Untitled - Debrett`s

THE DEBRETT’S
ACADEMY
Debrett’s has been the British authority on etiquette, style and achievement since 1769 when it published
the first edition of the Peerage, the definitive guide to the British aristocracy. It now also recognises
people of achievement and inspiration in People of Today and the Debrett’s 500. This unique heritage,
authority and expertise informs Debrett’s training delivery through the Debrett’s Academy, which has
an unrivalled reputation for providing training to private clients and businesses on the etiquette and
soft skills essential for success in an increasingly competitive global landscape.
THE DEBRETT’S
PA & EA PROFESSIONAL
DEVELOPMENT PROGRAMME
Personal and executive assistants are often responsible for the first impression of an executive or
business. The most highly skilled and experienced assistants also have the efficiency, professionalism
and expertise to enhance their business by creating new opportunities, nurturing relationships,
resolving issues and implementing systems to save time and money.
The Debrett’s PA and EA Professional Development Programme takes delegates’ existing skills to
an advanced level to ensure they are equipped to deal with complex demands. It gives delegates the
confidence to build rapport in networking situations, to resolve problems with tact and diplomacy,
and to deal with complicated correspondence and forms of address accurately and with ease,
ensuring they are the best possible ambassadors for their executive or brand. The programme also
supports PAs’ and EAs’ career development by matching their skills to those required by top-level
executives and companies.
The Debrett’s PA and EA Professional Development Programme is taught over two days at the
Debrett’s townhouse in Central London. This open programme works with small groups of
professionals with diverse industry backgrounds. Delegates not only benefit from the high quality
training Debrett’s offers, but also profit from the knowledge of others working in similar roles across
a variety of sectors.
DAY ONE:
ADVANCED SKILLS ONE
Personal and executive assistants will learn how to build rapport with clients and contacts
effectively, become the trusted source for correct forms of address and understand the
importance of balancing formality and familiarity in a professional setting.
DAY TWO:
ADVANCED SKILLS TWO
Delegates will exceed expectations in their role as a business ambassador and ensure their
professional etiquette and use of complex correct forms of address are always impeccable.
They will host clients with grace, organise high profile corporate events and handle challenging
situations with poise and diplomacy, always leaving a positive impression.
ADVANCED SKILLS ONE
Professionalism, polish and attention to detail are key to representing a delegate’s executive and their
brand successfully. Personal and executive assistants will learn how to build rapport with clients and
contacts effectively, become the trusted source for correct forms of address and understand the
importance of balancing formality and familiarity in a professional setting.
MODULE 1
FIRST IMPRESSIONS
MODULE 3
FORMS OF ADDRESS
Polishing personal presentation and mastering professional
introductions to be the best brand ambassador
Mastering the accurate use of titles and correct form for
written correspondence and in verbal address
MODULE 2
CORRECT FORM IN
COMMUNICATION
MODULE 4
BUSINESS
CORRESPONDENCE
Understanding etiquette and forms of address for
telephone, conference calls and business meetings
Correct form for business letters, professional emails
and business cards. Learning how to avoid common
grammatical and language errors.
ADVANCED SKILLS TWO
Delegates will exceed expectations in their role as a business ambassador and ensure their professional
etiquette and use of complex correct forms of address are always impeccable. They will host clients
with grace, organise high profile corporate events and handle challenging situations with poise and
diplomacy, always leaving a positive impression.
