Here - Oregon Blueberry Commission

Oregon Grown
Oregon Blueberry
Promotion Committee
2011 Activities Update
2010-2011
Promotion Committee
2011-2012
Promotion Committee
Verne Gingerich, Chair
Steve Erickson
Jay Hoffman
Bobby Stokes
Verne Gingerich, Chair
Jay Hoffman
Zach Krahmer
Bobby Stokes
Oregon Grown
2010-2011 Marketing Update
Media Kits
Use simplified format, three-time mailing to include introductory printed piece with all media materials
and photos cataloged on a CD.
Oregon Grown
Oregon Blueberry
Commission
P.O. Box 3366, Salem
, Oregon 97302
Tel: (503) 364-29
44 n Fax: (503)
581-6819
www.oregonblue
berry.com
Oregon Grown
Media Resource Too
l Kit
June 2011
Dear Food Editors,
P.O. Box 3366, Salem, Oregon 97302
www.oregonblueberry.com
Media Contacts and
Those Interested in
Oregon’s 2011 Blue
berry
Oregon’s local freshharvest blueberries
are just about here
enjoy this summer.
and the good
Media Professional’s
Resource Tool Kit
July is National Blueb
erry Month and the
peak of Oregon’s 60
million pound harve
st. Oregon blueberry
production continues
increase, which mean
to
s more fresh blueb
erries in the market
ever before. With
than
so many acres of blueb
erries harvested each
local growers are doing
year,
their part to provide
Blu
health
eBe
y
rry Desser
and delicious
fruit for customers
t
here at home and
aps
aroundWr
the world.
3
Including:
Photography
Story Ideas
Industry Statistics
Print Ready Layouts
World Class Recipes
Harvest:
news is there will be
plenty to
All files loaded
on a CD
tablespoon
s sugar
Fresh and
Frozen Blu
eberries
When buying
fresh blueber
plump and
ries, select
unblemishe
firm,
d berries in
containers.
dry, unstain
the
en or fresh
blueberries
ed
blueberries,
should be free
surface mo
divided
isture, which
In this kit, we offer: 1 package (8 oun
of
ces) light or
acc
eler
ate
Color is the
s decay.
low fat crea
1) Facts and statis 1/4 cup con
m cheese
best indicat
tics about Oreg
or of blueber
maturity and
fectione
on’s
rs sug
blueb
ar erry industry
ry
fully develo
2) New recipes 1
ped flavor.
should be dee
teaspoon van
Blueberries
illa extract
p purple-blue
3) High quality photo
to blue blac
a natural pow
8 (7-igraphy
k, with
dery bloom
or fine sno
4) News about growe nch) flour tortillas
dust on the
wy white
rs who make it all
surface.
2 tablesp
possible
oons butter
shelf-life for
blueberries
oth
is longer tha
Everything in this
er berries –
n
kit is provided to you
generally 10
prep
are sauce:
courtesy of the growe
days to two
from
Commission. Use
in a small
rs of the Oregon Blueb harvest.
weeks
of these
materials is
saucep
erry
an combine free of charge. If you
always glad to help.
have additional quest sto
sugar and
rage &call;
ions, please
cornstarch,
thawe’re
win
stir in oran
g tips:
ge
juice. Cook
• arrange
and stir ove
unwashed
Enjoy the 2011 fresh
r
blueberries
Oreg
medium
shallow con
ont unti
blueb
in a
hea
erry harvest.
tainer.
l sau
ce is
clear and thic
• Cover blu
kened, abo
ebe
rrie
s while sto
ut
5 minutes;
• Wash blu
ring.
stir in 1 cup
eberries just
prior to use
blueberries;
•
Blu
ebe
.
rries should
return to a
boil;
Bryan Ostlund,
be thawed
boil and stir
refrigerate
under
for 1 minute.
d conditions
In a mixing
Administrator
to ensure an
optimal def
cheese unti
bowl beat
l light. add
rost.
cream
confectione
• Never re-f
beat until smo
rs sugar and
reeze thawed
vanilla,
oth and crea
my. spread
fruit. proper
thawed, cult
with about
each tortilla
ly
ivated bluebe
2 tablespoon
s of the crea
rries will
maintain the
place about
m cheese mix
ir original fres
6-12 blueberr
ture.
hness.
ies across
tortilla.
the cen
Oregon harvest starts1-1/
teasJune
in 2late
poonsand
cornconti
starchnues into September
with several uniqu
e later 1/2
matu
ring
cup
oranvariet
ge juicies.
time to indulge in
e Summer is the ideal
locally grown fresh
blueberries.
1-1/2 cups
froz
Little Blue
roll jelly-rol
1 tablespoon
butter ove
ter of each
medium skill
et, melt
ry Pre-Harves
eber
2011 Oregon Blu
ious
Healthy and Delic
t Update
er Time Classic
– A Summ
at a Glance
erry Industry Facts
2011 Oregon Blueb
rries – Total
is
cropBluebe
Oregon
and this year’s
Pounds Harves
IMA Blueberry
ted:
JUNE 15, WEDN
Great and Good
for the Body
– Five-a-Day The
Industry
Updates
Benton
Inc./
Anderson's Nursery
Anderson Blues
Rd.
8793 NW Arboretum
97330-9571
Corvallis, OR
(541) 745-5487
ail.com
andersonblues@hotm
Blueberry Meadows
20
3860 NE Highway
97330-9211
Corvallis, OR
(541) 753-2614
mail.com
lynnrthompson@hot
es
Radke's Blueberri
Ave.
490 SE Three Mile
97333-9228
Corvallis, OR
(541) 753-5680
om
[email protected]
Wilt Farms
W
31567 Hwy. 99
97333
Corvallis, OR
(541) 752-0460
ganics.com
www.sunsetvalleyor
[email protected]
sunsetvalleyorganic
Clackamas
Farm
Beach Family
Ave.
27626 SW 147th
97140-8405
Sherwood, OR
(503) 625-6314
.com
www.beachblueberry
ry.com
dave@beachblueber
Captain Blueberry
Rd.
28760 SE Folsom
97022-9688
Eagle Creek, OR
(503) 630-5611
cess.com
captainbb@cascadeac
Farm
Glover's Century
224
29177 SE Hwy.
97022-9719
Eagle Creek, OR
(503) 637-3820
.com
www.upickblueberryia.net
lorinyoung@wachov
Harwood Farm
Rd.
18010 S. Dillman
97045-9307
Oregon City, OR
(503) 631-3829
ail.com
lois.harwood@hotm
Mark Mihalek
Dr.
18184 S. Redfir
97004
Beavercreek, OR
(503) 632-8384
Orient Nursery
Rd.
