media kit - Modern Luxury

The Hamptons
Volume III, Issue 1
Memorial Day /June 2015
HOLLYWOOD “IT” GIRL,
SAN ANDREAS STAR
AND SOUTHAMPTONITE
ALEXANDRA
DADDARIO
INTERVIEW BY
CARLA GUGINO
PHOTOGRAPHS BY
CLAIBORNE SWANSON FRANK
“We are tied to the
ocean. And when we
go back to the sea,
whether it is to sail or
to watch it, we are
going back from
whence we came.”
–JOHN F. KENNEDY
THE MEMORIAL DAY ISSUE
WITH
BOB BALABAN, MURIEL BRANDOLINI, CANDACE BUSHNELL,
CHUCK CLOSE, JIMMY FALLON, BRAD GOOCH,
MARGARET HOOVER, TAMARA MELLON AND KIM RAVER
M O D E R N L U X U R Y. C O M
M O D E R N L U X U R Y. C O M
MARGARET HOOVER, TAMARA MELLON AND KIM RAVER
CHUCK CLOSE, JIMMY FALLON, BRAD GOOCH,
BOB BALABAN, MURIEL BRANDOLINI, CANDACE BUSHNELL,
WITH
Beach magazine combines luxury lifestyle with a smart, provocative, and literary point of view. Lush, oversized
and visually stunning, the magazine celebrates fashion, beauty, art, architecture, music, food & drink, new ideas
and trends. Each issue delivers insight into the most successful and interesting people in the world, from an insider’s
perspective. Every issue will also bring the best in humor, travel diaries, sports and automotive coverage, as well as
interior design and the most beautiful gardens on the East End. With hyper-local content appealing to an audience
–JOHN F. KENNEDY
whence we came.”
going back from
to watch it, we are
whether it is to sail or
go back to the sea,
ocean. And when we
“We are tied to the
with extraordinary purchasing power and influence, Beach is as adventure-seeking as its reader.
ALSO FROM THE PUBLISHERS OF BEACH:
M ANH AT TAN M AGAZINE | CH ARIT Y & S OCIAL D AT EBOOK
CLAIBORNE SWANSON FRANK
PHOTOGRAPHS BY
CARLA GUGINO
INTERVIEW BY
2 6 1 M A D I S O N A V E N U E , 3 R D F L O O R , N Y,
DADDARIO
1 0ALEXANDRA
016 212.582.4440
AND SOUTHAMPTONITE
SAN ANDREAS STAR
HOLLYWOOD “IT” GIRL,
Memorial Day /June 2015
Volume III, Issue 1
The Hamptons
CONTENT
BEACH, LED BY
EDITOR-IN-CHIEF,
CRISTINA
CUOMO,
DELIVERS
ENGAGING
CONTENT TO
THE AFFLUENT
LOCAL AND
VISITOR LIKE
NO OTHER
EDITOR-IN-CHIEF
CRISTINA CUOMO
We host and support luxury,
community and non-profit events
throughout the Hamptons
We are the magazine of choice
for the finest luxury advertisers and
influencers in our community
SOME OF BEACH’S CONTRIBUTORS
JOY BEHAR, PAMELA FIORI, GAEL GREEN, AERIN LAUDER, TAYLOR PLIMPTON, ALI
WENTWORTH, ROSS BLECKNER, CARLOS RUIZ, RUFUS WAINWRIGHT, DONNA
KARAN, HARRY HURT III, REED KRAKOFF, VALESCA HERMES, NATE BERKUS, TORY
BURCH, JOHN VARVATOS, KELLY RIPA, THOMAS MAIER, TOMMY HILFIGER, BETH
LANDMAN, CORNELIA GUEST, HOLLY PETERSON, JOE PINTAURO, ROBERT REEVES
THE BASICS
MALE/FEMALE...................................................................40%/60%
AVERAGE AGE..............................................................................48
74%
COMMUNITY
WHO IS
READING BEACH
MAGAZINE?
