SD05-LIVE1 template.indd - National Association of Realtors

Transcription

REALTO
TOR
RDAILY
SHOW
REALTORDAILY
SHOW
REALTORDAILY
w w w. R E A LTO R.o rg /re a l to r m a g
Fr i d a y t h r u M o n d a y, O c t 2 8 -3 1 , 2 0 0 5
®
SATURDAY
EDITION
Oct. 29
M AGAZINE
THE BUSINESS TOOL FOR REAL ESTATE
TA PROFESSIONALS
TATE
DON’T MISS THIS!
REBAC Day
Blink: First Impressions in Real Estate
Transactions
9:00 – 10:30 a.m.
Room 307
SHOW
SAN FRANCISCO
The Rush is on to Expo
A Look at Real Estate in the Year 2010
11:00 a.m. – 12:30 p.m.
Room 307
How to Build a Million Dollar a Year
Business…and Still Have a Life
1:00 – 2:30 p.m.
Room 134
S
General Session with Dr. Phil
4:00 – 6:00 p.m.
Ballroom, Moscone West
SHOW HOURS
Saturday
9:00 a.m. – 5:00 p.m.
Sunday
10:00 a.m. – 5:00 p.m.
Monday
9:00 a.m. – 2:00 p.m.
TODAY'S BEST IDEA
“Next time you delegate a task,
ask your delegate to paraphrase
your expectations for you. This
way you’ll be sure your expectations are heard and will be met.”
Donna Genett, Ph.D.
Learn more at:
If You Want it Done Right, You
Don’t Have to Do it Yourself
11:00 a.m. – 12:30 p.m.
Don’t Forget
Daylight Savings Time
ends at 2:00 a.m.
tonight. Set your clocks
back one hour.
Not since the Forty-Niners
raced toward Sutter’s Mill
has San Francisco seen such
excitement. With a record 621
exhibitors offering a mother
lode of products and services
estate
industry,
A for
N the
F Rreal
AN
CIS
CO
the 2003 REALTORS® Expo,
which opened last night, was a
gold mine of great ideas for the
Conference’s more than 26,000
attendees. Eager first-nighters thronged outside the two
halls before the 5 p.m. opening,
then just avoided a stampede as
they followed a lively jazz band
down aisles packed with dazzling PDAs, virtual and print
marketing options, and client
gifts galore. And because more
(From left) NAR CEO Terry McDermott; NAR President Al Mansell; Mike Conway, national sales associate for Systems Engineering
Inc., which sponsored the Expo; and 2005 Conference Chair Ann Pettijohn welcome 26,000 attendees to the 2005 Expo.
S Expo on page 4
See
SAN FRANCISCO
IMAGINE What’s in Store At NAR’s Booth
NAR’s IMAGINE booth is
where you can go to connect
with expert resources and access
the latest news and information
from NAR. New this year is the
REALTOR BenefitsSM Program
area (formerly the REALTOR
VIP® Program), entirely focused
on practical, everyday purchasing
solutions for your business and
personal life. “Meet and Greet”
partners from the REALTOR
BenefitsSM Program who will
show you how to be more efficient and to better market your
business. The Pacific Institute,
eNeighborhoods®, and Nextel
are just a few of the partners
scheduled. Drop by the booth for
a full schedule of partner appearances and demonstrations.
Take 20 minutes in the
IMAGINE Theater to enjoy
new presentations beginning
every half hour. (See page 6 for
a full schedule each day.) Session
topics cover leadership development from new REALTOR
BenefitsSM Partner, The Pacific
Institute; “Bluetooth®, Blogs,
and Beyond;” and Safety Tips
and Techniques. Watch for
Jamie Farr, Sgt. Klinger from
M*A*S*H, to take the stage this
afternoon from 1-4 p.m.
At the booth, you’ll also
find REALTOR BenefitsSM
Publications created to educate
real estate professionals and
their clients on topics ranging
from legal and environmental
issues to marketing techniques.
Members receive a 10 percent
discount on purchases made
during the Expo. (Discounts not
valid with any other offer.)
Browse the computer
kiosks
At the IMAGINE booth, you
can also learn about new programs, products, and services,
such as the national Commercial
Information Exchange and the
Technology and Intelligence
Briefings, designed specifically
S Booth on page 4
See
Why REALTORS® Love
Learn the reasons why top producers
love REALTOR.com® at Allan Dalton’s high
impact session today:
Saturday, Oct 29
11:00am • How Top Producers Effectively
Room 134 Use REALTOR.com® Marketing
Systems
��
WIN a PLASMA TV or a TRIP to the
2006 NAR Conference. Just enter
by visiting booth
1405 and tell us
why you love
REALTOR.com®.
in California
Don’t forget to
pick-up your
FREE State Pin.
“I estimate the Featured Homes Marketing™
System has netted approximately $150,000 in
additional commission in the last year alone… If
I ever had to cut something from my advertising
budget, I’d give up all of my print advertising
before I’d give up Featured Homes.”
Rosemary West
RE MAX Realty of Joliet
Top marketing agents LOVE being seen first with Featured Homes ™ .
Official contest rules and entry forms are available only at our booth. Approx. value of: Plasma TV is $2,500; Trip is $2,200.
2 REALTOR® Magazine Show Daily
FRIDAY/SATURDAY EDITION
www.REALTOR.org/realtormag
O c to b e r 28/29, 2005
High-octane
Tech Education
H A B I TAT F O R H U M A N I T Y
REALTORS® Make a Home
Thanks to the efforts of
REALTORS® in both the San
Francisco area and throughout
the nation, a three-bedroom
house at 948 Palm Court in
Oakland, Calif., today became
a home. The proud new owner
of the house, built in a cooperative effort between the
NATIONAL ASSOCIATION
OF REALTORS® and Habitat
for Humanity International, is
Beverly Loyo. She will share the
home with her granddaughter
Shakar Tilghman and Shakar’s
mother Sharleen Clark.
“We quite literally could not
have built this house without
you,” Janice Jensen, executive
director of East Bay Habitat
Help New Orleans
Habitat for Humanity
The devastation of
Hurricane Katrina destroyed
all 80 Habitat-built houses in
New Orleans, including the
one built for Rosalee Lewis
and her family during the
2002 NAR Conference. To
assist New Orleans Habitat
for Humanity in reconstructing its lost houses, stop by
Booth 3401 and share your
prosperity with those much
less fortunate.
for Humanity told the group of
REALTORS® and Habitat staff
who attended the Oct. 26 dedication. The home was the 100th
built by the East Bay Habitat.
“Habitat is not about giving
people a handout, but a hand
up,” 2005 NAR President Al
Mansell told the group. “We’re
placed here not for ourselves,
but to help each other. I’m
delighted to be able to share the
moment when Beverly achieved
her dream of homeownership.”
With the high home prices in
the Bay area, Loyo feared that
she could never afford a home,
but “having a chance to own a
home through Habitat allows
people to dream again,” she
says. “It also helps them plug
back into the community and
become involved.”
Loyo continues her involvement in East Bay Habitat by
serving on the Family Selection
Committee that matches other
prospective homeowners with
Habitat builds. “God blesses you
so that you can be a blessing to
others,” said Loyo.
Among the REALTORS® who
donated their time in cooperation with the East Bay Habitat
for Humanity and Loyo to complete the home, were members
of the Alameda Association of
REALTORS®, the Bay East
Proudly Sponsored By
Stewart® Information
Service Corp.
(Top) NAR President Al Mansell
makes it official as he hands the keys
to her new home to Beverly Loyo.
(Left) Vince Malta, 2006 President
of the CALIFORNIA ASSOCIATION OF
REALTORS® presents Loyo with a welcome to symbolize the warmth and love
she will find in her new home.
Association of REALTORS®,
the Berkeley Association of
REALTORS®, the Contra Costa
Association of REALTORS®,
the Oakland Association of
REALTORS®, and the West
Contra Costa Association of
REALTORS®.
Because of their efforts, the
home was completed before
the NAR Conference here in
San Francisco. REALTORS®
who volunteered during the
Conference helped construct
another Habitat House in
Livermore, Calif. NAR and its
members have built a home
each year for the last five
years in the city where their
Conference was held. This
year, REALTOR donations to
Habitat have also helped build
more than 400 homes in countries devastated by the tsunami.
Despite DOJ Suit, NAR Coverage is Positive
The strong housing market, REALTOR® response to
Hurricane Katrina, and the
popularity of real estate as an
investment have continued to
generate highly positive news
coverage for the NATIONAL
ASSOCIATION OF
REALTORS® despite the antitrust suit filed against the association by the U. S. Department
of Justice.
According to media content
analysis by Delahaye, a leading
media research firm, positive
coverage for NAR dropped
REALTOR® Magazin
Magazine Show Daily
2005 REALTOR® Conference & Expo
FRIDAY
EDITION
19 percent in September,
the month the suit was filed.
However, overall coverage of
the association was only 7 percent negative. Positive coverage
actually increased 5 percent to
reach 59 percent. Thirty-four
percent of coverage was neutral.
Some 616 news stories were
aired and published about the
association in September.
“Housing is a good investment” was the top NAR
message during the preceding months, appearing in
228 new stories. Coverage
Copyright 2005 NATIONAL ASSOCIATION OF
REALTORS®. All rights reserved.
Justice Department suit has
been limited both in scope
and impact to date. We have
generated editorials of support
in The Wall Street Journal and
positive news articles in The
Washington Post
Post, Philadelphia
Inquirer, and elsewhere. We’ll
continue to work with the
media aggressively and monitor
the situation carefully to ensure
that the DOJ suit doesn’t
affect the business climate for
REALTORS®,” said Steve Cook,
NAR vice president for public
affairs.
Show Daily Editorial Board
Editorial
Advertising
Vice President
and Editorial Director,
Publications Group
Pamela Geurds Kabati
Editor, Show Daily Mariwyn Evans
Senior Coordinator,
Marketing & Promotions
Jennifer Reihl
Northeast: James G. Elliott Co.: Diane Sacken,
Account Manager; 212/588-9200; Ext. 224;
[email protected]
Advertising Sales Associate
Jill Powers
Southeast and Texas: Jameson, Weinbrenner, &
Wilson Inc. Bob Jameson, Account Manager; 972/6691663; [email protected]
Editor
Stacey Moncrieff
Publisher & Senior Vice President,
Communications Frank J. Sibley
of the REALTORS® Relief
Foundation boosted communication of the “REALTORS®
build communities” message,
which reached new highs since
it has been tracked this year.
Recent focus groups of
Washington, D.C., elites conducted by NAR confirmed that
negative media coverage generated by the DOJ suit is having
almost no impact on policymakers and consumers.
“No one likes negative media
coverage, but the fact is that
the coverage prompted by the
Whether you routinely lead
the pack in your use of business
technologies or you’re not quite
ready to head out for your trial
lap, the Technology Learning
Center at this year’s NAR
Conference has a course for
you. So fasten your seatbelt and
get ready for even more handson training than ever before.
This year’s TLC includes
new courses on PC security, Advanced Tablet PC, and
Advanced Excel. Additional
classes cover such popular topics as Sprint® BlackBerry®,
Treo™ 650 by Palm®,
VREO REDTablet PCs, TOP
PRODUCER® contact management, VisualTour® virtual tours,
eNeighborhoods™, and a host
of Microsoft® applications and
operating systems.
These popular programs fill up
quickly, so check the monitor at
the TLC counter in Registration
for class availability. You can
also stop by any class no more
than 30 minutes before it
begins to see if there are lastminute openings.
“Everyone who attends the
TLC can gain the vital information and skills to become more
productive and profitable,” says
Malcolm Morris, president,
Stewart Title Guaranty Co.
As a leader of advanced technology solutions for real estate
professionals, Stewart provides
title insurance and related
information services required
for settlement through more
than 7,800 policy-issuing offices
and agencies in the United
States and in international
markets. Among other services,
Stewart® provides post-closing
lending services, automated
county clerk records, property
ownership mapping, geographic
information systems, and property information reports.
Don’t miss the opportunity to
learn more about Stewart® by
visiting Booth 1117 or accessing
www.stewart.com.
Web Producer, REALTOR® Magazine
Managing
g Editor, Show Daily Christina Hoffmann Spira
Art Director, Show Daily Julie Fournier
Advertising Production Coordinator Karin AlbrightColeman
Production John Carter, Jessica Sypniewski
Photography Brant Bender, Kevin Berne
Online
Kristin Paxton
Senior Editor
Robert Freedman
San Francisco Fun Facts from The Great San Francisco
Trivia and Fact Book, Janet Bailey, Cumberland House,
1999
REALTOR®, REALTORS®, and REALTOR-ASSOCIATE® are registered collective membership marks of the
NATIONAL ASSOCIATION OF REALTORS®, and may only be used to identify real estate professionals who
are members of the NATIONAL ASSOCIATION OF REALTORS® and subscribe to its strict Code of Ethics.
Inside Sales Representative
Carole McLaughlin,
Tiffni Williams
Advertising Sales
Administrator
Alvin Pulley
Midwest: Steve Coughlin, Account Manager;
312/329-8340; [email protected]
Michigan: Ed Fisher & Co., Ed Fisher, Account
Manager 248/540-0948; [email protected]
West: James G. Elliott Co., Ted Hemminger, Account
Manager; 213/624-0900, Ext. 1209;
[email protected]
Views and advertising expressed in the REALTOR® Show Daily are not necessarily endorsed by the NATIONAL ASSOCIATION OF
REALTORS®. The information contained within should not be construed as a recommendation of any course of action regarding financial, legal, or accounting matters by the NATIONAL ASSOCIATION OF REALTORS®, the REALTOR® Show Daily, or its authors.
Learn how at booth #2305 where there’s an
iPod®nano winner every 90 minutes.
1-800-252-3366 • REALTYEXECUTIVES.COM
V O I C I N G YO U R V I E W S W H AT ’ S T H E B I G G E S T C H A L L E N G E FA C I N G R E A L E S TAT E T O D AY ?
SATURDAY EDITION
O c to b e r 29, 20 05
RPAC on Track for 2006 Elections
The potential loss of mortgage industry deductions for
both primary and secondary
markets is a grave concern,
especially in a resort market
such as ours.
Amy Dorsey, CRS®, GRI
Slifer, Smith & Frampton
Beaver Creek, Colo.
Removals of restrictions for
entering the industry have
allowed too many unqualified people to practice. Now
people can apprentice for one
year and then go out on their
own, but they often don’t
know the laws and aren’t
equipped to serve clients.
Andile Ben-Mazwi and
Patience Ben-Mazwi
Port Elizabeth,
South Africa
Buyers who think that they
can find a home on the
Internet and just make an
offer. They don’t realize how
much they need a REALTOR®
to help them negotiate and
understand the law.
Nancy Suvarnamani,
CRB, CIPS
Century 21 S.G.R.
Chicago
Thanks to hundreds of
thousands of REALTORS®
across
the
country,
the
REALTORS®Political Action
Committee is well on its way to
having the resources necessary
to make a real difference in the
off-year congressional elections
a year from now.
“We have had another record
fund-raising year in 2005. Once
again we’ll have the resources we
need to elect pro-REALTOR®
candidates, and now we’re able
to give funds to our best supporters earlier than ever before. It’s
not business as usual anymore,”
says 2005 RPAC Chair Bill Watts
from Denton, Texas.
RPAC has traditionally waited until the election year to
distribute Special Recognition
funds—those large dollar contributions requiring RPAC
Trustee approval. This year,
however, the trustees “maxedout” contributions to proREALTOR® candidates early,
giving favored candidates the
$5,000 maximum contribution
allowed by law a full year before
the election. This early support
is crucial to candidates and thus
highly appreciated. RPAC funds
Significant Portion of Florida Sales
Made by Foreigners; Trend Seen
Homebuyers from countries
around the world are contributing to the U.S. housing
boom, according to the 2005
OF REALTORS® Profile of
International Homebuyers in
Florida. Take Florida. There, foreign buyers account for 15 percent of the state’s home sales, the
survey says.
And NAR’s Managing Director
of
Quantitative
Research
Lawrence Yun, who presented the
survey results at the Resort and
Second Home Forum Thursday,
said the findings “imply there’s
a long-term trend occurring,”
marking an important business niche. Forty-nine percent
of respondents indicated that
the percentage of international
homebuyers in the state in the
past five years has increased.
Factors helping to drive foreign homebuying activity include
affordable air fares; the rise of the
euro, which allows buyers more
house for the money; and worldwide demographics. In Europe,
like the United States, baby
boomers are looking for ways to
maximize their return on investment as they approach retirement—a strategy that includes
purchasing second homes.
The United Kingdom is the
No. 1 country of origin for foreign homebuyers, accounting
for one-third of all international
purchasers. Another one-third
hail from South America. The
median price foreign buyers
paid for a single-family home
was $299,000, while the median
price paid for a Florida home
generally is $196,200, suggesting foreign buyers are likely to
spend more.
Nearly
1,000
Florida
REALTORS® who closed transactions with non-U.S. residents
in the previous 12 months
responded to the survey.
Booth
classes, such as Fundamentals
of Commercial Real Estate
and the Resort and Second
Home Property Specialist
Certification.
See how REALTOR.org
.org delivers you unmatched industry
news and trends. Check out the
site at the REALTOR.org
.org kiosk
and get the business tools and
tips to help you thrive in the real
estate marketplace. Register for
access to exclusive benefits. And
don’t miss the chance to enter to
win a laptop!
As always, the NAR staff at
the booth’s Information Central
kiosk can provide answers—
whether you need to know how
to find association contacts or
the latest Field Guides of library
resources online.
Don’t forget, NAR’s booth is the
only place where you can shop
‘til you drop and save 50 percent
on REALTOR® wearables from
the REALTOR® Team StoreTM.
With recent findings that the
REALTOR® brand generates an
average of $32,000 in incremental income for members,
NAR’s IMAGINE Booth 3205 is
the place to take your brand to
the next level.
Continued from page 1
Commission discounting that’s
unrealistic so that brokerage
companies can't make a reasonable profit.
Erlyn Ramirez-Diaz
TIRI Real Estate
Guaynabo, P.R.
are also prized by candidates
because they’re contributed for
what REALTOR®-friendly candidates want most—direct financial contributions to their campaigns. In addition, by maxing
out support early, NAR sends a
strong signal to Congress that
we support those who support
REALTORS®.
This early support was possible
due to a remarkable $5,533,216
in contributions to RPAC
through Oct. 1, 2005. These
record levels place us 28 percent
ahead of last year’s receipts. All
50 states have already met more
than 100 percent of their goal
for the year. Leading the state
totals is South Dakota, which
has exceeded its donation goal
by 347 percent.
RPAC isn’t only the largest
PAC, but also the most bipartisan. RPAC’s philosophy is that
REALTORS® aren’t Democrats
and Republicans, but members
of the “REALTOR® Party.” For
the last few years, RPAC’s direct
contributions have been divided
nearly evenly between Democrats
and Republicans—with a slight
edge to the Republicans since
they’ve held a majority in both
houses of Congress.
A complementary program to
RPAC is the President’s Circle, a
“direct giver” program that allows
REALTORS® at the Sterling,
Crystal, or Golden R levels to
make an additional $2,000 hard
dollar direct contribution to a
select number of RPAC-supported
candidates. These funds are above
the RPAC contributions these candidates receive.
Since RPAC is limited to
$10,000 per election cycle in
direct contributions, these individual contributions are more
important than ever in giving
RPAC that extra edge. So far in
2005, the President’s Circle program has disbursed more than
$334,000 to National Party
Committees and Congressional
candidates to help fund their
campaigns. This figure represents a 26 percent increase over
2004.
for commercial practitioners by
the REALTORS® Commercial
Alliance (on Saturday and
Monday). And learn how
the Center for REALTOR®
Technology can help you expand
your tech knowledge on Friday
and Sunday.
