Media Kit 2015 - VerStandig Broadcasting

Home of the Tri-State Area’s Top Radio Stations!
Media Kit 2015
Our Philosophy:
We believe in radio’s power to reinforce and enhance the impact
of any well thought-out marketing effort…
In a society characterized by timestarved and hectic consumer lifestyles, radio
stays closer to the consumer for longer periods of time during prime buying hours
than any other advertising medium.
Allow us to provide your business with insight into how you can use radio most effectively as
an alternative to or in combination with other media.
“Our purpose is to increase your sales, improve your profits and build
your company’s image and reputation.”
Radio’s Unique Qualities
• Reach: Pulse of the Community
• Frequency
• Efficient Targeting
• Mobility: An Anywhere, Anytime Medium
• Cost Effectiveness
VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200
Station Profile
Frequency: 104.7
Audience: WAYZ is programmed for Adults 25-54
Format: Current Country fused with hits from the late 90’s
and early 2000’s.
Listeners: 69,300 Weekly TSA 12+ Fall 14/ Spring 15)
Features: The HOTTEST country music, news, sports,
weather, & traffic emergencies
Power: 75,000 ERP FM signal offers 24-Hour coverage of
the 4-state area from Washington, DC to Baltimore, MD to
Harrisburg, PA to Winchester, VA
Station Lineup
Mornings with AJ Weekdays 5 am - 10 am
• Useless Knowledge
• Silver Lining
• Workday Kickoff
(45 minutes of commercial free music)
• News once per hour 6-9 am
Mid Days with Krystle Weekdays 10 am - 3 pm
• Entertainment Crunch
• Your Tunes At Noon
• Entertainment Crunch
• Krystle’s Krazies
Afternoons with Tiny Weekdays 3 pm - 7 pm
• Tiny’s Top Ten
• Quick Me Up
• The 6 O’clock Shoot Out
Evening with J.D. Weekdays 7 pm - Midnight
• Odd News File
• Top 5 at 9 pm
• Country Kickback Replay at 10 pm
Special Features:
• American Country Countdown with
Kix Brooks- Sundays, 8 am - 12 noon
Community Service Program:
Valley Forum Sunday Morning
Sample Artist
• Kenny Chesney
• Martina McBride
• Toby Keith
• Taylor Swift
• Keith Urban
• Tim McGraw
• Lady Antebellum
• Zac Brown Band
• Carrie Underwood
• Rascal Flatts
• Jason Aldean
• Miranda Lambert
• The Band Perry
• Dierks Bentley
VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200
Station Profile
Frequency: 101.5
Audience: WBHB is programmed for Men 18 - 49
Format: The best current & modern rock fused with a 90’s
core and more
Listeners: 43,900 Weekly (TSA 12+ Spring 14/Fall 15)
Power: 50,000 Watt FM signal with 24-Hours of music
covering the 4 state area
Features: All the best rock dished out by jocks with a
cutting edge, relevant sense of humor who relate to
today’s rock listener… LIVE. LOCAL. FUN.
Station Lineup
Most Rock in the Morning with BIG BOB
• ON-AIR weekdays 6 am - 11 am
• Listener Emails Mondays between
6 am - 11 am
• Sloppy Seconds Weekdays just after 7 am
• Dumbass of the Day Weekdays just after 8 am
• Rock Out with Your Clock Out
8:50 am - 10:40 am
Mid Days with BREEZY BOB
• ON-AIR Weekdays 11 am-3 pm
• The Shuffle Weekdays at Noon
• Breezy Bob’s FML Weekdays at 2pm
Afternoons with CRAZY BOB
• ON-AIR Weekdays 3 pm-7 pm
• Hit It or Quit It Weekdays at 4:20 pm
• The Rage Weekdays at 4:45 pm
Special Features:
• The Hard Drive XL with Lou Brutus
Weekdays 7 pm – Midnight
• Just Dirty Saturday Nights 7 pm Midnight
• Home Grown Stash Sundays at 9 pm
Community Service Program:
Valley Forum Sunday Morning
Sample Artist
• Godsmack
• Disturbed
• Staind
• Three Days Grace
• Seether
• Alice in Chains
• Stone Temple Pilots
• Shinedown
• Ozzy Osbourne
• Metallica
• Tool
• Pearl Jam
• Soundgarden
VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200
Station Profile
Frequency: 92.1
Format: Adult contemporary hits
Features: Elvis Duran, Sliver, Afternoons with Ryan
Seacrest and Bree
Audience: WNUZ is programmed for
women 18-49
Listeners: 33,800 weekly (TSA 12+ Fall 14/Spring 15)
Power: 4-State Coverage
Station Lineup
Mornings with Elvis Duran
• Weekdays 6 am - 11 am
• PhoneTap
• Celebrity Interviews
• The Elvis Shuffle – 10 am - 11 am
Your favorite Hit Music with Sliver
• Weekdays from 11 am – 2 pm
