backpacks

Transcription

backpacks

VOLUME 49, ISSUE 1
LUGGAGE L
LUGGAGE
LEATHERGOODS
EATHERGO
GOODS AND
AND A
ACCESSORIES
CCESSORIE
ES
Spring/Summer 2015
www.llanda.com
RAINWEAR
FOR HIM AND HER
backpacks
-
KEEP EVOLVING
Stylish
DAY BAGS
PUBLICATIONS MAIL AGREEMENT NO. 40064912
CONTENTS
features
ADVERTISER INDEX
Canadian Gift 9
Association Shows
GDS - 13
Messe Düsseldorf
Heys International
5
5
Fulton Umbrellas 21
(Canada) Ltd.
2
India Buyer-Seller 15
Exhibition
Samsonite Canada 32
Sharn Enterprise 25
Toronto 28
Shoe Show
Y5 Fashion 25
10
No-Jet-Lag 25
19
backpacks
Meade Ray Int’l - 25
Roots
10
-
LLHA Show 16
22
Stylish Day Bags distinctive fashion
spins on classic shoulder bags,
crossover styles, eco materials, luxe,
playful mixes of colours and fabric,
and inspiring creations from
Canadian designers
Tech packs adventure packs,
commuter packs, short vacation
packs and even quite feminine
packs–get the scoop on the
evolving backpack LL&A has
prepared for you
Bring on the rain! Stylish brawlies,
boots, coats and hats sure to keep
him and her dry, warm and very cosy
4 Ways to Turn “ShowrOomers”
Into Customers by
Barbara Crowhurst
departments
24
29
Product Watch
Industry News
19
“Showroomers”
www.llanda.com
22
LUGGAGE LEATHERGOODS AND ACCESSORIES |
spring/summer2015
3
WITH THE ARRIVAL OF SPRING, there’s a surge of new energy
that hits us: it’s called spring cleaning. And that includes both our mental and
physical spaces. So why not use this natural energy booster to re-think and
re-shape your business so you can better meet your customer’s needs.
A very wise man once said “There is only one boss. The customer. And he can
Åre everybody in the company from the chairman on down simply by spending
his money somewhere else.” Sam Walton
So…how well do you really know your customers? Do you buy product for your
store based on what you think works or what worked in the past but aren’t sure
if it’s still working? Do you design your store based on your style or check out
successful competitors to get inspiring ideas? Are you staying ahead of new
technologies and adapting it to your business strategy to keep bringing in the
“customer of today”.
If you’ve answered NO to any of these Yuestions...well it’s spring time.
Go ahead start re-imagining your business. A big part of this revolves around
product selection. I can’t tell you how often buyers tell me they’re satisÅed with
their current suppliers and aren’t looking at anybody new OR too busy to come
out and look at product at shows OR tried products one season from somebody
that didn’t work and that was that.
Guess what–there’s a big world of suppliers out there. Sure there’s nothing
wrong with keeping suppliers you love to work with but try keeping an open
mind to new companies and products. One season does not a product make–
it could Rust be timing. If there’s a show for you to attend and browse product
make the time to attend. If suppliers take the time and spend signiÅcant
marketing dollars to e`hibit at shows you can argue that’s their Rob well then
it’s your job to source new products.
Your customers are your Ånal decision makers# your job is to continuously work
hard to make them happy and keep them coming back.
We hope the pages in LL&A Magazine help to inspire you with some new
products new companies and new ideas.
Enjoy the changing season.
LL&A Team
Tammy Mang, Publisher
Vida Jurisic, Editor
LUGGAGE
LEATHERGOODS AND
ACCESSORIES
Magazine
The voice of the Canadian
luggage, leathergoods and
accessories industry for
49 years
www.llanda.com
Tammy Mang
Publisher
President/Publisher TAMMY MANG
Editor/Writer VIDA JURISIC
Art Director
ELLY FOX
RON MANG
LL&A Buyer’s Forum
LL&A Magazine is published three times per year by MEDIA DIVERSIFIED INC.
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All rights reserved. The contents of this publication may not be reproduced in part or in whole without
the consent of the copyright owner. The views expressed in this publication are not necessarily those of
the publisher. Request for previous issues are not accepted after three months from date of publication.
4 LUGGAGE LEATHERGOODS AND ACCESSORIES |
www.llanda.com
spring/summer2015
Vida Jurisic
Editor
ISSN 0381-9930
Canada Post Canadian Publications
Mail Product Sales Agreement Number 40064912
HST Registration #RT883847600
Date of issue Spring/ Summer 2015
Return undeliverable.
Canadian addresses to circulation department:
LL&A Magazine
96 KARMA ROAD, MARKHAM, ONTARIO L3R 4Y3
TEL: 905-944-0265; Fax: 416-296-0994
[email protected]
www.llanda.com
Printed in Canada
4
www.llanda.com
accessories
aac
cceesssor
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Style by Day
1 Fossil Emerson Satchel - White Multi.
Supple colourblocked leather. $SRP 298.
Fossil Group. www.fossilgroup.com
647-788-8619
AMY TALKS TRENDS
LEATHER This season a move to the 70s
in RTW is trending and in accessories
this era is reflected in both the material
selection and colour. We are starting to see
lots of suede and metallics making a comeback.
