intellectual property management

INTELLECTUAL PROPERTY MANAGEMENT
WK-1-- INTRODUCTION
by
Teddy Sjafrizal
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 1
SELF INTRODUCTION
Name
: Teddy Sjafrizal
Kode Dosen : TDS
Web
: teddysjafrizal.staff.telkomuniversity.ac.id
Date of Birth : Padang, 18 April 1982
Education
- 2007-2009, (Msc) Management of Technology, National University of Singapore
- 2000-2004, (B.Eng) Hons , Materials Engineering, Nanyang Technological University
Industrial Experiences
- 2006-2014, Panasonic Industrial Devices ,Singapore. Senior Product Development
Designer. Desing and Development of Power Choke Coil Products.
- 2005-2006, Training and Attachment Program ( EDB Singapore - Panasonic Electronic
Devices) Osaka,Japan. Development of Soft Ferromagnetics Material for Inductive
Product Applications.
- 2004-2005, Chartered Semiconductor,Singapore. Metrology Equipment Engineer.
Maintenance & Application of Metrology tools ( e.g SEM, Film thickness).
- Aug-Des 2003, Dou Yee Technologies Pte Ltd. Industrial Attachment Program.
Development of nano 3Y-ZrO2 Powder For Injection Molding Applications.
Page 2
COURSE OUTLINE
Mata kuliah Manajemen Kekayaan Intelektual merupakan mata kuliah pilihan
pada keprofesian product design dan ergonomi. Pembelajaran dalam mata
kuliah ini ditekankan pada aspek hukum dan aplikasi dari IP (Intellectual
Property) Management pada proses inovasi. Mahasiswa akan diberikan
pemahaman dan aplikasi dari tipe-tipe IP : Patent ( fokus ) , Copyright,
trademark dan Trade Secret, dan dilengkapi dengan pemahaman konsepkonsep R&D and Innovation management.
Standar kompetensi yang diharapakan pada mahasiswa setelah menyelesaikan
perkuliahan ini adalah:
1.
Mampu memahami tipe-tipe dan aplikasi dari kekayaan intelektual
yang mencakupi Patent, Copyright, Trademark dan Trade Secret.
2.
Mampu memahami konsep dan analisa patent termasuk patentability
dan patent drafting
3.
Mampu menerapkan konsep dan menganalisa prior-art dengan
menggunakan aplikasi ICT
4.
Mampu memahami dan menerapkan konsep dan aplikasi patent
management dalam R&D dan innovation management
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 3
COURSE OUTLINES
Intellectual Property
Law Perspective
Copyrights
Trademarks
Management Perspective
Trade Secret
Patent
Requirements, Infringement, Case studies
Patent Management
Prior Art Search
Patent Drafting
R&D and Innovation Management
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 4
COURSE OUTLINE
Main Text Book:
• Rockman, H. B. (2004). Intellectual Property Law for Engineers and
Scientists. New Jersey : John Wiley & Sons, Inc.
• Dirjen HAKI (n.d). Kompilasi Peraturan Perundang-Undangan Hak Kekayaan
Intelektual. Retrived at: http://ebook.dgip.go.id/mediahki/?book=kompilasi-peraturan-perundang-undangan-hki
• Dirjen HAKI. (n.d). Buku Panduan Hak Kekayaan Intelektual. Retrieved at :
http://ebook.dgip.go.id/media-hki/?book=buku-panduan-hki
Complimentary Text Books:
• Junghans, C., Levy, A. (2006). Intellectual Property Management: A Guide for
Scientists, Engineers, Financiers, and Managers. Weinheim, Germany: WileyVCH Verlag GmbH & Co.
• Irish, V. (2005). Intellectual Property Rights for Engineers (2nd ed). London,
United Kingdom: The Institution of Engineering and Technology.
• White. M, A., Bruton, G.D., (2011). The Management of Technology and
Innovation: A Strategic Approach. Ohio,USA: South-Western Cengage
Learning..
