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N e w s l e t t e r
TRUCK BUS
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Moving the World
with Quality
Hyundai Motor Company
Phone : (82-2) 3464-3192
Fax : (82-2) 3464-3513
Website : http://www.hyundai-motor.com
Register Date : March. 10, 2006
Registered No. : 2008-B
Publisher : Mong - Koo Chung
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Cover Story : Universe Express RHD edition
Global News : Hyundai Motors Revs Up To Make Inroads into Chinese CV Market
Hyundai Becomes the First Korean Automaker to Exports Buses to Turkmenistan
HMC Supplies Universe to Yemen's Largest Transportation Company
Designed : Communications OCTO Inc.
Published : September. 30, 2008
Commercial Vehicle Export Planning Team
We welcome your suggestions & your comments. If you have great stories which are related to Hyundai, Please feel free to e-mail Mr. W.H Kim : [email protected]
Meet The Hyundai Family
HYUNDAI Newsletter
03
1
1
Cover Story
Cover Story
Universe Express RHD Edition
Right-Hand Drive Ready
Following the global debut of the RHD Universe
Express at the 2007 Tokyo Motor Show, the righthand drive edition has entered production and
started shipping to customers in Japan in July this
year. It is also scheduled to make an appearance at
the 2008 Johannesburg Motor Show in South Africa
toward the end of October to target the local
market expected to experience a sales
boom in the run-up to the 2010 FIFA
World Cup.
Capable of seating 45 plus one in its
maximum seating capacity, the RHD
edition has been extensively
tweaked to improve its marketability
in the intensely competitive overseas
market. The most notable refinements include the
inclusion of a driver's storage cabinet and service
box and the addition of an auxiliary mirror for
enhanced visibility and safety. Long-haul
passengers will appreciate the convenience of the
on-board washroom (optional specification).
True to its original concept, the Universe Express is
glazing panels have been
extended to 2m in length for unimpeded visibility.
The rear-view harmonizes the large engine flap door
generous amount of legroom in the cockpit which is
with the vertical image lines and rear marker lamps
class leading. Indeed, the cockpit area is a
for a clean, elegant look. Service staff will
showcase of sophisticated design and meticulous
appreciate the enlarged engine flap door which
craftsmanship. The ergonomic fascia panel is
facilitates access to the engine compartment.
executed in an attractive metal grain finish while
the dashboard and switchgear have been designed
a luxurious Euro-style coach which provides a costcompetitive alternative to the established coach
offerings from German, Swedish and Japanese
manufacturers. Universe Express fullfils the Hyundai
brand promise by combining extraordinary
performance with durability and economy.
The cabin ambiance is decidedly upscale thanks to
the use of high quality materials, gentle lines and
soft textures. Thoughtful design touches include
integrate swivel-type reading lamps, climate control
Exterior and Interior
Express customers are free to specify a range of
Sleek and thoroughly modern, Universe Express is
interior optional equipment to meet unique local
styled with magnificence in mind. Exterior lines are
requirements.
simple yet luxurious and refined. Its unique B-pillar,
extra-large one-piece front windscreen and black
Driver Space
front panel are signature design touches. Side
Professional drivers will immediately appreciate the
which issues an audible alert to the driver when the
Engines
utilizes automated robotic welding among several
driver is backing up. The braking system is full air-
Three engines are offered: D6AC delivers 340PS and
new manufacturing processes thus resulting in a
type while ABS/ASR are offered as part of a
148kg/m of torque. The D6CA/B delivers 380PS and
stronger, more rigid superstructure. Universe
optional safety enhancement package.
148kg/m of torque while the top-of-the-line D6CA/B
Express complies with EU Rollover Regulation
ECE-R66. Painting is no longer a spray-on process
but is done by electro-deposition for better paint
adhesion and improved protection against
corrosion.
From the drink holder and small trays to the special
Countless hours of testing in the aeroacoustic wind
overhead service box, storage nooks abound.
tunnel have ensured a low coefficient of drag.