COLOURS They are fresh with copper/rose
gold being a big hit this season, white,
cobalt blue and Mondrian.
CLEAN MODERN SHAPES Very
sleek, clean line silhouettes in handbags.
Backpacks and bucket bags remain at the
forefront with a focus on heavy structure,
contrast interiors.
2
FUNCTION With the backpack craze,
we’re seeing a trend toward function as a focus.
Lots of convertible straps, snap off pockets
and usable zippers.
AMY MALCOM, creative director, Opelle Creative
2 Marcellino Gillian Collection Tote Bag. PU.
SRP $69.99. J.Y.S. Enterprise Inc.
www.jysenterprise.com 905-565-1472
3 Holiday David Jones PU. SRP $90. Holiday Group.
www.holiday.ca 514-325-0660
3
www.llanda.com
spring/summer2015
5
accessories corner
4 Min Fashion Ltd.
Tassel Rocker Saddle. Leather.
SRP $269. Min Fashion Ltd.
www.mindesign.ca
647-342-4808
5 Opelle Baby Ballet.
Italian tanned pebbled leather.
SRP $340. Opelle Inc.
www.opellecreative.com
416-822-0206
6 Jessica Jensen Collection
Agency Satchel. Italian Saffiano
calf leather. SRP $398.
Jessica Jensen Incorporated.
www.shopjessicajensen.com
416-788-2594
7 Frank Lyman Colour Block
Purse. SRP $125. Frankk Lyman
Designs. www.franklyman.com
n.com
www.concubine.com
514-312-5431
8 Concubine
Aki Handbag.
SRP $68.
Cotton brocade/silk.
www.concubine.com
514-312-5431
9 Simon Chang
PVC. Comes with
matching scarf.
SRP $110. Sayan.
www.sayanbags.com 514-725-1118
10 Jeanne Lottie JL Anniversary
Carry-On. Vegan PU. SRP $85.
www.jeannelottie.com
416-968-2299
4
9
6
5
Designers
11 Beside-U Bno Unidentified
Bno 09. 100% nylon fabric. SRP $80.
ISA of Canada Ltd. www.beside-u.ca
905-824-4473
12 La Diva Backpack Handbag.
PU. SRP $80. Papillon Intl’l.
1-844-904-1919
13 The Sak Palisade Tote.
100% Leather. SRP $225. Ro-el.
514-382-4261
14 Miss Caprice PVC.
SRP $85. Sayan. www.sayanbags.com
514-725-1118
6
10
spring/summer2015
CANADIAN
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www.llanda.com
www.llanda.
Style by Day
8
JANE TALKS
TRENDS
HAPPY BAGS... optimism
expressed in forms of colors
and prints... celebration of
life... The 70s are back in the
spotlight with lots of black and
white contrast, prints, fringe
and denim.
Also making a comeback are
lady-like trends, pretty hues
of the color pink, blues, lilacs,
bright yellow, poppy red, all
shades of ocean blue tones and
camel. JANE IP, president,
7
Jeanne Lottie
14
1133
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ll d
spring/summer2015
7
accessories corner
15
15
Style by Day
15 Nicci Mia Collection. PU.
SRP $65 - Large Tote;
SRP $55 - Medium Tote;
SRP $45 - Crossbody. CBM Inc.
www.cbmcorp.com 514-738-5858
16 Derek Alexander CD 1900 Ladies’ tablet friendly business briefcase.
Top grain leather hide. SRP $140.
Derek Alexander Group.
www.derekalexanderleather.ca
1- 888-252-0006
16
117
Eco
17 Bazura Bags Mini Lunch Box.
Made from recycled juice containers.
SRP $16. Bazura.
www.bazurashop.com
705-741-4733
8
119
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g ummer
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er2015
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18 Rok Cork Guida. Cork.
SRP $179. Rok Cork Canada.
www.rokcork.ca 416-901-7507
19 Pixie Mood Steph Bag –
Chevron. Vegan Leather. SRP $60.
www.pixiemood.com
1-888-882-2386
www.llanda.com
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If you’re a retail buyer in search of today’s hottest products, CanGift trade gift fairs
are for you! Three fairs, located conveniently across Canada, bring hundreds of
local, national and international lines together to offer you the newest in fashion,
home and lifestyle products. Plus, you’ll save big on customer shipping, thanks to
our ShipTime VIP program exclusively for retailers who attend the fairs.
REGISTER FOR A CANGIFT FAIR NEAR YOU!
CanGift.org
1. Ogio Newt 15 Pack. 400D
nylon, 300D poly-cotton.
SRP $119.99. ACI Brands Inc.
www.acibrands.com 1-800-668-5593.
Slim pack designed to fit most 15"
laptops and tablets in addition to
zippered stash pockets and fleece
lined valuables pocket.
2. BriGgs Riley BRX Collection
Excursion Backpack. 420D nylon,
600D polyester and water-resistant
tarpaulin. SRP $145.00 USD.
Briggs & Riley Travelware.
www.briggs-riley.com 631-434-7722.
