Duncraven Horse Show - B5z

Duncraven Horse
Show
August 27, 28, 29, 2010
Sponsorship Presentation 2010
Duncraven Inc.
1300 Trenton Harbourton Rd.
Titusville, NJ 08560
609-737-6689
www.duncraven.com
SPONSORSHIP OVERVIEW
Show jumping
offers a market
with the highest demographics profile represented by any sport. Through sponsorship of
equestrian events at Duncraven Inc., forward
thinking companies can target an audience of
high income consumers for a reasonable cost
per impression.
The United States Equestrian Federation
(USEF), the national governing body for the
horse sport in the United States, conducted a
survey of its 85,000 members and produced
these statistics.
The average household income of members
was $185,000, which is over three times that
of all households in the United States. Almost all of the members own their own home,
and the average home value is $594,000, with
22% of members owning two or more homes.
All participants at the Duncraven “A” Rated
Show on August 27-29, 2010 are members of
the USEF, and receive information about all
Duncraven events.
PARTICIPANT STATISTICS
According to demographics compiled by
the USEF, the average member...
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Has a home value of $594,000
Has a household income of $185,000
Net worth over $500,000
22% own a 2nd home
Owns three vehicles; 53% own a pickup truck
55% have automobiles that were purchased last year
40% own a farm estate with acreage
Participate in at least 14 equestrian
events annually
Spends more than 30 nights per year
in hotels
43% travel on airlines more than 16
times a year
PARTICIPATION IS AVAILABLE
AT MANY LEVELS
The Duncraven Horse Show has sponsorship packages designed for many different levels of investment.
A small commitment of only $500 can offer a company, or individual, a great advertising opportunity.
The most prestigious level of sponsorship is available
to our corporate partners at the Title Sponsor level.
A Title Sponsor has the honor of exclusive naming
rights of the Grand Prix Class. The Grand Prix is
the “main event” of
the horse show. This
class attracts the largest
crowd coupled with the
most experienced riders
jumping over the biggest jumps of the event.
Having exclusive naming rights of the Grand
Prix, you the sponsor,
benefit from all Duncraven advertising in
industry magazines
with a combined circulation of over 60,000.
Whether you are a division sponsor or the Title
Sponsor, Duncraven
can design a sponsorship package to suit the
needs of your business
or organization. Each
year, companies discover how powerful the
association with show
jumping events can
be. Now is the best time for your company or organization to make an everlasting impression on these
equestrian households. The Duncraven Horse Show
in August will be attended by at least 400 exhibitors
who will arrive with their trainers, grooms, and family
members for an exciting three days of competition.
Please review the following sponsorship packages that
can be tailored to meet your company or organizations
needs.
SPONSORSHIP OPPORTUNITIES
Duncraven “A” Rated Show August 27, 28, 29, 2010
GRAND PRIX TITLE SPONSORSHIP - $25,000
Grand prix title sponsorship of the Duncraven USEF “A” Rated Horse Show offers the greatest
opportunity for a sponsor. The Grand Prix would be named for the sponsor, which would enable you
to have exposure months before the show itself in all the pre-show advertising, and maximum exposure during the event itself. Included in the Title Sponsorship of the show are the following:
• Grand Prix will carry sponsor’s name - All pre-show advertising will highlight sponsor’s name
and logo; including cover of Horse Show Prize List (which will be mailed out to over 2500 USEF
members).
• Show ring banners in all of the show rings will be displayed in high traffic areas for the entire year
on the Duncraven Show Grounds. (3’ X 7’ banners)
• Day of show reception for the sponsor’s invited guests.
• Public service announcements, customized by you the sponsor, will be made throughout the duration of the show.
• Ribbons and cooler given out for the Grand Prix Champion will have your company name and
logo printed on them.
• A jump in the grand prix ring will be custom made with your company name and logo printed, and
or, painted on it. (Design to be approved by your staff) Jump will be used at all Duncraven Horse
Shows throughout the year. Enclosed you will find the Duncraven show event list.
• Product or service display areas customized for sponsor’s needs. This can be in a 10’ X 10’ tent
and or product display in appropriate areas on the property. (Ex: cars, trucks, tractors, brochures
and other literature) See the enclosed plot plan of show grounds for ideas.
• Award presentations with photo options will be available with a representative from your company.
• Rotating web banner ad with click through to sponsor’s web site on Duncraven.com.
SPONSORSHIP OPPORTUNITIES
(CONTINUED)
HUNTER DERBY CLASS SPONSORSHIP - $5,000
The Hunter Derby sponsorship at the Duncraven “A” Rated Horse Show offers another great
opportunity for a sponsor. The Hunter Derby is the most popular hunter event at the show. This class
is designed to simulate an International Hunter Derby class run at 3’ with 3’ 3” options. It is conducted in a two round format and the horses may be asked to jump out of the ring, jump several fences
in the field, and jump back into the ring. This format makes it very exciting for the exhibitor and the
spectators. Included in the Hunter Derby Class Sponsorship are the following:
• The title of the class will carry the sponsor’s name - Pre-show advertising will highlight this class
with your company’s name.