30686 SE Waybill
6
Boring, OR 97009-942
(503) 663-6123
ail.com
orientnursery@hotm
Sweet Home Blues Rd.
Ferry
27818 SW Graham's
97140-8419
Sherwood, OR
(503) 682-1962
ues.com
organicsweethomebl hoo.com
ladybugqueen69@ya
Coos
Blueberry
Hazen's Riverside
Ln.
96707 Burton Prairie
Coquille, OR 97423
(541) 396-5502
r.net
wendyhazen@charte
Curry
Farms
Common Ground
Blueberries
P.O. Box 1076
Langlois, OR 97450
(541) 348-2179
dfarms.weebly.com
www.commongroun [email protected]
commongroundfarm
es - Organic
Jensen Blueberri MP 291
46760 Hwy 101,
9
Langlois, OR 97450-970
(541) 348-2473
[email protected]
Douglas
Big Bend Berries
458 Big Bend Rd.
97471
Roseburg, OR
(541) 673-8767
net
richardsone@nrweb.
Haven Farms
10246 Tyee Road 9
Umpqua, OR 97486-971
(541) 459-0364
com
www.thehavenfarm.
enfarm.com
blueberries@thehav
Hood River
es
Browning Blueberri
5164 Imai Road
97031-9442
Hood River, OR
(541) 354-3760
verelectric.net
edbrowning@hoodri
Moore Orchards
35
3017 Highway
97031
Hood River, OR
(541) 386-4628
fruit.com
www.grandmamarys
[email protected]
Farm
Nelson's Blueberry Dr.
th
5175 Woodwor
97041-9749
Mt. Hood, OR
(541) 308-5998
erelectric.net
rognelson@hoodriv
Patch
Wilinda Blueberry
730 Frankton Rd.
97031
Hood River, OR
(541) 436-2729
omcast.net
lindachamberlain@c
Willis Family Inc.
2385 Eastside Rd.
97031
Hood River, OR
(541) 490-1150
[email protected]
Lane
Bear Fruit
30595 Wyatt Dr.
97446
Harrisburg, OR
(541) 521-7721
s.com
www.bearfruitberrie om
[email protected]
Eden Valley Farm
Rd
77698 Mosby Creek
3
OR 97424-943
Cottage Grove,
(541) 942-2216
Blueberry Farm
Green Hill Aire
St.
28794 Hillaire
2
Eugene, OR 97402-934
(541) 688-8276
et
[email protected]
es
Grenon's Blueberri
Rd.
89475 Fir Butte
Eugene, OR 97402
(541) 689-1399
il.com
acook.cook65@gma
Herrick Farms
Rd.
88088 Millican
97478-9652
Springfield, OR
(541) 741-1046
om
http://herrickfarms.c
[email protected]
Lochmead Farms
125 E 6th St.
97448
Junction City, OR
com
swgibson@lochmead.
es
Purcell's Blueberri Rd.
1537 Hayden Bridge
97477-1696
Springfield, OR
(541) 746-0040
cast.net
bandwpurcell@com
International
Giumarra VBM
Berrry, LLC
225
e Avenue, Suite
25 N. Wenatche
98801
Wenatchee, WA
(509) 663-2421
www.giumarra.com .com
www.naturespartner
13193
Aurora, OR 97002
Lincoln
(503) 502-8201
Gibson Farms
Box 245y Ridge Farm Inc.
P.O.
Blueberr
nn Rd.
OR 97380
Siletz,
19711 SW Conzelma
07
444-2292
(503)
, OR 97140-87
Sherwoodmail.com
gibsonberrymail@g
(503) 625-5178
Linn
California Giant,
Marketing LLC
Grower Direct
2097 Beyer Lane
Stockton, CA 95215
(209) 931-7900
.net
www.growerdirect
Inc.
Farm
HillLane
75 Sakata
Bob's Blueberry
Rd.CA 95076
Meridianlle,
34830Watsonvi
8
OR 97355-913
728-1773
Lebanon,(831)
(541) 259-1254
Calyx Fruit, LLC
Rd.
You Produce
SE Old Bethel
Fresh to
23725
Scio Rd.
OR 97101
41639 Stayton
Amity,
8
OR 97383-030
Stayton, (503)
851-8700
l
s/calyxfruitcollc.htm
(503) 769-9682
www.blueberries.u
www.ftyp.com
[email protected]
LLC
Columbia Fruit
Dike Road
es
2526
Blueberri
Romans
, WA 98674
Bryant Dr. SW
35923 Woodland
225-95752
OR 97321-750
Albany, (360)
mbia-fruit.com
928-7379
www.colu
(541)
, Inc.
Curry & Company
LLC
nk Farm
Box 9187
P.O.
Springba
Rd. 97305
BerlinOR
32264
Brooks,
97355
OR393-6033
Lebanon,
(503)
om
819-6209
(503)
www.curryandco.c
.org
www.springbankfarm
s
m.org
Strawberry Associate
info@springbankfar
Driscoll
Box 50045
P.O.Hazelnuts
, LLC
95077
St. Philbert's
Watsonville, CA
P.O. Box 244
((800) 87-3333
97446
Harrisburg, OR colls.com
www.dris
776-5385
(415)
n Agriculture
Ent.
3850
Inc.
OR 97128
er Farms,
ille,
Brammei
McMinnv
n Rd. NE
6014 Hazelgree
(503) 472-93613
97305-957
com
Salem, OR
www.evergreenag.
(503) 390-5535
[email protected]
Pacific Foods
Firestone
P.O. Box 61928
Inc.
98666
Breyman Farmsr, WA
VancouveDr S
6985 Riverside
(360)
97306
OR695-9484
om
Salem,
stonepacificfoods.c
www.fire
(503) 838-3696
om
Inc.
[email protected]
Farms Products
Gingerich
Box 910 Patch
P.O.Blueberry
Briggs Family
ORSE97013
Radell Dr.
5365 Canby,
97317
OR 651-3742
Salem,
(503)
364-8222
gerich.com
(503)
www.gin
mail.com
briggsblueberries@g
Continued
ates, Inc.
Kerr Concentr
Street NE
2340 Hyacinth
Salem, OR 97301
(503) 378-0493
ates.com
www.kerrconcentr
Market 52
P.O. Box 8050
Visalia, CA 93290
(559) 625-7040
www.market52.com
[email protected]
Evergree
Marion
Three Mile Lane
Farm
Hurst's Berry
n Rd.
23301 SW McKibbe
54
Sheridan, OR 97378-96
(503) 843-3185
com
www.hursts-berry.
Inc.
