new diamax advanced

Transcription

new diamax advanced

EDUCATION
20
book 14
CONTENTS
introduction
2
TAILOR-MADE EDUCATION
6
Wella community programs
8
Wella education
12
Wella Studios
16
WELLA E-Education
22
Shows & Events
24
Wella Schools Program
28
Salon Professional Brands
34
Wella Professionals
36
Sebastian Professional
58
NIOXIN
70
Clairol Professional
80
Sassoon Academy
86
introduction
Hello and welcome to our WELLA Fall/Winter Education Book!
As always, I want to thank you personally for your passion
and commitment to our portfolio of brands.
This book will become a valuable resource to help guide your career with
world-class relevant education as we enter our busiest season. How we
communicate, build relationships, research, and learn is different than just
two or three years ago, and these changes offer tremendous opportunities
to us as artists and as businesspeople. We are now buying more online,
YouTube is becoming the classroom, and Google is our gateway to the world.
We build profiles quickly through social media and through our most prized
possession, the smartphone!
Here at Wella, we are building digital tools that will allow you to research
beauty and fashion, admire and connect with beauty professionals
worldwide and build your technical skills, 24/7, from your smart phone24/7!
At the same time, we aren’t losing sight of good, old-fashioned face-to-face
learning, as we share and inspire each other in a safe and dynamic
environment like our NEW World Studio in New York and the Studio in
Los Angeles.
I firmly believe that you — the successful beauty professional of
tomorrow — must balance the pursuit of three key elements:
• A mix of live and digital technical training to improve your skills
• Learning and implementing business skills so you can reap the benefits
of your hard work
• Personal development including training in customer service,
mentorship and people management
My entire WELLA Education Team is ready, willing and able to help you
achieve your professional goals!
Connect with us at:
eEducation- Wellainteractive.com
Facebook- WellaEd, #wellahair #wellaeducation #wellalife
Professionally Yours,
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FABIO SEMENTILLI
Vice-President of Education, Wella
North America
INTRODUCTION
3
share
your work
#wellahair #wellalife
follow us @wellaeducation
4
INTRODUCTION
5
tailor-made
education
Wella believes education is the single biggest driver for growth within
our industry. It is with this belief that we offer special programs in your
unique Salon. Our Tailor-made In-Salon Education Series is all about
celebrating the dynamic team which exists in your Salon. If you would
like more info on the education please contact your sales and/or
education representative to book your consultation.
At Wella we appreciate your ongoing commitment to our brands and
the difference you make every day in your clients lives.
Our tailor made-in salon program is a valuable tool for you to build your
business, inspire your stylists, and help your new hires with on-boarding.
As a trusted partner for the professional hair industry we are committed
to bringing you relevant education that will benefit your salon therefore
welcome to world of our tailor-made, in salon education series. Your
Education & Sales team will consult with you to find the solutions
relevant to your business goals.
LUXURY SERVICE: MAXIMIZING THE SALON EXPERIENCE with ANNA VAUL
Anna Vaul has been in education for 15 years. As a stylist,
salon owner, and Wella Design Team Artist, Anna
understands that strong education's the guiding force
behind creativity and success. This is an interactive,
hands-on program designed to help stylists and salon
owners maximize their potential through the mastery of
consultation, service up selling, and retail recommendation.
DURATION: 1 DAY
55,000 Global Elite points
SPECIAL OCCASION HAIR with CHRIS ROSARIO
Become an expert in Special Occasion Hair with Chris
Rosario. Chris has an extensive background with the
Sebastian Design Team. His individualism and unique
approach to hair keeps him a step ahead. A juxtaposition
of heritage hairdressing techniques and what’s new he’s
always keeping on trend.
DURATION: 1 DAY 85,000 Global Elite points
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MENS CUTTING EXPERIENCE with JOSH WAGNER
In this one day, in salon course, stylists will receive true
foundational techniques that will allow them the ability
to, emulate today's most popular men's trends and equip
them with the tools to create their own!
This class will touch on fading, edging, sheer over comb,
and clipper techniques along with many other traditional
barbering trade secrets. Also included: Theory, demos, and most importantly
a hands-on portion for the participants.
DURATION: 1 DAY
MASTERING THINNING HAIR with SEAMUS McKERNAN
Mastering thinning hair is a class designed to give you
the tools necessary to feel confident when approaching
clients with thinning hair. The goal of this class is to
teach you cutting, color, and styling techniques that can
be used to help clients with all different types of
thinning hair.
DURATION: 1 DAY 85,000 Global Elite points
MULTICULTURAL BOOTCAMP WITH DIANE STEVENS
This total look learning experience will give you
techniques in styling multicultural hair-an invaluable
resource for any level of experience in the salon from
the front desk to your most seasoned stylist. You will
impress your multicultural guests with modern
knowledge on smoothing systems, cutting, coloring and
styling for highly textured, curly, coily and unruly hair.
Learn how to identify different curl pattern types from
loose curl to tight & coily while determining its key characteristics and
special needs for moisture and/or protein.
DURATION: 1 DAY
EDITORIAL: STYLE & SHOOT WITH ANTHONY COLE
Are you looking to build your salons portfolio? This
seminar is for you! Allow Anthony to prepare your team
to execute an editorial photo shoot with the detail and
vision to grace the covers of todays top fashion
magazines. This seminar will give you the unique
opportunity to learn firsthand what it takes to prepare
for such an event.
Preparation: What to look for in a photographer, model, wardrobe stylist
and makeup artist, etc.
Principles Of Design:
• Balance
• Shape Finishing
• Attention to Detail
• And Much More
DURATION: 1 DAY
AVANT-GARDE WITH OMAR ANTONIO
The "avant-garde" are people or works that are
experimental or innovative, they push the boundaries of
what is accepted as the norm or the status quo. Allow
Omar to inspire you to take hair to the limits in this intense
experience of avant-garde styling. Expand your artistic
side as you journey through this radical approach to hair
and styling with techniques mastered by Omar himself.
DURATION: 1 DAY
SYNERGY: CUT & COLOR WITH CARRERA BAILEY AND DIEGO RAVIGLIONE
The primary focus of this class is to give stylists an
in-depth look at how shape and texture are affected and
enhanced with proper placement and tonal selection
both in creative and practical application. The color and
placement should complement the shape just as the
shape should complement the color and placement. The
true artistry of our craft cannot be fully realized without
a true understanding of this codependence and how powerful it can be.
DURATION: 1 OR 2 DAYS 175,000 OR 345,000 Global Elite points
MENTORSHIP: SALON TEAM BUILDING WITH CHRISTOPHER & SONYA DOVE
In this seminar gain insight into the many facets of the
professional hair industry with the exceptional
knowledge and impeccable experience of Christopher &
Sonya Dove. With their interchangeable roles as
leading stylists, top educators, business entrepreneurs,
trendsetters and creative consultants, Christopher
and Sonya are still considered the most warm-hearted
stylists whom have the utmost highest respect and admiration from their
peers. Learn to grow your salon's talent and captivate your team with this
powerhouse duo through motivational and inspirational salon building.
DURATION: 1 DAY
SOCIAL MEDIA: DIGITAL SOLUTIONS WITH KELLY EHLERS
At EVOKE STRATEGIES we develop digital, social and
mobile marketing programs for salon professionals.
Whether it’s working with grassroots startups or Fortune
500 brands, our team has the expertise to turn your
digital ambitions in to reality. Creating and distributing
content through social and mobile platforms is the new
way to advertise, promote and build your brand story.
Being successful in the digital space allows you to create brand advocates
that innately become part of your team, helping to promote and sell your
products & services.
DURATION: 1 DAY
TAILOR - MADE EDUCATION
INSPIRATIONAL COLOR WITH MARK DEBOLT
This seminar will keep you inspired and wanting more.
Mark’s passion for hairdressing is met only by his love of
enriching the skills of salon professionals at all levels.
This two-day seminar will expand your knowledge and
creativity behind the chair while maximizing the endless
tools and products The Wella Professionals portfolio has
to offer.
Principles of Design
Customizing Color
• Theory of Wella Color
• Creative formulation
• Color inspiration
DURATION: 2 DAYS
SALON SAVVY: THE ART OF BUSINESS EDUCATION WITH ROB CASS
Wella proudly presents Salon Savvy-our premium
business education program. This program is tailored
specifically for salon owners, managers and stylists. The
learning will change the way you think about your
business and guide you to exceptional results.
Customize your seminar experience
With the following options:
• Retail
• Stylist Savvy
• Management
• Technology
• Reception
• Marketing
• Social Media
• Consultation
Learn more at www.salonsavvyed.com OR contact your sales consultant
Our Wella sales consultants are highly trained to build collaborative
business plans, so please call us at 1-800-347-4424.
ALL TAILOR-MADE EDUCATION INCLUDES TRAVEL & FEES ONLY
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GLOBAL ELITE
LOYALTY PROGRAM FOR ALL YOUR WELLA, SEBASTIAN AND
NIOXIN PRODUCTS.
A stylist attending Wella Education returns to their salon to
produce 14% more in service and retail sales!
Global Elite Education benefits include:
• Classes at Wella Studio, LA, World Studio, NY and Toronto
• Customized in-salon top artist or tailor-made Education
• Sassoon Academy Education in any of their 7 North America locations
• Wella Interactive
• The Doves
• Regional shows & events
• ALL Salon Savvy education live or online.
• Nick Education
• Travel vouchers to *reimburse for hotel and travel
Education is essential to growing your business.
we want to be your partners in growth. For more
information, contact your Salon Professional or
CALL global elite at 1-800-583-5422.
the doves
sassoon academy
Salon Masters
of Business
Advancement with
Rob and Julie Cass
Wella Sponsored
Shows and Events
NickEducation.com
Global Elite Tour
8
Empowering Stylists With Career-Spanning Support
At Wella, we've created the Hairdressers at Heart program to support our industry,
partnering with stylists across four pivotal stages of their careers. We're here to
advance the salon industry, one stylist at a time.
NEW TALENT
Elevate your staff’s expertise and
your salon’s exposure with Wella’s
industry-leading talent
development platforms to help
your stylists sharpen their skills,
increase their product knowledge,
and boost your business.
SCHOLARSHIPS
Industry icon Vidal Sassoon saw
education as the key to
professional achievement. To
honor his legacy, Wella has
contributed $1.5 million to fund
scholarships for beginning beauty
school students and licensed
professionals. Applications
accepted starting in 2013.
CHILDCARE
Life is more than just hair, and it
doesn’t stop when stylists go to
work. Wella can lend a hand when
things get hard to juggle by
offering discounted childcare,* a
salon industry first.
COMMUNITY
SUPPORT
WELLA COMMUNITY P RO G RAMS
hairdressers at heart
Rally your staff and clients around
a good cause in your community
and submit a video entry online.
We’ll fund 20 of the most popular
causes with grants up to $10,000.
*See full discount details and areas of service at
HairDressersAtHeart.com
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10
WELLA COMMUNITY P RO G RAMS
Hone your
craft. Find
your edge.
At Wella, we’re passionate about supporting the next generation of talented stylists.
Our Hairdressers At Heart program is designed to help you push boundaries and grow
your skills at every stage of your career.
It gives you access to the very best education and resources our industry has to offer.
