sports media evolution

WEB
COMMUNITY
RADIO
SPORTS
MEDIA EVOLUTION
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TABLE OF CONTENTS
Authentically Baltimore
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Hosts & Experts
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We Never Stop Talking…
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Who uses WNST?
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Who Can You Reach?
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Radio Free Baltimore
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Social Media Works
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Web Research & Growth
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Extending Our Reach
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Embracing Social Media
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What Our Partners Say
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WNST Partners
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Media Opportunities
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WNST SPORTS MEDIA,LLC
1550 Hart Road
Towson, MD 21286
Tel 410-821-9678
Fax 410-828-4968
wnst.net
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AUTHENTICALLY
BALTIMORE…
We Never Stop Talking
Baltimore sports…
OUR HISTORY
WNST began as a dream come true
for local sports talk show personality
"Nasty" Nestor Aparicio.
He began his radio career on
December 13, 1991, when he was
asked by Kenny Albert to co-host a
show on WITH-AM 1230.
WNST LAUNCHES ON AUGUST 3, 1998
As Baltimore’s first all-sports radio station, WNST launched in August of
1998. By Sept. 10, 2000, Aparicio and a group of local investors purchased
WNST-AM 1570 outright.
The on-air staff of WNST are all true Baltimoreans, giving fans a perspective
that none of the other local media outlets could possibly duplicate. Memories
of the old Orioles, the Colts, 33rd Street, not to mention the ongoing and
innate passion for Baltimore and for Maryland that only true fans can have.
As a result, WNST has over 12 years of building loyalty with local sports fans.
With the largest sports staff in Baltimore, WNST has created an online virtual
resource that leads the web for the Baltimore sports enthusiast.
WE’RE ONLY GETTING BETTER WITH COACH BILLICK
After nine years coaching football in Baltimore and leading the team to the
world championship, Brian Billick has now joined WNST to take us to the next
level with new media. The addition of Coach Billick only solidifies our position as
the ultimate source for hard-core Baltimore sports fans. Don’t miss Brian onair and online.
Check out everything we do at wnst.net.
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HOSTS &
EXPERTS
WNST personalities &
pundits
The Afternoon Drive
The Morning Reaction
With Rex Snider & Friends
M-F 2-6 pm
With Drew Forrester & Glenn Clark
M-F 6-10am
Show Title
Sponsorship: AVAILABLE
Drew Forrester dedicated
more than 20 years of his
life to sports. He spent six
years as GM of the
Baltimore Spirit (now the
Blast) & owned a golf
promotions company
working with PGA Tour
events. Drew leads off our
daily coverage with
trusted producer &
blogger Glenn Clark every
weekday
Show Title
Sponsorship:
AVAILABLE
Fridays w/Nestor Aparicio
Coach Brian Billick
Daily Report & Blogs & Videos
Daily Reports & Analysis
Since 1992, our founder
& C.E.O. “Nasty” Nestor
Aparicio has given
insights & observations
about local sports that
only a lifetime of living in
the trenches of
Baltimore sports media.
His work has evolved
beyond radio & into the
future of sports media
on the web & this is your
chance to sponsor him
WNST is hosts
the weekly
Stevenson
lacrosse show
with Coach Paul
Cantabene
Towson
University’s
football team
Longtime Baltimore sports fan
Rex. Snider brings his unique
perspective & style to WNST
after nearly 20 years in law
enforcement in Anne Arundel
County. Snider brings his
passion for local sports & fun
conversation. With a wide array
of guests & experts, the ride
home is made better with Rex &
The Afternoon Drive.!
Most NFL head coaches
don’t lay down roots in
“adopted” hometowns
but former Super Bowlwinning coach Brian
Billick has remained true
to his word about
remaining in Baltimore
as a partner, owner &
contributor to WNST.net.
WNST is the
flagship station
for Loyola
College’s men’s
lacrosse team
WNST partners
with UMBC hoops
& Coach Randy
Monroe every
winter for events
& analysis
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WE NEVER STOP
TALKING…
Baltimore Sports is a labor
of love for us…
Saturday & Sunday
Section 410
Lunch with Thyrl
With Thyrl Nelson
Weekdays 10am-2pm
Show Title
Sponsorship:
AVAILABLE
Greg "Thyrl" Nelson was one
of the four finalists in
WNST’s "So You Wanna Be
a Sports Talk Show Host"
contest. It was apparent
right away that “Thyrl” knew
a LOT about Baltimore
sports and its history. It was
also apparent that his style
is different than most you
hear on the radio -- a unique
perspective and delivery
found on WNST.