Meduri Farms
P.O. Box 636
Dallas, OR 97338
(503) 623-0308
om
www.medurifarms.c
LLC
102
Naturipe Farms
Beach Road, Suite
999 Vanderbilt
Naples, FL 34108
(239) 591-1664
.com
www.naturipefarms
Inc.
Norpac Foods,
P.O. Box 458
Stayton, OR 97383
(503) 769-1242
www.norpack.com
Packing, Inc.
Oregon Berry
P.O. Box 1326
97123-0326
Hillsboro, OR
(503) 640-2313
com
www.oregonberry.
Oregon Fruit Products
P.O. Box 5283
Salem, OR 97304
(503) 581-6211
www.ofpc.com
the state of Orego
n.
or eg on bl ue
be rr y. co m
Industry
Brochure
& Neale for the
oped by lewis
Little, blue, different
Blueberries are wildly popular—but Americans hardly eat them
By Alastair Bland
Americans are bent on blueberries. Or perhaps it’s their antioxidants we’re really
after. Anyway, the two go hand in hand and, as May approaches, fresh local
blueberries are fattening on shrubby branches at a handful of local farms.
ESDAY
’ Market
Portland Farmers
Shemanski Park am - 2:00 pm
ki Park
Wednesdays, 10:00 the South Park Blocks at Shemans
in
Downtown Market & SW Main
Between SW Salmon
(503) 241-0032
farmersmarket.org
contact@portland
ket.org
mersmar
www.portlandfar
butors
wn Blueberry Distri
Eugene, OR 97402
(541) 689-1836
LLC
s.com
Berry Empire
www.royalblueberrie
Arndt Road NE
, an agency of
DAY
JULY 13, WEDN
DAY
y Farmers’ Market
Lane County Saturda
am - 4:00 pm
Saturdays, 9:00
E 8th & Oak St
3
Downtown Eugene,
ham • (541) 431-492 org
Jean Paul Cunning
smarket.
anecountyfarmer
jpcunningham@l
armersmarket.org
www.lanecountyf
Blueberri
n-Gro
Royal
Orego
2011
28718 Royal Ave.
es
Parsons' Farm
P.O. Box 728
8
Canby, OR 97013-072
(503) 263-6850
gmail.com
parsonsfarms.stand@
es &
Redland Blueberri
Specialties
18900 S Pear Rd.
97045
Oregon City, OR
(503) 631-4141
rries.com
www.redlandbluebe
rry Commission
y Market
Salem Saturda
am - 3:00 pm
Saturdays, 9:00
NE
& Marion Street
Summer Street
lot
Green State parking 585-8264
(503)
Andrew Liner •
daymarket.com
info@salemsatur
aymarket.com
www.salemsaturd
AY
erry Growers
2011 Oregon Blueb
Oregon Bluebe
y Market
Canby Saturda
am - 1:00 pm
Saturdays, 9:00
Street
1st Ave. at Holly
263-5151
Lisa Allen • (503)
[email protected]
canbysaturdayma
y Farmers’ Market
Corvallis Saturda
Front
Downtown River - 1:00 pm
am
t)
Saturdays, 9:00
end of riverfron
1st & Jackson (North 752-1510
• (541)
Rebecca Landis
[email protected]
n.org
www.locallygrow
paid for by the
Farmers’ Market
Buckman Portland pm
- 7:00
Thursdays, 3:00
St.
SE 20th & SE Salmon 241-0032
• (503)
Jamie Reckers
farmersmarket.org
contact@portland
mersmarket.org
www.portlandfar
’ Market
OHSU Farmers
am - 3:30 pm
fountain)
Tuesdays, 11:30
um Courtyard (near
OHSU Auditori
(503) 494-8792
Eecole Copen •
du
[email protected]
rmersmarket
www.ohsu.edu/fa
JULY 2, SATUR
Re cip es
Inform ati on
Ha nd lin g Tip
s
CONNeCt
WItH us:
Y
JULY 9, SATUR
SM
Nu tri tio n
ION
DAY
JULY 7, THURS
DAY
JUNE 28, TUESD
2011 – 7,600 acres
2010
2009 – 6,500 acres
2008 – 6,100 acres
2007 – 5,600 acres
2006 – 4,800 acres
2005 – 4,400 acres
2004 – 3,800 acres
2003 – 3,500 acres
Color Way
Event)
Y CO MM ISS
P.O. Box 336
6 • Salem, Ore
gon 97302(503) 364-29
0366
44 • Fax (50
3) 581-6819
www.oreg
onblueberry
.com
Farmers’ Market
King Portland
am - 2:00 pm
Sundays,10:00
th
& NE 7 Ave, Portland
NE Wygant St
(503) 241-0032
farmersmarket.org
contact@portland
mersmarket.org
www.portlandfar
ay, Wilsonville
Lamb’s Thriftw Day – with Radio Disney)
(Kids Club Safety - 1:00 pm
am
Saturday, 10:00
Wilsonville, OR
the international
rry On Farm Sales:
Oregon Bluebe
est Update Continued
Kids Event)
DAY
JUNE 25, SATUR
Continued
– 7,100 acres
More on Health
JULY 3, SUNDA
Kids
’ Market (Healthy
Hillsboro Farmers - 1:30 pm
am
Saturdays, 8:00
Downtown Hillsboro
nd
Ave.
Main St. & 2
romarkets.org
manager@hillsbo
rkets.org
lsboroma
www.hil
ys Farmers’ Market
Beaverton Saturda- 1:30 pm
am
th
Saturdays, 8:00
3rd & 5
Hall Blvd., between
5
• (503) 643-534
om
Ginger Rapport
nfarmersmarket.c
market@beaverto
armersmarket.com
www.beavertonf
ges when it
ries may have advanta
pounds
While Oregon blueber
the growth.
2010 – 2.3 million
that have fueled
pounds
n and healthy eating
2009 – 2.7 million
ant phytonutrients.
interest in nutritio
natural
source of antioxid
– 2.5 million pounds
ries. Certain2008
ries are a very rich
found in blueber
pounds
2007 – 2.4 million
In general, blueber
ies or compounds
pounds
l oxidants
oxidation propert
2006 – 2.3 million
to the negative
particularly harmfu
refer
dants
Antioxi
which react against
– 2.2 million pounds
with chemicals
ns and internal 2005 – 1.8 million pounds
les supply the body
variety of functio
2004
wide
vegetab
a
and
damage
fruits
can
radicals”) which
Acreage:
elements (“free
rry Production
associated with
Bluebe
Oregon
processes.