Click into the REALTOR®
University kiosk, NAR’s online
education course provider, to
learn about new course offerings, continuing education, and
certification and designation
Larry Von Feldt, RPAC’s 2005
National Political Fundraising
Chair, says, “Every member of our REALTOR® association needs to participate in
RPAC to protect our industry.
Their support is crucial so that
REALTORS® have a significant
voice in Congress. Without our
members’ support, we have no
voice. I strongly encourage members to get involved if they have
not already done so by contributing to RPAC.”
NAR Expo
Continued from page 1
than 180 of these exhibitors are
greenhorns at the Expo, even
old hands found find plenty
of fresh ideas and stimulating
products.
“The dual themes of this
year’s Conference are ‘Master
Your Market’ and ‘Build Your
Business.’ The great vendors
REALTORS® can visit at the
Expo present a golden opportunity to learn how to do just that,”
says Ann Pettijohn, chair of the
2005 Meetings & Convention
Committee and 2004 president of the CALIFORNIA
ASSOCIATION
OF
REALTORS®.
Adding to the high energy
at the opening were stations
offering free-flowing California
wines, courtesy of Systems
Engineering Inc. Opening
nighters also got a jump on getting their game cards stamped
by vendors participating in
the Cash In and Win contest,
sponsored by title sponsor
Countrywide. The Cash In and
Win drawing will be held on
Saturday and Sunday at noon
and 4:30 p.m. The grand prize
drawing is Monday at 12:30
p.m. Drop completed cards at
the Countrywide Booth 905.
At NAR’s IMAGINE Booth
3205, Halloween came a little early, with treats, spooky
costumes, and Legos building
blocks and toys that let attendees IMAGINE they were kids
again. IMAGINE will play host
to a full array education programs during the Conference,
ranging from “Unleashing Your
Personal Best” to a first-ever
industry preview of RELAY,
NAR’s new online transaction
management system. Look on
page 6 each day for a complete
schedule of events.
The EXPO will remain open
from 9 a.m. until 5 p.m. on
Saturday, 10 a.m. until 5 p.m.
on Sunday, and wind up on
Monday from 9 a.m. until
2 p.m.
F R I D AY/S AT U R D AY E D I T I O N
O c t o b e r 2 8 -2 9, 2 0 0 5
R E A LTO R ® M a ga z i n e
EverydayBenefits.
Call it a perk, call it a frill, we call it REALTOR Benefitssm.
It’s simple––we reward you for doing the things you already do. REALTOR VIP ® is now REALTOR Benefitssm,
the program from the NATIONAL ASSOCIATION OF REALTORS® that offers practical solutions on the
publications, products and services you already use every day—both at the office and at home. And when you
use your REALTOR Benefitssm we all reap the benefits, since it helps to keep NAR membership dues low.
So visit www.REALTOR.org/RB5 or stop by NAR’s IMAGINE Booth #3205 to discover the value everyday.
Real Strength.
Real Advantages.
5
6 R E A LTO R ® M a ga z i n e S h ow Da i l y
O c t o b e r 2 8 -2 9, 2 0 0 5
FEDEX
BOOTH 3205
FedEx delivers for NAR members
THEATER
Friday
5:00-8:00 P.M.
Opening Night
Celebration “Imagine
You’re a Kid Again”
Saturday
9:30 A.M.
10 Things to Make Your
Web Site More Usable,
Useful, and Profitable
Bill Bullman and Brent Leffew,
partners, Colony Interactive
The power to be a better you
Unleashing Your
Personal Best
Doreen Lecheler,
The Pacific Institute
10:30 A.M.
Get Compliant with the
Department of Energy’s
13 SEER Standard
American Home Shield
11:00 A.M.
Making Money No
Matter Which Way the
Real Estate Market Goes
Diane Kennedy, CPA, author
and leading tax strategist
11:30 A.M.
How Feng Shui and
Real Estate Work Together
Holly Ziegler, Feng Shui expert,
broker, and author
12:00 P.M.
Personalized
Marketing Materials
at No Cost to You
Lowe’s
Meet Jamie Farr, Cpl.
Klinger from M.A.S.H.
REALTOR Benefits
Partners Meet these
SM
partners at Booth 3205
on Saturday.
11:30 A.M.
Talking House
12:00 P.M.
ZipForm
12:30 P.M.
Xerox
1:00 P.M.
e-Neighborhoods
“I was already a positive person
who’d been successful, but after
The Pacific Institute’s program, I
felt more motivation, energy, and
enthusiasm than ever. I knew I
could do even more and do it better than before.”—2006 NAR
First Vice President Dick Gaylord
IIE-Today is a personal, desktop-based learning system that
A GIFT WITH AN ATTITUDE
1:00-4:00 P.M.
American Home Shield
Let IIE-Today help you
■ Become more profitable
■ Lead and influence with
vision and impact
■ Adapt quickly and with ease
to an ever-changing market
■ Achieve balance in your life
combines decades of research
and experience into 25 powerful,
five- to 10-minute video-facilitated lessons. These sessions can
immediately and significantly
improve your performance in
your personal, professional, and
organizational lives.
“Love it. The interactive feature
of the program is great. You can
do it at your own pace.”—2006
NAR President Tom Stevens
Unlike many listen-and-forget training programs currently
on the market, IIE-Today is
designed to create profoundly
effective and lasting change.
ings now.
Stop by the FedEx Booth 3325
to sign up, or link your existing
FedEx account to this program
and receive a free gift.
Start shipping—and saving—
today!
NAR members can also enroll
in FedEx special REALTOR
BenefitsSM pricing by going to
fedex.com/nar and entering
NAR passcode LCRS8P12, or by
calling 866/869-1171 and mentioning code 5101-12.
Rooted in a deep understanding of human psychology and
real-life decisionmaking, IIEToday helps you dramatically
boost personal efficacy, motivation, and visualization skills in
a way that’ll forever alter how
you look at personal and professional situations.
Mention this article to obtain
your trial copy of the IIE-Today
coaching system when you visit
The Pacific Institute Booth
3621 in the North Hall of the
Expo. Additionally, through the
REALTOR Benefits(SM) Program,
The Pacific Institute is offering
NAR members 10 percent off
the suggested retail price of the
IIE-Today coaching system. For
more information, visit www
.thepacificinstitute.com/nar, or
call 866/559-0443.
COUNCIL OF RESIDENTIAL SPECIALISTS
IMAGINE Being
Tech-Savvy: Bluetooth®
Blogs, and Beyond
Todd Costigan and Keith Garner,
NAR’s Center for REALTOR ®
Technology
11:00 A.M.
The Pacific Institute, a new NAR
partner in the REALTOR
Benefits(SM) Program, offers
REALTORS® a solution to
improve both their business and
personal lives with Investment in
Excellence®-Today. As a product
offered through the marketleading Pacific Institute education and consulting services,
IIE-Today makes achieving success easier—and more convenient—than ever before.
We
know
how
busy
REALTORS® are. To be successful, you must be in the market.
At the same time, you have to
constantly stay focused and
motivated to remain successful.
TA R G E T ® G I F T C A R D S
12:30 P.M.
The Pacific Institute
(weighing under 8 oz.) with
FedEx Priority Overnight® and
FedEx Standard Overnight® services and up to 12 percent on select
FedEx Ground® services.
Shipping with FedEx is fast and
easy at fedex.com. You can print
your shipping labels and return
labels for your client, notify
recipients by e-mail their packages are on the way, track the
status of your packages, schedule
your pickups, and even keep
your shipping address book. And
with more than 49,000 convenient drop-off locations for FedEx
Express® packages, it’s easy to get
contracts to clients faster.
All you need to do is sign up to
start saving. There’s no enrollment fee or shipping quotas to
meet. Take advantage of the sav-
T H E PA C I F I C I N S T I T U T E
10:00 A.M.
10:30 A.M.
The little REALTOR® pin on your
lapel says a lot about you. Trustworthy. Knowledgeable. Experienced. Those same traits made
FedEx one of the world’s most
respected delivery companies,
and NAR’s REALTOR BenefitsSM
exclusive provider of shipping
services for NAR members. You
can utilize one of the most recognized brands in the world to
deliver your documents and contracts to clients and save up to 21
percent on envelope shipments
A Target® GiftCard
says cool, hot, and just
my style. The most
talked-about gift card
anywhere is also the
most versatile. From
the perfect closing or referral
gift for your clients to rewarding your employees and salespeople for a job well done, it’s
the gift card everyone can’t
wait to use.
Buyers and sellers can get
what they really want for
their new home with the
Target® GiftCard, good for a
million and one things—
stylish home stuff like Isaac
Mizrahi Home® and Michael
Graves Design,™ fashion
accessories, practical necessities, or something for
home improvement. And
they can use it at more than
1,300 Target stores and at
Target.com.
Have a special promotion
coming up? Use our name
and GiftCard images in your
marketing materials. (Some
restrictions apply.)
Need a gift superfast? Grab a GiftCard
Fast Pack in bundles
of 10, 20, and 50 right
now at Guest Service
in your neighborhood Target.
The Target® GiftCard also
adds the enormous appeal of
the Target brand to any
business. Available in a
choice of cool designs and
flexible packaging options, it
instantly shows that when it
comes to gifts, you know
what’s hot.
Best of all, the Target ®
GiftCard is totally flexible.
The Target ® GiftCard is
available in amounts from
$5-$1,000 per card. There
are no fees and no expiration dates. And you can
order one or thousands,
with free shipping for bulk
orders. Call 800/5GIFTS5,
or visit Target.com/corporate
giftcards for more details.
Or stop by Booth 4300 to
learn more.
CRS Day: New business
ideas to learn and share
Don’t miss an exciting moment
of the productive and valuable
real estate instruction and discussion this Friday, Oct. 28, as
CRS Day comes to San
Francisco. The afternoon events
include a special panel discussion on building your business,
along with a more informal networking session where professionals can exchange their own
unique strategies for success.
CRS-sponsored events are free
for NAR Conference registrants.
Fire up your energy with “Take
Your Business to the Next Level,”
1–2:30 p.m. in Room 307. This
idea-packed panel discussion will
feature five top-producing CRS
designees who’ll discuss the systems, marketing, negotiating, selling, and pricing strategies to help
you kick your business into high
gear. The panel will be moderated
by Howard Brinton, founder and
CEO of Star Power Systems.
Council 2005 President-elect
Randy Eagar, CRS®, CRB, says
Brinton brings a wealth of
expertise to the session. “His life
is spent interviewing the topproducing salespeople in the
country from all sorts of markets. He’s seen it all, and he can
convey his material in a no-nonsense approach,” Eagar says.
Joining Brinton will be a formidable panel of stellar salespeople who’ll share their secrets
of success. They are Barbara
Brady, CRS®, CIPS®; Martha
Hendrick, CRS®, ABR®; Russell
Shaw, CRS®, GRI; Tami
Spaulding, CRS®, GRI; and
Debbie Yost, CRS®, GRI.
Stay put and keep the great
ideas coming at the “Agent
Money Making Idea Exchange”
from 3:30-5 p.m. Brinton will
facilitate in-depth discussions of
strategies real estate pros can
use to increase listings, use
teams effectively, develop marketing that works, and create
customers for life. Don’t forget
to bring your promotional materials and business cards to this
valuable networking event.
WITH LANDAMERICA’S COMMITMENT TO SERVICE,
CLOSINGS WIND UP SMOOTHLY EVERY TIME.
If that ticking you hear is the sound of another frantic closing countdown,
it’s time to consider all that LandAmerica can do to make your transactions
trouble-free from start to finish.
With the title underwriting strength of Commonwealth, Lawyers Title,
and Transnation, a subsidiary network of more than 800 company offices and
the support of over 10,000 agents, LandAmerica has you covered—from title
and escrow to inspections, appraisals to credit reports, flood certification to
home warranty. And with over 125 years as a premier provider of real estate
transaction services, LandAmerica also has the experience you can trust to
make every closing smooth and predictable.
So before the stress of racing against time really gets to you, why not
get in touch with your local LandAmerica office today? Because with all you
have to do—and all that we can do to help—it definitely won’t be a minute too
soon. To locate a LandAmerica office near you, visit www.landam.com or call
LandAmerica Customer Service, toll-free at 800-446-7086.
©2005 LandAmerica is a registered trademark of LandAmerica Financial Group, Inc.
8 R E A LTO R ® M a ga z i n e S h ow Da i l y
O c t o b e r 2 8 -2 9, 2 0 0 5
LOWE’S
Give a gift buyers can really use
Real estate professionals now
have another tool to show their
appreciation to the sellers and
buyers they work with, thanks to
Lowe’s Home Improvement. As
part of NAR’s REALTOR BenefitsSM Program, Lowe’s will send
free customized mailings from
REALTORS® to clients and customers who are selling, buying,
or searching for homes. The mail-
ings will offer savings coupons
and rebates for Lowe’s products
and services. Clients and customers will also receive tips on
preparing their house for sale or
making a new house a home.
“With this new offering, our
members can address the unique
home-improvement needs of
their clients and customers,” says
Bob Goldberg, NAR’s senior vice
president of marketing and business development.
To get started, visit www.lowes
realtorbenefits.com and register.
You’ll be prompted to create a
profile, including business phone
number, company logo, and personal photo. All of this information will be printed on the cards
sent to your clients and customers.
Once you’ve registered, the site
allows you to maintain a list of
clients and customers, establishing them as sellers, prospective
buyers, or new homeowners.
Once you have entered a client
or customer into the system, a
personalized card from you with
your choice of special offers will
be sent to your client or customer within seven days. You can
chose from a variety of customized offers from Lowe’s available only to REALTORS®.
Since the average homeowner
spends about $3,000 in home
improvements to prepare a
home for sale, this money-saving program will help you build
customers for life.
Stop by Booth 3505 to learn
more about how Lowe’s can
make you memorable to clients.
And while you’re there, take a
minute to relax and enjoy a
freshly baked cookie and a hot
cup of coffee on Lowe’s.
SENTRILOCK
TOP PRODUCER®
MAKE EVERY LEAD COUNT
Every day more and more
homebuyers and sellers are
researching their real estate
options online. These increasingly Web-savvy consumers
want quality information and
they want it fast. In fact, a
recent industry survey found
that 65 percent expect a
response within four hours.
TOP PRODUCER 7i gives
you the industry’s most
advanced system for capturing and converting leads,
keeping clients and customers
informed about your service
activities, and consistently following up with past clients.
It all starts with a fast
response to online inquiries.
TOP PRODUCER 7i can be
seamlessly integrated with
your personal Web sites and
REALTOR.com®. When a consumer makes an inquiry, you’re
instantly notified via TOP
PRODUCER SellPhone, and a
contact record is automatically
created in your TOP PRODUCER 7i database. Once
these inquiries are in your
database, you can draw from
TOP PRODUCER 7i’s library
of follow-up action plans to
quickly create and then assign
a personalized action plan.
With these plans in place,
you’ll be in a better position to
get prospects’ business when
they decide to buy or sell.
TOP PRODUCER 7i’s
advanced system also offers
you mobile connectivity and
convenience with several
accessory programs.
■ TOP PRODUCER 7i
Sellphone. Get instant lead
alerts for consumer
inquiries.
■ TOP PRODUCER 7i
Remote. Work offline on
your notebook computer.
■ TOP PRODUCER 7i
for Palm handhelds. Take
your database with you.
■ TOP CONNECTOR 7i.
Import MLS comparables
data and photos directly
into your CMAs.
“Today’s consumers are
increasingly sophisticated and
demanding. That’s why it’s
essential for salespeople to
have an effective lead-management system in place for dealing promptly with inquiries,”
says Errol Samuelson, president of TOP PRODUCER
Systems. “At the same time,
many Internet consumers are
in the early stages of researching their options, so it’s important to follow up consistently.
TOP PRODUCER 7i gives real
estate professionals a state-ofthe-art system that makes it
easy to do both.”
For more information, visit
Booth 1405, call 800/4448570, or order online at www
.topproducer.com.
M E M B E R I N F O R M AT I O N S E R V I C E S F O R U M
Rate your communications
If you’re not communicating
effectively with prospects and
customers, you’re not going to sell
much real estate. Let noted speaker and trainer Rolf Anderson,
Rolf Anderson Seminars, give
you a communications audit
during the Member Information
Services Forum, Friday, Oct. 28
from 9–11 a.m. in Room 135.
Anderson will show you how to
coordinate all your communications tools for a consistent, effective message. You’ll learn new
ways to communicate using
high-tech methods. Best of all,
you’ll leave the session with a
personalized road map for creating your own integrated marketing program.
Unlock your success
Across the country, most real
estate practitioners rely on
mechanical or electronic lockboxes to store keys at homes
they’re marketing. To help make
their lives easier and more productive, SentriLock LLC has created the REALTOR™ Lockbox, a
new generation of simple and
secure electronic lockboxes. The
REALTOR™ Lockbox uses
proven technology components
that have met the demands of
the banking, defense, and satellite TV industries for years.
Reliable, secure technology
housed in a durable metal enclosure ensures that the REALTOR™ Lockbox will serve your
organization well into the future.
The first installation of the
REALTOR™ Lockbox occurred
in June 2004. Just over a year
later, SentriLock had about
100,000 lockboxes being used by
about 30,000 sales associates in
60 different associations coast to
coast. Associations using our system range from less than 100 to
more than 7,500 members. While
most of our lockboxes have
replaced competing electronic
lockboxes, many have also been
deployed by associations upgrading from mechanical lockboxes. A
few have even been implemented
as the association’s first foray into
the lockbox market.
Some of the features that have
driven SentriLock’s success
include the secure and unparalleled convenience of our inexpensive credit-card-sized, electronic
“smart card” key; the integrated,
illuminated keypad on the lock-
box; the large front-opening key
compartment; our unique “keyless” access modes; a “call before
showing” mode; an audit trail of
key compartment accesses; flexible showing hours restrictions;
and optional homeowner “donot-disturb” mode. Many of the
features of the SentriLock system
are the direct result of specific
requests from actual practitioners and associations.
Furthermore, as an NAR majority-owned company, SentriLock is
directly accountable to the real
estate community. Our first priority is to serve the industry with a
high quality, competitively priced
system and outstanding customer
service.
Stop by and visit us at Booth
3519 to learn more about the
REALTOR™ Lockbox and to discover why SentriLock is the value
leader in the industry. Also, contact James Reynolds, senior
accounts manager, at 513/6185802, or e-mail us at [email protected] to get more information or to set up a meeting.
E- P R O ®
Be part of the future withe-PRO®
As more and more consumers
begin their search for real
estate-related information on
the Internet, it’s critical that real
estate professionals are well
educated in the use of technology. Realizing the importance of
technology training, NAR offers
its members the e-PRO® certification course. The program is
designed to prepare real estate
professionals to make the
most of Internet technology
and to identify, evaluate, and
implement new Internet business models.
The vision for the future of ePRO® certification is to create a
well-trained, core group of real
estate professionals who thrive
in the online-based real estate
industry. The e-PRO® Internet
professional belongs to a special
community that enjoys greater
financial rewards as the result of
their e-PRO® certification.
The e-PRO® course is available
for real estate professionals,
association management executives, or property managers. The
course is presented entirely
online. Because of the course’s
innovative design, students are
able to complete the Web-based
course at their own pace, when
and where they want, via any
Internet connection.
The certification program is
provided exclusively through
InternetCrusade® at Internet
Crusade.com, a member of
NAR’s REALTOR BenefitsSM
Program. Specializing in online
publishing, the San Diegobased company also provides a
suite of domain-name services
and related tools, including
domains, domain hosting, email systems and hosting, listservs, online voting, and surveys. InternetCrusade’s principals have more than 100 years
of combined real estate industry experience.
Come by and visit Booth
3400 to see what e-PRO® and
InternetCrusade can do for you.
For more information on the
course, go to http://eProNAR
.com. For more information on
InternetCrusade, go to http://
InternetCrusade.com, or call
866/377-0627.
