GUIDE BOOK

AUTHORIZED PROGRAMS
GUIDE BOOK
Table of Contents
As a Belgard® Authorized Contractor or Dealer, you are supplied with multiple tools
to make you more successful, which will ultimately make you more profitable.
The Belgard trade programs are designed to drive traffic, increase sales, and better the quality of
work you can provide to your customers. By providing these programs, both Belgard and your rep
are viewed as your business partner. This book is designed to assist in conversations about the
programs and services and serve as your “go to” guide. As always, utilize your local sales rep
for questions or assistance.
03
Why Partner with Belgard?
09
Belgard.com Locator Galleries
BELGARD
05
11
Belgard Preferred Payment
Belgard Virtual Agency
07
Belgard Design Studio
GALLERIES
BVA
13
Belgard Rewards
BDS
1
REWARDS
2
Benefits of Being Authorized
At Belgard, we've earned a reputation for top-notch service and quality products that
exceed industry standards. As a Belgard Authorized Contractor or Dealer, you're part
of an elite partnership, backed by a highly visible national marketing presence, best
in class service and quality, and comprehensive technical support and training.
When you represent Belgard, you have an edge in the market over your competition.
SELECTION | QUALITY | SERVICE | TRUST
Why Partner with Belgard® Hardscapes?
BELGARD
LEVEL THE COMPETITION
and Rise Above it as a Belgard Authorized Contractor.
BENEFITS OF BEING A BAC. As a Belgard Authorized Contractor, you’ll not only
BAC
install the finest paver and wall products on the market, you’ll have access
to extensive technical and design resources to assist you in meeting – and
ultimately exceeding – your customers’ expectations. In addition, we help our
Authorized Contractors stay ahead of the competition with innovative sales tools like Belgard Design Studio, Belgard Virtual Agency, and Belgard Preferred Payment.
CUT OUT COMPETITION
as a Belgard Authorized Dealer.
BAD
BENEFITS OF BEING A BAD. As a Belgard Authorized Dealer, you’re delivering
premium hardscape products backed by both a nationwide network of
manufacturers and powerful promotions via online, broadcast, and print media.
But, it doesn’t end there. You receive comprehensive, continuous support and
training in marketing your business, as well as access to programs like Belgard Virtual Agency and Belgard Prefered Payments.
3
4
CUSTOMER TESTIMONIALS
Belgard® Preferred Payment
ASPEN FALLS : Kyle Ash, President
Since starting with the Belgard Preferred Payment Program,
we have seen our company grow profits we had only hoped to
achieve within the next 2 years in just 1 year!
I would say on average the customer seeking financing would
have a job for $25,000 and typically finances the entire loan.
These jobs would most likely have been lost due to the fact that
the majority of customers don’t have $25,000 just sitting around
to pay for such a big landscaping job.
Giving potential customers the option to finance their
landscaping project with such ease has given me peace of mind
knowing my business will continue to grow at a steady pace,
thus ensuring the employment for my hard working team.
BLACK DIAMOND PAVER STONES & LANDSCAPE:
Sarah Rose, Marketing Assistant
We have been using the Belgard Preferred Payment program for two
years, and it has become a valuable tool for our Design Consultants.
Because of the financing options, we have customers who were able
to do a full remodel (instead of stages), leading to thousands of
dollars in additional business. Having a financing program available
opens the door for additional opportunities during negotiations.
Roughly 10-20% of our customers are on the Preferred Payment
Plan, leading to over $1 Million in business this year alone. Thank
you Belgard for offering this service to our clients.
Seal the Deal with Belgard®
Preferred Payment
Quick Facts
• Same-as-cash financing options: 3, 6, 12, 18 months
• Loan amounts from $1,000 to $55,000
• Easy applications for contractor and homeowner
• P
ayment received within 24 hours directly to bank account
• No risk to contractor or dealer
Selling Tips
Talking about money can be tricky, so here are a few tips to help you feel confident in
offering Belgard Preferred Payment as the preferred payment option!
• Next time you are out with friends, ask them what they think of financing options.
Would they take advantage and why? You may be surprised at how easily people will
discuss this and how often they take advantage of it when available.
• Sign up for our bi-monthly Belgard Preferred Payment call. Participate in one for the
next three months to hear from others who are currently utilizing the program.
