SHOW DAILY - Vision Expo West

Transcription

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SHOW DAILY
PUBLISHED BY
IN COOPERATION WITH INTERNATIONAL VISION EXPO
SEPTEMBER 17, 2015
Exclusive Opportunities Abound at Vision Expo West
LAS VEGAS—As the Show gets underway today attendees will find exclusive opportunities offered at Expo
West, including more than 85 parties and co-located
events as well as a host of buying opportunities. “We
have such a vibrant mix of professional backgrounds,”
said Deborah Castor, VP, Shows and Meetings for The
Vision Council. “The variety of events hosted here each
Inside Today’s Daily
year speaks to the diversity of the profession as well
as to the industry’s recognition that you can do and
see it all here, but on your own terms.”
The more than 90 events include: 18 new, 24
in conjunction with affiliate partners, 21 featuring
by exhibitors, six press conferences, four celebrity
appearances and 26 events and meetings hosted by
Vision Expo or The Vision Council.
specialty education, 12 parties hosted or sponsored
‘Sight: The Story of Vision’
Documentary Weaves a Tale
of Humanity, Science and Tech
LAS VEGAS and CHICO, Calif.—Thousands of
hours of filming around
the globe, hundreds of
interviews and stories
and perspectives of people connected to “vision”
in various sectors—from
science, technology, Kris Koenig.
product development
retailing and medicine—are being pulled into a oneof-a-kind project that will potentially be seen by milContinued on page 40
Continued on page 69
Show News... 6
Optical Labs Report... 29
Conference... 42
Expo Is Home to Trends Influencing ECPs
rom product launches and
new eyewear line debuts to
visionary education and
hours of parties and networking
events, Vision Expo West 2015 is
home to the ideas and trends that are
influencing the eyecare profession.
Each year, there is a convergence of
visionaries and leaders from around the globe to share,
learn, network and celebrate the best of the best in the
industry and this year is no different.
Here in Las Vegas, you have exclusive access to
over 320 hours of continuing education and 520
exhibiting companies, including 40 new fashion
exhibitors, for an unforgettable experience that puts
F
the spotlight on the contributions
and passion of the entire International Vision Expo community.
Whether this is your first Vision
Expo West, or your 10th, there is more
than enough happening here to fill
your days. This year’s event delivers a
packed social schedule with something for everyone from intimate peer-to-peer networking events for high-end buyers, alumni groups and
affiliate partners to full-scale party showdowns. The
largest eyecare event in the Americas is the only event
where the experience can be fully tailored and customized to both experienced and novice professionals.
Continued on page 8
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As part of our partnership with
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Friday – Seiko 18053
Saturday – Hoya LP6087
All Days – Essilor LP11065
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3
SHOW NEWS
IRIS The Visual Group Returns to Acquisition Mode
VANCOUVER, B.C.—IRIS The Visual Group,
one of the largest eyecare companies in North
America, has appointed Scott Corbet to the role of
director of business development/acquisitions,
Western Canada. The new position, the company
said, reflects the IRIS board of director’s decision
to move into acquisition mode after a one year
restructuring period following the untimely passing in July, 2014, of IRIS founder and president,
Dr. Francis Jean.
Dr. Michael Chaiken, OD, IRIS’ vice president
of business development and regulatory affairs for
IRIS, said, “For the last year, our executive leadership team has re-evaluated all aspects of our business as most successful businesses do. We made
some corrections to our model, closed some unprofitable locations and are now poised for the next
chapter of our growth. The timing is right to begin
our aggressive strategy of acquiring new locations
and reflects the need in the
eyecare industry for our
unique business model. We
are very pleased that Scott
joined IRIS to lead this
exciting next phase in our
Scott Corbet.
development in Western
Canada. With Scott’s extensive experience and wonderful reputation throughout the eyecare industry, he will communicate the
incredible opportunities that IRIS has to offer.”
Corbet has been in the optical industry for over
25 years. A former IRIS store manager, optician and
contact lens fitter, he has returned to IRIS after a
successful 15-year career as director of sales, Western Canada, for Nikon Optical. “When I left IRIS
in 2000 to take the opportunity at Nikon, Dr. Jean
predicted that I would be back. I’m thrilled to
return to this exceptional company,” Corbet said. ■
Silhouette Launches Adidas Performance RX in Partnership
With Digital Eye Lab’s New EZCONNECT Program
Show Daily Asks…Which Courses
Are You Interested in at Expo?
Shelly Wander
Office Manager
Clear Lake Optometry
Clear Lake, Iowa
“We have a range of staff here, but we’re mostly looking into courses that pertain to ways we can increase
revenue and minimize unnecessary remakes as well
as how to improve on customer service.”
Tiffany Griffin, OD
Parkland Health
and Hospital System
Irving, Texas
“During Expo, I’m looking into classes regarding
ocular diseases and oral medications, more toward
therapeutic classes. The patient population that I
deal with are mostly comprised of those with diabetes and glaucoma.”
Chris Silva
LAS VEGAS and HAWTHORNE, N.Y.—Silhouette International, manufacturer of adidas Eyewear,
has partnered with Digital Eye Lab (DEL), a division of ABB Optical Group with DEL’s launch of
EZCONNECT, what the companies describe as a
new revolutionary service for ordering a complete pair of eyewear. For
the introduction, DEL will support
Silhouette and adidas Eyewear in
the launch of their new Adidas Performance RX program. The new
EZCONNECT service is an online portal that allows
ECPs to order eyewear and lenses at once, eliminating the need to send frames to the lab.
The companies are announcing the partnership
and program at Vision Expo West today.
In its statement, Silhouette said, “ECPs will now be
fully equipped to provide patients with a wide range of
superior performance frames and the best lenses available. All program pricing will be listed as a complete
package price structured for ease of use and increased
profitability, while guaranteeing that patients have easy
access to quality sports performance sun protection
and exceptional customer service,
including a worry-free, two-year
frame and lens guarantee. With a
turnaround time of just five days for a
complete Rx frame solution and free
shipping, this program is designed to
be highly attractive to ECPs.”
“By offering easy ordering and customer marginenhancing package pricing, adidas performance Rx
will lead the way in delivering profitable simplicity
here in the United States,” added Jan Cory, U.S.
president of Silhouette Optical, Ltd. “We look forContinued on page 69
Optician
Northwest Eyecare Professionals
Columbus, Ohio
“I’m a contact lens optician, so most of the courses
that I’m interested in during Expo are in that area. I’m
going to be attending some classes that are about contact lens technology.”
Janet Doan, OD
James K. Miyasaka, OD Inc.
Fullerton, Calif.
“I work with an ophthalmology group, so I’m going for
anything disease related since that is what I see a lot of. In
the past, I’ve attended Expo as a student, but this is my
first time as a doctor so I really need to pay attention to my
classes and stay on top of things.” ■
@VisionMonday
Facebook.com/VisionMonday
WWW.VISIONMONDAY.COM
VISION EXPO DAILY | SEPTEMBER 17, 2015
4
SHOW NEWS
T O D AY
EX P O
Gifts, giveaways, and celebrities that sizzle are all part of the Expo excitement
Keynote Series Looks at State of the
Eyecare Industry
This year’s Keynote Series taps into the expertise
of visionaries, both inside and outside of the optical
industry, to discover concepts that can help you
uncover the differentiators for you and your business in a sea of changes occurring before
our eyes. The State of
the Eyecare Industry
Address, today on
Level 1, Room 503 at 1:30 pm will take a close look
at these changes and what you need to know to survive and thrive through them. Moderator: Kirk
Smick, OD, FAAO. Panelists: Howard Purcell,
OD, FAAO, SVP Customer Development, Essilor
of America; Holly Rush, president, Luxottica
Wholesale North America; and Rob Meyering, VP
Medical Relations & Operations, Bausch + Lomb.
Media Partner: Vision Monday.
Kick It With Soccer Star Mia Hamm
From 7:00 to 9:00 pm, come celebrate the launch of the new
Vision Ease at the Wynn, Las
Vegas Country Club, where soccer legend Mia Hamm will be
signing autographs and taking
photos with fans. Stop by Vision
East Booth #LP11095 today to pick up a wristband
for admittance. Upon arrival, receive a complimentary mobile charger.
On Board With Pro Skater Tony Hawk
Celebrate the launch of the new Tony Hawk Eyewear Collection with legendary skateboarder Tony
Hawk himself. Tony will offer an in-depth behind
the scenes view of the collection. Get an exclusive opportunity to ask Tony questions
about the collection. He will
also be available to meet with
fans and pose for pictures. Join
the party at the Eyewear
Designs Ltd. Booth #18015 from 12:00 to 2 pm today.
Learn From GPN Experts
Stop by the Gateway Professional Network (GPN)
Booth #4053 for courses by GPN experts Jay
Binkowitz and Rebecca Johnson. While at the booth,
receive a free gift and enter a drawing for an iPad.
To d a y ’s c o u r s e s
include Profiting with
Vision Care Plans
from 8:30 to 9:30 am, The Mathematics of Frame
Board Management and Collection Driven Merchandising from 9:45 to 10:45 am by Jay Binkowitz and
How to Become a Savvy Sunwear Frame Buyer from
11 am to 12 pm by Rebecca Johnson.
Tap Into Power Hour
Gary Gerber, OD, hosts
the Power Hour radio talk
show at 2:15 pm live from
Vision Expo West. Stop by
Essilor’s Booth #LP11065
or tune in as Skateboard legend, Tony Hawk discusses his foundation and latest eyewear launch, followed
by Tom Loughran, from Reed Exhibitions, who
highlights the must-see and must-do activities of
Vision Expo. To conclude the show, Anne Marie
Luthro presents a fascinating discussion about optical
shopper psychology and environmental factors that
affect purchasing decisions.
Rock Out at Vision Expo Opening Night
Celebrate three days of socializing, networking
and learning at the Vision Expo Opening Night
Party with music by the Bad Habits “Eye Docs
of Rock” tonight at the Hard Rock Café from 9
pm to midnight. Take advantage of the open bar
from 9 to 10 pm with
light hor d’oeuvres
served throughout the
night. The first 100
attendees to walk
through the door
receive a free event
T-shirt. Attendees can
also register to win an official Hard Rock Café
Fender Guitar. Pick up a wristband from an
event sponsors’ booth or bring your Vision Expo
show badge to attend. Sponsors include Costa,
MacuHealth, REM Eyewear, Marco, Essilor,
Ocuco and Vision Source.
Connect at Local Eye Site’s Job Link
Go beyond networking at Local Eye Site’s (LES)
“Job Link at Vision Expo West” event. Designed
to connect employers with eyecare professionals,
the event will be hosted at Booth #25130. Take
advantage of a new on-site job fair during Exhibit Hall hours
and meet with
job coaches in
the LES booth.
Event sessions
are as follows: Today from 10 to 11 am for optometrists and 1:15 to 2:15 pm for opticians, Friday
from 10 to 11 am for opticians and 1:15 to 2:15
pm for optometrists and Saturday 10 to 11 am
and 1:15 to 2:15 pm for optometrists. ■
@VisionMonday
PEACE OF MIND
IN A DIGITAL
WORLD
6
SHOW NEWS
Vision Expo West Looks to the
Future of the Eyecare Industry
Dear Vision Expo & Conference Attendees,
Welcome back to Las Vegas! Another year has flown by and we’ve gathered again at
Vision Expo West to see, learn and experience all the latest innovation the eyecare
profession has to offer.
If you came looking to buy, you’re in the right place. International Vision Expo
West is the premier shopping destination in the Americas for buyers and it’s easy to
see why.
The Exhibit Floor is a
prime opportunity for buyers to benefit from exclusive deals. This year, 520
exhibitors are offering
unique show specials from
discounts and free shipping
for orders taken at the show,
to cash and product giveaways. Not only that, but at Vision Expo you can also take advantage of special
offers and discounts to enjoy Las Vegas nightlife and entertainment during your stay
here. Search for all these specials on our website at www.visionexpowest.com or
download the Vision Mobile app for instant access.
There are also a number of buyer appreciation events scheduled, including the
annual The Suites’ Buyer Bellini Toast on the 35th and 36th floors at the Venetian
Hotel today and tomorrow from 3:00 to 5:00 p.m. and The Galleria appreciation
event this evening from 4:00 to 6:00 pm throughout The Galleria.
Over the next three days, the halls will be bustling with product launches, fashion-forward eyewear showcases, visionary education courses and new ideas all centered on the future of the eyecare industry. With all that is packed into a few days,
Vision Expo West 2015 promises to be full of energy and excitement.
Building on that energy and
excitement, we invite you to join our Sincerely,
new Visionaries Community, a platMike Daley
form to connect with your peers,
CEO
industry leaders and visionaries.
The Vision Council
Members of this closed, social community can share articles, find product information and ask questions to
Nancy Walsh
foster valuable, relevant connections
President
with like-minded professionals. Go to
Reed Exhibitions
VisionariesCommunity.com. ■
@VisionMonday
Vision Expo Exclusive:
Just for YOU
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10am-12pm &
1pm-5pm
September 1
10am-12pm & 8th:
1pm-5pm
EXCLUSIVELY BY
8
SHOW NEWS
Industry Converges to Share, Learn and Network at Vision Expo West
Continued from page 1
The biggest party in Las Vegas—The Party at
Vision Expo West, is set for Friday, September 18
at the Paris Hotel where over 7,000 Vision Expo
attendees will gather to tour multiple bar destinations
and be entertained with live performances as only
Las Vegas can deliver. All in all, more than 85 parties
and co-located events will take place here over the
next three days with ample opportunity to connect
with old and new friends alike.
On the education front, Vision Expo West continues to evolve with the profession offering new tracks
and courses focused on arming today’s professionals
with the knowledge and tools to improve the patient
and customer experience, manage and grow your
business, and practice full-scope eyecare.
Of the many educational highlights this year,
Vision Expo West’s new Dispensing Essentials
track offers 11 hours covering the core competencies
in four key areas for today’s hybrid Optician—Clinical, Technical, Fashion and Sales. Additionally, this
year’s Keynote Series taps into the expertise of
visionaries inside and outside of the optical industry
to discover concepts that can help you uncover the
differentiators for you and your
business in a sea of changes
occurring before our eyes. The
State of the Eyecare Industry Address today at 1:30 pm
will take a close look at these
changes and what you need to
know to survive and thrive
through them.
Excited by what you learn in
the classroom? Put those lessons into practice by seeing,
demoing and shopping the latest in eyecare innovation, technology and fashion all on the exhibit hall floor. Hundreds of new products, new fashion lines and show
specials are available for this year’s attendees—search
the show via My Show Planner and the official
mobile app for more information, including the new
ability to search by specific fashion category.
Whether you’re a student or young professional
just getting started, or an industry veteran looking for
new opportunities, Vision Expo West attendees can
take advantage of a new onsite job program during
exhibit hall hours. Job Link,
powered by Local Eye Site, is a
career program promoting job
search coaching resources. Participants can meet with job
coaches in Booth #25130 to learn
about job search methods, interviewing techniques, resume
building and more. Speed meeting sessions, like speed dating,
will be available for optometrists
and optician positions.
The Vision Expo community
continues to grow and with so
much activity packed into a few days, the conversations are spilling out into social media and continuing
365 days a year. To foster this online dialogue, the
new Visionaries Community has launched as a
closed, social community for eyecare professionals,
industry leaders and visionaries to engage in valuable
relevant conversation, share ideas and inspire others
on a daily basis. If you haven’t yet created an account,
be sure to do so before you leave Las Vegas to keep
the conversations you begin here going. ■
Rock Out at Vision Expo Opening Night
LAS VEGAS—Once again, the Vision Expo
West community is invited to kick off three
days of socializing, networking, learning and
celebration at the Vision Expo Opening
Night Party, featuring the music of the Bad
Habits “Eye Docs of Rock” tonight at the
Hard Rock Café from 9:00 pm to 12:00 am.
This popular party is an attendee favorite at
Vision Expo West. Be sure to arrive early when
the doors first open to take full advantage of an
open bar from 9 to 10 pm courtesy of event
sponsors, with light hors d’oeuvres served
throughout the night. Be among the first 100
attendees to walk through the doors, and
receive a free event T-shirt. Attendees can also
register to win an official Hard Rock Café
Fender Guitar at the event.
