LBS


*Available to SCBA member stations supporting the PEP program! Call for details.
Broadcast Sales Pros Love LBS
All 4 Great Services in 1 Package
LBS Training
LBS Sales Ideas
Learn and review so that your advertisers will listen
Innovation to bring success to your advertisers
✓ Over 30 proven instructors 24/7!
✓ Overcome innovative brain freeze!
✓ 700+ professional training videos!
✓ Ideas at your fingertips!
✓ Sales, sales management and more!
✓ Makes you a creative genius!
✓ Integrity & value selling skills!
✓ Provides you a competitive edge!
✓ Groundbreaking revenue skills!
✓ Adds value to recommendations!
✓ Broadcast & digital ad knowledge!
✓ Captures your prospects’ attention!
✓ Building trustworthy relationships!
✓ Adds to your creative brain trust!
✓ Motivation when you need it!
✓ Proven ideas and promotions!
Advertiser Intelligence
Ask LBS
Speak in a way that will have your advertisers listen
High-level service to break those tough challenges
✓ Interesting-informative-innovative!
✓ When your back is against the wall!
✓ Research partner at your fingertips!
✓ Specific answers just for you!
✓ Be smart and relevant in the field!
✓ Smart, relevant recommendations!
✓ Keep up-to-date on ad trends!
✓ Your secret digital sales coach!
✓ Expand your selling opportunities!
✓ Make money when things look grim!
✓ Add value to your presentations!
✓ Your brain trust for closing sales!
✓ Email thoughtful articles to clients!
✓ Receive answers while you sleep!
✓ Keep ahead of the competition!
✓ Verify your sales instincts!
“How do we train our new hires?”
YOU HAVE THE ANSWER!
The new hires training is FREE…
it’s included with your LBS Basic Package!
130 training videos designated specifically for the new seller
Organized by topic, presented by broadcast training experts
Available at their convenience 24/7, not forced time slots
Experienced trainers Ron Steiner, Paul Weyland, Diane Darling, Mark
Levy, Mary Carlomagno, John Tkac, Stephen Warley, and Gary Moore
“I love LBS because… a great asset
especially when I have a new
salesperson.”
Mrs Helen Elizabeth Aregood, KCXY-FM
KAMD-FN KMGC-FM, Camden, AR
“I’ve enjoyed the videos and information I’ve
gotten from the LBS site. I made the transition
from print and digital sales to CBS Broadcasting
last year…”
Allison King, KFROG Radio, Colton, CA
“I love LBS because … Paul Weyland’s ‘Sales 101’ training helped me a great deal…”
Bridget Ries, KZKS-FM, KAYW-FM, KRVG-FM, KWGL-FM, KRGS-AM, KAVP-AM, Glenwood Springs, CO
“I love LBS because as a manager, it is a
“go to” tool in my arsenal for training
new AE’s and AE’s that need a refresher
or ideas in a new category.”
Amy Carothers, WGEM TV Radio NBC FOX CW,
Quincy, IL
“I started in the business a year ago … and
LBS was a major contributor of the tools I
needed to deliver results for the local direct
clients.”
Jennifer Armstrong, WBIW–WQRK–WPHZ, Bedford, IN
“I love LBS because the videos helped me
properly train a new-to-radio A/E in record
time!”
“I love LBS because it provides excellent
training tools for new AEs.”
Larry Julius, WMGX, WCLZ, WYNZ, Portland, ME
Joe Occhionero, WRJY/WXMK, Brunswick, GA
“I am brand new to sales… I love
LBS for showing me the easy ways to
work with and develop new clients.”
“I love LBS because I am a new sales person
and it has been so helpful to me learning how
to sell and giving me tips on new things to do!”
Brendan O’Reilly, WBNG-TV, Binghamton, NY
Tricia Chitwood, KNEB, Scottsbluff, NE
THESE VALUABLE SERVICES ARE AVAILABLE TO YOU!
THAT’S RIGHT! Available to SCBA member stations supporting the PEP program!
Don’t have access to LBS? Call the SCBA Office at 803-732-1186
to discuss the qualifying details.