From scholarships and talent development, to childcare assistance and community
support, we want to help turn your aspirations into reality.
To find out what opportunities are currently available, visit Hairdressers at Heart
on Facebook at facebook.com/PGSalonPro Or learn more about the program at
HairdressersAtHeart.com
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Meet the
education
team
“We are the preferred Education partner that inspires lifetime loyalty,
excites and empowers ALL Salon Professionals across North America.”
Hello Hairdressers!
We are so excited to share another season of Education with you! At Wella,
we’re committed to being there for every hairdresser at every stage of their
career. From beauty school student to seasoned and celebrated
professional, we have something to satisfy the curiosity and needs of each
and every one of you.
Mika Mochizuki
Quinn
Education Director
With this in mind, we are so proud to recognize our inaugural class of our
latest career development opportunity. Our Learn, Aspire, Experience
Program has provided a real-life look at what it’s like to join our team full
time. Congratulations to Vivian Cox, Andrew Lenhart, Hayley Friedel and
Todd Lowry for taking steps towards success with Wella!
How can we help your build your career this season?
• Wella Professionals – Reshape how you see color this season with our NEW
Koleston Perfect Innosense! Our innovative new color is perfect for those of
us who can be a little sensitive. A perfect complement to care for this new
color is NEW Wella Elements – free of all the bad stuff so you can indulge
consciously! For those that like to luxuriate, Illumina color followed by
our NEW Wella Luxe Oil care & treatment is just the thing! If you haven’t
yet tried going foil free with Color ID, ask your Educator how you can
learn more!
• Sebastian Professionals – The latest collection of cuts and styles features
artistic interpretations of global inspiration. Keep your creativity alive and
get to know our creative team as they lead the movement towards where
past, present and future merge.
• Nioxin — For those that want thicker hair today and stronger, longer hair
tomorrow, you must try Diamax Advanced! Let us introduce you to our full
range of care, treatment and styling products that create the total look of
the thickest, fullest hair possible. Ask your educator for more information.
We invite you to let us customize an education plan that turns your
possibilities into your reality!
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Sandy Arthur
Field Education
Leader
Heather Schwingle
Field Education
Leader
WELLA EDUCATION
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spotlight on
FIELD EDUCATORS
Tara Mahoney-Cobb
Tara Mahoney-Cobb is celebrating her two-year anniversary
with Wella and her ability to grow business through Education
is highly valued by her salons. Tara’s rich industry experience
keeps her focused on what matters most — the Stylist. Tara
believes in Education plans that drives tangible results for her
salons – both in growing their talent, motivating their staff and
increasing their bottom line.
Her favorite product is Wella’s Illumina Color because it allows
Stylists to offer amazing, luxurious color results
while expanding their clientele and service dollars.
Field Education Manager – Baltimore, MD
Joey DeFalco
Joey DeFalco is celebrating his two-year anniversary with
Wella and has quickly been recognized as a rock star.
Joey’s positive professionalism combined with his can-do
spirit enables amazing things to happen and people to have
fun. He takes a thoughtful approach when helping his salons
find new excitement through the power of Education.
His favorite product is Wella’s Koleston Perfect Pastel
Developer. “Pastel Developer is a medium unlike any other. It
lends the ability to create limitless tones, while also affording
you the opportunity to intensify, modify or change both
natural and artificial pigment. I believe Pastel Developer is
the key to unlocking the full potential of Koleston Perfect.”
Field Education Trainer – New York, NY
Christine Kelleher
Christine Kelleher just celebrated her one-year anniversary
with Wella and is the ultimate professional, quickly being
recognized for her collaborative efforts to delight salons with
her sales partners. Recognized as the key link between the
company and the salon, Christine brings a behind - the - chair
realness that inspires stylists and enables salon owners.
Her favorite product is Wella Professionals Oil Reflections
for its multipurpose benefits. “I mix it with Curl Craft mousse
for shiny defined curls, add it to Enrich Conditioner for a
quick deep treatment or after hair is blown out smooth for a
beautiful finish."
Field Education Trainer – Philadelphia, PA
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Mary Lenoch
Mary Lenoch just celebrated her 10-year anniversary
with Wella and has recently been promoted
as the education expert in her market.
Mary has an extensive background in the chemistry
part of the industry and she shares this
passion with stylists and salon owners through
educating them to advance their skills.
Her favorite product is the Wella Koleston Perfect
Red Series, for their warm and cool Intense Reds with
beautiful shine and staying power. A must have for
every stylist who wants a beautiful red shade.
Field Education Expert – Coralville, IA
WELLA EDUCATION
Dorothee McNellis
Annie Marshall
Dorothee McNellis just celebrated her 13-year anniversary with
Wella and has been recognized as the Global Creative Business
Builder of the Year. She has great passion for the working
hairdresser. She has partnered with many stylists and salon
owners and effortlessly worked side by side with them to grow
their skills and businesses to new heights. Using her strength
and love for the industry she is successfully leading BSG
Central/West Education Team.
Sales and Education Specialist – La Mesa, CA
Annie leads Sales and Education in the San Diego market for
Clairol Professional and Wella Color Charm. She brings a great
mix of industry expertise, passion and energy to her job. She
excels as a trainer and is always willing to help others in need.
She builds collaborative relationships with stylists, customers
and her team.
Her favorite product is Sebastian’s Shaper Plus, as it gives her
the versatility and support
to create beautiful hair.
Field Education Manager – Denver, CO
Carla Kootsillas
Carla Kootsillas just celebrated her one-year anniversary with
Wella and has great passion for education. Her strengths lie in
developing signature color with great depth and dimension and
customized haircuts. She uses this strength to help stylists and
salon owners build their identity in the marketplace through
creating their own Trends and signature services.
Her favorite go-to product is Sebastian’s Shaper Zero Gravity
for its versatility. “I can use the can as a curling tool and a
smoothing tool. I can spray the can sideways, upside down,
and right side up… I am a right-brained stylist who needs a
product that is as vast as my creative mind.”
Field Education Trainer – Decatur, GA
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the studio
WORLD STUDIO
599 BROADWAY (CORNER OF
HOUSTON & BROADWAY)
3RD FLOOR
NEW YORK, NY 10012
1-212-399-8800
The STUDIO
LOS ANGELES
6109 DE SOTO AVE.
WOODLAND HILLS, CA 91367
1-818-999-5112
TORONTO
5800 AVEBURY RD.
MISSISSAUGA, ON
1-800-419-3552
TORONTO, CANADA
NEW YORK CITY, NY
THE STUDIO, LA
register at [email protected]
or contact our studio concierge
aT 1-800-422-2336
WellaINTERACTIVE.COM
16
WELLA STUDIOS
Studio policies
STUDIO INFORMATION
Located in the pulsating hearts of the world´s top cities, Wella Studios offer
the latest information in technical development and trends in hair, fashion
and lifestyle.
NEW SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM
Congratulations, cosmetology school graduate. Wella wants to help
you continue to grow on your journey to success by extending to
you a discount on continuing education at our studios. We offer
classes in Wella Professionals, Sebastian Professional, NIOXIN and
Clairol Professional. Enrollment pricing based upon receiving your state
professional license.
• 3 months, receive 50% off tuition
• 6 months, receive 25% off tuition
• 1 year, instructors receive 10% off tuition
Upon registering with our Studio Concierge, please provide your license
number, date of license receipt and cosmetology school name.
HOW TO BOOK/PAYMENT TERMS
Call our Studio Concierge at 1-800-422-2336 to make a reservation.
Option 1: Pay with MasterCard, Visa or American Express.
Option 2: Speak with our Studio Concierge about payment by
check or money order.
As soon as your payment is received, you will be registered for
the seminar. Confirmation letters will be sent out 4 to 6 weeks
prior to the seminar date, along with the information on which
tools you will need to bring. New discount for multiple classes
booked at same time: Receive 20% off for each class of equal or
lesser value (based on class pricing).
Full payment must be received at the time of registration for the
seminar. Only one reschedule per canceled seminar, which must be
rescheduled within 30 days. Discount will only be honored when
classes are paid for at time of booking. Please call our Studio Concierge
for more information.
CANCELLATION POLICY
Cancellation requests must be made in writing at least 30 days prior to the
scheduled seminar date. If a salon cancels after the-30 day minimum or
does not attend the registered seminar, payment will be forfeited.
Occasionally, course content will change as a result of new information and
product development. Studios reserve the right to update their courses and
guest stylists without notice.
facebook.com/WellaeEd
For further information on our terms
and conditions, please contact your
nearest studio
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TECHNICAL
EXCELLENCE
MEETS
INSPIRATION
The studios bring professional hairdressers together to elevate mastery and
unleash talent at any stage in your career. They offer education tailored to
your needs. Whether you want to improve on the fundamentals, learn a new
technique or increase your salon’s revenue, there is a studio seminar just for
you. The studio team will be your partner in achieving your goals. You will
leave the studio feeling rejuvenated, reinspired and recommitted to
yourself, your craft and your clients. In addition to core seminars, the studios host guest artists and visionaries
who are set apart by their creativity and expertise. Highlights include
Patrick Cameron’s Long Hairdressing, Alexandra Matiz’s Sensual Reds and
Blonde Temptation and Nick Berardi’s Blueprint to Haircutting.
CORE
CLASSES
The studios have a robust lineup of core classes which include
color, cut and styling at all levels (from essential to expert).
The Wella MCE (Master Color Expert) course is a signature
seminar and is the pinnacle of color classes offered. It is a
two-week (broken into one - week sessions) immersion into
all aspects of color mastery. Participants will graduate as
certified Master Color Experts.
LEADERS IN
THE BEAUTY
INDUSTRY
Our Studio Artists possess superior technical
mastery in color, cut and styling, providing
the inspiration and motivation to assist in
elevating your own skills and techniques.
Joshua Calderon
Studio Lead Artist – World Studio, NYC
My favorite seminar: “Master Color Expert Program. I
believe it truly elevates colorists in our industry to a
higher level of technical ability while helping to advance
their careers.”
Success Story: “One recent graduate of our MCE program,
Ricky Mason of Richard Scott Salon, has been chosen to
be a presenter in our Ready, Set, Go Salon Career Class.”
David Nieves
Studio Artist – World Studio, NYC
My favorite seminar: ”I love Color Correction. It allows
the individual a huge change in perspective. For many
participants, you can really see and feel the difference
in their confidence.”
Success Story: ”Expanding color techniques has allowed
our attendees to be more efficient. They are able to
devote more time to creativity and setting their own
standards of excellence.”
Michele Catalanello
Studio Artist – Studio, LA
My favorite seminar: Creative Immersion, it opens your
mind to look at hair in a different way and gives you the
building blocks to creating something unique and
inspirational.
Success story: "I love hearing from people that I've
touched and how I changed their lives and careers
through my inspiration, coaching and mentoring — it's
the most rewarding experience. I feel blessed to have
the opportunity to make a difference."
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Success Story: ”Stylists in this seminar connect with
me afterwards just to tell me that they are pushing
themselves and gaining new clients. I love that.”
Lynette Tatum
Studio Lead Artist – World Studio, NYC
My favorite seminar: “TV Editorial. I love this class
because of the mentorship. This class helps them
understand the collaboration with the wardrobe stylist,
makeup artist, and photographer to communicate
their vision.”