Rugged yet refined, engineered for
any type of travel, making it the ideal
carry-on. Padded laptop slip pocket
keeps you connected on the go.
3. AMPL SmartBackpack
Rain-resistant. S299 USD with
integrated battery. AMPL Labs.
www.ampl-labs.com
1- 844-267-5522 . Advanced mobile
charging system protects portable
electronic devices with shockabsorbing core and rain-resistant
coating. Innovative SmartSensors
communicate battery charging levels
and more with dedicated AMPL
mobile app. Available this summer.
1
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10 LUGGAGE LEATHERGOODS AND ACCESSORIES | spring/summer 2015
www.llanda.com
4
5
WAYS
4
WEAR
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personal
SAFETY
Anti-
Theft
6
TSA
7
www.llanda.com
4. Eagle CrEek Satchel
Backpack 200D Helix™ Nylon, 1260D
Helix™ Ballistic, PU Synthetic Leather.
SRP $135 USD. eaglecreek.com
1-888-824-9460. Designed for the
working woman on the go, this urban
laptop style bag features three carry
options, All Ways Secure built in
features anti-theft and personal safety
functionality.
5. Travelon Anti-Theft Signature
Convertible Backpack. Poly twill.
SRP $110 USD. ISA OF Canada Ltd.
www.beside-u.ca 905-824-4473.
Wear it 4 ways: as a backpack, crossbody, shoulder or hand bag. Locking
main compartment protects from
pickpockets. Organizer with RFID
blocking card and passport slots.
Slash-proof construction and straps.
6. Pacsafe Citysafe™ LS300
backpack. Outer material 320D spun
polyester, PU1000mm, 640D spun
polyester, PU1000mm.
SRP $140 USD. www.pacsafe.com
1-206-722-7233 Stylish, functional,
with feminine accents. Built-in travel
security solutions, including 360°
imbedded eXomesh steel webbing,
RFID safe identity protection and
Carrysafe® slashguard straps to
prevent cut and run theft.
7. Osprey Nebula Daypack 420D
nylon pack cloth, 210D nylon ripstop.
SRP $130. In-Sport Fashions Inc.
www.ospreypacks.com
1-800-465-9637. Daypack with
premium organization and a TSA
airport security approved laptop sleeve
for convenient air travel.
spring/summer2015
11
Ultra-light
8
9
Sport
lifestyle
&
backpacks
-
8. World Famous North 49 Micro
Pack. Ultra-light polyester.
SRP $12.99. World Famous Sales of
Canada Inc. www.worldfms.com.
905-738-4777. Features include
zippered main compartment and
adjustable shoulder straps. Folds
neatly into included carry bag.
9. Oakley Packable Backpack.
70D ripstop nylon. SRP $35.00.
http://ca.oakley.com in bags and
accessories 1-877-625-5396.
Provides durable storage when you
need it with a design that conveniently
stuffs into an integral pocket. Allows
to separately store dry and wet
athletic gear.
10. Rudsak Zoey Folded Backpack.
New look leather and belt leather.
SRP $325.00. www.rudsak.com
514-389-9661. The bag pack is
coming back this season and Rudsak
created its own cool and rebel version
of it. Zoey—a timeless unisex fashion
bag for any occasion.
10
TIMELESS
Fashion
www.llanda.com
W W W.G D S - O N L I N E .C O M
INDUSTRIAL
STRENGTH
backpacks
11
TOUGH
13
12
Storage
11. WiLl Land OutdOors Grotto
Backpack. Polyester. SRP $79.99.
www.WillLandOutdoors.com
647-931-5215. This tough bag, with
large openings and industrial strength
zippers, will look as good on the last
day of school as it did on the first.
12. MANCINI Leather Backpack for
15.6” Laptop Computer. Supple
drum dyed Colombian leather.
SRP $315.00. MANCINI Leather
Goods Inc. www.mancinileather.com
1-800-276-8346. Magnificent backpack with zippered padded compartment keeps your laptop secure and
protected. Zippered front organizer
with multiple credit card slots and
pockets as well as convenient
zippered pockets on both sides.
13. Victorinox SwiSs Army Altmont
3.0 Flapover Drawstring Laptop
Backpack. Versatek™. SRP $162.50.
www.swissarmy.com
1-800-665-4095. Ensuring that all
your belongings are secure, this
drawstring backpack holds a laptop,
tablet and all of your everyday
essentials. Features multiple interior
and exterior pockets for maximum
storage.
14. Samsonite High Sierra Back-toSchool 2015 Freewheel. Duralite
Ripstop. SRP $84.99. Samsonite
Canada www.highsierra.ca
1- 800-265-4933. Feature-rich in
design with fully-padded Cushion
Zone™ computer sleeve that fits most
15” laptops, smooth rolling cornermounted wheels, hideaway
telescoping handle and multiple
pockets to help keep you organized.
ORGANIZATION
-
fully
14
padded
www.llanda.com
PRESENTING
CANADA’S FIRST
BUYER-SELLER
EXHIBITION
OF FINE LEATHER PRODUCTS
FROM
30 INDIAN EXHIBITORS
DISPLAY EXCELLENT
QUALITY PRODUCTS
IN THE LATEST DESIGNS
Wednesday October 14
Thursday October 15
9:00 a.m. - 5:00 p.m.
