Company Overview

GENERAL MILLS
OVERVIEW
Nourishing lives around the world.
U.S. Retail
U.S. RETAIL Net Sales: $10.6 billion – Fiscal 2014
Representing the largest part of our net sales –
$10.6 billion in fiscal 2014 – we divided U.S.
Retail into seven business segments.
Big G Cereals
$2.3 billion
Meals 14%
Big G Cereals 22%
Frozen Foods 15%
Snacks 17%
Yoplait USA 12%
Baking Products 17%
Small Planet Foods 3%
Baking Products
$1.8 billion
Our breakfast lineup features several iconic brands,
including Cheerios, Wheaties, Cinnamon Toast
Crunch, Lucky Charms and Fiber One.
Our baking products – including Betty Crocker,
Pillsbury, Immaculate Bakery, Bisquick and Gold
Medal flour – help make every day special.
Snacks
Frozen Foods
$1.8 billion
$1.5 billion
Grain snacks, fruit snacks and salty snacks. We’ve
got them all, with well-loved brands such as Nature
Valley, Fiber One, Chex Mix and Betty Crocker.
We make meal times special with frozen products such as
Green Giant vegetables, Totino’s Party Pizzas, Wanchai Ferry
dinners and Pillsbury Toaster Strudel. Through Old El Paso,
Mexican flavors have a home in the freezer case, too.
Meals
Yoplait USA
$1.4 billion
Our convenient dinners provide choices for everyone,
including Hamburger Helper and Old El Paso dinner
kits; Betty Crocker side dishes; and Progresso soups.
Small Planet Foods
$348 million
We’re a leader in natural and organic foods. Our Small
Planet Foods brands include Cascadian Farm, Muir
Glen, Lärabar and Food Should Taste Good.
$1.3 billion
Yoplait provides consumers with many ways to enjoy
yogurt, from Yoplait Original to Light, from Greek 100
to Go-Gurt. All provide convenience and taste.
International
Our sales from wholly owned businesses
outside the U.S. represented more than
30 percent of sales in fiscal 2014.
Häagen-Dazs, Yoplait, Old El
Paso, Nature Valley, Cheerios,
Green Giant, Pillsbury, Betty
Crocker and Wanchai Ferry.
These global brands increasingly
are found in homes around the
world, reflecting our dedication
to quality and great taste.
In addition to global brands,
we also market several local
brands, such as Latina pasta
in Australia, La Salteña pastas
and tapas in Argentina, and
Jus-Rol pastry in the U.K.
Europe continues to be our
largest market, followed by our
long-established operations in
Canada. Today, Latin America
is our fastest-growing region.
group posted record sales in
2014. The heightened revenue
has been fueled by existing
businesses as well as acquisitions.
In fiscal 2012, we acquired a
controlling interest in Frenchbased Yoplait, setting the stage
for expansion of the popular
yogurt brand around the world.
A year later, we completed
the purchase of Brazilian food
maker Yoki in a move that more
than doubled General Mills’
annual sales in Latin America.
Established in 1960, Yoki holds
leading market positions in
several food categories, including
snacks, convenient meals,
basic foods and seasonings.
Reflecting the rapid growth of
recent years, our International
INTERNATIONAL Net Sales: $5.4 billion – Fiscal 2014
Asia/Pacific 18%
Europe 41%
Canada 22%
Latin America 19%
Joint Ventures
$1.3 billion
We participate in two international joint ventures: Cereal
Partners Worldwide and Häagen-Dazs Japan. Our proportionate
share of these sales was $1.3 billion in fiscal 2014.
Cereal Partners Worldwide: CPW is a 50-50 partnership
with Nestlé that markets breakfast cereals in 140 countries.
It accounts for 84 percent of our joint venture sales.
Häagen-Dazs Japan: This partnership operates our ice
cream business in Japan and represents 16 percent of our
joint venture sales.
JOINT VENTURES Net Sales: $1.3 billion* – Fiscal 2014
Cereal Partners
Worldwide 84%
Häagen-Dazs Japan 16%
*Not consolidated, proportionate share
Convenience
& Foodservice
Convenience & Foodservice is a $2 billion
business that reaches millions of consumers
each day through multiple channels.
The General Mills Convenience & Foodservice group provides a wide array
of products to convenience stores and foodservice operators, including
health care facilities, schools, restaurants, and colleges and universities.
The division’s six key platforms are cereal, yogurt, frozen
breakfast, snacks, biscuits and baking mixes.
CONVENIENCE & FOODSERVICE** Net Sales by brand type
Branded to foodservice
operators 55%
**As reported
Unbranded 14%
Branded to
consumers 31%
Trusted brands the world over
GLOBAL NET SALES: $17.9 billion*
Fiscal 2014
Our brands are known around the world for quality, starting with
Gold Medal flour, which was launched in 1880 and to this day
remains the No. 1 selling branded flour in the United States. Several
of our other brands also occupy the No. 1 or No. 2 market positions –
from Pillsbury refrigerated dough to Green Giant frozen vegetables,
and from Cheerios cereal to Betty Crocker dessert mixes.
U.S. Retail $10.6 billion
We’re one of the largest food companies in the world, marketing
in more than 100 countries on six continents. About half of
our 43,000 employees work outside the United States.
International $5.4 billion
Bakeries & Foodservice $1.9 billion
In fiscal 2014, our global net sales were $17.9 billion. We
categorize sales into three core business segments: U.S. Retail,
International, and Convenience & Foodservice.
*Consolidated net sales, excludes joint ventures.
Today, General Mills will provide:
n
60 million servings of whole grain cereal
n
5 million servings of Yoki popcorn
n
27 million servings of Yoplait dairy products
n
2 million Wanchai Ferry dumplings
n
12 million Nature Valley bars
n
2 million pounds of Green Giant vegetables
n
5 million Pillsbury cookies
n
1 million servings of Häagen-Dazs ice cream
A broad portfolio satisfies consumers around the world.
A box of Cheerios sits on
the kitchen table. A cup of
Yoplait yogurt rests on the
refrigerator shelf, and the
sweet aroma of Pillsbury
Cinnamon Rolls fills the room.
It’s breakfast time in the U.S.
Throughout the day – and
throughout the world –
consumers turn to
General Mills products.
The day may start with
frozen pancakes in Mexico,
Nature Valley granola bars
in India or a bowl of Fibre
One cereal in Canada.
What’s for lunch? In China it’s
a quick meal of Wanchai Ferry
dumplings, while in the U.S., it’s
a hot bowl of Progresso soup
and an afternoon snack of Food
Should Taste Good chips.
The dinner hour presents many
choices. It’s lasagna made with
Muir Glen organic tomatoes,
served with a side of Green
Giant green beans and a loaf
of Pillsbury bread in homes
throughout America. It’s an
Old El Paso Mexican meal
in France and a Brazilian
barbecue served with
Yoki’s farofa on the side.
An after-dinner or special
occasion treat is the perfect
way to end the day. It’s a
scoop of Häagen-Dazs ice
cream in dozens of countries,
including Japan, Indonesia
and Spain. And it’s a Betty
Crocker cake in Australia,
Saudi Arabia and Taiwan.
General Mills
Number One General Mills Boulevard
Minneapolis, MN 55426-1347
©2014 General Mills