Fall 2009 - Florida State Minority Supplier Development Council

C
ONNECTION
ISSUE 35 - OCTOBER 2009 - 0CTOBER 2010
Florida Regional Minority Business Council Announces New Name and Programs
SFMSDC is pleased to announce a
partnership with Enterprise Florida, Inc.
(EFI) to provide an International Trade
Training
Program
under
Workforce
Florida’s Quick Response Training Program
(QRT) which will provide training for “new
to export” and “new to market” minority
businesses in South Florida to prepare
them for international trade opportunities.
Companies
will
learn
to
identify
international trade leads, prepare and
evaluate market analyses, understand the
logistics and documentation requirements
including certifications, acquire trade
financing, and take advantage of services
provided by the private and public sectors
to be successful in global markets.
The Florida Regional Minority Business
Council (FRMBC) has officially changed
its name to the Southern Florida Minority
Supplier Development Council (SFMSDC)
to be more aligned with its national office,
the National Minority Supplier Development
Council (NMSDC). The Council has also In addition, SFMSDC will kick-off a Lunch
and Learn Educational Series. The
launched new training programs.
information packed one (1) hour sessions
are structured to empower MBEs by
providing the tools and techniques that will
assist them to grow their companies and
be more profitable. Topics to be covered
include: Using Social Media, Presentation
Skills, Business Etiquette and Survival
Strategies.
“During these difficult economic times,
minority businesses need additional
training programs and assistance to build
their capacity. Minority businesses are a
vital part of South Florida’s economy and
these new programs will help minority
companies to continue to succeed”, said
Beatrice Louissaint, President of the
SFMSDC.
SFMSDC will continue its mission of helping
minority-owned businesses to grow. The
organization has been at the forefront
of developing programs that build the
capacity of Minority Business Enterprises
(MBEs) for more than thirty-four years.
10
TOP
SFMSDC MBE
INDUSTRIES
Yvonne Garcia & Martiza Pensado, Owners
1. Distributors
2. Food Products
PG Creative is a full-service advertising
agency that works with various types of
clients, from small companies to large
corporations, creating everything from
a simple logo or website to a national
advertising campaign. The company was
founded by Yvi Garcia and Maritza Pensado
in 2002. One of its largest clients is Black
& Decker Latin America, which includes
the brands DeWalt, Porter Cable and
Delta for whom they design packaging and
collateral materials for all of Latin America.
Locally, the company recently completed a
television and radio campaign for HealthSun
Health Plans and designed the company’s
membership communication pieces. PG
Creative also focuses on doing creative
work for several non-profit drug and alcohol
prevention organizations throughout the
state of Florida, and in California and
Indiana. Among these projects are two
statewide prevention campaigns for Florida
that the agency landed in 2008.
3. Medical Equipment & Supplies
4. Staffing
5. Manufacturing
6. Consulting
7. Marketing & Promotions
8. Legal
Continued on Page 5
9. Construction
10. Printing
Frank Hayden is the Procurement
Director for the South Florida Water
Management District, (SFWMD).
SFWMD is a regional governmental
agency responsible for water
quality, flood control, water supply
and environmental restoration in 16
counties from Orlando to the Florida
Keys. The District manages and
protects water resources on behalf
of 7.5 million South Floridians,
and is the lead agency in restoring
America's Everglades – the largest
environmental project in the nation's
history.
Frank Hayden
As the Director of Procurement,
Mr. Hayden manages the districtwide procurement, contracting and
supplier diversity activities to ensure
Frank Fernandez is the Assistant
Vice President and Corporate
Director of Materials Management
for Baptist Health South Florida,
the largest not-for-profit health care
organization in South Florida. He
began his career with Baptist over
twenty-five years ago, after working
eight years for the Jackson Memorial
Hospital Public Health Trust, where
he held various management
positions, including Administrator of
Materials Management.
As the Assistant Vice President and
Corporate Director, Mr. Fernandez
is responsible for implementing
purchasing and supply chain
functions for the Baptist Health
network, and for procuring capital
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PAGE 2
responsiveness,
accountability
and cost effectiveness. His career
began in 1981 with the Detroit
Water and Sewage Department
where he held several positions
including Contracts and Grant
Manager, as well as the Public
Affairs Manager, administering
the
Department’s
services
contracts and local business
programs.
In 2004, Mr. Hayden became the
first individual ever to receive both
the Advocate of the Year Award and
Buyer of the Year Award from the
Southern Florida Minority Supplier
Development Council in a single
year. In addition, Mr. Hayden has
been awarded the Institute for
equipment,
medical-surgical
supplies, pharmaceuticals, food,
plant facilities operations and
other supplies, which total in
excess of $250 million in annual
purchases.
He is a founding member and past
President of the Southeast Florida
Association for Healthcare Materials
Management; a local chapter of the
Association for Healthcare Resource
and Materials Management of the
American Hospital Association.