2011 Pre-Harv
ce
per wrap with
2 tablespoon
s sauce: 234
es calo
protein, 10
ries, 6 g
g fat Scheduled Appearanc
Character 2011 , 31 g carbohydrate,
27 mg sod
ium
ESDAY
JUNE 18, SATUR
2005 –
pounds
2004 – 20.5 million
quality, it’s
comes to taste and
ps, 1 cup sau
(Healthy
Farmers’ Market
Tanasbourne
- 7:30 pm
Wednesdays, 4:30
Beaverton
nd
192 & Stuckey,
armersmarket.com
www.beavertonf
- are on the way
pounds
joys of summer
2010 – 54.1 million pounds
than 60 million
rries - one of the
d to harvest more
ted Oregon Bluebe
2009 – 47.2 million pounds
Freshly Harves
growers are expecte
2008 – 43.0 million pounds
ever. In fact, Oregon
and better than
2007of– 44.7 million pounds
looking bigger
record.
new production
2006 – 35.4 million pounds
ingly become aware
ries this year, a
pounds of blueber
ers who have increas
34.1 million
–
custom
2005
for
pounds
ries is good news
2004 – 34.1 million
of fresh blueber
A bumper crop
t Production:
and buying fresh.
have been named
of buying local
rry Fresh Marke
treat, blueberries
the advantages
Oregon Bluebe
a tasty summer
blueberries as simply
pounds
to think of Oregon
2010 – 24.6 million pounds
While we tend
mind and body.
es in recent
2009 – 20.8 million pounds
Foods for a healthy
ion and sales increas
million
product
17.1
ry
–
one of the Super
2008
blueber
nation.
pounds
has driven Oregon
ng states in the
2007 – 14.3 million pounds
designation that
the top produci
of
one
million
It’s the super food
remains
2006 – 11.5
numbers, Oregon
taste, the – 11.3 million pounds
2005
large production
with incredible
pounds
years. With such
for a lot of reasons
2004 – 11.8 million
dity these days
ries are a hot commo
t Production:
Fresh Oregon blueber
just a few.
ed rry Processed Marke
an estimat
Bluebe
nal value being
to any other state, Oregon
and high nutritio
acre compared
highest quality
pounds
crop yields per
l and
crop to both nationa 2010 – 27.2 million pounds
ly realize the highest
their
routine
s
ship
that
ns
Oregon grower
2009 – 23.7 million pounds
from large operatio
Oregon farms range
on-farm sales.
2008 – 23.4 million pounds
acre.
offering
per
acres
than ten
9,000 pounds
2007 – 28.0 million pounds
farms with less
to small family
2006 – 21.6 million pounds
international buyers
20.6 million
rries – Taste
Oregon Bluebe
yield: 8 wra
BLU EBE RR
recipes devel
u.s. Highbush
r medium hea
the wraps
t; place half
seam side
of
down in skill
et and coo
occasionall
k turning
y until evenly
browned, abo
repeat with
ut 3 minutes
remaining
.
butter and
wraps. serv
with hot blue
e topped
berry sauce.
Dynamos
EG
OR O
N
Introductory Letter
l style. In a
Blueberry Counc
il
Mailing Envelope
Oregon Grown
Berry Growers
Pan American
NE
6826 55th Ave.
Salem, OR 97305
(503) 390-5612
m
www.pan-am-llc.co
, LLC
RainSweet Inc.
P.O. Box 7079
Salem, OR 97303
(503) 586-0049
www.rainsweet.com
Farms LLC
Riverbend Organic
P.O. Box 717
97352
Jefferson, OR
(503) 550-1677
Scenic Fruit Co.
SE
7510 Altman Rd.
Gresham, OR 97080
(503) 663-3434
m
www.scenicfruit.co
Farms Inc.
Stahlbush Island
Island Rd.
3122 Stahlbush
97333
Corvallis, OR
(541) 757-1497
www.stahlbush.com
Farm
Sturm's Berry
P.O. Box 245
Corbett, OR 97019
(503) 695-2743
rm.com
www.sturmsberryfa
Townsend Farms Way
23400 NE Townsend
Fairview, OR 97024
(503) 666-1780
s.com
www.townsendfarm
Tree Top, Inc.
P.O. Box O
98815
Cashmere, WA
(800) 548-4246
www.treetop.com
Inc.
Valley Blue Farms, Rd.
2170 SW Lafollette
97113-6032
Cornelius, OR
(503) 359-5110
erizon.net
valleybluefarms@v
Fruit Co.
Willamette Valley
NE
2994 82nd Avenue
Salem, OR 97305
(503) 362-8678
www.wvfco.com
Wilt Farms
W
31567 Hwy. 99
97333
Corvallis, OR
(541) 752-0460
rganics.com
www.sunsetvalleyo
1
Continued
At Bolster’s Hilltop Ranch in Camino, customers must come and pick the fruit for
themselves. Owner Jan Bolster, who first planted her blueberry bushes 20 years
ago, said she and her husband once brought the berries to local farmers’
markets.
Blueberries
fight
aggressive
breast
cancer
“Now we don’t have to,” said Bolster, whose 4 acres of fields
produce nine
Recipe and
Industry Images
Thursday,
April
15,
2010
varieties of blueberries, which occur among three species in the genus
Vaccinium. The farm’s first variety to ripen each season is the duke blueberry. A
LOS ANGELES
(KABC)
particularly
It's no berry,
fat and--plump
secretwhich
manybecomes
fruits andavailable
vegetables
contain
in late
May, it is also
diseaseBolster’s
fighting properties.
favorite. Different phytochemicals act on human cells in
different
ways. Now local scientists have some proof that the popular blueberry
can have
a direct
Other
California
effect varieties
on a certain
include
typethe
of cancer.
sharpblue, Georgia gem, marimba, misty,
Gulf Coast and Cape Fear blueberries. These are breeds that do well in warmer
City of Hope
researchers
latitudes—and
making smoothies
not aren't
all blueberries
on their lunch break, they're
do.
taking a
close look at the powerful phytochemicals in blueberries.
The fruit, a native to North America, occurs naturally in colder climates, but since
"It possibly
circacould
the spread
1900,prevent
fruit breeders
the cancer,"
haveofenhanced
City ofinto
the said
Hope
blueberry
research forms
domesticated
Blueberries
protect
muscles
from
exercise
fellow Lynn
S. well
Adams,
Ph.D. as
thatmay
do
in regions
balmy as the
swampy
Southeast. These cultivated
varieties, or cultivars, thrive in California, where the industry saw its current
damage
And notgrowth
just any
cancer,
butabout
one that
generally
surge
begin
12 years
ago. carries a poorer prognosis -triple-negative
breast cancers. Triple negative tumors are not driven by estrogen,
NutraIngredients-USA.com
<http://NutraIngredients-USA.com>
or HER2
proteins,
U.S.