O c t o b e r 2 8 -2 9, 2 0 0 5
You spend 80 hours a week matching
people to homes. Don’t spend another
minute matching them to a lender.
At Chase Home Finance we understand the importance of a great customer
relationship, that’s why we give your customers the same high level of attention
you do. Plus, Chase offers a wide array of mortgage solutions including:
•
Fixed and Adjustable Rate Mortgages
•
Jumbo and Super Jumbo Home Loans
•
Interest Only
•
FHA/VA
•
Low down payment programs
•
Loans for clients with less than perfect credit and more.
Don’t spend another minute finding the perfect lender, call Chase today.
Visit us at booth #605 and find out why you will never need another
lender or visit us on the web at http://homeloan.chase.com to find the
nearest mortgage branch.
For referral sources only and not for distribution to consumers. This is not an advertisement to extend consumer credit as defined in Regulation Z, Section 226.2 For down payments less than 20% (loan to value ratios in excess of 80%),
Mortgage Insurance (MI) is required and MI charges apply. All loans are subject to credit and property approval. Program terms and conditions are subject to change without notice. Not all products are available in all states or for all loan
amounts. Other restrictions and limitations apply. © 2005 JPMorgan Chase & Co. All Rights Reserved. 2A-7567B 08/05
9
1 0 R E A LTO R ® M a ga z i n e S h ow Da i l y
O c t o b e r 2 8 -2 9, 2 0 0 5
C O U N T R Y W I D E TM
C E N T E R F O R R E A LT O R ® T E C H N O L O G Y
Top education, great loans Tech for every taste
There are so many exciting
events happening this year at
the Countrywide booth that it’s
hard to keep them all straight.
Here are the highlights.
Entrepreneurial Excellence
Series. Some of America’s leading business authors and strategists will share their insights
with you at this Countrywidesponsored series during the NAR
Conference. The five dynamic
sessions, which are included in
full-conference registration, feature Drs. Jackie and Kevin L.
Freiberg, co-authors of GUTS!
Companies that Blow the Doors
Off Business-as-Usual; Malcolm
Gladwell, author of Blink: The
Power of Thinking Without
Thinking and The Tipping Point;
Richard Teerlink, former HarleyDavidson chairman and author
of More than a Motorcycle; Ken
game lets you try your hand as
San Francisco street-racecar
drivers speed their way to faster
closings.
Cash In and Win. Countrywide is a title sponsor of NAR’s
daily Cash In and Win drawings,
so participants can stop by
Booth 905 to pick up one of the
Cash In and Win scorecard
stickers needed for a chance to
win $1,000. Daily drawings for
the cash prizes will also take
place at the Countrywide booth.
Full details regarding NAR’s
Cash In and Win drawings are
available on the back of the
scorecard included in the Expo
registration packet.
To learn more about Countrywide’s wide array of loan products or to locate a representative
near you, call 800/877-LOAN or
stop by Booth 905.
Blanchard, author of The OneMinute Manager and The Secret:
What Great Leaders Know... And
Do; and Guy Kawasaki, author of
Rules for Revolutionaries. See
the Conference program for
details on times and rooms.
Book Signing. Meet Entrepreneurial Excellence presenter and
best-selling author Ken Blanchard
when he signs his books at the
Countrywide booth. He’ll be
signing his books and fielding
questions from Expo participants on Sunday, Oct. 30, from
3-4 p.m.
Grand Prix. Stop by the
Countrywide booth to test your
driving skills at “The Countrywide Grand Prix.” This video
CENDANT
All Cendant brands at Expo
Cendant is the world’s
largest franchisor of real
estate brokerages, and
its family of real estate
brands is well known
around the world. Today,
there are more than
14,000 offices and
300,000 sales associates
worldwide
operating
under one of Cendant’s
five real estate brands: Century
21®, Coldwell Banker®,
Coldwell Banker Commercial®, ERA®, and
Sotheby’s International
Realty®.
Collectively,
Cendant’s real estate
brands were involved in
one out of every four
homes bought or sold in
the U.S. in 2004.
During the 2005
REALTORS® Conference & Expo,
each of Cendant’s real estate
brands will host information and
training sessions for its proprietary LeadRouter lead management system.
Whether you are a broker/
owner or a sales associate, stop
by Booth 4305 to learn more
about how the people, systems,
and resources that power these
leading brands can add value to
your business.
and every level
Whether you’re a techno-neophyte or prepping for programmer, one of the nine education sessions sponsored by
the CRT is right up your alley.
Friday, Oct. 28
11 a.m.–2:30 p.m. Get the
inside scoop on Internet lead
cultivation. Room 102
1–2:30 p.m. Learn how
standardized real estate transactions standards (RETS) can
benefit your business. Room
104
3:30–5 p.m. Find out if
technology and the new business models it spawns can
change the real estate industry. Room 250
Saturday, Oct. 29
9–10:30 a.m. Learn the latest information-security practices to help you protect your
business data. Room 200
11 a.m.–12:30 p.m. Get the
inside scoop on tech toys for
real estate. Room 104
1–2:30 p.m. Take a step
toward paperless transactions
with a session on best transaction-management practices. Room 135
Sunday, Oct. 30
1–2:30 p.m. Pick up tips on
how to optimize your compa-
ny’s search-engine performance. Room 104
3–4:30 p.m. Find out how
to build customer loyalty
using e-mail, blogs, and other
Internet tools. Room 104
Monday, Oct. 31
11 a.m.–12:30 p.m. Get a
security lowdown on the latest threats to your computer.
Room 301
NAR’s Center for REALTOR® Technology provides
REALTORS® with informed,
industry-focused technology
advice. It can assist brokerage
companies, multiple listing
services, commercial information exchanges, and state
and local REALTOR® associations in the development,
selection, and profitable use
of business technologies.
The CRT also serves as the
Voice of Real Estate to the
technology community. The
Center works as a partner with
technology developers and
vendors to help them understand the true business needs
of the real estate industry. CRT
also promotes the use of standards and industry best practice that’ll help keep REALTORS® at the forefront in the
21st century. Contact CRT at
[email protected].
T H E P E R S O N A L M A R K E T I N G C O M PA N Y
R E A L E S TAT E B U Y E R ’ S A G E N T C O U N C I L
REBAC DAY: REALITY TV MEETS REAL ESTATE
REBAC Day is Taking Care of
Business—and it’s a can’t-miss
event! Get a whole new perspective on how to improve your
business when REBAC presents The Learning Channel’s
“Taking Care of Business,”
“dream team” of business consultants, Richard Laermer,
Christina Manca, Mitch Kates,
and Mark Becker on Saturday,
Oct. 29 in Room 302.
“We’re
here
to
help
REALTORS® modernize their
approach to business on every
level: marketing, sales teams,
collateral, and outside public
relations, and, of course, how
the office appears at eye level.
Competition is killer nowadays and that’s why remaking
your space—and your mission—is so pertinent,” says
public relations guru Laermer.
Earlier this year, the “Taking
Care of Business” team conducted a business makeover
for a REBAC member. It’ll
reveal the results and the lessons you can take away and
apply in a two-session presentation. The first session runs
from 11 a.m.-Noon; the second
from 1:30-3 p.m.
“Since the four of us are business people outside the show,
we know what it’s like to want
things to happen quickly,”
Laermer adds. “In this case,
we’re really intrigued by an
opportunity to make it all go
on live. In addition to being
business consultants, we feel
like Broadway entertainers.
You can be assured we’re going
to make it fun and anything
but dry for everyone. Like the
saying goes, we know drama.
With four completely distinctive personalities providing
different perspectives on the
makeover, plus feedback from
our client, you can be sure
you’ll walk away with tools
you can use–and a good time
you’ll long remember!”
And don’t forget to visit
Booth 3725 to learn more
about the many programs and
products for buyers’ agents, or
go online to www.rebac.net.
For the ABR® Course-A-Day
Giveaway, REBAC will award
tuition for the two-day Accredited Buyer Representative
Designation course to one winner every day the Expo is open.
To enter, visit the Booth 3725
and fill out a registration form.
The Dream Team
Make your newsletter
stand out from the crowd
Stand out in the mail with digest
newsletters. Digest newsletters
from The Personal Marketing
Company mail flat without the
need for tabs so you get maximum impact when your message
is delivered. Not only do you get
eight lines of custom personalization with a custom Web graphic,
but we’ll also add your color
photo and color logo print for no
extra charge. Additionally, you
can update your mailing lists
online for free. Visit Booths 1423
and 3931 to see the great marketing options we have to offer.
Newsletters are an ideal way
to consistently stay in contact
and build relationships with
prospects. Here’s what some of
our digest newsletter customers
have to say.
“The key is that people forget
real estate practitioners no matter how good a job you do. And
the newsletter keeps your name
out there.”—Nelson Zide, ERA
Key Realty Services, Framingham, Mass.
“You have to have your name
out in front of people all the
time. ‘Out of sight, out of mind’ is
really true in real estate.”—Steve
Shrager, Prudential California
Realty, Encino, Calif.
“We have researched many ways
to achieve consistent contact and
have found the most effective to
be with a newsletter. Using The
Personal Marketing Company to
stay in touch has allowed our
business to grow each year with
little effort.”—Stan and Mary
Pritchard, Century 21 Judge Fite
Co., Carrollton, Texas
With more than 25 years helping real estate professionals build
their business—and incomes—
The Personal Marketing Company offers high-quality, affordable, personalized marketing
materials. Programs include business cards, postcards, newsletters,
and client and customer followup.
Comcast is
in the House!
Find out how Comcast can raise the roof
on your service to clients.
Check us out in booth #1931 at the National Association of
®
REALTORS Expo from October 28-31, 2005 for demos and great offers
on our latest entertainment and online services. And, see how to pass
on the special savings to your clients.
© 2005 Comcast Cable Communications, LLC. All rights reserved. Comcast is a registered trademark of Comcast Corporation or its subsidiaries. All other trademarks are the property of their respective owners.
O c t o b e r 2 8 -2 9, 2 0 0 5
ENEIGHBORHOODS
The power to make more money
According to a recent study, real
estate professionals who use
eNeighborhoods software make
three times more money than
those who don’t!
The easy-to-use eNeighborhoods
ProSuite software allows you to
create professionally designed
and ready-to-print home books,
CMAs, buyers’ tours, flyers, and
maps based on any address in the
United States—with just a click of
the mouse. The ProSuite software
tool helps you create several versions of your most frequently used
reports to market yourself more
efficiently and creatively while
giving potential customers the
most thorough information on
any property in the United States.
ProSuite also gives real estate
professionals access to detailed
information about any neighborhood in the country, including
facts about schools, home values,
crime rates, cost of living, and
other demographics. These tools
allow you to market your services
by providing colorful, easy-tounderstand presentations that
can be printed out, e-mailed, or
linked to your Web site.
ProSuite makes farming easy
with a personalized newsletter,
pre-written and automatically emailed by us to your client and
prospect databases every other
month. Each newsletter includes a
customized list of the five most
recently sold properties closest to
your client’s or customer’s address.
If you want to make more
money by finding out more about
ProSuite or any of eNeighborhoods’ family of products, please
stop by Booths 1905 and 3427,
call 877/363-4442 or visit www
.eneighborhoods.com.
CHASE HOME FINANCE
Get loans from a leader
When you partner with Chase
Home Finance, you’ll be working
with one of the nation’s leading
mortgage lenders. Chase Home
Finance, a division of JPMorgan
Chase, has a network of 2,600
local mortgage and banking centers and more than 3,000 loan
officers to quickly connect you
with a specialist in your area.
In addition, Chase has several
real-estate–specific programs to
make your listings stand out.
Open House Kit—A Chase
Mortgage specialist will provide
open house signage and sign-in
sheets or even come on site to
answer questions and pre-qualify .
Preferred Program—When
you become a preferred real estate
practitioner, Chase can rate-lock a
property for up to 90 days from
commitment, protecting your listing from rising interest rates.
VoicePad Automation (in certain markets)—VoicePad technology allows you and your local
Chase Mortgage specialist to comarket a property. Interested
buyers call a phone number
assigned to the listing and hear a
property description and information on your business.
Chase Home Finance also offers
special value-added programs
that’ll help you build loyalty.
First-time homebuyer seminars—Your Chase Mortgage spe-
AMACOM
Book signings!
Meet three fantastic real
estate authors at AMACOM Books, Booth 3540.
AMACOM Books, the
publishing arm of the
American Management
Association, brings you
such real estate titles as The Real
Estate Agent’s Business Planner
and Bill Barnett’s Are You Dumb
Enough to Be Rich? at the Expo.
Best-selling author Ken Edwards
will be signing copies of his
book, Your Successful Real Estate
Career, from 10:30 a.m.Noon on Saturday, Oct. 29.
Dave Liniger, co-founder
of RE/MAX International,
calls Edwards’ book “a
hard-hitting and comprehensive guide.”
Every sales associate knows
that making serious money doesn’t happen overnight. But Make
Millions Selling Real Estate
reveals specific strategies from the
top earners in the industry on how
to dramatically boost your sales.
REALCOMM TECHNO-HELP ZONE
FREE TECH EXPERTS
Feeling overwhelmed by all
the great tech options to
choose from on the Expo
floor? Still trying to figure
out how to use the tech toy
you bought at last year’s conference? Then make a beeline to Expo’s Techno-Help
Zone in Booth 4535 Here
you’ll find helpful, objective
technology experts who can
give you help and advice in
five “tech bars”—mobile technologies, wireless technologies, digital imaging, personal computing, and advanced
technologies.
And if you’re planning to
open or upgrade a home or
mobile office, you’ll want to
check out the fully functional
prototypes of the Hi-Performance Home Office and
Mobile Office on display. Give
cialist will team up with you to
offer a seminar.
Debt-reduction seminars—
Your Chase Mortgage specialist
can show potential homebuyers
how to become “credit-ready” and
then prequalify them.
Multilingual assistance—Chase
employs many bilingual loan officers for customers and clients
who are more comfortable discussing their mortgage with
someone in their native language.
Stop by Booth 605 for your
free REALTOR® Success Guide.
Contact your local Chase Mortgage
specialist at 866/316-9777, or
access https://homeloan.chase
.com to find a branch near you.
Jim Remley will be signing copies
of this book from 1-2:30 p.m. on
Saturday, Oct. 29. As Stefan J.M.
Swanepoel, chief executive officer
of RealtyU, says, “Remley is one of
a select few who is on his way to
becoming a real estate industry
leader in the next two decades.”
The Consultative Real Estate
Agent shows readers how they can
boost their profits by developing
strong relationships and focusing
on the real needs of their clients
and customers. Stop by from 11
a.m.-12:30 p.m. on Sunday, Oct.
30, to get your copy signed by the
author, Kelle Sparta, and to find
out how to build rapport quickly.
these learning-focused offices
a test run and figure out what
you really need before you buy.
The Techno-Help Zone is
staffed by representatives of
Realcomm, a well-known advisor on using technology for
business solutions. The Zone
is sponsored by REBAC, the
NAR organization that awards
and administers the ABR ®
designation. Stop by Booth
3725 to find out more about
ABR® and the other great programs from REBAC.
N A R R E A LT O R B E N E F I T S S M P R O G R A M
Practical purchasing
solutions just for you
With over one million members today, NAR delivers powerful
benefits for a great value to all members. Through its more
than 25 partners in the REALTOR BenefitsSM Program, NAR
members can leverage practical, everyday purchasing solutions for their business and personal lives.
NAR’s REALTOR BenefitsSM Program offers a variety of solutions from streamlined transaction processes; current information on schools, home values, and cost-of-living; errors &
omissions insurance; and more than 50 publications and educational offerings including the 2005 NAR Profile of Second
Home Buyers and Build A Lead Generation Machine.
Here’s a sample of the variety of products and services you
could be using to leverage your business success.
American Home Shield: (Booth 3217) Offers NAR members
who sell a fully paid and funded AHS home warranty to a homebuyer client a $50 ServiceMaster Savings Certificate for the buyer.
This certificate can be redeemed at select ServiceMaster companies. AHS is also offering NAR members a $50 ServiceMaster
Savings Certificate at no charge for use at select ServiceMaster
companies through 12/31/05. www.ahswarranty.com/nar
Chase Card Services: (Booths 405 and 3501) Offers the
REALTOR® Platinum Visa® card with Flexible Rewards, a free
rewards program, plus 1,000 bonus points upon first card use.
Additionally, Conference attendees get a free gift and will be
entered in a daily drawing to win a $1,000 Visa gift card just
for applying for the REALTOR® Platinum Visa® card. www
.chase.com/applyrealtor
Entertainment® Publications: (Booth 3419) Provides NAR
members with closing and holiday gifts at a savings of over 50
percent. For holiday gift giving, orders should be placed by
November 15. Mention promo code RE6NAR. www.entertain
ment.com/nar
Lowe’s: (Booth 3505) Provides a free marketing tool for NAR
members with coupons and rebate offers for prospective buyers,
sellers, and new homeowners. Lowe’s will also soon be offering
a 5 percent discount on Lowe’s gift cards. www.LowesRealtor
Benefits.com
The Pacific Institute: (Booth 3621) Teaches NAR members
and organizations how to accelerate individual and organizational potential by changing habits, attitudes, beliefs, and expectations that inhibit and often block high performance in people.
Members receive a 10 percent discount on customized education and consulting services aimed at improving performance
outcomes, as well as on its personal, desktop, coaching software
product, IIE-Today. www.thepacificinstitute.com/nar
RELAY™ Transaction Management: (Booth 3627) Developed by Real Estate Business Technologies in partnership
with NAR, this new online transaction management system
offers NAR members an opportunity to improve productivity
and automate communications. RELAY can be integrated
with ZipForm®/WINForms® to streamline the transaction
process. www.rebt.com
For more information, stop by NAR’s IMAGINE Booth 3205
to learn about the latest program offerings. You can also visit
www.REALTOR.org/RealtorBenefits, or call 800/874-6500.
7
www.AllYourListingsInFrontOf
7MillionPeopleAMonth.com
Make the connection at www.REALTOR.com
We created REALTOR.com® to bring REALTORS® and
consumers together everywhere, every day. Those millions of
visitors each month make it the most popular real estate
site in the world. Consumers know it’s the only place where
they can search your listings and find nearly every home on
the market. Best of all, as a member, your listings get
posted for free. Of course, you always have the option to
enhance your listings for premium Web exposure. Go to
www.MySiteREALTOR.com or visit booth #1405 to see how
the #1 real estate site works for you.
Real Strength.
Real Advantages.
O c t o b e r 2 8 -2 9, 2 0 0 5
Congratulations to the 2005 S
Alabama
Richard P.
VanValkenburgh, Jr.
ABR, CRB, CRS, GRI
Alaska
Dave Feeken
CRS
Arizona
Tim Hatlestad
CCIM
Arkansas
Sharla Lau
ABR, GRI
California
Jim Hamilton
CRS
Colorado
Victoria A. Burns
ABR, CRS, GRI
Hawaii
A. Joel Criz
CCIM, GRI
Idaho
L. Jill Stone
ABR, CRS, GRI
Illinois
Toni Sherman
ABR, CRS, GRI
Indiana
Susan Graves
CRS, GRI
Iowa
David L. Bert
ABR, CRS
Kansas
Delores M. Dalke
CRB, CRS, GRI
K
Minnesota
Lynn Leegard
GRI
Mississippi
Jim Conerly
CCIM
Missouri
Diana L. Sutherland
GRI, LTG
Montana
Ray Atteberry
CRS, GRI
Nebraska
Kevin T. Rhodes
CCIM
Nevada
Charles Kitchen
CRS
K
Ohio
Judy Conklin
ABR
Oklahoma
Terry G. Gartside
CRB, GRI
Oregon
J. Paul Tuttle
Pennsylvania
George A. Naylor
GRI
Puerto Rico
Ligia Hernandez
CIPS, CRB, CRS
Utah
Michael Sloan
CCIM, GRI
Vermont
Sonja Stevens
ABR, CRB
CRS, GRI
Virgin Islands
Christie O’Neil
CRB, CRS, GRI
Virginia
Jack O’Donohue
O c t o b e r 2 8 -2 9, 2 0 0 5
15
State REALTORS of the Year!
s
®
Connecticut
Mark Foreman
Delaware
Richard Brogan
ABR, CRS, GRI
District of
Columbia
Scott M. Johnston
Florida
Tom Salomone
Georgia
Ronnie Perry
GRI
Guam
Anthony R. Godwin
Kentucky
Kenneth W. Warden
CRS, GRI
Louisana
Connie Kyle
ABRM, CRB,
CRS, GRI
Maine
Donald J. Plourde
ABR, CRB, CRS,
e-Pro, GRI
Maryland
Elsie M. Herbst
CRS, GRI
Massachusetts
Gary Rogers
ABR, CRS
Michigan
Sheri M.