Success Story: “Last season we had an attendee, Olga
Shamatrina, enter from About Faces Salon, and I knew
she had an amazing shot. She made it to the finals and
won silver in Young Talent.”
THE STUDIO TEAM
SASSOON
ACADEMY at
the WORLD
studios
Sassoon is one of the world’s most renowned and
exciting academies, and is therefore a natural
partner for the World Studios.
WELLA STUDIOS
Victoria Thurman Hall
Studio Lead Artist – Studio, LA
My favorite seminar: “Creative Color is an amazing
seminar. We create an environment that removes the
fear of taking chances. By utilizing color theory, we help
you push yourself artistically and take your clients color
to the next level.”
Sassoon Academy offers its innovative abc, Creative and Collection courses
in both the LA and NYC World Studios. These courses provide in-depth
insight into the popular Sassoon Academy proprietary methods via live
demonstrations, step-by-step instructions, finished models and hands-on
work sessions.
All courses are led by Sassoon Academy instructors and are available in a
variety of time frames, giving the busy hairdresser several choices for
enjoying Academy education. “Education is the key to success, and ongoing
education can raise the level of technique within hair design. By sharing the
same dedication to learning that has defined Sassoon, the World Studios are
the perfect places to learn the Sassoon technique.”Traci Sakosits, Sassoon
North American Creative Director
Sassoon Academy ABC Demo and Hands-On
• ABC is devoted to the touchstone techniques used by Sassoon-trained
stylists, allowing you to observe truly perfect lines, graduation, layering
and the combinations of these techniques with color as an influence.
• Demo is a look, learn and ask class. The hands-on course includes a
model workshop.
• Boost your skills and knowledge to give yourself the confidence
to expand your repertoire and develop your talents.
DURATION: ½ Day & Full Day
Sassoon Academy Creative Demo
• Using ABC as the foundation, this demo focuses on building creativity and
integrating current cut trends into the renowned Sassoon color placement.
• Look, learn and ask class.
• Top Sassoon Academy instructors guide you through both cut and color
techniques that you can translate into your salon work.
Duration: ½ Day Sassoon Academy Collection Evening
•Discover where the Sassoon team gets their trend vision and how they
translate it into their signature cuts and color placement.
• Look and learn evening with live models.
DURATION: 2 Hours
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be inspired
by excellence
exclusive
Studios
Wella PROFESSIONALS PARTNERSHIP
Our guest artists are the visionaries of the future, the undisputed crème de
la crème of the industry. Their creativity along with their expertise in color,
cutting, technical work and styling has set them apart from the rest.
SENSUAL REDS
WITH ALEXANDRA MATIZ
• Achieve variations of reds from soft and natural
to vibrant shades. Master correction techniques to
become the red expert in your salon.
• Hands-on model workshop.
DURATION: 1 Day
BLONDE TEMPTATION
WITH ALEXANDRA MATIZ
• Best application practices and the theory of blonding,
double processing, creative glazing, low lighting, and
toning techniques. Ensure perfect, tailor-made blondes
every time.
• Hands-on mannequin and live model workshop.
DURATION: 2 DAYS
LONG HAIRDRESSING
WITH PATRICK CAMERON
• The latest in long hairdressing techniques.
• Two one - day sessions with different techniques taught
in both courses. Choose both days for total immersion
and savings.
• Hands-on mannequin head workshops.
DURATION: 1 DAY
AN EVENING WITH PATRICK CAMERON –
BACKSTAGE MAGIC
• A behind-the-scenes look at what goes into on-stage
presentations. Learn how to plan, prepare and present
an amazing stage show.
• Look and learn as Patrick presents his live models.
DURATION: 2 HOURS
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MASTERING MULTICULTURAL HAIR WITH
DIANE STEVENS
• A comprehensive overview on multicultural and
textured hair with a variety of different approaches to
bring out the best results for your environment.
• How to identify different curl patterns and needs;
cutting, coloring, smoothing, and finishing techniques.
DURATION: 1 DAY
BLUEPRINT TO HAIRCUTTING WITH NICK BERARDI
• Strong foundations in precision cutting and styling.
• Hands-on mannequin workshop.
DURATION:2 DAYS
MEN’S HAIRCUTTING WITH JOSH WAGNER
• Cover everything from traditional fades and flattops
to today’s current trends for men.
• Hands-on mannequin and model workshop.
DURATION: 2 DAYS
STYLE SESSION WITH CLAUDIO LAZO
• Runway-ready looks for fashion show work and
photo shoots.
• Hands-on mannequin and model workshop.
DURATION:2 DAYS
SYNERGY WITH DIEGO RAVIGLIONE AND
CARRERA BAILEY
• An in-depth look at how shape and texture are
affected and enhanced with proper placement and
tonal selection, both in creative and practical
application.
• Explore the critical relationship between color
and cut.
DURATION: 2 DAYS
CUSTOM VIP CLASSES
• Take your staff outside of their regular environment to re-energize and
inspire at one of our studios where we cater to what you need.
• Choose the experience to help grow your business — look-and-learn or
hands-on and focus brands.
DURATION: CUSTOM
WATERCOLOR TECHNIQUES FOR HAIRCOLORISTS
• Discover how you can be a hair color artist through various watercolor
techniques, unique color combinations and textures.
• Develop an inspirational custom look book for future projects.
• Demonstration and hands-on workshop.
DURATION: 2 DAYS
BRIDAL HAIR
• Learn different styles for medium to long hair to work with headpieces
and dresses to create the perfect look for a bridal party on the big day.
DURATION: 2 DAYS
RAZOR CUTTING ELEMENTS
• Foundational elements to successfully use a razor to cut hair.
• Gain understanding of product use for different hair types and for tools
and equipment used in cutting and styling.
DURATION: 2 DAYS
New SOCIAL SLAM LIVE! Hands-On Social Media Training
• Social media tips and tricks from the pros on how to develop your
personal or salon strategy and develop your online voice.
• Master the social platforms to engage and interact with clients, the media
and industry influencers.
• Interactive session (bring your laptops and mobile devices).
DURATION: 6 HOURS
BUILDING YOUR BRAND IN THE SOCIAL MEDIA AGE
• Understand where to focus your efforts to engage current and prospective
clients.
• Learn how to implement a simple social strategy, create successful
campaigns and involve staff and stylists to drive business.
DURATION: 2 HOURS
New
New FINISH FIRST: HOW TO INCREASE YOUR BLOW-DRY SERVICES
• Services designed to help increase and upsell of blow drying and retail
retail products.
• Product usage for different hair types and quick techniques
for blow-dry services.
DURATION: 3 HOURS
WELLA STUDIOS
portfolio
education
offerings
New SALON HAIR COLORING FOR MEN
• Men’s formulation, consultation skills and retailing to grow revenue and
and skills.
• Classic and modern approaches to gray blending, painting and highlighting.
Live model demonstration and workshop.
DURATION: 1 DAY
New SEXY SCIENCE
• The latest explanations and illustrations concerning the structure and
chemistry of hair as well as product categories available today.
• Learn technical terms and expert opinions accepted by
scientists worldwide.
• Interactive demonstrations, experiments and discussions
DAY 1: ALL ABOUT HAIR STRUCTURE
Covers topics like: Hair structure and how it applies to everyday salon
services; individual hair chemistry; fundamental product categories and
their effects on hair; and global hair textures.
DAY 2: ALL ABOUT COLOR
Covers topics like: Different artificial color types; theory of color and
contemporary color; semi-permanent, demi-permanent and permanent
color; and oxidative coloring.
DURATION: 2 DAYS
Salon Masters of Business Advancement (SMBA) with Rob and Julie Cass,
who travel the continent as keynote speakers and trainers, educating and
elevating the standards of today’s salon and spa operations.
UNIT 1
Chapter 1: Soaring retail sales
Chapter 2: Budgeting
Chapter 3: Motivating and inspiring your team to be stars
UNIT 2
Chapter 1: Marketing that delivers
Chapter 2: Reception excellence
Chapter 3: Rock solid client retention strategies
UNIT 3
Chapter 1: Business
Chapter 2: Marketing 2.0
Chapter 3: Compensation strategies to motivate and make you profitable
9 courses over 3 sessions, to be taken independently and in no
specific order.
DURATION: 2 DAYS
21
At Wella, we know from talking
to our Customers how important
is to Salon Owners and
Hairstylists everywhere.
That’s why we’ve designed
online education experience that
complements our in-salon and
studio seminars.
Introducing
Wella eeducation
22
WELLA E - EDUCATION
in interactive online seminars that are
Access a wide range of on-demand
videos spanning
WATCH
Like it? Why not share it?
wellainteractive.com
REGISTER NOW
23
SHOWS
& Events
Show Schedule: July – Dec. 2014
NATVA
The Event Deck at LA LIVE,
Los Angeles, CA
July 20, 2014
BTC Color Show
Hyatt Regency,
New Orleans, LA
September 14-16 2014
Intercoiffure
The Waldorf Astoria,
New York, NY
October 19-20, 2014
Wella Life Tour
Cities and Dates TBD
*Show Schedule Subject to Change
24
SHOWS & EVENTS
25
ARTISTry and
inspiration
live on stage
The Wella Show Team continues to bring to you, across the country, live on
stage…the amazing talents from our Creative Force!
We had another busy show season from July to December, starting with our
annual flagship event…
The North American Trend Vision Awards! We shared with over 2000
stylists, once again in Los Angeles, the amazing hair artistry from teams
across the globe. The Event Deck at LA Live hosted artistic teams from the
Netherlands, England, Canada and the USA and of course at this HUGE show
we crowned our North American winners from both Canada and the US!
We were once again back at the BTC Color Show, this time in New Orleans,
with both Wella and Sebastian. The Doves presented INNOSENSE on the
main stage while the Sebastian team showcased the latest collection,
Totemic. Then the team was in New York for Intercoiffure, bringing to life on
stage another wonderful Wella presentation during the evening gala.
The Wella Life Tour continued bringing the stylist up-close and personal to
our family while continuing to offer a multi-dimensional vision of why
Wella is the company to partner with. Stay tuned for more updates and if
we will be coming to a city near you!
Sharing the newest cutting and styling techniques, while always bringing
you the most beautiful color, is what our stylists do best at every event. I
am passionate about bringing to life, all the creativity Wella inspires in me,
so my team and I will continue to bring you the best shows and events in
the industry.
See you soon in your city!
26
Melanie Garibay
National Show Director
SHOWS & EVENTS
27
Partner
with the
best
Together we will unlock your creative
potential to elevate the industry.
I. Our Mission
• Partner with the best schools to produce the most salon-ready graduates
• Inspire students to reach new heights
• Motivate instructors through advanced education methods and ongoing support
II. Products
• Professional products from the #1 Global Beauty Company
III.Inspiration
• School Student Competitions: to elevate skill sets and showcase top talent
IV. Education
• The best in-class education materials and seminars designed for schools
• Studios in Toronto, LA and World Studio NYC, providing cutting, color and styling training at Essential, Exceed and Expert levels
• 24/7 access to Online Education
V. Ongoing Support
• Hairdressers at Heart: features programs that support stylists at four critical stages of their careers
• Reward Points for every product purchase
• Marketing & Branding Support
Contact us at 1-866-MyWella or wellaschoolprogram.com
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WELLA SCHOOL P RO G RAM
29
PROVIDING
INSPIRATIONAl
EDUCATION
Our goal is to be the #1 professional partner who provides relevant and
inspirational education that will improve the lives of salon professionals and
their clients. We have over 450 artists from across North America on our
creative teams to support your education needs. Through our Studios,
In-Salon or Online, we provide color, cutting, styling, product training and
business education classes at Essential, Exceed, and Expert levels to give
you the skills and the tools to stay at the top of your trade.