Highbush
so it Council
can't be represents
Blueberry
treated withsome
latest2,000
targeted
American
By Stephen progesterone
Daniells, The
02-Apr-2010
therapies.
blueberry growers, 35 cultivars of fruit and a half-billion pounds of annual
Antioxidant-rich
extracts
of blueberries
may counter
the detrimental
production—and
the industry
organization
chanceseffect
to beofbased in nearby
excessive exercise, according to new results from a new study from New Zealand.
"The feature
of the cancer tends to be very aggressive,"
Folsom.
Shiuan Chen,
Damage to muscle cells exposed to oxidative stress was significantly reducedsaid
when also
director
blueberry
of fruit
Cityextracts,
of Hope's
Division
of Tumor
Cell Biology.
exposed toPh.D.,
doses of
according
to findings
published
in Molecular
Nutrition &
Food Research.
Here, executive director Mark Villata spends some portion of his time crunching
“In our study
fruits were
goodfor
candidates
combat
muscle
Butblueberry
when
researchers
applied
blueberry
extracts
numbers,
to
and suggested
cancer
here
cellsoxidative
are as
inproduced
a few
the laboratory
kicks:
Into2009,
California
23 million
damage although further investigations especially at an in vivo level are needed,” wrote the
it appeared
to stop
the growth
and spread
pounds
of a tumor.
of highbush
blueberries,
seventh
in the nation, with Michigan leading the
researchers, led by Dr Roger Hurst from New
Zealand Institute for Plant and Food Research.
nature's
way
at'blue'
100 food,
million
National
production
in 2008
weighed in at 400 million
Blueberries,
only
arepounds.
a rich source
of polyphenols,
potent
antioxidants
Can blueberries
help
with
memory
loss?
"We actually
believe
<http://www.nutraingredients-usa.com/content/search?SearchText=antioxidants&FromNews>
that
it's athat
combination
of allreach
the different
phytochemicals
pounds,
and by
2014
number could
900 million,
said Villata.in
In
that include
phenolics
acids,
tannins,
flavonols
blueberries
working
together
thatand
aidanthocyanins.
in
increasing
its activity,"
California,
Adams.
highbush
blueberry
acreage
ran 2,300
acres said
in 2005
and by 2008 had
TheWORK?
berries are
said to have a number
of positive
health effects,
cholesterol
DOES IT
BACKGROUND:
population
ageing,including
more people
are
expanded
to With
5,100the
acres.
reduction, and prevention
against some cancers
and neurodegenerative diseases such as
becoming
concerned
memory
– or what
Whileabout
is more specifically
more
researchloss
is needed
to determine
how manycalled
blueberries a person will
Alzheimer's.
cognitive
decline.
A request
was
recently
sent
to this
column
need
to look
The
at the
to has
popularity
reap
benefits,
of to
the
berry
the
animal
increased
studies
recent
do give
Ineat
years
fact,
usofamore
with the
production
clue.science
publication
isinexceeding
demand.
supporting
andmemory
an overallloss.
consumer move towards 'superfruits' and all
evidence
regarding
its health
blueberries
and
benefits,
things 'antioxidant'.
"It comes
out to be about two cups a day from what our animals were ingesting.
“Anything
Jon Marthedal, a
Potential with perspective that’s profitable California tends to overproduce,” said
MemoryWhile
lossthe
cannew
bestudy
to
the
ageing
process,
or
may
be
But
due
itdue
to
isblueberry
difficult
an
underlying
to
say
that
something
that
works
in
an
animal
study
farmer
will
with
work
160
the
acres
near
Fresno.
Matherdal
said
supports a potential role for improved muscle health, the researchers that although the
condition
like
which
is a leading
same in ofadisease,
cause
note
person,"
of dementia.
theAlzheimer’s
limitations
said
Adams.
their
in vitro
approach,
particularly
in relation
to how this translates to
effects
in vivo.
Research
is being
conducted to identify the various causes and risk factors for
“Much further research using human intervention studies is warranted to fully understand the
dementia.
ThereSo
is much
interestyou
in the
how should
dietary
get potential
factors to reduce
your two of
cups
of blueberries
every day? Should you eat
implication of the findings reported here with our in vitro evaluations,” wrote the
researchers.
cognitive
declinewhole
andconcerns
slow
onset
ofit dementia.
fruit,the
juice
or supplements?
Experts
saydoses
many
of in
thethis
juices
contain sugar
“Bioavailability
also
make
difficult to evaluate
if the
used
and many
other published
and supplements
in vitro studies vary
in antioxidant activity.
are appropriate.”
Studyare
details
Blueberries
closely
related to cranberries and bilberries, all of which are
Dr Hurst and his co-workers used developing skeletal muscle fibres, also known as myotubes,
members
of the Vaccinium
Bilberries
"Turns out genus.
are be
that their
sometimes
activity will
calledfrom
blueberries,
quite different
one brand to the other,"
and exposed them to various concentrations of fruit extracts, as well as a calcium
compound
but trueknown
blueberries
a greenish
saidhave
"In
other
whereas
words,inwhite
at
thisflesh
point,
have
there
a control,"
blueisbilberries
no good
quality
said Dr. Chen.
to induce
stress
as occurs
exercising
muscle
(calcium
ionophore),
or
a compound
purple flesh.
original
“wild”stress
blueberries
knownThe
to induce
come
from Vaccinium angustifolium ,
oxidative
(hydrogen
peroxide).
Results
showed
that
blueberry
protected
the
muscle
fibres
incancer
a dose-dependent
a low-lying
bush
The
native
next
tothe
step
eastern
is toCanada
doextract
human
and
clinical
northeastern
trials
on
US.
breast
A number
ofpatients.
manner.
grown commercially in other regions.
hybrids Further
are now
analysis of the extract indicated that the active compounds could be malvidin
want to glucoside,
give people
weapon in the arsenal that we can to help the
galactoside"We
and malvidin
saidevery
the researchers.
Blueberries
were
prevention
primarily
“These
used
and the
in vitro
reoccurrence,"
as concept
a nutritious
data support
said high
fruit,
Adams.
in fibre
that blueberry
and vitamin
fruits
C,in malvidin
or derived
foods rich
may
be beneficial
in alleviating
muscle The
damage
caused
by oxidative
stress,”
but theyglycosides
were also
used
for a number
of ailments.
dried
leaves
were used
to wrote
Dr Hurst and his co-workers.
treat sore
throats
and
mouth
inflammations.