LED-type row lights and overhead consoles which
louvers and audio speakers. Naturally, Universe
02_HYUNDAI Newsletter
with the driver's comfort and convenience in mind.
The new body structure "Reinforced Integrated"
Passengers will experience delight and surprise at
the numerous convenience features including the
use of double glazing to minimize thermal loading, a
is capable of 410PS and 173kg/m of torque. 410PS
engine is mated to a six-speed transmission
manufactured by world leader ZF.
front 20-inch LCD monitor and a center-mounted 15inch LCD monitor (optional).
Simply stated, that means reduced wind noise and
Ride Comfort
less body vibration. Customers will appreciate the
By specifying an air suspension system, undesirable
quieter, more relaxing ride. A new and powerful
characteristics such as body pitching and rolling
ventilation system provides rapid cooling/heating
have been minimized thus contributing to greatly
capability.
improved ride and handling. A wider tread and
optimized spring rates play their part in reducing
these annoying characteristics.
Safety touches include the addition of a rear
emergency escape door, a shock absorbing steering
wheel and proximity sensor in the rear bumper
HYUNDAI Newsletter_03
Global News
Global News
2008 Overseas Customer Invitation Program
In August, the HMC CV Division invited a group of overseas customers
The participants expressed admiration at the plant’s state-of-the-art
to visit Hyundai Motor Company for a tour of production facilities and
production facilities. As the tour came to an end, everyone hoped for
tourist attractions. A total of 98 customers participated in the two-day
more time to view the lines. They commented that the visit had helped
program, which lasted from Aug 20 to 21. They ranged from sales
to enhance their understanding of the efforts and technology that go
managers of distributorships in the Asia-Pacific Region, Central and
into producing Hyundai’s products. They also suggested a slew of ideas
welcome dinner hosted by President Choi of the HMC CV Division for a
expand the customer invitation program gradually. Future events will
South America, Eastern Europe and Middle East & Africa
from customers’ perspectives that could boost Hyundai vehicles’ sales
night of friendship. The dinner gathering also served as an occasion for
include a chance for the participants to test-drive HMC’s commercial
representatives of major fleet companies and government officials.
in their respective countries.
awarding certification plaques to four overseas distributorships that had
vehicles.
achieved HMC standards in 2008 sales evaluation. They were Naghi
During their visit, the participants toured the HMC plant in Jeonju for a
firsthand look at its state-of-the-art production facilities and flew to the
The second day of the program took the participants to Jeju Island off
Motors in Saudi Arabia, Hyundai Com Trans in Russia, Automotores
Meanwhile, earlier in February, the HMC CV Division hosted a similar
beautiful island of Jeju for sightseeing.
the southern coast of the nation for a glimpse of the nation’s natural
Gildemeister in Peru, and Hyundai Vehiculos Comerciales in Chile.
invitation event, organized exclusively for sales managers of 10 major
distributorships. With more of an educational focus, this event featured
beauty and a taste of its unique culture. In the morning, they went on a
On the first day of the program, the participants visited the Jeonju
sightseeing tour, where they enjoyed many of the island’s natural
The program is evaluated as having contributed to boosting the image
a product training seminar, visits to the Jeonju Plant and the R&D
Plant, the world’s single largest automotive production facility. They
wonders. The tour culminated with a visit to Seongsan Ilchulbong
of Hyundai’s commercial vehicles in the overseas markets and to
center in Namyang and test drives of Hyudai’s commercial vehicles.
toured the production lines, viewed a presentation on the range of
(Sunrise Peak), a band of 99 smaller peaks surrounding a volcanic crater
solidifying the bond between HMC and its overseas customers.
vehicles produced by HMC and went for a test ride on a Universe coach.
like a fortress. In the afternoon, the participants were treated to a
Encouraged by the positive results, the HMC CV Division is planning to
04_HYUNDAI Newsletter
HYUNDAI Newsletter_05
Global News
Global News
2008 CV Division Sales Strategy Seminar
of discussion were progress toward
this year's business goals as well as
long- and mid-term business plans.
