Swisscom iControl

M2M in action
Agenda
• Introduction & Positioning within Butler
• Why entering the IoT business?
• Where are we standing?
• What is our offer?
• Introducing iControl – one of our partner
Introduction & Positioning within Butler
•
In Switzerland Swisscom is a leading telecom provider, with 6.1 million
mobile customers and around 1.7 million broadband connections and
19.900 employees
•
Swisscom is one of the Consortium Partners in Butler Project
•
Contributing to several WPs with the focus on business related topics
such as Ecosystem, Business Modelling, Product Design and Customer
Insights, Swisscom shares competencies with the project.
•
In parallel activities to commercial offering in the IoT environment are in
progress
Why entering the IoT business?
Technology
The technological prog
ress made over the last
few years has established
the ideal foundation for
successfully marketing
‘connected home’
solutions.
Attitude
Devices
Providers
With their proximity to the
core business and their
competence, Telco
providers are the ideal
providers of such
products.
A very high penetration
can be expected in the
future with ‘interactive’
end devices due to the
smartphone and tablet
boom.
The attitude of consumers
in relation to the utilisation
of mobile data services
while on the go has
changed irreversibly.
Consumer profile

Aged 40+

Multi-person household

Medium to higher income

Homeowner

Interested in new media and technology

Security (electrical, intrusion) and ecology are important
Where are we standing ? Where are we going?
I want to know
what’s
happening at
home
I’m flexible, independent and
mobile. I can enjoy my freedom
without any worry, because I
know that everything is fine at
home and with my family
I can interact
with my
household
devices from
anywhere
Monitoring/Security
• Monitor your family and
home, at any time and from
anywhere
• Create and retrieve
videos and recordings via
web or smartphone
• Receive notifications in
the event of a break-in, fire
alarm etc
• Alarm messages
automatically forwarded to
the alarm centre
Home Automation
• Switch devices or lights
on and off via
mobile/internet access
• Turn on the heating
before you arrive
• Simple, self-explanatory
installation without
structural changes
I want to
maintain control
of my energy
consumption
Energy
Management
• Control and monitor
the energy consumption
of your household
devices at all times
2013
I care
about my
home
Elder Care (AAL)
Tele Care
“We care about you, your
family and your home”
What are we offering ?
Wifi/GSM
Quing Panel
Home
Quing Router
Customers
Router
Unique Selling Points
Remote
Swisscom
Ethernet cable
Wireless
* Integrated and Evolutionary solution from a single source
* Easy to install and use anywhere via web, smartphone and equipment at home
* Customers are able to customise the solution by adding sensors and devices
Broadband Home Management – North America
June 15, 2012
Confidential materials prepared and delivered by iControl Networks, Inc. for receipt and review only by any partner subject to a valid and enforceable iControl Networks, Inc.
confidentiality agreement. Any receipt, review, or misuse of any of the content exchanged hereunder by any party not a party to this confidential exchange shall be subject to any
and all rights available under the law. All rights, title and interest to the materials shall remain with iControl Networks, Inc. Copyright © 2011 iControl Networks, Inc. All rights
Broadband Home Management in North America
Today’s North American “Connected Home” combines
life safety with lifestyle services
• Monitored home security
—
24-hour emergency dispatch service for intrusion and
fire protection
• Remote home monitoring
—
—
Live video and event-driven video and picture capture
Event driven email and text message notifications
• Home management and control
—
—
Thermostat, lighting, door lock and security system
control via touch screen, web, and mobile and tablet
applications
Scheduling and automation features
• Energy management
—
Automated thermostat and lighting features
• Home health care
iControl Networks, Inc.
9
Consumer Benefits
Consumer Value Proposition
• Home security + home monitoring = peace-of-mind
—
—
Keeps me and my family safe and secure
Enables me to stay connected to my family when I’m
away
• Home management and control = saves me time
—
—
Remote connectivity makes it easy for me to manage
my home from anywhere in the world
Setting schedules and automations make my home
manage itself
• Energy management = saves me money
—
Lighting, thermostat and appliance schedules and
automations can help me save energy and money on
my utility bills
iControl Networks, Inc.
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Common Use Cases – Staying Connected
Keeps Me Connected To My Family
• I receive an email with a 30-second video clip of my
kids when they arrive home from school, so I know they
got home safe.
•
I receive a text message to my mobile phone at 3:00
PM if my front door didn’t open by then, indicating my
kids haven’t arrived home from school yet.
•
I can see live video of my young children from my iPad
tablet.
•
I get a text message if my elderly grandmother does
not trigger the motion sensor in her bedroom by 9:00
AM every morning.
•
I use my iPhone to view live video of my dog to make
sure she’s staying out of trouble.
iControl Networks, Inc.
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Common Use Cases – Saving Energy
Saves Me Energy And Money On My Utility Bills
• My lights and thermostats automatically adjust during
the day.
•
My lights and thermostats to adjust when I arm my
security system in Away mode.
•
If I’m away from home longer than I anticipated, I can
turn lights off and adjust the thermostat from my
webpage or mobile phone.
•
My lamps automatically turn off in rooms that are