Recent
interest
in blueberries and
From Petri dish to marathon runner
memory“Although
loss hasit developed
contain
anthocyanins,
which
is difficult to because
deduce thethey
biological
significance
of the data
presented here from in
vitrotostudies,
contribute
may
the redone
speculate
and
thatof
purple
consumption
colour
blueberry
many fruitsof and
fruit Some
polyphenolics
flowers.
are notand
particularly
malvidin
may
beare
beneficial
in alleviating
the damaging consequences of
absorbed
when eaten,
butglycosides
other are
and
powerful
antioxidants.
oxidative stress in muscle tissue,” wrote Dr Hurst and his co-workers.
“Our data further endorse that more research in the action of blueberry fruit polyphenolics and
EVIDENCE
FROM
STUDIES
muscle
function
is warranted. Detailed research, especially utilizing human intervention trials
may provide the robust evidence required to support the use of blueberry fruit polyphenolics in
functional
foods
and/or
sportsloss
supplements,”
they
concluded.
The interest
in diet
and
memory
arises from
large
population surveys which
Plant & Food Research’s Dr Roger Hellens, Genomics Science Group Leader, will be presenting
found that
higher consumption of fruits and vegetables is associated with better
at the upcoming NutraIngredients Antioxidants 2010 Conference
in Brussels on the subject of
cognitive
performance
elderly
and aand
lower
risk of diseases
to
super
Vegetables. in
Forthe
more
information
to register,
please clickthat
herelead
<http://www.niantioxidants.com>
dementia.
However, such. studies do not reveal whether dietary factors cause
Source:orMolecular
& Food
such effects,
whetherNutrition
diet is one
of Research
a number of contributing factors that help
slow cognitive decline.
Because blueberries are high in antioxidants, which have beneficial health
effects, they are being examined in many research projects. However, most have
reached only the stage of animal testing. Anthocyanins pass into the brains of
animals and can specifically enter those regions known to be important for
memory. Some experiments have found that older animals fed blueberries
performed better in memory tests.
What is believed to be the first study of blueberries in humans was published
earlier this year. The study involved nine people with an average age of 76 years
who were compared to seven people taking an artificial juice. Anyone diagnosed
Oregon Grown
2010-2011 Marketing Update
WEBSITE
Continue to expand site functions & look. Update farm section to
incorporate mapping function. Use USHBC materials when
possible for update of images, nutrition and industry updates.
Mail all Oregon growers website opportunities, data entry, hot
links and mapping.
PAID PROMOTION OF WEBSITE/FRESH SEASON SALES
Develop and place ads in Oregon newspapers
and/or websites to draw traffic to the website.
WebsiteImpressions
Mid-Valley.............................................................. 99,644
(Gazette Times, Democrat Herald, Lebanon Express)
Statesman Journal.............................................. 110,057
Register Guard ..................................................... 50,042
Bend Bulletin ....................................................... 81,642
Oregonlive .......................................................... 100,101
Mail Tribune ......................................................... 40,088
Reach Local.........................................................948,792
(Locally targeted, displayed on network of sites)
Total Impressions............................................1,430,366
2
Oregon Grown
2010-2011 Marketing Update
KATU Campaign
Television
• Promotional segments in top local talk show, AM Northwest
• 30-second Commercials
Print
• Advertisement in ediblePortland
Web
• Web advertisement on ediblePortland.com
• Links and promotion on katu.com and edibleportland.com
30-second commercial with Eric Pond
30-second commercial schedule
Length
Date
Inv. Descr.
Air Time
Oregon Blueberry Commission
Advertiser
:15
07/25/11
AM Northwest
9:04:07 AM
DayOfWeek
Monday
Oregon Blueberry Commission
:15
07/25/11
Dr. Oz
3:36:30 PM
Monday
Oregon Blueberry Commission
:15
07/26/11
KATU Early News
4:43:42 PM
Tuesday
Oregon Blueberry Commission
:15
07/26/11
ABC News
2:54:57 AM
Tuesday
Oregon Blueberry Commission
:15
07/26/11
A.M. Northwest 9-930a
9:03:52 AM
Tuesday
Oregon Blueberry Commission
:15
07/26/11
Millionaire
9:43:35 AM
Tuesday
Oregon Blueberry Commission
:15
07/27/11
KATU Early News
4:51:55 PM
Wednesday
Oregon Blueberry Commission
:15
07/27/11
Regis & Kelly
11:49:45 AM
Wednesday
Oregon Blueberry Commission
:15
07/27/11
KATU Early News
6:42:09 PM
Wednesday
Oregon Blueberry Commission
:15
07/27/11
ABC News
2:28:49 AM
Wednesday
Oregon Blueberry Commission
:15
07/28/11
The View
10:31:00 AM
Thursday
Oregon Blueberry Commission
:15
07/28/11
KATU Early News
4:22:51 PM
Thursday
Oregon Blueberry Commission
:15
07/28/11
KATU Early News
6:08:57 PM
Thursday
Oregon Blueberry Commission
:15
07/28/11
Dr. Oz
3:12:35 PM
Thursday
Oregon Blueberry Commission
:15
07/29/11
Wheel of Fortune
7:42:01 PM
Friday
Oregon Blueberry Commission
:15
07/29/11
KATU Morning News
5:10:13 AM
Friday
Oregon Blueberry Commission
:15
07/29/11
AM Northwest
9:17:41 AM
Oregon Blueberry Commission
:15
07/29/11
ABC Soaps
2:59:21 PM
Friday
Oregon Blueberry Commission
:15
07/30/11
ABC SPORTS
12:31:15 PM
Saturday
Oregon Blueberry Commission
:15
07/30/11
ABC News
2:34:30 AM
Saturday
Oregon Blueberry Commission
:15
07/31/11
KATU Morning News
4:45:41 AM
Sunday
Oregon Blueberry Commission
:15
07/31/11
ABC SPORTS
12:13:19 PM
Sunday
Oregon Blueberry Commission
:15
07/25/11
M-Sun 5a-1a
8:25:25 PM
Monday
Oregon Blueberry Commission
:15
07/25/11
M-Sun 5a-1a
7:27:49 AM
Monday
Oregon Blueberry Commission
