Presentation Title Goes Here - Low Carbon Fuels Conference Series

Fueling EV Adoption
Strategies for EV Drivers
Terry O’Day
ACT Expo 2012, Long Beach
May 16, 2012
Company Overview
NRG: Position in the power industry value chain
NRG Wholesale
Fuel
Supply
Fuel
Transportation
Power
Generation
NRG Retail
Transmission
Distribution
Solar
Wind
Fossil Fuels
Thermal
Nuclear
Hydro
NRG: proven operations and development expertise
Retail
(Customer)
eVgo
EV Ecosystem
(cross-REP/cross-Utility)
Reliant Energy
Serves 1.6 million
customers
Green Mountain
Energy
Serves 200,000
customers
EnergyPlus
Serves 190,000
customers
eV2g
EV-grid interactions
Utility-Scale Solar For California
Avenal PG&E
Avenal, CA—PG&E
Operational 2011
23 MW 1
Alpine PG&E
Lancaster, CA
Construction 2012
33 MW 1
CVSR PG&E/SCE
San Luis Obispo, CA
Construction 2012-2013
250 MW
Ivanpah PG&E
Ivanpah, CA
Construction 2013
193 MW 1
Borrego SDG&E
Borrego Springs, CA
Development 2012
26 MW
Agua Caliente PG&E
Yuma County, AZ
Construction 2012-2014
290 MW
Blythe SCE
Blythe, CA
Operating 2009
21 MW
1Financing
and MW capacity net of third-party project ownership
Addressing EV Adoption Barriers
Adoption Barriers
Range Anxiety
Solutions
Deep network of DC charging stations
Workplace charging to augment home charging
Upfront Cost
Equipment and install is amortized into monthly
payments
Unknown Cost
of Electricity
Fixed electricity charges wrapped into monthly
contract
Multi-Family
Housing
“Ready for EV” program addresses landlord issues
eVgo offers are designed to address key ownership barriers.
4
Consumer Offers
Single-Family
4 Plans to Choose From for Nissan Leaf
Home Plan
Mobile Plan
Complete Plan
On-The-Go Plan
eVgo pays for all of your
charging at eVgo public
chargers
Standard installation of
a charger at your home
Standard installation of a
charger at your home
Standard installation of a
charger at your home
Service and
maintenance of the
charger at your home
Service and maintenance of
the charger at your home
Service and maintenance of
the charger at your home
eVgo pays for all of your
charging at eVgo public
chargers
eVgo pays for all of your
charging at eVgo public
chargers
eVgo pays for all charging at
your home charger*
$49/month (36mo)
$79/month (36 mo)
$89/month (36 mo)
$39/month (12 mo)
* Payment may be limited to off-peak fueling only depending on regional power partner
eVgo offers plans which meet the
needs of most single-family residents
5
The eVgo Freedom Station
Retail Opportunities
(Drug Store, Grocery Store,
etc.)
Customer Service Tower
Well-lit
Good Freeway
Access (0.5 mi)
Reserved parking spots
(1 per charger)
Level 2 Charger
DC Charger
6
Houston ecosystem status
Planned Total = 50
Indicates Freedom Station site currently operational
Indicates Freedom Station site currently under construction
Indicates Freedom Station currently in permitting
7
Zonal Freedom Network Map
San Francisco Bay Area
First Year: 20 Stations
CDWR Minimum: 55 Stations
8
Zonal Freedom Network Map
Los Angeles Basin (CDWR Minimums)
CDWR Minimum: 110 Stations
9
* Note the map shows fewer than 110 stations, as outlying areas of counties were cut in formatting
Ready for Electric Vehicle (REV) Programs
Simple, scalable, and visible
REV Programs
REV-Workplace
REV-Retail
REV-Multifamily
REV-Fleet
•
Business client funds only the electric make-ready of the facility (through
capital, services contract, or electric service), and does not own, install,
maintain, or support the chargers
•
Drivers (business customers, multi-family residents/visitors, or other
parkers in a commercial lot) see the available EV opportunity with the
benefit of a non-prime, reserved spot
•
Parking spaces available for all to use while adoption ramps-up, with justin-time deployment of charging infrastructure upon subscriber sign-up
•
Energy consumed by subscriber is rebated back to client’s electric bill
10
REV Community in Practice
Utilized EV Subscriber Spaces
Ready for EV Spaces
Market Opening
Effect of learning about eVgo
60%
50%
53%
40%
30%
20%
20%
10%
0%
Likely to purchase an EV
BEFORE learning about
eVgo
1
Likely to purchase an EV
AFTER learning about eVgo
Source: eVgo surveys
12