Sutherby-Fricke
ABR, CRS
New Hampshire
Kathy M. Corey-Fox
New Jersey
LuAnn Kidd
ABR, CRS, GRI
New Mexico
J. Wes Graham
CRB, CRS, GRI
New York
Joseph L. Canfora
CRB, CRS, GRI
North Carolina
Allan R. Dameron
GRI
North Dakota
Ann Cichy
CRS, GRI
Tennessee
Doug Collins
Texas
Louise Hull
ABR, CRB,
CRS, GRI
Rhode Island
Susan P. Moore
CRB, CRS,
e-Pro, GRI
Washington
James Harris
ABR, CIPS,
CRB, CRS, GRI
South Carolina
South Dakota
John D. Rinehart, Sr. Andrew Mahowald
CCIM, CRB,
GRI
CRS, GRI
West Virginia
Kathryn L. Martin
ABR, CRB, GRI
Wisconsin
Kitty Jedwabny
CRB, CRS
Wyoming
T.R. “Bob” Snowden
ABR, GRI
O c t o b e r 2 8 -2 9, 2 0 0 5
G M A C M O R T G A G E C O R P.
An array of financing options
GMAC Mortgage Corporation is
a member of the GMAC Family
of financial services and has
been among the nation’s top ten
residential mortgage lenders
and servicers for the past two
decades. With hundreds of locations nationwide, GMAC Mortgage serves the financing needs
of today’s homebuyers. GMAC
Mortgage has always worked
very closely with its real estate
industry partners and is com-
mitted to helping real estate
professionals keep their sales
momentum going with solutions
for today’s changing market.
The facts of today’s market are
clear: rising rates and high
housing prices are leading some
prospective buyers to believe
that buying their first home or
moving to another home is not
an option. GMAC Mortgage
understands the dynamics of the
market and has created a series
of products that can help these
buyers outsmart the market.
Consider how we can help your
buyers who are concerned with
monthly payment affordability.
■ Our FlexSelect programs allow
your homebuyers to adjust
their payment based on fluctuating income or other household budgetary issues. Our
interest-only programs provide monthly payment relief to
help you help your buyers get
the home they truly want.
If private mortgage insurance
is a concern, our 80/20 programs can help.
■ If the downpayment or cash
reserves are a concern, a full
range of no- and low-downpayment loans help ease the
issue of available cash needed
to purchase a home. Programs
like HomeStrength and others
can minimize downpayment
concerns and/or provide extra
■
cash for closing
If managing the shifting interest rate environment has your
buyers worried, programs like
HomeCommand can help your
buyers protect a rate while
they’re still shopping for a home
We also have home-loan programs that help buyers purchase
a home with a home-equity line
of credit.
To learn more about how
GMAC Mortgage can help you
and your buyers outsmart the
market, call 800/888-GMAC
today to reach the office nearest
you or stop by Booth 1831.
■
R E A LT O R B E N E F I T S S M P U B L I C A T I O N S
R L I L A N D E D U C AT I O N F O U N D AT I O N
SADDLE UP FOR THE AUCTION
Yee Ha! Round up your cash and your pardners and head on down to the REALTORS® Land Institute Land Education Foundation annual Cowboy Auction. The fun
will take place on Saturday, Oct. 29, from 6:30 to 9:30 p.m. at the Parc 55 Hotel.
This year’s auction will have bargains and bijous for every taste and money roll.
Items are donated by RLI chapters and members, and all proceeds benefit the
foundation. Keep an eagle eye out for two, antique wooden duck hunting decoys
donated from outgoing CEO Terry McDermott’s private collection. Limited tickets
will be available on site for $40. Admission includes a donation to the foundation,
bidding paddle, and excellent hors d’oeuvres! A cash bar is also available.
RLI’s Land Education Foundation provides real estate professionals both theoretical knowledge and practical education, enabling them to tackle the many critical
issues affecting our most important and finite resource—land.
Real estate investing
secrets revealed
A large percentage of the rich in America
Buy a copy now and have
today make their wealth—or keep it—
the authors sign it for you!
through real estate, according to Dolf de
Diane Kennedy and Dolf de
Roos, Ph.D. And he should know. de Roos is
Roos will autograph their book
an internationally known real estate developon Saturday at 11:30 a.m.,and
er and investor and has written eight bestde Roos will autograph Real
Estate Riches Sunday at
selling property and investment books.
12:30 p.m. Both signings will
NAR’s REALTOR BenefitsSM Publications
take place at the IMAGINE
gives members access to two of de Roos’
Theater, Booth 3205.
blockbuster titles. These top sellers provide
®
REALTORS and their clients with a blueprint to successful real estate investing in any
economic environment.
de Roos’ Real Estate Riches landed on the
New York Times and the Wall Street Journal
best-seller lists. The book takes a comprehensive look at buying, managing, and selling real
estate. His passion for the financial benefits of
de Roos
Kennedy
property ownership is a call to action for new
and seasoned investors alike. You’ll learn where to find attractive properties, how
to analyze deals, and how to increase the value of your properties.
Tax strategy and “loopholes” expert Diane Kennedy, CPA, recently teamed with
de Roos on The Insider’s Guide to Making Money in Real Estate. This straightforward guide outlines the basics of property investing, then tells readers what
steps to take to build sustainable wealth through the real estate market. What
are the pros and cons of residential versus commercial investing? Where do you
find tenants who will pay top dollar? It’s all here. Important new tax information and how it affects investors is also included.
Both books are published by John Wiley & Sons and are available at NAR’s
IMAGINE Booth 3205. NAR members can save 10 percent on all REALTOR
BenefitsSM Publications purchased during the Expo. This offer cannot be combined with any other offer. Or order online at www.REALTOR.org/Store, or call
800/874-6500 and select option 1.
TRANSPORT AT YOUR DOOR
Complimentary shuttle transportation is provided between the Moscone Center and NAR Conference
hotels beginning one hour prior
and ending one hour after official
Conference hours, ThursdayMonday. Due to the proximity of
hotels on some routes, one shuttle
stop will serve multiple hotels.
Service is also available to the
Celebrity Concert in Moscone on
Sunday from 7:30-11 p.m. and to
the Inspirational Breakfast at the
Marriott on Sunday from 6:30-7:45
a.m. Complete information will be
available on signs posted in the
lobbies of NAR’s official hotels. A
flyer will be available at your
hotel’s front desk. Shuttle service
is sponsored by Wells Fargo.
SPECIAL-NEEDS SHUTTLE:
Transportation for Conference
attendees with special needs
under the Americans with Disabilities Act will be provided
between Moscone Center and
Conference hotels subject to the
availability of equipment. Contact
the ADA Hotline at 415/978-3700
during official shuttle hours for
assistance.
Sell more homes
and develop more clients for life.
Visit us at booth #3505 and see how this
FREE marketing system can help build your personal brand!
REALTORS® Conference and Expo October 28 , 29, 30 and 31
© 2005 by Lowe’s. All rights reserved. Lowe’s and the gable design are registered trademarks of LF, LLC.
2005 REALTORS® CONFERENCE & EXPO
October 28–31, 2005
Moscone Center
San Francisco, Calif.
North and South Exhibit Halls
O c t o b e r 2 8 -2 9, 2 0 0 5
Welcome
The 2005 Expo is
bigger and better than
ever. With almost
600 vendors, Expo
offers you every real
estate product and
service you could ever
need—and a few you
may not have even
thought of. Enjoy!
1031 Exchange Experts LLC . . . . . . . . . 646
10X MediaTM . . . . . . . . . . . . . . . . . . . . . 3230
1-800-The-Sign.com . . . . . . . . . . . . . . . 1247
2-10 Home Buyers Resale
WarrantySM . . . . . . . . . . . . . . . . . . . . . . 812
21st Mortgage Corporation . . . . . . . . . 4501
2nd Home Journal & Specialist . . . . . 1047
360training . . . . . . . . . . . . . . . . . . . . . . 1745
3Cim Inc. . . . . . . . . . . . . . . . . . . . . . . . 3748
702 City Realty . . . . . . . . . . . . . . . . . . . 4249
Accentra® . . . . . . . . . . . . . . . . . . . . . . . . 544
ABetterWay.com . . . . . . . . . . . . . . . . . 3349
AccountTECH . . . . . . . . . . . . . . . . . . . . 3122
Accredited Seller Representative . . 4340
ACIGI Relaxation . . . . . . . . . . . . . . . . . . . 517
ACORN Housing . . . . . . . . . . . . . . . . . 2000
ACUMA . . . . . . . . . . . . . . . . . . . . . . . . . 2423
ADI Execufold . . . . . . . . . . . . . . . . . . . . 4611
Adigida Solutions . . . . . . . . . . . . . . . . 2505
Advanced Access . . . . . . . . . . . . . . . . . 2221
Advantage Printing . . . . . . . . . . . . . . . . 850
Advertising Incentives
& Marketing . . . . . . . . . . . . . . . . . . . 744
AdWriter Inc./AdRight System . . . . . . 1042
Aerials Express . . . . . . . . . . . . . . . . . . 4025
Affiliated Title Management LLC . . . . 1045
Affinity Financial Corporation . . . . . . . 3601
AgencyLogic . . . . . . . . . . . . . . . . . . . . . . 443
Agentdirectlending.com . . . . . . . . . . . 2531
= Prize Drawing Participant
= REALTORS® Cash In & Win
Sweepstakes Participant
O c t o b e r 2 8 -2 9, 2 0 0 5
19
e 2005 Expo Exhibitors
AgentReminder.com . . . . . . . . . . . . . . 3543
Agent-Savings.com . . . . . . . . . . . . . . . 4239
AgileAgentTM Wireless
MLS Software . . . . . . . . . . . . . . . . . . . . 3341
a la mode inc. . . . . . . . . . . . . . . . . . . . 2237
Alestron Inc. . . . . . . . . . . . . . . . . . . . . . 4524
Allstate Advance Look Building
Inspections & Environmental
Testing . . . . . . . . . . . . . . . . . . . . . . 4633
AlphaLynxIDX.com–Realty Tech
Solutions . . . . . . . . . . . . . . . . . . . . . . . 337
AMACOM Books . . . . . . . . . . . . . . . . . 3540
American Home Mortgage . . . . . . . . . . 539
American Home Shield . . . . . . . . . . . . 3217
American Society of Home
Inspectors . . . . . . . . . . . . . . . . . . . . . 3925
America’s Realty . . . . . . . . . . . . . . . . . . 647
AmeriDream® Inc. . . . . . . . . . . . . . . . . 3634
Ameriquest Mortgage Company . . . . 3645
AmeriSpec Home
Inspection Service . . . . . . . . . . . . . 3212
Anew Inc. . . . . . . . . . . . . . . . . . . . . . . . . 745
ANG/MWGI . . . . . . . . . . . . . . . . . . . . . . 2714
ANTS Software Inc. . . . . . . . . . . . . . . . 3224
Appraiseahome.com . . . . . . . . . . . . . . 2431
ARIS Inc. . . . . . . . . . . . . . . . . . . . . . . . . 1241
Asian Real Estate Association
of America . . . . . . . . . . . . . . . . . . . . 3837
Asset Preservation Inc. . . . . . . . . . . . . 3844
Assist-2-Sell . . . . . . . . . . . . . . . . . . . . . . 323
Association of Energy and
Environmental Real Estate
Professionals-ECOBROKERTM . . . . . . 843
Auto-RETM . . . . . . . . . . . . . . . . . . . . . . . 3210
Avalar Network Inc. . . . . . . . . . . . . . . . 3815
Avery Dennison . . . . . . . . . . . . . . . . . . 4031
Aztec Marking Company . . . . . . . . . . . 2417
Bank of America . . . . . . . . . . . . . . . . . 3805
Bayview Financial Exchange
Services . . . . . . . . . . . . . . . . . . . . . . 3539
Beau Ties . . . . . . . . . . . . . . . . . . . . . . . 4402
Belinda & Company . . . . . . . . . . . . . . . 4127
Bentley American
Property Awards . . . . . . . . . . . . . . . 2137
Bentley Motors Inc. . . . . . . . . . . . . . . . 2139
BeyondMLS.com . . . . . . . . . . . . . . . . . 4145
Bid4Listings/REO.com . . . . . . . . . . . . 4333
Bio Dynamics Intl. . . . . . . . . . . . . . . . . 4102
BizVine Printing Inc.® . . . . . . . . . . . . . . 4137
BlackBerry . . . . . . . . . . . . . . . . . . . . . . . 612
Blake Richards Photography . . . . . . . 4610
Blogging Systems . . . . . . . . . . . . . . . . 3738
Blue Raster BluePoint Maps . . . . . . . 3845
Body Care Resort Inc. . . . . . . . . . . . . . 4615
BornFree® International Inc. . . . . . . . . 3745
Borran Software . . . . . . . . . . . . . . . . . 4034
BravePoint . . . . . . . . . . . . . . . . . . . . . . 2150
The BrickKicker® . . . . . . . . . . . . . . . . . . 4147
Britt Kennedy Signs Inc. . . . . . . . . . . . 3439
Broadwick Corporation . . . . . . . . . . . . 2712
Broker Agent Magazine . . . . . . . . . . . 4436
Broker Agent Speakers Bureau . . . . . 4349
TheBrokerCoach.com . . . . . . . . . . . . . 3118
Brook Furniture Rental . . . . . . . . . . . . 4348
Build Your Own American
Dream Home Ltd. . . . . . . . . . . . . . . . . 542
The Business School for Real
Estate Pros . . . . . . . . . . . . . . . . . . . . 4302
Buyers Fund . . . . . . . . . . . . . . . . . . . . . . 512
Buyers Home Warranty
Company/Best Home
Warranty Company . . . . . . . . . . . . 4401
Calculated Industries® . . . . . . . . . . . . 3730
California Association of REALTORS® .3525
California Blimps . . . . . . . . . . . . . . . . . 3132
CalldemandTM . . . . . . . . . . . . . . . . . . . . 4238
CalSurance . . . . . . . . . . . . . . . . . . . . . . 3531
The Candlewatch® Company . . . . . . . 2722
Captain Notepad . . . . . . . . . . . . . . . . . 4609
Carmel Publishing . . . . . . . . . . . . . . . . 2115
Castle Rock Promotions . . . . . . . . . . . 4518
Castles Magazine LLC . . . . . . . . . . . . . 4426
The CD Guys® . . . . . . . . . . . . . . . . . . . . . 942
CellSignsTM . . . . . . . . . . . . . . . . . . . . . . . 3110
Cellstory Inc. . . . . . . . . . . . . . . . . . . . . 3944
Cendant Real Estate
Franchise Group . . . . . . . . . . . . . . . . 4305
Centralized Showing Service . . . . . . . . 621
Certified New Home SpecialistTM . . . . 2138
CFS Affinity Services . . . . . . . . . . . . . . 3524
Chase Card Services . . . . . . . . . 405, 3501
Chase Home Finance . . . . . . . . . . . . . . 605
Chase Microsystems . . . . . . . . . . . . . 4046
Chicago Title . . . . . . . . . . . . . . . . . . . . . 1945
ChoicePoint® . . . . . . . . . . . . . . . . . . . . 3530
Cinemark Theatres . . . . . . . . . . . . . . . 4606
Circlepix.com . . . . . . . . . . . . . . . . . . . . 2037
CitiMortgage Inc. . . . . . . . . . . . . . . . . . . 531
ClearVR . . . . . . . . . . . . . . . . . . . . . . . . . . 547
COLOR for REAL ESTATE . . . . . . . . . . 4445
Colour Tech Marketing Inc. . . . . . . . . . . 740
Comcast . . . . . . . . . . . . . . . . . . . . . . . . 1931
CompensationMaster . . . . . . . . . . . . . . 518
Comput-A-Search Inc. . . . . . . . . . . . . . 3838
Continuity Programs Inc. . . . . . . . . . . . 347
Costa Rica Real Estate Guide . . . . . . . 2523
Council of Real Estate
Brokerage Managers (CRB) . . . . . . . 3518
Council of Residential
Specialists (CRS) . . . . . . . . . . . . . . . 3413
Countrywide Home Loans . . . . . . . . . . 905
CourseCalendar.com . . . . . . . . . . . . . . 3725
Courthouse Retrieval System Inc. . . . 3640
Coverbind Corporation . . . . . . . . . . . . . 610
CRES Insurance Services . . . . . . . . . . 1040
Crye*Leike Franchises Inc. . . . . . . . . . 3746
CST/Berger . . . . . . . . . . . . . . . . . . . . . . 4336
Custom Brochure Dispensers . . . . . . . . 641
Custom House Publishers . . . . . . . . . 3639
CyberSunshine Inc. . . . . . . . . . . . . . . . . 441
Danielson Designs . . . . . . . . . . . . . . . . 3933
Darryl Davis Seminars . . . . . . . . . . . . 4433
DataWind . . . . . . . . . . . . . . . . . . . . . . . . 3121
Datix Real Estate Solutions . . . . . . . . . 4316
Dave Beson Seminars . . . . . . . . . . . . . 3915
David Knox Productions Inc. . . . . . . . 3630
Day-Timers Inc. . . . . . . . . . . . . . . . . . . 3235
Decisions Inc./BrokerUnlimitedTM . . . .1747
Dee Sign Company . . . . . . . . . . . . . . . . 1731
Dell Inc. . . . . . . . . . . . . . . . . . . . . . . . . 3405
Delta Media Group Inc. . . . . . . . . . . . . 2215
DHL . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3638
Dining Dough . . . . . . . . . . . . . . . . . . . . . 411
Distinctive Home Tours . . . . . . . . . . . . 4314
Distinctive Real Estate &
Investments . . . . . . . . . . . . . . . . . . . 2707
Door Sign LLC . . . . . . . . . . . . . . . . . . . 2727
Door To Door Storage Inc. . . . . . . . . . 2704
Downey Savings® . . . . . . . . . . . . . . . . . 3533
DPI, Digital Printers International . . . 2633
duPont Registry . . . . . . . . . . . . . . . . . . 1840
DURABLE Office Products Corp. . . . . 4043
dynaConnections Corp. . . . . . . . . . . . . 1539
DynaFold USA Inc. . . . . . . . . . . . . . . . . . 643
e-Agent . . . . . . . . . . . . . . . . . . . . . . . . . 1139
Eastman Kodak Company . . . . . . . . . . . 311
Edge Reports Inc. . . . . . . . . . . . . . . . . . 3126
Ed Hatch Seminars . . . . . . . . . . . . . . . 3919
El Dorado Ranch . . . . . . . . . . . . . . . . . 3347
E-LOAN® . . . . . . . . . . . . . . . . . . . . . . . . . 2131
eNeighborhoods Inc. . . . . . . . . 1905, 3427
Enigma . . . . . . . . . . . . . . . . . . . . . . . . . 4003
Entertainment® Publications Inc. . . . . 3419
Entrust . . . . . . . . . . . . . . . . . . . . . . . . . . . 515
Envirian . . . . . . . . . . . . . . . . . . . . . . . . . 1039
ePartner USA Inc. . . . . . . . . . . . . . . . . 3339
eprintwerx/directmailtoday.com . . . . 4444
e-PRO® . . . . . . . . . . . . . . . . . . . . . . . . . 3400
Equity Trust Company . . . . . . . . . . . . . 4438
eRealtySolution.com . . . . . . . . . . . . . . . 445
eShowings.com . . . . . . . . . . . . . . . . . . . 346
ESRI Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 340
E*TRADE Financial Corporation . . . . . 2517
Excel Sign & Decal Co. Inc. . . . . . . . . . 1746
EXIT Realty Corp. International . . . . . . 631
expresscopy.com . . . . . . . . . . . . . . . . . 1344
EZ Coordinator . . . . . . . . . . . . . . . . . . . 1444
EZlist-MLS Systems Real Estate
Technologies Inc. . . . . . . . . . . . . . . . 1340
Ez Print . . . . . . . . . . . . . . . . . . . . . . . . . 4439
Farm & Ranch Publishing
/Pinnacle Publications . . . . . . . . . . 2524
FBS Data Systems . . . . . . . . . . . . . . . . 1215
FedEx . . . . . . . . . . . . . . . . . . . . . . . . . . 3325
FeedbackCentral.com . . . . . . . . . . . . . . 524
Fidelity National Real Estate
Solutions . . . . . . . . . . . . . . . . . . . . . . 1705
Fidelity National Title . . . . . . . . . . . . . . 1144
FileLogix Document Management . . . 4624
First American Corp. . . . . . . . . . . . . . . 1721
First American Exchange
Company LLC . . . . . . . . . . . . . . . . . . 4448
First American Home Buyers
Protection Corp. . . . . . . . . . . . . . . . . 4233
First Franklin . . . . . . . . . . . . . . . . . . . . . 3731
Fiserv ISS . . . . . . . . . . . . . . . . . . . . . . . 4604
FloorPlanOnline . . . . . . . . . . . . . . . . . 3646
Florida REALTOR® Magazine/The
Real Estate Solutions Guide . . . . . . 3724
FOR 1031 LLC . . . . . . . . . . . . . . . . . . . . . 912
Foreclosure.com . . . . . . . . . . . . . . . . . . 2144
FranklinCovey . . . . . . . . . . . . . . . . . . . . 4317
Freedom Speakers and Trainers . . . . . 4139
FridgedoorDIY.com . . . . . . . . . . . . . . . 4344
FSBOFindUSA.com . . . . . . . . . . . . . . . 4346
Fudge By Design . . . . . . . . . . . . . . . . . 4324
Fujitsu Computer Products of Am. . . 3343
Gabriel Publications . . . . . . . . . . . . . . 2512
Geo. F. Brown & Sons Inc. . . . . . . . . . 3623
SM
GeoJet E-Mapping . . . . . . . . . . . . . . . . . 409
GE Security/Supra . . . . . . . . . . . . . . . . 1105
Global Equity Lending Inc.
