Annual Report - SA Fashion Week

SA FASHION WEEK
THE BUSINESS OF FASHION
South African Fashion Week — Annual Report 2014
Information and Overview of Activities
Published by CHANNEL F PUBLISHING March 2015
Collection Photographs — Ivan Naude
Event Photography — Kat Grudko & Liz-Mari Richardson
All Rights Reserved SA Fashion Week ©
SA FASHION WEEK
ANNUAL REPORT
THE BUSINESS OF FASHION
SA FASHION WEEK
CONTENTS
INTRODUCTION
PILLARS OF SA FASHION WEEK
COMPETITIONS
AREAS OF BUSINESS
COLLECTIONS
PROJECT
WHOLESALE
RETAIL
GROWTH & DEVELOPMENT
DESIGNER TIMELINE
1
3
5
10
11
19
21
25
31
33
THE BUSINESS OF FASHION
Introductory Note
In many respects, 2014 will mark the coming of age of South African Fashion Week as the country’s only business-to-business fashion platform.
This is the year in which we saw our designers, who either own or supply stores, demonstrate a new understanding of business. This has
positioned them to exploit retail and marketing opportunities like never before.
Balancing creative vision with entrepreneurial intellect and a keen grasp of the consumer’s hunger for self-expression, designers presented
signature looks of a higher calibre of craftsmanship. The designers’ unique selling points carve differentiated niches in a competitive market.
The unprecedented success of the SAFW Buyers Lounge which paralleled runway and installation shows, hosted 45 designers including nine
from Durban and eight from Cape Town. Buyers from across the country bear testimony to this new energy.
2014 also highlights the exceptional progress that The Fashion Agent has made in opening a route to market designers. Currently supplying
75 boutiques, we were delighted when our recent survey indicated that an impressive 920 boutiques would now be interested in stocking local
designers. The retail sector’s warm reception of the twelve new labels launched during Autumn/Winter 2015 Collections in October 2014 is
further evidence of the market’s inherent appetite for innovation.
Global fashion’s fascination with menswear as one of the industry’s hottest new categories reverberates with perfect timing in South Africa too.
We are fortunate to have both a generation of sophisticated and fashion-conscious male consumers as well as an exceptional core of highly
directional, established and emerging designers. Thirteen menswear collections were shown at SAFW during 2014 and seven exciting new
names, including SAFW Menswear competition winner, Andrew Chandler’s on-trend The Wolf label, were launched and are ready for retail,
through boutiques and The Fashion Agent Online.
Edgars, the country’s biggest clothing retailer, continues to demonstrate their canny acumen that has kept them ahead of the pack. They fully
supported the recent introduction of a comprehensive menswear component to the existing seventeen womenswear labels in the SAFW Edgars
Designer Capsule Collections. The success of the designer store-within-a-store as both a retail draw card and a showcase of the best of SA
design, continues unabated since its inception three years ago and remains one of SAFW’s proudest milestones.
The annual SAFW Designer Pop Up Shop, is another retail initiative with immense potential as both an additional revenue stream and to
promote awareness of local labels. Fifty designers exhibited at this year’s event which generated R640 000 within 24 shopping hours.
South African designers continue to face daunting challenges, most particularly in regard to the availability of fabric – a challenge which, to
our delight, many took on this year with characteristic ingenuity by incorporating distinctive digital printing techniques.
SA Fashion Week has partnered with Design SA in its dream to become the creative design industry it has the potential to be. We remain as
true to that dream as the day we started.
Yours in Fashion,
Lucilla Booyzen
1
SA FASHION WEEK
Left to Right: Clive by Clive Rundle (S/S14) Black by Black Coffee (A/W15) Rubicon (A/W15) Amanda Laird Cherry (S/S14)
INTRODUCTION
Vision of SA Fashion Week
The Business of Fashion is more than a slogan at SA Fashion Week. It is the underlying ethos that propels every action we take and drives our
overall vision of a thriving designer-lead local fashion industry that can serve as a powerful engine for economic growth.
Mission of SA Fashion Week
We aim to achieve this vision principally by providing designers with pertinent and ever-evolving tools and platforms to establish sustainable
enterprises and to foster vigorous dialogue and knowledge exchange among all industry stakeholders.
“The fashion industry is hugely important economically.
It is worth over $1 Trillion globally and ranked the
second biggest worldwide economic activity for
intensity of trade.”
Frances Corner, Head of London College of Fashion
2
THE BUSINESS OF FASHION
SA Fashion Week Pillars
The fashion ecosystem needs a range of retailers, a strong youth culture and vibrant cultural institutions. It needs the interplay between street
style and professional stylists, fashion media reporters, editors, bloggers and photographers, to produce a diverse and innovative environment
conducive to expressing signature style. Creating an ecosystem takes time, energy and human desire. SA Fashion Week leads in this field in
South Africa.
Although a classic designer culture is still unfolding in the local context, South Africa has a uniquely exciting dialogue in the making of fashion
which draws deeply from its socio-cultural diversity. A robust business model forms the foundation of SA Fashion Week, and a strong network
of designers, partners and knowledge-exchange forming key pillars.
Designers
SA Fashion Week facilitates the development of commercially viable local designer brands by providing a comprehensive range of strategic
marketing services and platforms as well as learning forums, that designers may exploit throughout the year to optimise their revenue
generation. The number of participating designers grew by 65 percent season-to-season between the Spring/Summer and Autumn/Winter
collections in April and October 2014 respectively with the latter introducing ten additional shows, twenty first-time SA Fashion Week showcases
and the launch of seven brand new menswear labels through the inaugural SA Fashion Week Menswear competition, a first for the industry.
Partners
1. Motions
2. Tresemme
3. Edgars
4. Jameson
5. Skip
6. Lufthansa
7. Renault
8. Crown Plaza Johannesburg - The Rosebank
3
SA FASHION WEEK
From Left to Right: Mantsho by Palesa Mokubung (A/W15) Sies! Isabelle (A/W15) Colleen Eitzen (A/W15) Lunar (S/S14)
PILLARS OF SA FASHION WEEK
Knowledge Exchange
Drawing in particular on director Lucilla Booyzen’s knowledge of the fashion industry gained over a career spanning more than 25 years,
a critical tenet of the SA Fashion Week’s business principal is to pass the benefit of this experience to young designers through various
knowledge exchange forums.
Knowledge Exchange Forums in 2014 included:
1. Pop Up Shop Exhibitors Workshop | Retail & Exhibition Mentorship
The Pop Up Shop Exhibitors Workshop which included informative Q&A sessions, allowed designers to gain valuable insights on how to maximise the return on their investment in the run-up to the 2014 Designer Pop Up Shop in Brooklyn Mall.
2. Seasonal Sponsorship Forum | Sponsorship Leveraging Workshop
Sponsorship forums that draw all sponsors and SA Fashion Week together with the aim of exploring and implementing mutually
beneficial collaborations that can optimise investment are held seasonally in anticipation of flagship SA Fashion Week
collections events.
