Promoting Your Store Right in Your Hometown !

Real People. Real Help. Real Close.
Promoting Your Store
Right in Your Hometown !
To All Illinois Hardware Dealers:
In 2008, MHA launched a special program for our Wisconsin
members called My Local Hardware Store!™. The goal: help
stores move beyond traditional product and price advertising
and communicate your unique advantages of service,
convenience, product knowledge, and local ownership.
Clearly, these are the independent hardware retailer’s
benefit over big box competitors. MHA aired commercials
on radio stations across the state, primarily using the
Green Bay Packers broadcasts and programming. We
got very positive responses from consumers, participating
stores, and the industry.
In 2009, we want to offer a similar program for
TM
Illinois MHA members. The following pages outline
our proposed program with the University of Illinois
football broadcasts on radio stations across the state.
Participating stores will have their store name, location,
and owner/manager’s name included in radio commercials that air on their local radio stations
carrying University of Illinois football broadcasts. The program would begin in early September
and run through November 2009. Take time to read through the following pages and then fill in the
final page and fax it back to MHA as soon as possible. We need your response no later than June 15,
2009.
This is a special opportunity to use the power of your association to promote what your store does
best, to a large audience, branding your store right in your home town.
As always, we welcome your questions and comments at Midwest Hardware Association at
1-800-888-1817.
John J. Haka
Managing Director, Midwest Hardware Association
The Media
In the fall, Illinois football on the radio is a Saturday tradition. No other college sports broadcast in Illinois equals the
number of radio stations carrying the games. Our plan calls for running two 60-second commercials in each game.
And, each commercial airs separately on each local station.
Participating stores will have their store name, location,
and owner/manager’s name included in commercials that
air on their local radio stations every week September
through November 2009.
Participating stores will be included on MHA’s
mylocalhardwarestore.com site. Our site helps customers
do a simple search to find stores based on location, or an
advanced search to find stores offering a specific service or
product they are looking for.
Step 1: Find and check the name of the station and market
place where you want your store’s name, location, and owner/manager’s name to be mentioned, and then list that station
and market on the back page.
Aledo
Alton
Bloomington
Champaign
Champaign
Chicago
Clinton
Clinton
Danville
Danville
Decatur
DuQuoin
East Moline
Effingham
Fairfield
Galesburg
Jacksonville
Jerseyville
Kankakee
Kewanee
LaSalle-Peru
Litchfield
Litchfield
Mt. Carmel
Olney
Olney
Paris
Paxton
Peoria,
Pittsfield
Pontiac
Pontiac
Quincy
Quincy
Robinson
Robinson
Rockford
Salem
Salem
Sparta
WRMJ-FM
WBGZ-AM
WTRX-FM
WDWS-AM
WHMS-FM
WIND-AM
WHOW-AM
WHOW-FM
WDAN-AM
WDNL-FM
WSOY-AM
WDQN-AM
WFXN-AM
WCRC-FM
WFIW-AM
WGIL-AM
WJIL-AM
WJBM-AM
WKAN-AM
WKEI-AM
WLPO-AM
WSMI-FM
WAOX-FM
WVMC-AM
WVLN-AM
WSEI-FM
WINH-FM
WPXN-FM
WIRL-AM
WBBA-FM WTRX-FM WJEZ-FM WTAD-AM WQCY-FM WTAY-AM WTYE-FM
WROK-AM WJBD-AM WJBD-FM
WHCO-AM
102.3
1570
93.7
1400
97.5
560
1520
95.9
1490
102.1
1340
1580
1230
95.7
1390
1400
1550
1480
1320
1450
1220
106.1
105.3
1360
740
92.9
98.5
104.9
1290
97.5
93.7
98.9
930
103.9
1570
101.7
1440
1350
100.1
1230
St. Louis
St. Louis
Springfield
Taylorville
Watseka
KRFT-AM
KFNS-AM
WTAX-AM
WTIM-FM
WGFA-FM 1190
590
1240
97.3
94.1
Rockford
WROK-AM 1440
Davenport, Iowa
KUUL-FM 101.3
Sterling
Morrison
WSDR-AM 1240
WZZT-FM 102.7
East Moline
KUUL-FM 101.3
Aledo
WRMJ-FM 102.3
Chicago
WIND-AM 560
Kewanee
WYEC-FM 93.9
LaSalle-Peru
WLPO-AM 1220
Kankakee
WKAN-AM 1320
Galesburg