Don’t forget, you must obtain a wristband
from a sponsors’ booth to attend. If you do not
pick up a wristband on-site, your Vision Expo
show badge is required for entry. Sponsors of
the Opening Night Party include:
•
•
•
•
•
•
Costa
MacuHealh
REM Eyewear
Marco
Ocuoco
Vision Source (Please note, you cannot
receive wristbands from Vision Source
because they do not have a booth.)
The Vision Expo Opening Night Party is also supported by Think About Your Eyes. ■
@VisionMonday
MaximEyes Cloud EHR
Anywhere. Anytime. Any Device.
Booth MS6059
“Moving to MaximEyes Cloud cut $1,500 a month in IT expenses at just one of my three offices.
I can access my schedule and patient data anywhere on my tablet, laptop and phone.”
Dr. Mark Rosanova, Advanced Eyecare Associates
• One monthly fee and no long-term contract
• Unlimited doctors and locations
• ICD-10 compliant with quick code selection tool
• User-defined rules engine suggests ICD & CPT codes based on your findings
Meet Dr. Jay Henry and Dr. Philip Gross
Meaningful Use and EHR Experts
Fri, Sept 18 – 10:00 am to Noon & 1:00 to 3:00 pm | Booth MS6059
Sign a purchase agreement at VEW and get $200 in cash!
[email protected] | www.first-insight.com | 800.920.1940
2 0 1 5 D E B U T E Y E W E A R C O L L E C T I O N B Y A LTA I R
A LTA I R B O O T H # 1 4 0 8 7 | A LTA I R E Y E W E A R . C O M
12
SHOW NEWS
Today’s Schedule of Events
Thursday, September 17
The Vision Council Lab Division Breakfast
Education Open
Hotel Shuttles – Inbound
Media & Press Center and Press Conferences Open
The Vision Council Lab Division Meeting and Luncheon
Job Link
The Social Media Zone
Club Vision Member Lounge
OPTImum Member Lounge
The Vision Council Member Lounge
Voting Begins for the Vision Choice Awards
Job Link Optometrist Speed Meeting Session
Emerging Utility of Ultra-Widefield Imaging in Clinical Practice
Speaker: Rishi P. Singh
11:15 am - 11:45 am Job Link Session: Hiring
11:30 am - 12:30 pm Power Lunch: Marketing Your Practice from the Inside Out
Speakers: Carl Spear, OD and Dr. Katie Gilbert Spear, OD
12:00 pm - 1:30 pm The OWA Connection Series Presents: “Getting Four Generations
Working Together”
12:00 pm - 2:00 pm Celebrity Appearance – Tony Hawk
1:00 pm - 2:00 pm Power Lunch: The Benefits and Dangers of Blue Light
1:00 pm - 2:00 pm Celebrity Appearance – Rick Hopper (as seen on Shark Tank)
Job Link Optician Speed Meeting Session
1:15 pm - 2:15 pm
1:30 pm - 2:30 pm State of the Eye Care Industry Address
1:30 pm - 5:00 pm Think About Your Eyes Meeting
2:30 pm - 3:30 pm The Office of the Future | Speakers: Benjamin Hakoun CEO of Sylvain
Jaboeuf, North American Director
2:30 pm - 3:30 pm The Power Hour with host, Dr. Gary Gerber
3:00 pm - 5:00 pm The Suites’ Buyer Bellini Toast
3:30 pm - 6:30 pm Hotel Shuttles – Outbound
4:00 pm - 5:00 pm Is OCT Right for Me? | Speaker: Dr. Robert Prouty
4:00 pm - 6:00 pm The Galleria Appreciation Event
6:00 pm - 8:00 pm Think About Your Eyes Partner Meet-Up
6:00 pm - 9:00 pm Alcon Air Optix Colors Education Salon
9:00 pm - 10:00 pm New Exhibitor Mixer
9:00 pm - 12:00 am Bad Habits “Eye Docs of Rock” Party – Vision Expo Opening Night Party
7:00 am - 8:00 am
7:00 am - 6:00 pm
7:30 am - 10:30 am
7:30 am - 6:00 pm
8:00 am - 1:30 pm
9:30 am - 6:00 pm
9:30 am - 6:00 pm
9:30 am - 6:00 pm
9:30 am - 6:00 pm
9:30 am - 6:00 pm
9:30 am
10:00 am - 11:00 am
10:00 am - 11:00 am
Level
Level
Level
Level
Level
Level
Level
Level
Level
Level
Level
Level
Level
1
1
1
1
1
2
2
2
2
2
2
2
2
Room 102 (Sands)
Rooms 401 and 403 (Sands)
Local Eye Site, Booth #25130
Lobby
Booth #21130
Booth #18130
Booth #LP6121
Lobby, New Product Gallery
Booth #4121, Medical & Scientific Theater
Level 2
Level 2
Level 1
Room 804 (Marco Polo)
Level
Level
Level
Level
Level
Level
Level
Booth #18015, Eyewear Designs
Readerest Booth #22110
2
2
2
2
1
1
2
Level 2
Level
Level
Level
Level
1
2
2
1
Room 403 (Sands)
Essilor Booth #LP11065
The Venetian Hotel, Levels 35 & 36, The Suites
The Galleria Lounge
Room 403 (Sands)
Mandalay Bay Resort & Casino
Bellagio, Hyde
Hard Rock Café
@VisionMonday
FOR WORK. FOR PLAY. FOR LIFE.
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its entire line. Youth Force™ sport protective eyewear is ASTM F803 compliant with designs kids
want to wear all day. And introducing WorkSight™, the new fashion and Z87.1 safety line from
Wiley X, complete with removable side shields. All lines are Rx Ready with DIGIFORCE™, the
proprietary freeform lens designed specifically for Wiley X frames.
VISION EXPO EAST BOOTH # 20092
WX VICTORY
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Stop by for show specials and to see all of our exciting new 2016 product.
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14
SHOW NEWS
Plan Ahead: Utilize Vision Expo West’s Show Planning Tools
VISION EXPO
WEBSITE
DOWNLOAD
VISION EXPO
MOBILE
DIRECTORY
MY SHOW PLANNER: CUSTOMIZE
YOUR VISION EXPO EXPERIENCE
The most up-to-date
information can always be
found on VisionExpoWest.com
Set Your Agenda
Find & Bookmark
Exhibitors
Explore the
Floor Plan
Discover Show
Specials &
New Products
Enter your phone
number to be notified
when the Vision Expo
Mobile App is available.
SOCIAL MEDIA
Join the conversation.
FOLLOW US ON
#VisionExpo
TRAVEL ARRANGEMENTS
LAS VEGAS
ENTERTAINMENT
WHAT TO PACK
Plan ahead to explore Las Vegas’
offerings such as the live concerts,
breathtaking views and rides, and
acrobatic masterpieces.
The typical attire is
business professional and
we can’t stress enough to
wear comfortable shoes!
NEED A RIDE? CATCH
THE SHUTTLE
Complimentary shuttle service is
available to and from the Sands
Expo and most hotels. View the
shuttle schedule on our website.
WHEN YOU ARRIVE ONSITE
ARRIVE EARLY
We recommend arriving early
to allow yourself enough time
to pick up your badge and get
acclimated to your surroundings.
VIEW THE EXHIBIT HALL &
BADGE PICK UP
Bring your printed barcode
confirmation email to the registration
area, located on Level 2 of the Sands
Expo & Convention Center, to have
your badge printed for you.
UTILIZE AVAILABLE
PRINTED MATERIALS
Pick up the Official Show
Directory and Show Map to
get a better sense of your
surroundings.
EDUCATION HOURS ON OUR WEBSITE
PACE YOURSELF
You have three days to
walk the exhibit hall so
take your time and enjoy!
Make sure to take a
break to eat lunch in the
extensive food court.
CHECK OUT
EDUCATION
DON’T WORRY ABOUT
GETTING LOST
Check out available education
while you’re at the show and
add sessions to your schedule.
We will be there to help. Show
Information Counters and “Ask Me”
Representatives are located in the
lobby, education area and throughout
the show floor to help you find your
way.
@VisionMonday
C O M E V I S I T U S AT V I S I O N E X P O W E S T,
T H E S U I T E S 3 6T H F LO O R – S U I T E 1 1 1
16
SHOW NEWS
Go Beyond Networking as Local Eye Site and Expo Partner on ‘Job Link’
LAS VEGAS— In the past, Vision Expo attendees
have expressed an interest in finding more ways to
connect with potential employers at Vision Expo, and
we listened. Students now have the opportunity to
take advantage of a new onsite job fair during Exhibit
Hall hours. In partnership with Vison Expo West,
Local Eye Site announced the creation of a new networking event, “Job Link at Vision Expo West.”
The event, designed to connect employers with
eyecare professionals, will be hosted at Local Eye
Site’s expanded Booth #25130 during Vision Expo
West. Participants can meet with job coaches in the
LES booth to learn about job search methods, interviewing techniques, résumé building and more.
The event will run on a schedule all three days,
with two sessions per day lasting an hour each. The
session schedule will be: Sept. 17 optometrists from
10 a.m. to 11 a.m. and opticians from 1:15 p.m. to 2:15
p.m.; Sept. 18 opticians from 10 a.m. to 11 a.m. and
optometrists from 1:15 p.m. to 2:15 p.m.; Sept. 19
optometrists from 10 a.m. to 11 a.m. and again from
1:15 p.m. to 2:15 p.m.
“We are excited about the purpose and format of
this event,” said Brad McCorkle, president and
founder of Local Eye Site. “Recruiting employers
and eyecare professionals are always looking for
ways to connect. This particular event will provide
that connection in an innovative and fun ‘speed dating’ like format, so we anticipate this to be a helpful and
successful event for everyone involved.”
“Hiring employers and
job-seekers often ask for
ways to meet while at the
Vision Expo events,” said
Kristen Reynolds, professional relations manager
with The Vision Council. “We’re excited to be able
to work with Local Eye Site to create a program
that will provide professional opportunities for our
attendees.”
More information can be found online or by sending an email to [email protected]. ■
New Product Showcase Shines Spotlight on Product, Technical Innovation
LAS VEGAS—Visit the New Product Showcase
at International Vision Expo West to check out the
optical industry’s latest product and technology
offerings. Located at the front of the Exhibit Hall
on Level 2 of the Sands Expo & Convention Center, the New Product Showcase displays some of
the hottest frames, accessories and technologies
being introduced at the show.
As of presstime, exhibitors featured in the
New Product Showcase included:
•
•
•
•
•
American Vision USA
Arc-Iris LLC
Brintech
Fast Grind
FGX
•
•
•
•
•
Kingdom Eyewear
Lunette USA, Inc.
Menicon
Miraflex
VonZipper
Attendees can view entries and vote on-site for
the best new product featured in the New Product
Showcase as part of the Vision Choice Awards.
Votes can be cast by ballot throughout the show
and all those who vote will be automatically
entered to win a $500 exhibit hall shopping spree.
Voting ends at 2:00 p.m. on Friday, Sept. 18.
The winners of both the Best New Product as
well as the $500 certificate will be announced the
same day at 4:00 p.m. in the New Product Showcase Gallery. ■
@VisionMonday
SAVE THE DATE
FRIDAY, SEPTEMBER 18TH 2015, 1.30 - 2.30 PM
SAFILO PRESENTS “KIDS BY SAFILO”
A GROUND-BREAKING EYEWEAR PROJECT DEVOTED TO 0-8 YEAR OLDS,
CONCEIVED FOR CHILDREN’S NEEDS, DESIGNED WITH A MEDICAL APPROACH,ENGINEERED
WITH ADVANCED TECHNOLOGIES AND MATERIALS AND…
POWERED BY KIDS.
SPEAKERS INCLUDE:
GLENN RUSK (Commercial Head of Safilo N.A.)
ARI LABELL (Vice President of Optical Sales, Safilo N.A.)
BRUCE ABRAMSON (Director of Brand Management, Proprietary Brands; Safilo North America)
ROBERT EGGETT (National Sales Manager, Safilo Canada)
DAVID B. GRANET, MD FACS FAOO FAAP (Anne F. Ratner Professor of Ophthalmology & Pediatrics; Director, Pediatric
Ophthalmology & Adult Ocular Re-Alignment Services, Ratner Children’s Eye Center & Shiley Eye Institute,
University of California, San Diego; Founding Co-Chair, WSPOS)
VISION EXPO WEST - Sands Convention Center
Education Level 1, Room 701
To Register: Sign up at www.visionexpowest.com/Safilo. Call Vision Expo at 1-800-811-7151
or visit the on-site registration desk to have this course added to your schedule.*
*not for credit
18
SHOW NEWS
Today’s Brands and Designers Light Up The Galleria
LAS VEGAS—From the moment you walk into the
sleek, sophisticated design of The Galleria you’ll be
energized by style at every turn. This trendy, boutique-like pavilion promises to transform your Expo
experience.
Boasting a wide variety of companies and brands at
this year’s show, The Galleria features some of the
most fashionable collections from around the world
with edgy, new styles at many price points. Don’t
miss out on the opportunity to see some of the hottest new looks in frame style and design.
The following listing of exhibitors and booth numbers was provided to Vision Expo Daily by International Vision Expo. For more information, visit www.
visionexpowest.com or consult your registration
materials.
At press time, exhibitors included:
Aframes Eyewear Inc
G21045
Alternative & Plan B” Eyewear”
G23031
Area 98 SRL
G24029
Brintech
G24000
Lafont Company
G21005
Prologue Vision
G21024
Classique Eyewear Inc
G22031
Lapatti Srl
G25053
Proof Eyewear
G23052
CLuxury, Inc.
G26050
Legacie
G21004
Reptile Sun
G21031
C-Zone
G23053
Lunette USA Inc.
G21033
Revo
G21011
Davesh
G24036
Mad Vision
G21051
RVS Eyewear
G24042
David Green Eyewear
G24052
MATTISSE Hand Painted Eyewear
G24021
Scojo New York
G23025
De Rigo Vision USA Inc.
G22061
mo eyewear
G21037
SHO EYEWORKS
G21002
E Clips Custom Clip Ons
G21043
Mondottica USA
G22017
Spectacle Eyeworks
G22035
Euro Vision International
G22042
Morel
G21015
Studio 3: Occhiali Inc
G21008
MOSAIC EYEWEAR / WAGNER + KUEHNER
G24010
TEKA Eyewear
G23010
G23057
NORTHERN LIGHTS OPTIC
G24046
Thema-A Family Factory iGreen
G22051
eyebobs
G21012
Occhiali Eyewear Corp.
G24005
TOMS Eyewear
G23037
eyeOs Premium Readers
G22032
Ogi Eyewear
G23017
Villa Eyewear
G23046
Flair U.S.
G25043
Optical Exchange
G21035
Vinylize
G25051
Fusion Eyewear Inc
G23005
Optika Eyewear
G23013
Vu Frameworks
G24017
Grafik Plastic US LLC (JC Consulting)
G24034
Optiques Sher-Lab Inc.
G24030
Walter Wissing & Co. Inh.r Olaf Laur
G21036
gramercy eyewear / JACQUES DURAND
G21021
Ottica Dante Americas
G21018
Woow Eyewear/InFace Eyewear
G21000
Jonathan Cate Eyewear
G22043
Ovvo Optics
G23043
ZIG Eyewear
G22011
Kala Eyewear
G21014
OWP
G22037
Zowee Wow Distinctive Eyewear
G21016
Kingdom Eyewear
G23051
Parkman Sunglasses
G24050
Kio Yamato Optics
G21025
ProDesign Eyewear Inc
G21001
EUROPA (Cinzia)
14064, G22005
Eye Fashion Group (EFG)
■
@VisionMonday
THE VERB EVOLVES
“Google it.”
®
“Uber it.”
®
®
“QSpex it.”
TM
Visit us at Booth LP6111 and have your glasses made SAME DAY.*
Glasses Same Day. Delivered Your Way.
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* Restrictions apply.
The Uber and Google logos and names are the property of their respective owners, and no claim to the contrary is made in this document.
