2014 sponsorship outline

Transcription

2014 SPONSORSHIP
OUTLINE
2
2014 SPONSORSHIP OUTLINE blackexposouth.com
ABOUT US
Empowering the African-American Community for Over 20 years.
Thomas Media Group, LLC,
publishers of the Black Pages
USA directories, has successfully
promoted minority business
expositions for the past sixteen
years. Known as the “Black Expo”,
the one-day event has been held
in Columbia, S.C. (seventeen
years), Charleston, S.C. (fifteen
years), Jacksonville, FL (thirteen
years), and Upstate (four years),
SC (Anderson, Greenville and
Spartanburg) for (three years)
attracting over 500 exhibitors
and 50,000 visitors. This concept
was taken from Black Expo
USA which was a national event
that traveled the country and
no longer exists. “Black Expos”
are successfully held in cities
such as Chicago, New York, and
Indianapolis. Black Expo is the
largest event of its kind directly
targeting the African-American
community.
OUR PURPOSE
The purpose of the Black Expo is to promote economic development
through increased exposure for minority-owned businesses. AfricanAmerican owned businesses have the opportunity to showcase
their products and services to the public and procurement officers
from major corporations and government entities. It is also an
opportunity for major corporations and government entities to
develop viable working relationships with minority-owned businesses
while marketing their products and services to a growing consumer
market. The Expo is also a forum to educate, enlighten and inspire the
entire community and the African-American community in particular.
Aside from economic development, exposure to cultural resources is
a part of the focus for this event.
INCLUDED IN THE EXPO
This event is family-oriented and exposes the community to business
opportunities and cultural resources. Business owners have the opportunity
to secure exhibitor booths to showcase their products and services. Black
Expos are enhanced by including the following:
Business to Business
National Recording Artists
Food VendorsSeminars & Workshops
Health & WellnessVendors
Live Entertainment
Youth Activities
National Guest Speakers
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OUR TEAM
CONTACT INFO
Darrin Thomas
President
Thelma Davidson
Market Manager
Jacksonville, Fla.
Anna Presley
Comptroller
Savannah Ray
Market Manager
Greenville, SC
Jeannie Jackson
Vice President, Marketing
Lavon Sumter
Market Manager
Charleston, SC
Natasha Jenkins
Expo Coordinator
Brenda Frinks
Business Development Manager
Jacksonville, Fla
Charleston Black Expo
2154 North Center Street
Suite 410
North Charleston, SC 29418
(843) 553-1991
Columbia Black Expo
1806 Washington Street
Columbia, SC 29201
(803) 254 6404
800-419-2417
Florida Black Expo
101 Century 21 Drive
Suite 120
Jacksonville, FL 32216
(904) 727-7451
Upstate Black Expo
24 Vardy Street
Suite 101-G
Greenville, SC 29601
(864) 271-0441
blackexposouth.com
twitter.com/blackexposouhth
blackpagessouth.com
facebook.com/blackexposouth
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PREVIOUS GUESTS
Guest Speakers
Michael Baisden
Dr. Michael Eric Dyson
Bishop T.D. Jakes
Roland Martin
Susan Taylor
Dr. Cornel West
TAMAR
Gabrielle Union
Celebrity Guests
Idris Elba
LL Cool J
Boris Kodjoe
Nia Long
Entertainment Artists
Frankie Beverly
George Benson
Earth, Wind, & Fire
Fantasia
The Isley Brothers
Charlie Wilson
Gospel Artists
Yolanda Adams
Shirley Caesar
Dr. Bobby Jones
David & Tamela Mann
Mary Mary
Smokie Norful
Youth Celebrity Guests
Diggy Simmons
OMG Girlz
This list does not include all guests
Roshon Fegan
Kyle Massey
Keke Palmer
Doc Shaw
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ATTENDEE DEMOGRAPHICS
GENDER
RACE/ETHNICITY
70%
Female
Male
70%
African-American
30%
Caucasian
10%
Hispanic
8%
Other
2%
35 - 54 YRS Old
46%
AGE
EDUCATION LEVEL
College - Attended or Graduated
