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ALABAMA AUTOMOTIVE
MANUFACTURERS
ASSOCIATION
SPECIAL SUPPLEMENT
February 2014 BusinessAlabama.com | 47
AUTOMOTIVE MANUFACTURING
ALABAMA HONDA
MINTS A LUX SUV
Luxury level technology and design make the
2014 Honda MDX that started rolling off the
line last year in Lincoln a milestone in
Alabama auto manufacturing.
BY GAIL ALLYN SHORT // PHOTOS BY CARY NORTON
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Last December in tiny Lincoln, just
off the Interstate 20 corridor in Talladega
County, Honda workers celebrated the
3 millionth vehicle as it rolled off of the
plant’s assembly line.
Mass production at the Honda Manufacturing of Alabama plant began in
November 2001. Since then, the facility
has become the sole production source
for Honda’s Odyssey minivan, the Pilot
sport utility vehicle and the Ridgeline
pickup truck.
But last spring, workers began assembling the first Acura built in Alabama and the first luxury model for the
Alabama plant. It’s already boosting sales
and getting rave reviews for technology and design. The 2014 Acura MDX
luxury SUV was a finalist for the North
American Truck/SUV of the Year but
was edged out by the General Motors
Silverado, according to a news conference
at the North American International
Auto Show.
Honda describes the new Acura MDX
SUV’s sleek exterior and interior as “Executive Aero Sculpture.” The car this year,
says HMA Vice President Mike Oatridge,
weighs less than the previous version.
“From the old MDX to the new MDX,
it went through a pretty good diet plan,”
says Oatridge. “We dropped about 275
pounds off of the total weight of the car
by utilizing many types of materials, such
as aluminum.”
The new MDX is more than 193
inches long, 77.2 inches wide and 67.6
inches in height. It can carry up to seven
passengers, is equipped with adaptive
cruise control and offers available options,
such as keyless entry and start. The car
also comes with what is called the Acura
Jewel Eye™ LED headlights.
“The dual headlights on the outside
are among the most distinctive features,”
Oatridge says. “It’s a very aggressive type
of styling, and people are very much
drawn to it.”
The MDX is powered by a direct-injected, 24-valve, 3.5-liter V6 engine that
produces about 290 horsepower. It has an
EPA fuel economy rating of 18 mpg in
the city and 27 mpg on the highway.
Honda Manufacturing of Alabama Vice
President Mike Oatridge shows off a 2014
Acura MDX luxury SUV. The company
describes the styling as “Executive
Aero Sculpture.”
February 2014 BusinessAlabama.com | 81
AUTOMOTIVE MANUFACTURING
Left: Inside the 2014 Acura MDX, up to seven
passengers can enjoy the spacious interior
equipped with adaptive cruise control and
other luxury features.
Below: On May 2, 2013, HMA associates
celebrated the start of mass production
of the 2014 Acura MDX.
A front-wheel-drive version of the MDX
gets 20 mpg in the city and 28 on the
highway.
“There is a lot of expectation from our
customers for value,” says Oatridge, “and
that value comes in many different ways,
whether it’s fuel economy, styling or
82 | BusinessAlabama.com February 2014
quality. But probably the highest expectation is in the quality of the vehicle. If we
can provide high value to our customers,
then they buy our product.”
The manufacturer’s suggested retail
price for the new Acura MDX starts
around $42,290 and AutoGuide.com,
an online, new car shopping consumer
resource, named it as “Utility Vehicle of
the Year” in December 2013.
Oatridge says the company’s efforts to
attract discriminating consumers wanting
both luxury and quality required sizable
investments in the Lincoln plant.
“This market is very competitive now
and because of that, we had to make several changes here to ensure that we were
competitive,” Oatridge says. “We have
invested about $450 million into this
plant in the last 24 months. We’ve added
about 400 jobs. And a lot of that was to
allow us to meet the quality expectations
and the production expectations of a
luxury customer. We have to make sure
the luxury features operate and function
the way they are supposed to before they
leave the factory. To do that, we have
actually expanded our vehicle quality area
substantially to allow us to test all of the
features to make sure they function as
they are designed to function.”
The car also has a number of safety enhancements, such as Collision Mitigation
Braking System, Lane Keeping Assist,
Multi-Angle Rearview Camera, Blind
Spot Information and a driver’s knee
air bag.
Attention to safety helped Honda’s
2014 Acura MDX capture a top Five-Star
Overall Vehicle Score in the National
Highway Traffic Safety Administration New Car Assessment Program.
Moreover, the new Acura MDX also was
selected as a Top Safety Pick for collision safety by the Institute for Highway
Safety, as was the 2014 RLX.
Mass production of the 2014 Acura
MDX SUV began at the Talladega
County plant on May 2, 2013. As of
November 2013, sales of the MDX were
up 80.8 percent compared to the same
time the year before, says Honda spokeswoman Samantha Corona.
Oatridge says that between 10 and 15
percent of the units built in the Lincoln
plant are exported. The cars are shipped
primarily to markets in Central and
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February 2014 BusinessAlabama.com | 83
South America, the Middle East, Russia,
Asia and to several Oceana nations.
With the addition of the Acura MDX,
HMA is now exporting cars for the first
time to China and South Korea, Corona
says.
The Lincoln assembly plant now has
more than 4,000 full-time associates
working in the $2 billion facility. The
plant has an annual capacity to produce
some 340,000 vehicles like the 2014
Acura MDX, as well as V-6 engines.
“We have invested about $450
million into this plant in the last
24 months. We’ve added about
400 jobs. And a lot of that was
to allow us to meet the quality
expectations and the production
expectations of a luxury
customer.”
— Mike Oatridge
“We have worked very hard with the
state of Alabama at the state level, county
level and at the city level, and they all
have provided good support to us in
hiring and training our people,” Oatridge
says. “In fact, the state, through AIDT,
built a training facility for us and helped
train the diverse groups of people who
went to build cars here.”
In 2005, Honda partnered with the
AIDT, the state’s training agency, to
create a training facility in Pell City that
simulated the paint line at the Honda
plant so workers could learn the process.
“Everyone who works here is very
proud of the products that we build,”
Oatridge says. “The value of our car
comes from the associates who work
here. They have a lot of pride in that car
because they understand that our job is
to make our customers happy. By being
nominated for North American Truck
of the Year, it really quantifies that our
customers are happy with the products
we’re selling and that we are focused on
the right spot. So from a morale point of
view, it’s kind of that gratification of a job
well done.”
Gail Allyn Short is a freelance writer for
Business Alabama. She lives in Birmingham.
84 | BusinessAlabama.com February 2014
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AUTOMOTIVE MANUFACTURING
Left: AAMA Executive Director
Lew Drummond
SWEET SPOT IN THE SOUTHERN
AUTOMOTIVE CORRIDOR
Recent investments in intensive production schedules
have increased the competitiveness of Alabama-produced
vehicles and engines in the marketplace. New job and
career opportunities are greater now than ever before.
BY LEW DRUMMOND // PHOTO BY LAURA CHRAMER
Strong demand and intensive production schedules look to define 2014 for
Alabama’s automotive manufacturers and
suppliers.
The Alabama Automotive Manufacturers Association, founded in 2001
to promote the state’s auto industry,
will host the 2014 Southern Automotive Conference (SAC) October 8-10
at the Sheraton/BJCC in Birmingham.