unoccupied.
iControl Networks, Inc.
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Common Use Cases – Convenience
Managing My Home Is Much More Convenient
• I can control my home security system, lights,
thermostats and door locks from the touchscreen or my
iPad. Now I don’t need to go downstairs every time I
want to control these items.
•
When I forget to arm my security system when I leave
my home, or I’m just pressed for time, I can arm it using
my mobile phone.
•
If I’m working late, I can access my home via the web
and turn lights on in my living room to make my home
appear occupied.
•
My hallway lamp automatically turns on at night when
my wife or I get up to check on the baby.
•
On my way home, I adjust the thermostat to a
comfortable temperature from my mobile phone so my
home is ready for me when I arrive.
iControl Networks, Inc.
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Common Use Cases – Peace-Of-Mind
I Worry Less About The Safety And Security Of My Family
• I receive a text message if the liquor cabinet or wine
cellar doors have been opened.
•
My system captures a video clip from all of my inhome cameras when the security system is triggered.
•
Not only is my vacation home protected, I will receive
a text message when the inside temperature is below
50 degrees and can adjust the thermostat via the
web.
•
I receive an email if the gun cabinet is opened.
•
If the security system is triggered, the central
monitoring station will dispatch the police to come to
my home.
2:33 PM June 15,
2012
Liquor cabinet
was opened.
iControl Networks, Inc.
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Demographics/Consumer Segments
Confidential. Copyright © 2011 iControl Networks, Inc.
15
Meet the Triers
Triers: Early to mid-adopters of new technologies
Triers are most likely to be male and tend to live in smaller
homes. They skew younger and tend to be newer parents.
- 47% male (153 index; highest)
- 26% 25 – 34 (128 index)
- 27% have children <5 (122 index; highest)
- 79% have a home <3000 sq. ft. (109 index; highest)
Opinions About Technology
8.3 Million
Triers pursue new technology with a fervor and are viewed
as experts by their peers. Technology exists to make their
lives easier by providing them with convenient ways to
access information and control things they desire.
owner-occupied HHs with
HHI $50k+
Opinions About Home Security
24%
own a home security
system
Security is important to them and technology is a conduit
to it. Security often manifests itself in providing the ability
to keep a watchful eye over their home and kids.
iControl Networks, Inc.
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Meet the Flyers
Flyers: Tend to be away from home often
Flyers skew female and least likely to have kids. They are
younger (and older), have higher incomes and are most
likely to own a second home.
- 76% female (109 index)
- 27% 25 – 34 (131 index; highest); 39% 45 – 54 (107 index)
- 40% have kids (69 index; lowest)
- 17% have a second home (137 index; highest)
- 32% have a HH income of $150k+ (111 index)
Opinions About Technology
9.1 Million
owner-occupied HHs with
HHI $50k+
25%
own a home security
system
Flyers appear to take a very matter-of-fact approach to
technology. It is useful to them, in that it helps address
their security concerns and can provide a way for them to
allay any fears when away. While they don’t fear it, they
don’t have a particular affinity towards it.
Opinions About Home Security
Being away so often means security is foremost on their
minds. While away, they often think about their home.
iControl Networks, Inc.
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Meet the Buyers
yers:Buyers:
Tend to
be away
fromwho
home
often
Brand
loyalists
have
lots to protect
Buyers are male and female, 35 – 54 with younger
children in the household. They are the wealthiest
segment and are most likely to live in a larger home.
- 69% female (99 index)
- 84% 35 – 54 (105 index)
- 25% have kids <5 (115 index)
- 36% have a home >3000 sq. ft. (133 index; highest)
- 36% have a HH income $150k+ (129 index; highest)
Opinions About Technology
7.9 Million
owner-occupied HHs with
HHI $50k+
37%
own a home security
system
The degree to which they have an interest in technology
is driven more by the desire/ability to have the newest
“anything” rather than an innate interest in technology
itself.
Opinions About Home Security
Perhaps because they have so much to protect and know
someone who has had a security breach, protection is very
top-of-mind.
iControl Networks, Inc.
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US Growth
Confidential. Copyright © 2011 iControl Networks, Inc.
19
Projected Growth
Source: Strategy Analytics (2012)
iControl Networks, Inc.
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North American Sales Activity
The Connected Home In North America Has Arrived
•
ADT Security Services
—
—
—
•
Comcast Communications
—
—
—
•
—
—
Largest mobile provider in Canada, 2nd largest cable provider
Launched Smart Home Monitoring in 2011 in Ontario
Verizon
—
—
•
2nd largest cable company in the US
Launched IntelligentHome in 2011
Rogers Communications (Canada)
—
•
Largest cable company in the US
Launched Xfinity Home in 2011
Now deployed in 90% of their US marketing area
Time Warner Cable
—
•
Largest home security provider in the world
Launched ADT Pulse Interactive Services in 2010
ADT Pulse now accounts for 35% of all installations, and growing
Largest telco in the US
Launched Home Monitoring and Control solution in 2011
AT&T
—
—
2nd largest telco in the US
Announced the launch of Digital Life interactive services
iControl Networks, Inc.
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Questions?
Confidential. Copyright © 2011 iControl Networks, Inc.
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