IN OTHER WORDS Shine-n-Grow shampoo will make

INTO THE ADVERTISEMENT
The advertisement you are about to read makes a claim about a
special kind of hair care product. The advertisement will try to
persuade you to buy the product.
A
HERE’S HOW
Language Coach
The word guarantee means
“promise.” I can tell that this
is a loaded word—a word
with a strong emotional
connotation. By using the
word guarantee, this company is giving you their word
that their product will work.
B
READ AND DISCUSS
Comprehension
What is the goal of this
advertisement?
C
HERE’S HOW
Vocabulary
C
I am not sure what
ingredients are, but I think
this word may be important
here. I checked my dictionary,
and ingredients are items
that something is made
from.
D
Copyright © by Holt, Rinehart and Winston. All rights reserved.
D
YOUR TURN
Vocabulary
According to the
advertisement, what do
nutrients do?
A B
IN OTHER WORDS Shine-n-Grow shampoo will make your
hair grow fast. Our shampoo has special ingredients. Scientists
developed these ingredients to make hair grow faster. When
hair is dirty, it grows slowly. Our special ingredients clean your
hair better. You will love Shine-n-Grow.
Shine-n-Grow: Hair Repair That Really Works!
187
A
HERE’S HOW
Reading Focus
The photo does not provide
any facts or evidence to
support the claims of the
advertisement. But, I think
the point of the photo is
to get people to buy the
product. I know better than
to buy something based on a
photo. I will keep reading to
see if there is any evidence
of Shine-n-Grow working.
A
Copyright © by Holt, Rinehart and Winston. All rights reserved.
© Allana Wesley White/Corbis
188
Shine-n-Grow: Hair Repair That Really Works!
A
HERE’S HOW
Reading Focus
A
I think the information
here is an example of
logical reasoning. The
author talks about a study
with test subjects. The claims
made by these test subjects
can be checked out and
proven to be true.
B
B
HERE’S HOW
Vocabulary
C
D
I am not sure what bacteria
are. I know they can be
killed, so they must be alive,
but I cannot see them. The
dictionary says bacteria are
“tiny living things that live
all around.”
C
YOUR TURN
Reading Focus
Copyright © by Holt, Rinehart and Winston. All rights reserved.
Is what the customer says
about having more friends
and getting more dates an
example of fallacious
reasoning? Explain your
answer.
IN OTHER WORDS People who use Shine-n-Grow say that
their hair grows faster than when they use other shampoos.
Their hair looks and feels better. One customer says she feels
better and has more friends because she uses our shampoo.
This is the only shampoo you will ever need!
D READ AND DISCUSS
Comprehension
How do “secret” formulas
and happy customers affect
the way you think about this
product?
Shine-n-Grow: Hair Repair That Really Works!
189