50 | BusinessAlabama.com February 2014
Announcements will be forthcoming
regarding registration, programs and
exhibitors. Hosting the SAC event gives
us the opportunity to join with our
sister organizations — MAMA (Mississippi), TAMA (Tennessee) and GAMA
(Georgia) — to make this an outstanding
regional automotive event.
Alabama manufacturers and suppliers
continue their intensive production
schedules to meet demand. Sales and
production numbers for 2013 for
Alabama made vehicles are expected to
increase over last year’s numbers. That
is an excellent barometer reading for
the health of the industry. Honda will
celebrate exceeding 3 million vehicles
produced in its Alabama manufacturing facility since it began production in
2001. Mercedes continues to enjoy high
demand for its current vehicle lineup, in
addition to the much-anticipated production of the C-Class beginning next year.
Hyundai has expanded its production
facilities to meet the continued demand
for its popular vehicles.
Along with the OEM’s increased
production volumes is a corresponding
increase in shipments from the many
suppliers that make up the supply chains,
so critical to the Alabama automotive
industry. Almost weekly, announcements
are made about a supplier expanding its
operations or of a new supplier establishing operations in Alabama.
Alabama has the largest single-site
Toyota engine plant in the world located
in Huntsville. A full complement of
engine configurations — V-8, V-6 and
4-cylinder — are manufactured at the
site that employs approximately 1,000
team members. Also in Huntsville is the
Navistar diesel engine plant occupying
more than 700,000 square feet of manufacturing space, producing the MaxForce
5, MaxForce 7 and 6.4 liter PowerStroke
engines.
Since the economic recovery began in
Alabama, most of the OEM plants and
their suppliers have been working three
shifts daily and six or seven days a week
to meet customer demand. This level of
production intensity in a highly automated environment has created growing
requirements for highly skilled personnel.
Most of the automotive manufacturing plants and suppliers have a constant
demand for qualified industrial maintenance technicians. To meet this demand,
partnerships are being formed among the
plants and educational institutions at the
high school, two-year college and some
four-year university levels.
Gov. Robert Bentley issued Executive
Order Number 36 on January 15, 2013
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establishing the Governor’s College and
Career Ready Task Force. The task force
is chaired by Bentley and co-chaired by
the lieutenant governor, the speaker of
the House, the Senate pro tem and the
secretary of commerce. Under Executive
Order Number 36, the appointed statewide task force has been heavily engaged
in developing a plan to increase participation in developing workers’ technical
skills that will meet industry’s needs.
Two other initiatives in the state
designed to provide a comprehensive approach to developing the technical skills
needed by the automotive industry are
the Consortium for Alabama Regional
Center for Automotive Manufacturing,
known as CARCAM, and the Shelton
State/Mercedes Industrial Mechatronic
and Automotive Technician Programs.
CARCAM involves 11 community
colleges with a mission to provide a
sustainable manufacturing education
delivery system by providing curriculum development, technical education
programs, student outreach and professional development opportunities to
address current and future education and
manufacturing industry needs for the
21st Century.
The Industrial Mechatronics program is a seven-semester program that
integrates mechanics, electronics and
computer science into the manufacturing process of Mercedes products. The
Automotive Technician program, which
is a three-semester program, involves applying students’ mechanical and electrical
automotive skills to the Mercedes Productions System. Both of these programs
are designed to provide a pipeline of
highly qualified potential employees.
Currently there are 115 students enrolled
in these programs.
The Alabama automotive manufacturing industry outlook is good. Improved
manufacturing productivity and efficiencies are in place to increase the competitiveness of Alabama-produced vehicles
and engines in the marketplace. New
job and career opportunities are greater
now than ever before. Alabama continues
to be the “sweet spot” in the Southern
Automotive Corridor.
Lew Drummond is the executive director
of the Alabama Automotive Manufacturers
Association.
February 2014 BusinessAlabama.com | 51
AUTOMOTIVE MANUFACTURING
RECENT EXPANSIONS & NEW PROJECTS
Source: Economic Development Partnership of Alabama, edpa.org
COUNTY
PRODUCT
JOBS
CREATED
INVESTMENT (MILLIONS)
Donghee America
Lee
Fuel tanks
80
$48 (New)
HS Automotive Alabama Inc.
Coffee
Weather stripping, tubing, hoses
100
$12 (Expansion)
REHAU
Cullman
Bumper assemblies
200
$115 (Expansion)
Mando America Corp.
Lee
Automotive seat components
70
$35 (Expansion)
Toyota Motors Manufacturing Alabama
Huntsville
Engines
N.A.
$150 (Expansion)
ISE Inno-motive Systems U.S.
Tuscaloosa
Structural and protective systems
25
$5 (Expansion)
AMTEX
Jasper
Carpet and interior trim components
110
$27 (Expansion)
Honda Manufacturing of America, LLC
Montgomery Vehicle and engine manufacturing
115
$50 (Expansion)
DAS North America Inc.
Montgomery Car seat components
240
$50 (New)
Bridgewater Interiors
Calhoun
Automotive seats
87
$5.5 (Expansion)
Hysco
Butler
Steel coil, sheeting for chassis and automotive body parts
40
$22 (Expansion)
Honda Manufacturing of Alabama, LLC
Talladega
Vehicle and engine manufacturing
275
$140 (Expansions)
Hyundai Motor Manufacturing Alabama
Montgomery Automotive engines
214
$173 (Expansion)
Mercedes-Benz U.S. International
Tuscaloosa
Vehicle manufacturing
400
$350 (Expansion)
North American Lighting
Colbert
Automotive lighting products
250
$35 (Expansion)
Plasman Corporation, LLC
DeKalb
Plastic injection mold, painting, assembly of exterior parts
200
$12.0 (New)
Gestamp North America Inc.
Jefferson
Stamping
30
$28.0 (Expansion)
Fehrer Automotive
Etowah
Molded foam parts and seat pads
110
N.A. (New)
SaeHaeSung Alabama Corp.
Covington
Stamping
150
N.A. (Expansion)
Toyota Motor Manufacturing Alabama
Madison
Four-cylinder engines
240
N.A. (Expansion)
Royal Technologies
Cullman
Interior trim components
400
N.A. (New)
Faurecia North America
Tuscaloosa
Seat assemblies
195
$15 (New)
Commercial Spring and Tool Company Limited Chambers
Metal stamped parts and tool & die assemblies
75
N.A. (New)
INZI Controls Alabama Inc.
(formerly Toledo Molding and Die)
Coffee
Injection and blow molded automotive parts
200
N.A. (Expansion)
Seohan Auto USA/Seohan NTN USA
Lee
Axles and rear carrier assemblies
75
$16.5 (Expansion)
AJIN USA
Chambers
Metal stamping body parts
450
$88.7 (New)
Wooshin USA
(formerly MP-Tech America)
Chambers
Plastic molds and precision parts
250
$30 (New)
COMPANY
2013
2012
2011
2010
2009
2008
52 | BusinessAlabama.com February 2014
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February 2014 BusinessAlabama.com | 53
AUTOMOTIVE MANUFACTURING
MERCEDES GEARS UP FOR C-CLASS
Landing luxury sedan production in the Vance plant
is a milestone for Mercedes and Alabama.