20
SHOW NEWS
Get Framed to Perfection in Fall 2015 Eyewear Trends
his season, frames are all about a variety of
shapes, striking details and soothing colors. With plenty of revamped styles to
choose from, there is something for all of your customers to enjoy this fall. Read up on these official
eyewear trends for men and women alike, and
keep them in mind while shopping the show floor
at International Vision Expo West. For more information, visit Eyecessorize.com.
T
Men’s and women’s eyewear trends include:
Editorialized
Embrace the “Wild Wild West” sentiment with
open arms this fall when it comes to eyewear—
almost anything goes. Unrestricted silhouettes, like
free-flowing shields, extreme cat-eyes and domineering squares, encourage freedom of expression,
while scrupulous detailing makes these frames
downright showstoppers.
Vintage appeal is a major player for men; clipon lenses, keyhole bridges and wire accents flawlessly channel that sought-after ‘70s vibe. For the
ladies, esoteric patterns—think animalistic motifs,
lacy arrangements, houndstooth prints and
abstract swirls—coupled with edgy cutouts offer
just the right amount of panache to quench any
trend influencer’s fashionable thirst. Bottom line:
Go big, or go home.
Old-School Fever
What’s old is new again not only in terms of this
season’s hottest clothing and accessories, but also
for specs and sunnies. The disco era comes alive
in the form of funky shapes, smooth colorations
and simple updates for a fresh take on a wellloved trend.
Small, almost miniature, rounds emanate John
Lennon charisma, however, a palette of stone gray,
warm honey, cherry red and ivy green pumps new
blood into the classic style. Though circular frames
Editorialized
Old-School Fever
are a focal point for the fellas, teardrop aviators and
oversized squares are great alternatives to achieve
the same retro look. Mod-obsessed gals, on the
other hand, have plenty of options including crafty
hexagons, sultry cat eyes, bold browlines and twotoned effects.
Oversized Jackie O square and butterfly silhouettes, as well as cheeky cat eyes, are the perfect
counterparts to aspiring style icons in cosmetic and
pastel hues, not to mention classic black, of course.
Tried + True
There’s something powerful about going back to
the basics and simplifying a wardrobe from head to
toe. Just like a favorite pair of jeans, returning to
those trusted glasses and shades can deliver the
same comfort and nostalgia, while simultaneously
conveying impeccable taste.
Clean profiles are essential and preferred, whereas a more varied color scheme accommodates a new
level of intrigue. Dependable rectangles are the
go-to shape for guys, especially in crystal clear or
slightly translucent treatments. Metal or mixed
materials keep these frames minimalistic, and
steely grays, olive greens and a range of blues provide depth.
Upbeat Charm
Eclectic pieces and vibrant pops of color proved to be
integral parts of the most elite designers’ collections
this season. Sunwear and eyewear didn’t fall short, as
a plethora of look-at-me frames marched unapologetically down New York Fashion Week’s catwalks.
The amount of innovative shields, sporty aviators, new-age navigators and athletic wraparounds
to choose from is pleasantly overwhelming. Flash
and colored lenses—particularly in blue, green and
orange—are must-haves for dudes and chicks alike.
An androgynous feeling permeates and refreshes
this trend, with opportunities to carve out more
feminine or masculine appearances. Rigid, angular
shapes in true black work well for men, meanwhile
softened profiles in pale pinks and baby blues
appease the ladies. ■
@VisionMonday
22
SHOW NEWS
Eyecessorize Promotes the Fashionable Aspects of Eyewear
f course, eyeglasses and sunglasses
serve an important practical purpose:
to enhance a person’s visual experience. But eyewear has evolved to become so
much more, especially in terms of fashion.
Frames are now considered must-have style
accessories that can truly add to a person’s overall unique look. To keep the fashion and lifestyle aspects of eyewear alive, The Vision
Council’s Eyecessorize campaign is constantly
sharing and interpreting new trends, products,
tips and so much more for the media and consumers. The campaign truly lives up to its reputation of being a one-stop shop for all things
eyewear.
As each new season rolls around, The Vision
Council’s Eyecessorize team translates the eyewear spotted on fashion runways to create fresh
O
trends for men and women. To explain and
illustrate these trends, Eyecessorize produces
and releases look books, trend kits and e-blasts,
and hosts trend preview events for members of
the fashion media. These initiatives are meant
to spread the word about eyewear as a fashion
accessory and often lead to high-profile media
placements.
Eyecessorize also has a strong presence on
the following networking channels:
•
•
•
•
•
•
•
Blog (eyecessorizeblog.com)
Facebook (facebook.com/eyecessorize)
Twitter (twitter.come/eyecessorize)
Tumblr (eyecessorize.tumblr.com)
Pinterest (pinterest.com/eyecessorize)
Instagram (@eyecessorize)
YouTube (youtube.com/user/eyecessorize)
These outlets further bolster the campaign by
highlighting celebrity sightings, notable eyewear
articles, industry happenings, pop culture events,
product releases, helpful tips and, of course, popular and upcoming trends.
For more information about Eyecessorize, go
to eyecessorize.com or contact Jenna McGill,
The Vision Council’s marketing and communications manager, fashion, at [email protected] or (703) 740-1099. ■
Getting Around Las Vegas During Vision Expo West
LAS VEGAS—Looking for an easy way to travel
during the show? International Vision Expo West
offers both attendees and exhibitors several convenient options for getting around Las Vegas.
Complimentary shuttle service is available to and
from the Sands Expo & Convention Center and
official host hotels at the following times:
Thursday, September 17 – Saturday, September 19
7:30 am to 10:30 am
3:30 pm to 6:30 pm
Running every 15 to 20 minutes
Handicap-accessible equipment is available
during scheduled shuttle hours. Please request
this information at least 60 minutes in advance of
your desired pick-up time. For hotel shuttle infor-
mation or special needs transport, please call (800)
616-CMAC (2622).
While in Las Vegas, Vision Expo West has
arranged for special rental car discounts for show
attendees. Save 10 percent on Dollar Rent-a-Car
rentals with code CM0077 when you book online
at www.dollar.com or by phone (800) 800-3665.
Great prices are also available through Avis online
at www.avis.com
To ease the commute back to the airport, complimentary shuttles will be available on Saturday,
September 19 from 3:30 to 6:30 pm, servicing the
Sands Expo & Convention Center to McCarran
Airport (LAS). Airport shuttles will depart on the
hour from the same location as the hotel shuttles,
outside the convention center. No reservations are
necessary, however, seats are available on a first
come, first served basis.
All travel and shuttle information, as well as
special discount codes, can be found online at
VisionExpoWest.com in the Travel section. ■
@VisionMonday
24
SHOW NEWS
OWA Connection Series to Examine ‘Getting Four Generations to Work Together’
LAS VEGAS—Generational differences can
cause conflict and misunderstandings in the workplace because generations do speak a different
language based on when they grew up and the
different cultural events and experiences happening at that time. This year’s Optical Women’s
Association Connection Series event, Getting
Four Generations to Work Together, brings
together six panelists from the four generations in
the workplace today to tackle common “sticking
points” that arise such as:
Communication: What is each generation’s pre-
ferred method of communication?
Feedback: More, less and how does each genera-
tion want feedback on their work performance?
Work Ethic: How do you define, “Doing a good
job”? What does that look like? What are the
expectations of each generation for proving
you have a good work ethic?
Knowledge Transfer: What is each generation’s
preferred method to pass on information?
What is each generation’s preferred method to
receive or gather information?
Based on the OWA book selection, Sticking
Points: How to Get 4 Generations Working
Together in the 12 Places They Come Apart by
Hadyn Shaw, a moderated panel from each generation—Traditionalists, Baby Boomers, Gen X,
and Millennials, will give their perspective on four
hot topics and discuss the results of an interactive
audience survey.
On the panel, representing the Traditionalist generation is Mimi Friedfeld, co-founder, ClearVision
Optical; representing the Baby Boomers are Donna
Gindy, COO, REM Eyewear and Gary Gerber, OD,
The Power Practice; representing Gen Xers is Jill
Saxon, OD, Bausch + Lomb; and representing the
Millennials are Gillian Mulhere, Jobson, and Steven
Squires, Local Eye Site.
Moderated by Baby Boomer, Christie Walker,
Mimi Friedfeld
Jill M. Saxon, OD
president of OWA and editor, LabTalk, and Millennial
Nogah Jones of Jobson, the event will take place
today from noon to 1:30 p.m, Level 1, Marco Polo
Room 804, Venetian / Palazzo Congress Center.
Open to members and nonmembers, men and
women, this program is free to OWA members and
only $35 to nonmembers. Pre-registration is required
by going to www.opticalwomen.com.The event
includes a boxed lunch. Check in starts at 11:45 a.m.
with the program beginning sharply at noon.
The OWA is also planning its Annual Networking and Raffle Event at Vision Expo West which
will take place on the Red Carpet on Friday, Sept.
18 from 5:30 to 7:00 p.m. Enjoy hors d’ouvres and
cocktails while networking with friends and entering raffle tickets for designer items, sports gear,
gift certificates, and much more. All proceeds will
benefit the Professional Development Programs.
Everyone is welcome to the event, and attendance is free, though advanced registration is
required by going to www.opticalwomen.com. ■
Donna Gindy
Gillian Mulhere
Gary Gerber, OD
Steven Squires
@VisionMonday
Optical Manufacturing Solutions
Focus on
environment.
Meet ART:
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ART blockers and deblockers are a unique, green alternative to traditional alloy
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The winning technology:
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• High-precision blocking for achieving the perfect optical power
• Universal, reusable block-piece fi ts all standard clamping systems
• UV-curable adhesive for precise blocking, protects lens front without tape,
and eliminates cooling
• Smooth water jet deblocking reduces spoilage
• Machinable block-piece
Seamlessly integrate ART into existing production lines.
www.satisloh.com | 800-866-5640
26
SHOW NEWS
Vision Care Market Shows Gains for 2015, VisionWatch Says
I
pendent ECPs grew the fastest, showing a 9.3 percent uptick, over the same time period of the previous year. Optical centers in department stores, on the
other hand, increased lens dollar sales the least, showing only a 2.8 percent gain over the same time period.
The growth in dollar sales is due to the rising adoption of newer and more expensive lens technologies.
Chief among these is the sharp rise in digital/freeform lenses; growing prescription sun lens sales, and
further increases in AR and high-index sales are all
©iS
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t looks like 2015 is proving to be a good year for
the U.S. vision care industry, which recorded
the largest annual gains since the economic
recovery began with all segments of the market
showing year over year growth for the first time since
the mid-2000s, according to VisionWatch, the large
scale continuous research study conducted by The
Vision Council.
During the 12 months ending in March 2015, the
U.S. vision care industry generated $38.3 billion in
revenue at the retail level, representing a growth of
5.3 percent, or more than $1 billion, from previous
year sales through March 2014.
Over the last year, the total number of American
adults using some form of vision correction grew by
2.6 million to 185.7 million as of March 2015. Of
those, 157.3 million wear prescription eyeglasses and
39.5 million wear contact lenses regularly. Matching
an aging population, the largest increase occurred
among users of over-the-counter readers, with 30.2
million users as of March 2015.
Approximately 111.7 million eye exams, both
comprehensive and refraction, were given to American adults in the 12 months leading up to March
2015, showing a 3.4 percent increase from the same
time period of 2014. The actual total dollar value of
those exams increased 5.9 percent to $5.8 billion,
reflecting a 2.5 percent rise in average exam prices
to just under $52.
The resurging optical market in the U.S. was
fueled by growth in several key segments of the lens
market during the 12-month period ending in March
2015. Sales of single vision lenses, PALs and AR coated lenses increased more than other lens types,
thanks to increased purchasing activity among eyeglass wearers over the age of 55 and wearers from
higher income households.
During the 12-month period ending in March
2015, lens retail dollars sales for lenses increased
across all sales channels for a total of $12.0 billion at
retail, growing 6.8 percent from 2014. Sales at inde-
important contributing factors. The result is increasing average prices for prescription lens and the total
revenue they represent, both outpacing the absolute
growth in lens pairs.
Ophthalmic frame sales grew a healthy 4.5 percent to $9.3 billion, representing 72.4 million pairs
purchased in the 12 months ending in March 2015.
Frame sales grew the most among men, those 55
and older, and among higher income households.
In terms of distribution, independents saw frame
sales increase by 6.3 percent during the past year,
rising $289 million to $4.8 billion.
For the year ending March 2015, sales of contact
lenses increased by 5.5 percent to generate over
$4.4 billion in revenue at the retail level. Sales of
contact lenses increased the most at chain retailers
during this time period, growing 6.6 percent, compared to a 4.5 percent gain at mass merchant and
club locations.
Sales of over-the-counter readers increased by
2.2 percent for the 12 months ending March 2015,
generating $832 million in revenue. Unit sales
increased 2.7 percent to 50.1 million pairs during
the same time period. Sales of reading glasses continue to increase at computer, electronics and book
stores as well as online retailers.
The plano sunglass market, having been hit
hard during the US economic recession, saw a significant increase in sales in the 12 months ending
in March 2015. There were 101.3 million pairs of
plano sunglasses sold, valued at $3.9 billion, representing a 2.4 percent increase in units and a 4.1
percent gain in dollar value versus the same time
period year ago.
Most of the increase in plano sunglass sales can
be traced to rising sales of plano sunglasses priced
at more than $50 per pair, with unit sales rising 4.8
percent over the same time period. In terms of
demographics, sales of plano sunglasses have
increased the most among men, Americans over 55
and Americans from higher income households
(over $60,000 per year).
For the first time since the economic crunch of
the late 2000s, refractive surgeries for adults under
65 grew in year over year estimates. New procedures for the 12 months through March 2015
totaled about 921,000, rising 1.6 percent from previous year totals. Revenue for these procedures grew
1.2 percent to $1.9 billion.
Data in this article was compiled from VisionWatch, the large scale continuous research study conducted by The Vision Council. VisionWatch contains
useful industry data on lenses, frames, sunglasses,
reading glasses, contact lenses, eye exams and refractive surgery. For additional information, please contact Steve Kodey at (703) 740-109. ■
@VisionMonday
27
Vision Care Market Segment Growth
Dollar Values March 2015 vs March 2014
6.8%
Lenses
5.9%
Examinations
5.5%
Contact Lenses
4.5%
Frames
4.1%
Sunglasses
2.2%
OTC Readers
1.2%
Refractive Surgery
Source: VisionWatch, the large scale continuous study conducted by The Vision Council.
Vision Care Products & Services—Total U.S. Market
12ME Mar14
In Millions of Dollars All Retail*
+6.8%
12ME Mar15
$12,003.2
$11,236.2
+4.5%
$8,912.8
$9,315.1
+5.3% vs. 12ME March 2014
+5.9%
$5,465.6
$5,788.7
+5.5%
$4,221.7
$4,455.2
+4.1%
$3,772.6 $3,926.9
+1.2%
$1,919.8 $1,943.3
+2.2%
$813.9
Rx Lenses
Source: VisionWatch / The Vision Council
Frames
Exams
Contact Lenses
Plano
Sunglasses
Refractive
Surgery
$832.1
OTC Readers
*Total Vision Care Market includes dollars spent at all retail types at any retail location on the sale of either spectacle lenses (including Rx sun), frames, contact lenses, plano sunglasses, OTC readers, or revenue earned
from refractive surgery or eye examinations. This number does not include sunglass clips and reflects the dollars spentonly by those U.S. residents 18 and older. Does not include retail dollars spent by/for contact lenses
and exams for those 17 years of age and younger.
@VisionMonday
28
SHOW NEWS
Shop the Suites for the Latest in Luxury Brands and Collections
LAS VEGAS—For many exhibitors, The Suites
have grown to become a destination for fashion-forward eyewear enthusiasts across the globe. Here at
the Venetian Hotel, you can shop more than 30 luxury suites representing over 100 collections of emerging fashion and brands you won’t find anywhere else.
See new launches, licenses and collections while
being the first in your market to bring these products
to your customers.
Due to high demand, advance meeting reservations with exhibitors are recommended.
The following listing of exhibitors and booth numbers was provided to Vision Expo Daily by International Vision Expo. For more information, visit www.
visionexpowest.com or consult your registration
materials.
