Hipwee Social Marketing

Hipwee Media Kit
Indonesia’s most viral content
www.hipwee.com
Table of contents
1.
2.
3.
4.
5.
W hat makes Hipwee different?
W ho is reading Hipwee?
Advertising opportunities
Pricelist
Contacts
1
WHAT MAKES HIPWEE
DIFFERENT?
Hipwee articles get shared…
Average Facebook shares per article (50 latest
articles)
1200
1086.3
1000
800
600
485.82
400
200
0
81.28
7.74
68.69
*Average Facebook shares of the last 50 articles in the site’s RSS feed. Calculated on
February 2, 2015
Hipwee readers
are excited to
share what they
are reading
1000+
shares per
article
2
WHO IS READING HIPWEE?
Source: Hipwee Reader Survey (1580 respondents,
February 2015)
Who is reading Hipwee?
38%
62%
Male
Female
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
47%
33%
12%
5%
3%
Age
Occupation and living with
Occupation
Living with
Menganggur
Lainnya
Pengusaha
Dengan teman
sekamar
Karyawan
tingkat senior
Kos
Karyawan
Entry level
Dengan orang
tua
Mahasiswa
0
500
1000
0
500
1000
Do you shop online?
70%
60%
64%
50%
40%
30%
27%
20%
10%
8%
0%
Ya, k adang-kadang
Tidak
Ya, sering
If yes, which products do you buy?
80%
70%
70%
60%
50%
40%
30%
20%
33%
21%
23%
25%
8%
10%
0%
Elektronik Pakaian
Tiket
Buku
Makanan / lainnya
suplemen
What are our readers looking for in
Hipwee?
Ax is Title
Series 1
80%
70%
60%
50%
40%
30%
20%
10%
0%
Inspir
asi
Series 1
68%
Hibura
n
Saran / untuk
tips
memb
unuh
kebo…
60%
46%
hal- Artikel
hal
yang
baru
bisa
Berita
yang
dibagi
bisa
kan
dipe… deng…
66%
37%
20%
lainny
a
14%
3
ADVERTISING OPPORTUNITIES
Ways to advertise at Hipwee
Sponsored content
Banner ads
Non-pushy
headline
Sponsored content
Social
shares
Brand as
an author
Link to
brand
website
How sponsored content works?
• Articles are written by top Hipwee writers
following the same tactics we use for our
regular content
• Advertiser gets featured as the author of the
content
• Advertiser provides us campaign messages
that the article needs to enhance
• Outside links can be incorporated to the
content
• Article gets shared in our Facebook page (1x)
and Twitter (4x)
What to expect from sponsored
content?
The key objective should
be to raise awareness of
your brand/product or
campaign
Social media shares –
average 1100 per article
SEO benefits – Hipwee
content is mostly
evergreen and the articles
will continue to show up
in search and provide
valuable backlinks
Set of articles works
better – it allows to focus
on one message per
article
Article rectangle
• Appears on the
right side of the
article (desktop) or
before the intro
paragraph (mobile)
• 300x250px
• Estimated
impressions per
week: 2 m illion
Sidebar rectangle
• Appears on the
sidebar of front
page and articles
(desktop) or below
the article (mobile)
• 300x250px
• Estimated
impressions per
week: 2 m illion
Below comments rectangle
• Appears below the
comments
• 338x280px or
300x250px
• Estimated
impressions per
week: 1. 8 m illion
4
PRICELIST & CONTACTS
Pricelist
#
Item
Price
1
Sponsored content
Guaranteed 10,000 unique pageviews
• 24h in front page and below every
article
• 1x post to Hipwee Facebook page
• 4x tweeted in Hipwee Twitter
account
5 article package:
Rp. 30.000.000
2
1 article:
Rp. 8.000.000
Banner ads
Article rectangle (300x250px)
16.000.000/week
Sidebar rectangle (300x250px)
12.000.000/week
Below comments rectangle (336x280px)
12.000.000/week
W e are able to also provide advertisers with custom solutions.
Contact us for more details.
Contacts
PT. Hipwee Media
Solutions
Tel: (+62) 21 2994 1626
Em ail:
[email protected]
m
Epicentrum W alk Unit
K-501
Jalan Rasuna Said,
Jakarta Selatan