The HMC CV Division held its annual sales strategy seminar on August 21
at the Haevichi Hotel in Jeju Island. It was attended by heads of overseas
headquarters and branch offices and managers and staff of the
headquarters. Chaired by President H.Y. Choi, the meeting's major topics
Hyundai Motors Revs Up To Make Inroads into
Chinese CV Market
application of Hyundai's
At the meeting, President Choi
stressed the importance of wellorganized sales plans as a
prerequisite for attaining the goals of
selling 200,000 units and reaching 10
billion dollars in sales by 2014. He
said such plans should be based on
detailed and careful examination of
overseas market conditions and the
operation of overseas production
facilities. In particular, President Choi
called for aggressiveness in the
management and planning of
overseas plants, calling it a key
element in success. He said that strategic plans should account for not
only countries where production facilities are already in operation or
under planning but also for countries with smaller demand yet sufficient
market potential.
advanced technology will
enable it to satisfy the Euro3 emission standards that
went into effect in July.
Apart from the supplier
agreement, Hyundai Motor
Company inked a technical
assistance accord with the
Chinese party, under which
Hyundai will provide data,
technology and manpower in
areas such as vehicle assembly
and performance testing.
HMC Executive Vice President
Suh said "Customers in the
Chinese bus market are asking
for performance and quality far
st
Hyundai’s 1 Half 2008 Sales Summary
exceeding past levels.
The partnership enables the
Hyundai Motor Co. sold 1,489,801 units (domestic & exports : 908,233 units,
overseas plants : 581,568 units) worldwide during the first six months of this
year, an improvement of 14 percent over the same period last year.
Meantime, CV total sales increased by 25 percent over the same period last
year to 38,721 units while export sales rose 81 percent to 23,885 units
including CKD kits.
HMC Sales Record in 1H 2008(’000 units)
1,490
537
1,303
590
CV Sales Record in 1H 2008(units)
30,898
462
304
38,721
582
23,885
CBU
CKD
17,711
14,836
318
13,185
16,791
9,545
3,640
1H ‘07
1H ‘08
Sales Volume
1H ‘07
1H ‘08
Domestic
1H ‘07
1H ‘08
Export
1H ‘07
1H ‘08
Oversaes plant
1H ‘07
1H ‘08
Sales Volume
Overseas CV sales in 1H 2008(units)
1H ‘07
1H ‘08
Domestic
1H ‘07
7,094
1H ‘08
Export
Hyundai Motor Company is gearing up to
Aero Town-class medium buses and Aero
two companies to combine their technological
penetrate the Chinese commercial vehicle
Express-class large buses over the next five
capabilities to supply top-quality products that
market in partnership with a Chinese automaker.
years. In the first year, Hyundai Motor Company
will satisfy customer's needs completely."
The company signed a supplier agreement for
will supply bare chassis for 1,000 County-class
bus chassis and parts with Xiamen Golden
buses and 500 Aero Express-class buses and
Dragon Bus Co., Ltd on July 8. At the signing
powertrains for 500 Country-class buses. As one
succeeded in developing small-(4ℓ), medium-(6
ceremony held at the Xiamen International
of the three affiliates of Xiamen KLM Motor
Seaside Hotel in China, Hyundai was
Group Co., Ltd, Xiamen Golden Dragon Bus
ℓ) and large-size(10ℓ) commercial vehicle
engines, giving itself a foothold for competing in
represented by Executive Vice President of CV
Company is a top-tier bus manufacturer that sells
Export Division Y.J. Suh and Xiamen Golden
25,000 buses in the Chinese market. The Chinese
Dragon Bus by Vice Chairman Kamchoi Chan and
bus maker will use Hyundai's parts in producing
General Manager Ye Hong Ting. The partnership
County- and Aero Express-class buses under its
is expected to provide Hyundai Motor Company
own brands.
with a foothold for pushing into the Chinese CV
Market.
