Digital Media Kit - Atlantic NewsNet

Digital Media Kit
Atlantic Canada
Reach Millions: One community at a time.
Reach Millions: One community at a time.
• 8 Daily Newspapers
300,000+ readers/day
• 29 Weekly Newspapers
360,000+ readers/week
• 5 Monthly Trade/Specialty
235,000+ readers/,month
• 33 Newspaper Websites
980,000 Month
• 10 Specialty Websites
405,000 Monthly Visits
• Yahoo!
1,000,000+ Monthly Visitors
Demographics
Age
Gender
0
7.5
15.0
22.5
<24
25-35
35-44
48%
52%
45-54
55-64
64>
Female: 52% Male: 48%
Household Income
Household Size
30.0
0
15
30
45
60
1 or 2
22.5
3+
Annual Household Income
% of
Unique Users
15.0
7.5
0
Comscore: June 10-May 11 | Transcontinental Local Solutions | Group-English
Under $40k
$40-$60k
$60-$100k
$100+
30.0
Total Network Snapsheet
Publication Group
Unique Visitors
Visits
Page Views
Total Newspaper Group Network
829,719
2,814,125
8,868,774
Prince Edward Island
The Guardian
Charlottetown
The Journal Pioneer
Summerside
theguardian.pe.ca
journalpioneer.com
179,465
136,544
42,921
728,013
563,791
164,222
2,365,209
1,838,944
526,265
Newfoundland & Labrador
The Western Star
Corner Brook
The Telegram
St. John’s
Northern Pen
St. Anthony
The Advertiser
Grand Falls
The Aurora
Labrador City
The Beacon
Gander
The Charter
Placentia
The Coaster
Harbour Breton
The Compass
Carbonear
The Georgian
Stephenville
thewesternstar.com
thetelegram.com
nothernpen.ca
gfwadvertiser.ca
theaurora.ca
ganderbeacon.ca
thecharter.ca
thecoaster.ca
cbncompass.ca
thegeorgian.ca
337,599
57,549
217,510
4,756
9,228
4,102
7,173
2,432
3,035
8,088
4,680
1,040,573
160,250
775,713
6,895
18,817
7,204
11,231
3,800
5,000
13,769
9,176
3,330,067
539,810
2,455,132
22,292
56,217
20,094
33,764
10,227
12,812
38,138
29,774
gulfnews.ca
thelabradorian.ca
thenorwester.ca
thepacket.ca
southerngazzete.ca
lportepilot.ca
6,167
6,599
2,746
6,391
5,824
3,363
11,439
10,469
4,059
10,803
8,841
5,213
36,886
31,445
10,780
33,046
23,407
15,855
trurodaily.com
ngnews.ca
cbpost.ca
amherstdaily.com
halifaxnewsnet.ca
novanewsnow.com
308,493
45,469
39,386
104,601
23,808
23,029
72,200
1,039,186
292,569
137,439
339,726
73,096
29,242
167,114
3,157,281
569,060
472,092
1,194,110
246,907
61,712
613,400
sackvilletribunepost.ca
4,162
4,162
6,353
6,353
16,217
16,217
The Gulf News
The Labradorian
The Nor’wester
The Packet
The Southern Gazzete
The Pilot
Nova Scotia
Truro Daily News
The News
Cape Breton Post
Amherst Daily News
Halifax Weekly News
NS Weeklies (9)
City/Town
Port-aux Basques
Happy Valley Goose Bay
Springdale
Clarenville
Marystown
Lewisporte
Truro
New Glasgow
Sydney
Amherst
Halifax
Multiple
URL
New Brunswick
Sackville Tribune Post
Sackville
Google Analytics - August 2011
Rate Card - Transcontinental Atlantic News Sites
Display Banners
Ad Unit
Size
Position on
Page
ROS
Homepage or
Business
Section
Specific
Geo
Targeting
Expanding
Leaderboard
728x90
Top
$10
$14
$12
$2
$4
Leaderboard
728x90
Any
$8
$12
$10
$2
$4
Big Box
300x250
Top
$12
$16
$14
$2
$4
Big Box
300x250
In Content
$14
$16
$2
$4
Big Box
300x250
Any
$10
$14
$12
$2
$4
Half Page
300x600
Top
$19
$23
$21
$2
Combo
300x250/728x90
Top
$19
$23
$21
$2
In Banner
300x250
Top
$18
$22
$20
$2
Pre Roll
300x250/7-15 sec
Any
Top Layer
600x600
Floating
$35
Wallpaper
1500x1000
Background
Rate per day, please request details
Catfish
1000x60
Browser floor
Rate per day, please request details
---------------------------------------------------------------------------------------------------------------Video
$45
---------------------------------------------------------------------------------------------------------------Rich Media
----------------------------------------------------------------------------------------------------------------
Special Executions
*Please request details
• Page, Section, Site, Takeovers
• Section or Feature Sponsorships
• Custom Contests
• Microsites & Custom Content
• Email Newsletter
Deadlines
Standard Creative - 3 business days
Rich Media - 5 business days
Wallpaper, Catfish,
Inbanner Video - 10 business days
Home Page
Content Page
$4
300x250
300x600
Big Box
Half Page
n/a
left 300x600
down 728x360
Expandable
40 kb
2.2 +
progressive
download
Weight
30 sec of
animation/ Max.
3 loops
Timing
n/a
down 340x600
down 728x360
Audio
Catfish
Top Layer/DHTML/
Voken
Wallpaper
Ad Unit
screen width x120
Full page 600x600
300x65
screen width x60
n/a
Expandable
1500x1000
Size
100k
Weight
1 per 4 hours cap
9 sec- self terminating 3
per day Cap
n/a
Timing
n/a
n/a
Audio
*Please allow 5 business days for trafficking + 5 extra business days for creatives sent to Double Click Rich Media
**** Please see Rich Media Tab for complete specifications ****
728x90
Leaderboard
Rich Media
Size
Ad Unit
*Please allow 3 business days for trafficking
Standard Ads
Creative Specifications Sheet
n/a
n/a
Video
YES
(plays automatically)
Video
use IAB standard
close box on top right
corner or expanded
panel
cannot be
clickable
Controls
Audio on/off, video
stop/play/pause, use
IAB standard close
box on top right corner
or expanded panel
Controls
1) Please provide a 3rd part ad tag
2) Provide the assets mentioned in
the Rich Media Tab will have the creative built by Double Click at no charge
Must be built by Double Click Rich Media. Please provide assests mentioned
in the Rich Media Tab and we will have
creative built by Double Click at no
charge.
Can be .gif or .jog
Format
Please provide the following:
1) If Flash (max 18 frames/sec): .fla,
.swf, and .gif (backup) files + URL.
Please include a universal clickTag in
your flash file
2) If GIF: .gif file + URL
3) If 3rd party: JS code of IFRAME
Format