BY GAIL ALLYN SHORT // PHOTOS BY CARY NORTON
When Jason Hoff became president
and CEO of the Mercedes-Benz U.S.
International Inc. plant in Vance in July
2013, the nation’s auto industry already
was in full recovery mode.
Following the 2008 downturn, many
Americans were reluctant to buy new
vehicles. But by 2013, the economy had
improved. More consumers were in a
buying mood, and officials at the Vance
assembly plant were making plans to
launch production of the new 2015
Mercedes-Benz C-Class sedan.
The preparations included the August
54 | BusinessAlabama.com February 2014
opening of a brand new, 30,000-squarefoot training center in Tuscaloosa County
where 1,000 new workers would come to
learn how to build the new C-Class the
Mercedes way. Then, several months later
in December, Mercedes opened its own
$70 million logistics center to house parts
needed to assemble vehicles at the plant.
“We’re in the middle of a big growth
period for us,” says Hoff, “not only from
a volume standpoint, but also in terms
of employment and in terms of the size
of our plant. So we’re in the midst of
growing to levels that we didn’t think we
would ever achieve when we started this
plant 20 years ago. So all of Mercedes is
in a big growth, expansion period at the
moment, and most of that is driven by
positive trends in the marketplace.”
The C-Class made its official debut
in January at the 2014 North American
Auto Show in Detroit, and the company
is betting that the new sedan will be a
Mercedes officials say production at their
Alabama plant outpaced the record 182,000
vehicles that rolled off the line in Vance in
2012. Final figures will be released later
this year.
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February 2014 BusinessAlabama.com | 55
AUTOMOTIVE MANUFACTURING
hit with consumers when it goes on sale
this fall.
Mercedes is in tight competition
with other luxury brands, like Audi and
BMW, just as luxury cars are gaining
popularity. In fact, the three automakers
have battled over the years for the top
spot in terms of volume sales. But according to a report on new vehicle sales by
Motorintelligence.com, Mercedes-Benz
is now slightly ahead of BMW, with
year-to-date sales figures in November
2013 showing Mercedes-Benz at 298,509
and BMW of North America Inc. at
271,891.
“There aren’t as many [luxury market]
players as there are of the higher volume
manufacturers,” Hoff says, “but the competition is extremely fierce among the
three — Mercedes, Audi and BMW —
when looking at the NAFTA U.S. region.
All of the companies are striving to bring
out the latest and greatest in products. I
would say the competition amongst the
luxury producers is as strong and as fierce
as it’s ever been.”
Production of the new MercedesBenz C-Class is starting more than
two decades after the company’s 1993
announcement that it planned to open
a North American plant in Vance to
56 | BusinessAlabama.com February 2014
build the M-Class sport utility vehicle.
The production lineup later expanded to
include the R-Class crossover vehicle in
2005 and the GL-Class SUV in 2006.
Besides the addition of the C-Class, a
fifth model, a new SUV, will be added to
the lineup later in 2015. MBUSI reports
that it exports some 60 percent of all its
vehicles, accounting for more than $1 billion annually in worldwide exports.
The C-Class will be the first sedan
produced at the Vance plant, according to a company press release. And of
the C-Class model, it says, “Overall, its
innovations and refined equipment and
appointments feel like an upgrade to a
higher class.”
Among its standout features is the
lightweight construction due to a
combined usage of aluminum and steel
parts and “ultra-high-strength steels.”
As a result, the car is about 220 pounds
lighter than its predecessor, according to
company press materials.
The car has a newly designed 4-link
front axle, and drivers can opt for a steel
suspension or an air suspension on the
front and rear axles. Its safety features
include a sensor for the front passenger
airbag that can detect a child seat and
automatically deactivate the airbag to
prevent injuries to children. The C-Class’
center console has a free-standing central
display and a heads up display that can
project information such as speed, speed
limits and navigation instructions as
a virtual image in the driver’s range of
vision.
“It’s [C-Class] one in a series of many
different products that the company is
releasing,” says Hoff, “starting back in the
last couple of years with our compact cars
that we released that you don’t really see
in the United States but are a key part
of the overall Mercedes-Benz strategy.
We just launched our new S-Class and
facelifted the E-Class [sedans] and the
C-Class will come out [2014] in the
United States. After that, there will be
other products and new models coming
out.”
In December, engineering trials for the
C-Class were under way to validate all of
the equipment that will be used to make
the sedan, says Shedrick Kynard, senior
manager for Mercedes-Benz’s Assembly One plant and a 17-year veteran of
Production of the 2015 Mercedes-Benz
C-Class sedan will begin this year at the
Alabama plant, joining the current lineup
of M-Class, R-Class and GL-Class SUVs.
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the company. Production trials, he says,
would begin soon to ensure that the car
is assembled to specifications.
“You want to validate the process capability itself and that process includes your
people, your methods, your documentation and your standards to be able to
build a vehicle every time,” Kynard says,
“the exact same way.”
To learn the precise way to build the
C-Class, some team members have
traveled overseas for training at Mercedes-Benz’s assembly plant in Bremen,
Germany, he says.
“We’ve had team members on this
project anywhere from two to three
years,” Kynard says, “and we’ve had team
members who have been traveling back
and forth to Germany. These team members will be multipliers to help train the
new team members that we’ll be receiving into the facility.”
Tanya Cabiness, the assembly shop
manager who has worked for Mercedes
16 years, says the new hires coming to
build the C-Class will spend a full week
at the training center getting familiar
with the assembly line, learning everything from how to change out bits and
sockets to assembly plant standards and
procedures.
“They will go through a lot of intensive
training prior to them even setting foot
onto the shop floor,” Cabiness says.
To get qualified recruits with the
technical skills needed to build Mercedes
products, Mercedes has developed partnerships with Shelton State Community
College and the University of Alabama
to offer a Mechatronics training program
and with AIDT, which also offers automotive instruction.
“We’ve always been very fortunate, and
it’s a credit to the state of Alabama that
they continue to develop their workforce to the point where they can give us
the right people and not only the right
people,” says Hoff, “but also the right
suppliers. It was one of the main reasons
why we came here back in the early
1990s. Twenty years later, we’re still very
happy with our ability to find the right
qualified workers for the work that we
have to do here.”
Gail Allyn Short is a freelance writer for
Business Alabama. She lives in Birmingham.
58 | BusinessAlabama.com February 2014
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February 2014 BusinessAlabama.com | 59
AUTOMOTIVE MANUFACTURING
ENGINE PLANT CLIMBS
TOYOTA MOUNTAIN
Beginning in 2003 with 350 people, Toyota’s Huntsville plant —
at $850 million total investment and 1,150-employees — is now
poised to become the largest Toyota engine plant in the world.
BY THOMAS M. LITTLE
Toyota Motor Manufacturing Alabama
in Huntsville is on course to become the
largest Toyota engine plant in the world,
aiming to produce 744,000 engines annually.
The only Toyota plant building 4-,
6- and 8-cylinder engines under one
roof, Toyota supplies engines for eight
American-built Toyota models. It is
60 | BusinessAlabama.com February 2014
increasing production for V6 engines
for the Highlander and hopes to reach
a 216,000 unit-per-year increase in V6
production.