:15
07/25/11
M-Sun 7p-11p
8:46:50 PM
Oregon Blueberry Commission
:15
07/25/11
M-Sun 7p-11p
7:41:30 PM
Monday
Oregon Blueberry Commission
:15
07/26/11
M-Sun 7p-11p
7:06:33 PM
Tuesday
Oregon Blueberry Commission
:15
07/26/11
M-Sun 5a-1a
7:34:37 PM
Tuesday
Oregon Blueberry Commission
:15
07/26/11
M-Sun 7p-11p
8:12:50 PM
Tuesday
Oregon Blueberry Commission
:15
07/27/11
M-Sun 5a-1a
7:59:40 AM
Wednesday
Oregon Blueberry Commission
:15
07/27/11
M-Sun 7p-11p
8:12:50 PM
Wednesday
Oregon Blueberry Commission
:15
07/27/11
M-Sun 5a-1a
7:08:58 AM
Wednesday
Oregon Blueberry Commission
:15
07/27/11
M-Sun 7p-11p
7:42:30 PM
Wednesday
Oregon Blueberry Commission
:15
07/28/11
M-Sun 5a-1a
7:16:16 AM
Thursday
Oregon Blueberry Commission
:15
07/28/11
M-Sun 7p-11p
7:43:00 PM
Thursday
Oregon Blueberry Commission
:15
07/28/11
M-Sun 7p-11p
7:17:21 PM
Thursday
Oregon Blueberry Commission
:15
07/29/11
M-Sun 5a-1a
8:12:35 PM
Friday
Oregon Blueberry Commission
:15
07/29/11
M-Sun 7p-11p
8:48:35 PM
Friday
Oregon Blueberry Commission
:15
07/29/11
M-Sun 5a-1a
8:28:01 AM
Oregon Blueberry Commission
:15
07/29/11
M-Sun 7p-11p
7:06:18 PM
Friday
Oregon Blueberry Commission
:15
07/30/11
M-Sun 7p-11p
7:55:05 PM
Saturday
Oregon Blueberry Commission
:15
07/30/11
M-Sun 5a-1a
6:11:30 AM
Saturday
Oregon Blueberry Commission
:15
07/30/11
M-Sun 5a-1a
5:22:00 AM
Saturday
Oregon Blueberry Commission
:15
07/31/11
M-Sun 7p-11p
7:20:05 PM
Sunday
Oregon Blueberry Commission
:15
07/31/11
M-Sun 5a-1a
8:47:45 PM
Sunday
Oregon Blueberry Commission
:15
07/31/11
M-Sun 7p-11p
9:37:45 PM
Sunday
Oregon Blueberry Commission
:15
07/31/11
M-Sun 5a-1a
11:12:45 PM
Sunday
Station: KATU 2
AM Northwest cooking segment with Craig Messmer
Friday
Station: KATU.2 THISTV CHANNEL 2.2 - Comcast 302
Behind the camera
KATU
commercial
shoot at
Gingerich
Farms
3
Monday
Friday
Oregon Grown
2010-2011 Marketing Update
Social Media
Develop Oregon Blueberry presence on Facebook, Twitter and YouTube.
2,691 Facebook impressions
4
Oregon Grown
2010-2011 Marketing Update
Ima Blueberry appearances
Scheduling and appearances of industry ambassador
Ima Blueberry both non-season and harvest season
(late June through early August)
Market Appearances*
Beaverton Farmers’ Market
Hillsboro Farmers’ Market
Portland Eastbank Farmers’ Market
Lane County Saturday Farmers’ Market
Corvallis Saturday Farmers’ Market
Salem Saturday Market
Canby Saturday Market
Beaverton Wednesday Farmers’ Market
Portland Farmers’ Market
Cedar Mill Sunset Farmers’ Market
Interstate Farmers’ Market
Hollywood Farmers’ Market
Lake Oswego Farmers’ Market
Tigard Area Farmers’ Market
OHSU Farmers’ Market
Other Appearances
Portland Marathon
Oregon State Fair
Retail Grocery Promos
Radio Disney
Ag Fest
Oregon Berry festival
Hillsboro 4th of July Parade
Camp Bridgeport
Kaiser Permanente
Race for the Cure
5
Oregon Grown
2010-2011 Marketing Update
point-of-purchase Marketing materials
Develop point-of-purchase sales materials in support of farm-direct, farmers’ markets and farm market seller.
Banners, Brochure Holders, Brochures, Basket Stake and Oregon Fresh Season Logos
Fresh Harvest
Oregon-Grown
Blueberries
Vinyl Banner
1-1/2 teaspoons cornstarch
1/2 cup orange juice
1-1/2 cups frozen or fresh blueberries, divided
1 package (8 ounces) light or low fat cream cheese
1/4 cup confectioners sugar
1 teaspoon vanilla extract
8 (7-inch) flour tortillas
2 tablespoons butter
• arrange unwashed blueberries in a
shallow container.
• Cover blueberries while storing.
• Wash blueberries just prior to use.
• Blueberries should be thawed under
refrigerated conditions to ensure an
optimal defrost.
• Never re-freeze thawed fruit. properly
thawed, cultivated blueberries will
maintain their original freshness.
saucepan combine sugar and
cornstarch, stir in orange
juice. Cook and stir over
medium heat until sauce is
clear and thickened, about
5 minutes; stir in 1 cup
blueberries; return to a boil;
boil and stir for 1 minute. In a mixing bowl beat cream
cheese until light. add confectioners sugar and vanilla,
tortilla. roll jelly-roll style. In a medium skillet, melt
1 tablespoon butter over medium heat; place half of
the wraps seam side down in skillet and cook turning
occasionally until evenly browned, about 3 minutes.
repeat with remaining butter and wraps. serve topped
with hot blueberry sauce.
yield: 8 wraps, 1 cup sauce
per wrap with 2 tablespoons sauce: 234 calories, 6 g
protein, 10 g fat , 31 g carbohydrate, 27 mg sodium
2011 Brochure
recipes developed by lewis & Neale for the u.s. Highbush Blueberry Council
beat until smooth and creamy. spread each tortilla
place about 6-12 blueberries across the center of each
Oregon Grown
Creamy smOkeD turkey aND BlueBerry salaD
storage & thawing tips:
prepare sauce: in a small
1/2 cup light mayonnaise
O
regon blueberries are packed with many
nutritional benefits, particularly antioxidant
compounds. these beneficial compounds help
to immobilize free radicals in the body. Free
radicals are implicated
in theDynamos
aging process, heart
Little Blue
disease, memory loss, certain cancers and motor
deterioration. some other benefits include:
•
•
•
•
•
EG ON
OR
BLUEBERRY COMMISSION
P.O. Box 3366 • Salem, Oregon 97302-0366
(503) 364-2944 • Fax (503) 581-6819
www.oregonblueberry.com
CONNeCt
WItH us:
Basket Stake
Improved vision
Clearing arteries
strengthening blood vessels
stopping urinary tract infections
promoting weight control
1/2 cup plain low-fat yogurt
1/4 cup orange marmalade
1/2 teaspoon ground black pepper
3 medium peaches (about 1 pound),
cut in wedges (about 3 cups)
Recipes
1 pint blueberries
When buying fresh blueberries, select firm,
plump and unblemished berries in dry, unstained
containers. the blueberries should be free of
surface moisture, which accelerates decay.
