studio calendar july december 2015

CALENDAR OF INSPIRATION
JULY-DEC 2015
WELLA WORLD STUDIO, NYC
WELLA STUDIO, LA
WELLA WORLD STUDIO, NYC
YOU CAN ALSO SEE OUR SCHEDULE OR BOOK SEMINARS ON OUR WEBSITE:
HTTP://WELLAINTERACTIVE.COM/EN-US/STUDIOS.ASPX
Please note that dates and seminars/events are subject to change. Call our Studio
Concierge to check for availability at 1-800-422-2336.
Date
Time
Artist
Seminar
Price
Points
1
10am - 1pm
Studio Artist
Wella Professionals
Discovery
Complimentary
6-7
10am - 4pm
Studio Artist
Introduction to the Art of
Balayage: Custom Painting
Techniques
$400
14,800
14,800
Date
Time
Artist
6-7
10am - 4pm
Studio Artist
Classic Cutting
$400
2pm - 4pm
Studio Artist
NIOXIN Discovery
Complimentary
8
6pm - 8pm
Studio Artist
Sebastian Discovery
Complimentary
9
10am - 12pm
Studio Artist
NEW Magma Discovery
Complimentary
9
10am - 1pm
Studio Artist
Assistant Program (1/3)
$150
5,550
12-13
10am - 4pm
Studio Artist
Color Craft
$400
14,800
14
10am - 4pm
Studio Artist
Foiling Craft
$250
9,250
15
10am - 4pm
Studio Artist
Creative Color
$250
9,250
10am - 4pm
Studio Artist
Color Correction
$400
14,800
Private Event
26-27
10am - 4pm
Studio Artist
Razor Cutting Elements
$400
14,800
27-28
10am - 4pm
Studio Artist
Wella Couture Color
$400
14,800
9,250
28
10am - 4pm
Studio Artist
NEW The Perfect Blow Dry
$250
29
10am - 12pm
Studio Artist
Sebastian Cellophanes
Discovery
Complimentary
29
6pm - 9pm
Studio Artist
Wella Professionals
Discovery
Complimentary
Seminar
Price
23
10am - 4pm
Studio Artist
Creative Color
$250
9,250
10am - 4pm
Studio Artist
Color Correction
$400
14,800
27
6pm - 9pm
Anthony Cole
Sebastian Metamorphik
Collection Release Launch
2015
Complimentary
30-31
10am - 4pm
Nick Berardi
Blueprint to Hair Cutting
with Nick Berardi
$700
25,900
Aug 30Sep 3
10am - 4pm
Studio Artist
Master Color Expert Phase 1
$2,000 (Includes
Phase 1 & 2)
74,000
Date
Time
Artist
Seminar
Price
Points
1
2pm - 4pm
Studio Artist
NIOXIN Discovery
Complimentary
1
6pm - 8pm
Studio Artist
Sebastian Discovery
Complimentary
2
10am - 12pm
Studio Artist
NEW EIMI Discovery
Complimentary
8
10am - 4pm
Studio Artist
NEW Style Craft
$250
9
10am - 12pm
Studio Artist
NEW Magma Discovery
Complimentary
9
6pm - 9pm
Studio Artist
Wella Professionals
Discovery
Complimentary
10
10am - 1pm
Studio Artist
Assistant Program (3/3)
Prepaid (Program
1- 2 Required)
10
6pm - 9pm
Studio Artist
Trend Vision: Fall / Winter
Collection Release Launch
Complimentary
13-14
10am - 4pm
Josh Wagner
Men’s Cutting with Josh
Wagner
$700
25,900
13-14
9am - 5pm
Luis Payne
NEW Groundwork: What’s
Next Awards
$900
33,300
15
10am - 2pm
Studio Artist
NEW 3D Styling
$100
3,700
16-17
Date
Time
Artist
Points
September 2015
16-17
19-25
Price
24-25
July 2015
8
Seminar
August 2015 Continued
Points
August 2015
33,300
9,250
Private Event
20-22
Private Event
20-21
10am - 4pm
Studio Artist
Classic Cutting
$400
14,800
22-23
10am - 4pm
Studio Artist
Bridal Hair
$400
14,800
23
10am - 4pm
Studio Artist
NEW The Perfect Blow Dry
$250
9,250
2-3
10am - 4pm
Eric Lindsey
Mastering the Art of
Balayage with Eric Lindsey
$900
2-6
10am - 4pm
Studio Artist
Master Color Expert Phase 2
Prepaid (Phase 1
Required)
9-10
10am - 4pm
Studio Artist
Color Craft
$400
14,800
27-28
10am - 4pm
Studio Artist
Color Craft
$400
14,800
9-10
9am - 5pm
Anthony Cole
Sebastian Gallery Jam
$700
25,900
29
10am - 4pm
Studio Artist
Foiling Craft
$250
9,250
9,250
30
10am - 4pm
Studio Artist
Creative Color
$250
9,250
Date
Time
Artist
Seminar
Price
Points
Color Correction
$400
14,800
27-28
11
10am - 4pm
Studio Artist
Foiling Craft
$250
12
6pm - 9pm
Studio Artist
Wella Professionals
Discovery
Complimentary
12
10am - 1pm
Studio Artist
NEW ILLUMINA Discovery
Complimentary
13
10am - 1pm
Studio Artist
Assistant Program (2/3)