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 5
Distribusi Nilai
60%
50%
40%
%
30%
20%
10%
0%
UTS
Nilai Akhir
E
D
C
BC
B
AB
A
0%
14%
36%
29%
0%
14%
7%
0.00%
12.50%
6.25%
12.50%
0.00%
50.00%
0.00%
WEEKLY PLAN
WK
1
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5
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CONTENTS
Introduction
Copyrights (Subject matters, Infringement, Applications)
Trademarks (Subject matters, Infringement, Applications)
Tradesecret (Subject matters, Infringement, Applications)
Patent (Subject matters, Infringement, Applications)
Patent Infringement and Invalidation, Prioar art search
Review
UTS
Patent strategy ( licensing, assessment), Patent Innovation( patent map)
Patent Drafting
Assignment Review
Management of R&D
Management of Innovation
Presentation
Review
UAS
Page 7
GRADING
No
Components Contribution
(%)
1
UTS
35
A
> 80
2
UAS
35
AB
70 < grades ≤ 80
3
Major
Assignment
20
B
65 < grades ≤ 70
BC
60 < grades ≤ 65
Others
(quizzes)
10
C
50 < grades ≤ 60
D
40 < grades ≤ 50
e
≤ 40
4
Grades
Points
Page 8
COURSE OUTLINE
Main Text Book:
• Rockman, H. B. (2004). Intellectual Property Law for Engineers and
Scientists. New Jersey : John Wiley & Sons, Inc.
• Dirjen HAKI (n.d). Kompilasi Peraturan Perundang-Undangan Hak Kekayaan
Intelektual. Retrived at: http://ebook.dgip.go.id/mediahki/?book=kompilasi-peraturan-perundang-undangan-hki
• Dirjen HAKI. (n.d). Buku Panduan Hak Kekayaan Intelektual. Retrieved at :
http://ebook.dgip.go.id/media-hki/?book=buku-panduan-hki
Complimentary Text Books:
• Junghans, C., Levy, A. (2006). Intellectual Property Management: A Guide for
Scientists, Engineers, Financiers, and Managers. Weinheim, Germany: WileyVCH Verlag GmbH & Co.
• Irish, V. (2005). Intellectual Property Rights for Engineers (2nd ed). London,
United Kingdom: The Institution of Engineering and Technology.
• White. M, A., Bruton, G.D., (2011). The Management of Technology and
Innovation: A Strategic Approach. Ohio,USA: South-Western Cengage
Learning..
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 9
CASE STUDY
A&M Records, Inc. v. Napster, Inc (2001)
Apple Inc v. Creative Technology (2006)
CASES
•
•
BODY
•
Apple infringed Creative's patent for the
menuing structures on an MP3 player. Creative
claimed it began using its menuing method on
its Nomad players in September 2000,
approximately a year prior to Apple's first iPod
release in October 2001
•
Apple agreed to settle their legal dispute over
music player patents for $100 million.
The $100 million, to be paid by Apple, grants
Apple a license to a Creative patent for the
hierarchical user interface used in that
company's Zen music players
As part of the agreement, Creative will also
enter Apple's Made for iPod program as an
authorized seller of iPod accessories. Creative
will be able to affix the "Made for iPod" logo to
its speakers, headphones and other related
products.
TYPES
CAREER
•
DEFINITIONS
PATENT
TRADEMRKS
•
COPYRIGHT
SECRET
•
Napster provided a platform for users to access
and download compressed digital music files,
specifically MP3s, from other users' machines.
Napster included a central server that indexed
connected users and files available on their
machines, creating a searchable list of music
available across Napster's network.
The district court preliminarily enjoined
Napster "from engaging in, or facilitating
others in copying, downloading, uploading,
transmitting,
or
distributing
plaintiffs'
copyrighted musical compositions and sound
recordings, protected by either federal or state
law, without express permission of the rights
own.