Four Points by sheraton
Toronto Airport
6257 Airport Road, Toronto, ON
CALL FOR MORE INFORMATION
905-944-9262
NEW DATE... September 28-30, 2015,
moved to take advantage of in-season goods for
immediate sale. NEW LOCATION... Mississauga Convention
Centre, moved to a beautifully finished hall, fully carpeted,
lower ceilings for better lighting. NEW FORMAT...
a simplified format for easier shopping and browsing.
NEW CASH & CARRY... instant access to hot deals on the spot.
MARK YOUR CALENDARS NOW
SEPTEMBER 28 – 30, 2015
Mississauga Convention Centre
75 Derry Road West, Mississauga, Ontario
www.llanda.com
AT THE
SEPTEMBER 28-30, 2015
35TH ANNUAL
LLHA SHOW
www.llha.ca
MESSAGE FROM THE PRESIDENT:
Well, it has been quite a winter for anyone from Alberta to the Atlantic!
I sincerely hope we have the opposite extreme this summer.
Along with the constant frigid temperatures that were a shock, we were all
shocked by the news that Target had given up on Canada. They just could
not get it right and rather than invest more, they decided to pull the plug.
This, combined with the many recent clothing retailers declaring bankruptcy,
has left many in the retail world worried. Add to this the deep drop in oil
prices and the Canadian dollar’s retreat, and there is justifiable concern.
But rather than getting down on the marketplace, let’s take a positive
stance and work to achieve success rather than fearing failure.
With the cold and snow in the rearview mirror, it is time to focus on spring,
new product arrivals and a rejuvenated consumer!
Work continues on the new LLHA show and if you have not already
booked your space, do not delay–prime spots are going fast. If you have
not already done so, it’s time to renew your LLHA membership. Don’t
forget with your paid membership you are entitled to a discount on CPSA
memberships. Visit the llha.ca website for more details and a list of the
other benefits. We all need to support our industry and the LLHA is your
association.
Have a great summer, forget about the winter and we will see you
at the show in September.
Paul Hanley, President, LLHA
NOT AN LLHA
MEMBER YET?
Visit www.llha.ca
and click on the
Membership link to
complete the online
LLHA Membership
Application.
Becoming a member
is easy and the best
way for your business
to grow! Check out
what membership in the
LLHA has to offer:
The LLHA Show is
the largest Luggage,
Leathergoods, Handbags
and Accessories Show
held in Canada. It is the
market place for buyers
and sellers to focus on the
most influential and inspired
brands, and the place to be
if you are looking to be part
of today’s retail culture!
September 28-30, 2015
at the
Mississauga Congress Centre
ADDITIONAL
FULL
MEMBERSHIP
BENEFITS INCLUDE:
s!NNUAL0RESIDENTS Cocktail Reception
s&REELISTINGOFYOUR company and brands
and more on our LLHA
website
s!NNUAL!'--EETING
(your opportunity to be
heard!)
s&REE3UBSCRIPTIONTO
LL&A Magazine
s!NDMUCHMOREx
JOIN US AND BE
JOIN USOF
AND
A PART
IT ALL!
BE A PART OF IT ALL!
www.llanda.com
spring/summer2015
17
The LLHA Association is well on our way to bringing you all the hottest products and brands
for you to explore when you visit the LLHA Show September 28-30, 2015. The show is already
over 50% sold out! Come and explore and shop with your trusted and long-standing brands along with
many new companies who have exciting and innovative products to share with you.
Make sure not to miss this opportunity in September along with a “cash & carry” section that will allow
you to walk away with some great products on the spot.
Stay tuned as we update you regularly on additional brands bringing you their latest and greatest
this September. If you are not on our e-mail newsletter list, please drop us a note to be included
on all the updates.
PRESIDENT’S RECEPTION
WELCOME
MONDAY, SEPTEMBER 28, 6:00 P.M.
NEW LLHA MEMBERS AND EXHIBITORS:
s Daphne Han & Co.
s Cheeky Umbrella
s JYS Enterprise Inc.
s Equipment Outdoor
Technologies Canada Inc.
s Rok Cork Canada
Gather for a complimentary soirée with great hors d’oeuvres,
drinks and camaraderie amongst your peers at the annual
President’s Reception which will be held in the
Mississauga Convention Centre.
BUYER GIFT CERTIFICATES
Buyers that pre-register to attend the LLHA Show will have the
chance to win gift certificates to spend at an exhibitor’s booth at the
show - thousands of dollars being drawn every week from July 2015
until show time!
NEW PRODUCT SHOWCASE
Once again, we’re pleased to be able to
provide you with a snapshot of some
incredibly hot & innovative items.
Stop at the product showcase displays
that will be set up on the show floor
and get inspired.
www.LLHA.ca
BANK ON
BIG
SAVINGS
CPSA membership is a great way to
support cost savings throughout your
entire organization, so you can focus on
business, not budgets. Start the year off
right, become a CPSA member to take
advantage of great programs that
provide savings that will fall right to your
bottom line.