Prepaid (Program
1 Required)
16-17
10am - 4pm
Alexandra Matiz
Blonde Temptation with
Alexandra Matiz
$700
25,900
18
10am - 4pm
Alexandra Matiz
Sensual Reds with Alexandra
Matiz
$400
14,800
19
6pm - 8pm
Studio Artist
NEW Magma Discovery
Complimentary
20
Private Event
23-24
Private Event
Private Event
October 2015
1-2
10am - 4pm
Studio Artist
4-6
Private Event
4-8
10am - 4pm
Studio Artist
Master Color Expert Phase 2
Prepaid (Phase 1
Required)
11-12
10am - 4pm
Studio Artist
Introduction to the Art of
Balayage: Custom Painting
Techniques
$400
14,800
11
9am -12pm
Stephen Moody
Holistic Color,Cut & Finish Look & Learn
$150
5,550
Date
Time
Artist
Seminar
Price
Points
October 2015 Continued
11-13
9am - 5pm
Date
Time
Artist
Seminar
Price
Points
December 2015
Stephen Moody
Holistic Color,Cut & Finish with Photoshoot
$1,500
55,500
14,800
1-12
Private Event
3
10am - 12pm
Studio Artist
Sebastian Discovery
Complimentary
3
1pm - 4pm
Studio Artist
Wella Professionals
Discovery
Complimentary
13-14
10am - 4pm
Studio Artist
Classic Cutting
$400
14
10am - 12pm
Studio Artist
NEW EIMI Discovery
Complimentary
14
6pm - 9pm
Studio Artist
Wella Professionals
Discovery
Complimentary
6-7
10am - 4pm
Alexandra Matiz
Blonde Temptation with
Alexandra Matiz
$700
25,900
15
10am - 1pm
Studio Artist
NEW ILLUMINA Discovery
Complimentary
8
10am - 4pm
Alexandra Matiz
$400
14,800
15
2pm - 4pm
Studio Artist
NEW Magma Discovery
Complimentary
Sensual Reds with Alexandra
Matiz
18-19
10am - 4pm
Alexandra Matiz
Blonde Temptation with
Alexandra Matiz
$700
25,900
14-15
10am - 4pm
Studio Artist
Color Craft
$400
14,800
20
10am - 4pm
Alexandra Matiz
Sensual Reds with Alexandra
Matiz
$400
14,800
14-15
10am - 4pm
Studio Artist
Bridal Hair
$400
14,800
14-15
10am - 4pm
Studio Artist
Sebastian Standards of
Styling
$400
14,800
18-19
10am - 4pm
Studio Artist
Color Craft
$400
14,800
16
10am - 4pm
Studio Artist
Foiling Craft
$250
9,250
20
10am - 4pm
Studio Artist
Foiling Craft
$250
9,250
17-18
10am - 4pm
Studio Artist
Color Correction
$400
14,800
25-26
10am - 4pm
Studio Artist
with Research
and Development
Specialist
Sexy Science
$400
14,800
20
10am - 4pm
Studio Artist
NEW Style Craft
$250
9,250
25-29
10am - 4pm
Studio Artist
Master Color Expert Phase 1
$2,000 (Includes
Phase 1&2)
74,000
27-28
10am - 4pm
Studio Artist
Razor Cutting Elements
$400
14,800
Date
Time
Artist
Seminar
Price
Points
Studio Artist
Color Correction
$400
14,800
25,900
November 2015
1-2
10am - 4pm
1-2
10am - 4pm
Nicole Obert
Razor Mastery
$700
3
10am - 12pm
Studio Artist
NEW EIMI Discovery
Complimentary
3
10am - 4pm
Studio Artist
Creative Color
$250
4
10am - 1pm
Studio Artist
NEW ILLUMINA Discovery
Complimentary
4
6pm - 8pm
Studio Artist
NEW Magma Discovery
Complimentary
5
9,250
Private Event
8-9
Private Event
8
10am - 4pm
Patrick Cameron
Creatively Dressing Long
Hair with Patrick Cameron
- One day
$600
22,200
9-10
10am - 4pm
Patrick Cameron
Creatively Dressing Long
Hair with Patrick Cameron
- Two day
$1,000
37,000
10
10am - 4pm
Studio Artist
NEW Style Craft
$250
9,250
11
10am - 4pm
Studio Artist
NEW The Perfect Blow Dry
$250
9,250
15-16
10am - 4pm
Anthony Cole
NEW Sebastian Next UP:
Metamorphik - Expert
Cutting & Styling
$700
25,900
17
10am - 12pm
Studio Artist
Sebastian Discovery
Complimentary
17
1pm - 4pm
Studio Artist
Wella Professionals
Discovery
Complimentary
17-18
10am - 4pm
Studio Artist
Color Craft
$400
14,800
19
10am - 4pm
Studio Artist
Foiling Craft
$250
9,250
22-23
10am - 4pm
Studio Artist
Color Correction
$400
14,800
WELLA STUDIO, LA
YOU CAN ALSO SEE OUR SCHEDULE OR BOOK SEMINARS ON OUR WEBSITE:
HTTP://WELLAINTERACTIVE.COM/EN-US/STUDIOS.ASPX
Please note that dates and seminars/events are subject to change. Call our Studio
Concierge to check for availability at 1-800-422-2336.