Sept-2001, Napster settled with songwriters
and music publishers, agreeing to pay $26
million.
May-2002. Napster files for bankruptcy
•
•
COPYRIGHT
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
PATENT
Page 10
CASE STUDY
Twitter v. Twittad (2009)
CASES
•
•
BODY
TYPES
CAREER
•
DEFINITIONS
Some examples ( correct ? ) from Indonesia
2009, Twitter tried to register the word “Tweet”
as a trademark.
• Fikiri,A. (22 Oct 2013). Ubi Cilembu dan Kopi
Several other online companies had submitted
Java Preanger Dapat Paten. Tempo Online.
applications that incorporated the same word. " Menteri Hukum dan HAM Amir Syamsudin
One company in particular stood out: Twittad.
memberikan sertifikat Indikasi Geografis, sejenis
Twittad owned the rights to the phrase, “Let
paten berbasis geografis, pada Ubi Cilembu dan
Your Ad Meet Tweets.”
kopi arabika Java Preanger. "Kami berikan sertifikat
itu untuk Ubi Cilembu dan Java Coffee Preanger
sebagai perlindungan hukum," kata dia di Bandung,
Twittad’s registered phrase and Twitter’s
Selasa, 22 Oktober 2013. "
application both contained the word “Tweet,”
the USPTO turned down Twitter’s mark on the
• Khafid,S. (2 Oct 2013). Tak Hanya Susu Kuda
grounds that it was “confusingly similar.”
Liar yang Dipatenkan. Tempo Online.
PATENT
•
TRADEMRKS
COPYRIGHT
SECRET
September 2011, both parties entered into a
settlement agreement. Twittad agreed to " Tiga produk alam Nusa Tenggara Barat (NTB) berupa
kangkung Lombok, Madu Sumbawa dan Susu Kuda
transfer the rights of its phrase “Let Your Ad
Liar sudah dilindungi hak paten. Ini adalah bagian
Meet Tweets” to Twitter. This, in turn, allowed
dari kekayaan indikasi geografis. Masih ada lagi
Twitter to continue with its application to
yang harus dilindungi hak paten agar tidak diakui
register the term “Tweet.”
daerah lain diantaranya adalah tenunan Lombok,
Sumbawa, Dompu dan Bima. Sebab tidak sedikit
para perancang busana nasional yang berasal dari
daerah lain menggunakan bahan tenunan asal NTB
TRADEMARK
mengikuti lomba rancang busana"
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 11
REGULATORS/INSTITUTIONS
CASES
Intellectual property protection is governed by a body/regulator/office on the
respective territorial/country.
TYPES
Examples:
• United States : United State Patent & Trademark Office ( USPTO)
http://www.uspto.gov
CAREER
• Japan
: Japan Patent Office ( JPO)
http://www.jpo.go.jp
• EU nations
: European Patent Office (EPO)
http://www.epo.org
• Singapore
: Intellectual Property Office of Singapore ( IPOS)
http://www.ipos.gov.sg
BODY
DEFINITIONS
PATENT
TRADEMRKS
COPYRIGHT
SECRET
• Indonesia
Teddy Sjafrizal @2015
: Direktorat Jendral Hak Kekayaan Intelektual( DJHKI)
http://www.dgip.go.id/
Intellectual Property Management (WK-1)
Page 12
TYPES OF INTELLECTUAL PROPERTIES
CASES
BODY
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMRKS
COPYRIGHT
Each jurisdictions has their own focus on the type of IPs, however the
main subjects are relatively similar. Comparisons of some patent offices
are as below:
USPTO
IPOS
DJHKI
Patent
Patent
Patent
Trademarks
Trademarks
Trademarks
Copyrights
Copyrights
Copyrights
Geographical
indications
Geographical
indications
Geographical
indications
Industrial Design
Industrial Design
Industrial Design
Layout-designs of
integrated circuits
Layout-designs of
integrated circuits
Layout-designs of
integrated circuits
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 13
EXAMPLES
2. Trademarks
CASES
Registered trademarks under "Yayasan Pendidikan Telkom"
BODY
TYPES
CAREER
DEFINITIONS
PATENT
J002011042648
J002011042649
J002011042646
TRADEMRKS
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 14
EXAMPLES
1. Patents
CASES
BODY
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMRKS
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 15
POTENTIAL CAREERS
CASES
BODY
Professional Careers :