Mr. Fernandez is also a founding
member of the Supplier Diversity
Committee for Premier Purchasing
Partners,
Baptist’s
Group
Purchasing Organization (GPO).
Baptist is a majority shareholder
Supply Management’s National
Achievement of Excellence Award
for innovation and leadership.
Through Mr. Hayden’s efforts, the
District was also a recipient of the
South Florida Business Journal’s
Diversity Works Award for its
positive contributions to the growth
and development of minority-owned
businesses.
He earned his Bachelor’s Degree in
Political Science from the University
of Michigan. Mr. Hayden is a member
of the Public Affairs Council, the
American Water Works Association,
Water for People, and is Chairman of
the Board of Trustees of the Wayne
County Community College District.
of the GPO and Mr. Fernandez led
Premier’s supplier diversity initiatives
and championed the access rights
of Minority Business Enterprises to
the GPO contracted portfolio. He is
the immediate past Chairman of the
Premier GPO’s Strategic Advisory
Committee, and continues to serve
as a member.
Mr. Fernandez writes extensively
on various supply chain topics
including sourcing, inventory control,
distribution, e-commerce, supplier
diversity and automation, and
regularly speaks publicly on these
matters. In 2008, he was recognized
as the SFMSDC’s Advocate of the
Year. He is a proud graduate of
Florida International University.
Frank Fernandez
SFMSDC is the most diverse Council in the NMSDC network.
35% of SFMSDC MBEs are doing business internationally.
SFMSDC has certified the largest Hispanic-owned business in the US at $4 billion.
Miami has the largest number of Black-owned businesses in Florida.
Southern Florida has the largest number of minority business in the state.
30 SFMSDC MBEs are ranked as the largest Hispanic-owned businesses in the US.
SFMSDC has two of the largest MBE advertising companies in the US certified.
SFMSDC has one of the largest Black-owned insurance agencies in the country.
SFMSDC has the largest minority law firm in the country.
Duty Free World is a leading
travel retail and airline services
company. They specialize in
providing airlines with onboard
travel retail programs and flight
product management services.
Myra Del Valle
President & CEO
Established in 1995 by President
and Chief Executive Officer
Mayra Del Valle, Duty Free World
MasTec is a leading specialty
contractor for communications
companies,
utilities
and
governments throughout the
United States. MasTec designs,
builds, installs, maintains and
upgrades
infrastructure
for
telephone, high-speed Internet,
electric, water, sewer and natural
gas lines. Also, MasTec provides
installation and maintenance
services for satellite and cable
television. Currently, MasTec is
DirectTV’s largest home service
H.I.M-istry was established in
2002 by Darnell Henderson, a
licensed esthetician. Darnell
found a niche when he realized
that many companies were
ignoring the skin care issues
that men were having. Darnell
set out to develop grooming
and professional-quality skin
care products for men of all
skin types and all racial and
has 30 locations around the world
and is exclusively dedicated to
servicing airlines with high end
products. From Barcelona, Spain
to Calgary, Canada to Rio de
Janeiro, Brazil to Los Angeles,
California, Duty Free World sells
products with its airline partners
such as U.S. Airways, Iberia,
Varig, Sky Service and United
Airlines. Duty Free World’s sole
purpose is to earn revenue for the
airlines. The exclusive dedication
to the inflight market has earned
the company a reputation for
provider. Other customers include
AT&T, Verizon, Duke Power and
FPL.
For more than 75 years, MasTec
has served the needs of its
customers, kept pace with the
deployment and maintenance of
new technologies, and utilized
the skills and intelligence of more
than 8,200 men and women
in 200 locations to provide its
customers with responsive and
efficient services.
Duty Free World donates more
than $20,000 to the Christmas
Smiles Program. The company
spent more than $2.5 million
with other minority businesses in
2008.
For more information about
Duty Free World log on to www.
dfwinflight.com or call (305) 8879692.
and is a Corporate Plus Member
of the National Minority Supplier
Development Council. In 2008,
MasTec spent more than $13
million with other MBEs. The
company’s President is Jose Mas
and their community involvement
includes the United Way, the
Children’s Home Society and
Lotus House Homeless Shelter.
For more information about
MasTec log on to www.mastec.
com or call (305) 599-1800.
Jose Mas
President
MasTec is the first Hispanic billion
dollar publicly traded company
ethnic backgrounds. Himistry’s
line includes cleansers, toners,
exfoliators,
protectors
and
treatments.
Darnell
overcame
many
obstacles including the lack of
capital and the closure of his first
business which was affected by
hurricanes in 2004. Despite the
challenges, Darnell believed that
he could bring his products to the
mass market. While attending
an SFMSDC Business Expo,
Darnell met representative from
Macy’s who were presenting on
how to do business in the retail
sector. H.I.M-istry successfully
entered into the $10 billion men’s
grooming products industry. The
company launched its products at
Macy’s stores in Atlanta, Dallas,
Florida and other regions and will
be in other major retailers in the
near future.