Date
Time
Artist
Seminar
Price
Points
1
10am - 4pm
Studio Artist
Creative Color
$250
9,250
1
10am - 4pm
Studio Artist
Introduction to the Art of
Balayage - Custom Painting
Techniques
$400
14,800
July 2015
Date
Time
Artist
Seminar
Price
Points
3,700
September 2015
8
10am - 2pm
Studio Artist
NEW 3D Styling
$100
8
10am - 1pm
Studio Artist
NEW ILLUMINA Discovery
Complimentary
9
10am - 1pm
Studio Artist
Wella Professionals
Discovery
Complimentary
9
2pm - 4pm
Studio Artist
NEW EIMI Discovery
Complimentary
9
10am - 4pm
Vinnie Ferrara
NIOXIN Design Principles
$250
9,250
Date
Time
Artist
Seminar
Price
Points
2
10am -12pm
Studio Artist
NEW Magma Discovery
Complimentary
6-7
10am - 4pm
Studio Artist
Color Correction
$400
14,800
10
9
10am -1pm
Studio Artist
Assistant Program (1/3)
150 for Programs
1 -3
5,500
13-14
10am - 4pm
Studio Artist
$400
14,800
12-13
10am - 4pm
Studio Artist
Classic Cutting
$400
14,800
Introduction to the Art of
Balayage: Custom Painting
Techniques
12-13
10am - 4pm
Studio Artist
Bridal Hair
$400
14,800
13-14
10am - 4pm
Studio Artist
Sebastian Standards of
Styling
$400
14,800
September 2015 Continued
Private Event
19-25
Private Event
15-17
27-28
Private Event
20
10am - 4pm
Alexandra Matiz
Sensual Reds with
Alexandra Matiz
$400
14,800
20-21
10am - 4pm
Studio Artist
Classic Cutting
$400
14,800
21-22
10am - 4pm
Alexandra Matiz
Blonde Temptation with
Alexandra Matiz
$700
25,900
22
10am - 4pm
Studio Artist
NEW Style Craft
$250
9,250
24
10am - 1pm
Studio Artist
Assistant Program (3/3)
Prepaid (Program
1 -2 Required)
10am - 4pm
Studio Artist
29
10am - 4pm
Studio Artist
29-30
10am - 4pm
Josh Wagner
30
10am - 4pm
Date
Time
29
10am - 4pm
Studio Artist
30
NEW The Perfect Blow Dry
$250
9,250
Private Event
30
6pm - 9pm
Anthony Cress/
Marylle Koken
NEW Sebastian:
Metamorphik Collection
Release Launch
Complimentary
Date
Time
Artist
Seminar
Price
Studio Artist
Master Color Expert
Phase 2
Prepaid (Phase 1
Required)
Private Event
Points
August 2015
2-6
10am - 4pm
3
4
24
27-28
Private Event
10am - 1pm
Studio Artist
Sebastian Cellophanes
Discovery
10am - 12pm
Studio Artist
NEW Magma Discovery
Complimentary
9-10
10am - 4pm
Studio Artist
Color Craft
$400
14,800
9-10
10am - 4pm
Studio Artist
Wella Couture Color
$400
14,800
11
10am - 4pm
Studio Artist
Foiling Craft
$250
9,250
11
10am - 1pm
Studio Artist
Wella Professionals
Discovery
Complimentary
12
10am - 1pm
Studio Artist
NEW ILLUMINA Discovery
Complimentary
13
10am - 4pm
10am - 12pm
Studio Artist
Studio Artist
Creative Color
Sebastian Discovery
$250
2pm - 4pm
Studio Artist
NIOXIN Discovery
Complimentary
13-14
10am - 4pm
Studio Artist
Color Correction
$400
16
9,250
Studio Artist
Assistant Program (2/3)
14,800
Foiling Craft
$250
9,250
Men’s Cutting with Josh
Wagner
$700
25,900
Studio Artist
Creative Color
$250
9,250
Artist
Seminar
Price
Points
Private Event
1
10am - 12pm
Studio Artist
NEW Magma Discovery
Complimentary
1
1pm - 3pm
Studio Artist
Sebastian Discovery
Complimentary
1-2
10am - 4pm
Studio Artist
Color Correction
$400
14,800
4-5
14,800
Private Event
10am - 1pm
Color Craft
October 2015
Complimentary
13
16
$400
28
Complimentary
5
12
Private Event
Prepaid (Program
1 Required)
Private Event
6
10am - 4pm
Studio Artist
NEW The Perfect Blow Dry
$250
9,250
6-7
9am - 5pm
Marylle Koken
Sebastian Gallery Jam
Session: Cut, Color & Style
$700
25,900
8
10am - 1pm
Studio Artist
Wella Professionals
Discovery
Complimentary
17-20
Sebastian Private Event
8
2pm - 4pm
Studio Artist
NEW EIMI Discovery
Complimentary
23
Private Event
11-12
10am - 4pm
Studio Artist
Wella Couture Color
$400
23
10am - 5pm
Studio Artist
30-31
10am - 4pm
Eric Lindsey
Aug 30 Sep 3
10am - 4pm
Studio Artist
24-27
Ageless Plus Seminar
$400
14,800
NEW Mastering the Art of
Balayage
$900
33,300
Master Color Expert
Phase 1
$2000 (Includes
Phase 1& 2)
74,000
Wella Private Event
12
Private Event
14,800
Date
Time
Artist
Seminar
Price
Points
October 2015 Continued
Date
Time
Artist
Seminar
Price
Points
December 2015
13-15
Private Event
1-12
15
Private Event
13
10am - 12pm
Studio Artist
NEW Magma Discovery
Complimentary
13-14
10am - 4pm
Studio Artist
