With the Australian Open well and truly underway, we’ve taken a look at
what online behaviours are served up about Australian tennis fans.
With players loving the blue courts of Melbourne, what are the fans
loving? Here’s a look at the thousands of people across our network
showing an interest in tennis in the lead up to the biggest prize in
tennis and two wild weeks in Melbourne.
Who are our favourite players?
Novak Djokovic! He’s won the title here four times, including the last three years in a row.
Until he's officially dethroned, he's the King of Oz.
When it comes to fans, it looks like it’s mainly about the men!
Very financially comfortable…
Net worth $750k - $1M
Credit Worth – Excellent
VERY high interest to those working in media and PR!! Unfortunately the people that fall
in to ‘Travel Arrangements’ are probably working for these media/PR companies, booking
all the travel to and from the tennis!!
Men are shopping online; and they are sporty (or want to be)!
Sports & Duffel
Arts & Entertainment
Broad mix of personalities from sport to movie stars to musicians! These are the most
likely to take out the popularity title;
Family planners meets mid-life crisis!!
Suggests fans are at the ‘older’ end of the age spectrum. Not interested in babies,
but plastic surgery and health plans!
Whether these Exponential insights grab headlines or not, no doubt
there will be a significant surprise or two as the tournament gets
underway. Discover more Australian and global audience insights on the
Data source: e-X Advertising Intelligence Platform, which consists of over 2 billion daily user events and a taxonomy of over 50,000 user attributes.
We analysed over 37,000 Australian users with an interest in tennis over the month of December 2013. The lift refers to the increased likelihood that a
behaviour is displayed versus the total internet population.