4
THE BUSINESS OF FASHION
Angelo Sebastian
Jenevieve Lyons
Oh! Deer
Revelation Fashion
Dion Chang, New Talent Search Convenor
Wake: New Talent Winner 2014
5
SA FASHION WEEK
COMPETITIONS
SA Fashion Week actively unearths new talent by running a series of national competitions throughout the year. These are viewed as
educational and mentorship, as well as most importantly, marketing, opportunities, for fledgling designers.“Competitions allow you to
fast-track insight into your brand. They force you to look at your business in the stark light of day and do what is necessary to succeed and
survive” Joseph Altuzarra, women’s luxury ready-to-wear designer.
SA Fashion Week’s 2014 competitions calendar included:
SA Fashion Week Renault New Talent Search 2014
in association with Sunday Times Fashion Weekly
The SAFW New Talent Search has established itself as one of the country’s most prestigious talent searches with a proud record of having
launched the careers of several industry stars including David Tlale, Jacques van der Watt of Black Coffee and Anisa Mpungwe of Loin Cloth
and Ashes. In 2014, the competition significantly amplified its reach and impact by partnering with the Sunday Times Fashion Weekly (STFW),
the fashion supplement of the country’s largest circulation Sunday paper. The STFW partnership formed an integral part of the judging panel
and competition process, as well as providing a strong foundation for media coverage with weekly highlights in the STFW of the competition
finalists leading up to SA Fashion Week Autumn/Winter 2015 Collections.
The SAFW Renault New Talent Search targets young designers with existing labels. We believe that the New Talent Search should reflect the
changes in the surrounding fashion arena, which reflects the 2014 competition theme: A New Point of View. “Fashion is at a crossroads. What
is now being referred to as ‘The Great Recession’, has ensured that creative expression, as well as any element of risk in the retail environment,
has been suppressed and discouraged. It is with this new undercurrent of passing the great recession in mind that the SAFW/Renault New
Talent competition shifts its focus in 2014” Dion Chang, Trend Analyst.
After a deliberating judging process, the winner was Pieter Burger and Carla Roos from young designer brand: Wake.
The 2014 prize included:
-
R20 000 cash prize sponsored by Renault
A show at SA Fashion Week Autumn/Winter 2015 Collections and access into the A/W’15 Buyers Lounge
Editorial in the Sunday Times Fashion Weekly
Keys to a new, branded Renault Mégane Coupé
Previous New Talent Winners include:
Jacques van der Watt (Black Coffee), Terrence Bray, Anna-Mari Pretorius (Kottin & Twille), Maya Prass, Sam Bulgin, Roman Handt, David
Tlale, Ella Butler (Superella), Lisa Jaffe (Guillotine), Stephen Quatember, Tiaan Nagel, Katherine Mortner, Anisa Mpungwe (Loin Cloth &
Ashes), Zano Sitheto (Skorzch) and Cutterier by Laz Yani.
6
THE BUSINESS OF FASHION
SA Fashion Week Student Competition Winner Announcement
7
SA FASHION WEEK
COMPETITIONS
SA Fashion Week Student Competition
SAFW calls upon students from across the country to exercise their innovation, skillset, tertiary practice and creativity through the annual
SAFW Student Competition. This national platform identifies the designers of the future, pushes students in their design process, and motivates
both students and colleges alike. With 2014’s theme “The Great White Shirt,” students were required to inventively create or recreate a white
shirt that includes the traditional elements of a shirt. The challenge lay in stretching their creative boundaries to transform a traditional garment
into a runway-ready high fashion piece. Additionally, the shirt had to be of natural fibers with a 20% craft element.
Skip, renowned premium detergent brand, came onboard for the SAFW Student Competition. The platform is open to 2nd, 3rd and final
year fashion students from across the country in order to maintain the high level of entry of the competition. Students washed their entries in
Skip Fiber Protect Liquid and photographed themselves washing their garments as “selfies” before entering their image and garment into the
competition.
SA Fashion Week works together with fashion colleges/institutions from across the country in identifying and nurturing future talent.
15 established institutions, colleges and universities participated in the SA Fashion Week Student Competition, including:
1. University of Johannesburg
2. Vaal University of Technology
3. CTN College of Fashion Design
4. Tshwane University of technology
5. Nelson Mandela Metropolitan University
6. Xela Fashion College
7. CTN University of Technology
8. Central University of Technology
9. University of Johannesburg
10. Oakfield College
11. University of Johannesburg
12. LISOF
13. Design School Southern Africa
14. Durban University of Technology
15. Elizabeth Galloway
The finalists were : Belinda King (Cape Town collage of fashion), Benita Reedijk (Cape Town collage of fashion) Sarahlee Haywood (DSSA
PTA), Britney Chaplin, (Durban Universati of technology), Alexia Hechter (Elizabeth Galloway) Andrea Jacobs (Elizabeth Galloway) Lynmarie
du Toit, (Elizabeth Galloway) Lusandra Ntintil (LISOF), Neo Serati Mofammere (LISOF), Dean Hauptfleisch (LISOF)
Dean Hauptfleisch from LISOF was announced Winner – receiving a R10 000 cash prize, R15 000 for his college, a two-week internship with
Clive Rundle as well as a VIP SA Fashion Week package to attend the A/W 2015 Collections.
Shoppers and guests at the SAFW Designer Pop Up Shop in Brooklyn Mall enjoyed viewing the garments of the competition finalists.
They were further displayed on mannequins at the SAFW Autumn/Winter 2015 Collections.
8
THE BUSINESS OF FASHION
Lufthansa 1st Best 2014
The Lufthansa 1st Best Collections is a significant platform for emerging designers with particularly strong signatures who have not been in the
industry for more than five years. Designers are selected by the SA Fashion Week board based on rigorous criteria including craftsmanship
and entrepreneurial skill and are supported by the KZN Fashion Council.
The 2014 Lufthansa 1st Best Collections took place at the Spring/Summer 14 Collections in April featuring:
Casey Jeanne
Claire MacKenzie
ERRE
Larisa Moda
Sfiso Sabelo
Sober
Yadah Exclusive Designs
Claire Mackenzie was the lucky draw designer recipient of a return ticket to Berlin to attend Berlin Fashion Week on a travel seminar courtesy
of Lufthansa Airline.
SA Fashion Week Menswear Competition
SAFW launched the SAFW Menswear Competition in 2014, the first competition of its kind in the country. This platform is created to catapault
menswear designers into the creative fashion design industry in South Africa. As the restrictions placed upon menswear fashion are diminishing,
menswear designers are now reaping the reward of a greater portion of the retail market. Finalists had the opportunity to showcase at SA
Fashion Week Autumn/Winter 2015 Collections in October 2014 to an audience of buyers, media and avid fashion-leaders.
Andrew Chandler from the label Beware of the Wolf in Sheep’s Clothing was titled the winner.
The finalists that showcased their SA Fashion Week Autumn/Winter 2015 Collections through the SAFW Menswear Competition platform
included:
Amos Tranque, Beware of the Wolf in Sheep’s Clothing, Kim Gush, M4S, Meistre House of Design, Plumbum Engineered and Touch of Bling.