Color Craft
$400
14,800
18-22
18-19
10am - 4pm
10am - 4pm
Studio Artist
Claudio Lazo
20
25
Master Color Expert
Phase 2
Prepaid (Phase 1
Required)
Stitching a Shape: Editorial
and Runway Hair with
Claudio Lazo
$700
14
25,900
Private Event
9am -12pm
Stephen Moody
Holistic Color, Cut & Finish
- Look & Learn
$150
Private Event
5,550
25-27
9am - 5pm
Stephen Moody
Holistic Color, Cut & Finish
- with Photoshoot
$1,500
55,500
28
10am - 1pm
Studio Artist
NEW ILLUMINA Discovery
Complimentary
29
6pm - 9pm
Studio Artist
NEW Trend Vision:
Fall / Winter Collection
Release Launch
Complimentary
Date
Time
Artist
Seminar
Price
Points
Private Event
15
10am - 4pm
Studio Artist
Foiling Craft
$250
9,250
16
10am - 4pm
Studio Artist
Creative Color
$250
9,250
17-18
10am - 4pm
Studio Artist
Color Correction
$400
14,800
20-21
10am - 4pm
Studio Artist
Classic Cutting
$400
14,800
20
10am - 1pm
Studio Artist
New ILLUMINA Discovery
Complimentary
21
10am - 1pm
Studio Artist
Wella Professionals
Discovery
Complimentary
21
2pm - 4pm
Studio Artist
NEW EIMI Discovery
Complimentary
November 2015
Kelly Ehlers Evoke
Social Media 101
$50
1,850
1
1pm - 4pm
Kelly Ehlers Evoke
Social Media 201
$150
5,550
1-2
9am - 5pm
Anthony Cress
NEW Groundwork: What’s
Next Awards
$900
33,300
2
10am - 4pm
Kelly Ehlers Evoke
Social Media 301
$200
7,400
3
1pm - 4pm
Studio Artist
NEW Style Craft
$250
9,250
4
10am - 1pm
Studio Artist
NEW ILLUMINA Discovery
Complimentary
5
10am - 1pm
Studio Artist
Wella Professionals
Discovery
Complimentary
5
2pm - 4pm
Studio Artist
NEW EIMI Discovery
Complimentary
8-9
10am - 4pm
Studio Artist
Color Craft
$400
14,800
$250
9,250
9
10
Private Event
10am - 4pm
Studio Artist
10-12
Foiling Craft
NIOXIN Private Event
11
10am - 4pm
Studio Artist
Creative Color
$250
9,250
12-13
10am - 4pm
Studio Artist
Color Correction
$400
14,800
15-19
10am - 4pm
Studio Artist
Master Color Expert
Phase 1
$2000 (Includes
Phase 1&2)
74,000
15-16
10am - 4pm
Alexandra Matiz
Blonde Temptation with
Alexandra Matiz
$700
25,900
17
10am - 12pm
Studio Artist
NEW Magma Discovery
Complimentary
17
1pm - 3pm
Studio Artist
NIOXIN Discovery
Complimentary
19
Private Event
22-23
10am - 4pm
Studio Artist
Razor Cutting Elements
$400
14,800
22-23
9am - 5pm
Marylle Koken
NEW Sebastian Next Up:
Metamorphik- Expert Cutting
& Styling
$700
25,900
CLASS
10am - 12pm
SCHEDULE
1
SEMINAR
CATALOGUE 2015
BRIDAL HAIR
CUSTOM EVENTS
FINISH FIRST, HOW TO INCREASE YOUR BLOW-DRY
SERVICES
Take your staff outside of their regular environment to re-energize and
inspire them at one of our Studios, where we cater to what you need. Choose
the experience to help grow your business—look and learn or hands-on. Wella
Studios can customize an event specific to your needs by using existing
seminars, top talent, or creating from scratch.
SENSUAL REDS WITH ALEXANDRA MATIZ
Learn how to achieve variations of reds, from soft and natural to the most
vibrant red shades. Master correction techniques to become the red expert in
your salon.
Hands-on model workshop.
BLONDE TEMPTATION WITH ALEXANDRA MATIZ
Best application practices and the theory of blonding, double processing,
creative glazing, low lighting, and toning techniques. Ensure perfect, tailormade blondes every time.
Hands-on mannequin and model workshop.
RAZOR CUTTING ELEMENTS
Foundational elements to successfully use a guarded razor to cut hair. Gain an
understanding of product usage for different hair types, tools, and equipment
used for cutting and styling.
Hands-on mannequin workshop.
NEW RAZOR MASTERY
During this 2-day seminar, we will create textured lines, soft graduation,
and light amplified layers, working with contemporary and classic shapes,
using a straight razor and guard. A comprehensive talk about the razor
itself and variety of blades on the market. Dive into the laws of hair and the
philosophies of elevation and movement, as well as always being aware of
the hairline, head shape, growth patterns, and recessions to complete 4 looks.
Hands-on mannequin workshop.
MEN’S HAIRCUTTING WITH JOSH WAGNER
Josh will take you on a journey through the latest trends in male hairstyles.
