advertising awards shows are important

ADVERTISING SUPPLEMENT
advertising awards shows are important
on april 27, in a packed room at hotel arts,
Calgary’s advertising community gathered
for the 2012 ad rodeo anvil awards. that
night i was reminded, once again, why awards
shows are important to our industry.
the ad rodeo anvil awards bring our
community closer together. they provide
a chance to climb out of the trenches and
share a drink. the creative community
squeezes into their sunday’s best ( jeans) to
swap stories and come together as friends
and colleagues ... and put faces to twitter
handles.
the ad rodeo anvil awards encourage
our creative community to continually push
its craft. a celebration of the best work in our
market inspires everyone to set the bar higher,
push thinking and execution further – and
when that happens, our clients are big winners.
the ad rodeo anvil awards are good for
staff retention and recruitment. who doesn’t
want to work for a winner?
the ad rodeo anvil awards bring agencies
closer with their clients. whether it is a shared
cocktail, laugh or award, clients recognize and
support great business-building ideas.
Best of show award winners
Best of show
KARO GROUP
TRAVEL ALBERTA
Remember to
Breathe TV Series
non-Broadcast
KARO GROUP
TRAVEL ALBERTA
Remember to
Breathe
the ad rodeo anvil awards bring teams
together. there is a true pride of place that
comes with hooting, hollering and heckling
alongside the people you work with.
on that april night, i sat amongst my peers,
proud to be a part of the talent, energy and effort
that defines Calgary’s advertising community.
enjoy the work displayed here and see all of
the evening’s winners at adrodeo.com
rob fairhead, Partner, ZGM Collaborative
Marketing and current President of the ad
rodeo association
winners’ legend:
categorY
AGENCY
CLIENT
Project Title
out-of-home
single
VENTURE
COMMUNICATIONS
TRAVEL ALBERTA
Elevator Gondola
tV single oVer
$30K
KARO GROUP
TRAVEL ALBERTA
Skating
tV single oVer
$30K
KARO GROUP
TRAVEL ALBERTA
Fishing
tV series
KARO GROUP
TRAVEL ALBERTA
Remember to
Breathe: Winter
tV series
KARO GROUP
TRAVEL ALBERTA
Remember to
Breathe: Summer
ADVERTISING SUPPLEMENT
MORE AWARD WINNERS
MAGAZINE SINGLE
WAX
CALGARY FARMERS’ MARKET
Winter Knits Pig
MAGAZINE SERIES
MACLAREN MCCANN
FOTOLIA
Fotolia 2011
ENVIRONMENTAL DESIGN
WAX
CALGARY FARMERS’ MARKET
Parking Directions
TV SINGLE UNDER $30K
TRIGGER
CALGARY ZOO
Twelve Days of Penguins
RADIO SINGLE
TRIGGER
CHINOOK CENTRE
Danny Destiny –
Engagement Ring
RADIO SERIES
TRIGGER
CHINOOK CENTRE
Danny Destiny
CORPORATE IDENTITY
KARO GROUP
COCOCO
Cococo
SELF-PROMOTION
TRIGGER
TRIGGER
Advent Calendar
POSTER DESIGN SERIES
FOUNDRY COMMUNICATIONS
FOUNDRY
Client Appreciation Posters
NON-TRADITIONAL /
GUERILLA
TRIGGER
HEARING LOSS CLINIC
Real-Life Closed Captioning
PUBLIC SERVICE / NOTFOR-PROFIT – TV
TRIGGER
CALGARY ZOO
Twelve Days of Penguins
SFX: (PHONE RINGING)
DANNY: HEY, HOW YAH DOING. I’M DANNY DESTINY.
MAN: HI, I NEED HELP FIGURING OUT… (IS CUT OFF)
DANNY: I KNOW WHAT YOU NEED HELP FIGURING OUT. WHAT
YOUR MOM IS HIDING FROM YOU.
MAN: NO, NO. WHAT MY WIFE WANTS FOR CHRISTMAS… (IS
CUT OFF)
DANNY: OOPSY, CHRISTMAS. I SEE AN ENGAGEMENT RING.
MAN: SHE’S ALREADY MY WIFE.
DANNY: (CHUCKLES) NO KIDDING. RIGHT, YEAH, I KNOW.
CONGRATULATIONS. IT’S NOT DIAMONDS THOUGH IT’S
STARS. NAME A STAR AFTER HER.
MAN: WHAT?
DANNY: A ROCKING CHAIR.
MAN: SHE’S NOT OLD.
DANNY: YOU SHOULD GET HER A FLUGELHORN.
MAN: YOU CAN’T BE SERIOUS.