54%
Post Graduate
21%
High School
22%
55 - 64 YRS Old
13%
Grade School
3%
65 and Older
4%
18 - 34 YRS Old
37%
INCOME
EARN $35,000 OR MORE
58%
20%
10%
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SPONSORSHIP OPPORTUNITIES
Title sponsor
$100,000
KICK OFF RECEPTION
Official Sponsor of the Kick-Off Reception
GOLF TOURNAMENT
Golf team privileges in Charity Golf Tournament
TASTE OF…
10 tickets
EXPO
• Event promoted as “Your
Company” presents Black Expo
2014
• Exclusivity in your industry
• Black Expo website banner Ad
for one year
• Opportunity to conduct seminar
• Logo featured on tickets and
exhibitor badges
• Logo featured on banner,
posters, t-shirt, direct mail,
video mail
• Media Promotion: (radio,
television, billboards,
newspapers, website, internet
and social media)
• Celebrity guests to appear at
exhibitor booth
• Sponsorship of the celebrity
guests
• All access privileges
• Event bag marketing
• Photo opportunities with
celebrity guest
• 8 live announcements at Expo
• (4) 10x10 Exhibitor Booths
• 100 Expo tickets
• 10 VIP Badges
• 10 Expo t-shirts
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SPONSORSHIP OPPORTUNITIES
PLATINUM
SPONSOR
GOLD
SPONSOR
SILVER
SPONSOR
BRONZE
SPONSOR
KICK OFF RECEPTION
KICK OFF RECEPTION
KICK OFF RECEPTION
KICK OFF RECEPTION
TASTE OF…
TASTE OF…
TASTE OF…
TASTE OF…
$50,000 $20,000 $15,000 $7,500
• Recognition at Kick Off
Reception
• 8 Tickets
EXPO
• Black Expo Website
Banner Ad for 6 months
• Opportunity to conduct
seminar
• Logo featured on
banner at Expo
• Logo featured on all
printed materials
(posters, billboards,
t-shirts)
• Media Promotion:
(radio, television,
billboards, newspapers,
website, internet and
social media)
• Photo opportunities
with celebrity guests
• 5 live announcements
at Expo
• (3) 10x10 Exhibitor
Booths
• 40 Expo Tickets
• 6 VIP Badges
• 6 Expo t-shirts
Reception
• 6 Tickets
EXPO
• Opportunity to conduct
seminar
banner at Expo
• Logo featured on all
printed materials
(posters, billboards,
t-shirts)
(radio, television,
social media)
at Expo
Booths
• 30 Expo Tickets
• 4 VIP Badges
• 4 Expo t-shirts
• Recognition at Kick-Off
Reception
• 4 Tickets
EXPO
banner at Expo
• Logo on printed
material (posters,
t-shirts)
(radio, television,
social media)
at Expo
Booths
• 20 Expo Tickets
• 3 VIP Badges
• 3 Expo t-shirts
Reception
• 2 Tickets
EXPO
banner at Expo
• Logo on printed
material (posters,
t-shirts)
(radio, television,
social media)
at Expo
Booth
• 10 Expo Tickets
• 2 VIP Badges
• 2 Expo t-shirts
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MAR 13-15
May 15 - 17
15th Annual Black Expo
Charleston, SC
Columbia, SC
Anticipated Attendance: 22,500
Expo Target Area: 6 Counties- Charleston, Dorchester, Berkley,
Clarendon, Georgetown, Beaufort
African-American Population: 236,906 (Total all counties targeted,
Source: U.S. Census Bureau)
Average African-American Income Level: $20,890
African-American Buying Power: $4.2 billion (Total all counties
targeted)
Expo Target Area: 8 Counties- Richland, Lexington, Newberry,
Fairfield, Kershaw, Sumter, Orangeburg, Calhoun
targeted)
Media Promotion
TV: WCSC TV5, KNOLOGY Cable, COMCAST Cable Network, WCBD
TV2
Radio: STAR 99.7 FM, Z-93 FM, Magic 107.3, Gospel 106.3 FM
Outdoor: Adams Billboards
Internet: BlackExpoSouth.com, Black Pages USA Website
Print: Post and Courier (major daily newspaper), Black Pages USA,
The Charleston Chronicle
Media Promotion
TV: WLTX TV-19 CBS, WIS TV-10 NBC, Time Warner Cable, WACH
TV 57 FOX, WZRB CW TV 47
Radio: KISS 103.1FM, HOT 103.9FM, WFMV 95.3FM, WLJI 98.3FM,
WWDM 101.3FM
Outdoor: Lamar Advertising
Print: State Newspaper (major daily paper), Black Pages USA, Black
News, Time Warner Audience Network
JUL 31- AUG 2
OCT 23 - 25
Upstate, SC
Jacksonville, FL
Expo Target Area: 6 Counties- Greenville, Spartanburg, Anderson,
Greenwood, Laurens Counties and Asheville, N.C.