JEREMY TARIAN LTD
Hospitality
L.A. Eyeworks
Hospitality
Lafont Company
Hospitality
Linda Farrow
Hospitality
l’Unique Optique Ltd
1BRRenaissanceW
Mykita North America LLC
1BRRenaissanceM
Oliver Peoples
Presidental
Prisme Optical Group
Hospitality
Hospitality
Hospitality
Robert Marc
Selima Optique
Silhouette
Studio Optyx
1BRRenaissanceM
Hospitality
Hospitality
1BRRenaissanceW
Chrome Hearts Eyewear LLC
Presidental
TD Tom Davies
Hospitality
Courreges
Hospitality
Thierry Lasry
Hospitality
Cutler and Gross
Hospitality
Tom Ford
Penthouse
DITA Eyewear Inc.
1BRRenaissanceW
Tuscany / Porsche
Hospitality
Etnia Barcelona
1BRRenaissanceM
Vuarnet
Hospitality
Barton Perreira
Penthouse
Freudenhaus Eyewear
Hospitality
Zero G Titanium
Penthouse
Baumvision
Penthouse
Gotti
Hospitality
ZIG Eyewear
Hospitality
Binocleuses
Hospitality
Inspecs USA (LLC)
Hospitality
■
Vision Expo Mobile and My Show Mobile Event Planning Technology
LAS VEGAS—My Show is an online directory and
planning tool that provides attendees with the information necessary to maximize their show experience.
Find all of the exhibitors, products and new things
being showcased this year; then add them to your
show planner for quick and easy reference.
• Access personalized exhibitor recommendations
and utilize improved category searches.
• Stay on task; your purchased education sessions
automatically populate into your planner.
• Interactive floor plans are easily accessible on
any PC or mobile device.
Through the integration with Vision Expo Mobile,
attendees can also quickly access their personal show
agenda right from their mobile device (including
iPads and most Android tablets).
• Search for exhibitors and products of interest.
• Find the newest products and trends.
• Quickly navigate the Show Floor via interactive
maps highlighting points of interest.
• Locate conference locations with the “Key Locations” feature.
• Discover show specials and featured exhibitors.
• View education schedule and session handouts.
Use My Show at VisionExpoWest.com and download
the app at VisionExpoMobile.com. Connect your
planner to the mobile app by logging in with your
registration ID and ZIP Code. ■
@VisionMonday
A M E R I C A N
L U X U R Y
M A K E S
I T S
M A R K
V E W B O O T H G 22005
29
OPTICAL LABS REPORT
2015 Optical Lab Division Meeting
Optical Lab Division Meeting ‘Brings Pieces Together’ for Members
LAS VEGAS—The Optical Lab Division meeting is
the complete lab event with each component, from
education to exclusive receptions and events,
thoughtfully designed to help lab professionals grow
and succeed. Combined with the continuing education and expansive exhibits at International Vision
Expo West—the largest ophthalmic event in the
Americas—the Optical Lab Division meeting provides the perfect setting for you to hear about hot
topics, network with labs and test drive equipment
before implementing new ideas and technologies
into your business.
Steve Sutherlin, Optical Lab Division Liaison, The
Vision Council said, “Our program chair, Swen Carlson, has put together a fantastic day with topics that
every Lab Division member can use to enhance their
business. I’m looking forward to meeting the members
face-to-face, as well as presenting a session on the multitude of benefits available to our division members.”
The theme of this year’s Optical Lab Division
meeting is “Bringing All the Pieces Together.” The
education program features thought-leaders, specialized experts and panelists tackling four trending
industry topics of importance to labs. The education
portion of the program kicks off today, also known as
“Super Thursday,” with dedicated lab-specific education sessions scheduled throughout the day.
8:00 – 8:45 am
3-D Printing: The Future of Optics
3D printed components for various different
applications in lighting, photonics, automotive,
medical and military applications are currently
being developed. Refinement printing products
for ophthalmic applications continues and the
goal is rapidly approaching. Richard Van de Vrie,
Luxexcel CEO, will discuss next steps and industry implications.
8:55 – 10:25 am
Digital Quality Control
One of the dilemmas of digital processing is that it
is no longer viable to check just near and distance
powers but other areas through the lens. This discussion will provide an overview of technology
and practical applications to provide for optimal
quality control. Real-life scenarios of digital processing errors will be presented with approaches
for their remedy. Perspectives from labs, lab
equipment and lens suppliers will be shared.
10:35 – 11:20 am
Legal and Technical Updates for Optical Labs
The Vision Council’s legal, trade, government
and regulatory affairs, and technical departments
present topics of importance to the optical lab
industry, including ANSI updates, OSHA, Prop
65, California Green initiative, and changes that
affect businesses under the Affordable Care Act
(ACA).
@VisionMonday
30
OPTICAL LABS REPORT
Vision Community Fetes Six Industry Veterans at Awards Banquet
LAS VEGAS—The Optical Lab Division of
“Tom was selected to receive this award
The Vision Council honored six industry vetbecause of his passion for the optical induserans last night during the Directors’ Choice
try,” said Drake McLean, Optical Lab
Award and 16th Annual Optical Lab Division
Division Chair. “He has not only advised
Hall of Fame banquet held here at the Treaand represented hundreds of optical comsure Island Hotel and Casino.
pany owners as they navigate a rapidly
The Division honored Thomas F. Puckchanging industry, but he has also given
ett, founder, managing director and CEO of Thomas F. Puckett back to the industry by the inception of the
HPC Puckett & Company, as the 2015
Optical Lab Division Hall of Fame.”
recipient of the Directors’ Choice Award. Established
“The Optical Lab Division Hall of Fame continin 1987 under the Optical Laboratories Association ues to celebrate the rich heritage of the optical lab
(OLA), now the Optical Lab Division of The Vision industry and the individuals who have contributed to
Council, this award honors individuals and compa- its success,” said Mike Daley, CEO of The Vision
nies that have made outstanding contributions to the Council. “It is our pleasure to honor the individuals
ophthalmic industry. Now in its 29th year, the award who have had a direct hand in helping to move our
is still recognized as one of the most prestigious hon- industry forward.”
ors in the industry.
Puckett was recognized alongside this year’s Optical
Lab Division Hall of Fame inductees, which included:
•
•
•
•
•
Jim Grootegoed, Optical Lab Products
Jim Ryan, Lens Technology, Inc. (retired)
Gunter Schneider, Schneider Optical Machines
Rick Tinson, Hoya Vision
Daryl Meister (posthumously)
Nominations for candidates for the Hall of Fame
were submitted by members of The Vision Council.
The selection of the individuals for the Optical Lab
Division Hall of Fame was made by an anonymous
committee of industry veterans. Consideration was
given for contributions to the optical laboratory industry,
Optical Lab Division of The Vision Council, the candidate’s individual accomplishments, personal character,
reputation and length of time active in the industry. ■
Practice Building Essential Resources
W
hen you work with members of The Vision Council’s Lens
Processing Technology Division, you have a support network
comprised of the largest association of ophthalmic suppliers in
the world.
Whether your focus is consumables, light manufacturing, technical standards,
government and regulatory affairs, or market research, our expert members can
provide you with the products, information and solutions that you need to drive
your business.
The Lens Processing Technology (LPT) Division of The Vision Council is
made up of domestic and international companies providing practical technical
solutions for every lens and frame manufacturing need. Comprised of six main
sub-divisions, these technology partners are your resource for every aspect of your
business:
• Consumables, including hand tools, trays, pads, chemicals and more.
• Inspection technologies for surface and prescription measurement and practice and production management software.
• Finishing equipment, such as frame tracers and edgers.
• Surfacing and coating equipment, for plano and Rx production.
• Automation and handling systems.
LPT Companies Are Your Technology Partners
With an unlimited combined knowledge base, the answers to all your questions
are at hand. Virtually always available, your LPT partners understand your business needs and will put your company first so that you can concentrate on what
you do best. As a resource for practices, these companies have solutions to all your
problems, needs, questions and requirements.
Let the members of The Vision Council’s Lens
Processing Technology Division help improve your
business. Our Customizable Directory helps you
find the right partner to meet the needs of your practice, quickly and easily identifying companies based
on their specific skills and areas of expertise. Visit
www.LPTResources.com to start your search.
Lab Division
The Vision Council’s Optical Lab Division will hold its annual meeting during
International Vision Expo West. Be sure to join industry members to hear topics
about standards and regulatory updates, managed vision care, and what young
eyecare professionals need from labs. This is THE event for labs to learn, network
and see all their suppliers. ■
@VisionMonday
Little space. Big business.
The nano way of lens
manufacturing
With the Nano Line, SCHNEIDER takes another step forward in freeform history,
opening up new opportunities. Extremely low investment costs combined with
minimal space requirements are the reasons that make the Nano Line the perfect
choice to produce high quality freeform lenses virtually anywhere.
Despite its small size, it offers the same flexibility that SCHNEIDERs Sprint and
Modulo Lines provide, with no compromise on geometry range or lens quality.
Decentralized production sites especially benefit from the Nano Lines great independence as there is no need for an industrial environment. A pre-configured
bundle of LMS, lens design software and consumables allow for smooth and consistent lens production.
SCHNEIDER GmbH & Co. KG
Biegenstrasse 8–12
35112 Fronhausen, Germany
Phone: +49 (64 26) 96 96-0
www.schneider-om.com
SCHNEIDER Optical Machines Inc.
5916 Stone Creek, Suite 120
The Colony, Texas 75056, USA
Phone: +1 (972) 247-4000
[email protected]
32
OPTICAL LABS REPORT
What’s New and Noteworthy in Spectacle Lenses
LAS VEGAS—If you’re in the market for the latest
spectacle lenses and lens processing equipment,
International Vision Expo is the place to be. Want
digital lenses? Check. In-office lens finishing
equipment? Check. Lab consumables? Check.
Expo’s got it all—and much more—and it’s all
under one roof.
E
ssilor is launching Eyezen glasses,
which it calls “an optimal solution for
the Millennial generation—people
between the ages of 18 and 34.” Eyezen glasses
not only benefit those who require a prescription but also those who currently wear contact
lenses or do not wear prescription glasses at all,
according to Essilor. Eyezen glasses contain a
small amount of accommodative relief, in the
lower portion of the lens to help alleviate eyestrain often caused by viewing text and small
screens on devices such as tablets and smartphones.
Essilor’s Eyezen glasses are designed for Millennials.
Although seeing so many new products in one
place can be overwhelming, this informationpacked L&T Expo Scouting Report will help you
find what you’re looking for. Conveniently organized by product category, the Scouting Report
summarizes the key features and benefits of each
new lens and technology product that will be fea-
tured at Expo. Whether you’re walking the show
floor at the Sands Convention Center in Las Vegas
or browsing at work or home, this guide will come
in handy. Today’s report features new lens products. See tomorrow’s Vision Expo Daily for the latest technology introductions. ■
—Andrew Karp
Three Eyezen lens designs are
available; the patient’s age will
determine which design is right for
them: Eyezen 1—patients ages 20
to 34; Eyezen 2—patients ages 35
to 44; Eyezen 3—patients ages 45
and up. Eyezen 1 will target the
millennial generation, which provides the biggest opportunity for
ECPs and is the main focus of the
brand, according to Essilor.
Rodenstock and EGMA is offering an improved version of Rodenstock’s Impression lenses. The individual high-tech lenses will be EGMA will introduce the new and improved Rodenstock Impression.
available from EGMA with pupiloptimized correction. By taking
pupil variance into consideration,
the effect of spherical aberration on
vision is offset. The result is sharp
vision at all distances and in all light
conditions. Rodenstock and EGMA
will also offer the EyeModel component, the unique Rodenstock
Eye Lens Technology, for all Multigressiv lenses. This makes it possible to see up to 25 percent better in
the near and intermediate range.
PFO Global will introduce
Vitaris, a lens designed to block
UVA/UVB up to 100 percent and PFO Global’s Vitaris lenses block UVA/UVB and HEV light.
More
@VisionMonday
www.ppgtrivex.com
©2015 PPG Industries, Inc. All rights reserved. Trivex is a registered trademark of PPG Industries Ohio, Inc.
Recommend Trivex® lenses to
enhance the features of every
moment for every patient.
34
OPTICAL LABS REPORT
New Spectacle Lens Products
HEV up to 95 percent with premium AR coating. Vitaris lenses are made of a radiationblocking component that is incorporated into
the lens material and is not a coating. Vitaris is
clear without any color absorption. It is available in free-form PAL (identity) and SV
upgrade or as semi-finished SV 1.60 or 1.74
index. Vitaris is offered in PFO’s finished eyewear collections, Fun & Love, SmartEyewear
and Tach.
Developed jointly by Transitions Optical
and Younger Optics , Transitions Signature
VII polycarbonate composite flat-top 28 lenses
are now available through all laboratories. This
new lens fills a previous gap in the availability
of Transitions lenses, so that more bifocal
wearers can now enjoy the photochromic per-
polarized adaptive driving lenses, are now available in Trilogy
Trivex, the high-impact, lightweight, high-Abbe material of
choice for discerning wearers.
Transitions Drivewear Trilogy
lenses are available in SF
spherical blanks for single
vision and digital PAL, and in
finished plano.
More than two-thirds of
adults report feeling stressed
Transitions Signature VII Polycarbonate FT28 from Younger Optics.
while driving in rain, fog and low
formance benefits of Transitions Signature VII light. Now there’s Zeiss DriveSafe, the only
lenses.
lens and coating solution specially designed
Transitions Drivewear lenses from Younger for the visual challenges of driving. DevelOptics, which are technologically advanced, oped with input from a leading German drivMore
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Transitions Drivewear Trilogy from Younger Optics is now available in SF
spherical blanks.
Zeiss DriveSafe lenses are designed for the visual challenges of driving.
TURNING CHAOS INTO ORDERS
Imagine a gizmo that processes details from your
various order entry systems and sorts them into an
orderly and efficient workflow. All with minimal handling
and maximum efficiency.
Welcome to the Combobulator, past winner of the
OLA Award of Excellence, and a key part of
the VISION software solution from DVI. It
uses lab-defined logic to direct orders to the
right location and even identifies processing issues before any orders are physically handled – reducing
frustration while saving time and costs.
Stop by and learn more about the Combobulator
at DVI Booth LP8105 during Vision Expo West,
September 17-19, 2015.
Phone: 503.231.6606 Fax: 503.231.4943
6805 SE Milwaukie Ave. Portland, OR 97202
www.thedvi.com
36
OPTICAL LABS REPORT
The Latest in Lenses
ing research institute and a leading headlight
manufacturer, DriveSafe has been designed to
provide better vision and easier changes of focus
in all light conditions. Each DriveSafe lens
includes the new Zeiss DuraVision DriveSafe
coating, which reduces the glare from high-energy headlights. Available in both progressive and
single vision, Zeiss DriveSafe is recommended
for all-day use, whether on or off the road.
Super Optical International, creators of the
FastGrind system, will be debuting ADDvantage HD Plus lenses. ADDvantage HD Plus is a
high-definition progressive design providing
clarity, superior comfort and no distortion in the
distance area. ADDvantage HD Plus will be
offered in 1.56 index and with premium Clarity
AR coating, in 1.50, 3.00, 5.25, and 7.00 bases.
Variable Power Optics
SuperOptical is debuting ADDvantage HD Plus lenses.
AdlensFocuss from Adlens feature unique Variable Power Optics (VPO) technology that
mimics the eye’s natural dynamic behavior,
allowing patients to adjust their vision between
near, intermediate and distance. It works by
applying a patient’s distance prescription to a
dynamic and flexible lens. The lens seamlessly
adjusts to mid-range and reading prescriptions,
adapting to what the patient wants to see. Blending technology with style, the lenses are available encased in four different fashion frames
designed by award-winning eyewear designer
Blake Kuwahara.
Adlens is also launching the second generation of their Instant Eyewear fashioned after one
of the world’s most enduring style icons, John
37
AdlensFocuss feature Variable Power Optics technology.
Instant Eyewear John Lennon specs from Adlens.