DANNY: NO. WOMEN LOVE FLUGELHORNS.
ANNCR: IT’S EASY TO FIND WHAT’S ON THEIR MIND AT
CHINOOK CENTRE. SHOP OVER TWO HUNDRED AND FIFTY
STORES INCLUDING ANTHROPOLOGIE, BURBERRY AND
TIFFANY’S.
POSTER DESIGN SINGLE
FOUNDRY COMMUNICATIONS
FOUNDRY
Client Appreciation Posters –
Bratwurst
POSTER DESIGN
SERIES
TRIGGER
TRIGGER
Trigger Carnival &
Freak Show
LOGO
MACLAREN
MCCANN
GUITAR MONKEY
Guitar Monkey
LOGO
ADMAKI
BRAINFACE
Brainface
TV SINGLE OVER $30K
TRIGGER
KAL TIRE
One Option
ANNCR: HELLO. I’M HERE TO INVITE
YOU TO THE STRATHMORE RODEO.
TO HELP ME DO IT, I’M GOING TO USE
SOME SUBLIMINAL ADVERTISING
TECHNIQUES.
SO PRETEND YOU DIDN’T HEAR ME.
WHISPERING: COME TO THE
STRATHMORE RODEO. THIS AUGUST
LONG WEEKEND. THERE’S RODEO,
CHUCKWAGONS, RUNNING OF THE
BULLS AND A NEW MIDWAY. BRING BAGS
OF MONEY AND SPEND IT FREELY WITH
YOUR FRIENDS. OH, AND STAY FOR ALL
FIVE DAYS.
THANKS FOR NOT LISTENING.
RADIO SINGLE
KARO GROUP
STRATHMORE
STAMPEDE
Subliminal Advertising
SOCIAL MEDIA
TRIGGER
ALBERTA BEVERAGE CONTAINER
RECYCLING CORPORATION
Tell Us Where You Want a Bin
ADVERTISING CAMPAIGN
TRIGGER
ALBERTA BEVERAGE CONTAINER
RECYCLING CORPORATION
Tell Us Where You Want a Bin
WEBSITE UNDER $75K
FOUNDRY
COMMUNICATIONS
DAVIGNON MARTIN
Davignon Martin
SELFPROMOTION
WAX
SANDRA HANIAK
Bookkeeping for
Small Business
ANNUAL REPORT
WAX
CALGARY
SOCIETY FOR
PERSONS WITH
DISABILITIES
CSPD Annual
Report 2011
WEBSITE OVER
$75K
ZGM
COLLABORATIVE
MARKETING
W. BRETT WILSON
W. Brett Wilson
WEBSITE UNDER $75K
SAJAK & FARKI
SIX DEGREES
Six Degrees Website
ADVERTISING SUPPLEMENT
MORE AWARD WINNERS
KRAZY KEVIN: AND NOW WE’RE GOING TO
GIVE ONE LUCKY LISTENER A SPECIAL PRIZE.
STAY BY YOUR PHONES.
SFX: (PHONE RINGING)
SAMMY: THIS IS SAMMY.
KRAZY KEVIN: HEY SAMMY, THIS IS KRAZY
KEVIN FROM TOP 40 RADIO.
SAMMY: OMG!
KRAZY KEVIN: YOU’VE JUST WON FREE
TICKETS TO THIS YEAR’S FILM FESTIVAL.
SFX: (DIAL TONE)
ANNCR: IF FILMS MAKE YOU
UNCOMFORTABLE, CALL THEM MOVIES. THE
CALGARY INTERNATIONAL FILM FESTIVAL
RUNS FROM SEPTEMBER 23RD THROUGH
OCTOBER 2ND. DOWNLOAD YOUR
SCHEDULE AT CALGARY FILM DOT COM.
PUBLIC SERVICE / NOT-FORPROFIT – DESIGN
WAX
CALGARY SOCIETY FOR
PERSONS WITH DISABILITIES
CSPD Annual Report 2011
BEST USE OF
ILLUSTRATION
POLLOCK PARKE
ONE YELLOW
RABBIT
High Performance
Rodeo
PUBLIC SERVICE / NOT-FORPROFIT – DESIGN
FOUNDRY COMMUNICATIONS
ALBERTA COLLEGE OF ART
AND DESIGN
ACAD Annual Report
PUBLIC SERVICE /
NOT-FOR-PROFIT – RADIO
WAX
CALGARY INTERNATIONAL
FILM FESTIVAL
Krazy Kevin
BEST USE OF PHOTOGRAPHY
ROTH AND RAMBERG
ROTH AND RAMBERG
In Search of the
Loch Ness Monster
SPONSORS
Find out more:www.adrodeo.com