Lunch with Luke
With Luke Jones
Weekends
Show Title
Sponsorship:
AVAILABLE
With Eric Aaronson
Weekends, 9-noon
Show Title
Sponsorship:
AVAILABLE
Section 410 is Baltimore's
newest sports talk show,
where the gloves are off and
the facts can hurt.! Host Eric
Aaronson hails from Crofton,
MD and displays his love for
the home teams and hatred
for losing each and every
weekend.! If you live in
Baltimore, then take a seat in
Section 410 and enjoy the
show!
It’s always football season
at WNST.net…
The 2009 winner of our
King of Baltimore Sports
Media competition Luke
Jones gets his “break”
after covering Ravens
training camp & the
Orioles locker room.. A
major focus on MLB and
NFL on this insightful “fan
friendly” lunch show.
This programming and much more on WNST AM1570
and in our audio vault at WNST.net
Our ownership group is
committed to community
events. A portion of all WNST
profits are earmarked for
Living Classrooms Foundation
via our partnership with
Briam Billick. Our founder &
CEO Nestor Aparicio is
always contributing to the
content & available for
special events, co-promotions
and local business
networking via the web &
social media.
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WHO USES WNST?
Our growing web audience
has your local customers
WNST MIRRORS
SPORTS RADIO
NATIONWIDE
!Sports radio listeners
are some of the most
affluent and savvy of
all listeners.
!They are 86% male
with 3/4 of them
between 21 and 59
years old.
!They are the most
likely to be married of
all listeners in all radio
formats.
!Nearly half earn
$75,000 or more a
year and are among
the most educated of
all radio listeners.
!1/3 of sports radio
listeners earn $100K
or more.
2010 WNST SURVEY
WEB HABITS
!In a Feb. 2010 poll of
nearly 1,900 local sports
fans, more than 92% said
they would consider
subscribing to a new online
“newspaper” instead of
getting The Sun.
!More than 60% said they
now watch sporting events
with laptop open or mobile
device surfing for info
!More than 94% said they
would recommend
WNST.net to their friends
who love Baltimore sports
!Washington Capitals &
World Cup soccer are two
fastest-growing brands in
Baltimore sports.
!Nearly 80% of our
audience is now using text
on their mobile device
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WHO CAN YOU
REACH?
Sports fans are loyal
If your male age target is broad…
Got men?
What’s in the wallet?
Sports is smarter than you think!
Heads of families…
Stable & loyal…
FAMILY STATUS
Married
68%
Single
20%
No Children in Household
57%
At Least One Child in Household
44%
Two or More Children in Household
27%
Source: Radio Today
OWN OR RENT RESIDENCE
Own
80%
Rent
16%
Other
4%
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RADIO FREE
BALTIMORE!!!
Check out our coverage map
FCC
POWERED
OUR
DAYTIME
RADIO
SIGNAL
OUR
NIGHTTIME
RADIO
SIGNAL
STILL REACHING YOUR NEIGHBORHOOD
Don’t forget we broadcast
worldwide via the Internet at:
www.WNST.net
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SOCIAL MEDIA
WORKS
WNST brand grows on web
CONNECTING RADIO TO WEB
!Our loyal radio brand has led all of the same users
& Baltimore sports fans to WNST.net where we
serve them breaking news, blogs, audio, video,
fantasy & engaging events and promotions.
LOYALTY TO SPONSORS
!In a recent WNST online poll, 79% of listeners
polled said they are more apt to use a sponsor once
they hear the sponsor’s advertisement.
FOCUS ON INSTANT NEWS & ANALYSIS
! Other media, such as TV and newspapers, are
designed for the masses. WNST’s audience is a
specific demographic and geographic segment
which easily reaches your potential customers now
“around the clock” with instant news, social media &
web content that Baltimore sports fans desire.
VALUE FOR ADVERTISERS
! Targeting WNST listeners stretches advertising
dollars because you minimize wasted reach. We
know who our users are and engage them often in
channels like Facebook & Twitter that were
unimaginable just 24 months ago.
“All-Sports radio is not only competitive with other male
driven formats, but it is actually bucking national trends by
increasing among listeners 35-64 yrs. old.”
Radio Today
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WEB RESEARCH
& GROWTH
Best of old & new media
Says WNST.net is
Baltimore’s fastest-growing
web media company
• Our Internet audience increased by 200% in the past year.
• There is an overall 40% decrease in TV, magazine and
newspaper usage because people are spending time online.