To accommodate the increased production, Toyota is expanding the plant with
the addition of a new, 300,000-squarefoot building, increasing the facility to
nearly 2 million square feet. The auto-
maker broke ground on the new building
last September.
“Our latest expansion has four assembly lines,” says TMMAL President Jim
Gov. Robert Bentley was on hand in 2011 to
help Toyota Motor Manufacturing Alabama
officials unveil their new line of fourcylinder engines.
AUTOMOTIVE MANUFACTURING
Toyota’s Huntsville operation — the only
Toyota plant making four-, six- and eightcylinder engines under one roof — has a
goal of producing 744,000 engines a year.
Bolte. “The Highlander sells incredibly
well, so we’re happy to help make more
available.”
The plant also is installing new equipment for machining V6 engines, which
should be complete by summer 2015.
These improvements represent a $250
million investment, making the total investment in the plant over $850 million.
Toyota’s workforce also has expanded
to meet high production demands. To
prepare for the increased workload, the
plant worked closely with AIDT, the
state’s workforce development agency.
62 | BusinessAlabama.com February 2014
“With AIDT, we’ve built a strong and
diverse workforce,” says General Manager of Administration Emily Lauder.
“We have 18 counties represented from
Alabama and Tennessee, and employees
coming in from around the globe.”
The continued growth has led to the
addition of 125 new jobs, bringing the
plant’s total employment to about 1,150.
“We had over a thousand applicants
for the initial expansions,” says Lauder.
“AIDT helped us find the best candidates
through preliminary training.”
Through a variable workforce program,
temporary workers involved in previous
expansions were made full-time employees. Trainees go through a “day of work”
simulator in which they familiarize themselves with the basic tasks involved. They
receive hands-on experience with trial
engines to learn the assembly process and
hone safety and efficiency.
Bolte attributes the plant’s steady progress in part to the company’s adherence
to a set of principles called the Toyota
Way. “It comes down to respecting the
human,” he says. “We work diligently on
two-way communication among all levels
of staff.” The Toyota Way draws heavily
from the concept of Kaizen. The Japanese
word, literally meaning “improvement,”
has come to represent a philosophy of
continual progress and change for the
better. “It’s important to work together
toward common goals,” Bolte continues. “That’s why Toyota looks for team
members who are flexible. We look for
problem solvers.”
Since starting its production lines in
2003, Toyota has enjoyed a close relationship with both its neighbors and
the surrounding state. “We’ve been very
successful in Alabama, and we love working in Huntsville,” says Bolte. “At every
government level, we’ve been embraced as
a corporate citizen.”
As the automotive industry has continued to expand in Alabama, state leaders
have been keen to show their support for
state-invested businesses. Last November, Gov. Robert Bentley and a group of
state development officials visited Japan
to meet with industry leaders, including
Toyota Chairman Takeshi Uchiyamada.
Bolte, who joined the Alabama
representatives abroad, believes that the
meeting was a successful step in strengthening the state’s ties to the foreign-based
businesses. “The partnership between
Alabama and Toyota has been great,” he
says. “We’re doing business on a global
scale, and it’s important to keep relationships strong.”
Toyota Alabama also prides itself on
being one of the most environmentally
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conscious plants in the U.S. The recent
expansions have allowed it to incorporate
new environmentally friendly construction, energy-efficient lighting and the
reduction of emissions.
“Every time we grow, we want to improve on what we’ve already done,” says
Bolte. Toyota’s efforts earned numerous
recognitions in 2013, including an Air
Pollution Control Achievement Award
from the City of Huntsville.
Bolte also anticipates the arrival of
alternative fuel cars in the coming years.
“Toyota leads the market in hybrid
production,” he says. “These cars are on
the rise, and you will start to see more
hybrid plugins in the future.” In an effort
to provide alternative fuel sources, Toyota
is currently researching hydrogen fuel
cells. Concept cars were debuted at the
Tokyo Motor Show last November, and
the finished product is planned to launch
around 2015.
The recent investment indicates overwhelming confidence in Toyota’s viability
for years to come. At the end of 2013,
sales for the company’s various models were climbing. Demand for Toyota
products is high across the board. “Many
plants across the U.S. have been running
at 100 percent capacity,” says Lauder.
“Everyone is running overtime to meet
demand.”
Engines in high demand include powerful V8s for the Tundra and Sequoia,
and V6s for the Tundra and Tacoma.
“Customer preference depends on who
and where you are,” says Bolte. “Working
trucks need something strong like a V8.
A family may need something different.
In Europe, small diesels are popular.”
Since production began here 10 years
ago, Toyota has received five major
investments to spur productivity and
growth. This latest investment is a testament to the relationship between Toyota
and Alabama, and the plant is looking
forward for yet one more milestone this
February.
“We’re just about to produce our 3
millionth engine,” says Lauder. “In 2003,
we started with one V8 engine and 350
people. We’ve been steadily improving
ever since and are ready to continue the
trend in 2014.”
Thomas Little is a freelance contributor to
Business Alabama. He lives in Birmingham.
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February 2014 BusinessAlabama.com | 63
AUTOMOTIVE MANUFACTURING
THE GREATER AUTO SECTOR
The Alabama-based plants that supply Alabama’s big five
assembly and engine manufacturers number in the hundreds,
with thousands upon thousands of employees.
BY NEDRA BLOOM
They make car seats, car doors, braking
systems, headlights, gaskets and more. If
it’s a component of a modern automobile, odds are somebody’s making it in
Alabama.
They may not carry the glitz and glamour of the big five — Mercedes-Benz,
Hyundai, Honda, Toyota and Navistar —
but they represent an enormous industrial
sector in the Alabama economy.
64 | BusinessAlabama.com February 2014
They are the Tier One and Tier Two
suppliers, spread across the state from
major cities to towns as small as Luverne,
Elba, Cusseta and Haleyville.
Some have been in the state almost
since the announcement that Mercedes
was on its way; some for just a few
months.
In total, they are a force to be reckoned
with.
The Big Five may be the “mother
bee” of Alabama’s automotive sector,
as described by David Bronner, of the
Retirement Systems of Alabama. But the
suppliers are the worker bees that support
the effort.
Gov. Robert Bentley tours the axle line at
the Tuscaloosa plant of Mercedes supplier
ZF Lemforder Corp.
SPECIAL SUPPLEMENT
Recently completed: a $14.6 million
expansion at ZF Lemforder Corp. in
Tuscaloosa. Announced in 2012, then Plant
Manager Ron Davis (fourth from left) helped
staff members and guests hold the ribbon
while Gov. Robert Bentley made the cut.
Together, some 80 key firms employ
in the neighborhood of 20,000 workers,
according to Alabama Department of
Commerce figures.
Faurecia, among the state’s largest
suppliers by number of employees, is a
great example. The French firm opened in
Tuscaloosa in 2010, then added a second
The world’s No. 6, 7, 8
and 9 supplier firms
all have a presence
in Alabama.
plant there and an additional plant in
Cottondale. Along with others in the
state, Faurecia supplies seat assemblies to
Mercedes and auto plants in neighboring
states.
Like many other suppliers, the
Alabama operation is part of a global
company. Automotive News ranks Faurecia as 7th in the world in 2012, with
$22.5 billion in sales in 2012 and 94,000
employees in 34 countries.