• Total Request Now 11:30 am - 1 pm
Afternoons with Ryan Seacrest
• Weekdays 2 pm - 6 pm
• “American Top 5” - 4 pm
Nights with Bree
• Weeknights from 6 pm - 11 pm
Pregame
• Saturday from 8 pm-9 pm
American Top 40 with Ryan Seacrest
• Sunday from 8 am - 12 noon
Special Features:
• 92 Minutes NOW, commercial free hits
5:45 pm - 7:15 pm
• Flashback Friday, 80’s, 90’s, Y2K - 7 pm - 7:15 pm
• Celebrty Trash
Community Service Program:
Valley Forum Sunday
Sample Artist
• Kelly Clarkson
• Rihanna
• Lady Ga Ga
• Calvin Harris
• Pitbull
• Iggy Azalea
• Bruno Mars
• Katy Perry
• Maroon 5
• Sam Smith
• Justin Bieber
VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200
Station Profile
Frequency: 1380 AM
Audience: WCBG is programmed for Men 25-44
Format: ESPN Sports
Power: Tri State Coverage
Features: Mike & Mike in the Morning, The Dan Le Batard
Show & Rusillo show…
Station Lineup
As a proud affiliate of ESPN Radio, WCBG 1380 AM has
gained a loyal and significant listener base right here in the
Hagerstown, Chambersburg-Waynesboro Metro Area.
Mike & Mike In The Morning 6 am - 10 am
Sports fans rise and shine with Mike & Mike In The Morning
on ESPN Radio, featuring Sports Center anchor man Mike
Greenberg and former NFL defensive tackle Mike Golic.
Both get the morning started off right with the latest sports
news and scores, analysis and listener call-ins, plus big name
interviews. It’s a fun, fast-paced morning drive for sports fans.
The Dan Le Batard Show 10am - 1pm
Dan Le Batard and his co-host Stugotz bring their unique
blend of self-deprecating humor, insightful guests and
thoughtful conversation to a national audience every weekday.
Gordy’s Sports World with Coach Gordy
Thursdays 1 pm - 4 pm
The program will explore local stories from area high schools
and colleges on up to the professional ranks. The input,
thoughts, and opinions of the listeners will be highly valued
and regarded by Gordy. Score updates throughout the week.
The Russillo Show 1 pm - 4 pm
The Russillo is a syndicated sports talk radio show hosted
by Scott Van Pelt and Ryen Russillo. The show is heard on
ESPN Radio from 1 pm to 4 pm, with its first hour and a half
simulcast on ESPNEWS.
The Right Time with Bomani Jones 4pm - 7pm
Hosted by ESPN NBA analyst Jalen Rose and Grantland
writer, podcaster and senior producer David Jacoby, Jalen &
Jacoby highlights the chemistry between Rose and Jacoby as
they break down the latest news in sports and pop culture with
humor, intelligence and perspective that only a former NBA
star and long-time ESPN producer can provide.
Jalen & Jacoby 7pm - 9 pm
Hosted by ESPN NBA analyst Jalen Rose and Grantland
writer, podcaster and senior producer David Jacoby, Jalen &
Jacoby highlights the chemistry between Rose and Jacoby as
they break down the latest news in sports and pop culture with
humor, intelligence and perspective that only a former NBA
star and long-time ESPN producer can provide.
VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200
Thank You!
General Manager:
Blake Truman
National Sales:
Terrie Eyler
Program Director:
Edward Chapa
Business Manager:
Sally Straley
Traffic Manager:
Brian Seylar
Creative Services Director:
Denny Mattern
Owner:
VerStandig Broadcasting
VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200
HOW MANY listen?
Over 90% of adults listen to radio each week. Radio reaches more of the population every
week than television, computers, tablets, and smartphones. While much attention on digital
media focuses on “millennials,” more adults aged 35-49 use PCs, smartphones, TVs and
tables in a week than P18-34.
Resources
Nielsen Newswire
Nielsen Answers
Nielsen.com
NONDISCRIMINATION POLICY: VerStandig Broadcasting and its station do not discriminate in advertising
contracts on the basis of race or ethnicity, and does not accept any advertising which is intended to discriminate on
these factors. Advertiser represents and warrants that it is not purchasing advertising time from VerStandig Broadcasting
and its stations that is intended to discriminate on the basis of race or ethnicity.
VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200