Color is the best indicator of blueberry
maturity and fully developed flavor. Blueberries
should be deep purple-blue to blue black, with
a natural powdery bloom or fine snowy white
dust on the surface.
shelf-life for blueberries is longer than
other berries – generally 10 days to two weeks
from harvest.
1 package
(8 ounces) light or low fat cream cheese
2 cups fresh or frozen blueberries,
divided
4 ounces light cream cheese (from an 8-ounce
1 teaspoon vanilla extract
package), cut in 1/4-inch cubes
8 (7-inch) flour tortillas
8 eggs, beaten
2 tablespoons butter
1-1/2 cups low fat milk
prepare sauce: in a small
1/4 cup melted butter
• arrange unwashed blueberries in a
shallow container.
• Cover blueberries while storing.
• Wash blueberries just prior to use.
• Blueberries should be thawed under
refrigerated conditions to ensure an
optimal defrost.
• Never re-freeze thawed fruit. properly
thawed, cultivated blueberries will
maintain their original freshness.
cornstarch, stir in orange
medium heat until sauce is
clear and thickened, about
5 minutes; stir in 1 cup
In a bowl, combine
mayonnaise, yogurt,
marmalade, lemon juice
and pepper.
add peach slices,
blueberries and turkey;
toss until well coated.
serve on lettuce leaves,
Vitamins & minerals:
Vitamins a & C, Beta-Carotene, Niacin, thiamin,
riboflavin, potassium, Iron, Fiber, Calcium,
magnesium, phosphorus, Copper, Zinc,
manganese, sodium.
per 1 cup portion: 155 calories, 7 g protein, 6 g
fat, 19 g carbohydrate
oregonblueberry.comyield: 8 cups
preheat oven to 350°F.
remove crusts from
bread; cut in 1-inch
cubes (makes about 10
blueberries; return to a boil;
boil and stir for 1 minute. In a mixing bowl beat cream
cheese until light. add confectioners sugar and vanilla,
beat until smooth and creamy. spread each tortilla
with about 2 tablespoons of the cream cheese mixture.
place about 6-12 blueberries across the center of each
roll jelly-roll
style. In a medium skillet, melt
cups). Cut cream cheese in smalltortilla.
cubes
(makes
1 tablespoon butter over medium heat; place half of
about 1 cup). Grease 9x9X2-inchthebaking
dish.
wraps seam
side down in skillet and cook turning
occasionally until evenly browned, about 3 minutes.
place half of the bread cubes in the
dish. scatter
repeat with remaining butter and wraps. serve topped
cream cheese cubes and 1 cup ofwithblueberries
hot blueberry sauce.
over the bread. top with remaining
cubes
yield: 8bread
wraps, 1 cup
sauce
and blueberries. In a bowl, combine
eggs,
milk, sauce: 234 calories, 6 g
per wrap
with 2 tablespoons
10 gover
fat , 31bread
g carbohydrate, 27 mg sodium
maple syrup and butter. Carefullyprotein,
pour
mixture. Bake until a knife inserted in the center
comes out clean, about 1 hour, covering with
aluminum foil if edges brown too much. to serve,
Oregon Grown
storage & thawing tips:
saucepan combine sugar and
juice. Cook and stir over
if desired.
paid for by the Oregon Blueberry Commission, an agency of the state of Oregon.
Fresh and Frozen Blueberries
3 tablespoons sugar
1-1/2 cups frozen or fresh blueberries, divided
1/4 cup maple syrup
Handling Tips
so go ahead, enjoy the delightful experience
of eating blueberries. your heart, brain and other
body parts will thank you.
BlueBerry Dessert Wraps
1-1/2 teaspoons cornstarch
1 loaf (14 ounces) sliced, firm textured
white
1/2 cup orange juice
bread, crusts removed, divided
1/4 cup confectioners sugar
2 teaspoons fresh lemon juice
Nutrition Information
2 cups cubed smoked turkey (about 8 ounces)
With these recognized health benefits it is no
wonder blueberries receive so many accolades
from the press as well as nutritional experts.
BlueBerry BreakFast Bake
recipes developed by lewis & Neale for the u.s. Highbush Blueberry Council
When buying fresh blueberries, select firm,
plump and unblemished berries in dry, unstained
containers. the blueberries should be free of
surface moisture, which accelerates decay.
Color is the best indicator of blueberry
maturity and fully developed flavor. Blueberries
should be deep purple-blue to blue black, with
a natural powdery bloom or fine snowy white
dust on the surface.
shelf-life for blueberries is longer than
other berries – generally 10 days to two weeks
from harvest.
3 tablespoons sugar
with about 2 tablespoons of the cream cheese mixture.
Oregon Grown
Fresh and Frozen Blueberries
BlueBerry Dessert Wraps
OR
Little Blue Dynamos
Recipes
Nutrition Information
EG ON
Handling Tips
BLUEBERRY COMMISSION
P.O. Box 3366 • Salem, Oregon 97302-0366
(503) 364-2944 • Fax (503) 581-6819
www.oregonblueberry.com
CONNeCt
WItH us:
oregonblueberry.com
Brochure Holder
cut in squares. accompany with additional maple
In the Field:
syrup, if desired.
Bloom Period
late april to late may
YIELD: 9 portions
Fruit develoPment
June and July
For more recipes and information
on Oregon-grown blueberries see us at:
Harvest
July to september
www.oregonblueberry.com
Post-Harvest GrowtH
september to mid-October
In-store Sign
Oregon-Grown
Blueberries
Oregon-Grown
Blueberries
Fresh Season Logos
AgFest Banner
6
Oregon Grown
2010-2011 Marketing Update
Media Events
Media event opportunities budget, special events, radio, television, print media placement
USA Pear Joint Promotion
Oregon Berry Festival Joint Promotion
7
Oregon Grown
2010-2011 Marketing Update
International Pinot noir celebration
Over 50 guest chefs team up with Northwest farmers to transform locally sourced,
sustainable ingredients into “edible art.” Throughout the weekend, chefs create
unforgettable meals with a treasure trove of Oregon ingredients.
radio disney
Multi-media event promotion
Collateral Distribution
On Site with Radio Disney
Oregon Adventure Program
Radio Spots
Blueberry Sampling Opportunities
Camp Bridgeport, Canby Cares, Salem Art Fair,
TrailBlazer Street Jam, Wilsonville Fun Days, Oregon
State Fair and Timbers Kids Club
8