/Global Realty Marketing Inc. . . . . . 4201
Global Realty Marketing, Calif. . . . . . . 4320
Global Realty Marketing Inc., Ga. . . . . . 435
GMAC Home Services . . . . . . . . . . . . . . 813
GMAC Mortgage Corporation . . . . . . . 1831
Golden Coast Properties
International . . . . . . . . . . . . . . . . . . . 4622
GOODER GROUP®–RAINMAKER LEAD
SYSTEM® . . . . . . . . . . . . . . . . . . . . . . . 4000
GoodRealEstateAgents.com . . . . . . . . 4202
GPS Navigation Specialists Inc. . . . . . 4243
The Green Building Initiative . . . . . . . 4143
GreenPLUS Registry® . . . . . . . . . . . . . 4345
GRI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3431
Habitat for Humanity
International . . . . . . . . . . . . . . . . . . 3401
Harmon Media Group . . . . . . . . . . . . . 1221
Healdsburg Wine Co. . . . . . . . . . . . . . 3633
Help-U-Sell® Real Estate . . . . . . . . . . . 2511
The Hertz Corporation . . . . . . . . . . . . 3602
Hewlett-Packard Co. . . . . . . . . . . . . . . . 805
HistoricProperties.com . . . . . . . . . . . . . 415
HMS National Inc. . . . . . . . . . . . . . . . . 3231
HOA DVD . . . . . . . . . . . . . . . . . . . . . . . 4542
Hobbs/Herder Training . . . . . . . . . . . . 2121
holdTHATphoneTM . . . . . . . . . . . . . . . . 4036
Home By Design Magazine . . . . . . . . . 2213
Homefree . . . . . . . . . . . . . . . . . . . . . . . 3234
HomeGain . . . . . . . . . . . . . . . . . 1844, 3823
Homes & Land Magazine . . . . . . . . . . 1631
Homes.com . . . . . . . . . . . . . . . . . . . . . . . 731
Home Security of America
/HSA Home Warranty . . . . . . . . . . . . 814
Homes Magazine . . . . . . . . . . . . . . . . . 3216
HomeSource . . . . . . . . . . . . . . . . . . . . 4546
HomeSteps®, a Freddie Mac unit . . . . 4330
The HomeTeam
Inspection Service . . . . . . . . . . . . . 1847
Home Warranty of America . . . . . . . . 4037
House4Cell . . . . . . . . . . . . . . . . . . . . . . 4335
House Hunter America . . . . . . . . . . . . 4446
HouseHunt Inc. . . . . . . . . . . . . . . . . . . 1643
HouseMaster . . . . . . . . . . . . . . . . . . . . 4219
HouseNow.com . . . . . . . . . . . . . . . . . . . 508
House of Magnets.com . . . . . . . . . . . 4049
HouseValues Inc. . . . . . . . . . . . . . . . . . 4131
The Housewarming Card . . . . . . . . . . . . 421
Housing Action Resource Trust . . . . . 4434
Howard & Friends® & Computer
CMA Plus® . . . . . . . . . . . . . . . . . . . . . 2136
howdoIsellahouse Seminars . . . . . . . 4440
HSBC Mortgage Corp. (USA) . . . . . . . 501
Ian Grace Marketing/Best of
Aussie Real Estate.com . . . . . . . . . . . 442
IBM Corporation . . . . . . . . . . . . . . . . . 3720
iHouseweb.comTM . . . . . . . . . . . . . . . . . 3532
Impalax LLC . . . . . . . . . . . . . . . . . . . . . 4419
ImprevTM . . . . . . . . . . . . . . . . . . . . . . . . . . 331
Inman News . . . . . . . . . . . . . . . . . . . . . . 505
INRELCO (International
Relocation Consultants) . . . . . . . . . . 3124
The Institute for Luxury
Home Marketing . . . . . . . . . . . . . . . . . 717
Intel Corporation . . . . . . . . . . . . . . . . . 3105
Interealty . . . . . . . . . . . . . . . . . . . . . . . . 1244
Investit Software Inc. . . . . . . . . . . . . . 3448
IPIX Corporation . . . . . . . . . . . . . . . . . . 520
iREagent Websites . . . . . . . . . . . . . . . . 4343
iseemedia . . . . . . . . . . . . . . . . . . . . . . . 2345
iTourVideoTM . . . . . . . . . . . . . . . . . . . . . 4422
It’s a Good Idea! Inc.TM . . . . . . . . . . . . 4045
it takes two® . . . . . . . . . . . . . . . . . . . . . 3330
Jakitz . . . . . . . . . . . . . . . . . . . . . . . . . . . . 342
Jerry Bresser Institute LLC . . . . . . . . . . 540
Joe Meyer Presentations . . . . . . . . . . . 4124
Jo Jewelry . . . . . . . . . . . . . . . . . . . . . . 4626
J.P. Morgan Property
Exchange Inc. . . . . . . . . . . . . . . . . 3942
J-Spirit Corporation . . . . . . . . . . . . . . . 4525
Julie Ryan Seminars/Best of
Aussie Real Estate.com . . . . . . . . . . . 444
Jumbo Jack’s Cookbooks . . . . . . . . . . . 334
JustForRealEstate.com . . . . . . . . . . . . 4605
Just Snooping.com Inc. . . . . . . . . . . . . 2615
Kaplan Professional Schools . . . . . . . 3546
Kaplan Real Estate Schools . . . . . . . . . 944
Kathy’s Accessories . . . . . . . . . . . . . . . . 511
Keller Williams® Realty Int’l. . . . . . . . 2021
Kogle Cards . . . . . . . . . . . . . . . . . . . . . 3535
Konica Minolta Printing Solutions . . . 4443
LandAmerica® . . . . . . . . . . . . . . . . . . . 4005
Landlord’s & Flipper’s Cash
Flow Analyzer Software® . . . . . . . . . 3744
Landvoice . . . . . . . . . . . . . . . . . . . . . . . 4205
LandVoyage.com . . . . . . . . . . . . . . . . . 4544
Lanier Worldwide . . . . . . . . . . . . . . . . . 2205
Lantrax–Broker 1 . . . . . . . . . . . . . . . . . 3840
Lead Concepts Inc. . . . . . . . . . . . . . . . 2710
Leading Real Estate Companies
of the WorldTM . . . . . . . . . . . . . . . . . . 4014
Leica Geosystems . . . . . . . . . . . . . . . . 4612
Lentz Design Postcards . . . . . . . . . . . . 1623
Liberty Mutual Insurance . . . . . . . . . . 3500
LifeStyle Media Inc. . . . . . . . . . . . . . . . 1845
Listing Light . . . . . . . . . . . . . . . . . . . . . 4136
Loma Verde–Costa Rica . . . . . . . . . . . 2526
The Lones Group . . . . . . . . . . . . . . . . . 3133
Lone Wolf Real Estate Technologies . 2623
LoopNet Inc. . . . . . . . . . . . . . . . . . . . . . 4322
Lowen Sign Company . . . . . . . . . . . . . 2015
Lowe’s Companies Inc. . . . . . . . . . . . . 3505
Lucero Summit Brokerage
Software . . . . . . . . . . . . . . . . . . . . . 2605
Lulu Strategy Inc. . . . . . . . . . . . . . . . . . 3117
Magnetdog.comTM . . . . . . . . . . . . . . . . 3945
Magnetic Attractions . . . . . . . . . . . . . . 3433
Magnetic Express . . . . . . . . . . . . . . . . 3108
MagnetStreet® . . . . . . . . . . . . . . . . . . . . 1915
Magnets USA . . . . . . . . . . . . . . . . 816, 4213
Mapfusion Corporation . . . . . . . . . . . . 2724
MapTeam.com . . . . . . . . . . . . . . . . . . . 4442
Mark Enterprises Inc. . . . . . . . . . . 545, 644
Market Connections Inc.TM . . . . . . . . . 4245
Marketing Mints . . . . . . . . . . . . . . . . . . 4218
MarketLinx Solutions . . . . . . . . . . . . . . 1721
Mark Leader Courses® . . . . . . . . . . . . 4048
Marsh Affinity Group Services . . . . . . 3425
McGraw-Hill . . . . . . . . . . . . . . . . . . . . . 4341
mediaSciences . . . . . . . . . . . . . . . . . . 3345
Medi-Rub Corporation . . . . . . . 1644, 4325
Melco Marketing Inc. . . . . . . . . . . . . . . . 841
Merlin Information Services . . . . . . . . . 742
Merrill Lynch . . . . . . . . . . . . . . . . . . . . . 4522
MicroMLS . . . . . . . . . . . . . . . . . . . . . . . . 845
Micro Touch Inc. . . . . . . . . . . . . . . . . . . 3547
Mid-Exchange Inc. . . . . . . . . . . . . . . . . 4042
MileageWiz Software . . . . . . . . . . . . . . 3445
Millenium Executive Realty . . . . . . . . 2609
Millionaire Systems . . . . . . . . . . . . . . . 1842
Mi Mi’s Fashion Jewelry . . . . . . . . . . . . 4511
ML International . . . . . . . . . . . . . . . . . . 846
MLS Assistant . . . . . . . . . . . . . . . . . . . 3125
MMSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . 950
Moneycorp . . . . . . . . . . . . . . . . . . . . . . 2041
MongoNet Inc. . . . . . . . . . . . . . . . . . . . . 407
Montecito Property Company . . . . . . 3442
Mose Advertising . . . . . . . . . . . . . . . . . 1843
Most HomeTMTechnologies . . . . . . . . . 2045
Most Home Wireless . . . . . . . . . . . . . . 2047
Mr. Light Inc. . . . . . . . . . . . . . . . . . . . . 4630
Mustang Company . . . . . . . . . . . . . . . 4447
My Agent PhoneTM . . . . . . . . . . . . . . . . 4126
My Computer WorksTM . . . . . . . . . . . . 3644
MyCustomSigns . . . . . . . . . . . . . . . . . . . 314
MyCustomVideo.com . . . . . . . . . . . . . 2725
MyDirectOffice . . . . . . . . . . . . . . . . . . 4600
Myers Internet . . . . . . . . . . . . . . . . . . . . 4113
MyMLSPage . . . . . . . . . . . . . . . . . . . . . . 513
National Assoc. of Exclusive
Buyer Agents . . . . . . . . . . . . . . . . . . . 1841
National Assoc. of Hispanic Real Estate
Professionals . . . . . . . . . . . . . . . . . . 3837
National Association of Home
Inspectors Inc. . . . . . . . . . . . . . . . . . 4514
National Association of Real
Estate Brokers . . . . . . . . . . . . . . . . . 3837
National Association of Real
Estate Publishers . . . . . . . . . . . . . . . . 947
OF REALTORS® . . . . . . . . . . . . . . . . . 3205
NATIONAL ASSOCIATION OF REALTORS®
Diversity Program . . . . . . . . . . . . . . 3837
National Association of
Residential Property Managers . . . . . 615
National Graphics . . . . . . . . . . . . . . . . 4430
National Home Buyers
Assistance . . . . . . . . . . . . . . . . . . . 2042
O c t o b e r 2 8 -2 9, 2 0 0 5
National Property Inspections . . . . . . 4032
National Referral Roster . . . . . . . . . . . . 446
National Sales Associates . . . . . . . . . 4432
NationPoint . . . . . . . . . . . . . . . . . . . . . . 823
The Nehemiah Program® . . . . . . . . . . 4319
Net Aspects Inc. . . . . . . . . . . . . . . . . . . 4318
Never At Retail Gifts.com . . . . . . . . . . 4331
New Method Marketing . . . . . . . . . . . 4607
The New York Times Company . . . . . . 304
Nextel Communications . . . . . . . . . . . . 831
Nobel Direct Art . . . . . . . . . . . . . . . . . . . 330
Nostalgic America Inc. . . . . . . . . . . . . . 847
Number1ExpertTM . . . . . . . . . . . . . . . . . . 431
NuSet Lock . . . . . . . . . . . . . . . . . . . . . . . 447
Oakley Signs & Graphics . . . . . . . . . . 4100
Obeo . . . . . . . . . . . . . . . . . . . . . . . . . . . 2313
OD Signs . . . . . . . . . . . . . . . . . . . . . . . . . 851
OfferRingsTM . . . . . . . . . . . . . . . . . . . . . 4013
Offutt Systems Inc. . . . . . . . . . . . . . . . . 1921
One Call . . . . . . . . . . . . . . . . . . . . . . . . . 322
On The Move Inc. . . . . . . . . . . . . . . . . . 3201
Oreck Vacuum . . . . . . . . . . . . . . . . . . . 4200
OREXCO—Old Republic
Exchange Company . . . . . . . . . . . . . 3742
The Original Brochure Box Co.® . . . . . . 617
Original Marketing Group . . . . . . . . . . 4608
The Pacific Institute . . . . . . . . . . . . . . . 3621
PageOne . . . . . . . . . . . . . . . . . . . . . . . . 4620
Palm Inc. . . . . . . . . . . . . . . . . . . . . . . . 3223
Pama Enterprises . . . . . . . . . . . . . . . . . 601
Paparazzi Fur & Leather . . . . . . . . . . . 4146
Paradise Found Belize Ltd. . . . . . . . . . 4505
Passion for Pearls and Jewelry . . . . . 4315
Pearl Insurance . . . . . . . . . . . . . . . . . . 1545
Peggy’s Corner, The Art of
Home Staging . . . . . . . . . . . . . . . . . . 2051
Penn Street Bakery . . . . . . . . . . . . . . . 4312
PENSCO Trust Company . . . . . . . . . . 3739
Perfect Closing Gift . . . . . . . . . . . . . . 3741
The Personal Marketing
Company . . . . . . . . . . . . . . . 1423, 3931
Phantom Signature Services . . . . . . 3641
Pillar To Post . . . . . . . . . . . . . . . . . . . 3331
Pix N Motion LLC . . . . . . . . . . . . . . . . . 2723
A Place in the Sun’s everything
America Magazine . . . . . . . . . . . . . . 4431
Plastics & Paper Products . . . . . . . . . . 600
Playa Capistrano Enterprises . . . . . . . 4516
Pocket Real Estate . . . . . . . . . . . . . . . . 1647
Polk City Directory/InfoUSA . . . . . . . . 4044
Ponders & Principles LLC . . . . . . . . . . 2350
Preservation Magazine . . . . . . . . . . . . . 506
PrintDepartment.com . . . . . . . . . . . . . 3130
PrintLizard.com . . . . . . . . . . . . . . . . . . 4613
Privacy Solutions® Inc. . . . . . . . . . . . . . 946
PrivateTel . . . . . . . . . . . . . . . . . . . . . . . 3542
ProConcepts® . . . . . . . . . . . . . . . . . . . . 3635
Professional Computer Forms . . . . . . 4231
PROMAS Landlord Software Center . . . 546
ProMatch Inc. . . . . . . . . . . . . . . . . . . . . . 710
Property Automation Software . . . . . 4020
PropertyMinder Inc. . . . . . . . . . . . . . . 4538
Pro Step Marketing . . . . . . . . . . . . . . . 2731
Prudential Real Estate Affiliates Inc. . . 2105
Purple Dot Group . . . . . . . . . . . . . . . . 3538
Quality Service Certification® . . . . . . 4237
QuantumMail.com . . . . . . . . . . . . . . . . 1431
Quest Technologies Inc. . . . . . . . . . . . . 2331
RAINBOW Referrals . . . . . . . . . . . . . . . 4437
Rainmaker Realty.net . . . . . . . . . . . . . 3335
Rapattoni Corporation . . . . . . . . . . . . . . 611
RealBiz360 . . . . . . . . . . . . . . . . . . . . . . 2444
Real Design Signs . . . . . . . . . . . . . . . . . 343
Real Edge Incorporated . . . . . . . . . . . . 1440
REALedgerTM Software . . . . . . . . . . . . . 3843
Real Estate Advertising
Made Easy . . . . . . . . . . . . . . . . . . . 2730
The Real Estate Book . . . . . . . . . . . . . . 1016
Real Estate Champions . . . . . . . . . . . . 4224
RealEstateCoach.com . . . . . . . . . . . . . 4241
RealEstate.com . . . . . . . . . . . . . . . . . . . 2231
Real Estate Executive Magazine . . . . . 4531
RealEstateIE.com . . . . . . . . . . . . . . . . . 3545
RealestatePointe.com . . . . . . . . . . . . . 4527
The Real Estate Professional . . . . . . . 3233
Real Estate Risk Management Inc. . . . 4018
Real Estate SimulatorTM . . . . . . . . . . . . 4227
Real Estate Solar Light . . . . . . . . . . . . 4338
Real Estate Success Tools . . . . . . . . . 3947
Realfast Inc. . . . . . . . . . . . . . . . . . . . . . . 1315
RealGo Inc. . . . . . . . . . . . . . . . . . . . . . . . 344
Realigent Inc. . . . . . . . . . . . . . . . . . . . . 4513
Real-Info Inc. . . . . . . . . . . . . . . . . . . . . 4601
RealKISS—Keep It
Simple Software . . . . . . . . . . . . . . 4540
REAL-Mentor® . . . . . . . . . . . . . . . . . . . 4435
Realnet Software LLC . . . . . . . . . . . . . 2530
Real Pro Systems . . . . . . . . . . . . . . . . . 4521
Real Tech . . . . . . . . . . . . . . . . . . . . . . . . 1343
REALTOR.com® . . . . . . . . . . . . . . . . . . . 1405
REALTORS® Relief Foundation . . . . . 3300
RealtyComposer . . . . . . . . . . . . . . . . . 2720
Realty Designs Inc. . . . . . . . . . . . . . . . 4616
REALTY EXECUTIVES Int’l. . . . . . . . . 2305
Realtynet Advisors . . . . . . . . . . . . . . . . 1245
Realty Tools Inc. . . . . . . . . . . . . . . . . . . 2413
RealtyTrac Inc. . . . . . . . . . . . . . . . . . . . . 550
Realty Voyager . . . . . . . . . . . . . . . . . . . 3440
Realty World® America Inc. . . . . . . . . . 305
Realty World Northern
California & Nevada . . . . . . . . . . . . . 4507
REBAC—Real Estate BUYER’S AGENT
Council . . . . . . . . . . . . . . . . . . . . . . . . . 3725
Recognition Express . . . . . . . . . . . . . . 3631
REDTabletTM . . . . . . . . . . . . . . . . . . . . . . 2321
ReferralFinders.com . . . . . . . . . . . . . . 4415
Reichert’s Signs Inc. . . . . . . . . . . . . . . 4223
REI Wise Investment Analysis
and Marketing Software . . . . . . . . . . 4631
RELAYTM Transaction
Management . . . . . . . . . . . . . . . . . 3627
RE Manuals . . . . . . . . . . . . . . . . . . . . . . . 510
RE/MAX International . . . . . . . . . . . . . 1815
RentClicksTM . . . . . . . . . . . . . . . . . . . . . 2145
Rent.com . . . . . . . . . . . . . . . . . . . . . . . 2337
Rent One Online.com . . . . . . . . . . . . . . . 316
REO Advisors Inc. . . . . . . . . . . . . . . . . 3842
Reply! . . . . . . . . . . . . . . . . . . . . . . . . . . . 1231
Reveal Systems Inc. . . . . . . . . . . . . . . . 2619
Reverse Exchange Services Inc. . . . . . . 514
Richard Robbins Int’l. . . . . . . . . . . . . 4420
Rii® Stroman . . . . . . . . . . . . . . . . . . . . . . 844
Risco Lock Box Company . . . . . . . . . . 1715
RISMedia . . . . . . . . . . . . . . . . . . . . . . . . . 746
Riso Inc. . . . . . . . . . . . . . . . . . . . . . . . . 3447
Robb Report Collection . . . . . . . . . . . 4400
Roger Butcher/REALTIME 2020 . . . . .2245
RPIS Inc. . . . . . . . . . . . . . . . . . . . . . . . . 2514
RPost® Registered e-MailTM . . . . . . . . . 4138
RSA Security Inc. . . . . . . . . . . . . . . . . . 2613
SAFEViewTM DMS Inc. . . . . . . . . . . . . . 4534
Sam’s Club® . . . . . . . . . . . . . . . . . . . . . 1445
Sanford Systems and Strategies . . . . 2046
Saris Technologies . . . . . . . . . . . . . . . 4632