• Offer it on your next five jobs. Once you get into the habit, you will see how easy it is.
• Leave behind the brochure with the catalog to keep the program on the homeowner’s mind.
Getting Started
• Belgard Preferred Payment helps set you apart from everyone else walking in the
door. Even if you think your client would never need financing, it’s the fact that you,
a Belgard Authorized Contractor, are backed by a financial institution. This gives you
immediate credibility.
• Clients who use financing typically do have the money to pay. However, they like the
opportunity to manage their cash flow, which makes financing so appealing to our target
customers. They understand the value of same-as-cash and typically prefer
that option over paying in one lump sum.
• Belgard Preferred Payment also gives you the ability to upsell. The client may have
a certain budget amount because they didn’t know the possibilities of outdoor living.
By giving them a same-as-cash option, you are allowing them to dream big.
5
6
CUSTOMER TESTIMONIALS
Belgard® Design Studio
HEART OF TEXAS LANDSCAPE & IRRIGATION:
Ben Pamplin, President
BDS helps us take the ideas of our clients and turn them into
a visual design with the products we will be installing on their
project without the burden of a lengthy design process. This
allows us to sell more and get the client excited to see their
finished product. Clients especially love the fly through feature!
BDS completed designs help tremendously with explaining the
intended result with our skilled staff and supervisors. It is also
great to see the before photos, design, and after pictures to see
how we have taken an outdoor living project from concept
to completion.
WATERSCAPES OF NEW ENGLAND:
Carl Campbell, Owner
BDS has become very important to my company’s success
this season in a very short period of time. I have been able to
provide my clients with a very detailed, precise, and professional
presentation of their very individualized projects, which have been
well received overall. Of the five plans I have presented thus far,
I have contracted four and the fifth is still deciding.
The accuracy and attention to detail that is consistently provided is
greatly appreciated, and I look forward to growing our relationships
and businesses in the future.
6
Help Paint the Picture with Belgard®
Design Studio
Quick Facts
• Personalized 3D Renderings and Fly Throughs
» 2-5 Day turn time
» I ncludes: 4 perspective photos, overhead photo, fly through, and estimated
materials list
• Online templates and fly throughs
» Over 60 Free design concepts that can be downloaded at any time
» 5-8 perspective project photos
» Some concepts include fly through video
• VisionScapes
» F
or the contractor that would like to create designs in-house, discounted yearly
subscriptions are available
Selling Tips
• Studies have shown that contractors who provide 3D renderings are 80% more likely to
get the job. Invest a little in the front end of the discussions with the homeowner to
secure your place.
• 3 D designs get the homeowner excited & can help upsell. When they see how the
products come together to create a beautiful backyard environment, they are more likely
to complete the job and possibly add more products.
• 3D renderings also help to get your name out there. Homeowners with 3D files
tend to email and share the images via social media which is more awareness for
your company.
Getting Started
Visit: Belgard.com/designstudio
• Ask your Belgard Rep to walk you through the BDS site. Look at the free templates and
fly throughs and find out how the custom design process works.
• Give it a try! Ask your rep to help you with your first design. Once you see how
impactful the 3D design is with the homeowner, you will be coming back for more.
7
BDS
8
CUSTOMER TESTIMONIALS
Belgard® Locator Galleries
TEAM TURF LANDSCAPE:
Jonathan Tucker, Owner
We direct homeowners to the Belgard gallery page several times each
week. We focus a lot of time and energy into creating and installing
hardscapes for folks, so once we begin a conversation with anyone
that is considering a new hardscape, one of the first things we do
is refer them to our gallery. Being able to “see” what we’re talking
about is extremely helpful not only to our creation process but
to the actual “winning the bid” process.
Having a gallery on Belgard.com shows a connection with
another outstanding company which adds validity to our brand.
Referring folks to Belgard’s gallery page shows we stand behind our
commitment to creating exceptional landscapes.
WHO WOULD YOU CHOOSE?
S
P
Rocky Mountain Outdoor Living
CONTACT US
10574 Stable Lane
Littleton, CO 80125
(303) 960-9264
S
E
The services provided by Rocky Mountain Outdoor Living have
captured the perfect setting for a backyard that homeowners
can escape to at the end of the day. These escapes include an
outdoor living...
