MEDIA KIT

ADVERTISING ON KBIM
RADIO

RADIO reaches 93% of all
consumers each week!
•44.7% Listen in the car
•36.1% Listen at home
•19% Listen at work/other
Source: Radio Advertising Bureau
The Music You Grew Up W ith & Today' s Hits
FORMAT-GOLD BASED ADULT CONTEMPORARY
TARGET AUDIENCE-ADULTS 25-54
On The Air:
Bee and the Breakfast Club
Tom A. Ruiz
Mark Roper
Station Features:
SE New Mexico’s ONLY Local news source
Local HS Sports
Round Table
Dallas Cowboys Football
The Music:
Elton John
The Eagles
Linda Ronstadt
Fleetwood Mac
Phil Collins
The Police
OUR LISTENERS ARE YOU CUSTOMERS
LISTENING AGE
58%
WOMEN
24%
27%
25%
% of Audience
42%
MEN
30%
20%
19%
14%
14%
15%
10%
5%
0%
18-24
25-34
35-44
45-54
55-64
The Morning Show at COOL 94 9
mixes local programming that
reflects South Eastern New
Mexico with local news, sports
and weather. Bee and the
Breakfast Club, is a communitybased morning show which is live
and local. Serving 22 counties in
New Mexico and West Texas with
a 100,000-watt signal originating
from on top an 1838 foot tower.
COVERAGE AREA
Roswell
Artesia
Carlsbad
Hobbs
THE LARGEST
FOOTPRINT IN
SOUTHEASTERN
NEW MEXICO
FORMAT-CONSERVATIVE TALK RADIO
TARGET AUDIENCE-ADULTS 25-64
On The Air:
Station Features:
Local news, weather, & sports
Laura Ingram
Rush Limbaugh
Sean Hannity
Roger Hedgecock
Paul Harvey News & Comment
Rusty Humphries
Coast to Coast w/George Noory
Weekends:
Kim Komando
Money Talk w/ Bob Brinker
OUR LISTENERS ARE YOUR CUSTOMERS
LISTENING AGE
58%
MEN
42%
WOMEN
% OF AUDIENCE
20%
20%
18%
16%
14%
12%
10%
8%
6%
18%
19%
14%
13%
4%
2%
0%
18-24
25-34
35-44
45-54
55-64
COVERAGE AREA
SERVING
THE AREA
FOR OVER
50 YEARS
NEWSPAPER COMPARISON


Number of
households
go up
Circulation
goes down
Ad rates soar
higher
HOUSEHOLDS
CIRCULATION
COST
15.0%
10.4%
10.0%
7.8%
5.0%
PERCENT CHANGE SINCE 2003

0.0%
2003-S/S
2004-F/W
2004-S/S
2005-F/W
2005-S/S
2006-F/W
2006-S/S
2007-F/W
2007-S/S
2008-F/W
2008-S/S
-4.8%
-5.0%
-10.0%
-15.0%
-20.0%
YEAR
You can advertise 2 days a month in the newspaper or reach your customers all day
everyday in the same month for the same money on the radio
Source: RAB Newspaper performance report RDR M-F
OPPORTUNITY

Tailored-made commercial schedules to fit your budget needs and
your business goals

Special features including Round Table, Dallas Cowboys football, local
high school sports, and more

Promotional on-the-air giveaways, web site tie-ins, and live remotes.
It’s all designed to increase traffic to your business

Let’s make an appointment today and create a partnership to grow
your business