2016 TheWeatherChannel

2016 MEDIA KIT
THE WEATHER
CHANNEL
THE MOST TRUSTED SOURCE FOR WEATHER
Since 1982, The Weather Channel is THE trusted source for weather. TWC provides up to the
minute forecasts to radio stations in every format. When severe weather hits, trust no one but the
most reliable and immediate information: The Weather Channel. With huge brand awareness from
TV exposure in 87+ million homes and credibility as one of America’s most valued weather
brands, The Weather Channel will continue to provide time-sensitive content that impacts the
lives of your listeners on air.
SERVICES & PREP
Number of Stations:
113
% of DMA Coverage:
67.9
Core Demographics:
P25-54
# R I SE T OG ET H E R
On-Air Features
• Weather Triggered
Shazam Reports
• Customized Digital
Engagement
• Top Market Coverage
Listener
Profile
55.6% Men
44.4% Women
Shazam Enabled