IN 2015
POPULAR PROGRAMS
Save up to
Save
72% off 30% off
ROADSIDE
ASSISTANCE
SERVICES
NEWR!
NE
PART
standard rates at
major car rental
companies
Save up to Save up to YEARLY FITNESS
MEMBERSHIP for
60% off 3 cents
$475
per litre
Corporate RateS
at hotels across
Canada and the US
ON FUEL PURCHASES
AT PETRO-CANADA
with
GOODLIFE FITNESS
NEW
PART
NER
!
LLHA members receive reduced CPSA membership rate
of only $105 – 32% off regular rate!
BECOME A CPSA MEMBER
Download the CPSA application
application located
locatedon
onthe
the
LLHA
and send back
LLHA membership
membership webpage www.llha.ca
andtosend back
Member
Services
at at
[email protected]
to Member
Services
[email protected]
or call 1-888-267-2772 to join directly.
www.llanda.com
RAINWEAR
1
Photo Courtesy Cheeky Umbrella
Rainwear is moving closer to fashion where everything from rain coats,
rain boots and umbrellas will show bolder, on-trend designs and colours. In
particular, fashion umbrellas have crossed over with new lightweight
materials, improved engineering and designs with a stronger fashion focus.
In 2015, we will see a trendd towards lines in subtle light blues and grays as well
colourrfu
ful patterns
pa
as black and white, tribal colourful
and darker designs inspired by
Nat
bird feathers, diamonds and darkk florals. Natural
nature designs in lighter colder
colours will also show well.
RICHARD IGRA, president,
Fulton Umbrellas (Canada) Ltd.
td.
2
1.. O
1
Oscardo Wind-Proof Umbrella.
Pongee
fabric. SRP $50. Oscardo Inc.
Pon
Po
n
www.oscardo.com 416-785-8618
ww
2. Cheeky Umbrella Navy with
2
striped interior long. Quick-drying
nylon fabric. SRP $45.
www.cheekyumbrella.com
604-980-4236
3. Fulton Tiny-2 Clouds.
Polyester. SRP $30.
www.fultonumbrellas.com
1-877-583-1950
4. Fulton Birdcage Floral Border.
PVC. SRP $35.
F
ww
www.fultonumbrellas.com
1-87
1-877-583-1950
3
4
www.llanda.com
spring/summer2015
19
FORHER
5
RAINWEAR
5. Trout Rainwear Humboldt.
60/40 double-faced cotton and
polyurethane blend.
SRP $535. troutrainwear.com
416-617-4226
6. MTC Thermal-Slicks Women’s
Rain Jacket. Polyester. SRP $59.99.
Mercantile Trading Corp.
www.MTCRainwear.com
514-271-2528
7. Vandica Women’s Rain Hat.
Cotton. SRP $20. Vandica Business
Inc. www.vandica.com 604-215-0689
8. Hatley Classic Rain Jacket Navy Broken Chevron.
SRP $169. USD. Hatley.
www.hatley.com 1-800-667-2583
9. däv Fairfield in Cadet/
Charcoal. Rolls up for travel.
PVC lower with nylon upper.
SRP $110. Style West.
www.davrain.com
1-805-330-8500
10. Kamik Jennifer.
100% recyclable waterproof
RubberHe. SRP $79.99. Kamik.
www.Kamik.com
201-222-9118
11. Hunter Women’s Original Tall
Dazzle Boots. Rubber.
SRP $245.
ca.hunterboots.com
6
7
8
10
11
9
www.llanda.com
12
FORHIM
12. Trout Rainwear Bull. 60/40
double-faced cotton and
polyurethane blend. SRP $550.
www.troutrainwear.com
416-617-4226
13. MTC Thermal-Slicks Men’s Rain
Jacket. Polyester. SRP $59.99.
Mercantile Trading Corp.
www.MTCRainwear.com
514-271-2528
14. Tilley LTM6 Airflo Hat.
Water repellent nylon. SRP $84.
Tilley Endurables. www.tilley.com
1-800-665-3574
13
14
www.llanda.com
spring/summer2015
21
4
“What is stopping you
from buying this item
here and now?”
By Barbara Crowhurst,
Internationally recognized
retail consultant and business coach and
CEO of Toronto-based Retailmakeover.ca
and Retailmakeover Web Services.
905-686-8898
[email protected];
www.retailmakeover.ca;
www.retailmakeoverblog.com
ways
“Showroomers”
to turn
into customers
If you’re in retail, you’ve probably heard a lot about “showrooming” in
the past few years. If you’re not, here’s a primer: showroomers are consumers
who browse for items in-store, then buy them from an etailer (think: Amazon) that
offers a better deal.
Often, they’ll use their mobile
devices to search rival retail websites while they’re still in
your store.
This type of consumer has always
been around; they’re the ones
who’ve come into your shop,
asked you all kinds of questions
and then driven across town to
buy it from someone else with a
better price. But the electronic
age has made this type of shopping so much easier, which is why
we’ve seen such a spike in this
behavior—research shows that
one in five Canadian shoppers is
a showroomer.
This must be bad news, right?