Lennon. The Lennon specs feature rectangular lenses, rather than round,
based upon the statement made when he was featured in the first true music
video filmed at Chiswick Gardens, London in 1966. Award-winning Alvarez
technology allows the lenses to be adjusted for near, intermediate and distance vision. Available in a choice of matte finishes adorned with his trademark signature, the tinted lenses also provide full UVA/UVB protection.
Sun Lenses
Essilor is launching Essilor Colors, a new line of sun lenses available in a
range of colors and gradients. Consumers will be able to select from a
variety of color options—six tints, six gradients and three mirrors—for
More
@VisionMonday
38
OPTICAL LABS REPORT
New Spectacle Lens Roundup
up to 48 custom color combinations. Lens
color choices feature gray mist, sienna brown,
forest gray, emerald blue, grape and plum.
These colors can be combined with gold, blue
and silver mirror effects. All colors are available in prescription lenses.
The new Essilor Colors will utilize Nidek
technology to provide users with benefits
such as longer lasting and consistent color,
and will be available as Xperio UV polarized
sun lenses, Crizal Sunshield UV tinted lenses,
standard polarized and standard tinted lenses.
The Plano Collection from Dynamic
Labs is a complete collection of solid, gradient and mirrored polarized plano lenses from
Carl Zeiss Sun Lens. ■
—Andrew Karp
Essilor Colors are available in six tints, six gradients and
three mirrors.
The Plano Collection from Dynamic Labs features solid,
gradient and mirrored polarized lenses.
Can Your Sales
& Marketing
Planning
Use More
Direction?
Let Census
guide the way.
Census is a comprehensive database of the universe of optical locations across the
country. With approximately 50,000 locations, including chains and independents,
To find out how Census can help your sales team navigate
the optical universe, contact:
Census provides detailed information about these locations including contact
information, what products are sold, revenue estimates, extensive demographic
information and more.
Use Census to analyze your customer base. Take a closer look at the locations you
are currently selling to and those you are not, allowing you to identify and reach
out to untapped markets. Census can streamline the management of your sales
territories and help your sales force better navigate the optical landscape. Census
is a valuable tool for your sales and marketing planning that will help you explore
all the opportunities the optical universe has to offer.
Jennifer Waller at 212-274-7164
or email: [email protected]
Elana Lehrhaupt at 212-274-7135
or email: [email protected]
www.jobsonresearch.com
Visit us at Booth #25119 for a
free demo of Census Maps!
census
39
Creative conveyor
layouts for labs
Bringing All the Pieces Together
11:30 am – 12:20 pm
Sacred Cows or Purple Cows: Which Makes the Best Hamburger?
Mike Karlsrud from the Karlsrud Companies challenges organizations to reexamine their current business practices. In a time of surplus options for consumers and our customers, Mike provides examples and strategies of how success is
gained through strategic differentiation in this thought provoking session.
12:30 – 1:30 pm
Optical Lab Division Toolkit
Are you getting the most from your membership? In this luncheon presentation,
Optical Lab Division Liaison Steve Sutherlin will explain the “Toolkit,” and
highlight the features of membership that have been specifically created for optical laboratories.
The Optical Lab Division meeting also includes more than 12-hours of dedicated networking time, including a lunch every day from the show from Thursday through Saturday. Members are also entitled to exclusive access to The
Vision Council’s Member Lounge, which offers free meals, member resources
and secured Wi-Fi access.
There is no cost to attend the Optical Lab Division meeting for members of
The Vision Council. Members who register for the event will receive complimentary access to all breakfasts, lunches and educational programming.
For more information about the Optical Lab Division, visit the Optical Lab Division section of The Vision Council’s website at wwwthevisioncouncil.org or contact Carmen Sevilla at [email protected]. ■
@VisionMonday
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40
SHOW NEWS
‘Sight: The Story of Vision’
lions around the world. The coming documentary,
“Sight: The Story of Vision,” is being produced in
association with Southern Oregon Public Television
for PBS distribution in 2016.
Filmed over the past two years on six continents,
the “Sight” story threads weave, according to producer and filmmaker, Kris Koenig who said, “the tale
of the journey of humanity that discovered the science, technology and medicine that allows us to
understand how sight works, cure diseases of the eye
and correct vision.” The documentary also presents a
view of various eye health care crises taking place
around the world.
Here, in Las Vegas, during Vision Expo West, the
filmmakers of “Sight,” will preview a trailer of the
films to sponsors and invited guests at a special event
on Friday evening sponsored by Zeiss, one of the
project’s major sponsors.
In fact, Koenig told VM, “Zeiss has come on board
with the funds to underwrite the development of
“Seeing: The Proton’s Journey Across Space &
Mind,” which will be how part of the story of “Sight”
will be able to be distributed to major planateriums
around the world, free of charge, to show audiences
how the brain and the
eyes work and to promote eye health care.”
The project takes on
multiple formats and
dimensions to expand
the story of “Sight” and
bring the film’s messages to more people around the world.
Koenig noted that Sight’s “second screen” sponsorship is being underwritten by Essilor. The “second
screen” option will convey and provide much more
information about issues discussed in the content of
the documentary itself, so that viewers of the national
broadcast will be able to access small vignettes and
other related information at their discretion.
There will be a “Sight,” mobile app, now in devel-
The documentary traces the story of sight from the perspective of eyewear
designs (top) eye exams (center) and optical companies, such as Karen
Roberts of Zeiss (bottom).
opment, which will also interact with the audio of the
Sight broadcast on phones or tablet devices and creates new ways for viewers to engage with the content
website. Developed per PBS standards, it will showcase other elements of the film and other content for
viewer access.
Further, via a grant from The Ohio State University
College of Optometry, there will be a range of “Sight:
The Story of Vision” content developed specifically for
schools across the country, Koenig said. This will target
students in grades K through 12 so they can watch
“Sight,” in their classrooms, engage with study guides
and other learning objects and toolkits.
In addition, to engage with patients, consumers and
eyecare professionals and groups across the U.S., there
will be special “Sight” outreach events in the Top 30
U.S. metro markets, coordinated with PBS affiliates
around the country. The organizers are seeking partici-
pation of ECPs in these markets; there’s a goal of conducting vision screenings, focused mainly on children
and the elderly. VSP and Luxottica, as “Sight” sponsors, Koenig noted “will be leading the charge on these
outreach events.”
The organizers of “Sight: The Story of Vision” are
still looking for more outreach partners for their efforts
to create as much impact for the messages around the
project as possible. The current underwriters include:
Zeiss, Brien Holden Vision Institute Foundation,
Luxottica, VSP Vision Care, Essilor, OneSight, The
Vision Council, and The Ohio State University College of Optometry, along with Southern O Public TV,
O DA, production partners and other personal underwriters, including David Fleischman, MD and Robert
Fleischman, OD.
To learn more about “Sight: The Story of Vision” go
to www.storyofsight.com/ ■
@VisionMonday
Our Line-up Just Got Even Brighter
Santinelli’s New Lex 1200 Lens Edger
Le 700
Le 1000
Me 900
Me 1200
Joining our fleet of industry-leading lens finishing technology is
the all new Lex 1200! Advanced features include an integrated,
high-curve tracer, faster processing, and several advanced,
automated features.
Match the Lex 1200 up with any of our high-precision blockers
for a unique and customized system that’s just right for
your practice.
PERFECTING THE ART INSIDE THE FRAME
Visit us at Vision Expo West Booth #LP11087.
Tel 800.644.3343 | www.santinelli.com
42
C O N F E R E N C E /Expo
West 2015
Vision Expo West—Keeping the Conversation Going
Dear Conference Attendees,
Welcome back to Las Vegas!
I’m so excited for all that the
next few days hold, from
product launches and new
eyewear line debuts, to
visionary education courses
and hours upon hours of parties and networking events.
Every year, Vision Expo West sparks exciting dialogue about the state of the eyecare
profession and the future ahead. A future that
is being shaped right here, through conversations initiated in the classroom that seamlessly
spill out onto the exhibit hall floor, onto the
Strip, and ultimately back home to our own
communities.
This energy is what makes International
Vision Expo the most powerful eyecare event in
the Americas to conduct business—more orders
are written here each day than anywhere else.
We’re enabling success and, in turn, the passion
and involvement of our attendees, exhibitors,
staff and volunteers makes Vision Expo West
successful year after year.
More than ever, International Vision Expo is
the place where ideas are launched and we can’t
afford to limit our discussions around these
ideas to only a few days in the spring and fall.
That’s why we’ve launched our new Visionaries Community of eyecare professionals. Going
beyond our ever-increasing social media presence (where something’s always abuzz), we
have created a new dynamic online community
exclusively for the Vision Expo audience. Registering with the community on VisionariesCommunity.com gives you access to industry articles on the latest eyewear trends, optical
technologies and best practices while providing
an online platform for conversing with your
Conference Advisory Board
LAS VEGAS—International Vision Expo is the
complete eyecare event, featuring more than 320
hours of groundbreaking education, developed by
a conference advisory board representing the
breadth of the field. These respected industry
leaders meet twice yearly to develop, organize and
expand the hours of curriculum presented during
both International Vision Expo East and West.
The Conference Advisory Board is comprised of:
Christine Chan, OD
California State University Los Angeles
Edward DeGennaro, MEd, ABOM
First Vision Media Group
Douglas Devries, OD
Eye Care Associates of Nevada
Mark Dunbar, OD, Co-Chairman
Bascom Palmer Eye Institute
peers to gain new insights in your field.
We’re proud of the work we’ve done,
through new education and online tools, to
extend the Vision Expo West excitement
beyond the show floor into a 365-day conversation. We’re connecting to each other in new
ways to advance the profession further and
faster than ever before and creating brand new
opportunities. This is our passion and our
responsibility, to our attendees and to the
entire optical profession.
I’d like to close by thanking Dr. Kirk Smick,
OD, FAAO for his service as co-chair of the
Vision Expo Conference Advisory Board. His
vision has taken us to new heights and we’re
S. Barry Eiden, OD
North Suburban Vision Consultants
Phillip Gross, OD
Vision Quest Eye Care Center
Mark Johnson, LDO, ABO, NCLE
Virginia Eye Institute
Laurie Pierce, LDO, FNAO, ABOM
Hillsborough Community College
Jack Schaeffer, OD
Schaeffer Eye Center
Louise Sclafani, OD
University of Chicago Hospital
Kirk Smick, OD, FAAO, Co-Chairman
Clayton Eye Center
Richard Soden, OD
SUNY College of Optometry University Eye Center
Dave Ziegler, OD
Ziegler and Leffingwell Eye Care
appreciative of his leadership. Now, we welcome Dr. Ian Gaddie, OD, FAAO to the cochair position and we have so much more to
look forward to when he joins us in 2016.
Once again, welcome to Vision Expo West.
Here you will find more energy, passion and
vision for our profession than any other event in
the world. Enjoy the next three days and let’s
keep the conversation going! ■
Sincerely,
Mark T. Dunbar, OD, FAAO
Co-Chairman
Conference Advisory Board
@VisionMonday
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West 2015
Vision Expo West Education Centers on Changing Role of ECPs
his year’s Vision Expo delivers over 320
hours of education focused on eyecare
professionals’ ever-changing landscape
and scope.
“The education offered by Vision Expo West is
unique in the depth, breadth and overall diversity
of topics directed to all segments of the eyecare
team,” said Mark Dunbar, OD, FAAO, co-chair of
Vision Expo’s conference advisory board. “Vision
Expo education continues to grow and evolve
alongside the changing interests and demands of
the eyecare profession which is increasingly
focused on the practical elements of providing
comprehensive vision care while running a successful business.”
A new Keynote series offers exclusive content
focused on the retail strategies to drive customer
engagement and loyalty, best practices in customer
service— presented by culture authorities from the
Ritz-Carlton’s Leadership Center—and a State of
the Eye Care Industry Address delivered by Howard Purcell, OD, FAAO, senior vice president of
Customer Development, Essilor of America, Inc.;
Holly Rush, president, Luxottica Wholesale North
America; and Rob Meyering, vice president, Medical Relations and Operations, Bausch + Lomb.
The series, held during early morning, lunch and
evening hours, also includes Alcon’s new Air Optix
Colors Education Salon which offers a free, interactive 90-minute certificate program and social
engagement for Contact Lens Technicians and
other eyecare office staff.
Vision Expo will introduce an 11-hour track of
Dispensing Essentials for today’s hybrid optician
focused on four key areas: Clinical, Technical,
Fashion and Sales. Topics include best practices for
communicating value to patients, the marriage of
lens technology with fashion, ocular anatomy, troubleshooting Rx complaints and more to enhance
opticians’ core competencies as well as cross-train
all members of the optical team.
T
A seven-hour Retail track and 19-hour Practice
Management track include tactics to grow business.
The retail track addresses how to create unique
buying experiences to build satisfaction and loyalty,
while courses in the Practice Management track
demonstrate tactics to fine-tune expertise in business strategy and planning as well as other components critical to the success of an eyecare practice.
Clinical highlights for 2015 focus on anterior segment (35 hours), glaucoma (16 hours), a free Global
Contact Lens Forum (6 hours), pharmacology (11
hours), posterior segment & macular degeneration
(30 hours), systemic disease & neuro (16 hours) and
the new Ocular Surface Disease and Wellness Symposium (3 hours).
The Ocular Surface Disease and Wellness Symposium teaches eyecare professionals how to follow
a preventive care approach to the diagnosis and
treatment of dry eye diseases, including expert tips
on recognizing disease and improving patient care
with practical recommendations.
International Vision Expo West is listed as a Top
250 trade show by Trade Show News Network, a
designation not shared by its competitors. According to the Center for Exhibition Industry Research
(CEIR), there are approximately 13,000 tradeshows
held annually in the U.S. each year. More than 450
exhibiting companies in five exhibit hall pavilions
leverage the event for demonstrations, new trends
discussions and product launches.
In 2015, a variety of partners are supporters of education initiatives taking place at Vision Expo including:
• Alcon (Global Contact Lens Forum, Ocular Surface
Disease and Wellness Symposium, Air Optix Colors Education Salon)
• Allergan (Ocular Surface Disease and Wellness
Symposium)
@VisionMonday
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45
West 2015
Free Food Options Available for CE Attendees
©iStock.com/KatarzynaBialasiewicz
LAS VEGAS—Taking paid education?
Vision Expo is thanking CE attendees this
year by offering free food options throughout the exhibit hall for those who registered
for CE on or before Sept. 15, 2015.
This voucher, distributed when you
arrive onsite, is valued at $15, and can be
used at any concession stand and/or food
court on the Show floor (Level 2) during
Vision Expo West 2015.
The voucher is non-transferrable and
non-refundable, and cannot be replaced if
lost or stolen. One voucher will be provided
per conferee* that has purchased education
at Vision Expo West 2015. The voucher can
be used today, Friday or Saturday. ■
*For paid CE participants only, not including OPTImum or Club Vision conferees who
have complimentary food options in their
respective lounges.
CE Courses Help Incorporate Low Vision Care Into Your Practice
re you looking to add low vision examinations to your practice, or perhaps, discover the newest low vision devices?
Look no further than the continuing education
courses offered by The Vision Council’s Low
Vision Division.
Learn how and why to implement low vision
services into your practice and gain information on
the latest devices and most up-to-date protocol
and patient management techniques. These
exclusive programs listed below are only offered
at International Vision Expo. ■
A
A Streamlined Approach to Low Vision Care:
Experts Share Their Tips
Course 2201-Panel; 8:30 am – 9:30 am
Low Vision Case Studies: Treating the Common
and Not So Common
Course 24C5; 11:00 am – 12:00 pm
Low Vision Rehabilitation in the Private Practice:
Tips for the Optometrist & Optician
Course 26C1; 5:00 pm – 6:00 pm
@VisionMonday
46
West 2015
Accreditation for Continuing Education Courses
LAS VEGAS—The 2015 International Vision
Expo West courses will be submitted to ABO,
NCLE, COPE, AOA Paraoptometric Commission, NY State Board for Ophthalmic Dispensing,
and all State Boards of Opticianry for consideration of Continuing Education Credit approval.
Most State Boards of Optometry now accept
COPE approved courses.