9
SA FASHION WEEK
Left to Right: Sober (A/W15) Kottin & Twille (S/S14) Yadah Exclusive Design (A/W15) Anmari Honiball (A/W15)
AREAS OF BUSINESS
Fashion Wednesdays
This is an industry networking event that highlights SAFW designers with media and VIP guests. Designers are selected on generated sales,
high publicity values or for achieving a particularly high profile. These events are held at various venues, ranging from designer stores, studios
and popular spaces around Gauteng. Fashion Wednesday’s pay tribute to the success achieved by designers, and aims to stimulate further
brand development by connecting designers to potential clients and members of the press. Networking of this nature builds brands and creates
business.
The South African Fashion Handbook
The glossy publication has become a staple accessory at SA Fashion Week Collections. Published by Schreiber Media in conjunction with
SA Fashion Week, the SA Fashion Handbook celebrates fashion in entirety. It also serves as a directory for media, buyers and end-consumers
to connect with listed designers who run their businesses on a professional level. Furthermore, the publication highlights fashion and trends in
all art forms, and is defined by looking forward as a trend forecaster for upcoming seasons. Biannually, the handbook connects with 7000
end-consumers in fashion retail.
The SA Fashion Handbook serves as a touch-point between SA Fashion Week and audiences to communicate The Business of Fashion to the
industry.
Editor Grant Schreiber explains the partnership as “a co-marketing strategy where both SA Fashion Week and Schreiber Media gain exposure
through a joint partnership. We exclusively highlight SA Fashion Week’s work, focussing on The Business of Fashion. We in turn gain exclusive
exposure through SA Fashion Week, helping each other to build our brands. In return, we receive a platform for exposing the handbook to a
key audience of fashion decision-makers and fashion professionals. In the business today, collaboration is key – and we’re a strong example
of how we can build our respective brands and collaborate at the same time.”
The SA Fashion Handbook was available at selected Exclusive Books stores. It was also available at the Designer Pop Up Shop in Brooklyn
Mall and selected designer boutiques across the country. It will also be available at the 2015 SAFW Ekurhuleni Designer Pop Up Shop in
Eastgate Shopping Centre.
www.fashionhandbook.co.za
10
THE BUSINESS OF FASHION
SA Fashion Week Seasonal Collections
Motivated by the Business of Fashion, SA Fashion Week’s business model is based on offering designers a comprehensive suite of marketing
services to support them at various stages of their brand cycle. These services range from a variety of draw card events such as its flagship
seasonal SAFW Collections designer runway shows and installations, competitions, preview events and sponsorship management to ongoing
on and off-line communication including developing robust social media communities.
A high-profile, bi-annual showcase of runway shows, installations, launches and celebrity-studded social events to launch the seasonal
collections of participating designers to the media, the retail trade, customers and VIP guests.
The event facilitates:
- Exposure to the local and international fashion industry
- Marketing
- Industry growth
“Facilitating the dynamic nature of the relationship
between designer and retailer
makes it easier for the consumer to shop – it is to
everyone’s benefit.”
Lucilla Booyzen, Director of SAFW
11
SA FASHION WEEK
Left to right: Joel Janse van Vuuren (A/W15) Ilan (A/W15) Keys Fashion (A/W15) Beware The Wolf In Sheep’s Clothing (A/W15)
COLLECTIONS
Menswear
“We have a generation of young men who are more sophisticated than their predecessors and who have no qualms about buying contemporary,
directional fashion,” said Dylan Jones, the Editor-in-Chief of British GQ.
Major international fashion brands such as Hermès, Lanvin, Gucci, Ralph Lauren, Dolce & Gabbana and Prada are expanding their menswear
offerings with the launch of exclusive flagship stores. SA Fashion Week has focussed on growing menswear since 2010, but the category
received major renewed impetus at the Autumn/Winter 2015 Collections with the first dedicated day on the programme and the launch of the
SAFW Menswear Competition.
“In its quarterly earnings call in April, Prada, once a predominantly women’s-focused business, announced that over the next three to five
years, it hopes to nearly double its menswear sales to 1.5 billion euros (about $2 billion) and would add 50 more dedicated men’s shops to
its existing 30.” Lisa Wang, Contributor of The Business of Fashion.
Seven brand new labels featured in the inaugural SAFW Menswear competition followed by the Autumn/Winter 2015 Collections of thirteen
established designers.
SA Fashion Week’s Autumn/Winter 2015 Menswear Day line-up featured the following designers:
Amos Tranque
Beware of the Wolf in Sheep’s Clothing
Charthu by Mike Narrainsamy
Ephymol
House of Olé
Kim Gush
M4S
Meistre House of Design
Naked Ape by Shaldon Kopman
Palse
Plumbum Engineered
Roman Handt
Touch of Bling
“The growth of the men’s fashion market
has outpaced that of womenswear for the past five years.”
Lisa Wang, Contributor of The Business of Fashion
12
THE BUSINESS OF FASHION
KIM GUSH
MEISTRE HOUSE OF DESIGN
EPHYMOL
13
SA FASHION WEEK
SA Fashion Week Autumn/Winter 2015 Menswear Day Line-Up
CHARTHU BY MIKE NARAINSAMY
NAKED APE BY SHALDON KOPMAN
HOUSE OF OLE
14
THE BUSINESS OF FASHION
M4S
BEWARE THE WOLF IN SHEEP’S CLOTHING
AMOS TRANQUE
TOUCH OF BLING
15
SA FASHION WEEK
SA Fashion Week Autumn/Winter 2015 Menswear Day Line Up
ROMAN HANDT
PALSE
PLUMBUM ENGINEERD
“There has been a generational shift in attitude towards menswear, globally.
2014 Menswear has seen substantial growth in the consumer market due to the
designers building this confidence. The made-to-measure market also
indicates huge growth, which will see a very exciting year ahead!”
Lucilla Booyzen
16
THE BUSINESS OF FASHION
Spring/Summer 2014 Collections
The Crowne Plaza Johannesburg The Rosebank Hotel hosted the SA Fashion Week Spring/Summer 2014 Collections from 02 05 April
2015. The event was a hub of media activity and celebrity interest. The 4-day event was marked by several innovative sponsor activations,
including the Unscent Fragrance Experience by Italian-based brand Avery, Rimmel Makeup Stations & Nail Bars and the Edgars VVIP Lounge.
The programme concluded with the retail-focused Buyers Lounge.
Facts & Figures:
-
01 April 2014: Opening Jameson Party hosting media and VIP guests
27 South African designer collections
10 runway shows
4 installations
1 off-site show
4 540 attendees
93 retail buyers
Publicity generated to the value of R74 613 000 (Clipped by Newsclip Media Monitoring)
Autumn/Winter 2015 Collections
SA Fashion Week Autumn/Winter 2015 Collections were held at the Crowne Plaza The Rosebank Hotel from 15 18 October 2014 after a
high-profile official opening party hosted by premium whiskey sponsor, Jameson on the eve of the event and concluded with the retail-focused
Buyers’ Lounge. Attendance at the earlier summer collections in March increased by 1960.