PARTNERSHIP OPTIONS
Wella provides the tools you need. School, Instructor and Student Toolkits
are offered through Rewards Points. Toolkits include innovative marketing
support such as interactive presentations and e-education, access to
competitions, networking opportunities and discounts on products. Call
1-866-MYWELLA to sign up today.
30
Our industry embraces its own stars, creating platforms to watch
the students of today transform into the artists of tomorrow.
Big business needs trusted partners to influence and recruit a new
generation. We are always in search of talented new professionals
to join our teams of artists. In 2014, students will be able to enter the
Sebastian What’s Next Awards, Wella TrendVision and Wella Student
competition at Premiere. Ask your sales or education partner for more
information about these exciting opportunities.
student
competition
TrendVision celebrated a record number of entrants and instructor
nominations in 2013 with over 500 student entries, and we know that behind
every student is an Instructor who nurtures their dream, so we recognized
over 80 instructors who were nominated for Instructor of the Year.
for more information, go to
wellaschoolprogram.com
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our brands
At Wella, we are ALL hairdressers at heart.
We believe Hairdressing is an art and a craft that needs to be
celebrated and elevated.
Following right on the foot step of Illumina Color last year, Wella
Professionals is introducing another breakthrough color innovation with
Koleston Perfect Innosense. With a new- to- the-world PPD /PTD – free dye
Molecule, ME+, it is the first color with reduced allergy risk.
Oh, and I almost forgot:
practice, practice, practice.
But that’s not all! Color Id is the rage in freeing color artists all around the
world. Have you taken the step to change to way you do color forever?
With Borderline Beauty, our Trend Vision movement for 2014 Fall/Winter
and the ReShape prêt-a-porter Collection, you will experiment with
new shapes, challenge the norm in textures and show color thru
shadow & light. Finally, finish in style with the New Luxe Oil
Collection, a lightweight solution to transform the texture of your
clients’ hair with 3X the keratin protection.
The melting pot of globalization is a constant source of inspiration for hair
and fashion. Instead of mixing, matching and replicating existing trends, we
examine the crafts of yesterday, deconstruct them and blend them to shape
the style of tomorrow.TOTEMIC is far from traditional, but it’s grounded in
tradition. It honors the handcraft of hair artistry and celebrates the
limitlessness of style.We twist the signs and symbols of traditional culture
to summon a global tribe that is uniquely SEBASTIAN. This is TOTEMIC. This
is What’s Next.
NIOXIN is introducing yet another revolution in fuller thicker hair with up
to 11,000 more hair strands! Diamax Advanced will allow your clients to
have thicker fuller hair today, stronger longer hair tomorrow. If you are
wondering how to build loyalty and business with your male and female
clientele, try adding Scalp Renew, Diamax Blowout and Deep Repair Hair
Mask to your service menu. You will be amazed at the potential Nioxin
can represent in your salons!
When it comes to beautiful hair, Clairol Professional has been around
the block and learned a few things. And this season, we are coming with
BIG news in the world of haircolor: FLARE, ENERGIZED COLOR WITH
BUILT-IN GLOSS!
Capture the eye with color that’s soft to the touch. Our vivid new shades let
you shine without a shade of doubt. That’s because our formula is infused
with Omega-Gloss technology -high precision dye molecules that deliver
vivid color and conditioning agents that smooth the hair surface for
reflective shine, giving the hair an amazing gloss effect.
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Carole Protat
Creative Director
33
OUR FOUR
ICONIC BRANDS
Wella Professionals, the global expert in professional color, is at the heart
of Wella’s brands. For Wella Professionals, it’s all about beautiful hair.
This is how it’s been for over 130 years. Today, Wella Professionals is
your full-service partner and is always there for the world’s most
passionate hair experts.
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NIOXIN, the #1 stylist-recommended brand in the USA for combatting
thinning hair, takes a unique approach to answering thinning needs and
restoring confidence in men and women who suffer from thin-looking
hair. Taking inspiration from skincare, NIOXIN’s innovative and
revolutionary technology treats the hair by optimizing the scalp
environment to deliver thicker denser-looking hair.
SALON P ROFESSIONAL B RANDS
As the world’s most fearless salon brand, Sebastian Professional
enables you to be at the forefront of “What’s Next.” Sebastian stirs
up the norm with editorial stylists and up-and-coming style
visionaries. Dare to dream and unleash your creativity for unlimited
reinvention in hairstyling.
Clairol Professional is all about helping you unleash your unique
creative vision. As a part of Wella Professionals, Clairol Professional
is acknowledged as a leader and has become synonymous with great
color and healthy-looking hair.
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36
WELLA P ROFESSIONALS
TRENDVISION 2014
FALL / WINTER
37
BORDERLINE BEAUTY MOVEMENT
Borderline Beauty
A changing world demands a new perspective: what
is deemed borderline today, will be the beauty of the
future. Trailblazing experimentalists venture beyond
the boundaries of age, color and shape, connecting the
real and virtual, future and past, human anatomy and
android artifice, to create an unexpected, almost alien
aesthetic. Is there beauty beyond the horizon?
Yes, but not as we know it.
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Anatomy of Shape
Autumn / Winter 2014 sees experiments with a new
shape language in hair: pushing the boundaries of old
beauty norms, shapes in hair are set in deliberate
contrast against the shape of the head to find surprising
new lines of beauty. This has inspired hair, casting,
locations, wardrobe and the way the models are placed
in the settings.
RESHAPE COLLECTION
39
DECONSTRUCTION
PROJECT
YOU HAVE BEEN CHOSEN FOR AN EXPERIENCE UNLIKE ANY OTHER
You're about to enter the Desconstruction Project.It's a joutney to erase
old habits and to renew your spirit with an opportunity to interact, and
revolutionize your artistry
Atelier artists:
Mark Debolt
Anna Vaul
Alexandra Matiz
Justine Hornick
7 cities, with an exclusive invite to enter The
Deconstruction Project and preview the marvel
that is Color.id before anyone else!
Like what you see?
Join us at THE STUDIO for our Creative Atelier where YOU can take
your artistry to a whole new level and experience creative
liberation beyond the confines of the everyday to generate your
own color identity.
World Studio NYC
July 27
Oct 21
Studio LA
July 7
Nov 23
SEATTLE
CHICAGO
BOSTON
NEW YORK
ATLANTA
DALLAS
MIAMI
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Salon Certified
“I love that Anna Vaul brought the entire
group to the idea though that as creative this
process was, it is a way to up charge and add
value to yourself and salon.It was a huge call
to action and you could tell every stylist was
completely empowered!”
– Carla Kootsillas
Field Education Trainer
When You Change the Way You See the
World, the World You See Changes
I believe that we have tapped into the hearts
of the hair colorists in a way that no other
company is or has before. They all agreed on
one thing today “this is the way that all color
classes should be.” And as an educator I have
to totally agree!
– Laura Skinner
Field Education Trainer
41
AFTER
42
For the first time ever, place color next to color without
BLEEDING*, WITHOUT foils:
New Color.id service. Our most intuitive coloring approach: for new
blended color results with soft transitions, even with contrasting tones.*
INSPIRATION
free your mind
Color with intuition
BEFORE
COLOR FORMULAS
A - Koleston Perfect 4/0
B - Koleston Perfect /33 + /28
C - Koleston Perfect /28
"I was inspired by the natural beauty of the
butterfly. The gorgeous organic gradation of
the rich greens, teals, and darkest emeralds
were brought into the the structured shape."
– Dana Lyseng
43
44
Increase your luxury color services with
new Koleston Perfect INNOSENSE.™
A unique balance of beauty and wellbeing,
without compromise.
a new age
of INNOSENSE
Introducing Koleston Perfect INNOSENSE — vibrant
permanent color specially formulated to reduce the
risk of developing allergy.*
Wella Professionals advances hair
coloring technology with the
breakthrough ME+* molecule, reducing
the risk of developing an allergy with the
best-in-class performance: up to 100%
grey coverage, 3 levels of lift, and longlasting vibrant color. The first and only
dye molecule known to deliver all of
these benefits, ME+ is featured in Pure
Naturals, Rich Naturals, and Deep Brown
of the Koleston Perfect INNOSENSE
Collection.
45
INDULGE WITH
SMOOTH KERATIN
PROTECTION
Presenting the LuxeOil Collection, for
featherweight smooth texture and
3x more Keratin protection*.
*versus untreated hair
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A lightweight
SOLUTION to transform
the texture
of your clients’ hair.
3x KERATIN PROTECTION.
LUXE OIL COLLECTION INTENSE
KERATIN RESTORE SERVICE
“The oil is my absolute favorite! When I use the Intense Keratin
Restore Service on clients and put them under the hydrating
steamer, the results are great! It leaves the hair amazingly silky,
similar to having a Keratin treatment and the scent is to die for.”
SHIRLEY GORDON
North America Trend Vision Winner
Owner, Strands Hair Studio
Wella Top Stylist
Time required:
20 min.
+
KERATIN PROTECT
SHAMPOO
Reconstructive
Elixir
Keratin
Restore Mask
LUXE OIL COLLECTION EXPRESS
KERATIN RESTORE SERVICE
“I especially love Luxe Oil Reconstructive Elixir on naturally
curly hair, the results are astounding! The clients I used them on
had extremely dry, dehydrated, tangled and mangled hair and
after one use it dramatically improved their texture, and overall
health of their hair."
Nicole Revish
Owner, Nicole Revish Salon & Spa
Wella Design Team
Time required:
5 min.
++
KERATIN PROTECT
SHAMPOO
Keratin
Boost
essence
Keratin
Restore Mask
For complete education on LuxeOil Keratin Restore Services, visit us at
wellainteractive.com to see Nicole Revish’s step-by-step.
47
Wella Education
Managers
Who is the Wella Artist team?
Wella provides hairdressers with reliable and innovative products but it is our hairdressers that
are the heart of the brand.
Our team is more than a group of people with a common interest; they have a common
commitment that generates a contribution to our industry that is greater than the sum of the
performance of each individual member. They are passionate about co-creating with likeminded
stylists from their very first moment in the industry, and bringing others along on the creative
journey to mastery.
The Wella team is Creativity, Closeness, and Craftsmanship through cut, color and style. Our
team has been built with complementary skills that generate a synergy through coordinated
effort which allows each member to maximize his/her strengths and to minimize his/her
weaknesses. They help one another, facilitating mentoring relationships that ensure their
teammates realize their true potential and create an environment that propels others to set new
standards of excellence in their craft and businesses.
It’s our closest relationship with hairdressers that drives the industry forward.
