,Win a Aip

Dino Magnat!ta• Success
Story
Whitlock's
Themed
,.
Restaurant's
Festivals
• Maximizing
Beverage
-
Your Holiday
Business
.
• INTRODUCING
. SPONSOR
10
NEW
PRODUCTS
,Win a Aip
TO THE FOOD
& BEVERAGE
SHOW IN TORONTO
I would like to start by acknowledging the sponsors
for their commitment to research and development of
their products.
These products enable us as operators, to produce good
quality food consistently, making our lives easier and ideally,
more profitable. They are very versatile and provide a good
r
wor k·Ing base, red·uClng th e st eps and guess wor k .In crea Ing
Left to right: Nadorajah Pagawthy, Dino Magnatta and
Claes Eriksson in front of Whitlocks Restaurant in Toronto
sauces and dishes from "scratch", ultimately saving "prep" time and money.
I have spent time in developing these recipes that can be prepared during the off times and simply put together or
just heated up on the line during peak hours.
These recipes have been tried by our kitchen staff and tasted by our
Dino Magnatta,
customers and sponsors, and are proven to work. I invite you to try them
Guest Chef
Owner/Executive
Chef of
Whitlocks Restaurant in Toronto
and possibly add your own variation, personalizing them for your operation.
Winner of the $3,000.00
cash prize from our summer issue
contest was Orene Price of The Mimico Cruising Club.
Congratulations Orene!
Left to right: Gary Wilkinson ond Orene Price· Mimico Cruising Club,
Bill Bryant - Operator's Edge
VVI N
a Trip for 2 to Toronto
to see the Food & Beverage Show.
Simply complete the IRC for your chance to
WOUR
OPERATOR'S
-----,
-.
-.,---
CanAmera
EDGE
SPONSORS
Beatrice
Foodslnc.
Foods
Get
~
OJl.'TARIO PORK
WINI
SEASONAL SENSATIONS!
TO MAXIMIZE YOUR HOLIDAY BEVERAGE BUSINESS
It's that time again - that special time of year when your
C1blomers will be looking for something festive to help
celebrate the season. It's never too soon to start
preparing for the host of functions happening at this
time of year.
Caesar's Greetings!
Don't forget to offer the ever popular Mott's Clamato
Caesar! Try garnishing with a slice of red pepper
skewered with pimento stuffed green olives, or
something seasonal that attracts attention.
• 3 ounces of chilled champagne
• 3 ounces of Ocean Spray Cranberry Cocktail
\\ e offer vou three excellent drink sensations that are
sure to exceed the expectations of your valued
C1b10mers! Tbese
Tip: Offering holiday-size Caesars at a feature price
is sure to be a salEs booster!
Mix chilled champagne with Cranberry Cocktail. Serve in
a fluted champagne glass.
rustomer-preferred
cocl,,1ailsrepresent a
great opportunity to
increase beverage
profitability during
this holiday season.
Thev \\ill have
Contact your Mott's Foodservice Representative for more
easy-to-implement Seasonal Sensations!
Tip: Also great seroed as a punch for larger gatherings
01' receptions.
INTERNATIONAL
PACIFICSALESLIMITED
Richmond, B.C
Cranberry Spritzer
entertaining occasions.
Plan to promote
5e:1Sonaidrinks using
featUre signage and
menu mentions to toast the season specials. Encourage
your wait staff to suggest these drinks and have an
appropriate recommendation when they are asked
"\\hat's good?"
Get ready to take advantage of the growing popularity of
Ocean Sprat Cranberry Cocktail, Ruby Red Grapefruit
Cocktail as well as the all time classic, the perfect
~Ion's* Clamato* Caesar. Cheers!
uccess
SAt-noFOODS
•
Lachine, PQ
(514) 636-5142
Pour Cranberry Cocktail and wine into a large wine glass
filled with ice. Top with a splash of club soda.
TARGETFOODBROKERS
Beach 'n Breeze
MITCHELLAGENCIES
• 3 ounces Ocean Spray Cranberry Cocktail
• 3 ounces Ocean Spray Ruby Red Grapefruit Cocktail
• 1-1/4 ounces vodka
St. John's, NF
Dal1mouth, NS
Pour Cranberry Cocktail, vodka and Ruby Red into a
zombie (highball) glass with ice.
l·
Tip: For extra holiday appeal, try using a seasonal
name like Ruby Red-Nosed Reindeer!
!
(902) 468-3088
(709) 368-8336
t
* Registered Trademark of Ocean Spray Cranberries, Inc.,
A Grower Cooperative
Authorized User: Cadbury Beverages Canada Inc. © 1995
* Trademark - Cadbury Beverages Inc.
Authorized User: Cadbmy Beverages Canada Inc.©
f)
_./
1995
JtOYzy-
THEM
Owner: Dino Magnatta
(604) 273-7035
PJE MARKETING
& SALESLTD.
Mississauga, ON
(905) 673-2244
• 3 ounces of Ocean Spray Cranberry Cocktail
• 1-1/2 ounces of white wine, chilled
• club soda, chilled
particular appeal at
st:J.ffparties, family
dinners and
WHITLOCK'S
Sparkling Poinsettia
When sales are expected to be at their peak, here's an
easy-to-prepare cocktail your wait staff can recommend
that is truly memorable!
ED
FESTIVALS
Location: Toronto, Ontario
Whitlock's Restaurant has been creating Food Festivals since its opening 4 years ago.
A completely new menu is designed, windows get painted according to the theme,
the staff dresses in appropriate
uniforms and selected musics reflect the atmosphere
of the Festival. Live entertainment
adds excitement and pleasure for the customer.
Our first Festival in 1992, "The Seafood Festival", Whitlock's Restaurant won the
Neptune Award for the best in Seafood merchandising.
Since then, many different
Festivals have been created, such as Italian, Caribbean, Spanish and New Orleans
Painted windows, decorations
and themed staff outfits make
Festivals.
Such events need long preparation
and lots of work. Competition is tough and this
is a good way to keep your customers excited through the slow season .
In preparation
Festivals memorable
events for
. your customers.
for your festival it is very important to experiment with new
recipes that will be featured. Offering them as specials will give you a "feel" and
direction for your menu design. This is also a means to generate excitement for your
regular customers, who then, will start the "word of mouth" local advertising. Your
©
1995.
All rights reserved.
\Vri~en prior cansent
This publication
No port of this publication
may be reproduced
or tronsmi~ed
by any means
is intended
for use only by foodservice
information
in this publication
and its appropriateness
responsible
for any cansequences
professionals.
for the reader's
The reader is responsible
purposes.
orising from the use of the information
Operator's
Edge, P.O. Box 458, Auroto, Ontario L4G 9Z9
for evaluating
Neither the publisher
in this publication.
staff can be a great source of in house advertising as well. Operator's Edge sponsors
who fit your theme may be able to assist in making your festival a success.
without
the
of the publisher.
Fox:(416)
223-5857
all of the
nor its stoff is