Facts & Figures:
-
14 October 2014: Opening Jameson Party hosting key media and VIP guests
42 South African designer collections
15 runway shows
2 installations
6 500 attendees
93 retail buyers
Publicity generated to the value of R98 600 000 (Clipped by Newsclip Media Monitoring)
Season-to-season increase in publicity value of R23 987 000
17
SA FASHION WEEK
Left to Right: ERRE (A/W15) Terrence Bray (S/S14) Kat Van Duinen (A/W15) Gert - Johan Coetzee (A/W15)
COLLECTIONS
SA Fashion Week 2014 Showcasing Designers:
Ladieswear:
Albertus Swanepoel
Amanda Laird Cherry
Amanda May
Angelo Sebastian
Anmari Honiball
Anneen Henze
Black Coffee
Casey Jeanne
Claire Mackenzie
Clive Rundle
Colleen Eitzen
Cutterier by Laz Yani
Elli-Nicole
ERRE
Fundudzi by Craig Jacobs
Gert-Johan Coetzee
Ilan
Jenevieve Lyons
Joel Janse Van Vuuren
Kat van Duinen
Keys Fashion
Kottin & Twille
Larisa MODA
Leigh Schubert
Lunar
Mantsho by Palesa Mokubong
Matte Nolim
Mej. Lues
Miri Fashion
Oh! Deer
Palse
Revelation Fashion
Rubicon
Sfiso Sabelo
Sies!Isabelle
Sober
Terrence Bray
Vino
Wake
Yadah Exclusive Designs
Menswear:
Amos Tranque
Beware the Wolf in Sheep’s Clothing
Chartu by Mike Narrainsamy
Ephymol
Fundudzi by Craig Jacobs
House of Ole
JD by Shaldon Kopman
Kim Gush
M4S
Meistre House of Design
Naked Ape by Shaldon Kopman
Palse Homme
Plumbum Engineered
18
THE BUSINESS OF FASHION
Black by Black Coffee A/W 15 Collections
introducing crafters from Ekurhuleni
19
SA FASHION WEEK
PROJECT
SA Fashion Week Fashion Fusion Project – Ekurhuleni Craft Project
Rekindling some of the strides made in harnessing the collective creativity of local designers and crafters by the erstwhile SA Fashion Fusion
Project, SA Fashion Week stalwart, Jacques van der Watt collaborated with the Ekurhuleni crafting community to develop a ready-to-wear
range. This collection was developed under the Black by Black Coffee label, inter alia for the SAFW X Edgars Designer Capsule stores.
The collection featured their hand-beading and painting as well as crochet work and handcrafted accessories and copper wire-work and was
unveiled, to all-round acclaim, at the SA Fashion Week Autumn/Winter 2015 Collections.
“Craft, the skilful making of something by hand, is undergoing a renaissance in the fashion industry. At the highest levels, the renowned
Paris ateliers continue to create haute couture featuring exquisitely executed embroidery and beadwork, as they have been doing since
the nineteenth century. The fashion industry is beginning to realise that re-establishing the connection between creator and consumer has
commercial as well ethical and environmental benefits.” Frances Corner, Author of Why Fashion Matters.
An exclusive preview evening at the Black Coffee store at Arts on Main prior to the SA Fashion Week allowed key media and interested guests
to gain valuable insight into the collaboration between both the designer and the crafter perspectives.
20
THE BUSINESS OF FASHION
“While the once-thriving garment and textile industry has gradually declined in the face of competition from the Far East, the domestic
design scene is flourishing from quirky Jo’burg districts like Braamfontein and Maboneng, to Capetonian retailers like Mungo & Jemima and
Mememe. There is greater consumer choice for fashion at a variety of price points and from around the world than ever before and, arguably,
many more international business opportunities too.” Robb Young, New York Times.
SA Fashion Week Wholesale/Retail Platforms
Analytics consultancy Eighty20 has analysed the country’s spending patterns using Statistics South Africa’s latest income and expenditure
survey. Accordingly, it has found, South Africans spend one-and-a-half times more on clothes than on education, with the bottom end of the
market spending almost 10% of household income on clothing.
Statistics South Africa’s retail sales figures for September 2014, indicate a 2.3 year-on-year growth. Retail sales year-over-year (YoY) in the
country averaged 5.07 percent from 2004 to 2014.
“I went to Africa four times last year. The level of handwork is just magical. I went to Nairobi, where they have collectives making bags for
Vivienne Westwood and Stella McCartney. If these things can be properly regulated by honorable people, then fashion can be a wonderful
way of getting people out of poverty.” Suzy Menkes, Vogue International Editor.
SA Fashion Week has introduced incremental route-to-market channels to enable designers to grow organically within a supportive stepped
environment that allows them to unlock revenue and connect with end users at every stage of their business development.
Establishing sought-after designer brands is vitally important to the industry’s future. The increase in the number of designers supplying stores
or owning their own over the past year is a gratifying measure of success, says Lucilla Booyzen.
“We would like to develop bankable,
single-vision designer brands with a
clear brand message”
Lucilla Booyzen
21
SA FASHION WEEK
Left to Right: Fundudzi by Craig Jacobs (S/S14) Leigh Schubert (A/W15) Miri Fashion (A/W15) Albertus Swanepoel (S/S14)
WHOLESALE
The Fashion Agent
Currently representing sixteen leading local designers, it serves as a sales and marketing agency with a network of 950 retail buyers,
a press sourcing office and manages special projects, such as the Edgars X SAFW Designer Capsule Collections on behalf of SA Fashion
Week. Drawing on Annette Pringle-Kölsch‘s extensive industry experience as former Brand Manager for BOSS Woman by HUGO BOSS,
The Fashion Agent also offers designers’ advisory services on issues such as quality control, pricing and manufacturing to ensure sustainable
wholesale success. Together, Pringle-Kölsch and Booyzen aim to develop the local and national clothing and textile industry as well as
increasing exports by promoting SA designers through The Fashion Agent.
The Fashion Agent currently represents:
1. Albertus Swanepoel
2. Black Coffee / Black by Black Coffee
3. Clive by Clive Rundle
4. Cult11AD
5. Cutterier by Laz Yani
6. Ephymol
7. ERRE
8. Fundudzi by Craig Jacobs
9. GJC by Gert - Johan Coetzee
10. Ilan
11. Julian
12. Kottin & Twille
13. LoveJozi
14. Lunar
15. Rubicon
16. Wake
The Fashion Agent is located in the Design District in Rosebank and shares offices with SA Fashion Week.
www.thefashionagent.co.za
22
THE BUSINESS OF FASHION
SAFW A/W ‘15 Buyers Lounge
23
SA FASHION WEEK
WHOLESALE
SA Fashion Week Buyers Lounge
First launched in 2010, the SAFW Buyers’ Lounge is a business-to-business opportunity to market the seasonal collections to an extensive
database of buyers ranging from the chains to the independent boutiques. Designers benefit from the opportunity to expand their retail
footprint and gain shop floor insights whilst buyers enjoy the one-stop convenience of seeing a large cross-section of the best local design on
offer for an up-coming season. The Buyers Lounge also gives fashion media another opportunity to view collections and establish closer ties
with the designer community.