Paula Rufo & Marissa Kosolofski
Wella Education Managers
Wella ArtistS
48
Danilo Nascimento-Kaler
Danilo Nascimento-Kaler is a successful stylist, salon
owner and Educator in Boston, MA. Danilo’s drive for
continuing his own Education pushed him to complete
Wella Certified Master Colorist program. His passion for
knowledge makes his classes inspirational to stylists
throughout the Northeast. Danilo enjoys traveling to
other salons sharing his love for Wella Professional and
encouraging stylists to follow their dreams.
LindsEy Washbourne
Lindsey Washbourne is a true inspiration. She works
to continuously grow her skills as an Educator and a
Stylist. She is a graduate of the Wella Master Color
Expert Program and continues to take Studio classes
to elevate her craft. Lindsey teaches with a level of
passion that is hard to achieve — she is by your side
every step of the way and dedicated to your learning.
Wella Educators
Wella ArtistS
49
WELLA
ESSENTIAL
Wella Experience Color
Color.id Essential
• A product knowledge overview of Wella color brands: Koleston Perfect, Color Touch,
Blondor, and Magma
• Identify the appropriate color products for your clients
• Gain confidence to recommend color services to each individual client
• Introuction to the Care and Styling line
For all stylists, colorists, assistants, students, and recent graduates who are new to
Wella Professionals.
DURATION: 2 HOURS
AVAILABLE: IN SALON
Koleston Perfect Innosense Essential
Amazing things happen when you are free to follow your intuition. Jump into a world
where the creative journey is just as exciting as the result. Free your mind. Color
with intuition
• Learn how to express your creativity with Color.id in the mix for salon-exclusive services
• Understand the magic behind our “InvisiDivider” technology
• Study composition with the Elements and Principles of Color Design
• Discover Color.id business tips and creative tricks from Wella Top Stylists and
Salon Owners
• Hands on model or mannequin workshop
DURATION: 3hrs- 1DAY
AVAILABLE: IN SALON
This seminar will provide the benefits of Koleston Perfect Innosense permanent hair
color with a focus on luxury client consultation and how to identifying and offer
solutions to clients with allergy concerns
• Comprehensive product knowledge of Koleston Perfect Innosense and model demo
• Understanding of ME+ technology, identifying the allergy and ingredient
conscious client
• For the stylist new to Koleston Perfect Innosense Permanent Color
For all stylist, colorist new to Wella Professionals Koleston Perfect Innosense
DURATION: 2hrs -4hrs
AVAILABLE: IN SALON or IN STUDIO
• An In-salon introduction to the studio program “Essential Color.”
• Designed to increase knowledge of hair color as a category.
• Gain a fundamental understanding of formulation with Koleston Perfect, Koleston
Perfect Innosense, Illumina Color, Color Touch Relights, Blondor, and Magma.
For all colorists, students and recent graduates who are looking to perfect their foundational color knowledge.
DURATION: 3-4 HOURS
AVAILABLE: IN SALON
Illumina Essential
Fundamental Foiling
• Comprehensive product knowledge of Illumina Color
• Introduction of new naturals
• Increase confidence in upgrading clients into premium Illumina Color services
Duration: 2-4 Hours
Available: In Salon and Store
• An in salon introduction to the studio program, “Essential Foiling”
• Provides an understanding of dimensional color and foiling techniques through
weaving, sliding, paneling, and blocking
• Learn fundamental consultation terminiology for your cilents’ understanding
For all colorists, students, and recent graduates who are looking to perfect their
foundational highlighting services knowledge.
DURATION: 3 Hours
AVAILABLE: IN SALON
Wella Experience: Care & Styling
Wella Professionals Care and Styling product knowledge experience is a total solution
to enhance color results and create expressive looks for you and your clients —
Featuring our Premium LuxeOil Collection!
• Understand the product lineup, architecture and versatility
• Experience Care products that will have clients see, touch and sense the difference
from their first wash
• Discover new ways to work with styling products to create desired end looks
• Create retail and salon service revenue opportunities with multi-sensorial
indulgences
For all stylists new to the Wella Professionals Care & Styling line or new to the LuxeOil
Collection DURATION: 3hrs
AVAILABLE: IN SALON
50
Fundamental Color
House of Wella Experience
• This class provides a brief introduction to the different brands in the House of Wella:
Care and Styling, Koleston Perfect, Koleston Perfect Innosense, Illumina Color, Color
Touch, Blondor and Magma.
• Look, learn and ask with the studio team.
All stylists, assistants, students, and recent graduates in or just graduating from
cosmetology school are welcome to attend.
DURATION: 3 HOURS
AVAILABLE: IN STUDIO
CONTINUED
Essential color
• This in-depth color class covers not only brand knowledge for Koleston Perfect,
what service and application techniques.
• Hands-on mannequin and model workshops.
will benefit from this class by increasing your awareness of haircolor opportunities
and heightening your hair color knowledge and practical skills.
This course is a prerequisite for all Exceed-level color courses and the “Master Color
Expert” certification course.
DURATION: 2 DAYS
Essential Foiling
ESSENTIAL
• Learn the art of foiling for dimensional color placement.
• Focuses on slicing and weaving as well as diagonal, horizontal and vertical
placement.
• Hands-on foil placement on mannequin head workshop.
• This class is designed to take the fear out of foiling—potentially one of your most
profitable services.
This course is a prerequisite for all Exceed-level color courses and the “Master Color
Expert” certification course.
DURATION: 1 DAY
Essential Cutting
• Learn cutting fundamentals and perfect your lines, graduations and layering.
• Gain an understanding of product usage for different hair types and the tools and
equipment used for cutting and styling hair.
• Hands-on mannequin head workshop.
• Learn how to conduct client consultations by analyzing the face and head shape and
assessing suitability of techniques depending on hair types.
DURATION: 2 DAYS
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EXCEED
RESHAPE COLLECTION 2014 Fall/Winter
TREND MOVEMENT: BORDERLINE BEAUTY
Unleash your creativity and understand how you can bring fall winter trend looks to
your salon clients
• You will understand the movement behind the trend
• How the looks can be tailored to suit the different types of clients
• Upgrade color placement, cut and styles on their clients
For all stylists, colorist looking to stay updated on Wella trend forecasts
DURATION: 2-4 hours
AVAILABLE: IN SALON
Wella Professionals Care and
Styling: “Hair Talks”
Every hairstyle tells a story. What is yours?
• Learn how to pamper your guests through in-salon and take home regimens with
Wella Professionals Care featuring our Premium LuxeOil Collection
• Discover new stories with the versatility of Wella Professionals Styling
• Understand the language of hair and how to communicate unique looks
• Master the 7 Golden rules to increase your retail sales
• Hands-on model or mannequin workshop
For all stylists who are interested in bringing out the individual character in both their
clients and their craft.
DURATION: 3hrs-1 DAY IN SALON & 2 DAY IN STUDIO
AVAILABLE: IN SALON or IN STUDIO
COLOR CORRECTION 101
• Heighten your knowledge and practical skills of color correction.
• Learn how to turn an unwanted hair color into a desired end result.
• Choose to work on precolored mannequin heads or live models provided
by the salon.
DURATION: 3 to 4 HOURS
AVAILABLE: IN SALON
COLOR CORRECTION
• Develop your skills as a color correction specialist by working with the color wheel
and other principles of color.
• Explore methods to return hair color to the desired result, as well as how to
remove unwanted color.
• Hands-on mannequin head and model workshop.
• Gain the confidence to tackle multiple color situations that you encounter
every day.
Prerequisite: Essential Color or 3+ years’ color experience. Note: This course is a
prerequisite for the Master Color Expert Certification Course.
DURATION: 2 Days
52
CREATIVE COLOR
In this seminar, you will learn:
• Coloring skills, techniques and effects, color mixing, consultation and diagnosis for
creative coloring.
• Hands-on mannequin head workshops.
• Feel confident to return to the salon ready to increase your creative coloring skills
and personalize the color services you offer.
Prerequisite: “Essential Color.” This course is a prerequisite for the “Master Color
Expert “certification course.”
DURATION: 1 day
FREEHAND PAINTING
• Learn the art of dimensional looks using the five-point success formula
for freehand painting.
• Hands-on mannequin head workshop.
• Address a variety of client desires from flowing shimmering color to
softening regrowth to blending back to natural color.
Prerequisite: “Essential Foiling” or 3+ years color experience.
DURATION: 1 day
Color id Creative Atelier
Be inspired to take your artistry to a whole new level and experience creative
liberation beyond the confines of everyday to generate your own Color.id identity
• Liberate old behaviors and reflect on new ways of approaching color application
through artistic applications
• Study composition with the Elements and Principles of Color Design
• Understand the magic behind our “InvisiDivider” technology
• Inspire your uninhibited creativity through Designer, Elite and Master pathways
• Discover Color.id ‘s creative secrets from Wella Top Artists
• Learn how to value your artistry with business and marketing tips from
Wella Salon owners
• Hands-on artistic creation with mannequins
DURATION: 1DAY
FORMULATION DAY
• Get a Top Stylist in your salon to assist your colorist formulate with
Wella Koleston Perfect, Color Touch and Blondor.
• A fully functional day in the salon to allow stylists/colorists to get comfortable.
• Get up close and personal and ask a Top Stylist questions about the Wella
color brands.
DURATION: 1 DAY
AVAILABLE: IN SALON
MASTER COLOR EXPERT
• Understand the beauty industry as well as hair color, allowing you to grow your
color business. You will explore psychology, client consultation, hair diagnosis,
chemistry, physics and presentation skills. A special graduation ceremony to
commemorate completion of the program is a course highlight.
• Inspirational demonstrations and practical workshops on models and
mannequin heads.
• Be one of an elite core of colorists in the country once you graduate from
this course.
Pre-requisite: 5 years color experience and “Essential Color,” “Essential Foiling,”
“Color Correction,” and “Creative Color.”
EXPERT
DURATION: 10 DAYS (2 phases of 5 days each)
BLONDE PRO
• Master the full spectrum of blondes
• Learn step by step blonding services
• Identify the key features and benefits of Blondor Products
• How to utilizing the lightening curve to achieve desired results
DURATION: 3 HOURS
AVAILABLE: IN SALON
register at [email protected] or contact our studio concierge | 1-800-422-2336 | WELLAINTERACTIVE.COM
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colorcharm
Wella Color Charm permanent toners shades are
available in liquid for quick and easy bottle applications.
Use permanent liquid toners for:
BLONDES GET EVEN
• Creating delicate shades of blonde like platinum and beige
• Neutralizing unwanted warmth after lightening
• Toning double processed blondes
8 SHADES OF BLONDE
T10
pale blonde
T15
pale beige
blonde
T18
lightest ash
T14
pale ash
T28
natural
blonde
blonde
blonde
T11
lightest beige
blonde
T27
Medium beige
blonde
T35
beige blonde
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Wella Color
Charm Education Manager
Lindsay Perez
"I love Wella Color Charm, because it’s reliable
and predictable, but also has some amazing
tools that enable color creativity. Color Charm
stylists can incorporate premium color services
by creating shades that are seasonal and trend
focused like silvery violet tones for Fall/
Winter. It’s a cool and unique tone that can be
easily created with Cooling Violet Modifier 050
and any of the Permanent Liquid RV shades.
It’s perfect for the more fashion forward client
that appreciates distinct and premium-looking
color results!"