Other big players include:
Johnson Controls, in Cottondale.
Among the nation’s largest automotive
suppliers, Johnson Controls also is among
Alabama’s oldest supplier firms, opening
66 | BusinessAlabama.com February 2014
its plant in 1995. Like Faurecia, Johnson Controls makes seats for Mercedes.
Automotive News ranks it 6th on the
international list.
Mobis America, in Montgomery.
Opened in 2005, Mobis makes cockpit and chassis systems for Hyundai’s
neighboring plant in Montgomery and
for the sister Kia plant in West Point, Ga.
Automotive News ranks it 8th among
international supplier firms.
Nemak USA Inc., in Sylacauga.
Nemak has two facilities in Sylacauga,
which it describes as using “different
production technologies: Lost Foam and
High Pressure Die Casting.” The Alabama plants employ nearly 700 workers
of a worldwide 20,000-employee team.
Smart Alabama LLC, in Luverne.
A principal supplier for body parts for
Hyundai, the 700 workers in Luverne
make parts for Hyundai’s Sonata sedan
and Santa Fe SUV models. Smart Alabama is the largest employer in Crenshaw
County.
TS Tech Alabama LLC, in Boaz.
Another automotive seat maker, TS
Tech Alabama’s principal customer is
Honda, with its plant just an hour away
in Lincoln.
The influx of suppliers began almost
immediately after the Mercedes announcement, when Alto came to town.
Alto Products opened in 1993 in
Atmore. A 50-year-old manufacturer of
friction clutches and related equipment,
Alto moved its headquarters to Atmore
in 1997.
Rehau Automotive LLC opened in
1994 in Cullman. A worldwide cor-
SPECIAL SUPPLEMENT
poration, Rehau’s Alabama operations
specialize in automotive parts, plastic
injection molding, painting and assembly.
In November, Rehau announced plans for
a new technical center— its first in North
America — adjacent to its existing Cullman plant. The new center, estimated to
cost $2 million to $3 million, will house
about 45 engineers, who will work on
injection molding, paint, fabrication and
supply chain issues, as well as offering
space for technical training. It followed
close on the heels of news of a plant
expansion to facilitate a new bumper
system for Mercedes.
Rehau has opened
its first U.S. research &
development center
in Cullman.
ZF Lemforder Corp., which opened
in 1994 in Tuscaloosa, is a key supplier
for Mercedes, making automotive front
and rear axle systems. Like Mercedes, the
company is based in Germany. And like
Mercedes, it recently has completed a
significant expansion.
Kamtek Inc., which opened in 1995
in Birmingham, operates an auto body
metal stamping plant. Like many other
Mercedes suppliers, it has expanded
recently.
Each new automaker has brought its
own rush of suppliers, which come to
be close to their customers. Says Ashley
Frye, vice president of production at the
Hyundai plant in Montgomery, about
half of the company’s 70 major suppliers
are headquartered in Alabama.
Hwashin America is typical. The
company produces chassis and body
components, primarily serving Hyundai
and its other suppliers. The company has
expanded twice since opening in 2004 in
Greenville.
Mando America Corp. Alabama, a
Korean-based provider of brake, steering
and suspension systems, completed construction of its Opelika plant in 2005.
Yachiyo opened its Alabama plant
almost in concert with Honda’s plant in
SPECIAL SUPPLEMENT
February 2014 BusinessAlabama.com | 67
AUTOMOTIVE MANUFACTURING
ZF Lemforder Corp. Plant Manager Ron
Davis announces, in 2012, the $14.6 million
expansion that was recently completed. ZF
set up in Alabama in 1994.
Lincoln in 2000. Located in Steele, the
plant has expanded several times, including a 2012 expansion to support the new
Acura MDX at Honda.
And the influx continues today. Among
the newest industries in Alabama’s Interstate 22 corridor is Fayette Fabrication.
The plant, first in its tri-county regional
business incubator, will make steel racking systems for use on the production
floor of manufacturing plants. Suppliers
also use these assemblies to transport
products to their customers. Fayette Fabrication opened in December, 2013.
Over in Lee County, Donghee America Inc. joined the strong supplier force
in 2013 when it announced a $48 million
Lee and Fayette
counties each got a
new auto supplier
firm in 2013.
investment for a plant to make automotive fuel tanks. The plant, in the Auburn
Technology Park West, joins German
supplier RAPA, Seung Chang Airtech
and Mando as new and expanding players in the Auburn-Opelika area.
RAPA, a nickname for German-based
Rausch and Pausch LP, was the 2012
headline maker there with the announcement of an $18 million plant and
headquarters. A maker of precision auto
parts, including solenoid valves and control blocks, RAPA supplies Chrysler and
German transmission manufacturer ZF.
“We are now an Auburn company,”
Chairman of the Board Horst Pausch Sr.
said of the Auburn location. “Over time,
we want to build a company in Auburn
that is independent from Germany,
with its own research and development
capabilities and its own set of North
America-based customers.”
Nedra Bloom is a copy editor for
Business Alabama
68 | BusinessAlabama.com February 2014
SPECIAL SUPPLEMENT
BY THE NUMBERS
9 passenger vehicle models are
built by Alabama manufacturers.
In 2013, Honda began production on the 2014 Acura MDX. The
Mercedes C-Class is scheduled for
production in 2014 and a new Mercedes SUV is announced for 2015.
Alabama ranks 4th in the U.S.
for vehicle exports. In 2012, export
dollars for vehicles and vehicle
parts totaled nearly $6.6 billion.
(Alabama Department of Commerce International Trade Division,
2013; 2012 data)
ALABAMA
AUTO PRODUCTION
YEAR
TOTAL
PRODUCTION
2004
252,000
2005
479,000
2006
698,000
2007
738,000
2008
672,000
2009
467,817
2010
711,283
2011
745,000
2012
880,114
2013
915,000
Toyota, Navistar, Honda and Hyundai currently have a combined capacity for producing more than 1.6 million
car and truck engines annually in Alabama and expansions to increase capacity are under way.
SPECIAL SUPPLEMENT
February 2014 BusinessAlabama.com | 69
AUTOMOTIVE MANUFACTURING
TRIPLE SHIFT INTO
RECORD PRODUCTION
The three-shift production schedule at Hyundai’s Alabama plant is winning the
race to meet expanding demand — beating output records year after year.
BY GAIL ALLYN SHORT // PHOTOS BY DAVID BUNDY
It is 3 p.m. at Hyundai Motor Manufacturing Alabama
(HMMA) in Montgomery and Ashley Frye, vice president of
the production division, has just returned to his office. Much of
the day, he says, was spent in meetings and pounding concrete
throughout the facility to monitor the assembly of two of the car
company’s best-selling sedans, the 2014 Elantra and the Sonata.
In 2012, Hyundai Alabama produced a company record of
more than 361,300 vehicles. At year end, Frye says, they were on
target to beat that number.
“We’ll end up this year right at 400,000 units,” says Frye, who
SPECIAL SUPPLEMENT
oversees not only general assembly but also logistics, two onsite
engine shops, a paint shop and maintenance. “We went to a
three-shift production schedule in the fall of last year, and adding that additional number of work hours to the day allowed us
to elevate our production targets.”