Not necessarily. In fact, I believe
showrooming can be very
beneficial to independent
retailers. Why? Because
showroomers are not necessarily
wedded to big-box (or big-website) shopping. They are
consumers who love to research
products and get a deal. And they
are more likely to participate in
loyalty programs, trade personal
details for rewards and participate
in innovative mobile commerce
than garden-variety shoppers.
Showroomers want a shopping
experience that independent
retailers are fully capable of providing. If you can appeal to their
preferences, you can transform
them into loyal, paying customers.
According to a May 2013
consumer survey done by the
IBM Institute for Business Value,
25% of showroomers enter a
store with the intent of purchasing from the store. In other
words, for every four browsers
that leave your shop to buy your
wares somewhere else, one
went in planning to buy it from
you. That means something
happened in the retail
experience—poor customer
service, perhaps, or unappealing environment—to make them
change their minds. (Perhaps it’s
the disdain you might have for
smartphone-wielding shoppers
might show?)
That’s why you’ve got to
wow ’em.
Give them a reason to buy from
you—and to come back.
www.llanda.com
HOW?
He re a re a f ew s u g ge s t i o ns :
1
BE DIRECT
If you see someone discreetly
(or not-so-discreetly)
scouring a rival website while examining
a product and/or peppering you with
questions about it, don’t be afraid to
approach them. After all, they’re already
interested in the item.
Try this close next time you or your
staff see this buyer in your store: simply
say, “What is stopping you from buying
this item here and now?” Listen to their
response and decide whether you’re
willing to provide what they want (which
is usually a discount) in order to make
the sale. Think this is pushy? It’s not.
Rather, it’s good customer service.
And you’ll be establishing a connection
with them that will make them more
likely to return.
2
GIVE THEM
THE INSIDER TREATMENT
Showroomers’ eagerness to get
goods at best prices makes them very
likely to engage in reward or loyalty
program memberships. This is something even a single-shop operation can
provide. Simply ask customers to sign
up for news of discounts. Give them the
choice of receiving alerts of deals via
text message or email (or both).
Curious about how you’ll get a showroomer to pony up their info? First of all,
people are more willing to share it than
you might think. That same IBM study
referenced above also states that nine
out of ten shoppers are willing to spend
time—up to 20 minutes, in fact—to provide store operators with their contact
info and preferences in order to get
word of special offers. So don’t be afraid
to ask!
A good way to get buyer info to offer a
loaded premium on their initial purchase
in your store—something comparable
to what online etailers can offer—if they
sign up. The immediate bargain will
leave them satisfied, and the promise of
future deals is likely to bring them back
for more. Whether you share the info of
the first purchase discount via signage
or salesperson interaction is up to you,
but in my experience the personal connection can count for a lot in this initial
encounter.
www.llanda.com
3
BEEF UP YOUR OWN ONLINE
AND MOBILE PRESENCE
It’s probably not just lower prices
that drive showroomers away.
These consumers love to read product
specs, reviews and other details online,
and they flock towards retailers with web
presences that provide that information.
That’s why to impress a showroomer,
your website should be interactive and
deliver an easy, clear experience for the
online browser. Offer free WiFi in store
and create a welcome page that offers
showroomers a special deal for shopping in-store that day. Bundle products
together on highly competitive items
that are researched by showroomers—if
you have a good website, you’ll know
what people are looking at—and promote
them on your website (and through your
email/mobile database). Perhaps most
importantly, train your frontline staff to
inform showroomers of all these things
in a way that’s friendly and engaging.
Offer free WiFi in store
and create a
welcome page that offers
showroomers
a special deal
for shopping in-store
that day.
4
DON’T COMPETE
ON PRICE ALONE
First purchase discounts and
special promos are great ways to
lure a showroomer into your fold.
But you probably don’t want to race
to the bottom, price-wise. While there
will always be some buyers who will
chase the lowest price, many
others will return to your shop if
you’ve given them a positive, engaging, convenient shopping experience.
If you wow them at the outset, you’re
far more likely to gain their loyalty
longer-term.
spring/summer2015
23
product watch
TRAVEL
& small leather goods
#
Club Rochelier Emma Collection,
CBM # 27241 (Large Tote);
CBM # 12241 (Medium Tote); and
CBM # 6364 (Clutch). PU.
Colours: salmon/dk brown (Large Tote),
chocolate (Medium Tote) and salmon
(Clutch). SRP $80 (Large Tote);
$65 (Medium Tote); and $45 (Clutch).
Contact CBM Inc. at 514-738-5858 or visit
www.cbmcorp.com
>
Simon Chang Wallet # 31093. PVC.
Black and white only. SRP $55.
Contact Sayan at 514-725-1118
www.sayan.ca
>
>
Go Travel offers the most complete
range of high quality travel
accessories. Contact Clear Image
Marketing & Promotions at
905-689-3123 or visit
www.clearimagemarketing.ca
>
Cabrelli & Co Fashion Executives introduce # 715007Victoria Houndstooth. Carry-on size, responsive in-line
wheels, and padded compartments for 15.6” laptop and
tablets of any size. Top zip roller, front pocket with turn
lock closure. Available in black/white, taupe multi.