MODULE 1
PERSONAL IMPACT
MODULE 3
EVENT MANAGEMENT
Honing your professional style and understanding dress
codes for specific occasions
Planning and organising meetings, events and
conferences, understanding correct form for invitations,
place names and name badges
MODULE 2
EFFECTIVE NETWORKING
MODULE 4
BUSINESS ETIQUETTE
Pre-event guestlist research to maximise opportunities
to forge contacts, introducing yourself, building and
nurturing long-term relationships
Balancing formality and familiarity in a professional
context, understanding hidden hierarchies, dealing
effectively with challenging situations and developing a
finely tuned attention to detail
KEY OUTCOMES
Delegates will learn how to represent their executive
or business to new and existing clients with the utmost
professionalism and efficacy
Delegates will be able to contribute to overall business
strategy and development by forging new contacts,
resolving issues and nurturing relationships
Delegates will develop advanced skills in
written, telephone and face-to-face communication,
understanding complex forms of address
Delegates will learn how to plan and execute events,
mastering forms of address and honing their hosting
skills to make guests feel welcome and at home
Private price: £1,500 + VAT (open group course)
Corporate group price: £7,500 + VAT
Up to 12 delegates
Contact: [email protected]
Tel: +44 (0) 203 786 7420
Who: PAs & EAs
Where: at Debrett’s (Central London) or at a
preferred location
When: email Tim Henckens for the next open group
programme date
How: to make a booking, request a booking form
from Tim Henckens
DEBRETT’S EXPERT PANEL
LOUISE RUELL
Louise Ruell is a graduate of Durham University and a qualified teacher.
Previously an officer in the Royal Air Force and a training consultant
for the Special Forces, Louise has now brought her skills of experiential
learning to the delivery of Debrett’s training programmes.
SARAH ELTON
Having trained with John Lewis, Sarah Elton joined Smythson of Bond
Street in 1991, becoming managing director by the age of 29 and leading
a management buy-out in 1998. Sarah is an expert in luxury retail, elite
customer experience, etiquette and correct form.
LADY CELESTRIA NOEL
Lady Celestria Noel attended St Hilda’s College Oxford, where she read
English. A writer and editor for many publications, she was ‘Jennifer’ of
Harpers & Queen and reported on social events all over the world.
JAMES FIELD
A graduate of Southampton University, James worked in luxury retail
and on Savile Row for many years. His knowledge of tailoring, etiquette
and styling has led to him being quoted widely in the media. James is also
an active blogger.
JO BRYANT
Jo Bryant was educated at Benenden and has conceptualised and coauthored many books for Debrett’s. She is an acknowledged expert
on contemporary manners and etiquette and is regularly quoted in the
media on these matters.
DEBRETT’S EXPERT PANEL
KATHERINE LEWIS
A graduate of St Catherine’s College Oxford, Katherine specialises in
coaching the psychology of social interaction, confident communications and interview technique. Her professional experience allows her to
facilitate role play techniques, enriching programme delivery.
INES DA SILVA
A graduate of the renowned Ecole de la Chambre Syndicale de la couture
in Paris, Ines is a creative professional with an established international
career in fashion. Through her passion for sophistication and aesthetics,
Ines infuses her unique flair and understanding of the industry into
bespoke Style and Image Services exclusively at Debrett’s.
COUNTESS ALEXANDER OF TUNIS
Davina Alexander was educated at Hatherop Castle School in
Gloucestershire. Aged 19 she became Lady-in-Waiting to HRH Princess
Margaret, a post she held for 27 years. She advised on protocol and dealt
with correspondence and official visits in the UK and overseas.
CHARLES KIDD
Charles Kidd was educated at St Peter’s York and joined Debrett’s in 1977,
becoming the editor of Peerage & Baronetage in 1980 (the ninth editor since the
death of John Debrett in 1822). Charles is an expert on genealogy with a deep
and scholarly knowledge of British aristocratic families and their history.
LIZ WYSE
A graduate of New Hall College Cambridge, Liz gained a postgraduate
scholarship to the University of Massachusetts to study for an MA in
American Literature. Her expertise encompasses traditional correct forms
of address and Season events.
CONTACT DETAILS
Tim Henckens
Business Development Executive
[email protected]
Olly Walker
Business Development Executive
[email protected]
4 Cavendish Square
W1G 0PG
+44 (0) 203 786 7420
www.debretts.com