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Wella Color
Charm Design Team
Kenny Collins
"Wella Color Charm has once again broadened
their beautiful palette. I am in love with the
new NN series. I intermix these new shades
with other vibrant shades to get 100% gray
coverage with great tonality and shine!"
Caroline Kim
"One of the premium color services that I offer
is the Icelandic Platinum Blonde. I utilize the
Wella Color Charm Toner T-14 (violet-blue base)
to ensure that the client has a beautiful icy
blonde tone. I love the shine it provides to the
hair, but most importantly, the longevity of the
Color Charm Toners is what truly makes this a
PREMIUM color service."
WCC Experience
• Product knowledge overview of Wella Color Charm brands
• Understand usage benefits and when to use what
• Learn how to offer appropriate color services to suit your client’s needs
AVAILABLE: IN SALON OR IN STORE
DURATION: 1 TO 2 HOURS.
Color Essentials
• Fundamentals of color theory and overall color category as related to the
Wella Color Charm brands
• Provides the necessary foundation to better understand the laws of color and
how they apply in color formulations.
• Learn how to ensure a successful color appointment through a good
client consultation
DURATION: 3 HOURS.
Exceed
Blonde Ambition
Color Correction
• This session concerns the importance of mastering corrective color
principles and techniques
• Gain a thorough understanding of Wella Color Charm’s corrective color tools, in the
permanent, demi permanent and lightening categories
• By the end of the class, the stylist will be able to identify, solve and prevent
common haircolor challenges
DURATION: 3 HOURS.
ESSENTIAL
Expert
Blondes Get Even
• Learn advanced formulas and techniques for creating the perfect shade
of blonde on every client
• Understand which color applications to use for different scenarios and why
• Hands-on mannequin head workshop with a Wella Color Charm Top Artist
AVAILABLE: IN SALON OR IN STUDIO
DURATION: 1 DAY
• Acquire new formulas and tips for creating modern blonde shades
from caramel to platinum
• Understand the difference between lighteners, high- lift blondes, toners, and
when to use what
• Determine expert recommendations and realistic expectations for your clients
based on a proper consultation
DURATION: 3 HOURS.
Gray Coverage Techniques
• Provides a thorough knowledge and understanding of coloring gray hair
• Learn techniques and formulas for achieving 100% gray coverage even on
resistant grays
• Understand the different between gray coverage vs. gray blending and what
products are designed for each result
DURATION: 3 HOURS.
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SE B ASTIAN P ROFESSIONAL
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SEBASTIAN
BELIEFS
the SOURCE OF CREATIVITY
We believe that our individualities are far too colorful to
lock into one look. That’s why we never stand still, but
always think ahead, feel forward, look further. Stir up the
norm and rise above the conform for unlimited reinvention
in hair and styling – or un-vention, as we like to call it.
Sebastian understands hair
better than anyone else
Sebastian shares techniques for cutting, styling and finishing
hair based on our unique knowledge and experience:
• How to control hair as an artist, rather than be controlled by it.
• How to create hair fashion by marrying the product with
the haircut.
• Push beyond the limits of experience and ability
in order to invent a new culture for the future.
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A/W 2014
The melting pot of globalization is a constant source of inspiration for hair and fashion.
Instead of mixing, matching and replicating existing trends, we examine the crafts of
yesterday, deconstruct them and blend them to shape the style of tomorrow. TOTEMIC
is far from traditional, but it’s grounded in tradition. It honors the handcraft of hair
artistry and celebrates the limitlessness of style. We twist the signs and symbols of
traditional culture to summon a global tribe that is uniquely Sebastian. Hair becomes
decoration, armor and art – a ritual symbol of identity and strength. The exaggerated
shapes of masks and fabric are worked into new ways of weaving and roping. We blur
the lines between headdress and hair, between ceremonial beauty and a battle cry
for artistry. Every twist and every textured strand echoes its inspiration and moves us
forward. This is Totemic.
totemic
collection
This is What’s Next.
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CREATE WHAT’S
NEXT
2014 Finalists
THE WHAT’S NEXT AWARDS
The What’s Next Awards is a hair competition that gives the next
generation of talent a platform to showcase their artistry. Whether you are a
new or established stylist, this is your opportunity to show the world what’s
next. Compete live on-stage in Los Angeles for your shot at the Grand Prize.
62
Callena B.
Emmy J.
Ernesto G.
Heather Rae C.
Katey-bug B.
Mathieu H.
Matthew L.
Oliver S.
TO THE WINNERS OF THE 2014 WNA
CONGRATULATIONS
NEW Talent:
Katey-Bug Browne
Professional:
Heather Rae
Cheszek
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ARTISTS OF
REINVENTION
“This season, Sebastian is bringing an exciting new collection to you and your salons. Totemic: based
on craftsmanship, inspired by globalization and historical tribes this next set of cuts and styles
is truly an exploration of history’s many cultures. It celebrates a hairdresser’s hands, builds on
technique and the possibilities that can happen when you enable yourself to think differently. As
part of this collection, we are excited to introduce a new service called Clear + Care. You can easily
add this to your repertoire of offerings to your clientele. So fast, easy and effective, there isn’t anyone
that wouldn’t want it. I invite you to come and enjoy our education to find out more.”
CHRISTINA McCARVER
Sebastian and Nioxin Education Manager
CORE TEAM
The Sebastian Premium Services help my
artistry with my clients to offer them the best
in hair care and advance technology, which
provides lasting shine and condition. The
advantage is a bigger ticket at the end of a
color service or haircut I can add on a Vinyl
Treatment or Cellophane Service which gives
me return business and a bigger average ticket.
Diva Poulos
Premium Services
Sebastian services are number one! When I am
trying to create a look, as stylists we know and
understand that the integrity of the hair is the
most important when creating a look! Giving
a Drench Treatment is an essential when I am
looking for a smooth finish, or Trilliant shampoo
followed by a Cellophane when I am looking for
the perfect shine with just hint of color. Behind
the chair these services are very easily sold;
Cellophanes is a great introduction to someone
who has never had color or someone who loves
to color the hair! Cellophanes is also amazing
after a permanent color – sealing the cuticle,
locking in moisture, and creating a capsule of
shine around each individual hair. Cellophanes
allows you to be your own mixologist and to
create your own colors and it’s simple! Mix
Cellophane colors together, dab on to a white
towel, and what ever color remains on the
towel will be very hue of color that remains on
the hair.
Anthony Cole
Premium Services
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I love Sebastian Cellophane's Vinyl service
because it's very easy to apply: I do it at the
shampoo bowl and there is no concern about
stains. Clients see great shine in their hair with
an instant and drastic transformation after the
service. Cellophanes is a great add-on service
that brings revenues up.
Tim Ou
Vinyl Service
Sebastian's creative Cellophanes techniques
give me the opportunity to increase my service
dollars as an added service. I can do a vinyl
service in as little as ten minutes. I can still
create a new experience for my clients that
are happy with their overall base color with
Cellophanes by creating a tonal change. They
can experience having warmer or richer color
and maintain the integrity of their hair with
each with every 4 to 6 week visit.
Chris Rosario
Creative Cellophanes
Cellophanes for me have been a great addon versatile service. I use Clear Cellophanes
a lot after a color service. Clients love the
conditioning shine and how it really locks
the color in. I also use it as a semi permanent
translucent color option and beautiful options to
enhance the natural color.
DESIGN TEAM
ELLE Kasel
Classic Cellophanes Application
URBAN TEAM
“Shine Shaker is so versatile for all hair types.
From prepping to finishing, it provides great
heat protection and glamorous shine. It can even
provide great texture, especially with layers.
This has to be one of my favorite products! It’s
so easy to use and you can keep layering the
product without weighing down the hair. I think
that every stylist should have it on hand! “
Jen Ng
Shine Shaker
The Drench Treatment from Sebastian has so
many great benefits. Not only does it make your
clients' hair soft, moisturized, shiny, and more
manageable in the salon, it does the same thing
for them at home. What I love so much about
this product is that it is a take home service. It
keeps their hair moisturized the whole 8 weeks
before they see you again. It's great for your
clients and great for your product sales. Once
you start using the Drench Treatment, it's hard to
keep it in stock at your salon.
Katey-Bug browne
Drench
First of all I LOVE my double process blondes
and Sebastian's Penetraitt Treatment has given
me the confidence to know that in between color
services my clients’ hair will still be healthy and
strong. Penetraitt is a must for any and all color
dependent clients.
Matthew Luce
Penetraitt
Sebastian’s Penetraitt Treatment has allowed
me to safely strengthen and rescue my clients’
damaged hair in under 3 minutes. It’s a fantastic
add-on service with real results.
Heather Rae Cheszek
Penetraitt
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ESSENTIAL
SEBASTIAN
EXPERIENCE
IN-SALON SERVICE
SEMINAR
• E xperience the History and Essence of Sebastian
•U
nderstand the 4Fs - Flow- Form - Flaunt Foundation
•E
nable your creativity through understanding
Sebastian's Liquid Tools
•G
ain confidence in proper product
recommendations for your clients
•G
et an insider sneak peak into the next collection
from Sebastian
*Prerequisite for any Exceed Seminars
For all stylists, assistants, students and recent
graduates who are new to Sebastian.
• E xperience how to build your business with the
Sebastian in-salon services.
• Learn 5 quick and easy services in the salon to
achieve the ultimate foundation for your look.
• Thirst Quencher with Drench, Strength Boost with
Penetraitt and ammonia-free color glaze with
Cellophanes’ 3 services.
For all stylists, colorists, assistants and recent
graduates.
AVAILABLE: IN SALON AND IN STUDIO
DURATION: 3 HOURS
IN-SALON
HAPPENING
• This hands-on experience party is designed to
educate salon staff while offering complimentary
Sebastian services to salon clients.
• E xcite your stylists and pamper your clients
A must for all salons to drive client loyalty and
product awareness.
AVAILABLE: IN SALON
DURATION: 3 HOURS
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AVAILABLE: IN SALON AND IN STUDIO
DURATION: 3 HOURS
CELLOPHANES
EXPERIENCE
Would you like shiny hair? How about livening
up dull color? How about an alternative
solution to playing down gray?
• Understand Cellophanes...who, what, when,
where and how.
• Delight your color-savy and color- shy clients
and drive your add-on service revenue with
this commitment free service.
For all stylists, colorists, assistants, and recent
graduates.
AVAILABLE: IN SALON and in studio
DURATION: 3 HOURS
STANDARDS
OF STYLING
• Learn to properly style hair the Sebastian way:
blow dry curly hair straight and learn the best
finishing techniques.
• Hands-on models and mannequin workshop.
• Learn our favorite mixes and cocktails for the
best result you and your clients will love.
This course is highly recommended to take before
all other hands-on Sebastian courses.
DURATION: 2 DAYS
NEW
GALLERY JAM SESSION
• A 2 -Day intensive, Studio exclusive seminar
•D
eep dive into the Sebastian Styling, Service and
Cutting Philosophy
•H
ands on styling on live models and cutting
on doll heads
• L earn all 9 Sebastian cutting techniques, includes
versatile styles of scissor and razor cutting
Great foundation for any Expert Seminar
Recommended for stylists with 2+ years experience
in salon.