• Our Internet has attracted a wider range of ages with nearly
one in five between 18-34 years old.
• Facebook is the No. 2 website in world; Twitter is No. 12 -they are driving traffic to WNST because of the quality &
urgency of our local Baltimore-flavored content
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EXTENDING OUR
REACH
Be a part of the Baltimore
media web evolution.
! JOIN OUR ONLINE
COMMUNITY
! READ AND SUBSCRIBE
TO WNST BLOGS
! PARTICIPATE AS A
COMMUNITY BLOGGER
! VIEW wnsTV
! GET BREAKING NEWS
INSTANTLY
! CHECK FOR EVENTS
! PARTICIPATE IN
CONTESTS
! JOIN WNST’S MOBILE
TEXT SERVICE
! PARTICIPATE IN LIVE
‘IN GAME’ CHATS
WNST.net
With more than 1,000,000
impressions and 50,000 unique
monthly visitors, WNST.net not
only extends its reach via the web,
but strengthens its commitment
and connection to the local sports
community.
! LISTEN TO ARCHIVED
INTERVIEWS
! SUBSCRIBE TO OUR
DAILY NEWSPAPER
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EMBRACING
SOCIAL MEDIA
WNST by the numbers
Almost 4,000 followers, routinely
re-Tweeted & recommended day and night…
Baltimore’s Best Sports Tweets & it’s not even close
Only Baltimore sports media site with
dedicated vlog coverage plus post-event marketing
More than 2 million views & 1200 videos on wnsTV
A dominant area with nearly 15,000 fans
& friends engaged in our hosts’ & bloggers’ pages
Our authenticity shows on Facebook!
Now with nearly 6,000 opt-in subscribers
to instant TEXT updates & 28,000 locals
in EMAIL database & 10,000 receiving
daily online NEWSPAPER feed
More reasons you need to be on the web…
• More than 65,000 new videos are uploaded on YouTube daily
• 83% of Web users have watched a video
• More than 200,000,000 blogs exist on the Web
• 73% of active Web users have read a blog
• 39% of Web users subscribe to an RSS feed
• Only 18% of TV ad campaigns generate a positive ROI
• 90% of people who can skip TV ads, do
• More than a 1/3 of people trust bloggers’ opinions
• By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers
• Millenials spend more than 16 hours per week online
* SOURCES: IAB PLATFORM STATUS REPORT (APRIL 2008), BRANDING 2.0 & SOCIAL MEDIA, SAMPAD SWAIN,
NIELSEN “TRUST IN ADVERTISING” REPORT (OCTOBER 2007), SOCIAL MEDIA MANIFESTO, BRIAN SOLIS,
CONSUMER 2.0 FIVE RULES TO ENGAGING A NEW BREED OF CONSUMER BY MR. YOUTH AND REPNATION MEDIA
(APRIL 2008), UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS (APRIL 2008)
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WHAT OUR
PARTNERS SAY…
Our fans are not only listeners, they’re advertisers too.
“ When you own a law firm that primarily concentrates its practice in an area of the law that
sees few repeat customers, every dollar we spend on advertising has to work and work well.! I
can say that a year and a half into our advertising campaign on WNST I am wondering why we
did not start years ago.! Would I recommend advertising on WNST?! Absolutely!
Christopher M. Fascetta -- Esquire
“We at Fairgrounds Auto Body advertise with WNST because they target our market
geographically at a reasonable price. Sports fans are often car fans as well, so we are hitting
an audience with many potential customers. As a small biz, we get a good ‘bang for the buck’
from WNST. “
Steve Askew -- Fairgrounds Auto Body
“I advertise with WNST because I get a huge response. The people who call me are loyal
listeners and act as if they are loyal to me, just because I advertise on the station. IT'S THE
BEST ADVERTISING I HAVE EVER DONE!”
Brooke Boyle -- Priority Financial Services
“We’ve been advertising with WNST radio for many years. They have a very loyal listener base.
With their radio and internet capabilities, hands down, we get the most bang for our
advertising dollar!”
Jay Pivec -- Pivec Advertising
“I advertise on WNST because I am a loyal listener and consider myself to be the average
male consumer. If I listen and shop where WNST recommends, I feel others do too,
and they do.”
Roman Caperna -- Reliable Rent-A-Car
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WNST
PARTNERS
From your favorite local businesses,
to the brands you recognize
Your business
name & logo
could be here
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WNST SPORTS MEDIA,LLC
1550 Hart Road
Towson, MD 21286
Tel 410-821-9678
Fax 410-828-4968
wnst.net
15