This seminar focuses on technique, proper styling and effective consultation
tailored to male clients. Josh will share his expertise in fading techniques,
scissor over comb and razor styling. Up-close demos will demonstrate the key
elements to mastering men’s hair design followed by hands-on mannequin
and live model workshops all targeting the art of contemporary men’s hair
design. Josh features special guests from across the country who share there
diverse expertise from texture hair to straight razor shaves and styling
techniques.
Hands-on mannequin and model workshop.
NEW HOLISTIC COLOR, CUT AND FINISH — LOOK AND
LEARN
Stephen Moody and a Studio Color Expert will impart a step-by-step, total
service approach, harmonizing cut, color, and finish designed to complement
each other. Driven by a suggestive consultation, they will share fun looks that
will invoke growth to a modern and contemporary clientele.
Learn different styles for medium to long hair that will work with headpieces
and dresses to create the perfect look for a bridal party on the big day.
Hands-on mannequin workshop.
In this seminar, you will learn 3 services designed to help with increasing and
upselling of blow-dry services and retail. Hands-on product usage tips for
different hair types with quick techniques for blow-dry services. Learn how
to do a blow-dry service and generate additional dollars by upselling services
based on hair types.
Hands-on workshop.
NEW SEXY SCIENCE
The latest explanations and illustrations concerning the structure and
chemistry of hair, as well as
product categories available today. Learn technical terms and expert opinions
accepted by scientists worldwide. Interactive demonstrations, experiments,
and discussions.
Day 1: All About Hair Structure: Hair structure and how it applies to everyday
salon services; individual hair chemistry; fundamental product
categories and their effects on hair; and global hair textures.
Day 2: All About Color: Different artificial color types; theory of color
and contemporary color; semi-permanent, demi-permanent and
permanent color; and oxidative coloring.
BLUEPRINT TO HAIRCUTTING WITH NICK BERARDI
This creative seminar is a hands-on, step-by-step, creative cutting seminar
where you will develop brilliant haircutting techniques and learn the specific
strategies necessary to fire up your creativity and sharpen your technical
skills. The primary focus is to learn strong foundational techniques that can
be incorporated to create any haircut.
NEW MASTERING THE ART OF BALAYAGE
WITH ERIC LINDSEY
Take your balayage skills to the next level with this 2 day seminar that
includes demonstration and hands on application. Master the technique of
free hand painting and bring out your true inner artist. This seminar covers
the following:
-How to balayage the natural growth pattern
-Customize your technique for individual style and hair texture
-Face framing as an add-on service
-Taking a client from foil to balayage utilizing our double and triple point
technique
-Using balayage as color correction
-Creative sectioning
-Mastering the stroke technique
-Understanding proper product consistency
-Establish a true comfort zone and skill level
Hands-on model workshop
Prerequisite: Introduction to the Art of Balayage
STITCHING A SHAPE WITH CLAUDIO LAZO
This class will take you to a place with full creative freedom, allowing you to grow
and experience heightened levels of editorial and runway styling. “Stitching A
Shape” involves a needle and thread to create shapes and visual effects. Explore
your creative eye without pins, rubber bands and tools. Sewing and stitching will
push our styling to the next level. It will help to build your eye to see shape as
you sew. Allow your looks to flow with both texture and softness.
Hands on Mannequin Workshop
Duration: 2 days
101: INTRODUCTION TO SOCIAL MEDIA “BUILDING
YOUR BRAND THROUGH SOCIAL STORYTELLING”
In this initial 2-hour introduction to Social Media Session, Kelly Ehlers,
President of Evoke Brands and nationally recognized industry educator will walk
you through the most applicable and popular platforms for your salon and/ or
personal brand. You’ll receive a high level overview of the basic skills, explore
the anatomy of popular and applicable social platforms (Facebook, Instagram,
Pinterest, and Twitter) and proven strategies that drive business and create buzz.
Duration: 2 hours
201: MASTER THE TECHNICAL BASICS: FACEBOOK,
TWITTER, INSTAGRAM AND IN-DEPTH, HANDS ON
TECHNICAL WORKSHOP
Ready to dive in to learn the ins and outs of Facebook, Twitter and Instagram?
Grab your devices for this interactive, hands on 3 hour workshop aimed
to showcase the proper way to build and utilize the most popular social
platforms (Facebook, Twitter and Instagram). From creating and properly
setting up your social profiles to optimizing your platforms for search, the
Evoke Brands team will demonstrate tips and tricks to make social media
easy for even the most novices of users.
Duration: 3 hours
301: CREATING AND IMPLEMENTING YOUR SOCIAL
STRATEGY, DEVELOPING YOUR BRANDS VOICE,
PLATFORM CAMPAIGNS
Your Background. Your History. Your Personality. These are all factors that
make up your story: the story that sets you apart from the crowd and creates
interest around your brand. Now that you know the technical ins and outs of
your social platforms, we will take you through the process to create a social
storytelling strategy in this 6 hour workshop. In addition to “filling the books”
we will teach you how to use story media to promote your brand and elevate
the profile of your salon above and beyond your current community.
-Develop Your Salon’s Voice
-Create Your Social Posting Strategy
-Explore Campaign Ideas by Platforms (Facebook, Twitter and Instagram)
-Engage with Influencers & Use Social Media as a PR Tool
NOTE: This seminar will have light focus on technical tips and tricks on social
platforms.