SA Fashion Week Wholesale Platforms:
“In the future, approaching fashion in an ethically responsible manner will be the way to behave. The problem is not only for the designers
but also for consumers because it will take time to teach them how to recognize and choose sustainable items.” Franca Sozzani, Editor of
Vogue Italia
Key Facts:
Spring/Summer 2014 Buyers Lounge | 14-15 April 2013
53 Attendees [Buyers and Media]
29 Designers
Autumn/Winter 2015 Buyers Lounge | 18-20 October 2014
93 Buyers attended
52 Media attended
43 Designers
24
THE BUSINESS OF FASHION
SAFW Pop Up Shop, Brooklyn Mall
25
SA FASHION WEEK
RETAIL
SA Fashion Week Pop Up Shop
The SAFW Designer Pop Up Shop is the only one of its kind in the country, as its set in a retail environment. This provides South African
designers with the opportunity to connect with the end-consumer. Typically set in large, high traffic retail nodes, the concept was first launched
in 2010 to lower the bar to entry to the buying public for designers.
Key benefits of the SA Fashion Week Designer Pop Up Shop:
Personal Connection:
The platform allows designers to connect personally with a large number of potential consumers as well as with relevant media
and retail buyers.
Sales:
The bricks and mortar retail space, in particular, large shopping centers, remains the principal market channel in South Africa where an
estimated 95% of all purchases are still done offline. The SA Fashion Week allows designers to access this captive market cost-effectively.
Awareness Building:
Designers can benefit from the platform’s high visibility to consumers and the media to build awareness for their own brands.
Affordability:
The Pop Up Shop offers retail space at a discount of eighty percent on the rental rates typically charged by the participating shopping centers.
Market Research:
The pop up shop provides direct access to the market which allows designers, to gain valuable consumer insights cost-effectively with which
to improve their offering.
Brooklyn Mall, Pretoria’s high-end shopping centre, hosted the 2014 Pop Up Shop for a consequitive year, from 29 – 31 August.
This was preceded by a VIP and media-studded preview opening event on 28 August. Comprising of 52 designer stands trading over three
days, the platform benefitted from the mall’s estimated 906 872 foottraffic for the month of August 2014 to increase year-on-year turnover*
Highlights of the 2014 platform included a 3m x 3m stand where The Fashion Agent represented eleven South African designers as well as the
opportunity for corporate sponsorship of designer stands.
*Increased by 48 percent to R640, 000.00, over 24 hours of trading
*2013 Designer Pop Up Shop: R432, 334.00 generated over 19 hours of trading
26
THE BUSINESS OF FASHION
SAFW X Edgars Designer Capsule Collection
27
SA FASHION WEEK
SAFW X Edgars Designer Capsule Collections
Edcon CEO, Jürgen Schreiber and SAFW Director Lucilla Booyzen first launched the SAFW X Edgars Designer Capsule Collection in Melrose
Arch in 2011 followed by Sandton City in 2013 and Rosebank Mall and Menlyn Shopping Centre in Pretoria in 2014.
Marking a significant break-through in support of the industry’s growth by making high-end local labels available to a larger retail audience,
top selling designers have included Black Coffee, Clive Rundle, Colleen Eitzen, Cutterier by Laz Yani, Gert-Johan Coetzee, Mantsho, Rubicon
and Sies!Isabelle joined by ERRE, Fundudzi by Craig Jacobs, Ilan and Sober in 2014.
This collaboration between designers and the Edcon group holds multiple benefits which include the opportunity to jointly develop affordably
priced ranges, amplified brand visibility and additional revenue streams. Designers also benefit from mentorship and exposure to all aspects
of the value chain without relinquishing responsibility for garment selection, as well as the aesthetic of their respective designer rails.
To date 34 South African designers have collaborated with SA Fashion Week in the XSAFW Designer Capsule Stores. Thirty-four designers
have collaborated with SA Fashion Week on this venture generating an estimated total retail turnover of +R9million since inception and with
11 528 units sold as of October 2014.
2014 Key Facts [January 2014 – October 2014]:
19 SA designer labels represented at Edgars X SAFW Designer Capsule Stores
11 designer labels sold per store on average
48sqm gross size per capsule store on average
11 permanent shop floor employees employed by SA Fashion Week to ensure full operational control
3 254 units sold at an average retail price of R848.00
In line with the international trends during 2014 where several of Britain’s most established retailers such as Harrods, Selfridges, Liberty,
Topshop, Warehouse and River Island supported London Fashion Week by hosting sequences of curated events, in-store activations and online
campaigns, SA Fashion Week and Edcon collaborated to host in-store event as follows:
-
SAFW Valentine’s Day, Sandton City Store | February 2014
Christmas in July, Rosebank Mall | July 2014
SAFW Spring Day, Menlyn Shopping Centre | August 2014
SAFW Summer, Melrose Arch | November 2014
28
THE BUSINESS OF FASHION
SHOP FROM THE
SA FASHION WEEK
RUNWAY
SA FASHION WEEK’S
OFFICIAL ONLINE STORE
@Runway_Online
Runway Online
RUNWAYONLINE
www.runwayonline.co.za
SA FASHION WEEK
Runway Online
Focusing exclusively on retailing South African designer collections, SA Fashion Week’s official e-commerce platform, Runway Online, is a
local first offering consumers and fashion collectors SA designer sample pieces at discounted prices. Created to give greater access to local
and international shoppers and open another revenue stream, the venture is still in its infancy but with recently released figures by Effective
Measure Research indicating that 84.33 percent of online shopping is generated by local sites, is certainly set to gain traction in 2015.