OF OUR READERS
FIND BEACH
MAGAZINE
RESOURCEFUL
WHEN LOOKING
FOR TIPS ON WHERE
TO DRINK OR DINE
COLLEGE GRAD......................................................................... 93%
POST-GRAD DEGREE.................................................................. 51%
OWN THEIR OWN HOME......................................................... 77%
MARRIED/PARTNERED................................................................63%
ENGAGEMENT
READERS PER COPY.....................................................................3.6
MEDIAN TIME SPENT WITH AN ISSUE.................................. 50 MIN.
HAVE READ 3 OUT OF 4 COPIES................................................ 63%
AFFLUENCE
AVG. HOUSEHOLD INCOME.............................................$519,960
AVG. NET WORTH.......................................................... $2,531,910
AVG. VALUE OF PRINCIPAL RESIDENCE........................... .$1,321,020
62%
OF OUR
READERS FIND
BEACH MAGAZINE
HELPFUL WHEN
SHOPPING FOR
LUXURY GOODS
TAKING ACTION
AS A RESULT OF READING BEACH MAGAZINE
(past 12 months)
TOOK ANY ACTION.................................................................. 90%
PURCHASED FROM/VISITED/CONTACTED ADVERTISER..............77%
VISITED AN ADVERTISER’S WEBSITE/SAVED ADVERTISEMENT/
LOOKED FOR MORE INFORMATION.......................................... 49%
ATTENDED AN ADVERTISED EVENT............................................ 41%
Source: 2015 Modern Luxury Reader Study conducted by Ipsos; Base: HHI $100K+.
OUR MODEL
CONNECTIVITY
HOW WE REACH
OUR READERS
Beach reaches the East End’s wealthiest
and most influential individuals. Our
distribution targets residents and visitors
on the South and North forks, from
Westhampton to Montauk to Orient Point, as
well as selected Manhattan locations. We
source our audience through a collection of
credit agencies like wealth engine and reach
our audience through an unmatched blend of
direct residential mail, controlled commercial
circulation, private estate delivery and event
distribution throughout the East End. Beach
is distributed monthly throughout the summer
and replenished weekly.
30,000
CIRCULATION
50%
CONTROLLED COMMERCIAL
Top-tier salons, select retailers, medical and professional offices, business
executives, community leaders and private jet terminals are among the premier
public locations displaying copies, adding significant reach to our audience.
30%
DIRECT RESIDENTIAL MAIL
These copies are direct-mailed to the most affluent
households throughout the East End.
10%
ESTATE DELIVERY
This one-of-a-kind community requires special delivery.
Beach will be dropped off at the most exclusive private estates.
5%
EVENT DISTRIBUTION
Our magazines will always be at the most important, most exclusive,
can’t-be-missed events throughout the season.
5%
We have a higher number of APP
DOWNLOADS and more interaction
with our apps than any other local luxury
lifestyle magazine. Our extensive EMAIL
database and a thriving social network of
active FACEBOOK fans and TWITTER and
INSTAGRAM followers further enhance our
digital engagement with readers.
EXCLUSIVE MANHATTAN DISTRIBUTION
Beach will be available at a hand-picked selection of the city’s top
destinations, and will also be directly mailed to important New York City
influencers who frequent the Hamptons.
★
DIGITAL DISTRIBUTION
Tablet devices and smartphones are reinventing how our
readers consume content. Accordingly, Beach is available in
both app and digital edition formats.
THE MARKET
LEISURE AND
TOURISM
GENERATES
MORE THAN $5
BILLION A YEAR IN
REVENUES
Source: Long Island Convention & Visitors
Bureau and Sports Commission
LONG
ISLAND WINE
COUNTRY
WAS NAMED
ONE OF
THE TOP
TEN WINE
REGIONS IN
THE WORLD,
BY WINE
ENTHUSIAST
MAGAZINE
IN JANUARY
2013
Source: Long Island Convention & Visitors Bureau
and Sports Commission
ESTI M ATE D M ED IA N H O USE O R C O ND O VA LUES IN 2015
SOUTHAMPTON
EAST HAMPTON
BRIDGEHAMPTON
$1,425,700
MAIN BEACH IN EAST HAMPTON RANKS AS
ONE OF THE TOP 10 BEST BEACHES IN THE U.S.