Made with shiny textured PVC. SRP $160.
Contact Cabrelli Inc. at 514-384-4750 or visit
www.cabrelli.net
24 LUGGAGE LEATHERGOODS AND ACCESSORIES | spring/sum
spring/summer2015
www.llanda.com
www.llanda.com
spring/summer2015
25
product watch
TRAVEL
& backpacks
Delsey Helium Air, # 160
series. 100% Virgin Makrolon®
Polycarbonate. Lightweight
construction and components.
25” Spinner weighs only 7.9 lbs.
Colours: blue, silver and black.
SRP $350. for 25” Spinner.
Contact Samboro Luggage
(Canada) Corp at
1-905-305-1888 or visit
www.samboro.ca
>
Frobisher Canvas Daypack # 1014.
Heavy cotton canvas, leather trim
and pocket closures, one main
compartment and 2 large side
pockets. Padded inner computer
pocket sleeve, canvas shoulder
straps with foam padding, top web
carry handle. Available in olive,
black and khaki. SRP $69.99.
Contact World Famous Sales of
Canada Inc. at 905-738-4777 or
visit ww.worldfms.com
>
>
Pacsafe showcases venturesafe™ 65L GII travel pack
# 60360. Fully loaded with travel security solutions
including 360° imbedded eXomesh steel webbing,
and ToughZip double zippers to help prevent pack
break-ins. Made of 420D nylon 3-line ripstop, 840D
ballistic nylon, PU1000mm (lining) 200D polyester,
PU1000mm. Available in olive/khaki. SRP $325 USD.
Contact Pacsafe at 206-722-7233 or visit
www.pacsafe.com
>
MANCINI showcases the Biztech
collection backpack for 17” laptop/
tablet, # 91870. Made of high
performance 1680 denier ballistic
nylon, 600 denier ripstop nylon,
420 denier jacquard.
Available in black. SRP $190.
Contact Mancini Leather Goods
Inc. at 1-800-276-8346 or visit
www.mancinileather.com
www.llanda.com
>
Briggs & Riley Transcend Collection # TP355.
A stylish, lightweight backpack that makes the
perfect personal item for your trip. Roomy main
compartment, various pockets to keep you
organized. Made of lightweight, durable 100%
nylon two-tone twill fabric that resists wear,
moisture, dirt and abrasion. Available in
black, crimson, hunter green. SRP $149 USD.
Contact Briggs & Riley at 631-434-7722 or
visit www.briggs-riley.com
>
High Sierra
Back-to-School 2015:
Swerve. Feature-rich in design, Swerve backpacks
include a fully-padded Cushion Zone™ computer
sleeve that fits most 17” laptops, integrated Tech
Spot™ tablet computer sleeve and s-shaped padded
Vapel™ mesh shoulder straps with Suspension System
and integrated media pocket. Made of duralite ripstop.
SRP $54.99. Contact Samsonite Canada at
1-800-265-4933 or visit www.highsierra.ca
>
Eagle Creek introduces the backpack
briefcase RFID # EC 41294.
The functionality of a briefcase with
the light weight and easy carry ability
of a backpack. Made of 200D Helix™
Dobby, blocker weave, 600D Helix™
Oxford. Available in black, brown,
celestial blue. SRP $120 USD.
Contact Eagle Creek at 1-888-824-9460
or visit www.eaglecreek.com
www.llanda.com
spring/summer2015
27
TORONTO
SHOE SHOW
SPONSORED BY THE ONTARIO SHOE TRAVELLERS ASSOCIATION
AUGUST 23 - 25 , 2015
TH
THE LARGEST SHOE SHOW IN CANADA
TORONTO CONGRESS CENTRE, 650 DIXON RD.
T O R O N T O S H O E S H O W . C O M
business to business news
ASSOCIATION
NEWS
It is indeed a year of change. The industry says farewell to some very long standing members of our
community. Please join us in wishing a “Bon Voyage” to Brian & Debbie Hobrecker, Kellys Luggage; Kit &
Lynne Johaneson, Bags n’ All and Perry & Rheta Mogus, Urban Traveller.
Read their heartfelt goodbye’s below:
After 138 years, Kellys Luggage closed its doors for the final time on
December 31, 2014.
I have been in this business for close to forty five years and have seen many changes
to independent retailers. Once small stores were a vital part of any mall; today most
malls do not want independents, they want to look the same coast to coast. So, with
the big box stores, the shopping channels and online shopping, our time had come.
Kellys was one of the original CLLDA members and I have proudly been a member
and served on the board for many years. It has been wonderful watching it grow
and diversify. Debbie and I have certainly enjoyed our many relationships with all the
members, our suppliers and reps we have been privileged to know and work with.
We consider many of you good friends and will remember all the great times we
spent together. Please look us up if ever you are down East!
It has been a very emotional and difficult decision to close, however, we leave this
business knowing Kellys has served our community with good service, honesty and
respect. We will miss all of you and wish you all continued success.
Thanks for the memories!
BRIAN & DEBBIE HOBRECKER
About 25 years ago, I fell into the
luggage business after spending 20
years in the fashion industry. Little did
I realize then what a wonderful industry
the Luggage/ Leathergoods world is.