LEARN MORE »
- OR Artistic Landscaping and Design
CONTACT US
10310 W. 100TH PL
Westminster, CO 80021
(303) 434-4291
S
P
S
E
LEARN MORE »
8
Drive More Customers with Belgard®
Locator Galleries
Quick Facts
It can be tough thinking about ways to increase lead generation. Let the contractor/dealer
locator gallery on Belgard.com make it easy.
• O
ur National Marketing campaigns drive homeowners to Belgard.com to learn more about
their project and find an Authorized Contractor or Dealer in their area. Our website helps
direct ‘warm’ leads to you directly through the gallery pages.
• Y
ou have the ability to showcase your work through photos and customer testimonials.
This can entice potential customers to contact you directly over competitors!
Getting Started
• T
alk to your Belgard Rep about your use of technology, websites, and how you
drive warm leads. Then ask about the galleries on Belgard.com and the benefits of
customizing your own webpage.
• G
o to Belgard.com and search for contractors and dealers in your area to see what your
competition is doing. Think of ways to differentiate yourself.
• A
sk your rep how to get logged into your gallery and start customizing.
Rankings
Authorized Contractor
Authorized Dealer
Paver Icon = 1 pt
Wall Icon = 1 pt
Sealing & Cleaning = 1 pt
Belgard Elements = 1 pt
Belgard Preferred Payment = 1 pt
Belgard Education = 1 pt
In-ground Display = 1pt
Elements Display = 1pt
CBO Display = 1pt
Stocking Dealer = 1pt
On Site Design Services = 1pt
Belgard Accessories = 1pt
Retail = 1pt
Delivery = 1pt
DIY Clinics = 1pt
Belgard Preferred Payment = 1pt
Exclusive Dealer = 5 pts.
Master Craftsman = 10 pts.
Note: BPP differentiates you from
the competition.
9
GALLERIES
10
CUSTOMER TESTIMONIALS
Belgard® Virtual Agency
THE STONE STORE:
Kayla Peterson, Marketing Coordinator
The Belgard Virtual Agency is one-of-a-kind! It’s simple and
efficient with a variety of advertising templates...whether you’re
creating a custom flyer, email blast, or even in need of a direct
mailing list - it’s there and it’s customizable.
ONLINE MARKETING MATERIALS
Many versions to choose from in various sizes:
• Newspaper & Magazine Ads
walkways
pools
Belgard.biz/request
f i r e f e at u r e s
DEALER LOGO HERE
.......................................
Belgard.biz/request
p at i o s
long live happy hour
©2013 Oldcastle. All Rights Reserved. BEL13-0029C
long live happy hour
C O N TAC T YO U R LO C A L
BELGARD HARDSCAPES
DEALER LOGO HERE
Dealer and Get Started Today!
On perum dolorem venda evernatur solore eic tem
nimintias volest autdolorem venda evernatur solore
NAME HERE
Street Address Here | INSERT
City, StateDEALER
& Zipcode
eic tem nimintias volest auteic tem nimintias on
888-888-8888Street
| yourdealerwebsite.com
perum dolorem evernatur solore eic temvolest autei.
Address Here | City, State & Zipcode
INSERT DEALER NAME HERE
888-888-8888 | yourdealerwebsite.com
p at i o s
...............................
DEALER LOGO HERE
INSERT DEALER NAME HERE
Street Address Here | City, State & Zipcode
888-888-8888 | yourdealerwebsite.com
C O N TAC T YO U R LO C A L B E LGA R D H A R D S C A P E S
Dealer and Get Started Today!
On perum dolorem venda evernatur solore eic tem nimintias volest autdolorem venda
evernatur solore eic tem nimintias volest auteic tem nimintias on perum dolorem
evernatur solore eic temvolest autei.
pools
walkways
..........................................................
C O N TAC T YO U R LO C A L
B ELGA R D H A R D S C A PES
Dealer and Get Started Today!
On perum dolorem venda evernatur solore
eic tem nimintias volest autdolorem venda
evernatur solore eic tem nimintias volest auteic
tem nimintias on perum dolorem evernatur
long live happy hour
Belgard.biz/request
solore eic temvolest autei.