For specific State Board of Optometry
license rules and regulations pertaining to the
COPE acceptance, International Vision Expo
recommends contacting your State Board
directly. COPE approved courses are accredited in Canada.
All optometrists are required to provide their
ARBO/OE Tracker number for COPE when registering for International Vision Expo continuing
education courses. If you do not know your OE
Tracker number, or have not been issued an OE
Tracker number, please go to www.arbo.org, and
click on the OE Tracker link. If you have your
ARBO Optometric Education Card, your OE
Tracker number should be listed under your name
on the front of the card.
Only optometrists and opticians licensed in
Florida are required to provide their license number when registering for International Vision Expo
continuing education courses.
Pending CE Approval
The “pending CE approval” courses listed are to
serve as a guide to assist you with your course selections. These course listings are being submitted to
the specified accrediting agencies for consideration
of approval— if the course is not listed, it is not
being submitted. Because courses fill up quickly,
International Vision Expo recommends you register early to secure your seat. Remember you always
have the opportunity to change a course selection
after you have registered by calling Client Services
at (800) 811-7151.
Items of Note:
TQ/CEE Exams
• International Vision Expo will not be responsible
for courses that have not received accreditation.
• Do not assume that the courses you registered
for will be approved.
• You will not receive credit if you are late to a
course.
• You will no longer receive course tickets. Your
badge bar code will have all your registered
courses embedded in it. Your badge is required
for admittance to each course. If you make any
changes to your CE registration after you receive
your badge in the mail, you will need to get a
new badge printed onsite so that your current
courses are embedded in your updated badge
bar code for course access entry.
To request a TQ/CEE Exam(s), please complete
the TQ/CEE Exam Request Form available on
site in the Conference Office and be sure to return
it to the Conference Office before departing. If you
do not complete a form on site, you will not receive
the exams. After the Conference you will receive
the test questions by mail from the State University
of New York (SUNY), which administers these
exams. SUNY will directly charge you $25 for grading each exam.
Course Approvals
Course approvals will be updated periodically as
approvals are received from the accrediting agencies. Please check back to see if currently “pending” courses have been approved. Course approval
information will also be available on-site in the
Conference and Registration areas.
New York State Optician Licensure
If you are requesting/maintaining New York State
Optician Licensure, be sure to complete a Certification Request Form available onsite in the Conference Office. A Continuing Education Certificate
will be mailed to you after the conference.
Following the Conference
After the conference, you will receive a letter via
e-mail verifying your course attendance. Please
submit this letter to your state board/national
accreditation agency for license renewal. ■
@VisionMonday
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48
West 2015
Calling All ECPs to the Medical
& Scientific Pavilion
LAS VEGAS—Are you practicing to the fullest scope of your license? Extend your
learning with product and equipment demonstrations at the Medical & Scientific
Pavilion. Compare leading-edge medical equipment for comprehensive disease
diagnosis and treatment. In this area, you will also find business-building, innovative solutions in the Low Vision Pavilion.
The following listing of exhibitors and booth numbers was provided to Vision
Expo Daily by International Vision Expo. For more information, visit www.visionexpowest.com or consult your registration materials.
Month-to-month pricing
ZLWKJXDUDQWHHG\HDU
price lock.
No long-term contracts
UHTXLUHG
Plus, celebrate your successful
implementation with a free Apple Watch®
Sport when you go live within 6 months of
your purchase.
6WRSE\IRUDQ(\HğQLW\(+5GHPRWRGD\
Acuity Pro Software
2020 EHR
4PatientCare
MS12043
ABS Inc Smart Mirror
MS13057
Akorn / TheraTears (Advanced Vision Research)
Allergan
Alpha & Omega Financial
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PDUNVDUHWKHSURSHUW\RIWKHLUUHVSHFWLYHRZQHUV
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LVYDOLGRQWKHSXUFKDVHRI(\HğQLW\(+5IRUXSWRGRFWRUVSHUDFFRXQW2IIHUH[FOXGHV([DP:5,7(5SXUFKDVHV0XVWKDYHRU
SXUFKDVHDQ(\HğQLW\SUDFWLFHPDQDJHPHQWVROXWLRQ8SIURQWIHHVLQFOXGHDFWLYDWLRQDQGLPSOHPHQWDWLRQIHHV1RPRQWKO\
VXEVFULSWLRQIHHVIRUWKHğUVWWKUHHPRQWKVEHJLQQLQJDWGHOLYHU\RIWKHVDQGER[OLQN'LVFRXQWGRHVQRWDSSO\WRWKLUGSDUW\
IHHV2QH$SSOH:DWFK6SRUWSHUDFFRXQWDQGFXVWRPHUPXVWJROLYHZLWKLQVL[PRQWKVRISXUFKDVHGDWH&XVWRPHUZLOOKDYH
FKRLFHRIJUHHQRUEOXHZDWFKEDQGFRORU%DQGFKRLFHLVVXEMHFWWRDYDLODELOLW\$SSOH:DWFK6SRUWZLOOEHVKLSSHGZKHQ
FXVWRPHUJRHVOLYH&DQQRWFRPELQHZLWKRWKHURIIHUVRUSURPRWLRQV2WKHUUHVWULFWLRQVPD\DSSO\$SSOHLVQRWDIğOLDWHGZLWK
QRULVLWDVSRQVRURIWKLV3URPRWLRQ
MS5057
Abbott Medical Optics
ACUVUE Brand Contact lenses
With Eyefinity, the REAL Focus is on YOU.
BOOTH #22065
MS2032
MS5058
MS10059
MS6042
MS10035
MS4046
AOAExcel Inc.
MS5056
Arctic Group of Companies
MS2038
Art Optical Contact Lens Inc
MS9057
Bank of America Practice Solutions
MS2049
Bausch + Lomb
MS12059
Beaver-Visitec International, Inc.
MS12039
BioD LLC.
MS11034
Bio-Tissue, Inc.
MS3046
Blephex LLC (formerly Rysurg llc)
MS2050
Blue View Vision
MS5051
@VisionMonday
,
®
®
50
West 2015
Education Focuses on Changing Role of ECPs
• Arizona Optometric Association (Education endorser)
• Bausch + Lomb (Global Contact Lens Forum, State of the Eyecare
Industry Address)
• British Contact Lens Association (Global Contact Lens Forum)
• Contact Lens Society of America (Global Contact Lens Forum)
• Contact Lens Spectrum (Global Contact Lens Forum)
• Essilor (Dispensing Essentials, State of the Eyecare Industry Address, The HOW?
Behind the WOW! at Retail session, Spectacle Lens Expert Track)
• Eyecare Business (The Ritz-Carlton Leadership Center session, The HOW? Behind
the WOW! at Retail session, Retail track, and Frame Buyers Certificate Program)
• Eyefinity (The Ritz-Carlton Leadership Center Presents—Memorable
Customer Service)
• EyetubeOD.com (Clinical video media partner)
• Invision Magazine (Crowd Sourced Learning track)
• Johnson & Johnson (Global Contact Lens Forum)
• Luxottica (State of the Eyecare Industry Address)
• Primary Care Optometry News (Ocular Surface Disease & Wellness Symposium)
•
•
•
•
Optometric Management (Practice Management track)
Optometry Times (Glaucoma track)
Shire (Diamond supporter, Ocular Surface Disease and Wellness Symposium)
The Vision Council Eyewear & Accessories Division (Frame Buyers Certificate
Program)
• Vision Care Product News (Spectacle Lens Expert track)
• Vision Monday (State of the Eye Care Industry Address)
Education Endorsers: Arizona Optometric Association, Nevada Optometric Association
Diamond Supporters: Alcon, Essilor, Eyefinity, Shire
Platinum Supporters: Allergan, Bausch + Lomb, Johnson & Johnson, Marco, The
Vision Council Eyewear & Accessories Division, TLC Laser Eye Centers
Gold Supporters: Abbott, Kemin, Konan Medical, Signet Armorlite, The Vision Council Low Vision Division, Topcon, Vmax Vision and Zeiss
Silver Supporters: Biotissue, Diopsys, IDOC, MacuHealth, Luxottica, Nordic Naturals,
OcuSoft, Reichert Technologies, Safilo Group, Vision-Ease Worldwide
To learn more or to register, visit www.VisionExpoWest.com. ■
Booth # MS 13057
VISION EXPO WEST BOOTH #16053
G U E S S .CO M
A R T D I R : PAU L M A R C I A N O
PH: PÜL M ANNS
G U E S S ? © 2 0 15
GU2523
52
West 2015
Global Contact Lens Forum Brings Expert Leaders Together
The State of the Contact Lens Industry in 2015
Speakers gave an overview of the state of the contact lens industry as well as insights into Gas Per-
meable Contact Lenses and Soft Contact Lens
Prescribing Trends.
contact lens designs. Attendees learned the tools of the
trade when it comes to setting up a contact lens specialty practice, and being successful and profitable.
Contact Lens Practice – A Survival Guide Q&A Debate
The session covered advanced technologies in specialty CL practice, the debate on disposable vs. reus-
©iStock.com/johncl
LAS VEGAS—International Vision Expo West
once again hosted The Global Contact Lens Forum,
an exclusive “meeting within a meeting” which brings
together many of the most highly respected leaders in
the contact lens field to share their expertise. The
event combines the latest scientific content with critical business strategies, covering topics from profitability, disease and technology, as well as forecasting the
future of the contact lens industry.
Endorsed by the British Contact Lens Association (BCLA) and the Contact Lens Society of
America (CLSA), the Global Contact Lens Forum
took place on Wednesday, Sept. 16 with six hours
of content:
able lens replacement lens designs, the role of contact
lenses in myopia management, Large diameter GP
CLs, management of irregular corneas, presbyopia
contact lens management and future developments in
Contact Lens Challenges – Evolution and Management Strategies
Attendees heard case reports on contact lens challenges in a medical environment, and learned strategies for successful scleral lens fitting and troubleshooting as well as managing astigmatism.
A Practical Guide to Contact Lens Practice
Attendees learned about the “dollars and sense” in
contact lens practice— billing, coding and compliance in both medical insurance and vision plan
environments, as well as a comprehensive approach
to the management of a contact lens patient—from
start to finish. ■
It’s amazing
how many components are needed
to make seeing so easy.
SEE THE POWER BEHIND THE VISION
2015: Sold out!
2016: Limited availability
Visit booth 20091 to secure the greatest optical innovation in over 50 years
54
West 2015
What Does it Take to Become a ‘Hybrid’ Optician?
7:30 – 9:30 am
5:00 – 6:00 pm
How Important Are the Measurements You Take?
Speaker: Laurie Pierce, LDO, FNAO, ABOM
©iStock.com/manley099
LAS VEGAS—Build a solid foundation of skills and
knowledge in the diverse Dispensing Essentials
12-hour track that covers core competencies in four
key areas for today’s hybrid Optician—Clinical,
Technical, Fashion and Sales. This program can also
be used to efficiently and effectively cross-train all
members of the Optical team. Supported by Essilor.
Friday, September 18
8:30 – 9:30 am
The Art and Science of Frame Styling Your
Patients
Speaker: Joy Gibb, ABOC
Clinical Ocular Concepts for Opticians, Technicians
and Ancillary Staff
Speaker: Vincent Young, MD
2:45 – 4:45 pm
11:00 am – 12:00 pm
5:00 – 6:00 pm
A Guide to Spectacle Lens Materials
Speaker: Raymond Dennis
Reducing Redo’s
Speaker: Mike Della Pesca, ABOM
Troubleshooting Rx Complaints
Speaker: Joy Gibb, ABOC
Saturday, September 19
1:45 – 3:45pm
Sunlight, Sun Lenses and Your Eyes
Speaker: Mike Della Pesca, ABOM
4:00 – 5:00 pm
Communicating Value: How Do You and Your Patient
Differentiate $99 Eyewear From $999 Eyewear?
Speaker: Laurie Pierce, LDO, FNAO, ABOM ■
56
West 2015
Medical & Scientific Pavilion Exhibitors
Bruder Healthcare Company
Cal Coast Ophthalmic Instruments
Canon U.S.A. Inc.
MS3054
MS9051
MS11043
Eyecom
MS12055
ICare USA
MS7045
EyeCOR by Nteon
MS12038
Innova Systems Inc.
MS5049
Eyewear by ROI
First Insight Corp
MR23128
MS11033, MS6059
Keeler Instruments Inc
MS7046
Konan Medical USA, Inc.
MS4043
CenterVue Inc.
MS5043
First Tech Consulting Svc
MS2039
Kowa American Corporation
Cerium Visual Technologies
MS5054
FittingBox
MS2037
Largan Medical Co. LTD.
Fortifeye Vitamins
MS2036
LensFerry
FoxFire Systems Group
MS4052
Lipotriad LLC
MS2066
Lombart Instrument
MS8043
MS12034
M&S Technologies
MS11039
Compulink Business Systems Inc
Coopervision Inc
MS10039
MS9059
Crystal Practice Management (Abeo Solutions Inc)
MS11037
Designs for Vision
MS12033
Freedom Meditech Inc
Freedom Scientific
MS2046
Getwell EHR
MS3042
MacuHealth LLC
MS7043
MS5059
Macular Health LLC
MS3043
Main Street Hub
MS3036
MS9055
Diopsys Inc.
MS4037
GPN / The Edge
DoctorsInternet.com
MS6041
Haag-Streit USA/Reliance
Enhanced Medical Services
MS4048
HAI Laboratories
Eschenbach Optik Of America
MS11031
Hawaiian Moon
Eye ECO Inc
MS12028
MS6047
MS3044
MS13049
GP Specialists
DGH Technology Inc
Eye Photo Systems Inc
MS13043
MS4053
Marco Ophthalmic Inc
MS8031
MS6046
MaxiVision (Medop Inc)
MS4069
MS3058
Medical Financing and Retirement Solutions, LLC
MS10043
Heidelberg Engineering Inc
MS7053
Heine USA Inc
MS9046
MS3038
Five Principals of (ƪHFWLYH6WDƪ7UDLQLQJ
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5. Provide an ROI –,GHQWLI\WKHUHWXUQRQLQYHVWPHQWVIURPVXFFHVVIXO
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Visit LearnEyeCare.com to learn more or call 844 940-2020
See us at booth #25119 or call Bill Scott at 646-831-8873 or [email protected] to set up a demonstration
CREATING THE
SE
PT
EM
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R
CONSUMER
CONNECTION
N
O
I
VIS
COME VISIT THE NEW LUX ACADEMY EDUCATION LAB
Enhance your practice potential and explore new training opportunities
LuxAcademyEducationLab.com for more info
58
West 2015
Medical & Scientific Pavilion Exhibitors
MS3059
Optovue Inc
MS5035
Tomey Corp
My Vision Express
MS6057
Pharmanex / NuSkin
MS2061
Topcon Medical Systems
NCI Vision Systems
MS2047
Practice Director Software
MS6055
UMI
MS2068
Nidek Inc.
MS4047
PracticeJet, LLC
US Ophthalmic LLC
MS6054
Nordic Naturals
MS9048
QUUXX INC
MS3047
Veatch Ophthalmic Instruments
MS7059
MS3050
Reichert Technologies
MS9043
Viewitech
MS4065
MS5055
Revolution EHR
MS6052
Vision One Credit Union
MS3053
MS5072
Richmond Products
Vision Systems Inc
MS11051
Menicon
NovaBay Pharmaceuticals Inc.
OASIS Medical Inc.
Ocuco / CC Systems
MS13055
MS12035
MS8047
MS11057
MS10054
S4OPTIK / RIGHTmed
MS4038
VisionWeb
MS8053
ScienceBased Health
MS5053
Vitamin Health, Inc.
MS12036
MS10049
Sight4All
MS3056
Volk Optical Inc.
MS10056
Ophthalmic Instruments
MS12049
Smart Vision Labs
MS3034
Walman Optical
MS6033
Optelec
MS12037
Solution Reach
MS3065
OcuHub
Oculus Inc USA
OCuSOFT
MS9035
Williams Group
MS7054
MS10050
Woodlyn Inc
MS8029
Opticolor Inc
MS5052
Synemed
Optikam Tech Inc
MS7047
TearScience Inc.