“South Africa’s digital citizens are very comfortable with online transactions. With 73.76% of South Africa’s online shoppers using the internet
to make banking transactions and over one third using their mobile for online banking there is a huge opportunity for the development of
online commerce across all platforms.” Alan Morissey, Managing Director Effective Measure Country
Runway Online currently stocks:­
Albertus Swanepoel
Anmari Honiball
Black Coffee
­Clive Rundle
­Erre
­Fundudzi by Craig Jacobs
­Guillotine
­Kottin & Twille
­Mej. Lues
­Samantha Constable
­Sies!Isabelle
www.runwayonline.co.za
Facebook: Runway Online Twitter: @Runway_Online Instagram: Runway Online
30
THE BUSINESS OF FASHION
2014 Figures Of Growth
SOCIAL MEDIA
2013
2014
Twitter
18 381 Followers
30 000 Followers
Facebook
5 788 Likes
7399 Likes
Youtube
43 875 Video Views
57 369 Video Views
Spring / Summer 2013
Spring / Summer 2014
BUYERS LOUNGE
39 Exhibiting Designers
29 Exhibiting Designers
84 Attendees [Media & Buyers]
53 Attendees [Media & Buyers]
Autumn / Winter 2014
Autumn / Winter 2015
42 Exhibiting Designers
43 Exhibiting Designers
52 Attendees [Media & Buyers]
93 Buyers & 52 Media Attended
DESIGNER POP UP SHOP
31
2013
2014
Total Collective Turnover: R432 334.00 (19 Trading Hours)
Total Collective Turnover: R639 819.00 (24 Trading Hours)
SA FASHION WEEK
Left to Right: Larissa Moda (A/W15) Mej Leus (A/W15) Anneen Henze (A/W15) Cutterier (S/S14)
GROWTH & DEVELOPMENT
New Talent Timeline
Elle New Talent Search Designers:
1998
Caroline Marshal, Claire O’Keef, Clinton Lotter, Jacques van der Watt, Nicola Dexter, Ruthi Orlin, Terrence Bray, Vicky Leach, Willy Ndatira and Yac Kimmie
1999
Anienke van der Walt, Anna-Mari, Bonga Bengu, Brett Goldman, Buyani Khoza, Colleen Dubane, Hayley Rasool, Irene Kotsiros, Jaqui Pertridge, Lialize Besuidenhout,
Lorena Bradley, Maya Prass, Sam Bulgin, Scelo Ntshalinshali and Thabani Mavundla
2000
Clinton Naidoo, Jacques le Grange, Maphiwe Mzolo, Mumtaz Rosoo, Nicola Freinkel, Petra Leranjo, Reno Steenkamp, Sonja Niewoudt and William Ntamo
2001
Craig Fraser, Dominique Gatland, Geraldine, Marique Yssel, Mikateko Mhlanga, Nina Penberthy, Nirma Milkmaid, Roman Handt, Shireen Peer, Smilford Marapo and
Sozon Grey
2002
Dumisani Matsha, Kobie van der Westhuizen, Mikateko Mhlanga, Natalie Callis, Nelson Pillay, Richard de Jager, Sbo Shonge and Zanele Msele
2003
Annelize Neuhoff, David Tlale, Dumisane Matshatshe, Ella Butler, Esme Vivier, Maud Mbowane, Michelle Dritz, Palesa Tshukudu, Refiloe Tsotetsi, Rozanne Whyte and
Wame Ledimo
2004
Athi Patra Ruga, Frances Andrew, Kathrin Kidger, Lisa Jaffe, Palesa Tshukudu, Patience Mashaba, Stephen Quatember and Upakile
2005
Athi Patra Ruga, Hestie Roodt, Justine Peel & Bree Morrison, Katherine Mortner, Nomalanga Nyanda, Patricia Carlabalero, Rozanne Whyte, Sfiso Mthethwa, Tiaan
2006
Nagel, Victoria Boucher and Frances Andrew
2007
Earthquake, Estan, Katherine Mortner, Malikah Hajee, Mzimo, Nicola Stevenson, Rozanne Immerman, Story, Tony Mestre and Zealous
2008
Carina Louw, Joline Graham, Kat Kgare, Luke Radloff, Siphakeme Ndlovu, Tiaan Nagel and Tony Mestre
2009
Anisa Mpungwe, Khumo Moshimane, Marize Malan, Robyn de Klerk, Stephan Marin and Tanya Demby
Celeste Lee Arendse, Elme Bekker, Jonica Gubula, Liza Benson, Marize Malan, Megan Perks and Naomi Motlhamme
Elle New Talent Search in association with Mr Price Designers:
2010
Cleo Droomer, Elme Bekker, Kutloano Molokomme, Oriel Barnard, Laila Baderoon, Este van der Merwe, Ntokozo Kunene and Marize Malan
2011
Anneke Koster, Charl Janse van Rensburg, Danielle Hartman, Kelly Esterhuyse, Khumo Manota, Kutloano Molokomme, Lameez Claasen, Samantha Constable and Cleo
Droomer
SAFW Renault New Talent Designers:
2012
2013
Lameez Claasen, Claire MacKenzie, Katherine Mortner, Kelly Esterhuyse, OO ilu, Ludwig Bezuidenhout, Samantha Constable, Tzvi & Ramon and Fashion Diary
Anmari Honiball, Cutterier by Laz Yani, ERRE, Mej. Lues by Hanrie Lues and Take Care
SAFW Renualt New Talent Designers:
2014
Angelo Sebastian, Revelation Fashion, Oh! Deer, Jenevieve Lyons, Wake
32
THE BUSINESS OF FASHION
1997
1998
1999
2000
2001
2002
2003
2004
2005
ANDRE CROUCAMP
BLUE ZOO
CATHRINE MOORE
CLIVE
DE PATRI
DUVALL
ERROL ARRENDZ
GAVIN RAJAH
HILTON WEINER
HIP HOP
JENNI BUTTON