06_HYUNDAI Newsletter
In October 2007, Hyundai Motor Company
the global commercial vehicle market on the
strength of its ability to deliver engines for
commercial vehicles of all sizes. Hyundai Motor
Company plans to expand its supplies to the
Chinese market by continuing to develop
products in keeping with heightening emission
The supplier partnership is considered a win-win
standards under the Chinese government's push
deal for both parties. For Hyundai, the deal will
for environment-friendly policy.
Under the agreement, Hyundai Motor Company
go a long way toward cutting costs through
will supply to the Chinese automaker bare
increased production and sales in commercial
chassis and powertrains for 10,700 Country- and
vehicle engines. For Xiamen Golden Dragon, the
HYUNDAI Newsletter_07
Global News
Global News
Hyundai Becomes the First Korean Automaker to Exports Buses
to Turkmenistan
2008 Service Academy Advanced Course & Service Conference
HMC CV Division has signed an agreement with the Turkmenistan government
to ship 500 Aero City buses to the country. The deal makes Hyundai the first
Korean automaker ever to supply commercial vehicles to the natural resourcesrich country in Central Asia, also considered the world's 10th-largest source of
natural gas.
In July, Transport Minister Mr. Hanguliyev and the President of the National
Bus Company of Turkmenistan visited the Hyundai plant in Jeonju to inspect
the first 10 sample buses produced under the deal. The 10 buses, shipped
August 20, are now in test operation. Delivery of the remaining 490 units will
begin upon completion of the test run.
The HMC CV Division held an advanced Service
training courses offered last year, dealt with
HMC Supplies Universe to Yemen's Largest Transportation Company
Academy in Cairo, Egypt, in June for service
commercial vehicle service, key performance
managers of distributors in the Asia-Pacific
indicators (KPI), service network expansion and
A delegation of Raha Transportation Company, led by Chairman Mohammed A.
Al Basha, visited the Hyundai plant in Jeonju on July 22. The purpose of the
visit was to tour the plant and check the quality of production. The visit
followed Raha's recent purchase of 23 Universe coaches from Hyundai Motor
Company in what is to be the first of upcoming orders from the company. The
large-size buses will be part of a new transportation business planned by the
largest passenger transportation company in Yemen.
After a tour of the plant and a test ride, the delegates expressed a high level of
satisfaction with what they had observed and reaffirmed their strong
commitment to maintaining a close relationship with Hyundai Motor Company
in the years to come.
area, Eastern Europe and the Middle East &
service staff performance management. These
Africa. The service academy lasted from June 16
program contributed to enhancing participants'
to 18. This was followed by another advanced
managerial capabilities by providing them with
service academy and a service conference in
the opportunity to relate job experience to
Lima, Peru, for service managers in Central and
course contents. The HMC CV Division is
South America, from July 22 to 25.
planning to complete the program by offering
The advanced program, built on the basic
master courses next year, with a greater
emphasis on sales increase of workshops.
The Lima service conference was equally
productive. Presentations were made outlining
Hyundai's commercial vehicle service roadmap,
major business plans, and plans for service and
parts support. Afterwards, an open discussion
session allowed participants to exchange ideas
on issues of common interest.
Truck & Bus Product Training for Distributors
in Middle East and Africa
A Product Presentation Is Held to Push Universe Coaches in China
The HMC CV Division held a product training in Dubai, UAE,
from June 22 to 26 for sales and product managers of the 14
10 distributors associated with Xiamen Golden Dragon Bus Co., Ltd,
prospective distributors and major customers in Guangdong Province. The
seminar included presentation , hands-on evaluation and test-drive of the
Universe coach.
Attendants commented that Hyundai should play on the luxury image of the
coaches by targeting state agencies and foreign companies in China with
demand for high-end buses. Some also expressed interest in making purchases
or becoming distributors.
The HMC CV Division held a product presentation in Guangzhou, China, in an
effort to expand the sales of the Universe coaches in the Chinese market.
Attending the seminar were a select group of 55 invited guests, representing
08_HYUNDAI Newsletter
The HMC CV Division plans to follow up on the presentation with a road show
throughout major cities in order to boost the recognition of the coach series in
the Chinese market.
distributors in Africa and the Middle East. The training provided
the participants with theoretical and hands-on training on
vehicle systems, optional items and unique selling points.