Save More Mortgage Inc. . . . . . . . . . . 3444
Scarf King . . . . . . . . . . . . . . . . . . . . . . . . 425
SCI Real Estate Investments . . . . . . . . . 417
Seahorse Investment Services . . . . . . 2716
SellSmart® Real Estate . . . . . . . . . . . . 2518
Sellstate Realty Systems . . . . . . . . . . . . 721
Seminars & Systems by Pat Zaby . . . 1345
SeneGence International . . . . . . . . . . 4039
Senior Advantage Real
Estate Council® . . . . . . . . . . . . . . . . 3430
SentriLock LLC . . . . . . . . . . . . . . . . . . . 3519
SettlementRoom . . . . . . . . . . . . . . . . . 4225
Shari’s Berries International
Corporate Sales . . . . . . . . . . . . . . . . 3435
Short Sales for Profit . . . . . . . . . . . . . . . 338
Showhomes® . . . . . . . . . . . . . . . . . . . . . 530
Showing Beacon . . . . . . . . . . . . . . . . . . 522
ShowingTime Inc. . . . . . . . . . . . . . . . . 4421
SignSacs . . . . . . . . . . . . . . . . . . . . . . . . 3541
Six Illumination . . . . . . . . . . . . . . . . . . 4047
SKC Communication Products Inc./
Plantronics Inc. . . . . . . . . . . . . . . . . . 4019
Smart Move . . . . . . . . . . . . . . . . . . . . . 2351
Solar Sales LLC . . . . . . . . . . . . . . . . . . 1446
Solid Earth Geographics . . . . . . . . . . . 2031
Sonoma Enterprises . . . . . . . . . . . . . . 1943
Sony Electronics Inc. . . . . . . . . . . . . . . . 521
Sparta Success Systems . . . . . . . . . . 2705
SpotAgency . . . . . . . . . . . . . . . . . . . . . 3109
Square One® . . . . . . . . . . . . . . . . . . . . . 4417
StagedHomes.com . . . . . . . . . . . . . . . 3332
StarboxSM Unified
Communications . . . . . . . . . . . . . . . 4418
Starker Services Inc. . . . . . . . . . . . . . . 3937
STAR POWER Systems . . . . . . . . . . . . 4337
Star Relocation Network Alliance . . . . 536
Star Team Financial . . . . . . . . . . . . . . . 2718
Stewart® Title . . . . . . . . . . . . . . . . . . . . . 1117
St. Paul Travelers . . . . . . . . . . . . . . . . . 3740
StratusTM Data Systems . . . . . . . . . . . . . 943
Success is Yours . . . . . . . . . . . . . . . . . 3642
Sundance Replicas . . . . . . . . . . . . . . . 2706
Supacam . . . . . . . . . . . . . . . . . . . . . . . 3438
Superior Real Estate Supply . . . . . . . . 1450
Sutter’s Mill Specialties . . . . . . . . . . . . 1742
Systems Engineering Inc. . . . . . . . . . . . 931
Talking House® . . . . . . . . . . . . . . . . . . . 3302
Tanager . . . . . . . . . . . . . . . . . . . . . . . . . 1145
Tarasoft . . . . . . . . . . . . . . . . . . . . . . . . . 1944
Target® GiftCards . . . . . . . . . . . . . . . . . 4300
TASER INTERNATIONAL . . . . . . . . . . . 4618
Tech Helpline Operated by REIS Real
Estate Industry Solutions . . . . . . . . 3319
Technology Concepts Inc. . . . . . . . . . . 1940
Teldon Print Media . . . . . . . . . . 1341, 4326
Telmatik/Real Estate In Touch . . . . . . . 439
Thomson Learning . . . . . . . . . . . . . . . 3943
Threewide Corporation . . . . . . . . . . . . . 713
Ticor Title . . . . . . . . . . . . . . . . . . . . . . . . 614
TIC Real Estate Association Inc. . . . . . 645
TimbreWorx Music Inc. . . . . . . . . . . . . 4416
TIMCOR Exchange Corporation . . . . . . 1147
The Timeshare Referral Team . . . . . . . 4125
TimeWarner . . . . . . . . . . . . . . . . . . . . . 2729
T-Mobile . . . . . . . . . . . . . . . . . . . . . . . . 2050
Tonja Demoff Companies . . . . . . . . . . 3446
Top Dogs & Salestrainer.com . . . . . . . 4236
TOP PRODUCER® Systems . . . . . . . . . 1405
TrackMyFile . . . . . . . . . . . . . . . . . . . . . 4242
Tutto/Mascot Metropolitan Inc. . . . . . 4142
Two Men And A Truck® . . . . . . . . . . . . 3831
UCit Homes . . . . . . . . . . . . . . . . . . . . . 4347
UFAX Ltd. . . . . . . . . . . . . . . . . . . . . . . . 4441
UmeVoice Inc. . . . . . . . . . . . . . . . . . . . . . 747
Uncommon USA Inc. . . . . . . . . . . . . . 4038
Unibind Inc. . . . . . . . . . . . . . . . . . . . . . 2631
Unique Homes Magazine . . . . . . . . . . 4030
United Country Real Estate . . . . . . . . . . 318
Universal MapTM . . . . . . . . . . . . . . . . . . 4424
UPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3112
Urine-OffTM . . . . . . . . . . . . . . . . . . . . . . 4530
TheUSARealty.com . . . . . . . . . . . . . . . . 940
U.S. Department of Housing
and Urban Development . . . . . . . . . 3104
US Imaging Central Atlantic LLC . . . . 2611
U.S. Jaclean Inc. . . . . . . . . . . . . . . . . . . . 714
Valet Data Systems Inc. . . . . . . . . . . . . . 941
Vertical Communications . . . . . . . . . . 3220
Victor O. Schinnerer & Co. Inc. . . . . . 3643
VisualTour® . . . . . . . . . . . . . . . . . . . . . . 2405
Voice Factor . . . . . . . . . . . . . . . . . . . . . 4244
VoicePad . . . . . . . . . . . . . . . . . . . . . . . . 3131
VoteNet Solutions Inc. . . . . . . . . . . . . 4536
Walgreens . . . . . . . . . . . . . . . . . . . . . . . 4144
The Wall Street Journal . . . . . . . . . . . . 1523
Wally Conway Seminars . . . . . . . . . . . 3119
Washington Mutual . . . . . . . . . . . . . . . . 1031
Watson World/Frank
Mears Seminars . . . . . . . . . . . . . . . . 4342
WCI Communities Inc. . . . . . . . . . . . . . 504
Weichert Real Estate
Affiliates Inc. . . . . . . . . . . . . . . . . . 3647
Wells Fargo Home Mortgage . . . . . . . . 1205
Windsor Vineyards . . . . . . . . . . . . . . . . 2732
Wing Enterprises . . . . . . . . . . . . . . . . . 4414
WLG/Global Realty Marketing . . . . . . . 2101
WolfNet Technologies . . . . . . . . . . . . . . . 716
Women’s Council of REALTORS® . . . . 3625
World Inspection Network . . . . . . . . . . 1741
World Leadership Group Inc. . . . . . . . 3449
World Properties International . . . . . . . 739
www.BindingStuff.com . . . . . . . . . . . . . 600
XeroxTM Corporation . . . . . . . . . . . . . . . 3418
Xpert CMA . . . . . . . . . . . . . . . . . . . . . . . 413
Xtensible Technology Inc. . . . . . . . . . . . 500
You, Inc! Personal Marketing . . . . . . . . 310
Z57 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4323
ZipForm®/RE FormsNet® . . . . . . . . . . . 3719
ZipRealty Inc. . . . . . . . . . . . . . . . . . . . . 4425
Zodas® . . . . . . . . . . . . . . . . . . . . . . . . . 4246
FRIDAY EDITION
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O c t o b e r 2 8 -2 9, 2 0 0 5
QUANTUMMAIL.COM
Win up to $6,000 in prizes
Direct mail has long since proven
effective at helping savvy real
estate professionals generate
leads and grow businesses. After
years of assisting the real estate
industry with direct mail marketing and printing fulfillment,
QuantumMail.com has found
that the key to a successful directmail campaign is repetition.
On average, consumers need to
receive approximately three
pieces a month to remember
your message and name. Think
about this: you’ll pay the same to
mail 5,000 direct mail pieces to
5,000 prospects as you would to
send five pieces over five weeks
to 1,000 targeted customers.
Here are three other tips for
getting the most out of your
direct-mail marketing efforts.
■ Provide valuable incentives.
Direct mail works by getting
people to respond to an offer.
Your offer can be as simple as
the promise of a free lunch, a
guarantee of service, or some
other reward for taking action.
When you don’t offer an incentive, you may be able to generate some awareness, but overall, you’re not making the most
of your marketing dollars.
■ Find partners. Sharing a mailing with a mortgage broker or
other related business is a great
way to cut costs and generate
increased business through
referrals. If you’re offering an
incentive to your prospects, you
and your marketing partner can
share the costs of the incentive,
as well as costs for printing and
mailing. Another idea is to
approach local businesses willing to offer discounted or free
services on a shared mailing.
■ Test your message. Direct mail
is one of the most measurable
marketing media. Quantum
Mail.com’s low minimum-order
requirements enable you to
cost-effectively test marketing
efforts. Try sending out different messages and offers, and
then measure the responses.
Visit us at Booth 1431 for a
chance to win up to $3,000 in
cash prizes and $3,000 in service
giveaways. To find out more about
QuantumMail.com’s services and
how to optimize your marketing
efforts, stop by our booth, log on
to www.QuantumMail.com/Real
Estate, or call 800/637-7373.
ZIPFORM
Two ways to forms efficiency
Our classic ZipFormDesktop version offers the convenience of
being installed directly onto your
PC or laptop. With instant access
to your forms library, you’ll be
able to create new transactions or
modify existing ones wherever
your computer is located.
ZipFormDesktop works with
your e-mail program and is compatible with the most popular email software.
Using our newest version,
ZipFormOnline, is as easy as logging on to the Internet. It offers
all the convenience of ZipFormDesktop, plus it allows you to
access your forms library and
transactions from any computer
with an Internet connection.
ZipFormOnline is completely
secure and uses Web-based email that requires no additional
e-mail software. If you work
with a partner or assistant, both
of you will be able to use
ZipFormOnline from different
locations. It’s compatible with
TOP PRODUCER 6i® and
Microsoft® Outlook®.
In our effort to provide you
with the best products possible,
ZipForm continually updates all
forms libraries. When they’re
updated, they immediately
become available to users of
ZipFormDesktop and ZipFormOnline.
With ZipFormDesktop, forms
are easily updated by connecting
to the Internet and downloading
new versions. ZipFormDesktop
automatically senses the connection to the Internet and
prompts the user to initiate the
update process. ZipFormOnline
is updated automatically.
In addition, we maintain the
servers, security systems, and
backups at our state-of-the-art
HOBBS/HERDER
Training transforms
rookies to winners
When Tami Deland and Steve
Hansen left their steady teaching jobs for careers in real estate,
their household income dropped
to nothing. Even though they
made the leap after careful and
thorough consideration, the
competitive field and outdated
lead-generating methods left
them struggling. They needed a
way to jump-start their production and grow their business
rapidly. Cold-calling was not
going to do it. Knowing how
important the best education is
to success, Tami and Steve went
straight to the trainers at
Hobbs/Herder.
They attended a Hobbs/Herder
Gateway seminar, and after
three days of intensive training,
Tami and Steve walked away
with a whole new approach to
their business. “We thought we
Hobbs (left) and Herder
were doing all we could to generate leads,” says Tami. “But
Gateway taught us some of the
greatest lessons of our life—lessons that have not only transformed our business but our
quality of life as well.”
hosting facility, guaranteeing
worry-free use and allowing you
to focus on your business.
Both ZipFormDesktop and
ZipFormOnline provide you with
a more efficient alternative to
completing transactions by
seamlessly sharing and storing
all the necessary forms and data.
Whether you decide that ZipFormDesktop or ZipFormOnline
is the best fit for you, we guarantee you’ll create more professional
forms while spending less time
managing the paperwork, giving
you more time to do what you do
best…listing and selling property!
ZipForm is the official forms
software for the NATIONAL
ASSOCIATION OF REALTORS.®
For more information about
ZipFormOnline and ZipFormDesktop, call 866/MYFORMS,
visit us at zipform.com, or stop
by Booth 3719.
After implementing the proven
business-building systems and
strategies taught at Gateway,
Tami and Steve were able to
more than double their production from 62 closed transactions
a year to 123, with more growth
on the horizon. They achieved
this while putting an end to the
60-hour workweek and latenight cold-calling that had ruled
the beginning of their careers.
During the NAR Conference,
Tami and Steve will participate
in a panel on Saturday, Oct. 29
from 1-2:30 p.m. in Room 134
moderated by Hobbs/Herder
co-founders Don Hobbs and
Greg Herder. They and other
salespeople who’ve used similar business-building tactics to
dramatically improve their
production will discuss their
success.
Visit Hobbs/Herder at Booth
2121 to find out more about how
business-building strategies can
make a difference in your career
and to see a preview of the
Gateway seminar.
R E A LT O R S ® C O M M E R C I A L A L L I A N C E
SOMETHING FOR EVERYONE
Whether you’re just exploring the exciting world of commercial
real estate or looking to get current on creative ideas to help
investors, the REALTORS® Commercial Alliance is offering a
program just for you during the NAR Conference.
AN INTRO TO COMMERCIAL
Satisfy your curiosity on the difference between residential and
commercial real estate at “What Every Residential Agent Needs
to Know about Commercial Real Estate” on Saturday, Oct. 29
from 1-2:30 p.m. in Room 300. Conducted by Chairman of the
Commercial Leadership Forum Cindy Chandler, CCIM, CRE,
the course is a broad introduction to commercial real estate and
helps you understand what you need to get started in this
dynamic field. Chandler stresses, “Good contacts or hot property are what’s needed to get started in commercial real estate.”
Chandler promises to help unlock the mysteries and share the
secret lingo of commercial real estate. Learn more about The
Chandler Group, commercial real estate training and consulting, at www.cindychandler.com/default.htm.
THE FUTURE OF COMMERCIAL
“Total Impact: The Forces Shaping Commercial Investment”
returns on Saturday, Oct. 29 from 1-2:30 p.m. in Room 220. Dr.
Mark G. Dotzour, chief economist and director of research for
the Real Estate Center at Texas A&M University, will discuss the
factors that contribute to the valuation of commercial real estate
and land markets. Dr. Dotzour will share his knowledge on how
global economies, such as the emerging strength of China, affect
capital markets and commercial real estate. This session is cosponsored by RCA and the REALTORS® Land Institute.
EXCHANGES MADE SIMPLE
At a time when it’s tough to identify properties in the limited
time permitted by traditional §1031 tax-deferred exchanges,
savvy real estate professionals are turning to the delayed, or
Starker, exchange to buy investors precious time. Get an expert
view of the how both traditional and delayed exchanges can save
investors tax dollars at “Real Estate Investment, The 1031
Exchange: The Investor and You,” on Monday, Oct. 31, 9 a.m.12:30 p.m. in Room 250. Whether you know a little or a lot about
§1031 exchanges, you’ll leave the session ready to open a new
world of investment options for both you and investors. This
course is available for three hours of CE credit, subject to availability. If you want CE credit, just enroll in advance at the NAR
registration desk. Otherwise, no enrollment is necessary. For
more information on 1031 exchanges, visit Starker Services at
Booth 3937, or go to www.starker.com.
And don’t forget that the NAR Conference is about fun as well as
education. RCA will hold a free reception on Friday, Oct. 28, beginning at 5:30 p.m. at the Marriott. Drop in to meet interesting commercial members from other cities and grow your own network.
To learn more about all that RCA offers NAR members, stop
by the NAR Booth 3205 on Saturday,
Oct. 29 from 9:00 a.m. – 5:00 p.m. and
Monday, Oct. 31 from 9:00 a.m. – 2:00
p.m. to talk with an RCA staff member.
Less back and forth to the office.
More moving forward with the sale.
Visit Booth 3223 to purchase
Palm products at special discounts.
Sign up for Treo real estate training classes
in the Technology Learning Center.
When you have what you need, it’s easier to offer your clients what they want. Mobility solutions from
Palm let agents hit the road with the tools of their trade. Like a full-featured phone, email, web access,*
and contact management. Plus wireless access to MLS, customer and property information, a loan
calculator, as well as an electronic lock box system.† Choose from the Palm® Treo smartphone, the
TM
LifeDrive mobile manager,‡ or the Palm T|X handheld‡ to find the features that fit your work style.