1. Patent Professionals (e.g. patent examiner, patent engineer, patent drafter )
2. R&D Management Executives.
3. Intellectual Property Consultant
TYPES
CAREER
DEFINITIONS
PATENT
Supporting Skills :
1. Product Developer/Engineer
2. Scientist.
2. Business Strategic Personnel
(e.g Strategic business
planning, merger & acquisition)
TRADEMRKS
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 16
DEFINITIONS
CASES
Definition of Copyrights
BODY
USPTO
DJHKI
A copyright protects works of
authorship, such as writings,
music, and works of art that have
been tangibly expressed
Hak cipta adalah hak eksklusif bagi
pencipta atau penerima hak untuk
mengumumkan atau
memperbanyak ciptaannya atau
memberi izin untuk itu dengan
tidak mengurangi pembatasanpembatasan
menurut peraturan perundangundangan yang berlaku.
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMARK
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 17
DEFINITIONS
CASES
Definition of Trademarks
BODY
USPTO
DJHKI
A trademark is a word, phrase,
symbol or design, or a
combination thereof, that
identifies and distinguishes the
source of the goods of one
party from those of others
Suatu "tanda yang berupa
gambar, nama, kata, hurufhuruf, angka-angka, susunan
warna atau kombinasi dari
unsur-unsur tersebut yang
memiliki daya pembeda dan
digunakan dalam kegiatan
perdagangan barang dan jasa
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMARK
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 18
DEFINITIONS
CASES
BODY
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMARK
Definition of Trade Secret
USPTO
DJHKI
An invented formula, practice,
process, design, instrument,
pattern, commercial method, or
compilation of information
which is not generally known or
reasonably ascertainable by
others, and by which a business
can obtain an economic
advantage over competitors or
customers
informasi yang tidak diketahui
oleh umum
di bidang teknologi dan/atau
bisnis, mempunyai nilai
ekonomi
karena berguna dalam kegiatan
usaha, dan dijaga
kerahasiaannya
oleh pemilik Rahasia Dagang.
COPYRIGHT
SECRET
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 19
DEFINITIONS
CASES
BODY
TYPES
CAREER
DEFINITIONS
PATENT
TRADEMRKS
COPYRIGHT
Definition of Patents
USPTO
DJHKI
An intellectual property right
granted by the Government of the
United States of America to an
inventor “to exclude others from
making, using, offering for sale, or
selling the invention throughout
the United States or importing the
invention into the United States”
for a limited time in exchange for
public disclosure of the invention
when the patent is granted
Paten adalah hak eksklusif yang
diberikan oleh negara kepada
inventor atas hasil invensinya di
bidang teknologi, yang untuk
selama waktu tertentu
melaksanakan sendiri invensinya
tersebut
kepada pihak lain untuk
melaksanakannya.
SECRET
So, What is Intellectual property
?
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 20
WH0 CARES ?
•Business owners are granted exclusive rights on the use
of their trade marks and geographical indications which
were established by them;
•Creative artistes are granted copyrights on musical,
literary, dramatic and artistic works for their creations; while
•Innovators are granted protection for their patents,
industrial designs, trade secrets, confidential information,
and layout-designs of integrated circuits for their
innovations.
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 21
GROUP ASSIGNMENT
- Define IPs on below products ( to be presented )
Teddy Sjafrizal @2015
Intellectual Property Management (WK-1)
Page 22