The training was designed to heighten distributors' knowledge
about the systems of the Hyundai vehicles they are selling. The
participants were encouraged to relay what they learned at the
training to their staffs and dealers so that enhanced knowledge
about Hyundai vehicles would then lead to greater sales.
Hyundai plans to continue the initiative by offering follow-up
and advanced courses annually.
HYUNDAI Newsletter_09
Global News
Global News
The 9th International Trade Show “Construction Equipment
and Technologies 2008” in Russia
The 9th International Trade Show “Construction
based on Hyundai chassis of different payload
270 chassis with 15 m3 dump volume. Beside of
Equipment and Technologies 2008” was held in
capacity. Arm-roll on Hyundai HD 120 chassis,
this, several models of Hyundai CV were
the "Crocus Expo" International Exhibition Center.
HD 170 with Soosan crane-manipulator, dump
exhibited on stands of upper-bodies
truck on HD 260 chassis and dump truck on HD
manufacturers.
“Construction Equipment and Technologies” is
the biggest exhibition of construction equipment
and technologies in Russia.
Practically all biggest automakers from different
countries of the world – Russia, CIS, Germany,
Special Vehicles
Wing Body Trucks
Introduction
This wing body truck has wing gates for loading
and unloading cargo easier and faster than Dry
van truck. The gates, attached to the center high
beam of the wing body box compartment, are
operated by an electro-hydraulic power system
and a remote control switch.
Line Up & Special Features
Italy, United Kingdom, the Netherlands, France,
vehicle in Russia. The stand contained 4 units
Hyundai's lineup of wing body trucks consists of
4 models - HD72, HD120 E/LONG, HD 160 and
HD 250. They all feature an air spoiler to
increase fuel economy by reducing air drag.
There is also an optional rear-view camera that
allows the driver a clear view of the rear when
backing up.
MMC Showcased Superiority of Hyundai Commercial
Vehicles at 2008 Damascus International Fair
Unlike the van truck, the wing body does not use
polyurethane or polystyrene foams inside of its
panels. Instead, the panels are made of 0.8mmthick aluminum plates, 4.5mm-thick plywood
and SQ TUBE pipes to make the wing gates
lightweight and easily operable.
United States, Korea, China, Japan and many
others – gathered on the area of more than
120,000 square meters.
Hyundai was represented by Hyundai ComTrans
Rus, official distributor of HMC commercial
Modern Motors Company (MMC), the exclusive
Sales Service". Also, as part of its efforts to
service and discounts on parts ordered during the
distributor of Hyundai trucks and buses in Syria,
bolster their position in the local market, MMC
fair.
participated in the 2008 Damascus International
offered free check-ups, special labor rates on
Fair and showcased the superiority of Hyundai
commercial vehicles.
The fair, held from August 15 through 22, brought
together participants from more than 50 countries
in and outside the Middle East to a site sprawling
over 1,200,000m , the largest fairground in the
2
entire Middle East. During the fair, the
participants displayed their best known and
newly developed products, including vehicles.
The bed of the wing body is made of apitong
hardwood that provides enhanced durability to
bear the weight of the cargo, and the inside of
each wing gate is fitted with a square canvas
frame that holds cargo in place, thereby
preventing it from shifting in transit.
The wing gates are opened and closed
automatically by a remote-controlled switch.
The switch activates a battery that powers an
electro-hydraulic power unit. The unit’s hydraulic
power controls the cylinders attached to the
wing gates, which then raise or lower the wing
gates.
and snack manufacturers that ship cargo in
packaged boxes on pallets are the
major customers of wing body
trucks. Demand for wing body
trucks is increasing not only
in Korea but also
worldwide due to the
great savings they offer
in cargo transportation
time.