JULIAN
MARC & MICHAEL
MARIANNE FASSLER
THE BOYS
THOMAS RED
WYLDE OSCAR
ANDRE CROUCAMP
CATHRINE MOORE
CLIVE
ELZBIETA ROZENWORTH
FRANCOIS VEDEMME
GAVIN RAJAH
GIDEON
HIP HOP
JULIAN
MARC & MICHAEL
MARIANNE FASSLER
MARION & LINDIE
NATALIE
PAUL MUNROE
THE BOYS
WONDER BOY
ABIGAIL BETZ
AMANDA LAIRD CHERRY
BLACK COFFEE
CLINTON LOTTER
CLIVE
CRAIG NATIVE
DAVID WEST
DEPATRI
ERROL ARRENDZ
GAVIN RAJAH
INEELENG
JAMES MOULDER
JULIAN
KAREN MONK KLEINSTRA
MARIANNE FASSLER
MARION & LINDIE
ROW-G
SISTER BUCKS
SUSAN HANSEN
TERRENCE BRAY
WONDER BOY
ABIGAIL BETZ
ANNA-MARI
BLACK COFFEE
CHEEZE
CLIVE
COLLEEN DUBANE
CRAIG NATIVE
DANIEL LE ROUX
DAVID WEST
FABIANI
IRENE KOTSIROS
JENNI BUTTON
JOE SOAP
LIALIZE BEZ
MAYA PRASS
ROW-G
SUSAN HANSEN
WONDER BOY
ABIGAIL BETZ
ANDRE CROUCAMP
BLACK COFFEE
BONGA BENGU
BRITT CORMACK
CHELLELOVATT
CLINTON NAIDOO
CLIVE
COLLEEN DUBANE
COPPELIA
CRAIG NATIVE
DANIEL LE ROUX
DAVID WEST
GIDEON
HELENE BULL
ICUBA
IRENE KOTSIROS
LIALIZE BEZ
LOTTO RAMOSITU
MALCOLM KLUK
MARIANNE FASSLER
MAYA PRASS
ROW-G
RUFF TUNG
STONED CHERRIE
STRANGELOVE
TERRENCE BRAY
ZANELE MSELE
AMANDA LAIRD CHERRY
BLACK COFFEE
BOMBSHELL
BONGIWE WALAZA
CADUCCI
CLIVE
COLLEEN EITZEN
CRAIG NATIVE
DAMAT & TWEEN
DARKIE
DAVID WEST
DM
EPHYMOL
GENETIX
GIDEON
HIP HOP
ICUBA
ISSUES
KAREN MONK KLIJNSTRA
KOKETSO
LESEGO MALATSI
LIFE
LOXION KULCA
LUNAR
MALCOLM KLUK
MARION & LINDIE
MARIQUE YSSEL
MAYA PRASS
NIRMA MILKMAID
PAUL MUNROE
PIERRE DU PLESSIS
POLO
RIPTORN
RUBY
RUFF TUNG
SUSAN HANSEN
STONED CHERRIE
STRANGELOVE
SUN GODDESS
TERRENCE BRAY
THOMAS RED
THULARE MONARENG
X&O
2ME
AMANDA LAIRD CHERRY
BLACK COFFEE
BLOND
C2
CARDUCCI
CLIVE
COLLEEN EITZEN
CRAIG FRASER
DARKOVA
DARKIE
EPHYMOL
ERBON DESIGNS
FRANK OSHODI
GADOLTON
GERMAINE MYBURGH
GODDESS FACTOR
HENI ESTERHUIZEN
HERMAN BOTHA
HIP HOP
ICUBA
ISSUES
JIMI DELAJA
KIKIROMEO
KUTALA VANQA
LIFE
LOXION KULCA
MAYA PRASS
NELSON PILLAY
PUMLA JOY
REGISTER 7
REMI OSHOLAKE
RUBY
RUFF TUNG
RUTH VESTES
SHAMIM AMRA
STONED CHERRIE
SUN GODDESS
THE HOLMES BROTHERS
VINO
VUKANI CREATIONS
AMANDA LAIRD CHERRY
BLACK COFFEE
BONGIWE WALAZA
CLIVE RUNDLE
COLLEEN EITZEN
CRAIG NATIVE
DARKIE
DAVID TLALE
DUST
ELLA BUTER
EPHYMOL
FRANZ GRABE
GERMAINE MYBURGH
GETTO STAR
GODDESS FACTOR
JENNA ENGELDOE
JULIAN
KAREN MONK KLIJNSTRA
LEIGH SCHUBERT
LIFE
LISOF
MAYA PRASS
PALESA MOKUBUNG
PAUL MUNROE
PHYCHIC
PULSATE
REGISTER 7
RUBY
RUFF TUNG
STONED CHERRIE
TASLEEN BULBULIA
THE HOLMES BROTHERS
VINO
WARPED
WILLIAM NDATIRA
AARON SPENG
AMANDA LAIRD CHERRY
AUBREY RAMATLA
BLACK COFFEE
BLASOEN
BONGIWE WALAZA
CLIVE RUNDLE
DANIELLE ABRAHAMS
DAVID TLALE
DEE ALBERTS
DIETER V.D BERGH
EPHRAIM MOLINGOANA
GERMAINE CHRISTOPHER
GETTO STAR
GODDESS FACTOR
HAYLEY GODFREY
HECTOR PIETERSON
HOLMES BROTHERS
INNOCENTIA MBELE
JEFF MOKHELE
JJ SCHOEMAN
JUDY BAATJIES
KGOTSO MABA
KHUTALA VANQA
KLEYNHANS
LERATO PHILE
LESEGO PEEGA
MACHERE POOE
MALIKAH HAJEE
MARLE DROTSKY
MAVIS NTHO
MICKAEL KRA
NONKULULEKO ZONDO
PHENOMENON
RUBICON
STEPH G
STEPHAN MARTIN
TARRYN DE MINK
THULA SINDI
TUMELO PHATSHWANE
ZIMASA NYAKA
ZODWA
33
SA FASHION WEEK
DESIGNER TIMELINE
2006
2007
2008
2009
2010
2011
2012
2013
2014
ABIGAIL BETZ
AMANDA LAIRD CHERRY
BLASOEN
BONGIWE WALAZA
CARLA CABELLERO
CLIVE RUNDLE
COLLEEN EITZEN
COPPELIA
CRAIG PORT
EPHYMOL
FRANK
FRANZ GRABE
GLORI
HOUSE OF OLE
I LOVE LEROY
JJ SCHOEMAN
JULIAN COUTURE
LLGC
LOXION KULCA
LUNAR
MANISH MALHOTRA
MANTSHO
MARTIN PEENS
MZANSI DESIGNERS
NORMAN COUTURE
OLD BOY OOF
PAUL MUNROE
PINEDA COVALIN
PLAYER
SOUL SPICE
STEPHEN QUATEMBER
STONED CHERRIE
SUN GODDESS
TERRENCE BRAY
THABANI MAVUNDLA
THE HOLMES BROTHERS
THE LIBRARY
THULA SINDI
VIKRAM PHANDIS
VINO
ZULOE
ABIGAIL BETZ
ALEXANDER KOUTNEY
AMANDA LAIRD CHERRY
ARTISTIC SOUL
AUBREY RAMATLA
BLACK COFFEE
BONGIWE WALAZA
BRENDAN STURROCK
BRETT GOLDMAN
CLIVE RUNDLE
COLLEEN EITZEN
CRAIG NATIVE
DE MIL
DM CLASSICS
DUST
EPHYMOL
GLORI
GUILLOTINE
HERMANA RUSH
I LOVE LEROY
INCUBATOR BY LISOF
IRMGARD MKHABELA
JJ SCHOEMAN
LEBO MASHILE
LUNAR
MASEKELA
MANTSHO
MARION & LINDIE
MISS SCARLET
MON MOIR
POETRY MUSUEM
PSYCHIC
ROBIN LIDSKY
ROGER SAINT
RUBICON
SHUKRIE JOEL
SOUL SPICE
STEPH G
STORY
SUPERELLA
TERENCE BRAY
TIDO
THE HOLMES BROTHERS
TWO
ZEALOUS
ZULOE
ABIGAIL BETZ
AMANDA LAIRD CHERRY
AUBREY RAMATLA
BLACK COFFEE
CLIVE RUNDLE
DE MIL
DIAMONDFACE COUTURE
EARTHQUAKE
EPHYMOL
FRANZ GRABE
GUILLOTINE
HERMANA RUSH
HOUSE OF BUNOR
HOUSE OF JOLA
