doc1.5 million - LaPresse.ca
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1.5 million - LaPresse.ca
2011 | READERSHIp pROFILE preferred consumers Reach more than quality in quantity, 1.5ofmillion readers in quebec’s major markets readers adults 18+ weekday saturday sunday cume 6/7 LA PRESSE (Montreal) 395,600 567,900 — 810,100 LE SOLEIL (Quebec) 148,900 205,000 147,900 277,900 LE NOUVELLISTE (Trois-Rivieres) 54,400 58,900 — 80,100 LE DROIT 94,400 91,000 — 163,700 (Ottawa-Gatineau) LA TRIBUNE (Sherbrooke) 45,400 57,100 — 81,000 LE QUOTIDIEN (Saguenay) 54,000 48,300 51,800 85,100 26,700 28, 700 — 40,200 819,400 1,056,900 199,700 1,538,100 LA VOIX DE L’EST (Granby) GESCA Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+ TARGET preferred CONSUMERS! men women 25-54 Home owners managers & professionals university graduates+ HouseHold income $75,000+ HouseHold income $100,000+ HouseHolds witH cHildren average 7 markets gesca weekday gesca saturday 49 % 51 % 56 % 66 % 16 % 33 % 38 % 22 % 33 % 52 % 48 % 47 % 77 % 18 % 44 % 46 % 30 % 30 % 50 % 50 % 50 % 75 % 20 % 45 % 44 % 26 % 30 % interpretation: 30% of GESCA newspapers readers have household income of $100,000 or more. In comparison, 22% of the seven markets population have household income greater than $100,000. Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+ le nouvelliste le quotidien la voiX de l’est la presse progrÈs-dimancHe le droit le soleil la tribune longueuil trois-riviÈres montrÉal quÉbec laval Hull saguenay ottawa sHawinigan lÉvis LÉVIS granby sHerbrooke GESCA NEWSPAPERS READERS Have a greater buying power average HouseHold income $78,746 gesca weekday readers: $76,824 gesca saturday readers: $69,853 average 7 markets: 13% above average of the seven (7) markets. Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+ GESCA NETWORK, A PRESENCE IN quebec’s major urban centres total circulation weekday saturday sunday GESCA 435,879 536,846 121,005 SUBSCRIBERS 361,780 402,635 98,014 83 % 75 % 81 % % SUBSCRIBERS average circulation LA PRESSE 202,863 266,569 — LE SOLEIL 78,740 102,800 84,178 LE NOUVELLISTE 43,283 48,105 — LE DROIT 35,922 38,451 — LA TRIBUNE 32,873 35,825 — LE QUOTIDIEN 27,305 28,472 36,827 LA VOIX DE L’EST 14,893 16,624 — Source: ABC, Audit Report, 12 months, ending March 31st, 2010. tHe 7 gesca dailies zero in on local issues and deliver news tHat’s relevant to tHeir readers. for more information: publicite.gesca.ca contact us today: 514-285-7000 | [email protected]