Specification
HD72
HD120
HD160
HD250
4X2
4X2
4X2
6X4
Wide Long
E/Long
Long
Long
Length
5,000
6,320
8,000
10,000
Width
2,100
2,280
2,400
2,400
Height
2,000
2,150
2,400
2,500
Front
2.6 tons
3.6 tons
6.5 tons
6.5 tons
Rear
4.6 tons
8.8 tons
10.8 tons
10.8 tons X 2
Tire
7.50RX16-12PR
8.25R16-16PR
11.00X20-16PR
11.00X20-16PR
MAX G.V.W
7.2 tons
12.4 tons
17.1 tons
28.1 tons
Model
Wheel Base
U/Body Size
Axle Capacity
During the fair, MMC unveiled an impressive
showcase of Hyundai trucks on a 500m2 display
area under the theme of "Proud Quality of After10_HYUNDAI Newsletter
Targeted Customers
By industry, moving companies and beverage
HYUNDAI Newsletter_11
Global News
Global Family
Before Service
Overseas model fleet
Preventive Maintenance in Winter Season
ETUSA, CNG Bus Company in Peru
When temperature drops drastically during winter time, it may effect various components of your vehicle causing poor performances. In this issue, we will have a
close look at preventive maintenance in winter season which will help your vehicle to output its full performance and to maintain lifespan of the components.
Coolant
Follow the recommended mixing
ratio of anti-freezing fluid and
water according to the ambient
temperature(Anti-freezing Fluid :
Ethylene Glycol Base Coolant for
Aluminum Radiator)
-10
-15
-20
-25
-30
-35
-40
Water %
Temp
70
65
60
55
50
45
40
Anti-Freezing Fluid %
30
35
40
45
50
55
60
When the vehicle is operated under
snowy condition, check and clean
the preheater exhaust before/after
vehicle operation to prevent burner
damage due to block of the exhaust
by lump of snow and dirt.
Exhaust
It is important to replace coolant
periodically because old coolant
may be the cause the rusting
Air-Line
Moisture in air-line or in air tank may freeze during winter time, and it may be
the reason for poor braking. For prevention, drain water from air tank regularly
Fuel
Minimize moisture to be created inside fuel tank by fully fueling(Moisture
may be created due to temperature difference between inside and outside of
the fuel tank)
Check water separator before vehicle operation, and drain water regularly
If vehicle is not operated for long time during severe cold condition (Under -10 ),
wax may be created inside fuel tank and it may block the fuel line. For
prevention, fuel tank and fuel line should be kept warm (Ex. : Parking of the
vehicle on the side that fuel tank can get sunlight)
ETUSA is a bus company
months, the CNG buses have generated about
in the operation of CNG buses. As one of the
in Peru that has been in
40% savings in fuel cost and have proven to be
nation's largest transportation companies, Sunjin
business since 1935.
remarkably environment-friendly, with close-to-
owns 2,000 Hyundai CNG buses. The visiting
Currently, it manages a
zero emission of exhaust gas and other
team explained to ETUSA how the CNG buses
fleet of 158 buses and
pollutants. Encouraged by these results, ETUSA
had resulted in a 60 percent reduction in
operates two bus lines
is planning to purchase three more Hyundai CNG
maintenance cost and fuel economy over diesel-
in Lima. ETUSA is a
buses, with another order for 20 buses planned
powered buses. They also relayed the fact that
long-standing customer
for next year.
the buses are extremely durable, rarely fail, and
require very little service costs as long as the bus
of Hyundai Motor Company. It has 24 Hyundai
Windshield Washer Fluid
It is recommended to use windshield washer fluid for winter season to
prevent it from freezing
Air-Conditioning System
To prevent refrigerant leakage, oil should be covered over pipe joints and
shafts. During winter time, operate A/C unit once in every two weeks in order
Property of Diesel
During winter season, paraffin in diesel may freeze and block fuel filter and fuel
sender in fuel tank. Paraffin is white and translucent crystal material looks like
wheat grain. It is created during refine process of crude oil, and it is the basic
material for candle, insulator and ointment.