AVAILABLE: IN Studio
DURATION: 2 DAYs
STYLING
101
• A hands-on seminar for those who desire to maximize
their styling knowledge and potential.
• Learn how to properly style hair the Sebastian way
– from blow drying curly hair straight to the secret
to achieve a flawless ponytail to many of the best
finishing techniques.
• Learn the art of product mixes and cocktails for
results you and your clients will love.
All stylists, assistants, students and recent
graduates welcome.
AVAILABLE: IN SALON
DURATION: 4 HOURS
EXCEED
NEW COLLECTION
Totemic
Local Jam
• Learn one of Sebastian's current Collection
Haircuts through a hands- on workshop format
• Understand the products, techniques and
concepts of the Totemic Collection
*Pre-Requisite: Local Jam or Studio Cutting
All stylists, assistants, students and recent
graduates welcome.
AVAILABLE: IN SALON
DURATION: 4 HOURS
NEW
Cutting
Local Jam
• A core fundamental program to showcase the
look, feel and technique of SEBASTIAN.
•D
etailed knowledge and hands on experience.
Deep insights into 9 Sebastian specific
CUTTING techniques.
*This is a pre-requisite class to any Collection
cutting seminars.
All stylists, assistants, students and
recent graduates.
AVAILABLE: IN SALON
DURATION: 4 hours
67
EXPERT
NEW COLLECTION
NEXT UP—Totemic
Expert Cutting and styling
• Lead by a Sebastian Top Artist
•C
ome for 1 day and create your own interpretation of a
Totemic haircut in a live hands on model workshop
• Come for 2 days and do a live model (day 1) and
learn both collection cuts in a real-time hands setting
*Pre-Requisite Gallery Jam 2.0 or Local Jam Cutting
Totemic is a collection full of great cutting and styling
techniques. Grounded in tradition, this collection
honors the handcraft of hair artistry and celebrates the
limitlessness of style.
DURATION: 1 day (day 2 optional)
Insight-ER Session
• Learn how to become a style leader among your
peers by tapping into the world of Sebastian's
influential hair artists, magazine editors, social media
leaders, hair artist agencies, public relations and
retail gurus.
• Includes a styling session focused on Editorial looks
and how to get them taught by highly experience
Sebastian Designers.
• Interaction with the top designers and industry
leaders will take your career and your work to a
whole new level for your business within the salon
and beyond.
Choose your learning experience:
Tier 1 - Editorial Styling Session with live model handson workshops plus ALL industry panels.
Tier 2 - Industry panel participation for 2 days with
NO model hands-on
Available: in studio
DURATION: Tier 1 – 3 days
Tier 2 – 1 day observe only
68
Creative Immersion
• In this intensive creative workshop of styling and
cutting, you will immerse yourself with the Sebastian
Design Team in the elements and principles of
design and shape
• Hands on model workshop
• See your work as artists see their art. You'll translate
the fundamental elements into graphic shapes,
movements and designs.
Available: in studio
DURATION: 2
days
GALLERY
JAM
CUT, COLOR, STYLE
ASK YOUT FIELD EDUCAtion trainer or
account manager how you can sign up
NEW
69
The #1 selling salon brand for
thicker, fuller looking hair
70
NIOX IN
71
72
NIOX IN
NIOXIN
education
helps you, the stylist, become
an expert in thinning hair
A 3-PILLAR EXPERTISE APPROACH
IN EDUCATION
This approach enables hairdressers to become experts and serve
as confident, enlightening consultants for clients with thinning hair.
Our engaging seminars are designed to assist in the science,
consultation and skills expertise in thinning hair.
Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE,
ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help build
mastery in all of the NIOXIN pillars of expertise.
13X
FAVORITE FINE/THINNING HAIRCARE
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AN ADVANCED SKINCARE
APPROACH TO HAIR
NIOXIN finds inspiration in skincare and uses this
approach to treat the concerns of clients with thinlooking hair. As an extension of our facial skin, the
scalp requires the same attention and care.
At NIOXIN, we believe that scalp health creates
hair health. Our range of products supply skincare
science to strengthen, nourish and treat hair from
its foundation, delivering healthier hair with a thicker
and denser appearance. NIOXIN has a full range
of solutions specific to thinning hair to cleanse,
optimize and treat the hair and scalp.
3-PART SYSTEM kits
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SCALP RENEW™
INTENSIVE THERAPY®
SCALP RECOVERY®
STYLING
NIOX IN
DID YOU KNOW…
NIOXIN IS THE ONLY SALON BRAND WITH OVER 25 YEARS OF
SPECIALIZATION IN THINNING HAIR:
• 2/3 of American men will have some degree of appreciable hair loss by age 35. By age 50,
approximately 85% of men have significantly thinning hair. For 25% of men, the process of
male pattern baldness starts by age 21.
• For women, fine or thinning hair is not merely an age issue. Thinning can begin at any time,
especially during periods of hormonal change, including post-childbirth and crash dieting.
Symptoms may arise simply from hair treatments or overusing heated styling tools.
*SOURCE: 2006 global segmentation study among 20,000 salon clients in 17 countries
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#1 STYLIST CHOICE FOR THINNING HAIR
DIAMAX ADVANCED
TM
THICKER, FULLER HAIR TODAY
STRONGER, LONGER HAIR TOMORROW.*
STRENGTHENING AN
AWARD-WINNING
FAMILY.
DEFY HEAT AND HUMIDITY WITH
THE NEW DIAMAX ADVANCED
BLOW OUT SERVICE.
*With daily use, strengthens existing hair against breakage, allowing it to grow longer over time.
Call your sales representative: 1-800-935-5273
©2014 Nioxin Research Laboratories, Inc. All Rights Reserved.
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NIOXIN.COM
Mirella Sementilli (Designer)
Premium Services
“Do your clients have the time to invest in a
treatment? If not, address the extra time needed
as well as increase your revenue with this tip. Have
the receptionist suggest a "15 min premium service
treatment for an extra $30" during the booking
process. Our premium service includes a Nioxin
Scalp Renew Dermabrasion treatment along with a
1 minute scalp actify massage then during process
time I take time to address their hair concerns. Then
simply follow through with a Nioxin cleanser and an
Intensive structure repair mask Deep Repair for the
ends and Nioxin Scalp Therapy over all the scalp
and hair for 5 min at the basin rinse well and towel
dry. Diamax is my clients favorite leave-in treatment
for the roots, they love to address the root with this
revolutionary plumping treatment because that's
where the volume begins. They know it's the obvious
area in achieving volume especially if they have fine
hair. This new booking approach has clients talking
about us and asking for more Nioxin products no
matter what their HAIR density is. The effects with
Scalp Renew facial for the scalp automatically give
visible results. ”
Seamus Mckernan (Expert)
Scalp Renew
"I believe that healthy hair starts with a healthy scalp
so the Scalp Renew service is an essential to my
clients. Scalp renew ensures that my clients will have
the best possible growing environment for their hair
and helps them to start their journey with Nioxin on
the right foot."
NIOX IN
NIOXIN
education team
Gerdie gordan (Expert)
Deep Repair Hair Mask
"As an artist, there is nothing more rewarding than a
product that not only works well with varying hair
types, but it enhances your work. As a business
owner, you want a product that shows immediate
results and that you are able to retail to clients.
Nioxin's Deep Repair Mask accomplishes both! It is
deep-penetrating, renews elasticity, and adds volume
with no buildup. It allows for soft hair that "moves",
yet feels stronger and provides longevity to your
styling. The Deep Repair Mask is a "must have" on my
back bar and in my clients' take home kits!"
Hannah juday (Expert)
Diamax
"Diamax has been such an invaluable addition to
the Nioxin line. It gives me a way to give my clients
immediate gratification of many of the benefits
that come with using the rest of the Nioxin line
consistently. Clients are always amazed from the
very first use; by adding to the diameter of each
hair strand they feel and even appear to have
thicker, fuller, stronger hair. Because of the amazing
accumulative benefits that using Diamax regularly
will provide, I know that I will be able to offer each
client more options and better results with their
future cuts, colors, and styles. With Diamax, I am able
to reach out to so many different types of clients and
give them immediate, undeniable results!"
CHRISTINA McCARVER
sebastian and nioxin Education Manager
For many years Nioxin has been an incredibly reliable, and for
many, life changing brand for our family, friends and clients
with fine, thinning hair. However, we have also noticed the need
and want for preventative care for those will have concerns
in the future. Did you know that Nioxin is not only reactive,
but also proactive? Prevention is a much easier conversation
to have with our clients – think about how that can change
their confidence! To build on that, we are excited about a
new innovation with Diamax. Diamax Advanced is our latest
treatment and with 25% more active ingredient, you can help
your clients prevent breakage, maintain their blowouts in
humidity and give them the styling benefit of beautiful fullness
with an increase in hair diameter. If you would like to learn more
about this product, or having easier conversations with your
clients about thinning hair, check out our Enable seminar. You
can be the authority in your salon.
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discover
nioxin styling
Lightweight on hair.
Strong on style.
LIGHT
PLEX
PROTHICk
LIGHTPLEX TECHNOLOGY FOR
LIGHT EFFECTS ON THINNING HAIR
is a professional technology with polymers and
conditioning agents for lightweight style that isn’t stiff.
PRO-THICK TECHNOLOGY
FOR FULLER, THICKER LOOKS
is a complex of thickening polymers for a desirable,
thickened appearance that can be styled easily .
THICKER LOOKING HAIR WITH DEFINITION AND CONTROL
Layer one product at a time onto shampooed, towel dried hair.
+
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therm activ protector
thickening gel
1. Spray THERM ACTIV PROTECTOR
evenly throughout the hair for heat
protection.
2. Apply a small amount of Thickening Gel
throughout the hair. Blow dry the hair at the base
using your fingers to add volume.
NIOX IN
education
offerings
ESSENTIAL
Nioxin Experience
*Become confident in thinning, NIOXIN products as a solution, and see
styling & color demonstrations for fine and medium to coarse hair.
AVAILABLE: IN SALON • DURATION: 2-4 HOURS
experience
NIOXIN DISCOVER Client Or Stylist Event
*See what NIOXIN offers through an experiential 2-hour event kicked off with anti-thinning
opportunities, model demonstrations with Scalp Renew and Diamax/Diamax Advanced
*The event will wrap up with an interactive area for attendees to personally experience an EXPERT
consultation, facial for the scalp, and
AVAILABLE: IN STUDIO AND IN SALON • DURATION: 2 HOURS
discover
EXCEED
Nioxin Enable: The Psychology of Thinning Hair
Become confident in consulting with your clients through understanding the psychology of thinning
hair. Learn how to speak to sensitive issues and the impact Nioxin can have in building confidence
through beauty.
AVAILABLE: IN studio and in SALON • DURATION: 2-4 HOURS
enable
design
principles
exploration
NIOXIN DESIGN PRINCIPLES
*Build confidence in thinning hair skills through NIOXIN’s step changing PRINCIPLES for cut, color,
and style focusing on medium-length hair.
AVAILABLE: IN SALON • DURATION: 4-6 HOURS
EXPLORATION OF NIOXIN Hands-on Principles to achieve thicker, denser-looking hair
*Host NIOXIN Design Team to build confidence in thinning hair skills with NIOXIN’s step changing
PRINCIPLES for cut, color, and style focusing on customizing with models.