Above, left: Cassandra Collins assembles a door on the line at
Hyundai’s Montgomery plant.
Above, right: Cedric Moon assembles a Sonata at the Hyundai Motor
Manufacturing Alabama plant.
February 2014 BusinessAlabama.com | 71
AUTOMOTIVE MANUFACTURING
Sales of Hyundai vehicles, like the
Sonata and Elantra, are managed by
Hyundai Motor America, a subsidiary of
the South Korean manufacturer Hyundai
Motor Co. The cars are sold at more than
800 dealerships across the United States.
On Dec. 3, Hyundai Motor America,
headquartered in Costa Mesa, Calif., said
sales for November 2013 were at 56,005
units, up 5 percent over the same period
in 2012. In particular, the company sold
16,751 Elantra sedans, surpassing the sales
72 | BusinessAlabama.com February 2014
numbers of November 2012, at 15,923.
Sales of the mid-size Sonata for November 2013 were at 16,595, down slightly
from the same time in 2012, at 17,660.
“We continue to see strong demand
across our lineup, with consumer interest
especially high for the 2014 model year
updates we made to Sonata, Santa Fe
and Tucson,” said then-Hyundai Motor
America President and CEO John
Krafcik. “While we finished November
still short of 2014 model year inventory,
our plants are literally working 24/7 to
restock our dealers with these new models, including the refreshed 2014 Elantra
and updated Veloster, which both arrive
in showrooms this month.”
Krafcik has been succeeded by David
Zuchowski, former vice president of sales.
Back at the Montgomery plant, every
step in Hyundai’s assembly process is
audited on an ongoing basis for every
shift, says Frye, to ensure that workers are
able to perform their duties to Hyundai’s
specifications. The goal, he says, is to get
things right the first time, namely to run
vehicles entirely through the assembly line
without having to sideline them with a
repair or finessing a fit.
“Our target is to have shipping out of
this plant the highest quality vehicle sold
here in North America,” he says, “and so,
with the uptime and the high quality, that
allows units to go continuously through
our system, straight out the door to deliver
to our customer.”
The efficiency of the plant and product
quality, he says, is helped by a network of
more than 70 suppliers from across the
country. About half of the suppliers are
headquartered throughout Alabama.
“All of our suppliers and their ability
to deliver their parts to us on an on-time
basis, along with our logistics organization
here, is such to where we are a very lean
organization,” Frye says. “We don’t keep
much in the way of inventory on our site.
We depend on our suppliers to bring in
material in a just-in-time basis. Everything fits together just like clockwork.”
The standard 2014 Sonata mid-size
sedan has a suggested retail price of about
$21,350. The Sonata has a 2.4-liter Gasoline Direct Injection (GDI) engine that
can deliver up to 190 horsepower and get
up to 35 mpg on the highway. The car also
comes with 16-inch alloy wheels. Driver
options include such features as Blind
Spot Detection and Driver Selectable
Steering Mode, which lets drivers choose
between normal, comfort or sport setting
for their steering.
The standard 2014 Elantra has a suggested retail price of about $17,200. The
car can generate 145 horsepower and
achieve up to 38 mpg on the highway.
The Elantra comes with alloy wheels, and
drivers can chose options like Sirius XM
satellite radio and heated exterior mirrors.
Among the Elantra’s safety features
SPECIAL SUPPLEMENT
are six airbags and a Vehicle Stability
Management System. The 2014 Elantra
recently got a Five-Star Overall Safety
Rating from the National Highway Traffic
Safety Administration and was named
as the Insurance Institute for Highway
Safety’s Top Safety Pick for 2014.
Both the Elantra and the Sonata are
produced at the Montgomery assembly
plant that sits on 1,744 acres and employs
more than 3,000 workers.
Hyundai broke ground for the 3.2
million-square-foot facility in 2002 —
the Korean company’s first automobile
assembly plant in the United States. Frye
joined HMMA in 2003 as a member
of the plant’s early leadership team. The
facility opened in 2005 and workers began
production of the 2006 Sonata. Production of the Elantra compact sedan began
about four years later in November 2010.
HMMA also produced the Santa Fe SUV
from 2006 until 2010.
Speculation over the growth of Hyundai
in the state was fueled last August when
an article in Business Korea reported that
Alabama was in competition with Georgia
for another Hyundai plant and that Gov.
Robert Bentley was planning a trip to
Korea in October to meet with Hyundai
officials. Bentley’s office later said the October trip was only for cultural exchange
purposes and not industrial development.
In the meantime, production at the
Hyundai plant in Montgomery continues. Frye, who one could describe as part
manager, part coach, part cheerleader, says
he often talks to his staffers about values
such as teamwork, striving for excellence
and setting goals for the coming year.
“Across the face of the paint plant
here,” he says, “we have a sign and it says,
‘Be the World’s Best Plant,’ and that’s a
message that I want to project out to the
team members,” Frye says. “We put out
that message, that not only can we do it,
but we will do it. There is a big difference
in those words. We will be successful.
“As we’re wrapping up production at
the end of this year,” he says, “we’ve got
to keep the focus through the remaining
few days of the year. Everything that we
have accomplished thus far in the way of
success is serving as a foundation for what
we’re going to do as we enter 2014.”
All Business. All Alabama.
Gail Allyn Short is a freelance writer for
Business Alabama. She lives in Birmingham.
SPECIAL SUPPLEMENT
February 2014 BusinessAlabama.com | 73
AUTOMOTIVE MANUFACTURING
AUTOMOTIVE MANUFACTURERS
ADDRESS
EXECUTIVE/
TITLE
ADDRESS
PHONE/FAX
WEBSITE
PRODUCTS
EMPLOYEES
RANK
Ranked by Number of Employees. Source: Alabama Department of Commerce database. DND = Did Not Disclose.
1
Honda Manufacturing
of Alabama LLC
Tom Shoupe
President & CEO
1800 Honda Dr.
Lincoln, AL 35096
205-355-5000
205-355-5011
hondaalabama.com
Odyssey Mini Vans, Pilot SUVs, Ridgeline Pickups,
V6 Engines & Acura MDX Luxury SUVs (2013); V-6
Engines
2
Hyundai Motor Manufacturing Alabama LLC
Young Deuk Lim
President & CEO
700 Hyundai Blvd.
Montgomery, AL 36105
334-387-8000
334-387-8297
hmmausa.com
Sonata & Elantra Sedans, 4-cylinder 2.0L Turbo & 2.4L
Theta Gasoline Direct Injection & Multi Port Injection
Engines, 1.8 Liter Nu Engine
30014000
3
Mercedes Benz US
International Inc.
Jason Hoff
President & CEO
1 Mercedes Dr.
Vance, AL 35490
205-507-3300
DND
mbusi.com
Third Generation M-Class SUV, GL-Class SUV, R-Class
Crossover, C-Class Sedans (2014), New Coupe-style
Design (2015)
25013000
4
Toyota Motor
Manufacturing Alabama
Jim Bolte
President
1 Cottonvalley Dr.
Huntsville, AL 35810
256-746-5000
256-746-5906
toyota.com/tmmal
V6 & V8 Engines, 4 Cylinder Engines
10011500
5
Johnson Controls Inc.
Andreas Jagl
VP General Mgr.