Duration: 8 hours
Prerequisite: 201 Seminar. Attendees should be familiar with the technical
usage of Facebook, Twitter and Instagram prior to attending.
DISCOVERY
WELLA
WELLA PROFESSIONALS DISCOVERY
A product knowledge overview of Wella
Professionals color portfolio.
-Identify the appropriate color products for your
clients from our demi-permanent, permanent and
lightening brands
-Gain the confidence to recommend color services to
each individual client
-For all stylists, colorists, assistants, students and recent
graduates who are new to Wella Professionals
DURATION: 2-4 HOURS
NEW MAGMA DISCOVERY
Discover Magma by Blondor — Lift and Tone in One
Single Step!
-Learn the world of pigmented lighteners where your
creativity can be soft to expressive
-Be inspired by the on-trend shade palette created with
“Spectralift Technology”
-Expand and deepen the range of premium services you
offer your clients from foils to freehand hairpainting
DURATION: 2-4 HOURS
NEW EIMI DISCOVERY
NEW EIMI is the voice in which you can express your
styling skills and each client’s individuality.
-See why EIMI is the Backstage Fashion Week must-have
-Understand the benefits of unique ingredients such as
sugar, salt, and tapioca
-Learn how to boost take home sales by creating an
eye-catching retail area, networking via social media
platforms, and the opportunity to host an unforgettable
VIP EIMI Styling event in your salon
DURATION: 2-4 HOURS
SEBASTIAN
SEBASTIAN DISCOVERY
-Experience the History and Essence of Sebastian
-Understand the 4Fs: Form, Flow, Flaunt, Foundation
-Enable your creativity through understanding
Sebastian’s liquid tools
-Gain confidence in proper product recommendations
for your clients
-Get an insider sneak peek into the next collection from
Sebastian
DURATION: 2 HOURS
CELLOPHANES DISCOVERY
Would you like to explore the industry’s first ever semipermanent haircolor? Cellophanes is an iconic staple
for so many professionals behind the chair. From
experimenting with no commitment, livening up dull
color, playing down gray or getting creative.
-Understand Cellophanes
Who, what, when, where and how
-Impress both your color-savvy and color-shy clients
while driving your add on service revenue
For all stylists, colorists, assistants and recent graduates
DURATION: 3 HOURS
NIOXIN
NIOXIN DISCOVERY
Become confident in understanding the causes of
thinning hair as well as the proper solutions for your
clients’ needs. You will gain a full understanding of
the NIOXIN product line to build up your expertise for
client recommendations. This will grow your bottom
line while also helping provide satisfaction guaranteed
solutions for your clients. In addition to that, you
will also experience an Expert NIOXIN consultation
through demo and hands on to see for yourself why
NIOXIN is #1.
For all stylists, assistants and recent graduates.
DURATION: 2-4 HOURS
CRAFT
WELLA
COUTURE COLOR
Discover Wella’s Couture Color Services and be inspired
by the most luxurious beauty experience. Each service
uses superior products and is dedicated to the craft of
exquisite, personalized color and treatments.
-Refine and master 6 elements of consultation and
explore the 5 different client types
-Practice cut, color, and style diagnosis with a practical
workshop
-Understand backbar and retail treatment services to
enhance your premium color clientele
-Discover which Couture Color Services are best to
achieve the clients’ desired results, based on face shape,
skin tone, and lifestyle
DURATION: 2 DAYs
COLOR CRAFT
Wella Color Craft holds the foundational knowledge
of Wella Coloring as a source to ignite your creativity
in color.
-Strengthen your approach to formulation by taking a
deep dive into the composition and structure of hair.
-Understand how artificial and natural haircolors
influence formulation.
-Hands-on mannequin workshop and model workshop.
-This course is a prerequisite for Advanced Craft courses
and the Master Color Expert certification course.
DURATION: 2 DAYS
FOILING CRAFT
Learn the foundational art of foiling for dimensional
color placement to create high-contrast expressive to
subtle looks.
-Discover the intention behind slicing, weaving, as well
as diagonal, horizontal, and vertical placement.
-Understand the many service opportunities for foiling
and the many benefits for you and your clientele.
-Hands-on foil placement on mannequin head workshop.
-This course is a prerequisite for Advanced Craft courses
and the Master Color Expert certification course.
DURATION: 1 DAY
INTRODUCTION TO THE ART
OF BALAYAGE
The biggest industry trend is for stone-washed blondes
and brunettes to look effortlessly, naturally cool.
Natural looks that feel as if created by sun, wind, and
sea... only better because they’re created with the skill
and subtlety of the hairdresser.
-Discover how to create foil-free sunkissed looks with
Blondor’s newest innovation, Freelights, for the most
intuitive and precise application.
-Watch your confidence grow as you workshop the
movement of sweeping Freelights onto the hair.
-Understand how to personalize toning and glossing
with Instamatic by Color Touch to create filtered effects.
-Learn various balayage techniques on different lengths
of hair on models and mannequin heads.
DURATION: 2 DAYS
CLASSIC CUTTING
Refine your skills to master classic cutting techniques.
-Enhance your current client consultations by analyzing
the face and head shape to assess suitability of
techniques depending on hair types.
-Gain an understanding of how products can be used as
a tool to enhance a haircut
-Hands-on mannequin workshop.