(My wife, Rheta, had an inkling it would
be a good fit).
I spent a few years running Collacutt
Luggage and then took the opportunity
to open our own store, Urban Traveller,
in 1994. 21 years later, this part of our
journey is coming to an end. We are both
retiring this year, but Urban Traveller will
continue to grow and prosper in the
capable hands of a new owner.
We have made many life-long friends
with other retailers we met through our
association with the CLLDA and with
many of the fine suppliers we deal with. The journey has been wonderful! It has been particularly gratifying
to have been a part of the growth and prosperity of the CLLDA over the years.
Rheta and I extend an open invitation to any/all of our good friends to visit us in Burlington whenever you
are ‘in town’. Remember the wine is always good and the conversations memorable.
Thank you
PERRY MOGUS, Urban Traveller
www.llanda.com
spring/summer2015
29
business to business news
ASSOCIATION
NEWS
Bags n’ All 37 years doing business as Bags n’ All! 34 years in our current location in Kelowna’s Orchard
Park Shopping Centre! Heading into retirement! People ask “What is the secret to your success?”
Our reply is always People”–All of them–People are our success!” First it’s the customers. They
are our people. In retail we say, “Every day is a new day.” Every customer that day
is a new customer. We listen to what they tell us. We hear what they are asking
us. When they need something we don’t have today, we try to order it and we
always call them back, no matter what.
People includes our staff, our team of experts on our product and on selling. Our
training program is 12 intensive days! It’s based on the successful retail selling
system by the Friedman Group. Each employee is given the tools to become
empowered to make the best decision for any customer, in any situation.
People includes our children who helped us reach success by becoming
successful themselves.
People includes our friends and acquaintances within the large family we call
The Industry, the CLLDA, the LLHA, the TGA. Some of those friends are the
children of our start-up friends we have known for more than 30 years. What a
celebration it would be if we could all get together today!
People includes our suppliers and their sales reps, and those in the offices, from reception to the shipping
department. We have a mutual understanding—we listen to each other and, together, we order the product
that we feel meets our customers’ needs.
It’s no secret that people can shop wherever they want, that no store or online shop has one of a kind
product. We feel we must provide people with the best experience we can. Our customers remember our
service. They tell their friends.
People, all people, drive our sales. We are a small family business with a staff of terrific people. The
philosophy of Bags n’ All is People, Product, and Value. This tradition will be carried on by Cherise, with
our fine staff.
With Best Regards,
KIT AND LYNNE JOHANESON Bags n’ All
The LL&A team congratulates Jeanne Lottie on its 30th Anniversary!
Jeanne Lottie is celebrating 30 years in business! Created by sisters Jane and Charlotte Ip
around the philosophy of true happiness, the Canadian handbag company has both survived and
thrived over the years. The True Happiness brand is here to stay for many more years to come.
What are the secrets behind the success?
4. Be in control: in all aspects of business
1. Be creative: create new, fresh ideas
every season
5. Be honest: to yourself and to others
2. Be passionate: love and believe
6. Be humble: listen and learn everyday
3. Be kind: to all people
In short, live life. Business should be a part of life, not a burden. It’s a game you learn to play better and
better over the course of a lifetime. Do it with true happiness. At Jeanne Lottie, we do it with true happiness.
www.llanda.com
ANNOUNCEMENTS
JOANEL INC. and BUGATTI-SEDONA INC. are pleased to announce a strategic
alliance of several aspects of their businesses while continuing to maintain their separate
and distinct operations. Joanel Inc. will have the mandate to innovate the design aspect
of the brands owned by Bugatti-Sedona. In return, Bugatti-Sedona inc. will provide its
distribution strength to Joanel Inc. brands. This alliance will increase sales and market
share for each of these companies in North American and at the global level where
Bugatti-Sedona has recently been vigorously taking an important position.
UPCOMING
SHOWS
GDS July 29-31, 2015 | www.gds-online.com
Western Canada Shoe Association August 7-10, 2015
(Edmonton) | www.wcsa.ca
Toronto Gift Show August 9-12, 2015 | www.torontogiftfair.org
Alberta Gift Fair August 16-19, 2015 | www.albertagiftfair.org
Toronto Shoe Show August 23-25, 2015
www.torontoshoeshow.com
Western Canada Shoe Association August 28-30, 2015
(Vancouver) | www.wcsa.ca
Salon Du Cadeau De L’Automne August 30 - September 2, 2015
www.quebecgiftfair.org
Trends, The Apparel Show September 10-14, 2015
www.trendsapparel.com
OFE Presents Profile September 18-21, 2015 | www.profileshow.ca
Vancouver Gift Fair September 20-21, 2015
www.vancouvergiftexpo.com
Vancouver Fashion Week September 22-28, 2015
www.vancouverfashionweek.com
FEATURE SHOW
LLHA Show Toronto, Ont. | September 28-30, 2015 | www.llha.ca
www.llanda.com
spring/summer2015
31
ENTER THE FANTASTICAL
WORLD OF LIGHTNESS.
WWW.SAMSONITE.CA

backpacks

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