o - rcmwynns

Sell More
Services with
Our Cutting
Edge
Wynn’s TV
Video Email
& Direct Mail
System.
o Fully managed turn-key process
o Target potential buyers monthly
How does it work?
Wynn’s TV is a cutting edge, affordable way to
automatically manage and send video emails that
raise awareness and instantly increase service traffic,
customer retention and Wynn’s service sales.
All video emails open instantly and include a custom
Wynn’s video template that includes dealer name,
contact information, a link to service specials &
appointments, and a printable e-service coupon that
drives traffic back to the store.
Each month, we upload the dealer’s service history,
purify the data, verify the contact information including
email addresses, and we categorize the customers into
three segments - potential buyers, current buyers, &
past buyers.
Then, we send custom targeted video emails that
include a printable e-service discount coupon to
entice customers back into the store. If past buyers
don’t respond within 30 days, we automatically send a
scratch & save direct mail reminder.
Detailed performance and return on investment reports
are available online at wynnstv.com and accessed with
a secure dealer login and password.
o Thank customers that buy Wynn’s
o Remind past buyers to service again
o Includes printable e-service coupons
o Addictive scratch & save mailer
Wynn’s TV
• Potential Buyers
video email
e-service coupon
mailer
e-service
coupon
• Current buyers
e-service
coupon
• Past Buyers
e-service
coupon
ct
Prote
your
ent.
Investm
Service
Cleaning
Engine
Supreme™
Tune-up
Fuel System
Service
System
Cooling
ion Service
c Transmiss
Automati
Fluid
Steering
Power
Service
Brake System
Service
HVAC System
Fluid Service
Differential
35986
10/05/09
1V589A587SD2
15,000
*
Standard
Presorted
U.S. Postage
PAID
#250
Permit
Daytona
Bch, FL
Name
Customer
Address
Zip
City, State,
POTENTIAL BUYERS:
Each month, we automatically send a Wynn’s Service Tip of the Month video email to all
customers in your database.
CURRENT BUYERS:
Each month, we automatically send a Thank You video email to all customers that purchased
a Wynn’s Service that month.
PAST BUYERS:
Each month, we automatically send a Warranty
Expiration video email to all customers that purchased
a Wynn’s Service 1 or 2 years ago that need to have the
service re-performed to keep Titanium Warranty up-todate. If they don’t respond within 30 days, we also send a
Scratch & Save Direct Mail Reminder.
Prote
ct
In your
vestm
ent.
Suprem
e™ Eng
ine Cle
Fuel Sys
aning
tem Tun
Servic
e
e-up
Coolin
g System
Servic
Autom
e
atic Tra
nsmissi
Power
on Ser
Steeri
vice
ng Flu
Brake
id
System
Servic
HVAC
e
System
Servic
Differe
e
ntial Flu
id Ser
vice
WARRANTY
To learn EXPIRATION NOTICE:
mo
10/05/09
www.
save
scratch &
$10 Off*
*Discount valid on any
Wynn’s services listed
above. Not valid with other
discounts or special prices.
Engine
Cleaning
Service
Fuel
System
Service
wynnre visit
sforyou
Cooling
System
Service
Automatic
Transmission
Service
rca
r.com
Power
Steering
Service
Brake
System
Service
Custome
r Nam
e
Addr
1V589A58
7SD23598
6
ess
System
City, StateDifferential
, Zip
Service
Service
Barc
ode
15,000
Presorted
Standard
U.S. Postage
PAID
Permit
#250
Daytona
Bch, FL
Dear [Customer],
On [Month, Day, Year], we performed a [Wynn’s Service Performed] on your vehicle
using Wynn’s Professional Products, which include a Lifetime Titanium Warranty.
Valid warranty coverage is maintained by having those services renewed at regular
intervals.
According to our records it may be time to have your vehicle serviced again to
maintain your Titanium Warranty coverage. Bring this card in and take advantage of
the Scratch & Save offer to the left.
Please call today to schedule an appointment to keep your vehicle in peak operating
condition and keep your Titanium Warranty coverage valid.
Thanks for your business,
Your Store’s Service Team
123 Main Street • Anytown, USA 12345 I 888.888.8888 I www.yourstore.com
Barcode
r.com
more visit
To learn ynnsforyourca
www.w
o Detailed online tracking reports
*Scratch & Save Mailer is sent 30 days after video email if customer doesn’t respond.
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