Source: Travel Channel
MEMORIAL DAY
SONGS & STORIES
Special Sections: Dining Out; Home Pros
AD CLOSE: MAY 2 | ON SALE: MAY 27
JULY 4TH
HEALTH & WELLNESS
Special Sections: S4: Studios, Salons, Spas &
Specialists; NY Real Estate Guide
AD CLOSE: JUN 1 | ON SALE: JUL 1
EDITORIAL CALENDAR
IN-THE-KNOW
ULTIMATE ACCESS
TO A LUXURY
LIFESTYLE
MID-JULY
DESIGN & ARCHITECTURE
Special Sections: Interior Design; Home Pros
AD CLOSE: JUN 15 | ON SALE: JUL 17
AUGUST
SURF & SPORT
Special Sections: Dining Out; S4
AD CLOSE: JUL 1 | ON SALE: JUL 29
MID-AUGUST
FOOD & AFFECTION
Special Section: Back To School
AD CLOSE: JUL 15 | ON SALE: AUG 12
LABOR DAY
FILM & FASHION
Special Section: NY Real Estate Guide
AD CLOSE: AUG 1 | ON SALE: AUG 26
EVENTS
SIGNATURE
AFFAIRS WITH
ACCESS TO THE
HAMPTONS’
ELITE SOCIAL
CIRCLES
MARKETING
A 360-DEGREE
PLATFORM FOR
BRANDING
IMPACT
FULL-SERVICE CUSTOM PUBLISHING
• Custom print and digital ad design services
• Custom print and digital advertorial layout design, photography and creation
• Print and digital high impact unit concept and creation
• Photography for special events
DIGITAL ADVERTISING
• Online advertising on modernluxury.com and through custom–designed microsites and videos
• Digital editions with interactive links and enhanced advertising options
• Email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list
• Mobile apps with customized in-app interactivity
• Social media campaigns reaching our dedicated Facebook fans and Twitter followers
EVENTS & PROMOTION
• Event creation—exclusively tailored events for highly targeted local influencers
• Signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• Event sponsorships that leverage our high-profile local and national partnerships. Beach magazine offers advertisers affiliations
with complementary organizations and generates additional brand exposure to a broader, more involved audience
“BEACH IS A GREAT READ, ECLECTIC,
ENGAGING AND REPRESENTING A SIDE
OF THE EAST END THAT IS SADLY SO
OVERHYPED BY OTHERS. IT IS GLAMOUR
WITHOUT THE GLITZ! KEEP UP THE GOOD
WORK AND CONGRATULATIONS!”
JUDY LICHT DELLA FEMINA
Beach magazine
has been a
pleasure.
They’re
responsive,
R E S U LT S
WHAT OUR
READERS AND
ADVERTISERS
ARE SAYING
ABOUT BEACH
Working with
creative and
“The team at Beach magazine creates a
meticulously planned program from the
partners and advertisers they combine,
to the elegantly designed and written
magazine, to the brilliant and facile
online version, to the effective and
consistent social media strategy they
employ. Beach magazine is a vital part
of The Hamptons International Film
Festival’s future growth and perfectly
aligned with our mission to enlighten
and engage the audiences we reach.”
ANNE CHAISSON
HAMPTONS INTERNATIONAL FILM
FESTIVAL
“Beach
magazine
provides Guild
Hall with
brand alliances
seeking
rare and
unique luxury
experiences
that will engage
and retain
their target
audiences.”
BARBARA JO
HOWARD
GUILD HALL
OF EAST
HAMPTON
the publication
exceeded our
expectations.
Congratulations
to the Editorial
and Marketing
teams!