For more information about H.I.Mistry log on to www.himistry.com
or call (561) 706-8497.
ranging from $250,000 to $10
million.
Jerry Wallace
President
providing excellence and doubling
its airline partners’ profits.
Dedicated to exceptional results,
J. L. Wallace has over 25 years
of construction management and
general contracting experience
building retail, industrial office,
institutional
and
residential
facilities. Located in Fort Myers,
Florida, J.L. Wallace provides
construction, design and building
services for commercial projects
J.L. Wallace’s clients include
SunTrust Bank, General Motors,
Lennar Homes and Lee County.
“We pride ourselves on our
follow-through of promises and
commitments to our customers”,
said Jerry Wallace, President of
J.L. Wallace.
The company sets aside 10%
of its profits for philanthropic
and non-profit endeavors. Non-
Darnell Henderson
President
profit organizations supported
by J.L. Wallace include Habitat
for Humanity, Salvation Army
and Toys for Tots. Also, in 2008,
the firm spent $3.8 million with
Minority Business Enterprises
and was named one of the
fastest growing companies by the
University of Florida.
For more information about
J.L. Wallace log on to www.
jlwallaceinc.com or call (239)
437-1111.
PAGE 3
PAGE 4
•J. Ricky Arriola, President
of Inktel Direct was named
one of the top business
leaders by South Florida
Business Leader.
RANKING COMPANY
TYPE OF BUSINESS
1.
Brightstar Corp.
Value added svcs.
2.
MasTec Inc.
Telecomm infrastructure svcs.
4.
Quirch Foods Co.
Food dist., export, import, whsl.
8.
Liberty Power Corp.
Independent supplier of retail electricity
11.
Superior Design Int’l
IT staffing & tech. consulting
13.
Headquarter Toyota
Automotive sales & svcs.
16.
Precision Trading Corp.
Consumer electronics, houseware whsl.
21.
Adorno & Yoss LLP
Professional legal svcs.
22. Tire Group International
Tire & tube sales & dist.
25.
Vila & Son Landscape Corp.
Landscape & irrigation const./whsl
30.
Badia Spices Inc.
Spices & seasoning
48.
Softech International Inc.
Consumer reports
49.
5th & Ocean Clothing Inc.
Licensed apparel
50.
Inktel Direct Corp.
Direct-marketing svcs.
51.
Express Travel of Miami Inc.
Travel mgmt. svcs.
52.
Fru-Veg Marketing Inc.
Importers & dist. of fresh produce
58.
Mercedes Electric Supply
Electrical products whsl.
63.
Original Impressions LLC
Graphic design, printing, mailing
68.
Plastec USA Inc.
Plastic equip. sales.
69.
Solo Printing Inc.
Full service printing
86.
Torres Electrical Supply Co. Elect. equip. & supplies whsl.
89.
Nital Trading Co. Inc.
Whsl. meat dist.
90.
Vista Color Corp.
Carton printing & pkg.
96.
MarkMaster Inc.
Rubber stamps, name badges, signs
98.
Cherokee Enterprises Inc.
Environ. engr. & remediation svcs.
102. Machado Garcia-Serra LLC
Advertising svcs.
103. Professional Translating Svcs.
Translation & interpretation svcs.
105. TGSV Enterprises Inc.
Const. mgmt., general contracting
110. Future Force Personnel
Employment staffing
Source: 2008 Hispanic Business Magazine
Continued from Page 1
PG CREATIVE
The company has won several awards for its
projects. In February 2009, PG Creative was
awarded a total of 16 awards at the Miami
Advertising Federation’s ADDY Awards, which
included sweeping the public service campaign
category.
We sat down with PG Creative partners
Yvonne Garcia and Maritza Pensado and they
answered the following questions.
What makes your company unique and
what sets your company apart from your
competitors?
We are a small agency that can deliver big
agency results. Some larger companies tend
to overlook smaller agencies because they
feel that they won’t get the same quality of
work as in a larger one. But the fact is that we
•GDKN won the NMSDC
Supplier
of
the
Year
Regional Award and is
eligible for the national
award.
•All American Pressure
Cleaning & Painting was
awarded a $1 million
contract
with
Turner
Construction as a result
of the SFMSDC’s Mentor
Protégé Program.
•All Seal Exteriors was
awarded a restoration and
reconstruction
sidewalk
project with Macy’s.
•Micstura designed the new
website for the SFMSDC as
an in-kind service.
•Corporate
Advantage
is doing business with
Broward
College
and
American Ambulance.
•Pepsom is selling its Epsom
salt to Bi-Lo SuperValu and
Bed Bath and Beyond.
