Full Media Kit

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Full Media Kit
ESPN 1380 AM WOTE 1456 E. Green Bay Street Shawano, WI 54166
715.524.2194
FEATURE PROGRAMMING
MIKE&MIKE
Mon – Fri
5:00 AM – 10:00 AM
The Bill Michaels Show
Mon – Fri
10:00 AM – 2:00 PM
The Dan Patrick Show
Mon – Fri
2:00 PM – 5:00 PM
ESPN RADIO
Mon – Fri
5:00 PM – 5:00 AM
ESPN RADIO
Sat - Sun
ESPN 1380 also features Live Games from College Football, NFL, MLB, NBA and PGA Events.
ESPN 1380 AM WOTE 1456 E. Green Bay Street Shawano, WI 54166
715.524.2194
MIKE & MIKE
MORNING SHOW
Mike & Mike is an America’s #1 sports-talk radio show hosted by Mike Golic and Mike
Greenberg on ESPN Radio and simulcast on television, normally on ESPN2. The show
centers on an Odd Couple relationship between its hosts, and how it relates to their
views on sports.
Mike Greenberg is portrayed as a stereotypical nerd and with a man-crush on whoever
the starting quarterback is for his favorite team (the New York Jets), for whom he is
openly partisan. Meanwhile, former Notre Dame and NFL lineman Mike Golic is set up
in the role of the tough and boisterous "man's man," a former pro athlete who likes
nothing more than to eat and "tell it like it is."
Airing Monday – Friday | 5am – 10am
ESPN 1380 AM WOTE 1456 E. Green Bay Street Shawano, WI 54166
715.524.2194
THE BILL MICHAEL’S SHOW
PACKERS BREWERS BADGERS
Bill is a natural showman who will engage listeners in the daily Wisconsin
sports “Topic A” discussion. Content will feature a heavy emphasis on
Packers and Brewers news. Secondary focus will be on Badgers, Bucks and
other high profile daily sports stories from around the state.
He has an excellent contact list of insiders and strong relationships with all team
PR departments, enabling access to players and other important content.
Interviews with players, coaches and team management will also be featured
regularly. Bill will generate entertaining, compelling and relevant content.
Airing Monday – Friday | 10am – 2pm
ESPN 1380 AM WOTE 1456 E. Green Bay Street Shawano, WI 54166
715.524.2194
THE DAN PATRICK SHOW
SPORTS. COMEDY. POP CULTURE.
Dan Patrick is one of America's legendary sports journalists and a revered member of the
national media industry. The Dan Patrick Show is known for extensive A-list interviews
from the world of sports entertainment, as well as its unique blend of situational comedy,
breaking sports news, unparalleled insider access and pop culture commentary. Since
launching nationally in Oct. 2007, The Dan Patrick Show has amassed a loyal following of
1.2 million weekly radio listeners on more than 250 affiliates.
Patrick can also be seen on NBC's Football Night in America, was most recently part of the
NBC 2014 Winter Olympics broadcast team from Sochi, Russia and is a Senior Writer for
Sports Illustrated, writing a weekly column that appears in the magazine.
Airing Monday – Friday | 2 – 5pm
ESPN 1380 AM WOTE 1456 E. Green Bay Street Shawano, WI 54166
715.524.2194
Radio Station
Signal Strength (ERP)
Format
Primary Audience
Est. Population
Reach(1)
WOTE
1380 AM
5,000 Watts
Sports Talk
Males 25-54
276,697
(1)Population
Reach Estimates based on summation of US Census 2011 Estimates for counties that are within the coverage area.
ESPN 1380 AM WOTE 1456 E. Green Bay Street Shawano, WI 54166
715.524.2194
Your Consumer:
The ESPN 1380 Listener Lifestyle
AUTO
Drives a Truck or
SUV and
researches/ shops
for auto online
EVENTS
Buys tickets for pro
sports, concerts,
movies & shows
HOME
DINING &
DRINKING
High-Value
property owner
who spends on
improvements
Frequents
restaurants &
enjoys beer &
spirits
Recreation
TECH
Loves the
outdoors, Hunting,
Fishing, Golfing,
Boating,
Snowmobiling,
Owns multiple
devices: smart
phones, laptops &
tablets
RETAIL
FINANCE
Spends on
clothing, shoes,
outdoor gear &
athletic wear
Invests money, has
a healthy credit
rating & hires
planners /advisors
THE SPORTS RADIO FAN: In It To Win It
•
Loyal, passionate and dedicated to work, family, their teams and their radio station
•
Homeowner with a solid job and discretionary income
•
Constantly follows news and politics on the radio, TV and web
Source: Dallas-Ft. Worth; Metro; Scarborough R2 2012: Sep11-Aug12; Target Profile
ESPN 1380 AM WOTE 1456 E. Green Bay Street Shawano, WI 54166
715.524.2194