WGIL-AM 1400
Pontiac
WTRX-FM 93.7
Peoria
WWFS-AM 1290
Bloomington
WTRX-FM 93.7
Watseka
WGFA-FM 94.1
Paxton
WPXN-FM 104.9
Clinton
WHOW-AM 1520
WHOW-FM 95.9 Champaign
WDWS-AM 1400
WHMS-FM 97.5
Decatur
WSOY-AM 1340
Quincy
WTAD-AM 930
Pittsfield
WBBA-FM 97.5
Springfield
Jacksonville WTAX-AM 1240
WJIL-AM 1550
Taylorville
WTIM-FM 97.3
Danville
WDAN-AM 1490
WDNL-FM, 102.1
Mattoon
WCRC-FM 95.7
Casey
WCBH-FM 104.3
Litchfield
WSMI-FM 106.1
Effingham
Jerseyville
WCRC-FM 95.7 Newton
Vandalia
WJBM-AM 1480
WIKK-FM 103.5 Robinson
WPMB-AM 1500
WTAY-AM 1570
Alton
Olney WTYE-FM 101.7
WBGZ-AM
1570
WVLN-AM 740
St. Louis
Salem
WSEI-FM
92.9
KRFT-AM 1190
WJBD-AM 1350
KFNS-AM 590
WJBD-FM 100.1
Sparta
WHCO-AM 1230
Fairfield
WFIW-AM 1390
DuQuoin
WDQN-AM 1580
Mt. Carmel
WVMC-AM 1360
Real People. Real Help. Real Close.
The Message
Service. Convenience. Local Ownership.
Here’s a sample of the radio
commercial copy that will air in
University of Illinois football radio
broadcasts. The names of participating
stores, their locations, and store owner/
manager's name will be included.
:30
Fall is the time to get real. Cold weather
is on the way. At My Local Hardware
Store!™, get to know real people, get
real help, real close to home. It’s owned
by your neighbors. They personally
help you with any project, big or
small. And you’ll find everything you
need the first time and save time. Hey,
Illinois. When you’ve got a fall “to-do”
list that needs to get done, there’s really just one place to go. My Local Hardware Store!™.
:30
Across Illinois are places you call My Local Hardware Store!™
In (town name and street location), see (store owner/manager's name) at (store name).
In (town name and street location), see (store owner/manager's name) at (store name).
And in (town name and street location), see (store owner/manager's name) at (store name).
My Local Hardware Store!™ Real people. Real help. Real close.
No fewer than two stores and no more than three stores will appear in each commercial.
Step 2: Now tell us how you want your store to be referenced on your local radio stations. Go to
the back page and enter how you want your store name to appear, the location (not the street
or mailing address), and the name and title of the person who owns or manages the store.
Real People. Real Help. Real Close.
Real People. Real Help. Real Close.
fill out and fax this page today!
2009 Pledge Form
Yes, I want to tell more people
about the great service, convenience, and
local ownership at My Local Hardware
Store!™ with the following pledge:
Store Annual Sales
Volume
Type
A
B
C
D
Check One:
$2,000,000+
$1,000,001$2,000,000
$500,000$1,000,000
Under
$500,000
Name
Store Name
Address
$900
City
$800
State
ZIP
Signature
$700
Date
$600
Pledge Deadline: June 15, 2009
Payment Type
VISA
MasterCard
Card #
Name on Card
Expiration Date
Check Enclosed
Bill me* Amount $ __________
Mail to: MHA, 2801 Dixon St., PO Box 8033, Stevens Point, WI 54481
Fax to: 715-341-4080
* You will be billed August 1, 2009, net 30.
Enter:
1. The call letters and city of the radio station listed on page two where you what your store name to be heard.
Station:
City:
2. Store name, street location (not address, but generally referenced location such as “on Main Street," or "on Highway 17," etc.) and the
name of the store owner or manager you want announced in the commercial. Store Name:
Store Location:
Store Owner/Manager Name:
My Local Hardware Store!™ program relies on the commitment of your store. This is the only
program in the nation exclusively promoting the service, convenience, and local ownership
of independent hardware stores. To move forward, MHA needs pledges from a minimum
number of stores. If you believe this is a valuable MHA service, make your pledge and urge
your neighboring stores to pledge. To execute the program as outlined, we will evaluate
store commitments on June 15, 2009, and communicate the results and future plans.