DURATION: 2 DAYS
SEBASTIAN
STANDARDS OF STYLING
The key to any successful style is a solid foundation.
Learn the best foundational techniques that will make
styling hair less intimidating and more exciting. You
will learn our artist’s tricks on the most effective
blow-drying techniques, unique product application,
impressive cocktail and layering ideas, and the coolest
ways to finish hair. The details will make or break you
in styling, and this seminar is loaded with details.
DURATION: 2 DAYS
NIOXIN
NEW NIOXIN 3D STYLING
This new hands on and theory seminar will focus on
the importance of a holistic styling solution for fuller,
thicker looking hair. You will learn the unique difference
of the NIOXIN 3D Styling range based on hair biology
and science. This seminar will help you understand the
needs of thinning hair to create the best end result by
using NIOXIN’s Styling Principles.
DURATION: 3-6 HOURS
ADVANCED CRAFT
WELLA
NEW 2015 TREND VISION AUTUMN/
WINTER COLLECTION LAUNCH
EVENING EVENT
Join us for a special industry evening event where
we release our Trend Vision A/W 2015 Collection’s
Marbled Colors & Untamed Textures: this collection
heightens what the elements can do to nature and to
hair.
Network with the creative like-minded and leave
inspired by the way that wind and weather can lighten
color and by just-opened-up braids that retain the
ghost of their shapes. Discover texturizing using color:
using knots, twists, plaits and braids as an in-process
technique for color and styling with Wella Professionals
innovative color portfolio – featuring trend-inspired
shade palettes with Magma, ILLUMINA COLOR cognac
shades, and our revolutionary color separator Color.id.
DURATION: 3 HOURS
CREATIVE COLOR
Wella Professionals provides the tools you need to
become a creative color expert.
-Master coloring skills, techniques and effects, color
mixing, consultation, and diagnosis for creative coloring
-Develop your expertise with the Wella Professionals
portfolio and revolutionary color additive, Color.id
-As a creative color expert, you will feel confident to
return to the salon, ready to personalize the color
services you offer and increase your service ticket
while broadening your clientele base
-Hands-on mannequin workshop
-Prerequisite: Color Craft
-This course is a prerequisite for Master Color Expert
certification course.
DURATION: 1 DAY
COLOR CORRECTION
Advance your skills as a color correction specialist by
identifying what color correction is and how to solve
for haircolor challenges.
-Understand the vast color correction situations from
everyday toning to complete color removal
-Identify the cause of the color correction to determine
the technique needed from color balancing and
filling, to color removal, using the Wella Professionals
portfolio
-Boost your confidence through real-life scenarios and
solutions
-Hands-on mannequin head and model workshop
-Prerequisite: Color Craft
-This course is a prerequisite for Master Color Expert
certification course.
DURATION: 2 DAYS
NEW STYLE CRAFT
The most successful stylists are the ones who have
the gift to consult clients according to their characte r—
stylists who can execute high quality cut and color
services and then take it to the next level with styling.
New EIMI by Wella Professionals gives you a voice
with which you can express your styling skills and each
client’s individuality perfectly.
-Master consultation through lifestyle, maintenance,
suitability.
-Learn techniques to design styles for face shapes.
-Discover how to maximize the capability of your
everyday styling tools with step-by-step guidance
-Identify how styling products are used as tools at the
salon or at home
DURATION: 1 DAY
SEBASTIAN
GALLERY JAM
This is one of our most popular seminars. One that
many seasoned stylists have said changed the way
they look at hair coloring, styling and cutting hair. If
you are ready to break out of your mold, push your
creativity and discover the hairdresser you were born
to be, then this seminar is for you.
-A 2-day intensive, Studio-exclusive seminar
-Deep dive into the Sebastian Styling, Service, and
Cutting Philosophy
-Hands-on styling on live models and cutting on
mannequin heads
-Learn all 9 Sebastian cutting techniques, including
versatile styles of scissor and razor cutting
Great foundation for any Expert Seminar
Recommended for stylists with 2+ years’
experience in salon
DURATION: 2 DAYS
NIOXIN
DESIGN PRINCIPLES
Do you have clients with thin, fine hair? Do you know
how to maximise their cut, color and style potential to
fuller, thicker looking hair? If you can please a client
with fine hair they will be your client forever. Learn
some powerful Design Principles from the world’s
number 1 brand for fuller, thicker looking hair and grow
your bottom line.
-Hands-on Principles to achieve thicker, denserlooking hair
-Host NIOXIN Design Team to build confidence in
thinning hair skills with NIOXIN’s step-changing
principles for cut, color, and style, focusing on
customizing with models.
DURATION: 1 DAY
MASTER CRAFT
WELLA
MASTER COLOR EXPERT
Be part of the colorist elite! Upon graduation you will
be one of the core members in the country.
Understand the beauty industry, as well as hair color,
allowing you to grow your color business.
-Explore psychology, client consultation, hair diagnosis,
chemistry, physics and presentation skills.
-Inspirational demonstrations and practical workshops
on models and mannequin heads
-A special graduation ceremony to commemorate
completion of the program is a course highlight
-Prerequisite: 5 years color experience and “Color Craft”,
“Foiling Craft”, “Color Correction”, and “Creative Color”.
Please complete prerequisite seminars in this order.