MS4054
Zeavision LLC
MS2043
Optimetrics Inc
MS5066
Televox Software Inc
MS4059
Zocular
MS2057
Optos Inc.
MS6051
TelScreen
MS7056
■
DON’T JUST SHOWCASE MERCHANDISE,
ACTUALLY IMPROVE YOUR BOTTOM LINE.
Offer your patients the convenience of shopping online
from their trusted eye care provider and even use their
vision benefits.
GET A FREE
DEMO AT THE
JOBSON BOOTH
#25119
MYEYESTORE can build, manage and
supply your practice’s website with a custom
web store for online purchases.
VIRTUAL
TRY ON
CAPABILITY
COMING SOON!
It’s QUICK and EASY, all for one flat monthly
fee, we don’t charge by transaction!
Exclusively
marketed by:
Visit MyEyeStore.com or call 952.463.1200 to learn more.
60
West 2015
Get the Most Out of Your CE Time: Reminder Checklist for Conferees
efer to this helpful checklist to ensure
that your experience at International
Vision Expo West is both educational and
problem free. If you have questions, be sure to
speak with official show personnel who are easily
identified by their International Vision Expo Show
Management badges.
R
8.
Your Badge barcode will have all of your registered courses embedded in it, which is
required for course entry. If you make any course
changes on-site after you have already printed your
badge, you will need to get a new badge printed so
that your current courses are embedded in your
updated badge barcode.
Arrive at your courses on time. You must be in
each course at least 50 minutes of every hour to
receive continuing education (CE) credit. This is
mandated by the state boards and national accrediting agencies (ABO, NCLE, COPE, etc.), and not by
International Vision Expo & Conference. This is
strictly monitored and there are no exceptions.
9.
If you plan to register on-site or want to switch a
course, arrive at the Continuing Education registration area at least one hour before your courses are
scheduled to begin. Lines can be long on-site and it is
still your responsibility to be on time for your courses
in order to receive CE credit.
2.
If you are registering on-site and are concerned
about a timely course arrival due to the length of
the line, ask registration personnel for a course voucher. Present the course voucher to the room monitors in
lieu of your conference badge. After the course, return
to the Continuing Education registration area to complete the registration process properly.
3.
You must have a conferee badge to gain
entrance to any course, even the free courses.
You will no longer receive course tickets. After the
conference, you will receive a letter via e-mail verifying your course attendance. If you do not have a
badge, please go to the Continuing Education registration area.
4.
5.
Course handouts are available online prior to
International Vision Expo West. They will not
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hotos
os
1.
be available on-site for pre-registered conferees. After
you register for your courses, you will be able to print
your own course handouts and bring them to the conference. Course handouts are also available online for
one month following the conference and on the
Vision Expo Mobile App.
If you wish to take 12 or more paid hours of
education, you may request a Continuing Education Certificate. Be sure to complete the request
form available in the Conference Office. The Certificate will be mailed to you after the conference.
6.
In an effort to improve the Continuing Education registration process, conference badges will
not be mailed. A few weeks prior to the event, you
will be e-mailed your course itinerary with the most
current course information, including room numbers.
Please bring this confirmation letter with barcode to
the Continuing Education Express Badge Counter
on-site in CE Registration to have your badge and
course itinerary printed when you arrive at the conference. This will ensure that you have the most upto-date course information on your badge barcode
and course itinerary.
7.
After the conference, you will receive a letter
via e-mail verifying your course attendance.
Please submit this letter to your state board/national
accreditation agency for license renewal. If you did
not supply an e-mail address when you registered,
please update your registration record by calling Client Services at (800) 811-7151.
All Optometrists are required to provide
their ARBO/OE Tracker # for COPE when
registering for International Vision Expo continuing
education courses. Only Optometrists and Opticians
licensed in Florida must provide their license # when
registering for International Vision Expo continuing
education courses.
10.
11.
If you are requesting/maintaining New
York State Optician Licensure, be sure to
complete a Certification Request Form available onsite in the Conference Office. A Continuing Education Certificate will be mailed to you after the conference.
To request a TQ/CEE Exam(s), please
complete the TQ/CEE Exam Request
Form available on-site in the Conference Office and
be sure to return it to the Conference Office before
departing. If you do not complete a form on-site, you
will not receive the exams. After the conference, you
will receive the test questions by mail from the State
University of New York (SUNY), which administers
these exams. SUNY will directly charge you $25 for
grading each exam. ■
12.
@VisionMonday
Make sure to enter the
WIN
A
SPIN
Weekend Drive Promotion
Get a question
and text your answer to
67076
For a chance to win
a weekend in one of
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Essil LP11065
Essilor
Youn
Younger
LP7087
Hoya LP6087
Seiko 18053
GET A QUESTION AT THESE BOOTHS
NO PURCHASE NECESSARY. Ends 9/19/15 7:00PM PST. Open to legal residents of the 50 US who are 25 or older at time of entry. Subject to Official Rules available at booths LP11065, LP6087, LP7087 and 18053 at Vision Expo
West on 9/17/15 7:00AM PST. Void outside of Nevada and wherever else prohibited by law. Transitions and the swirl are registered trademarks of Transitions Optical, Inc. ©2015 Transitions Optical, Inc. ESSILOR is a trademark of
Essilor International. Photochromic performance and polarization are influenced by temperature, UV exposure and lens material.
62
HR CORNER
Creating Your Employee Brand to Attract the Right Talent
eveloping a strong employee brand elevates the image of your company, whether
you are an ECP, wholesale laboratory or
manufacturer, and is the foundation of attracting
external talent to and retaining talent in your company.
Think about your company for a moment. What
is its purpose? What story does it tell? What is the
company—and each employee—working toward
every day?
The answers to such questions should be part of a
brand story that inspires and guides employees to
work toward their company’s mission and helps
them devote their time, energy and attention to
your strategic objectives. But ask these questions of
many employees today and most will pause or simply have no answer.
There are many benefits to properly creating an
employee brand. Companies will be able to recruit
employees who are best suited to meeting their
business vision. Current employees will have a clear
sense of purpose for their actions and their decisionmaking, and a reason to value their work with a
sense of pride. They will also be able to connect
their daily work to the company’s purpose.
In 2013, Gallup conducted a study of U. S. workers and found that only 41 percent of respondents
could say what their company stands for and what
makes its brand different from competitors. The
study also found that employee engagement was a
dismal 30 percent nationwide, which costs the U.S.
economy an estimated $450 billion to $550 billion
annually, according to Gallup.
Developing an authentic and clear definition of
what your employee brand stands for and what role
its employees play in achieving the company vision
and strategy is an essential step toward improving
employee engagement and transforming workers
into your company’s most enthusiastic advocates.
And that more than any other initiative will ensure
the financial success of your company.
D
©iStock.com/Squaredpixels
One key element at the foundation of a successful employee brand initiative is your Talent Value
Proposition. Your TVP is the opportunity that a
company provides to its employees and it’s what
motivates them to devote themselves to your company do to do their very best work.
A strategically focused TVP defines what the
company wants to achieve, how and where its
employees will focus their time, energy and effort,
and the values they are expected to exhibit. When
employees talk about why they love working at your
practice, wholesale lab or company, the TVP should
be the reason behind their enthusiasm, their contributions and their loyalty.
Without an employee brand that connects what
your employees see as the purpose behind your
company’s Customer Value Proposition, there is the
risk that employees will create a brand experience
that does not resonate with the consumers they
serve and the experience your customers expect.
One last reminder: employee brand is not just a
buzzword or a one-time event; it is a continuous,
purposeful plan for helping the organization meet
its overarching strategies which, among many objectives, includes employee satisfaction and employee
retention, as well as customer satisfaction and customer retention.
Hedley Lawson, Contributing Editor
Managing Partner
Aligned Growth Partners, LLC
(707) 217-0979
[email protected]
www.alignedgrowth.com ■
@VisionMonday
64
COURSE HIGHLIGHTS
CLINICAL
7:15 AM–
8:15 AM
CLINICAL
CLINICAL
CLINICAL
CLINICAL
CLINICAL
CLINICAL
22C5
22C6
22C7
CONTACT LENS
21C1
Ocular Nutrition Controversies
Gerson; Shechtman; Ferrucci
FREE | Breakfast
This course is from 7:00 AM-8:00 AM
C, FL-OD
8:30 AM–
9:30 AM
22C1
22C2
CROWD SOURCED
LEARNING
ODs on Facebook:
Clinical Tales from the
Trenches
Understanding the
Structure/Function
Duo in Glaucoma
22C3
22C4
Cases from the
Clinic
New Technology
Rapid Fire Session
Onofrey
Geffen, Karpecki
Fingeret
Primary Care:
A Female
Perspective
22L1
Optic Nerve and
Imaging
Pediatric Clinical
Pearls
Train Wrecks in
Contact Lenses
Gaddie
Kattouf
Sonsino
Carlson; Jasper
COURSES: SEPTEMBER 17
Dunbar; Glazier
C, FL-OD
9:45 AM–
10:45 AM
C, FL-OD
23C1
C, FL-OD
23C2
The Greatest Anterior
Segment Disease and
Medical Management
of Contact Lens
Complications Course
— Ever!
Progression in
Glaucoma
Fingeret
23C3
Diagnosis and
Management of
TBI-Related Vision
Problems
C, FL-OD
23C4
Creating a 5-Star
Patient Experience
M. Schaeffer; Brujic
Morgenstern
J. Schaeffer; Karpecki;
Ficco
23C5
Optimal
Management of
Meibomian Gland
Disease and
Ocular Surface
Disease
C, FL-OD
23C6
My Doc Told Me
to Get an Eye
Exam
Onofrey
C, FL-OD, TPA
C, FL-OD
24C2
Integrating the
Optometric
Practice:
Embracing
Disruptive
Technology
24C3
Clinical
Conundrums in
Glaucoma
Sowka
C, FL-OD
24C4
Growing Your
Practice with
VEP Testing
and Automated
Pupillography
C, FL-OD
C, FL-OP, FL-OD, N,
NYS-CL-I
C, FL-OD
23C7
23L1
CROWD
SOURCED
LEARNING
So Now What?
Take the Contact
Lens Challenge - Fit
the Unusual Eye!
Haynie; Shechtman
This course is
2 hours from
9:45 AM–
11:45 AM
This course is
2 hours from
9:45 AM–11:45 AM
Lahr
This course is
2 hours from
9:45 AM–11:45 AM
11:00 AM–
12:00 PM
C, FL-OD
Eiden; Sclafani
C, FL-OD
24C5
24C6
Low Vision Case
Studies: Treating
the Common and
Not So Common
WaveFront Driven
Refraction - The
Time is Now
Jasper
Porter
C. Thomas
Eakland
C, FL-OD, TPA, T
1:30 PM–
2:30 PM
C, FL-OD
C, FL-OD
C, FL-OD
20C3
C, FL-OD
C, FL-OD
C, FL-OP, FL-OD, N,
NYS-CL-I
C, FL-OD, T
20C1
Amniotic Membrane
Workshop
KEYNOTE SERIES
State of the Eye Care Industry Address
Devries; Caldwell
Moderator: Smick
Panelists: Purcell; Rush; Meyering
$210
Limited Attendance
This workshop is 2 hours
from 12:30 PM–2:30 PM
C, FL-OD
2:45 PM–
4:45 PM
NOT FOR CREDIT
25C1
25C2
The Greatest Posterior
Segment Disease
Course — Ever!
Glaucoma Pearls
and Grand Rounds
Dunbar; Haynie;
Sherman
Moderator: Fingeret
Panelists: Sowka;
Gaddie
C, FL-OD, T
5:00 PM–
6:00 PM
25C3
Optometric
Treatment
for Binocular
Vision and
Accommodative
Disorders
CROWD
SOURCED
LEARNING
Managing
Superficial Cornea
Injuries
Kattouf
Gurwood; Myers
C, FL-OD, T
26C1
C, FL-OD
26C2
Low Vision
Rehabilitation in the
Private Practice: Tips
for the Optometrist
and Optician
Doctor, I See
Double: Managing
Cranial Nerve
Palsies
25C4
26C3
Prescription
Formulas for the
Pediatric Patient
C, FL-OD, TPA, T
26C4
What a Pain!
Ajamian; Mann
Kattouf
25C5
25C6
Innovation in
Cataract Surgery
Our Favorite
Cases
Bloomenstein
Ajamian; Mann
C, FL-OD
C, FL-OD, TPA
26C5
Color Vision
in Health and
Disease
C. Thomas
Sowka
Noon
25L1
The Greatest Ocular
Surface Disease
and Dry Eye Course:
The Diagnosis,
Treatment and
Development of a
Dry Eye Center
Management of
Complex Contact
Lens Cases with
Hybrid, Piggyback/
Tandem Systems
and Custom Soft
Lens Designs
J. Schaeffer;
Devries; Ficco
Eiden; Sonsino
C, FL-OD, TPA, T
C, FL-OP, FL-OD, N,
NYS-CL-I
26C7
CROWD
SOURCED
LEARNING
Anterior Segment
and Contact Lenses
26L1
Anterior Segment
OCT Applications
in Contact Lens
Evaluation
Sonsino
Sclafani;
Bloomenstein
A, C, FL-OP, FL-OD
6:00 PM–
9:00 PM
25C7
C, FL-OD
C, FL-OD
C, FL-OD, O, TPA
C, FL-OD
C, FL-OP, FL-OD, N,
NYS-CL-I
C, FL-OP, FL-OD, N,
NYS-CL-I
KEYNOTE SERIES
Alcon Air Optix® Colors Education Salon
A 90-minute interactive certificate training and social engagement for Contact Lens Technicians and other eye care office staff.
NOT FOR CREDIT
Pre-Registration Required | FREE | Mandalay Bay Hotel
ACCREDITATION LEGEND
A - ABO
T - TQ/CEE
FL-T - Florida State Board of Opticianry - Technical
N - NCLE
NYS-D/CL - New York State Optician - Dispencing/Contact Lens
O - Orals
P - AOA Paraoptometric Commission
FL-OP - Florida State Board of Opticianry
TPA - Therapeutic
C - COPE
FL-OD - Florida State Board of Optometry
65
OPTICAL
TECHNOLOGY
OPTICAL
TECHNOLOGY
21O1
Handling
Prescriptions That
Contain Prism
Walker
A, FL-T, NYS-D-I
22O1
A Streamlined
Approach to Low
Vision Care: Experts
Share Their Tips
21O2
BUSINESS
SOLUTIONS
BUSINESS
SOLUTIONS
BUSINESS
SOLUTIONS
21B1
21B5
Presenting Fees and Prices
So the Patient Recognizes
the Worth of the Expense
Cracking the Code –
Clinical Case
Management
Medical Record
Compliance, Part 1
Young
This course is
2 hours from
7:30 AM – 9:30 AM
Wright
A, C, FL-OP, FL-OD
BUSINESS
SOLUTIONS
Rumpakis
22B1
22B2
22B3
22B4
CROWD SOURCED
LEARNING
Sell Is Not a Four Letter
Word
RETAIL TRACK
Everybody Loves
Warby (And Why ECPs
Should Too)
Tracking Practice
Performance
Profiting with Vision
Care Plans
Gerber
Binkowitz
Gibb
Friedfeld
This course is
2 hours from
7:30 AM – 9:30 AM
22B6
FRAME BUYERS
PROGRAM
Six Key Steps to
Having a Successful
Retail Business
McCormack
A, P, FL-OP, NYS-D-I
23O1
SPECTACLE LENS
EXPERT TRACK
Utilizing Filters and
Coatings to Meet
Patient Needs
BUSINESS
SOLUTIONS
DISPENSING
ESSENTIALS
Clinical Ocular
Concepts for
Opticians,
Technicians and
Ancillary Staff
Moderator: Buttazzoni
Panelist: TBD
A, P, FL-OP, NYS-D-I
BUSINESS
SOLUTIONS
A, FL-OP
23O2
Light, the Eye and
the Brain
Kotob
A, C, FL-OP,
FL-OD
A, FL-OP
23B1
23B2
The Flip Point - Learning
to Extract the Maximum
Value from Discontinued
Eyewear
A, C, FL-OP, FL-OD
23B3
RETAIL TRACK
The New Rules of
Optical Retailing
B. Gerber
Santini
Top 10 Practice
Management
Mistakes & How
to Fix Them
Wright
Dennis
A, P, C, FL-OP,
FL-OD
23B4
FRAME BUYERS
PROGRAM
The Mathematics
of Frame Board
Management and
Collection-Driven
Merchandising
A, FL-OP
23B5
Build Your Patient
Base One Person at
a Frame
Friedfeld
23B6
Capture More
Patients through
Engaging
Communication
Hinton
Binkowitz
A, FL-T, NYS-D-I
A, FL-T, NYS-D-I
24O1
A, FL-OP
24O2
What Every
Technician and
Optician Should
Know About Ocular
Emergencies
DISPENSING
ESSENTIALS
A Guide to
Spectacle Lens
Materials
Lawrence
Dennis
A, C, FL-OP,
FL-OD
A, FL-OP
24B1
24B2
Increasing Your Average
Sale
Gibb
A, FL-OP
24B3
RETAIL TRACK
The Power of
Promotions
B. Gerber
FRAME
BUYERS
PROGRAM
How to Become
a Savvy Sunwear
Frame Buyer
A, FL-OP
24B4
24B5
Overcoming
Everyday Challenges
in Your Business
CROWD
SOURCED
LEARNING
Solving the
Marketing Mystery
Manso
A, FL-OP
24B6
Proven Ways to
Increase Patient
Retention and Add
Revenue
Hinton
Morris
R. Johnson
A, FL-T, NYS-D-I, P
A, FL-T, NYS-D-I
A, FL-OP
A, FL-OP
A, FL-OP
A, FL-OP
A, C, FL-OP, FL-OD
A, FL-OP
20C1
KEYNOTE SERIES
State of the Eye Care Industry Address
Moderator: Smick
Panelists: Purcell; Rush; Meyering
NOT FOR CREDIT
25O1
SPECTACLE LENS
EXPERT TRACK
Spectacle Lens
Update: Everything
You Need to Know
25O2
Applying Lens
Technology to
Minimize Digital
Eyestrain
25B1
25B2
Meaningful Use — Stage 1
and 2: Your Survival Guide!