©2013 Oldcastle. All Rights Reserved. BEL13-0029C
f i r e f e at u r e s
©2013 Oldcastle. All Rights Reserved. BEL13-0029C
• Door Hangers
• Yard Signs
• And much more!
Let Us Carry the Marketing Load
with Belgard® Virtual Agency
Quick Facts
•
•
•
•
•
•
•
•
FREE to create and download
O
nly available for BACs and BADs
Q
uick and easy way to create customized marketing pieces
Pre-negotiated print rates
Direct Mailer lists available for purchase
Cost effective marketing tool
Templates updated regularly
A
vailable Items: SWAG, Newspaper Ads, Magazine Ads, Billboards, Business Cards,
Yard Signs, Door Hangers, and more.
Selling Tips
• B
elgard Virtual Agency is FREE! You can download email templates, flyers, postcards, and
more. For those items you need to print, you can choose to print them yourself or order
through BVA & receive pre-negotiated print rates.
• B
elgard Virtual Agency marketing materials are customizable. We did all of the design
work, you just need to add your logo and other pertinent info.
• B
elgard Virtual Agency offers various marketing campaigns with different media options.
That way, you maintain a consistent look & feel and can choose the right medium suitable
for your business needs.
Getting Started
Sometimes the hardest part is Getting Started. Here’s a few techniques to help you get
familiar with Belgard Virtual Agency.
Visit Belgard.com/BVA
• Create a direct mail postcard, an advertisement and a yard sign – once you see how
easy it is you will be coming back for more.
• Ask your local sales rep to help you design your next marketing campaign or
direct mailer.
11
BVA
12
CUSTOMER TESTIMONIALS
Belgard® Rewards
EUROPEAN PAVERS SOUTHWEST INC:
Kim Miller, President
Belgard Rewards are great for small businesses because it allows us
to reward our employees where we couldn’t if we had to pay out of
pocket. We are rewarded for the purchases we are already making,
so it’s like free money! Any extra reward points can go to trips around
the world. It’s great to see a company in the industry implementing
a rewards program that gives you control on how you spend
your points.
ANDY’S PROFESSIONAL LANDSCAPING:
Amy Gehrke, Vice President
The Belgard Rewards program boosts moral at no extra cost to
the company! We are able to reward outstanding employees with
trips and prizes which make them more productive and happier
employees. The program is easy to use and it’s fun to watch your
points increase. Remember – The more you buy, the more you get!
12
Measure Your Success with
Belgard® Rewards
Selling Tips
Belgard offers a quick and easy loyalty program that allows you to be rewarded with trips,
electronics, tools and more! The program is FREE to use and gives points for purchases
you are already making.
Redeeming points can be done in 3 easy steps:
• T
hink about how much money you spend on Belgard pavers in one year. Now think
about the next trip you want to go on and how you are going to afford it. Let Belgard
help pay your way to your next retreat.
• S ometimes thinking about the process of entering your reward points can seem daunting,
but in reality it’s very simple. At the end of each month, collect all of your invoices with
Belgard purchases and schedule some time to enter your points.
• Y
ou will be able to watch your points grow with every entry, and at any point you can
cash them in for tools, electronics, or continue saving for that big trip!
Getting Started
•
•
•
•
•
G
o to: Belgardrewards.rewardtrax.com/login.aspx
C
lick ‘Enroll Now’ if it is your first visit. If not, enter your username and password
Click ‘Submit Invoices’
Choose ‘Belgard Rewards’
E
nter the required information and click ‘Submit’
» Required Info: Invoice Number, Date, Material Purchased, and Sales Amount
» Belgard material only
» Only invoices dated 6 months prior to entry date will be valid
» I nvoice submissions could be audited, and invoices will need to be faxed
to 855-334-8846
• Reward points will be approved at the beginning of each week
• Redeem Your Points For: Vacations, Electronics, Tools, Sports Equipment,
Event Tickets, etc.
$1 = 45.45 points
13
REWARDS
900 Ashwood Pkwy, Suite 600
Atlanta, GA 30338
877-BELGARD or 877-235-4273
BELGARD.COM
© Copyright 2014 Oldcastle. BEL14-099. All Rights Reserved.