DURATION: 10 DAYS (2 phases of 5 days each)
SEBASTIAN
NEW COLLECTION - METAMORPHIK
EXPERT CUTTING AND STYLING
Learn the collection that informed the
development of our 2 latest innovations in styling:
Eruptek and Resintek.
The power of the individual has never been
stronger than it is today – advances in science and
technology have taken self-expression to new heights,
with humanity morphing and augmenting at an
unprecedented rate. And this season, society’s state
of change triggers Sebastian’s latest artistic genesis:
Metamorphik.
-Mentored by a Sebastian Top Artist
-Come for 1 day and create your own interpretation
of a Metamorphik haircut in a live hands-on
model workshop
Would you like to challenge your styling and
competition skills? We dare you to enter one of
the fiercest styling competitions in the industry:
Sebastian‘s What‘s Next Awards. You can prepare
your entry with our newest competition seminar,
Groundwork: WNA. You will be mentored by a top
artist to develop your entry. We take care of the
wardrobe, photographer, and model - or you can bring
your own. You bring your tools and creativity… be
ready to develop your destiny.
DURATION: 2 DAYS
NIOXIN
NEW AGELESS SEMINAR PLUS
Everything you will learn in the In-Salon Ageless
Seminar, with the addition of hands-on live models,
mentored by a Studio Artist and Top NIOXIN Designer.
Models with real life thinning concerns are casted
for you to challenge your expertise in consultation
and Nioxin’s Cut, Color and Styling Design Principles.
Attendees share their learnings with one another to
maximize everyone’s educational experience.
DURATION: 1 DAY
Follow us on
Instagram
@WellaEducation #wellastudionyc #wellastudiola
DESCRIPTIONS
NEW GROUNDWORK: WHAT’S
NEXT AWARDS
COURSE
-Come for 2 days and do a live model (Day 1) and learn
both collection haircuts in a real-time, hands-on setting.
-Experimental Styling with Eruptek and Resintek
*Prerequisite: Gallery Jam or Local Jam cutting
EXCLUSIVE COLLECTION LAUNCH:
Be the first to preview our new Metamorphik
collection complimentary on the following dates:
Studio LA: July 30, 2015 6PM to 9PM
Wella World Studio NY: August 27, 2015 6PM to 9PM
Featuring Artists Marylle Koken, Anthony Cole and
Anthony Cress
DURATION: 1 DAY (DAY 2 OPTIONAL)
WELCOME TO OUR CENTER OF EDUCATION.
WELLA STUDIOS’ MISSION: TO INSPIRE YOU
AND GIVE YOU THE KNOWLEDGE TO GROW
AND EXPAND YOUR CAREER. LET’S GET STARTED.
Diego Raviglione
NA ARTISTIC MANAGER
WELLA STUDIOS
At Wella we believe that continued education is
the very essence of growth for any artist who
shares a passion for the craft. The Wella Studios
represent the crown jewel of our educational
program and echo our commitment to this
incredible industry and its Artists. Our premier
seminars serve to inspire, support, educate and
ignite the creativity of all who walk through our
doors. We invite you to experience our seminars,
share in our culture, and continually evolve as an
artist and a professional.
New York City, NY
1-212-399-8800
Lynette Tatum
David Nieves
Victoria Thurman Hall
Frank Andrade
Los Angeles, CA
1-800-422-2336
Michele Catalanello
STUDIO POLICIES
STUDIO INFORMATION
Located in the pulsating hearts of the world’s top cities, Wella Studios offer
the latest information in technical development and trends in hair, fashion,
and lifestyle.
SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM
Congratulations, cosmetology school graduate! Wella wants to help you
continue to grow on your journey to success by extending to you a discount
on continuing education at our studios. We offer classes in Wella
Professionals, Sebastian Professional, NIOXIN, and Clairol Professional.
Enrollment pricing based upon receiving your state professional license.
• 3 months, receive 50% off tuition
• 6 months, receive 25% off tuition
• 1 year, instructors receive 10% off tuition
Upon registering with our Studio Concierge, please provide your license
number, date of license receipt, and cosmetology school name.
HOW TO BOOK/PAYMENT TERMS
Register at wellainteractive.com or call our Studio Concierge at
1-800-422-2336.
Option 1: Pay with MasterCard, Visa, Discover, or American Express.
Option 2: Speak with our Studio Concierge about payment by check or
money order.
Option 3: Global Elite Points Redemption, please contact your
Account Manager.
As soon as your payment is received, you will be registered for the
seminar. Confirmation letters will be sent out 4 to 6 weeks prior to the
seminar date, along with the information on which tools you will need to
bring. New discount for multiple classes booked at the same time, per
person: receive 20% off on all additional classes of equal or lesser value
(based on class pricing).
Full payment must be received at the time of registration for the seminar.
Only one reschedule per cancelled seminar, which must be rescheduled
within 30 days. Discount will only be honored when classes are paid for at
the time of booking. Please call our Studio Concierge for more information.
CANCELLATION POLICY
Cancellation requests must be made in writing at least 30 days prior to the
scheduled seminar date. If a salon cancels after the 30-day minimum or
does not attend the registered seminar, payment will be forfeited.
Occasionally, course content will change as a result of new information and
product development. Studios reserve the right to update their courses and
guest stylists without notice.
facebook.com/wellaed
FOR FURTHER INFORMATION ON OUR TERMS
AND CONDITIONS, PLEASE CONTACT YOUR
NEAREST STUDIO.