WINDSOR STAR FAST FACTS - Postmedia Integrated Advertising

WINDSOR
STAR
FAST FACTS
WEB FAST FACTS
WINDSORSTAR.COM
Established in 1888, the Windsor Star has delivered news and
information to Windsor and Essex County for 125 years. Today, the
Windsor Star is Canada’s best-read metropolitan newspaper per capita
in print and online. The Windsor Star has an award-winning news team
that focuses on local content. The responsive Windsorstar.com site
keeps readers’ coming back for more with breaking news, continuous
updates, photo and video galleries, live chats and blogs.
56% | index 111
Male
44% | index 89
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
7%
8%
77%
<7%
1%
48
43
199
31
21
%
index
7%
4%
8%
23%
15%
42%
36
35
54
152
89
199
Age
Total Canada Audience
301,000
Unique Visitors
3.1 Million
Page Views
per month
per month
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Ontario
211,000
Unique Visitors
per month
2.7 Million
Page Views
per month
Source: comScore Multiplatform, Total Canada, All Locations May 2015. Demo = Demo Profile May 2015
Based on windsorstar.com sites Note: Web Platform = desktop and laptop computers (from either at-home or at-work)
$60K+
73%
Index
112
$75K+
56%
Index
105
$100K+
27%
Index
76
MOBILE FAST FACTS
WINDSOR STAR
As a leading local online destination for news, business, sports
and entertainment, The Windsor Star offers a loyal, desirable and
engaged audience to reach your target audience with the right
advertising solutions.
2.1 Million
Unique Visitors per month
Smartphone
173,000 UVs
161,000 via Browser
17,000 via App
Page Views per month
Tablet
43% | index 84
Female
Region
%
BC
Prairies
Ontario
Quebec
Atlantic
N/A
N/A
100%
N/A
N/A
Age
Total Canada Audience
225,000
57% | index 117
Male
Smartphone
56,000 UVs
1,297,000 PVs
53,000 via Browser
6,000 via App
(via Browser only, App
views not measured)
Tablet
761,000 PVs
(via Browser only, App
views not measured)
Under 18
18-24
25-34
35-44
45-54
55+
index
%
index
N/A
11%
32%
21%
21%
14%
N/A
81
199
139
98
43
HHLD Income
Adults 18+ in Ontario
74,000
Unique Visitors per month
Smartphone 66,000 UVs
Tablet 9,000 UVs
Audience Source: comScore Mobile Metrix, May 2015 Profile Source: NADbank 2015 Base: Windsor CMA
Note: Mobile Platform = Smartphone and Tablet devices (including both Browser and App activity – not all brands have an App)
$60K+
79%
Index 132
$75K+
61%
Index 130
$100K+
39%
Index
151
PRINT FAST FACTS
THE WINDSOR STAR
Windsor, ON Adult 18+ Population: 266,000
Canada’s 23rd largest market, 10th in Ontario
Gateway for 40% of Canada/US trade
Major industries include: Manufacturing, Agriculture,
Entertainment (casino etc.)
§  Unemployment rate is expected to drop to 7.1% in 2016
from 7.9% in 2015
§ 
§ 
§ 
§ 
49%
51%
Male
Female
Avg. Weekly Demographic Profile *
50%
Age 25-54
$79,240
Avg. HHLD Income
29%
University Grad
11%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
36%
Baby Boomers
49%
HHLD Income $75k+
85%
Home Owners
33%
Adult with Children
in household
#
Reach
46%
47%
123,000
125,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
177,000
67%
Readers
Reach
per week*
per week*
Sources: Readership & Population: NADbank 2015 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot March 2015
Regional Economic Outlook: Windsor-Sarnia Region
49,450
51,327
49,765
Average Time Spent Reading
39 MIN
47 MIN
M-F
Sat.