African-American Population: 189, 024 (Total all counties targeted,
targeted)
Expo Target Area: 6 Counties- Duval, St. Johns, Clay, Nassau,
Georgia-Camden, Glynn
targeted)
Media Promotion
TV: WYFF TV-4, WSPA TV 7, Charter cable
Radio: WJMZ 107.3, MY 102.5, HOT 98.1
Outdoor: Fairway
Print: The Greenville News, Spartanburg Herald, Black Pages USA,
Community Informer
Media Promotion
TV: WJXT TV4, Comcast Cable Network, WBTV-17, WJXX TV-25,
WTLV TV-12, Bounce Network
Radio: WSOL 101.5 FM, WJBT 93.3 FM, Gospel 1400 WZAZ, Pure
Gospel 103.7, 103 Jamz, Power 106.1, HOT 106.5
Outdoor: Clear Channel
Internet: BlackExpoSouth.com, Black Pages USA Website,
Blacksonville.com, Nocturnal Escape
Print: Florida Times Union (major daily newspaper), Black Pages
USA, Jacksonville Free Press, Florida Star, Onyx Magazine
* Overall statistics 2013
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SPONSOR TESTIMONIALS
The Upstate Black Expo provided an excellent venue for Spartanburg Regional to showcase our
services to both the business community and general public! The Health Pavilion allowed many of
the Expo Attendees one on one time with medical professionals who could address the various
health concerns that effect the African American community.
The entire week of events presented several excellent opportunities for Spartanburg Regional to
expand our contacts by networking with various local, state and national community leaders. There
was something for everyone at the Upstate Black Expo and we look forward to continuing this
most beneficial relationship.
DeLisa Dawkins
Gibbs Cancer Center - Community Outreach Coordinator
Spartanburg Regional Hospital System
“The Columbia Black Expo was the most enjoyable and rewarding event I have ever had the
opportunity to work. The professionalism of the Black Expo staff and the opportunities they
provided for me to reach my recruiting market were unparalleled. The Black Expo will always be an
integral part of my marketing and advertising plan and it is my hope to grow the SC Army National
Guard’s involvement with future events.”
SFC Don Sornson
SC Army National Guard
Director, Marketing & Advertising
“SCANA has been proud to sponsor the Black Expo in South Carolina since day one. Their concept
was timely. Their staff – exceptional. And the orchestration of the event is always outstanding.
They have found a unique way to showcase the diversity and value of business that our African
American Community has to offer, and at the same time, we were able to gain awareness of our
products and services to a growing audience of over 20,000 attendees.”
Cathy Love
Vice President, Marketing Communications
SCANA Corporation
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CHARITIES SPONSORED
BLACK EXPO HAS PROUDLY SUPPORTED THE FOLLOWING CHARITIES
CHARLESTON
COLUMBIA
100 Black Men of Charleston Mentoring
Program
Avery Research Center
Cannon Street YMCA
Father to Father Project
First Tee
For Us, By Us Breast Cancer Network
Jenkins Orphanage
Lowcountry Food Bank
Mary Ford Elementary
Memminger Elementary
Operation Cool Breeze
Ovie Mughelli Football Camp
Rescue Mission
Teacher’s Supply Closet
Trident Boy’s and Girl’s Clubs
United Methodist Relief Center
YWCA
Bethel Foundation
Big Brother Big Sister
Black Pages USA Scholarship Fund
Boy Scouts of America
Columbia Jr. Academy for Golf
Harvest Hope Food Bank
James R. Clark Sickle Cell Foundation
Judge Matthew J. Perry Scholarship Fund
KOBAN Columbia
SC HIV AIDS
JACKSONVILLE
Clara White Mission
Habijax
Mad Dads, Inc.
NAACP Act- So program
PanHellenic Scholarship Fund
Ronald McDonald House
Seamark Ranch
Second Harvest Food Bank
Shannon McCants Memorial Scholarship Fund
Youth Crisis Center
UPSTATE
Boys and Girls Club
Harvest Hope Food Bank
LD Barksdale Sickle Cell Foundation
Phillis Wheatley Center
Urban League Project Ready
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2014 sponsorship outline

Transcription

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