15911 Progress Dr.
Cottondale, AL 35453
205-553-2355
205-553-7013
jci.com
Auto Seat Assembly & Interior Products
651-750
6
Mobis America Inc. (HC)
Soon Hwa Kim
President & CEO
1395 Mitchell Young Rd.
Montgomery, AL 36108
334-387-4800
DND
mobis.co.kr
Motor Vehicle Chassis, Plastic Injection Molding,
Distribution
651-750
7
Nemak USA Inc.
T. Gerald Burgess 2100 Old Sylacauga Hwy.
HR Manager
Sylacauga, AL 35150
256-401-2600
256-401-2601
nemak.com
Engine Blocks
651-750
8
Smart Alabama LLC
Homan Hong
Vice President
121 Shin Young Dr.
Luverne, AL 36049
334-335-5800
334-335-5816
smart-alabama.com
Stamping Plant, Inner Panel Sheet Metal (Tailgates,
Hoods & Sunroofs)
651-750
9
TS Tech Alabama LLC
George Nichols
Sr. Mgr. Admin.
1685 N. Main St.
Boaz, AL 35957
256-593-9399
256-593-9865
tstech.co.jp/english
Automobile Seats
651-750
10
Federal-Mogul
Sealing Systems
Robbie Day
Plant Manager
1500 Freeman Ave.
Athens, AL 35613
256-233-0140
256-233-0578
federal-mogul.com
Automotive Gaskets & Seals
551-650
David Nam
President & CEO
661 Montgomery Hwy.
Greenville, AL 36037
334-382-1100
334-382-1101
hwashin.co.kr/eng
Chassis & Drive Train Automotive Body Parts
551-650
Tae Young Kwak
President
4201 N. Park Dr.
Opelika, AL 36801
334-364-3600
334-364-3601
mando.com/mando/
eng
Braking, Steering & Suspension Systems
551-650
13 REHAU Automotive LLC
Lars Krook
Plant Manager
2424 Industrial Dr. SW
Cullman, AL 35055
256-737-3028
256-737-3018
rehau.com
Automotive Parts Plastic Injection Molding, Painting
& Assembly
551-650
14 Briggs & Stratton Corp.
Russ Stone
Plant Manager
150 Technology Pkwy.
Auburn, AL 35830
334-821-7999
334-502-2259
briggsandstratton.
com
5-22 HP Gasoline Engines
451-550
15 Johnson Controls
Dean Lenane
CEO
2541 7th St. S.
Clanton, AL 35046
205-755-9994
205-755-9083
crh-group.com
Automobile Seat Adjuster Systems
451-550
16 NABI Bus LLC
Herb Clark
Director HR
106 National Dr.
Anniston, AL 36207
256-831-4296
256-831-4299
NABusInd.com
Transit Buses
451-550
17 SL Alabama LLC
Sun Kyun Seok
2481 Airport Blvd.
Project CoordinaAlexander City, AL 35010
tor & Sales Mgr.
256-397-8511
256-397-8512
samlip.co.kr
Auto Lighting Parts & Systems
451-550
18 AJIN USA (Joon LLC)
Jae Ik (Jake) Jang 1004N Lanier Ave.
Managing Director Lanett, AL 36863
334-644-5821
334-756-3656
DND
Automotive Metal Stamping & Robotic Welding
351-450
19 BASF Catalyst
Mark Todd
Site Manager
9800 Kellner Rd.
Huntsville, AL 35824
256-772-9373
256-464-7409
catalysts.basf.com
Catalytic Converter Systems
351-450
20 Bostrom Seating Inc.
Robert Jackson
President/CEO
50 Nances Creek Industrial Blvd. 256-447-9051
Piedmont, AL 36272
256-447-2038
bostromseating.com
Driver Seating for Heavy/Medium Duty Trucks
351-450
21 Fontaine Trailer Co.
Mark Keller
President
3300 Industrial Dr.
Jasper, AL 35501
205-385-0930
DND
fontainetrailer.com
Flatbed Tractor Trailers
351-450
11 Hwashin America Corp.
12
Mando America
Corp. Alabama
Over 4000
22
Heil Environmental
Industries
Anthony Henson
Plant Manager
4301 Gault Ave. N.
Fort Payne, AL 35967
256-845-4912
256-845-7538
heil.com
Garbage Truck Bodies
351-450
23
Navistar Diesel
of Alabama LLC
Lance Fulks
Plant Manager
646 James Record Rd.
Huntsville, AL 35824
256-774-6400
256-774-6460
internationaldelivers.com
Diesel Engine Manufacturing, Assembly for Trucks
& Buses
351-450
24
Phoenix Industries
Huntsville
H. Bryan Dodson
President
2939 Johnson Rd. SW
Huntsville, AL 35805
256-880-0671
256-880-2149
hsvrehab.org
Canvas Products
351-450
25
Alabama Cullman Yutaka
Technologies (ACYT)
Masa Suzuki
President
460 Alabama Hwy. 157
Cullman, AL 35058
256-739-3533
DND
yutakatech.com
Metal Stampings, Automotive Exhaust Systems &
Catalytic Converters, Torque Converters
301-350
26 Alto Products
David Landa
President
1 Alto Way
Atmore, AL 36502
251-368-7777
251-368-7774
altousa.com
Auto Transmission Clutch Plates
301-350
27 Hanil USA
James Cho
Plant Manager
50 Hanil Dr.
Tallassee, AL 36078
334-514-5843
DND
haniltube.com
Plastic & Steel Tube Component Assembly for Vehicle
Fuel Systems
301-350
74 | BusinessAlabama.com February 2014
SPECIAL SUPPLEMENT
EMPLOYEES
RANK
ADDRESS
EXECUTIVE/
TITLE
ADDRESS
PHONE/FAX
WEBSITE
PRODUCTS
KTH Leesburg
Products LLC
Dan Thornton
Vice President &
Plant Manager
405 Industrial Blvd.
Leesburg, AL 35983
256-526-3530
256-526-3529
kth.net
Metal Frame Components
301-350
29 S J A Inc
Seung Hwa Ahn
President
274 Thweatt Industrial Blvd.
Dadeville, AL 36853
256-825-2290
256-825-7712
DND
Plastic Injection Molded Automotive Parts
301-350
30 Topre America Corp.
Hiroshi Chiba
President
1580 County Rd 222
Cullman, AL 35057
256-735-2600
256-736-6473
topreamerica.com
Automotive Metal Stamping
301-350
Jason Gerding
President
2310 Industrial Dr. S.W.
Cullman, AL 35055
256-739-6660
256-739-6296
webbwheel.com
Hubs & Drums (Heavy Truck/Trailer)
