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THE BIG BERTHA
TEXAS LONGHORN
PACKAGE
The OFFICIAL Flagship Stations of
Texas Athletics!
WHAT IS THE AUSTIN RADIO NETWORK?
The Austin Radio Network is a group of six Austin radio frequencies which are locallyowned and operated. In fact, they are the only locally-owned English language radio
stations in Austin. All of the owners live in the market, and the ARN is managed by popular
Austin air personality Bob Cole, Eric Raines and attorney Jason Nassour. The guiding
principle of The Austin Radio Network is that it strives daily to be local in every way. Its
primary advertisers are considered partners, and the majority of them are locally-owned
businesses. Many are small businesses, and their only affordable market-wide advertising
is on one of these stations. The Austin Radio Network has three (3) very distinctly
programmed products to serve a wide variety of Central Texas listeners.
KOKE-FM is the rejuvenated legendary Austin radio station that started in the early 70’s and brought
national fame to Austin with its progressive country format that featured the likes of Willie Nelson,
Waylon Jennings, Kris Kristofferson and friends. The station was an eclectic mix of the music that
decades later would make Austin the Live Music Capital of the World. Today, KOKE-FM features
morning host Bob Cole and Texas Country music that makes Austin very different from Nashville.
KOKE-FM broadcasts on 99.3, 98.5, and 1490 AM.
The HORN is the top-rated Austin sports station. The HORN features live sports talk shows all day
long with local hosts that are long-time market favorites. Mornings are hosted by Bucky Godbolt
and Erin Hogan. NBC Sports, Colin Cowherd and Geoff Ketchum provide mid-day sports
conversation, and afternoons are highlighted by Chad Hastings and Kevin Dunn. These personalities
cover sporting events from local high schools to the pro teams of interest. They are often on site at
major sporting events like the Super Bowl and the Masters. The HORN broadcasts on 104.9 and is
the new Flagship Station for University of Texas Football and other UT sports.
Classic 105.3 serves the Austin market with their favorite songs from across several generations and
decades. The morning show on Classic is hosted by Austin native and 20 year successful air
personality JB Hager. Besides entertaining a loyal audience with current and local info, JB plays the
classic hits from the 60’s to the 90’s. A Classic 105.3 listener will hear great songs from artists like
The Supremes, Creedence Clearwater Revival, Elton John, and Journey. There is no other station
like Classic 105.3 in Central Texas.
THE BIG BERTHA TEXAS LONGHORN PACKAGE
The Combined Radio Stations of
The Austin Radio Network
COVER ALL OF CENTRAL TEXAS
Sports Marketing and Team Affinity
Driving Sales Through Team Loyalty
MEN 18+ / Mon-Sun 6a-12a
MEN 25-54 / Mon-Fri 6a-7p
THE BIG BERTHA TEXAS LONGHORN PACKAGE
UNIVERSITY OF TEXAS SPORTS
All University of Texas athletic events which are broadcast on Austin Radio Network
stations are also streamed on the world wide web. Your commercials will be heard
wherever UT fans listen on the internet.
University of Texas – The Austin Radio Network
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12 Games
Open and Closing Sponsorship Credits
Three (3) Pre Game :30 Second spots
Two (2) In Game :30 Second spots
One (1) Post Game :30 Second spot
EXPOSURES – 480
University of Texas Men’s Basketball – The Horn and KOKE FM
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30 Games
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Open and Closing Sponsorship Credits
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One (1) :30 Second spot in the game broadcast
EXPOSURES – 180
University of Texas Women’s Basketball- The Horn and 1260 AM
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27 Games
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Open and Closing Sponsorship Credits
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One (1) :30 Second spot in the game broadcast
EXPOSURES – 162
University of Texas Baseball – The Horn and 1260 AM
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56 Games
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Open and Closing Sponsorship Credits
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Two (2) :30 Second spots in the game broadcast
EXPOSURES – 448
University of Texas Women’s Softball – The Horn and 1260 AM
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52 Games
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Open and Closing Sponsorship Credits
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Two (2) :30 Second spots in the game broadcast
EXPOSURES – 416
THE BIG BERTHA TEXAS LONGHORN PACKAGE
University of Texas Coach’s Show – The Horn – Thursdays 7–8 pm
• 28 Times per Year
• Open and Closing Sponsorship Credits
• One (1) :30 Second spot in each of the University of Texas Coach’s
Show broadcasts featuring Charlie Strong or Shaka Smart
EXPOSURES – 84
Additional Sports Events
Dallas Cowboys Football
•Three (3) :30 Second spots
•Open and Closing Sponsorship Credits
EXPOSURES – 80
Texas Rangers Baseball
•Three(3) :30 Second spots
•Open and Closing Sponsorship Credits
EXPOSURES – 810
High School Football #1
•One (1) :30 Second spot
•Open and Closing Sponsorship Credits
EXPOSURES – 30
High School Football #2
•One (1) :30 Second spot
•Open and Closing Sponsorship Credits
EXPOSURES – 30
High School Football #3
•One (1) :30 Second spot
•Open and Closing Sponsorship Credits
EXPOSURES – 30
High School Football #4
•One (1) :30 Second spot
•Open and Closing Sponsorship Credits
EXPOSURES – 30
Schedule is subject to change. Spots are based on the current program schedule. If changed, spots will be allocated to any sports programming acquired.
Current station location for each broadcast listed above is approved by The University of Texas and IMG, and is subject to change, based on program
availability, with the approval of IMG and The University of Texas.
THE BIG BERTHA TEXAS LONGHORN PACKAGE
The Big Bertha Sponsor Benefits
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2 Upper & 2 Lower Stadium tickets to all UT home football games
1 Parking Pass to all UT home football games
2 tickets to all UT home men’s basketball games
1 Parking pass for all UT home men’s basketball games
Tickets to other UT Sports events (women’s basketball, baseball, softball, and volleyball) upon request; based
on availability
4 Lower Stadium tickets to the annual Texas- OU Football Game
at the Cotton Bowl in Dallas
Round Rock Express tickets upon request; based on availability
Texas Rangers tickets upon request; based on availability
4 invitations to any Austin Radio Network Charlie Strong & Shaka Smart Coach’s Meet & Greet Event
2 additional football game tickets and invitations to an Exclusive VIP Client gathering for 50 people hosted at
DKR Memorial Stadium at a UT home game to be determined
A total of 720 shared promotional mentions to run from Aug 1, 2016, to May 31, 2017, promoting various UT
Athletic events
EXPOSURES -- 720
50 :30 second commercials per month for 12 months to run on each of the 4 ARN Radio Stations from 6A12M, Monday- Sunday
EXPOSURES -- 3,600
Website inclusion on the UT Sponsors’ page on The Horn website at http://hornfm.com
This package produces 7,460 total client exposures
TOTAL ANNUAL INVESTMENT $90,000
OR $7,500 PER MONTH*
*Billing is on a calendar month basis. This contract is non- cancelable and all parties agree the value of this
contract is fair and reasonable, but there is no way to equally value this contract over a 12-month period.
________________________ _________________________ _________________
Agreed to for Client
Agreed to for ARN
Date