TM
Palm.com/RealEstate
*Wireless service plan required. Email and web require wireless data services and ISP, additional charges apply. Wireless coverage may not be available in all areas. †Third party software required, sold separately. ‡Email, Web and Wi-Fi
wireless services may require additional subscription, service plan and/or equipment sold separately. May not operate with all networks. Screen image simulated. ©2005 Palm, Inc. All rights reserved. Palm, Treo and LifeDrive are among
the trademarks or registered trademarks owned by or licensed to Palm, Inc. Other brands are trademarks of their respective owners.
2OO5
O c t o b e r 2 8 -2 9, 2 0 0 5
NEW PRODUCTS SHOWCASE
Your one-stop preview of some of the best products and services available at the 2005 REALTORS® Conference
& Expo. See all these great products outside the entrance to the North Expo Hall in Moscone Center.
1031 EXCHANGE EXPERTS
BOOTH 646
your knowledge as a new home
or resale specialist.
HOLDTHATPHONETM
BOOTH 4036
You worked hard for your money.
Why not keep it? Come visit
Booth 646 where author Gary
Gorman will be signing his definitive 1031 book, Exchanging Up!
CHASE MICROSYSTEMS
BOOTH 4046
Hold that Phone is a patented
fashion accessory that holds
your cell phone securely on your
wrist. Available in several colors.
AMERIDREAM,® INC.
BOOTH 3634
A national, nonpartisan, nonprofit membership association
dedicated exclusively to your
clients— homeowners and potential homeowners. Bulk membership available.
BEYONDMLS.COM
BOOTH 4145
All-in-one Web site design tool
for real estate professionals.
Complete Web site solutions for
$19.99 per month!
BORNFREE®
INTERNATIONAL INC.
B O O T H 3 74 5
Professional, slimline and
expandable laptop briefcases
and agenda. Custom designed
for mobile utility, instant access,
and successful sales action.
CALCULATED INDUSTRIES®
BOOTH 3730
The Qualifer Plus Line is a firstclass family of real estate
finance tools to keep you ahead
with buyer qualifying, cash-flow
analysis, and top training.
CELLIT
BOOTH 4335
House4Cell provides property
information to homebuyers via
text message, instantly. You also
instantly receive the prospect’s
phone number.
CELLSIGNSTM
BOOTH 3110
Signs that Cell. The industry’s
wireless lead generation system.
Buyers can request and receive
property information via text
messaging. Sales associates
receive qualified leads.
CELLSTORYTM
BOOTH 3944
CellstoryTM turns your cell phone
into a multimedia marketing
and sales application that helps
you become more productive
and ultimately build better relationships with more buyers in
less time.
CERTIFIED NEW
HOME SPECIALISTTM
BOOTH 2138
New certificate program brings
you comprehensive knowledge
of residential construction materials and methods to enhance
Specialized real estate software
allows for true portability. Financial and organizational tools
designed specifically to make
the sales associate’s job easier.
DAVID KNOX
PRODUCTIONS INC.
BOOTH 3630
DVD series offers salespeople
opportunities for continual business and personal growth. Features transactions with top agents
and REAL clients, David’s presentations, and printed resources.
DURABLE OFFICE
PRODUCTS CORP.
BOOTH 4043
Telindex“ and Visifix“ card files
are contemporary address and
business card files ideal for
office use and closing gifts.
Choice of flat or rotary styles.
InfoSigns are a great property
management tool and an elegant
way to display information on
interior walls. Signs can be updated with paper inserts. Seven
sizes. Free software download.
HOMEFREE
BOOTH 3234
This powerful cobranded closing
gift increases repeat sales and
referrals! You will be promoted
on your customers’ home profile, featuring household maintenance reminders and guidance.
HOWDOISELLAHOUSE
SEMINARS
BOOTH 4440
Bring 50 to 80 seller prospects to
YOU per month with howdoisellahouse Seminars . . . Powerpoint
presentation complete with script,
follow-up letters, advertising samples. Also available in Spanish.
IAN GRACE MARKETING
BOOTH 442
World First Real Estate Advertising “How To” products. Use Ian
Grace’s book, DVD, Ad Checklist
poster, “Winning Listings” pads,
pocket guide and “clever pills” to
make your ads more powerful.
IMPREV INC.
BOOTH 331
TM
ENEIGHBORHOODS
B O OT H S 1 9 0 5 A N D 3 4 27
eNeighborhoods is real estate’s
most popular marketing system.
The system includes neighborhood reports, CMAs, buyer
tours, maps, flyers, contacts,
Campaign Manager, MLSConnect, WyldFyre 7, Web site, and
IDX solutions.
ENTERTAINMENT®
PUBLICATIONS
BOOTH 3419
Entertainment®, a REALTOR BenefitSM Program partner, offers
NAR Members a discount of
more than 50 percent off the
price of the 2006 Book! Call
800/672-3053.
ESRI INC.
BOOTH 340
RouteMAP IMS is an affordable,
Internet mapping solution enabling real estate practitioners to
add home search technology to
their Web sites. Potential buyers
get door-to-door driving directions and more.
GOODER GROUP
BOOTH 4000
The RAINMAKER Lead System®
includes the Rainmaker ECentral® 4.2 online marketing
system, new printed Rainmaker
brochures, and new Rainmaker
8-inch square postcards.
World-class marketing solutions
should include virtual tours—and
now they do—with the Caroussel
Tour! Cool transitions, great background music, and lots of pictures.
ISEEMEDIA
BOOTH 2345
IseerealtyTM is a mobile application that provides access to MLS
data, local applications, online
applications, online documents,
maps and online virtual tours.
IseerealtyTM provides the agent
with a strong complement of
sales, marketing, and buyer tools.
Hourly presentations at the booth.
ITOURVIDEO
BOOTH 4422
TM
iTourVideo provides automated
personal Web sites and listing
pages using real streaming video!
Sign up today for a one-time fee of
$99 with No Monthly Fees!
JERRY BRESSER INSTITUTE
BOOTH 540
Interactive Web-based training,
seminars and audio/visual means
to teach real estate sales associates specific language and procedures to obtain listings and sales.
JULIE RYAN SEMINARS
BOOTH 444
Fire Up Your Marketing by Julie
Ryan will dramatically boost
your profile to “superstar” status in the most cost-effective
way possible.
LANDVOYAGE.COM
BOOTH 4544
LandVoyage.com offers unlimited access to aerial photos, satellite imagery, topographical
maps, FEMA flood maps, and
more. Maps and imagery are
valuable tools for all aspects of
real estate.
LISTING LIGHT
BOOTH 4136
complete a commercial real
estate leasing assignment.
PROPERTY AUTOMATION
BOOTH 4020
The new TenantPro7 includes a
built-in accounting system or
integrates with QuickBooks. Late
notices, check writing, 120+
reports, and 35 new features.
REAL ESTATE SOLAR LIGHT
BOOTH 4338
Have your For Sale sign illuminated 24/7. Be seen at night.
Night light for real estate signs.
RE MANUALS
BOOTH 510
MAGNETIC ATTRACTIONS
BOOTH 3433
RE Manuals offers real estate
policy and procedures manuals,
employee manuals, and property
management products.
Multi-Mag products turn your
business card to a magnet
attached to a notepad, calendar,
or sports schedule. Cling-It
sticks safely to anything and can
be moved again and again.
MILEAGEWIZ SOFTWARE
BOOTH 3445
ROGER BUTCHER TRAINING
BOOTH 2245
REALTIME 2020 contract management software and videos.
SIGN SACS
BOOTH 3541
MileageWiz software creates
your IRS-conforming mileage log
for the entire year in an hour or
in minutes each week.
Sign Sacs Duplex is a convenient
way to transport and store two of
your open house signs.
MYMLS PAGE
BOOTH 513
STAGEDHOMES.COM
BOOTH 3332
MyMLS Page offers a complete
Web site and MLS search to real
estate professionals, with absolutley no maintenance!
Home Staging: The Winning Way
to Selling Your House for More
Money will show you how to stage
a home and sell it faster and for
more money. Proven techniques
and testimonials written by one of
the creator of home staging, Barb
Schwarz.
Stage Your Home to Sell for Top
Dollar is a DVD designed to show
homeowners. Barb and her team
members stage a home on this
video and the proof is in the picture. Your clients will be sold.
Price Your Home to Sell for
Top Dollar is a DVD designed to
educate your sellers on the
importance of pricing their
homes correctly when they first
bring them on the market. It
answers to all the standard objections you hear about pricing and
diffuses them with common
sense answers.
OF REALTORS®
BOOTH 3205
Broker to Broker
A compilation of articles from
REALTOR® Magazine that offers
the best tips and advice on how to
manage a brokerage.
RESPA Pocket Guide
This brand new guide from NAR
provides an overview of RESPA
requirements, along with some
examples of how RESPA violations
can occur.
Antitrust and
Real Estate Video
An updated version of an NAR
classic! This new version is a great
tool for your training library.
Fair Housing Video
Another “must have” for your
training library. This new video
outlines federal Fair Housing regulations and provides scenarios on
how to comply with them.
STAR POWER SYSTEMS
BOOTH 4337
This four-book set offers you the
unique opportunity to fully customize Microsoft® Word and
Excel documents containing systems from top producers.
PLAYA CAPISTRANO
ENTERPRISES
BOOTH 4516
THOMSON LEARNING
BOOTH 3943
The Commercial Real Estate
Leasing Tool Kit provides the
knowledge base as well as the
forms and templates required to
Achieve greater success with
innovative resources and online
real estate education. Learn
more at www.swlearning.com.
O c t o b e r 2 8 -2 9, 2 0 0 5
My training was
watching reruns of “E.R.”
Some things are not what they seem.
Like copycat title products and services now
on the market. They may call themselves title
protection. But they often lack the resources
to safeguard customers from costly and timeconsuming title disputes.
Make sure you’re getting comprehensive title
insurance from a reliable provider. Highest
rated in the industry, Old Republic Title has the
financial strength, breadth of experience and
long-term stability your customers are counting
on — and deserve.
Old Republic Title.We’ve earned our reputation.
Title Insurance Group
STANDARD & POOR’S AA, MOODY’S A1,
FITCH RATINGS AA-, DEMOTECH A"
www.oldrepublictitle.com
Old Republic National Title Insurance Company • Old Republic General Title Insurance Corporation • Mississippi Valley Title Insurance Company • American Guaranty Title Insurance Company
25
O c t o b e r 2 8 -2 9, 2 0 0 5
N E X T E L C O M M U N I C AT I O N S
Don’t wait to get wired
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services to consumer, business, and government
customers. As the exclusive wireless phone service provider to
the NATIONAL ASSOCIATION
OF REALTORS,® members will
receive a 5 percent discount on
all Nextel monthly voice plans.
In addition, NAR members
qualify for a $25 one-time service credit on the first invoice for
any new Nextel phone purchase.
REALTORS® can also benefit
from a special offer on TeleNav™
wireless GPS-guided driving
directions. You’ll receive a onemonth free trial, plus 10 percent
off all available TeleNav service
plans. To learn more about this
offer, visit Booth 831, go to www
.nextel.com/nar, or call 866
/647-3929.
R E A LT O R B E N E F I T S S M
What’s in a name?
REALTOR BENEFITS SM has your name written all over it.
What do successful REALTORS®
have in common?
■ Efficient communications
such as streamlined transaction processes
■ Current information on
schools, home values, and
cost-of-living
■ Security of errors & omissions
insurance
■ High-quality publications
like It Pays to Work with a
REALTOR® and Real Estate
Brokerage Essentials: Managing Legal and Business Issues
These resources and many more
are available to members through
NAR’s REALTOR BenefitsSM
Program (formerly the REALTOR VIP® Program). This valuable member benefit offers practical every-day purchasing solutions for your business and your
personal life. Best of all, your participation in the REALTOR
BenefitsSM Program helps keep
your NAR membership dues low.
NAR partners in the
REALTOR BenefitsSM Program
will meet with members
informally for a detailed look
their offerings from Saturday through Monday at the
REALTOR BenefitsSM kiosk of
NAR’s IMAGINE Booth 3205.
REALTOR BenefitsSM Publications are also available for
purchase at the booth with
selected discounts.
So where did the REALTOR
VIP® Program go?
“The REALTOR VIP® Program
is now the REALTOR BenefitsSM
Program,” says Bob Goldberg,
NAR senior vice president,
Marketing & Business Development. “The results of a year-long
study indicated that the brand
name REALTOR VIP® was confusing to certain members and
implied a separate, elite status of
benefits not available to every
NAR member. In fact, the solu-
tions, products, publications,
and services are available to all
members, every day, beginning
the day they become REALTORS®. Being a REALTOR® carries its own elite status.” Member
focus groups strongly favored renaming the REALTOR VIP®
Program and response to the
more descriptive brand name
‘REALTOR BenefitsSM Program’
was “overwhelmingly positive,”
according to Goldberg.
The re-branding campaign
kicks off here at the 2005
REALTORS® Conference and
Expo and is expected to create
an even higher awareness level
for this valuable program among
NAR members.
For more information, stop by
NAR’s IMAGINE Booth 3205
to learn about the latest program
offerings through the REALTOR
BenefitsSM Program. Online, visit
www.REALTOR.org/RealtorBene
fits or call 800/874-6500.
D AV I D K N O X P R O D U C T I O N S
Watch today and sell more
For any real estate sales associate
seeking continual improvement
and growth, this is the real deal!
David Knox’s new DVD series,
Real Estate LIVE!™, combines
the best of personal training,
business development strategies,
and cutting-edge sales and marketing techniques.
Every issue of the ongoing Real
Estate LIVE!™ series is packed
full of information to help you
improve and grow your business, including
■ REAL Transactions. This is a
one-of-a-kind opportunity to
witness first-hand what other
sales associates do that makes
them successful. Experience
real drama as you follow top
performers on actual appointments with buyers and sellers.
Never before has real estate
training and business development been so real.
Feature Presentations. Each
DVD offers focused training
and techniques on core skills
used every day by real estate
professionals. David Knox
hosts this series and presents
his best techniques on each
topic. Companies pay thousands of dollars for his training, and now he’ll bring that
energy and expertise direct to
your DVD player.
■ Bonus Features. You’ll find
■
any number of exciting bonus
features on each disc.
■ REALtalk. Here’s your chance
to get up-close and personal
with some of the top names in
the business. Listen to their
success stories and strategies.
■ Special Guests. Leading industry experts and featured sales
associates share a wealth of
valuable ideas.
■ REALcoach. Watch as Knox
helps fine-tune the skills of some
of the best agents in the business.
■ Resources. Each disc comes
with printable support documents.
David Knox will present an
education session on “Assertive
Closing Techniques” on Saturday, Oct. 29 from 9-10:30 a.m.
in Room 134.
Stop by Booth 3630 to purchase Real Estate LIVE!™ and
his consumer DVDs.
NAR COMMUNITY OUTREACH
AND SMART GROWTH
Smart Growth Builds
Strong Communities
When you look out your hotel
window at the lively museums, businesses, and restaurants in San Francisco’s
South of Market neighborhood, you see living proof of
the value of smart growth
and community involvement
in building a strong real
estate market. Find out how
the City by the Bay made this
great enterprise happen at
the REALTORS ® Equal
Opportunity/Cultural Diversity Forum, on Friday, Oct.
28. from 9-11 a.m. in Room
301.
San Francisco city officials
join local community and
cultural groups to discuss the
city’s plan to redevelop the
area south of Market Street,
including alternative development solutions and affordable housing options. See
how smart growth applications like high-density housing, mixed-use development,
and walkable communities
are becoming more popular
among the diverse popula-
tions that enjoy the convenience of city living. Is this the
wave of the future? Find out.
Also while you’re at Expo,
don’t forget to stop by the
Community Outreach Booth
3837 to find out how REALTORS® are making a difference in their community. A
variety of tools, including a
free subscription to On Common Ground Magazine, help
you keep abreast of the latest
in growth issues, public transit, school enhancements,
and zoning. Or go to www
.realtors.org/smartgrowth.
If you want to become more
involved in smart growth at
the local level, NAR’s Comunity Outreach Department
should be your first stop.
When REALTORS® become
involved in their communities, they sow seeds that pay
dividends for years to come.
NAR offers grants to help you
help your community. Find
out more by calling 202/3831278 or visiting www.realtors.org/communityoutreach.
N A R I N T E R N AT I O N A L
CATCH THE IMMIGRANT WAVE
Is the real estate business in
your local area booming
because of an influx of immigrants? Are you eager to capture this growing segment of
the U.S. population? Are you
interested in hearing about
what new immigrants expect
from real estate professionals? If so, then don’t miss the
REALTORS® International
Forum: Doing Business with
Ethnic Markets on Friday,
Oct. 28 from 1–3 p.m. in
Room 200.
The expert panel will provide an analysis of research
and data available from top
institutions about the demographics of immigrants and
their homebuying tendencies.
You’ll also have the opportunity to hear a foreigner’s
thoughts on what an immigrant might expect from a
U.S. real estate transaction.
Each presenter will make
brief remarks, and there’ll be
plenty of time for questions
and answers at the end.
You’ll walk away with the
tools you need to work with
ethnic clients and customers
in your local market. Whether
you’re an experienced international practitioner or exploring the international market
as a next business step, this
panel discussion provides
what you need to know.
After you learn about ethnic markets, be sure to visit
the International Networking Center just off the Expo
floor, where you’ll find
opportunities to network
and resources to grow your
business in new directions.
Also stop by Certified International Property Specialist
(CIPS) at the Center for
more information on getting
trained to work with the
growing immigrant market!
F R I S C O FA C T
The Presidio of San Francisco was
founded in 1776.
O c t o b e r 2 8 -2 9, 2 0 0 5
We’d like to show you
a charming duplex
relationship with plenty
of room to grow.
Wouldn’t it be great if you had a mortgage lender who valued your success?
Who took care of you—and your customers—better than any other lender ever
has? Who helped your business grow and prosper? Welcome to the neighborhood.
With offices in communities nationwide, GMAC Mortgage Corporation is right in
your backyard. Find out more today with a simple call to 1-800-888-GMAC.
Visit us at Booth #1831 in the South Hall.
Arizona Mortgage License Number BK-7670; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act; Georgia Mortgage Lender
License #5845; Illinois Residential Mortgage Licensee; Massachusetts Mortgage Lender License Number ML1556; Minnesota: This is not an offer to enter into an agreement. Any
such offer may only be made pursuant to Minn. Stat. § 47.206 (3) & (4); Montana Licensed Mortgage Broker #000207; Licensed by the New Hampshire Banking Department; Licensed
by the NJ Department of Banking and Insurance, 45 Eisenhower Dr., Paramus, (201) 226-1199; Licensed Mortgage Banker: NYS Banking Department; Licensed by the Pennsylvania
Department of Banking; Licensed RI Lender and Broker. ©2005 GMAC Mortgage Corporation
27
O c t o b e r 2 8 -2 9, 2 0 0 5
E N T E R TA I N M E N T ® B O O K
HOUSE4CELL
Think of me first!
Serving buyers
just got easier
That’s what every real estate professional wants prospects to do
when selling or buying a new
home. Repeat business and referrals are crucial to being successful
in real estate.
To maximize repeat business
and referrals, REALTOR BenefitsSM partner Entertainment®
Publications is offering NAR
members a unique and costeffective promotional tool—at a
NAR member discount of more
than 50 percent off the retail
price! By giving clients and customers the 2006 Entertainment®
book as a gift, you help them
remember you and your office
every day of the year. Your customers and clients receive a year’s
worth of 50-percent-off and buyone-get-one-free offers they can
use to save thousands of dollars.
There are discounts for formal
and informal dining, family fun,
dry cleaners, video stores, and
shopping, plus special offers and
discounts from national companies for travel and shopping.