AVAILABLE: IN STUDIO • DURATION: 1 DAY
EXPERT
tri-expert
TRI-EXPERT CERTIFICATION
*Join NIOXIN’s DESIGNERS for a 3-day Tri-Expert Certification.
*Learn NIOXIN’s Principles in cut, color, and style through theory, demonstrations of principles, and
interactive workshops on models to become a NIOXIN certified thinning hair expert.
AVAILABLE: IN STUDIO • DURATION: 3 DAYS
eEDUCATION
LOG IN TO EXPERIENCE NIOXIN’S EDUCATION:
• NIOXIN Product Application and Testimonies
• NIOXIN Enable Interactive
• Techniques for Denser-Looking Hair
• Visit wellainteractive.com
79
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CLAIROL P ROFESSIONAL
Rockin' red
81
electric blonde
82
hot chocolate
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clairol professional
education manager
Lindsay Perez
On behalf of Clairol Professional, I’m thrilled to introduce a
new color line that’s energized and full of the vivid shades
we stylists crave! Flare permanent color is like having a new
set of paints in your toolkit. It gives you more color options
to offer your clients and endless creativity, especially with
reds. I invite you to explore and gain inspiration from our
new Flare collection by attending an in-salon or in-store
class, registering for a Studio class or watching a seminar
through wellainteractive.com.
clairol professional clairol professional
TOP ARTISTS
DESIGN TEAM
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Anita Gutierrez
Shelley Street
I'm a Radiance kinda girl, always have been. From quick toning
at the sink, gray blending a great men’s color service, to even
quicker color correction in minutes with Radiance. Every single
color service I do, I add on a premium glossing service with
Radiance. It gives my colors a finished, polished, and perfect
look each time. It not only does all these things, it glosses and
leaves the hair shiny, healthy looking and ready to style.
Clairol Professional creme permanente gives me the ability to
achieve timeless looks throughout all of my clientele, giving
them the radiant colors every time they enter my salon.
Doesn't every client want shiny hair? For an add-on service in
the salon I use Radiance Colorgloss in the Clear formula to give
that extra boost of smooth shiny hair.
Julie Cornejo
Veronica Alzio
To offer premium services in the salon is a must. This is one of
my favorite impactful techniques: On a natural level 4, I use
6AA Clairol Professional creme permanente with 20 volume
developer as the base color. Once processed, I do face-framing
highlights (no more than 9 foils) following the hairline in a brick
lay pattern using BW2 and 20 volume Pure White developer
until desired lightness is achieved. For blonde I use Radiance
Colorgloss 8N or 10N for 5 min, or for a lighter brown I use 6N
for 5 min. Having dimension in hair color is key for a premium
color service and these products really achieve that as well as
deliver amazing shine and condition.
I truly love what I do! I value the art of our profession. I can see
how beautiful hair color can transform people and give them
confidence. That's why I rely on Clairol Professional crème
permanente color to get the beautiful and premium-looking
result I look for. Nothing makes me happier than when a client
thanks me for making them feel and look beautiful. I think it is
very import to give back and teach others what we learned in
our profession.
education course offerings
Essential
CLAIROL PROFESSIONAL EXPERIENCE
• Product knowledge overview of Clairol Professional brands
• Understand usage benefits and when to use what
• Learn how to offer appropriate color services to suit your client’s needs
AVAILABLE: IN SALON or in STORE • DURATION: 2 HOURS
Color Essentials
• Fundamentals of color theory and overall color category as related to the
Clairol Professional brands
• Provides the necessary foundation to better understand the laws of color and how
they apply in color formulations
• Learn how to ensure a successful color appointment through a good client consultation
EXCEED
CLASSIC BLONDING
• Learn different lightening techniques, such as foiling, painting and double process blondes.
•G
ain an in-depth understanding of the various lightening products available within the
Clairol Professional portfolio.
•D
etermine expert recommendations and realistic expectations for your clients based on
a proper consultation.
Coloring Gray Hair
• Provides a thorough knowledge and understanding of coloring gray hair
• Learn techniques and formulas for achieving 100% gray coverage, even on resistant grays
• Understand the difference between gray coverage vs. gray blending and what products
are designed for each result
AVAILABLE: IN SALON OR IN STORE • DURATION: 3 HOURS
color Correction
• This session concerns the importance of mastering corrective color principles and techniques
• Gain a thorough understanding of Clairol Professional’s corrective color tools, in
the permanent, demi permanent and lightening categories
• By the end of the class, the stylist will be able to identify, solve and prevent common hair
color challenges
EXPERT
Creative Color Workshop
• Get creative with color and think outside the box by taking inspiration from beauty,
fashion, and nature
• Learn how to hone in on your creative vision by crafting a mood board and executing
on a mannequin
• Hands-on mood board and mannequin workshop with a Clairol Professional Top Artist
CENTRAL BOOKING: 1-800-422-2336
wellaINTERACTIVE.COM
85
86
sa ssoon ac ademy
WELLA &
SASSOON ACADEMY
A UNIQUE RELATIONSHIP
Wella Professionals and Sassoon share an exclusive, highly successful
working relationship built on a strong professional partnership driven by
mutual respect and admiration.
Sassoon has epitomized unsurpassed excellence in hair for over 50 years,
pioneering cutting-edge hair design techniques that continue to
advance and inspire globally. Benchmark innovators in technical
excellence, creativity, salon services, education and professional tool
development, the heart of Sassoon’s continued preeminence lies in its
inherent culture of uncompromising cut and color. Through Sassoon
Academy, the Sassoon global team shares their techniques, creativity
and inspiration with over 180,000 hairdressers each year. These
renowned master classes are perfect for all experience levels from
absolute beginners to skilled stylists, salon owners and educators.
The global Sassoon Academy locations have been hand-picked
to provide students with something more than just a premium learning
experience. The cities chosen vary considerably in atmosphere and
style, but wherever it is, the quality of the education remains constant.
For Global Elite™ Salons only, Sassoon Academy courses, in-salon
seminars and professional tools can be paid for using Global Elite™
Reward Points.
Sassoon continues to inspire those around the world with a passion for
hair through its global education program, its flawless cutting
credentials and its indispensable trend translation role at the
International Trend Vision Awards. In the ever-changing hairdressing
industry, a mutually rewarding alliance such as the one between Wella
Professionals and Sassoon is exceptional. Through this partnership,
Sassoon will continue to challenge, inspire and excite the hair world and
clients alike, as it has done for more than five decades.
87
UNIQUE FEATURES & BENEFITS
• Over 60 years experience in hair education.
• Curriculum teaches cutting and coloring techniques, not specific haircuts and colors.
• Full-time, departmentalized instructors trained internally and internationally traveled.
• Live models for all hands-on work sessions of the course.
• The lowest student-to-teacher ratio in the industry: 8:1 for cutting courses, 7:1 for color courses.
• 13 locations worldwide, strategically placed for student convenience.
• Offers courses year-round.
SASSOON academy north american LOCATIONS
CHICAGO | SANTA MONICA | MIAMI | NEW YORK CITY |
SAN FRANCISCO | SEATTLE | TORONTO
creative team
MARK HAYES, INTERNATIONAL
CREATIVE DIRECTOR
Richie Rivera, North American
Color Director
TRACI SAKOSITS, North American
Creative Director
For over 30 years, Mark Hayes has
been inspiring young hairdressers
at Sassoon with his passionate
approach to hair and his technical
expertise.
Richie Rivera started his Sassoon
career at Sassoon Academy in Santa
Monica in 1992. He then went on
to complete his Sassoon Salon
apprenticeship in Boston in 1993,
where he has been based for the
last 19 years.
North American Creative Director,
Traci Sakosits started her training at
Sassoon in New York in 1992, where
her talents were soon recognized
and she moved swiftly up the ranks.
She transferred to the Beverly Hills
Sassoon Salon location as a stylist in
1994 and was promoted to Assistant
Creative Director by 1996. The call to
teach came quickly, and Traci then
moved to the Sassoon Academy in
Santa Monica in 1997, where she has
been based for the last 15 years.
Mark’s signature style — a series of
pared-down looks reflecting his love
of modernist art and architecture —
puts him at the forefront of global
hair design, and his role as
International Creative Director takes
him all over the world, coaching,
teaching and inspiring.
He has ultimate responsibility for
the renowned seasonal Sassoon
collections, eagerly anticipated by
those wanting to know the future
of fashionable hair.
88
During Richie’s time in this Sassoon,
he worked as Salon Color Director,
until being named East Coast
Regional Color Director in 2009.
Then, in April 2012, Richie earned
the prestigious role of North
American Color Director.
As the North American Color
Director for Sassoon, Richie has the
ultimate responsibility of educating
and developing the next generation
of colorists and tinters in all the
North America Salons and
Academies.
While in Los Angeles, she earned the
roles of Creative Director and
Regional Creative Director. Then, in
April 2012, her passion and
dedication to Sassoon led to her
most recent appointment of North
American Creative Director.
As North American Creative Director,
Traci ensures that there is absolute
consistency in education, while
organizing and developing her team.
It’s a job that involves extensive
travel both nationally and
internationally, spreading the word
about the Sassoon methodology.
As well as creating high-impact Academy courses, Sassoon also delivers
superb cut and color skills on stage with their dedicated show and seminar
teams. Each year, members of the Sassoon Creative Team travel the globe to
stage hair shows, seminars, master classes and educational events.
As pioneers of education, Sassoon has an international role in ensuring that
audiences everywhere have access to the unique Sassoon philosophy.
Sassoon shows and seminars are a means of learning that inspire, energize
and educate by delivering the right skills and information in a meaningful
way, in your own environment. All Sassoon Academy events are tailor-made,
starting with a personalized consultation with the Wella Professional
representative and/or organizer.
sa ssoon ac ademy
SASSOON ACADEMY SHOWS
IN-SALON SEMINARS
Intimate learning in a salon environment
Sassoon realizes that not everyone can get to a dedicated Academy with the
frequency that they would like, so they will travel to you! In-salon seminars
are suited to small audiences and can last from one to five days, depending on
the depth or level of education required. The environment allows for a high
degree of detailed instruction, where every day begins with a demonstration,
and the afternoons are devoted to hands-on learning.
The optional addition of presentation models provides impact in illustrating the
demonstration. The in-salon seminar format can be delivered in an alternative
venue should your salon not be spacious enough.
Please be advised that all hands-on and demonstration work undertaken by
the Sassoon team will be carried out on live models only.
AUDIENCE SIZE | Maximum 30 per educator in a demonstration format
and eight per instructor for cutting hands-on. Seven per instructor for
color hands-on.
DURATION | Personalized one to five days
LOOK & LEARN SEMINARS
Superior skill demonstrations for a larger audience
Look & Learn seminars deliver insight into the unique world of Sassoon
education. While the emphasis is firmly on technical instruction, presentation
models complement the step-by-step cutting, coloring and finishing executed
by the on-stage Creative Team. The Look & Learn seminar format offers a high
degree of flexibility, ensuring that you meet both your audience’s
expectations and your business objectives.
AUDIENCE SIZE | Maximum 200
DURATION | Maximum one and a half to two hours per session
89
NOTES
90
Education Book JUly–December 2014
wellainteractive.com

new diamax advanced

Transcription

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