HOUSE OF OLE
I LOVE LEROY
IRMGARD MAKHABELA
JULIAN
KLUK CGDT
LEBOMASH
LISOF
LUNAR
MANTSHO
MISS SCARLET
MOTHER AFRICA
NARAINSAMY
NN VINTAGE
REMI LAGOS
RJKAY CREATIONS
RUBICON
RUBY
SODA
STONED CHERRIE
STORY
STRANGELOVE
TANDO ZAMXAKA
TERRENCE BRAY
THUNDERSTORM
TIAAN NAGEL
TWO
VUT
ZULOE
ABIGAIL BETZ
AMANDA LAIRD CHERRY
AMBER JONES
ANISA MPUNGWE
BLACK COFFEE
BLASOEN
BLUE ZOO
CHRISTOPHER STRONG
CLIVE RUNDLE
COLLEEN EITZEN
COPPELIA
DAVID WEST
DE MIL
DIAMONDFACE COUTURE
EARTHQUAKE
EPHYMOL
FRANCOIS VEDEMME
GIDEON
GUGULAM
HERMANNA RUSH
HOUSE OF BUNOR
HOUSE OF NEON
HOUSE OF OLE
I LOVE LEROY
IRENE MAKHAVHU DESIGNS
IZZIM CLOTHING
KHUMOMOSHIMANE
LEBOMASH
LISOF FOR SOVIET
LOXION KULCA
LUNAR
MARIZE MALAN
MANTSHO
MISS SCARLET
MOTHER AFRICA
NARAINSAMY
NN VINTAGE
REMI LAGOS
RJKAY CREATIONS
ROBYN DE KLERK
RUBICON
RUBY
SIES!ISABELLE
SODA
SOUL CHILD
SPYRAL
STEPHEN QUATEMBER
STONED CHERRIE
STORY
STRANGELOVE
SUPERELLA
TANDOZAMXAKA
TANYA DEMBY
TERRENCE BRAY
THUNDERSTORM
TIAAN NAGEL
TWO
VUT
VINO
AMANDA LAIRD CHERRY
BIANCA WARREM
BLACK COFFEE
CHIMERA
CHRISTOPHER STRONG
CLEO DROOMER
CLIVE RUNDLE
COLLEEN EITZEN
CRISTINA NITOPI
DFC
DM CLASSICS
ELME BEKKER
EPHYMOL
ESTE VAN DER MERWE
FUNDUDZI BY CRAIG JACOBS
GERT-JOHAN COETZEE
GUILLOTINE
GUGULAM
HERMANNA RUSH
HOUSE OF OLE
I LOVE JOZI
HANRIE LUES
JANINE DOLLERY
KAREN MONK KLINJNSTRA
KICO
KOTTIN & TWILLE
KOTLOANO
MOLOKOMME
LAILABADEROOM
LEBO MASH
LOXION KULCA
LUNAR
MAD MADE
MANTSHO
MARIZE MALAN
MARKIATO
MIX & MATCH
NABEELA
NAKED APE
NON EUROPEAN
NTOKOZO KUNENE
ORIEL BARNARD
RACHEL DE MARDT
RUBICON
RUBY
SBU MSIMANG
SIES!ISABELLE
SILVERSPOON
SOBER
SODA
STONED CHERRIE
SUPERELLA
SYLVESTER FALATA
TERRENCE BRAY
TIAAN NAGEL
THUNDERSTORM
URBAN GODDESS
TWO
VESSELINA PENTCHEVA
AMANDA LAIRD CHERRY
BLACK COFFEE
CHRISTOPHER STRONG
CLIVE RUNDLE
COLLEEN EITZEN
CRISTINA NITOPI
DFC
ELME BEKKER
EPHYMOL
FUNDUDZI BY CRAIG JACOBS
GERT-JOHAN COETZEE
GUGULAM
HOIDEN
JOEL JANSE VAN VUUREN
KOTTIN & TWILLE
LEIGH SCHUBERT
LOXION KULCA
LUNAR
MABU
MANTSHO
MERTIQUES
NAKED APE
OO ILU
PALSE HOMME
RACHEL DE MARDT
REGGIESTAR
REMI LAGOS
RUBICON
RUBY
SIES!ISABELLE
SILVERSPOON
SMARTEEZ
SOBER
SUPERELLA
SUZAAN HEYS
TERRENCE BRAY
TIAAN NAGEL
THUNDERSTORM
URBAN GODDESS
VESSELINA PENTCHEVA
WOW BAG
AMANDA LAIRD CHERRY
BIANCA WARREN
BIRCH & ELM
BLACK COFFEE
CLIVE RUNDLE
COLLEEN EITZEN
CUTTERIER BY LAZ YANI
DIAMONDFACE COUTURE
EB & AM
EPHYMOL
ESKADO BIRD
FRANCOIS VEDEMME
FUNDUDZI BY CRAIG JACOBS
GAVIN RAJAH
GERT-JOHAN COETZEE
GIDEON
GUILLOTINE
HANRIE LUES
HERMANNA RUSH
HOUSE OF OLE
JAMILLA VERA SWAI
JOEL JANSE VAN VUUREN
KAREN MONK KLIJNSTRA
KATHRIN KIDGER
KOTTIN & TWILLE
LIZ OGUMBO
LYRIC
MANTSHO
MISSHAPE
MZANTSI
NAKED APE
NARAINSAMY
PALSE HOMME
RACHEL DE MARDT
ROMAN HANDT
RUBICON
SIES!ISABELLE
SKORZCH
STONED CHERRY
SUPERELLA
TERRENCE BRAY
TIAAN NAGEL
TOW
URBAN GODDESS
VESSELINA PENTCHEVA
WOW BAG
ALBERTUS SWANEPOEL
AMANDA LAIRD CHERRY
ANMARI HONIBALL
BIANCA WARREN
BLACK COFFEE
BLAKLISTED
CASEY JEANNE
CLIVE RUNDLE
COLLEEN EITZEN
CUTTERIER BY LAZ YANI
DU SUD
ERROL ARRENDZ
ERRE
EPHYMOL
FUNDUDZI BY CRAIG JACOBS
GERT-JOHAN COETZEE
HAROUN HANSROT
JACQUI EMMANUEL
JOEL JANSE VAN VUUREN
JUST
KOTTIN & TWILLE
KUJULA C MTAMBO
LARISA TERBLANCHE
LUDWIG BAUSCH
LUNAR
LOXION KULCA
MISSHAPE
MEJ. LUES BY HANRIE LUES
MUNTSHO BY LEON VON
SOLMS
NAKED APE
NARAINSAMY
PALSE HOMME
ROMAN HANDT
RUBICON
SAMANTHA CONSTABLE
SIES!ISABELLE
SKORZCH
SOBER
STONED CHERRIE
SUZAAN HEYNS
TERRENCE BRAY
TIAAN NAGEL
TWO
VESSELINA PENTCHEVA
YADAH EXCLUSIVE DESIGN
ALBERTUS SWANEPOEL
AMANDA LAIRD CHERRY
AMANDA MAY
AMOS TRANQUE
ANGELO SEBASTIAN
ANMARI HONIBALL
ANNEEN HENZE
BEWARE THE WOLF IN SHEEP’S
CLOTHING
BLACK COFFEE
CASEY JEANNE
CHARTHU BY MIKE
NARRAINSAMY
CLAIRE MACKENZIE
CLIVE RUNDLE
CLOCHE
COLLEEN EITZEN
CUTTERIER BY LAZ YANI
ELLI-NICOLE
EPHYMOL
ERRE
FUNDUDZI BY CRAIG JACOBS
GERT-JOHAN COETZEE
HOUSE OF OLE
ILAN
JENEVIEVE LYONS
JOEL JANSE VAN VUUREN
KAT VAN DUINEN
KEYS FASHION
KIM GUSH
KOTTIN & TWILLE
LARISA MODA
LEIGH SCHUBERT
LOXION KULCA
LUNAR
M4S
MANTSHO BY PALESA
MOKUBONG
MATTE NOLIM
MEISTRE HOUSE OF DESIGN
MEJ. LUES
MIRI FASHION
NAKED APE BY SHALDON
KOPMAN
OH! DEER
PALSE
PLUMBUM ENGINEERED
REVELATION FASHION
ROMAN HANDT
RUBICON
SFISO SABELO
SIES! ISABELLE
SOBER
TERRENCE BRAY
TOUCH OF BLING
VINO
WAKE
YADAH EXCLUSIVE DESIGNS
34
THE BUSINESS OF FASHION
SA FASHION WEEK
www.safashionweek.co.za