This year’s edition of Entertainment® also features a brand
new section that showcases offers
from the biggest names in the
book. Clients and customers can
see immediately how valuable
your gift will be to them. In addi-
R E S PA R E A L I T I E S F O R U M
Get the Scoop
Unsure of your obligations under
the federal Real Estate Settlement Procedures Act? Well, help
is on the way. As part of its
RESPA Realities Awareness
Campaign, NAR will host a
RESPA Realities Forum featur-
ing Phillip Schulman, partner
with Kirkpatrick & Lockhart LLP,
in Washington, D.C., and a recognized expert on real estate settlements. The RESPA Forum will be
held on Friday, Oct. 28, from 12:30 p.m. in Room 250.
tion, all recipients of the 2006
book can get a free DVD or video
game rental and free individual
popcorn from Blockbuster.
Each book purchased includes a
business card holder on the front
cover. Order by November 15 to
receive your books by December
10, just in time for holiday giving.
You can order your books and
learn more about the book at
Booth 3419 at the Expo. You can
also visit www.entertainment.com
/nar, or call 800/672-3053 and
mention promo code RE6NAR
and your 9-digit NRDS number.
Entertainment® books may not be
available in all areas.
Also at the Forum, you’ll get a
first look at NAR’s new RESPA
Realities Web page on REALTOR.org. The new page will be a
one-stop RESPA resource. Forum
attendees will also receive copies
of NAR newly released pocket
guides—one on general RESPA
compliance requirements and
another specifically on affiliated
business arrangements.
Today’s homebuyers are more
tech-savvy than ever, demanding instant information at their
fingertips. It’s no longer good
enough to offer a phone number at the bottom of the real
estate sign. The homebuyer
wants all the information now.
You can now exceed these
demanding expectations using
House4Cell. Through House4Cell’s system, you can provide
crucial property information
directly to homebuyers’ cell
phone screen via text message.
Homebuyers simply see a code
on the real estate sign, textmessage the code to a special
phone number, and within
seconds they receive the
requested information on the
property. Most importantly,
you’re instantly notified of the
lead for follow-up.
“House4Cell was developed
for real estate professionals
by real estate professionals,”
says David Wachs, Cellit’s
president. “We understand
the pressure sales associates
are under to serve demanding
consumers. House4Cell fills
this need nicely, providing
instant information directly
to homebuyers while capturing valuable leads.”
Text messaging is booming
in the United States, up more
than 200 percent a year for
the last three years. Market
analysts predict more than 74
billion text messages will be
sent in 2006.
“We are certainly entering
this market at the right time,”
Wachs notes. “We expect to
continue to roll out new, innovative services, such as interior pictures and videos of the
property on your cell phone,
as this market matures.”
To setup your own mobile
marketing initiative, stop by
House4Cell at Booth 4335,
visit www.house4cell.com, or
call 800/790-6597.
GOODER GROUP
BECOME THE WINNER IN ONLINE LEADS
With the release of the new RAINMAKER E-CENTRAL® 4.2, Gooder Group (Booth 4000) has positioned
itself as the leader in lead-capture and online marketing.
Based on more than one million user e-mails sent in the
first six months of 2005 and subscriber feedback, RAINMAKER E-CENTRAL‚® 4.2, the latest version of the popular Web-content and drip e-mail system, offers more
lead-capture forms, more content, and more results for
real estate professionals.
“The latest version of RAINMAKER E-CENTRAL® is
easier to use and includes more than 100 new lead-capture forms, as well as new follow-up action plans to guarantee maximum
results,” says Dan Gooder Richard, president of Gooder Group and author of the
top-selling books Real Estate Rainmaker® Guide to Online Marketing and Real
Estate Rainmaker®: Strategies for Real Estate Marketing (Wiley).
RAINMAKER E-CENTRAL® 4.2 NOW OFFERS
■ 101-plus new stand-alone plug-in response forms in three styles: graphic forms
for maximum impact, gateway forms to emulate VOWs, and long forms for
capturing high-quality prospects. The system now provides real estate professionals with more than 140 lead-capture forms in all.
■ The ability to auto-register leads from any form on any Web site into your
RAINMAKER E-CENTRAL® drip e-mail database.
■ 14 new e-mail action plans and campaigns for easy MLS search and e-mail listing updates followup.
■ 63 new e-brochures for every subject in attention-grabbing HTML e-mail.
■ New Link Installation Guides with step-by-step instructions on how to easily
install Web content onto such leading sites as Advanced Access, iHouse, Z57,
Best Image Marketing, Agency Logic, CitysBest, Homes.com, RealPro
Systems, Property Minder, and more.
■ New cover e-mail designs for two monthly e-newsletters for real estate and
homeowners that multiply open rates and click-throughs.
■ New HTML designs and images for two buyer and seller e-courses.
■ A new, feature-rich WYSIWYG text editor for users to create and modify HTML
e-mails. A 45-function toolbar provides easy-to-use rich-text editing online.
■ An upgraded Resource Center that lets you download images and access 121
ready-made promotional offer images and icons for Web sites.
Visit Gooder Group, Booth 4000, for a free demonstration and to learn
about discount pricing during the Expo. Or visit www.GooderGroup.com, or
call 703/698-7750.
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O c t o b e r 2 8 -2 9, 2 0 0 5
REALTOR® Magazine,
eNeighborhoods Inc.,
Fannie Mae, and
LandAmerica
congratulate the
2005 GOOD NEIGHBOR AWARD WINNERS
David Forward
Weichert,
REALTORS®,
Medford, N.J.
In 1991, Forward
founded the
International
Children’s Aid
Foundation, which
helps more than
200 orphans in
Romania. ICAF
built and operates
its own orphanage
and supports staterun orphanages
through early childhood development
programs and job
training. He also
set up medical and
dental clinics that
are open to the
entire town.
Carole Sharp
Coldwell Banker
Neuhaus
Real Estate,
Staunton, Ill.
Sharp has run the
Staunton Food
Pantry in her
small town for
eight years,
serving 60 families
a month.
Volunteers help
her with weekly
food distributions,
but otherwise she
runs the entire
effort by herself,
planning food
drives, sorting
and inspecting all
donations, applying for grants, and
soliciting corporate sponsors.
Howard Freeman
Freeman Realty
Gainesville, Fla.
Ouida Spencer, GRI
RE/MAX Executives
Atlanta, Ga.
Freeman founded
STOP! Children’s
Cancer Inc. in
1981, after his
young daughter
Bonnie was
diagnosed with
leukemia. Though
the disease killed
Bonnie, Freeman
has continued the
fight, raising more
than $2 million to
fund research and
purchase equipment to prevent,
treat, and cure
children’s cancers.
Spencer has been
a passionate leader
and fundraiser
for the United
Cerebral Palsy
of Georgia for 25
years. She is a
tireless advocate
for housing rights
of disabled adults
and has helped
set up six day
habilitation facilities
that provide therapy
and training
to more than
1,000 people with
developmental
disabilities.
Greg Garrett
greg garrett
realty.com,
Newport News, Va.
Garrett founded
Orphan Helpers in
2000 to support
abandoned and
abused children in
orphanages and
detention centers.
Currently working
in El Salvador and
Honduras, the
organization
provides food,
shelter, education,
and hope to more
than 1,000 children.
The organization will
expand to Nicaragua
and Guatemala in
2006.
Check out the Good Neighbor Awards display at the entrance to the Expo in the North Hall!
Pick up applications for the 2006 REALTOR® Magazine Good Neighbor Awards at the Good
Neighbor Awards display or at REALTOR.org/realtormag. Deadline: May 26, 2006
Co-sponsors
Founding Sponsor
O c t o b e r 2 8 -2 9, 2 0 0 5
31
O c t o b e r 2 8 -2 9, 2 0 0 5
It’s a whole new world in here.
You know REALTOR.org always delivers unmatched industry
news and trends. Now, get into the whole new world of business tools
and tips that will help you thrive in today’s competitive market.
Not registered? Go to www.REALTOR.org/SD1 for access
to exclusive members-only benefits, and your chance to win a laptop!
For more information on what REALTOR.org can
do for you, stop by NAR’s IMAGINE Booth (#3205).
Real Strength.
Real Advantages.
N AT I O N A L A S S O C I AT I O N O F R E A LT O R S ® D O I N G B U S I N E S S
O c to b e r 28/29, 2005
REALTOR® Magazine
33
(Below) 2005 NAR President Al Mansell (left) and incoming CEO Dale Stinton share their thoughts about NAR’s strategic plans
before meeting with the NAR Leadership Team preceding the 2005 REALTORS® Conference & Expo.
(Above) 2005 Treasurer Mike Brodie
(left) and 2005 Vice President/Liaison
to Government Affairs Monty Newman
reflect on NAR’s record membership
during 2005.
2006 NAR President Tom Stevens (center) gets a pre-meeting update
on critical NAR activities from Vice President, Government Affairs, Jerry
Giovaniello (left) and NAR CEO Terry McDermott.
(Below) 2005 Political Fundraising Chair Larry Van Feldt and 2005 Vice
President/Liaison to Committees Adorna Carroll couldn’t be more pleased about
the record-breaking totals achieved by RPAC this year.
2005 Liaison to State & Political Issues
Group J. Danny Cooper (left) and 2005
Liaison to Public & Federal Issues Bob
Galiano Jr. compare notes on NAR
policies.
NAR General Counsel Laurie Janik (left) and Senior Vice President,
Communications, Frank Sibley put their heads together on strategies for
getting out NAR’s message to the media.
Peggy Ann McConnochie, 2005 liaison
to Housing & Diversity Group, and Bill
Powers, 2005 liaison to the International
Group, preview a presentation before
meeting committee liaisons.
2006 President-elect Pat Vredevoogd (right) gets a quick overview of NAR’s
successful REALTOR BenefitsSM program from NAR Senior Vice President,
Marketing & Business Development, Bob Goldberg.
2006 First Vice President Dick Gaylord 2006 (left) and Vice President/
Liaison to Committees Steve Hoover confer about what lies ahead for
NAR in the coming year.
(From left) 2005 Liaison to Large Firms
Chip Roach Jr., 2006 Liaison to Law &
Policy Ted Loring, and 2006 Liaison to
Housing & Diversity Ron Phipps take a
break to catch up.
(At right) 2006 Treasurer
Bruce Wolf (left) and NAR
Chief Economist David
Lereah crunch the numbers
before meeting with the
NAR leadership team.
(At right) 2005 Commercial & Business Specialties Liaison Joe Ditchman
Jr. (left) and 2006 Liaison to Information, Communications & Education
Bruce Aydt discuss a point before getting down to business.
2004 NAR President Walt McDonald (left) shares the wisdom of his experience
with 2006 Vice President /Liaison to Government Affairs Henry Ray.
You
clients to
Let us help.
want your
be
happy.
At the American Land Title Association, we’re committed to helping
you help your customers. Our members across America are title
insurance professionals who meticulously search public records
and their own title plants to ensure there are no hidden problems
that might affect your customers’ homeownership rights.
We work hard to protect your customers. But, you can also help by
recommending they obtain an Owner’s Policy of Title Insurance.
This valuable title coverage will help protect your customers from
future claims that might arise from issues not found in the initial
title search—all for just a one-time fee at closing.
Our members welcome every opportunity to work behind the
scenes to keep your clients happy. After all, that’s their job.
(800) 787-ALTA • www.alta.org
AMERICAN LAND TITLE ASSOCIATION
The voice of our nation’s title insurance professionals.
T I T L E I N S U R A N C E . P R O T E C T I N G T H E A M E R I C A N D R E A M , O N E H O M E AT A T I M E .
©2005 American Land Title Association
Commercial
Members
Profiled
NATIONAL ASSOCIATION OF REALTORS®’
commercial specialists are
typically veteran practitioners
with more than 15 years of
experience, closing at least
$5 million in commercial
sales transactions annually,
according to the preliminary
results of a 2005 profile of
commercial members. At least
one-third generate additional
business on the residential
side, which wasn’t tracked.
The profile is based on
responses to a survey from
about 5 percent of NAR’s
55,000 commercial members.
Almost a quarter of commercial practitioners earned up
to $150,000 in gross personal
income in 2004. Another
15 percent earned between
$250,000 and $1 million.
About two-thirds of the
practitioners surveyed work
full time, and at least onethird combine residential and
commercial. Almost one-half
generate at least 50 percent of
their business from sales.
The findings show a greater
range of compensation structures than in the residential
sector, with almost a third
of practitioners earning 100
percent of their commissions
and 38 percent splitting commissions with their brokers.
Almost 15 percent earn a salary plus profit sharing.
The findings were summarized at a meeting Thursday of
NAR’s Commercial Real Estate
Research Subcommittee.
O c to b e r 28/29, 2005
REALTOR® Magazine
35
A C E N T U RY O F I N T EG R I T Y
San Francisco Association Celebrates
100 Years of REALTOR Pride
In 1905, as now, California
real estate was booming.
Despite numerous fires and
earthquakes in the preceding
decades, almost $75 million in
real estate changed hands in
San Francisco that year. But
with prosperity came unscrupulous real estate salespeople,
ready to make a quick buck off
the boom. One popular scam
was called curbstoning. The
curbstoner would stand outside
a reputable real estate office
and pick off clients on the way
to do business inside.
To protect consumers and
uphold the integrity of the
professional, dozens of established San Francisco real estate
practitioners met in February
2005 and formed the San
Francisco Real Estate Board.
Its first president was Josiah R.
Howell, a principal of Baldwin
and Howell, which was founded
in 1885. Similar groups had
already been formed in San
Diego, Los Angeles, and San
Jose. Three months after the
San Francisco meetings, more
than 100 California practitioners met to form the California
State Realty Federation,
the forerunner of the
CALIFORNIA ASSOCIATION
OF REALTORS®.
According to press coverage
in the San Francisco Examiner
at the time of the San Francisco
group’s founding, the members’
goals were very similar to the
ones it pursues today “to promote the welfare of the real
estate men of San Francisco, to
watch all legislation affecting
property rights… .”
Only 14 months after its
founding, the young organization faced a devastation few
have ever seen—at least until
the recent devastation of New
Orleans—the loss of 80 percent
of the city’s property value. The
1906 San Francisco earthquake
and the fires that followed it
Co-chairs of the Centennial Task Force
Jeannie Anderson, 2002 president
of the San Francisco Association of
REALTORS®, and Ric Rocchiccioli,
2001 president of the San Francisco
Association of REALTORS®, proudly
show the city proclamation commemorating the 100th anniversary of the
association’s founding.
burned 500 city blocks. And
then as now, REALTORS® rose
to the challenge. In less than a
week, the San Francisco board
met to develop plans to assist
displaced residents.
The San Francisco Association
developed its first standardized
purchase contract in 1907. The
Help to Rebuild a Life in U.S. Gulf
Thanks to the generosity of
REALTORS® and REALTOR®
associations nationwide, the
battered practitioners of the
Gulf Coast who lost their homes
and livelihoods to the ravages
of Hurricanes Katrina and Rita
have a helping hand to start
rebuilding their lives.
Current pledges to the
REALTORS® Relief Foundation totaled $5,742,056
(in-cluding $1.15 million
(From left) Miguel Angel Barquero of Live in Spain, an association of developers; Ruth Krinke, CRS®, GRI, CIPS, vice chair of the International Operations
Committee; Carmela Ma, CCIM, CIPS, chair of the International Operations
Committee; and Antonio González-Noaín Rodrigálvarez of SIMA, the largest international second-home expo, attended the International Welcome
Reception at the REALTORS® Conference & Expo Thursday night in San
Francisco. SIMA, Live in Spain, and the Florida Association of REALTORS®,
which sponsored the reception, are collaborating with the NATIONAL
ASSOCIATION OF REALTORS® to bring NAR members to SIMA 2006, April
4-8, in Madrid, Spain. For more information, visit www.SIMA2006.org. More
than 1,500 international real estate practitioners, the largest contingency in
history, are attending the NAR conference.
four other practitioners were
very gatreful for the quick and
thoughtful response of the
REALTORS® Relief Fund," says
Greer. “At a time before your
insurance money arrives, generosity from fellow REALTORS®
2005 NAR President Al Mansell presents
Louisiana Association of REALTORS®
President Lynda Butler with a check
from the REALTORS® Relief Foundation.
donated by NAR) as of Oct
25. These funds have come
from 12,904 donors. The
OF REALTORS® is absorbing all of the Foundation’s
administration and distribution costs. Among the
many other generous gifts
were $410,000 from the
CALIFORNIA ASSOCIATION
OF REALTORS®; $150,000
from a la mode Inc., an
Oklahoma City-based developer of real estate-related software; $150,000 from Freddie
Mac; and $250,000 in monies
and supplies from the Virginia
Association of REALTORS®.
For Everett Greer, brokerowner of Century 21 The Real
Estate Place in Pascagoula,
Miss., monies from RRF mean
immediate funds for pressing needs such as food and
for cleaning clothes damaged
when 59 inches of tidal surge
inundated his home. “I and
meant a lot.”
To assist REALTORS® in coping with the emotional side of
their loss as well as obtaining
financial and legal advice, NAR
has entered into a three-month
agreement with LifeEraSM, its
employee assistance vendor, to
provide confidential counseling
and resources to REALTORS®,
board employees, and their
families in Alabama, Louisiana,
Mississippi, and Texas. NAR
will cover all costs for this
program. If you’re eligible, call
866/828-6050 and use NAR
access code 00634. A LifeEraSM
representative will also be available at the REALTORS® Relief
Fund Booth 3300.
Even if you've already donated
to the Katrina and Rita effort,
an additional gift made during
the Conference will have a huge
impact on your hard-pressed
peers. NAR staff has set up
the special RRF booth to take
donations and share pictures
and stories of how REALTOR®
philanthropy is making a difference. Stop by Booth 3300 during Expo hours to help your fellow REALTORS® begin again
and prosper.
contract took up only one size
of a legal-size page and, with
revisions, was used until the
1970s. The original contract
allowed for no conditions and
had to be executed within 30
days. One 30-day extension
was allowed at the discretion of
the real estate agent. Today, the
contract is seven pages long.
The San Francisco Association
was also a strong advocate of
a state-wide real estate license
law to regulate the industry.
When the first license law was
passed by the California legislature in 1913, the association
opposed the act because it was
not strict enough in stopping
practices such as curbstoning.
Historical material for this
article was adapted from “The
Development of Organized Real
Estate in San Francisco,” by
David Parry, The Argonaut,
Winter 2004, published by the
San Francisco Museum and
Historical Society.
Expo Booth Update
New Exhibitors/
Added Booths
10X Media™
Beyondee
Commercial &
Residential Listings
Coracle Incorporated
Digs™ Home Organizer
Emerald Bay
Residences
Global Equity Lending/
World Leadership
Group
Guide To Realty
House.com
Lowe’s Companies Inc.
Mature Living Choices®
Panama Spectacular/
Acobir
Property Management
Business Solutions
Real/Easy Software
Real Estate En Espanol
Real Intelligence Inc.
REALTOR® Association
of Greater Miami and
the Beaches
Southfork River
Ranches LLC
Sprint/Nextel
VEGAS 888
VistaPrint
Booth
1540
3204
3341
4519
1439
336
4520
4220
1441
3600
332
2708
2100
1538
3105
2001
3103
4418
831
3206
4317
Cancellations
AgileAgent™ Wireless MLS Software
Intel Corporation
AlphaLynx
Starbox
Booth Change
Franklin Covey
4119
� Title Insurance
� Loan Origination Products/Services
� Escrow, Closing & Settlement Services
� Lender Back Office Solutions
� Online Transaction Management
� e-Commerce Solutions
� Relocation Services
� Real Estate Information
� Title Office Solutions
� Aerial & Satellite Images
� §1031 Tax-deferred Exchanges
� Land Record Management Systems
� Electronic Mortgage Documents
� International Title & Escrow Services
Exclusive Program Sponsor of the Technology Learning Center
(866) 60-TOOLS I www.stewart.com

SD05-LIVE1 template.indd - National Association of Realtors

Transcription

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