Color change of diesel according to ambient temperature
to maintain the oil cover
Preheater
Open preheater combustion chamber and clean it regularly by removing
carbon
12_HYUNDAI Newsletter
-10
-4
6
20
25
Aero City buses in operation, which it purchased
Expansion of CNG bus usage in its fleet also
company maintains a weekly and monthly
10 years ago. High satisfaction with the quality
marks an important turning point for ETUSA in
schedule of meticulous preventive maintenance.
and durability of the buses led them to purchase
terms of its corporate structure. In the past, all of
With such maintenance, a typical Hyundai CNG
7 Super Aero City CNG buses from Hyundai in
its buses have been owned by individuals. The
bus can run one million kilometers for a period of
May. ETUSA thus became the first bus company
CNG buses, however, are owned by ETUSA,
9 years without needing a major engine
in South America with CNG buses in regular
which signals a major change in the ownership
overhaul.
service. ETUSA's operation of Hyundai CNG
structure of the buses in the future. To facilitate
buses provides Hyundai with a good opportunity
the transition, the company has drawn up
to demonstrate the excellent quality of its CNG
investment plans to construct its own service
buses to neighboring nations. Many bus
facilities and parts warehouse. In these efforts,
companies in these countries are now
ETUSA is benefiting from unreserved cooperation
considering CNG buses as a solution to rising
and support from Automotores Gildemeister,
fuel costs resulting from soaring oil prices.
Hyundai’s exclusive distributor in Peru.
ETUSA has already reaped great benefits from
In related efforts toward business cooperation,
the 7 Hyundai CNG buses that have operated in
the Sunjin Group in Korea recently sent a team to
downtown Lima since May 20. After only three
ETUSA to provide them with technical know-how
HYUNDAI Newsletter_13
Global Family
Global Family
Overseas model Distributor
Automotores Gildemeister Peru(AGP)
AGP in Brief
truck and special vehicle markets. It also
Automotores Gildemeister Peru(AGP), a
enthusiastically seeks to build and maintain
subsidiary of the Gildemeister Group, boasts a
even greater momentum in marketing
tradition of more than 140 years of successful
Universe coaches after a successful launch in
and productive commercial activities.
Cusco in March before an audience of
AGP is on a constant search for excellence
reporters and representatives of the local
and quality service.
transportation industry.
The Gildemeister Group, originally from
One of AGP's strengths is its highly-skilled and
Germany and now established in Peru and
experienced service team noted for the
Chile, is one of the largest automotive
excellent quality of their work. Their
company in 2009 with its own exclusive
represented AGP's largest business unit
- A continuously reinforced dealer network
corporations in Peru with more than 20 branch
professional expertise, reinforced by a well-
facility spanning 6,667m . The new company
with great potential based on the following
contributing to customer satisfaction and
offices nationwide.
developed infrastructure, ensures full
will have two sales divisions, one for buses
strengths :
an enhanced brand image
satisfaction of the distinct needs of both
and the other for HD trucks. This dual
- A complete portfolio of commercial
Remarkable sales increase
private and corporate customers. For example,
structure will allow them both to be more
vehicle models (Mighty class, heavy-duty
AGP has enjoyed a rapid increase in cv sales
corporate customers have access to the
efficient and effective in tailoring their
trucks, special vehicles and CNG buses)
in the last 3 years, up 222% from 285 units in
technical service network and personal
marketing efforts to the specific needs of
- HMC’s constant innovation in technology
2005 to 919 units in July 2008. This has
training. Moreover, factors such as market-
each sector.
contributed greatly to making AGP one of the
leading quality and competitive maintenance
leaders in the Peruvian transport sector.
costs, help differentiate AGP from the
Sales and management
support that Automotores Gildemeister
competition, and give it the edge over others.
Since 1992, the Hyundai brand in Peru has
offers nationwide
2
and design
- Competitive products and customer
AGP has already overtaken its archrival, MMC
14_HYUNDAI Newsletter
Canter, as the market leader in the Mighty-
Business strategy
class sector. This year, one of AGP's top
AGP is gearing up to spin off Hyundai
priorities is to make inroads into the large-size
Commercial Vehicles as an independent
HYUNDAI Newsletter_15