CROWD SOURCED
LEARNING
Motivation,
Delegation, and
Prioritization: A Primer
for Practice Managers
and Business Owners
Gross; Henry
Dennis
Vitale
25B3
Marketing
Lessons from
Google
Kuan, A. Ziegler
25B4
25B5
25B6
FRAME BUYERS
PROGRAM
Vendor Selection,
Evaluation and
Inventory Planning
Cracking the Code –
Clinical Case
Management
Medical Record
Compliance, Part 2
Enhancing Profit and
Productivity
Rogerson
Rumpakis
Morris
Record
A, FL-T, NYS-D-I
A, FL-T, NYS-D-I
C, FL-OD
26O1
26O2
SPECTACLE LENS
EXPERT TRACK
Matching Spectacle
Lens Technology to
Patient Needs
DISPENSING
ESSENTIALS
How Important are
the Measurements
You Take?
Confessions of a Practice
Management Consultant:
The Five Things Practices
Do That Cost Them
Thousands!
Vitale
Pierce
G. Gerber
A, FL-OP
26B1
A, FL-OP
26B2
The New Industrial
Revolution: 3D
Printing
Taveras
A, FL-OP
26B3
CROWD
SOURCED
LEARNING
Conflicts —
Avoiding Them,
Resolving Them
A, P, C, FL-OP,
FL-OD
26B4
Don’t Think Big.
Think HUGE!!!
Hinton
A, C, FL-OP, FL-OD
26B5
Patient
Communication
and Sales
Strategies
Manso
Gibb
A, FL-T, NYS-D-I
A, FL-T, NYS-D-I
A, C, FL-OP, FL-OD
A, FL-OP
A, P, FL-OP
A, FL-OP
A, FL-OP
KEYNOTE SERIES
Alcon Air Optix® Colors Education Salon
A 90-minute interactive certificate training and social engagement for Contact Lens Technicians and other eye care office staff.
Pre-Registration Required | FREE | Mandalay Bay Hotel
NOT FOR CREDIT
International Vision Expo has organized the Continuing Education curriculum to be more inclusive. We encourage all ODs, opticians, staff and other eyecare professionals
to evaluate each individual course for relevance to your practice or business. To guide your selection, courses have been divided into four overarching topic areas: Clinical,
Optical Technology, Contact Lens and Business Solutions. You are welcome to attend any course that appeals to you. Course Listings were provided to Vision Expo Daily by
International Vision Expo. For more information, visit www.visionexpowest.com or consult your registration materials.
West 2015
66
m a r k e t p l a c e / advertising Information: (888) 498-1460 | [email protected]
CLASSIFIED
MERCHANDISE OFFERED
BUILDING YOU A BETTER BUSINESS
SPACE
PLANNING
I N TE R IO R
DISPLAY
D ESIGN
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800.346.8890
VISIT US AT
BOOTH 16076
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ƵƐĞĚŽƉƟĐĂůĞƋƵŝƉŵĞŶƚŝŶƚŚĞh^͊͊
DĂŶǇDĂŶƵĨĂĐƚƵƌĞƐĂŶĚDŽĚĞůƐŝŶ^ƚŽĐŬ͊͊
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Protect Lenses & Frames With Our
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— iÀ>`ÊÃÌÀ>]Ê
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6 DECADES OF SERVICE
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CLASSIFIED
MERCHANDISE OFFERED
OPPORTUNITY TO "MAXIMIZE YOUR PROFITS"
WWW.EYEWEAR4LESS.COM
WILL BE IN LAS VEGAS AT THE VENETIAN HOTEL
SEPTEMBER 17th THRU SEPTEMBER 19th
BRAND NAME & DESIGNER EYEWEAR AT
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TO SCHEDULE AN APPOINTMENT IN ADVANCE CALL
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Occupational & Progressive lenses.
Open Positions:
Corporate Office - San Diego, CA
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- Miami, FL (candidate must live
within the territory)
InoTime - Philadelphia, PA
- Vice President
Proven experience in the
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package with benefits including 401K!
Please email resume to
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or fax to 858.444.3844
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69
SHOW NEWS
OWA Board Appoints Six New Directors, Names Executive Committee
LAS VEGAS—The Optical Women’s Association
(OWA) welcomes six new board members: Katherine
Allen, marketing manager for Luneau Technology
Group – North America; Maureen Cavanagh, president of the Vision Impact Institute; Jennifer Jackson,
associate vice president for the western U.S. for Marcolin Eyewear USA; Janet Johnson, director of Acuitas Product (USA and Canada) for Ocuco Inc.; Valerie
Manso, ABOC, FNAO, vice president of sales and
education for Blutech Lenses; and Tammy Reaves
vice president of development and licensing for
Pearle Vision, a Luxottica brand.
These talented women were chosen
in Minneapolis. All of the appointments are
for their amazing career achievements
effective immediately.
and their commitment to the OWA’s
“Our new board members bring with
goals of Connecting, Inspiring and
them talent and enthusiasm for the OWA
Leading women in the optical industry,
and its mission. We both welcome our new
according to an announcement from the
members and thank the four board memorganization.
bers who are stepping down off the board,”
The new executive committee is: Heather Smith.
said Christie Walker, outgoing president of
president, Heather Smith, VisionWeb;
the OWA.
immediate past president, Christie Walker, LabTalk;
After fulfilling their terms, the following board
vice president, Tiara Claxton, sales manager at Safilo; members are stepping down: Ann Englert, Debbie
secretary/treasurer, Jean Sabre, owner, Uptown Vision Forstenzer, Liz Segre and Barbara Wagner. ■
Opportunities Abound at Vision Expo West
Celebrities scheduled to appear include Tony
Hawk, Rick Hopper, Wee Man and blind golf champion Jeremy Poincenot. In addition, champagne
toasts, booth demonstrations, contests, free gifts, discounted shows, restaurant specials and more abound
at the top trade show for eyecare professionals in the
Americas and can all be found online by going to
Show Specials on visionexpowest.com.
“We understand that other manufacturers may
wish to set appointments to preview their collections
and equipment in hotels and other locations around
Las Vegas,” said Tom Loughran, Industry VP, for
Reed Exhibitions. “Please respect the commitment
of time, money, personnel and support for the entire
industry by choosing to honor appointments with the
500+ suppliers who exhibit at International Vision
Expo which would not be the largest fashion and
medical eyecare event in the Americas without their
participation.”
More than 45 new fashion exhibitors from eight
countries will debut fall lines, accessories and new
eyewear trends throughout Vision Expo’s high-end
fashion pavilions, The Suites, The Galleria and Eyewear & Accessories pavilion. Over 25 new exhibitors
will debut in the Lenses & Processing Technology
Pavilion, and more than 20 new exhibitors in the
Medical & Scientific Pavilion.
Additionally, optometrists can reconnect with old
classmates at a host of alumni receptions at Vision
Expo West. Alumni from all schools can use the
Vision Mobile App to find each other at the Conference and connect. ■
Silhouette Launches Adidas Performance RX With DEL
ward to collaborating closely with DEL to continue
growing adidas Eyewear, a beloved brand worn by
top athletes and sports enthusiasts alike.”
“This collaboration with Silhouette and launch of
the exciting Adidas Performance RX program is the
foundation for our EZCONNECT service, said ABB
Optical Group’s Nan Meehan, vice president of eyewear. “With this new service, we are bringing frames
and digitally fabricated lenses together using a
streamlined and efficient web portal created for eyecare professionals.”
Scott Pearl, Digital Eye Lab’s managing director,
added, “ We are very confident that the logistics,
quality and service improvements found within
EZCONNECT will reinforce our customer base’s
ability to compete and win.”
“We are thrilled to launch this exciting new program with Digital Eye Lab, who just like Silhouette
are dedicated to producing eyewear that is personal-
ized to the wearer’s needs and lifestyle,” said Daniel
Rogger, CEO of Silhouette International.
“This partnership with Silhouette and their exciting
Adidas Performance RX Line is the foundation for a
revolutionary process of ordering a complete pair of
eyewear through Digital Eye Lab’s new EZCONNECT online portal,” added Angel Alvarez, CEO of
ABB Optical Group, DEL’s parent company. “This
unique program brings simplicity, accuracy, faster turnaround times and improved efficiencies to ECPs. ■
@VisionMonday
70
SHOW SHOTS
1. Speakers at “Tech’s Appeal: Digital Tools To Seduce the Savvy
Retail Customer,” a VM LIVE event included (l to r) Scott Snyder of
Mobiquity, Michael Boland of BIA/Kelsey and David Chute of i2C
Ventures.
2. Tech’s Appeal was a soldout VM Live event.
3. With “Hyper Local” an important element of digital outreach today,
Michael Boland brought a unique perspective on this trend.
4. Keynote speaker Scott Snyder provided both a mile-high perspective on trends and showcased a series of real-world examples and
projects to illuminate what’s happening to link “click with brick.
5. (L to R) Women in Optometry’s Katie Gilbert-Spear, OD; Marjolin Bijlefeld; and April Jasper, OD, at the Corporate Optometry Reports Meeting.
6. Attendees settle in for an informative session during the Corporate
Optometry Reports Meeting.
7. Lovejoy Eyecare Consulting’s Wallace Lovejoy (l) and Joe Neville, JBN
Consulting during lunch at the Corporate Optometry Reports Meeting.
1
5
// DIGITAL LIFE
MADE BY ZEISS
4
3
2
6
7
The moment your eyes keep
up with your digital life.
ZEISS Digital Lens.
DESIGNED FOR
THE DIGITAL
LIFESTYLE
©2015 Carl Zeiss Vision Inc. ZEISS Digital Lens products designed and manufactured using
Carl Zeiss Vision technology. US Patent 6,089,713. Other patents pending. Rev 08/15
71
SHOW SHOTS
1. The Vision Council’s Eyewear & Accessories and Sunglass & Readers Division meeting held an eyewear and retail tech ‘Summit’ featuring panels of experts in 3D printing and online retailing. (L to R) Nikki Iravani, OD, Global EyeVentures; Richard van
de Vrie, Luxexcel; Jeremiah Andrick, Logitech; moderator Dean Browell, PhD, Feedback
Agency; Steve Kodey, The Vision Council; Pia Taveras, ClearVision Optical; and Kate
Doerksen, DITTO.com.
2. Kate Doerksen, CEO of DITTO.com, at The Vision Council’s Eyewear & Accessories
and Sunglass & Readers Division meeting eyewear and retail tech “Summit.”
3. Opti-Port keynote speaker, change management expert Garrison Wynn, discussed
how to implement and manage change in a multi-office eyecare practice.
4. (L to R) Richard Sanchez, Visibility Management; Prevent Blindness’ Hugh Parry;
Chuck Williamson; and Vision Source’s Jim Greenwood participate in the 2015 Prevent
Blindness Swing Fore Sight Golf Event on Wednesday.
5. Ray West of Essilor hooks up wires for a display in their booth.
6. Sarah Gallegos from Eyefinity browses through an iPad during their booth setup.
7. Debra Forstenzer sets up the Altair eyewear display case.
2
3
5
1
4
7
6
NEW
Digita
l Insid ®
e
Techn
o
logy
// PROGRESSIVE LENSES
ZEISS Precision Progressives
with Digital Inside® Technology
MADE BY ZEISS
BETTER VISION
FOR TODAY’S
WORLD.
©2015 Carl Zeiss Vision Inc. Digital Inside is a registered trademark of Carl Zeiss Vision Inc. Rev 08/15
72
SHOW SHOTS
1
2
3
4
5
6
// DURABILITY & CLARITY
©2015 Carl Zeiss Vision Inc. DuraVision is registered trademark of Carl Zeiss Vision GmbH.
DuraVision products are designed and manufactured using Carl Zeiss Vision technology.
US Patent 6,852,406. Rev 08/15
MADE BY ZEISS
1. Victor Peaks stands by the Zeiss
i.Profiler Plus during showroom setup.
2. Johnny Banchero takes a break from
unpacking boxes in the VSP Global booth.
3. (L to R) Julianne Daempfle, Tom O’Toole,
Laurie Adams and Tony Doddo of Safilo
pose together in their booth on the showroom floor during setup.
4. Krista Staudt (l) and Adrienne Lauro
take a break from organizing the Santinelli
International display.
5. Gianna Litteriello (l) and Amanda Calello
sort through boxes at the Marcolin booth.
6. Anton Weimer fastens bolts into a machine during booth setup at the Schneider
Optical Machines.
7. Shaleen Ratansi of Tura Inc. unpacks
and sorts through frames.
7
Our
Mos
Durabt
le
AR len
ses
ever
The moment lenses
survive even the toughest
endurance tests.
ZEISS DuraVision Platinum.
DENSELY PACKED
LAYERS FOR
INCREDIBLY
TOUGH LENSES
The moment greater clarity equals greater confidence.
ZEISS DriveSafe.
NEW
FROM
ZEISS
// DRIVESAFE
MADE BY ZEISS
More than 2/3 of your patients may suffer from stress while driving, including challenges
with vision. Help alleviate their stress with a new all-day lens solution – ZEISS DriveSafe.
2
1
Better vision in low light conditions.
Glare reduction that targets today’s
high-intensity headlights.
3
Clearer viewing of the dashboard,
mirrors, and road.
Recommend DriveSafe to patients who need better vision while driving.
To learn more visit www.zeiss.com/DriveSafe.
©2015 Carl Zeiss Vision Inc. DriveSafe products are designed and manufactured using Carl Zeiss Vision technology. US patent 6,089,713. Other patents pending. Rev. 08/15
PRESCRIBE
OXYGEN
Make the healthier choice for
your 1-day contact lens patients.
CooperVision has the world’s largest portfolio
of silicone hydrogel 1-day contact lenses,
because all eyes need oxygen.
For more information, visit coopervision.com, contact your
CooperVision sales representative or call 800 341 2020.
MyDay® and clariti® 1 day lenses offer high oxygen transmissibility.
©2015 CooperVision, Inc. 1569 08/15

SHOW DAILY - Vision Expo West

Transcription

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