Presentazione dei “Corporate Art Awards”

Rome
23-24 November 2016
CORPORATE
ART
AWARDS®
ppt
Art
CORPORATE ART
AWARDS ®
The Corporate Art Awards®
aim to enforce visibility, recognition
and reputation for the best practices
in the collaboration between the
Corporate world and the Art world.
Art is the ultimate expression of
Corporate Social Responsibility.
Companies that are actively involved
in the Art world tend to be
successful in terms of profitability
and seem to have overcome most
ethical, environmental and social
challenges.
Lorenzo Vespignani
Notturno
Collezione ESSO
ART
AND BUSINESS
Art for the Corporate World is much more
than a mere financial investment:
• Art stimulates employee engagement
• Companies can generate a Creative
Environment with Art-based Education
Programs
• Artists have a huge potential as creative
service providers in the field of
marketing, communication and brand
• Investing in the renovation of Public
Art is a key element to be a “good
citizen” in the local community
• Corporate Art collections can Generate
Good Publicity and create a positive
brand image
THE
METHODOLOGY
The Corporate Art Awards® methodology
is based on the following tools:
• "Corporate Art" Survey
• "Art & Passion" Audit
The Survey analyzes the company’s
collaboration with the Art world along 10
defined dimensions.
The Audit assesses qualitative factors
related to the passion, creativity and
commitment of the company’s employees
involved in projects with the Art world.
Girolamo di Benvenuto (XVI century)
Natività di Gesù con San Giovannino
MPS Collection
AWARDS
CATEGORIES
To apply for the Corporate Art Awards®, projects and collaborations can
be submitted in the following categories:
•
Corporate Art Collections and/or Corporate Museums
•
Art bonus / Public Art (refurbishment and renovation of public Art
and monuments)
•
Corporate Art projects (involvement of artists, directly or through
creative agencies, for corporate processes such as marketing,
celebrations, events, etc.)
•
Art as financial investment (works of art in the company assets)
•
Collaborations with museums and with Art Academies
•
Art Prizes
•
Art benefits for employees (discounts for museum tickets, financial
support/loans for art purchasing, etc.)
•
Art-based management training/education
•
Internal communications (artistic stationery, screensavers, gadgets,
images for internal publications and posters, etc.)
•
Décor (artworks to decorate boardrooms, offices and public spaces)
•
Art-related services included in your commercial offer (only if
applicable)
Afro (Afro Basaldella)
Per Stagione nell’Ovest
1956
Collezione Intesa SanPaolo
SCIENTIFIC
COMMITTEE
All proposals will be reviewed by the members of the
Corporate Art Awards® committee:
• Gianluca Comin, Biennale di Venezia, member of
the BoD. Founder at Comin & Partners
• Stefano Pizzi, Brera Academy of Fine Arts, Head
of External Relations
• Alberto Meomartini, Museimpresa, President
• Carlo Capoccioni, Italian Banks Association,
Head of Institutional Affairs
• Luca Pirolo, LUISS Business School, Director of
Creative Business Center
• Carolina Botti, Ales (Art Bonus), President
Alighiero Boetti
Senza Titolo
1983
Collezione Intesa San Paolo
• Luca Desiata, Professor of Corporate Art at
LUISS Buisness School curator of the Corporate
Art exhibit at GNAM – Galleria Nazionale Arte
Moderna.
THE
CEREMONY
The Corporate Art Awards® award
ceremony will be held on November
23-24 in the prestigious rooftop
restaurant at «Palazzo delle
Esposizioni» in Rome.
THE
AWARD
The awards will be
works of Art, tailormade to the profiles
of the winners.
A turbine?
Why not,
If the company is
involved in the
manufacturing
sector !
Natività di Gesù con San Giovannino
Girolamo di BenvenutoThe
(XVITurbine
secolo)
Collezione
MPS
David Harber
THE
CATALOGUE
CORPORATE ART
All participants will
be included in the
catalogue of the
Corporate Art
Awards®
L’azienda come oggetto d’arte
Catalogue of the "Corporate Art" Exhibit
Galleria Nazionale d’Arte Moderna - GNAM
Rome
TIMETABLE
June
Project launch and
press conference
Submission of
proposals
Analysis of proposals
and requests of
additional information
Scientific committee –
evaluation phase
Awards ceremony and
gala dinner
July
September
October
November
THE
ORGANIZERS
pptArt® is a media&communication
agency working exclusively with artists.
It leverages the first Art crowdsourcing
platform with over 3.000 artists from 72
countries.
In 2015 it organized the first
"Corporate Art" exhibit at the
National Gallery of Modern Art
(GNAM) in Rome.
pptArt® has a portfolio of prominent
institutional and corporate clients such
as : FAO, United Nations for the Milan
Expo 2015, American Express, Enel,
etc.
PRESS
TG2
Rai 1 – Uno Mattina
CBS News
Il Messaggero TV
Due to its innovative approach
and its high-profile
collaborations, pptArt has
received extensive media
coverage, both in Italy and
internationally.
Full press review is available upon
request.
Rai News
Repubblica
Corriere Innovazione
Corriere della Sera
Corriere Innovazione
Repubblica
CONTACTS
Country
Contact person
Contact details
USA, UK
Licia Minervini
[email protected]
Cell.: +39.331.6281076
Spain
Francesca D’Anselmo
[email protected]
Cell.: +34.618102389
France, Benelux
Nunzia Tricarico
[email protected]
Cell.: +32.487212902
Other Countries
Luca Desiata
[email protected]
Cell.: +39.328.2995905
For more info on the project, you can visit:
www.CorporateArtAwards.it
or contact us at [email protected]