LYNN BLUMENFELD
+ JILL FLEMING
NEW YORK MARKET
ADVERTISERS
A BALANCED MIX
OF NATIONAL
AND LOCAL
BRAND PARTNERS,
WHERE TOP
FASHION, LUXURY,
DINING AND
RETAIL ALL COME
TOGETHER
ABC Carpet & Home
AERIN
AG Jeans
Ann Taylor
Audi
Avion Tequila
B&B Italia
Bacardi (New York)
Baker House
Blaze Makoid
Bebe
Belvedere
Bernardaud
BlackBerry
Bloomingdale’s
BMW
Bobbi Brown
Bo Concept
Bogner
Bottega Veneta
Breguet
Brooks Brothers
Brown-Forman (New York)
Brown Harris Stevens
Brugal Rum
Brunello Cucinelli
Bulgari
c/o The Maidstone
Cadillac
Caesars Palace Las Vegas
California Closets
Canali
Casa de Campo
Chanel
Chase Private Client
Chloe
Chopard
CNN
Coach
Constellation Wines U.S.
Corcoran Group Real Estate
Cosentino North America
David Yurman
Davide Cenci
Davis & Warshow
Denihan Hospitality Group
Diageo
DIFFA Dining by Design
Dino Baldini
Dior
Disney Theatrical Group
Dolce & Gabbana
Donna Karan
Douglas Elliman
Eileen Fisher
Elie Tahari
Eredi Pisano
Erno Laszlo
Estee Lauder
Equinox
Fendi
Fendi Casa
Ferragamo
Ford Motor Company
Frames NYC
GE Monogram
Giorgio Armani
Golf and Body NYC
Gracious Home, Inc.
Graff
Grey Goose
Gucci Fashion
Guerlain Spa New York
Halstead Property
Hampton Jitney
Harry Winston
Hartmann Luggage
Hermès
Herradura
HSBC Bank USA
Hyatt Hotels
Intermix
Jacadi
James Perse
Jenn-Air
Jennifer Tattanelli Creations
Jimmy Choo
Joie
Joseph Abboud
Judith & Charles
Juicy Couture
Karen Millen
Kate Spade New York
KitchenAid
Kristalbelli
Krups
L.K. Bennett
L. Raphael
La Perla
La Roc
La Villette
Le Cirque
Lexus
Links of London
Lladro
Loews Hotel Group
Louis Vuitton
Macy’s
Maison 24
Mandarain Oriental
Marimekko
Marriott Hotels
Mastercard
Mercedes-Benz
Michael Kors
MINI of Manhattan
Miu Miu
Montauk Yacht Club
Movado Group
Mr Porter
Mr. Chow
Natura Bissé
Naturopathica
Nespresso
Nestle Waters North America
Net-A-Porter
New York Palace Hotel
Nitzan Design
NYLO New York
Ofrenda
Old Gringo Boots (SD)
Omega
Panerai
Paramount Hotel NYC
Park Hyatt New York
Penfolds Wines
Peroni Beer
Peter Cook Architect
Ploom
Porsche
Prada
Premium Outlets
Priority One Aviation
Procter & Gamble
Purity Vodka
Ralph Lauren
Ralph Pucci
Rebecca Taylor
Royal Salute Whisky
Saks Fifth Avenue
Sanctuary Hotel
Saunders & Associates
SCK Salon
Scope Art
Sephora
Serino Coyne
Seven for All Mankind
Smeg
Sofa.com
Sony Electronics
Sothebys
Soul Cycle
South Street Seaport
STK
Sulwhasoo
Sunglass Hut
Tag Heuer Watches
Teavana
The Apollo Theater
The Body Shop
The Frye Company
The Jefferson
The Lambs Club
The Rug Company
Tiffany & Co.
Tom Ford
Tommy Hilfiger
Tory Burch
Tourneau
Trina Turk
Trump International Hotel
UBS
Van Cleef & Arpels
Verizon Wireless
Vineyard Vines
W Hotels
Wempe
Zegna
Zutto
THE
MODERN LUXURY
NETWORK
NATIONAL
REACH,
COMMUNITY
EXPERTISE
At Modern Luxury, we know that community more than ever defines who we are. And city by city, we make living
well an art form. We are the world’s largest local luxury media company, delivering the most affluent audiences in
the most prominent cities in the U.S. We bring luxury closer to home, because we live there too.