• A full page ad in the Show Prize List.
• Show ring banner will be displayed outside the Hunter Ring for the duration of the show (Banner
Dimensions are 5’ X 7’; camera ready advertisement to be provided by sponsor)
• Public service announcements, customized by you the sponsor, will be made during the day of the
Hunter Derby.
• Ribbons and cooler given out for the winner of the Hunter Derby will have your company name
and logo printed on them.
• Award presentations with photo options will be available with a representative from your company.
• Rotating web banner ad with click through to sponsor’s web site on Duncraven.com.
SPONSORSHIP OPPORTUNITIES
(CONTINUED)
RING BANNER ADVERTISING - $500 or $1,500
This is an opportunity to get your company name out there in the equestrian community for a
reasonable fee. We offer two options with the ring banner display. You can choose to have your banner displayed in the grand prix ring for this show only for a fee of $500, or you may choose to have
your ring banner displayed at all of the events for an entire year at Duncraven for $1,500. See the
enclosed list of events to be held at Duncraven for the 2010 show year. The annual ring banner is a
terrific way for your company to advertise with thousands of equestrians visiting Duncraven annually.
Your banner will be displayed outside for the summer show season and indoors for the winter show
season. The ring banner dimensions are 5’ X 7’ ; camera ready advertisement to be provided by sponsor.
PRIZE LIST ADVERTISING - $250
Advertise your company in the Horse Show Prize List. The prize list will be mailed out to
over 2500 USEF members, and other equine enthusiasts. This is the most affordable way to give your
company name exposure to the equine market. This level of advertising includes a full page ad in the
prize list. Camera ready advertisement to be provided by sponsor.
SPONSORSHIP OPPORTUNITIES
(CONTINUED)
CLASSIC’S SPONSORS - $2,500
Horse shows usually offer only one grand prix but there are several other classes where the
amount of prize money or the level of competition still command the audience’s attention. The Duncraven Horse Show holds six such classes. Included in the Classic’s sponsorship are the following:
• A Full page ad in the Show Prize List.
• Rotating web banner ad with click through to sponsor’s web site on Duncraven.com.
• Show ring banner will be positioned in a high traffic area for the entire show. (Banner Dimensions
are 5’ X 7’; camera ready advertisement to be provided by sponsor)
• Public service announcements, customized by you the sponsor, will be made during the day of the
Classic of your choice.
The classes that are available for sponsorship are as follows:
1. NAL Pony Jumper Classic
2. Marshall & Sterling Adult Amateur Hunter Classic
3. Bit of Straw Hunter Classic
4. Marshall & Sterling Children’s Hunter Classic
5. Marshall & Sterling Children’s Pony Hunter Classic
6. Marshall & Sterling Children’s/Adult Jumper Classic
GRAND PRIX JUMP SPONSORSHIP - $3,000
A jump in the grand prix ring will be custom made with your company name, colors and logo
printed, and or, painted on it. (Design to be approved by your staff) This jump will be displayed in
the Grand Prix ring during the show. Included in the Grand Prix Jump Sponsorship is the following:
• A Full page ad in the Show Prize List
• Rotating web banner ad with click through to sponsor’s web site on Duncraven.com.
• Show ring banner will be displayed in the Grand Prix Ring for the entire show. (Banner Dimensions are 5’ X 7’; camera ready advertisement to be provided by sponsor)
DUNCRAVEN 2010 SHOW DATES
All the shows listed below are scheduled to be held at Duncraven.
January 16 & 17……………………...Duncraven Winter Series Schooling Show
January 21 – 23…………………………………..……….All Seasons “A” Rated
February 6 & 7……………………… Duncraven Winter Series Schooling Show
February 27 – March 1………………………………..…..All Seasons “A” Rated
March 6 & 7……………………...…. Duncraven Winter Series Schooling Show
April 3……………...……… Duncraven Winter Series Schooling Show “Finals”
April 15 – 18……………………………...……………..Four Seasons “A” Rated
April 22 – 25……………………………………...………..Woodedge “A” Rated
May 1………………………………………..………..Angle Flight Charity Show
July 14 – 19…………...……….Hunterdon County (2 “A” Shows Back to Back)
July 25………………………………………..………….Associated Horse Show
August 27 – 29………………………………………….…Duncraven “A” Rated
October 2 & 3……………………………..……Duncraven Fall Schooling Show
October 9 & 10……………………………………...….Fall Finale NJPHA Show
November 6 & 7………………………………..Duncraven Fall Schooling Show
December 4 & 5…………………..….Duncraven Winter Series Schooling Show
PLOT PLAN OF DUNCRAVEN SHOW GROUNDS