301-350
32 Z F Lemforder Corp.
Ron Davis
Plant Manager
1200 Commerce Dr.
Tuscaloosa, AL 35401
205-333-5100
205-333-5210
zf-group.com
Automotive Axle Systems
301-350
33 Borbet Alabama Inc.
Jim Ferguson
President & CEO
979 W. Veterans Blvd.
Auburn, AL 36832
334-502-9400
334-502-9494
borbet.de/en
Automotive Aluminum Wheels
251-300
Charlie Kim
President
12970 Montgomery Hwy. 331 N.
Luverne, AL 36049
334-537-5000
334-537-9300
dwmic.com
Door Frames, Side Impact Beams, Roof Molding,
Console Brackets
251-300
Pascal Auburtin
18831 Carter Circle
Vice President/
Elkmont, AL 35620
General Manager
256-732-4044
256-732-3934
electricfil.com
Ignition Systems & Transmission & Climate
Control Sensors
251-300
Martin Kim
CEO
4400 N. Park Dr.
Opelika, AL 35801
334-741-7725
334-741-7796
hanwhacomposites.com
Bumper Back Beams & Bumper's Impact
Resistance Core
251-300
37 Inteva Products LLC
Joyce Luker
Plant Manager
11005 Ed Stephens Rd.
Cottondale, AL 35453
205-554-3140
205-554-6140
intevaproducts.com
Motor Vehicle Parts Manufacturing
251-300
38 Kamtek Inc.
Mike Hartman
Plant Manager
1595 Sterilite Dr.
Birmingham, AL 35215
205-327-7000
205-327-7010
ogihara-al.com
Auto Body Metal Stamping
251-300
39 Lear Montgomery
Duk Kim Plant
Manager
200 Folmar Pkwy.
Montgomery, AL 36105
334-280-5505
334-280-5581
DND
Motor Vehicle Seating & Interior Trim Manufacturing
251-300
28
31
34
Webb Wheel
Products Inc.
Dongwon Autopart
Technology AL
35 Electrifil Corp.
36
Hanwha L&C
Alabama LLC
SPECIAL SUPPLEMENT
February 2014 BusinessAlabama.com | 75
ADDRESS
40 Matsu Alabama Inc.
41
North American
Lighting Inc.
42 Bridgewater Interiors LLC
43
Daehan Solutions
Alabama LLC
EXECUTIVE/
TITLE
ADDRESS
EMPLOYEES
RANK
AUTOMOTIVE MANUFACTURING
PHONE/FAX
WEBSITE
PRODUCTS
Robert Todd
9650 Kellner Rd.
General Manager Huntsville, AL 35824
256-772-5888
256-772-6090
matcor-matsu.com
Auto Metal Stampings & Welded Components
251-300
Dan Johnson
Manager
100 Counts Dr.
Muscle Shoals, AL 35661
256-314-4200
DND
nal.com
Automobile Signal Lamps
251-300
Ronald Hall
President & CEO
1 Bridgewater Dr.
Eastaboga, AL 36260
256-240-7900
256-240-7990
bridgewater-interiors.com
Automotive Seat Systems
201-250
Kevin Kim
CEO
9101 County Rd. 26
Hope Hull, AL 36043
334-404-5000
334-404-5040
dhsol-usa.com
Interior Sound Insulation Components
201-250
44 Flex-N-Gate Alabama LLC
Tom Lynett
6324 Bay Dr.
General Manager McCalla, AL 35111
205-277-1030
DND
flex-n-gate.com
Full Assembly, Injection Molding
201-250
45 Grede Holdings LLC
Jim LeCroy
130 Industrial Park Rd.
General Manager Columbiana, AL 35051
205-669-5750
205-669-5753
grede.com
Medium- & High-volume Gray & Ductile Iron Lost
Foam Castings
201-250
Kyung Ho Woo
President
200 Craig Industrial Dr.
Selma, AL 36701
334-410-7112
334-410-7101
hanileh.com/eng
Automotive Interior Trim
201-250
Michael Nixdorf
Talladega Test
Facility Manager
144 Division St.
Lincoln, AL 35096
256-761-6900
256-761-6950
DND
Motorcycle Research & Development
201-250
Toshihiko Osawa
President
990 Duncan Farm Rd. Steele,
AL 35987
256-538-1974
256-538-2043
yachiyo-ind.co.jp
Welded & Sub-assembled Automotive Parts
201-250
49 Federal-Mogul Corp.
Rick Owens
Plant Manager
300 Wagner Dr.
Boaz, AL 35957
256-505-6200
256-593-4669
federalmogul.com
Auto Chassis
151-200
50
Fleetwood Metal
Industries Inc.
Paul Clarke
Plant Manager
162 Gene Stewart Court
Sylacauga, AL 35151
256-245-0013
DND
fleetwoodmetal.com
Automotive Metal Stamping
151-200
51
F S Fehrer
Automotive GmbH
David Rodriquez
Plant Manager
4330 W. Brooke Dr.
Gadsden, AL 35904
256-680-3333
DND
fehrer.com
Automotive Seat Pads
151-200
Scott Geier
Central Region Mgr.
106 National Dr.
Anniston, AL 36207
256-831-4296
256-831-4299
NABusInd.com
Transit Bus Components
151-200
46
Hanil E-Hwa
Interior Systems
47 Harley-Davidson Inc.
48
Yachiyo Manufacturing
of Alabama LLC
52 Imperial Group LLC
76 | BusinessAlabama.com February 2014
SPECIAL SUPPLEMENT
AUTOMOTIVE MANUFACTURING
AAMA BOARD OF DIRECTORS & OFFICERS
Ron Davis, President
Karl Affleck, Vice President
Lew Drummond, Exec. Dir.
Steve Sewell, Treasurer
Karl Affleck
Vice President
Senior Manager of Logistics
Supply Chain Management &
Inventory Control
Mercedes-Benz U.S.
International
Tuscaloosa
Gene Cleveland
Sr. Manager - Administration
KTH Leesburg Products LLC
Leesburg
Joyce Luker
Plant Manager
Inteva Products
Cottondale
Ron Davis
President
Executive Director of the
Alabama Entrepreneurship
Institute
University of Alabama
Tuscaloosa
Dave Mark
Senior Manager, Head
of Department – Parts
Purchasing
Hyundai Motor
Manufacturing Alabama
Montgomery
Linda Swann
Assistant Secretary
of Commerce
Alabama Department of
Commerce
Montgomery
Lew Drummond
Executive Director
Shelton State
Community College
Tuscaloosa
Richard Payne
Plant Manager
Faurecia
Tuscaloosa
Dr. Bharat
Balasubramanian
Executive Director of the
Center for Advanced Vehicle
Technologies and Professor
of Engineering
University of Alabama College
of Engineering
Tuscaloosa
Mark Brazeal
General Manager of
Production
Toyota Motor Manufacturing
Alabama
Huntsville
Lance Fulks
Secretary
Plant Manager
Navistar
Huntsville
Billy Canary
President and CEO
Business Council of Alabama
Montgomery
Alan Hill
Executive Director
Alabama Productivity Center
The University of Alabama
Tuscaloosa
Frank Chestnut
Assistant Manager
Continuous Improvement
AIDT
Montgomery
David Holder
Director of Southern
Operations
Sanoh America Inc.
Scottsboro
78 | BusinessAlabama.com February 2014
Steve Sewell
Treasurer
Executive Vice President
Economic Development
Partnership of Alabama
Birmingham
Lyle Shroyer
Division Manager of
Corporate Planning
Honda Manufacturing
Alabama
Lincoln
SPECIAL SUPPLEMENT
W. Lee Thuston
Managing Partner
Burr and Forman LLP
Birmingham
Jason Weaver
President
Stamped Product Inc.
Gadsden
Chester Vrocher
Acting Executive Director
Alabama Technology Network
Birmingham