•E&P Printing was awarded
a contract with FPL.
•Broward
College’s
bookstores recently placed
a purchase order for
Casauri’s bags and laptop
cases.
•AAJ Technologies was
one of seven minority firms
awarded
contracts
by
Broward College to provide
IT services.
•MAAGE,
Inc.
won
a
contract with the NASA
Kennedy Space Center
to provide parts, labor,
materials and certification
for its Sumitomo Electric Air
Blown Fiber Tube Cabling
System
Infrastructure
project.
•Two
SFMSDC
MBEs,
Britghtstar
and
Quirch
Foods were featured in the
NMSDC special section in
the April edition of Fortune
Magazine.
used to work at those larger agencies heading
up the large accounts, so you get the same
quality without the high price tag. With today’s
economy, a smaller agency like PG Creative
is a great solution to a shrinking marketing
budget.
What has helped your company be
successful?
We have been successful because we value
our clients’ business. We take a hands-on
approach and treat every account with the
same importance, no matter how big or small.
Even though we have grown significantly over
the years landing larger clients, we have made
it a point to continue giving each of our clients
the same personalized service. Most of our
clients have been with us for years.
What is each partner’s role or what
strengths does each partner bring to the
company?
•Flamingo Products won a
contract with Burger King
Corporation.
•Casauri
was
recently
featured on
CNBC’s
Elevator Pitch TV segment.
•Florida Power & Light
Company issued a contract
to ColorAll Technologies.
•Broward College awarded
a contract to JunLynn
Ventures to produce a
video.
•Majco
Group
won
a
contract with the Super
Bowl Host Committee.
•SDI was awarded a major
contract with Dell.
•B-Back Promotions received
contracts
with
MiamiDade County, All American
Pressure
Cleaning
and
Painting and the Orange Bowl
Committee.
•The
Interactive
Travel
Services Association (ITSA)
recognized Olga Ramudo,
President and CEO of
Express Travel with the
Barbara O'Hara Advocacy
Award.
•Colonial Press International
was awarded a national
contract with Dell.
•We’re Having a Party, Y-Not
Promos and S & J Catering
have
been
awarded
contracts with the Super
Bowl.
Do you have a success story
to report or exciting news to
share? Call the SFMSDC at
(305) 762-6151 or email us at
[email protected].
Yvi is a very conceptual thinker, while Maritza is
a bit more analytical. Our different approaches
compliment each other very well when tackling
a marketing problem. We’re able to deliver
creative executions that not only grab the
customer’s attention, but meet our clients’
marketing objectives.
Why did you get certified?
We got certified in order to help grow our
company and to get business opportunities
that we might not ordinarily have access to.
As a small, minority business, it is sometimes
difficult to make connections with larger
companies. We felt that getting certified would
open doors for us and help us make the
connections that can take our company to the
next level.
For more information about PG Creative log
on to www.pgcreative.com or call (305) 3057995.
PAGE 5
BOARD OF DIRECTORS
LaRae Floyd, Chair
Broward Health
Amjad Shamim, MBEIC Chair
AAJ Technologies
Sophia Galvin
Macy’s
Ron Acoff, 1st Vice Chair
UPS
Kevin Brown
Tyco International
Dionne Lawson-Vidal
American Airlines
Lourdes Jordan, 2nd Vice Chair
Florida Power & Light Co.
Bert Carrington
SunTrust Bank
Rene Nunez
Alliance of Diversity Printers
Erasmo Acosta, Treasurer
The Miami Herald Media Co.
Steve Cass
PepsiCo
Larry Stain
Broward Sheriff’s Office
A. Wayne Gill, Secretary
Adorno & Yoss
Frank Fernandez
Baptist Health South Florida
Angela Williams
AT&T
Shirley Gainey Labrada
Broward College
STAFF
Beatrice Louissaint
President & CEO
Alrine Williams
Certification & Outreach Specialist
Chelsea Jones
Project Coordinator
Oswaldo Casco
Certification & Business Advisory
Director
Tania Trammell
Office & Events Manager
Patchouco Theodore
Webmaster
CALENDAR OF EVENTS
December 4, 2009
2009 Symposium
March 11-12, 2010
25th Annual Business Expo
January 21, 2010
Kick-off Reception
March 13, 2010
Family Fun Day Picnic
For registration and more information log on to www.sfmsdc.org or call (305) 762-6151.
To Join the SFMSDC call (305) 762-6151
or log on to www.sfmsdc.org
SFMSDC MBE Profile
SFMSDC is an affiliate of the
National Minority Supplier Development Council (NMSDC)
Copyright 2009 SFMSDC, Inc. All rights reserved.
Total Sales
$8.6 Billion
Average Sales
$15 Million
Average Number of Employees
226
Total Number of Employees
27,774
Average Years in Business
25