Would you welcome a new Premier Inn hotel and Brewers Fayre

A new Premier Inn
for Bridlington
Premier Inn is seeking to invest
approximately £8 million in a new
80 bedroom hotel and Brewers
Fayre family restaurant
in Bridlington.
The proposed hotel and restaurant
will occupy the current site of the
Beaconsfield Car Park.
Unique
Good Night
Guarantee
Family friendly
and accessible
80 bedrooms
Excellent
location for a
hotel
Our new hotel will create an
excellent new destination for our
customers and will support the local
economy by attracting new visitors
and creating approximately 50
new jobs.
It will also fill an identified need for a
larger hotel in Bridlington.
About Premier Inn
Premier Inn is the UK’s leading hotel business
with over 700 hotels across the country.
Known for our unique Good Night Guarantee
we’re so confident you’ll have a great night’s
sleep that if you don’t, we’ll give you your
money back.
The plans for the new Premier Inn
hotel and Brewers Fayre restaurant
are on display here today.
Would you welcome a new
Premier Inn hotel and Brewers
Fayre restaurant to Bridlington?
A good location for a
Premier Inn hotel
The site
Promenades Shopping Centre
Bridlington Train Station
Bridlington Spa
Bridlington Harbour
Map of the local area
The site is easily accessible by car and
by public transport. It is also within
easy walking distance of Bridlington’s
main tourist attractions.
Most of our staff will
live locally and will
either walk or take
public transport
to work.
CGI of how the hotel will look
WHITBREAD: PREMIER INN, BRIDLINGTON, YORKSHIRE
ARTIST’S IMPRESSION - FOR ILLUSTRATIVE PURPOSES ONLY
VIEW 5
© ARCH-E-TECH DESIGN
ARTIST’S IMPRESSION ONLY / 2016 /C (NEW ENTRANCE)
We have chosen
a mix of building
materials that
are well-suited to
exposed seaside
locations.
Our Good Night
Guarantee ensures
we will take a
proactive approach
to managing the
new hotel.
Our plans include a separate
access for deliveries. Premier
Inn hotels require an average
of two deliveries per day.
Deliveries will be made during
the day time to minimise
disturbance to our guests and
neighbours.
Our plans include 80
car parking spaces,
including 5 on-site
disabled spaces.
The layout of the site
The design
and architect
team has liaised
closely with
East Riding
of Yorkshire
Council during
the planning
process.
Pro
me
na
de
Entrance to
Customer Car Park
Albio
n Te
rrac
e
Customer
Car Park (80 Spaces)
Disabled Car Parking
Spaces
Restaurant Entrance
Hotel Entrance
Pho
ne
Box
Rec
eptio
n
Lift
Premier Inn and
Brewers Fayre
Line
n Ro
om
Main
Stai
r
Restaurant
Patio
Kitc
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The site
location plan
to the left
shows how the
proposed hotel
and restaurant
building will sit
within the site.
Ro
yal
Cre
sce
nt
Lift
Hote
l Pla
nt
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fooNdo 360
recy ltr s
clingkips
for
Entrance to the service yard
for Premier Inn goods vehicles
Site location plan
We have placed the hotel and
restaurant building to the east
of the site providing frontage
onto Albion Terrace and
Royal Crescent.
The hotel entrance will face onto the
Promenade. Customer vehicles will enter the
site from a new entrance on Albion Terrace
Our plans include a dedicated service yard for
our goods vehicles that will be accessed via
the car park.
The siting of the building protects
the sea views and amenities of
adjacent occupiers.
The positioning of the building
reinforces the building line along
the sea front and provides some
of the bedrooms with sea views.
The proposed floor plans below indicate how the building
will be laid out:
N
All dimensions to b
discrepancies to
commenc
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kitchen extract
Escape Stair
Bedroom
Bedroom
Bedroom
Bedroom
Bedroom
Bedroom
Bedroom
Bedroom
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Bedroom
Bedroom
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Rev
Buttert
Jum
Ec
Sheffi
Tel: 0114 2451021 Em
Linen Room
client
Whitbread PLC
job title
Main Stair
Lift
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UA
Bedroom
UA
Bedroom
Main Stair
FEA
Bedroom
Bedroom
Restaurant Plant
Bottle Store
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Linen Room
Luggage
Office
Male
Baby Change
SWP
Reception
Revison Notes
status
10 no 500 x 540 blue bins
for glass collection
UA
Amendments to ro
elevation
A
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Beer Store
Wine & Spirits
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Office
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Wash Up
lockers
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Bedroom
Shower
Bar Servery
Female
Dumb
Waiter
Poseur
Table
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Male wc
Female wc
Laundry
Coffee &
Hot Drinks
Soft
Drinks
Meet &
Greet
AWP
10 No 1360 x 1070
skips for mixed
ATM
TD
WM
Meet &
Greet
AWP
Bedroom
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Team Room
Buffet Counter
Cold Buffet
Canopy over
Drinking & Dining 206 covers
4 No 360 ltr skips for
food recycling
Goods
Check In
Fr
Bedroom
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Kitchen
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High
Chairs
Dumb
Waiter
3 No 1360 x 1070
skips for general waste
Kids Mach
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Bedroom
De Carboniser
Bedroom
kitchen extract
Escape Stair
© arch-e-te
Premier Inn &
Proposed Grou
Bedroom
Hotel Plant
UA
Bedroom
drg title
date
scale
January 2016
1:100
drwg no & revision
Ground floor plan
Layout of the bedrooms
1438
Our vision for the site
Our proposed design has been influenced by the architecture of the surrounding area
WHITBREAD: PREMIER INN, BRIDLINGTON, YORKSHIRE
ARTIST’S IMPRESSION - FOR ILLUSTRATIVE PURPOSES ONLY
VIEW 2
© ARCH-E-TECH DESIGN
ARTIST’S IMPRESSION ONLY / 2016 /C (NEW ENTRANCE)
A well-designed new hotel and restaurant
In summary, the proposals include:
• A five storey hotel building, with the same number or storeys
as surrounding buildings but will be smaller in height
• A traditional design suitable for the location
• A ground floor Brewers Fayre family restaurant with a terrace
facing onto Royal Crescent and overlooking the beach
• 80 on-site car parking spaces positioned to the west of the
site which makes best use of the site area and
beach view
• Design features similar to neighbouring propeties including
bay windows, stone corner detailing, a pitched roof and strong
vertical elevations.
We have liaised closely with planning officers at East Riding of
Yorkshire Council during the design process. All of the proposed
building materials have been carefully chosen to complement
the surrounding area.
Car parking will be provided around the
perimeter of the site
WHITBREAD: PREMIER INN, BRIDLINGTON, YORKSHIRE
ARTIST’S IMPRESSION - FOR ILLUSTRATIVE PURPOSES ONLY
VIEW 3
© ARCH-E-TECH DESIGN
ARTIST’S IMPRESSION ONLY / 2016 /C (NEW ENTRANCE)
How the proposed hotel and restaurant will look as viewed from the Promenade
What’s on offer at the
proposed hotel?
How the proposed hotel and restaurant will look as viewed from Royal Crescent
Premier Inn
Bridlington will be
a sustainable hotel
and will include
many energy
and water saving
features.
WHITBREAD: PREMIER INN, BRIDLINGTON, YORKSHIRE
ARTIST’S IMPRESSION - FOR ILLUSTRATIVE PURPOSES ONLY
VIEW 3
© ARCH-E-TECH DESIGN
ARTIST’S IMPRESSION ONLY / 2016 /C (NEW ENTRANCE)
Sensitive exterior
lighting is proposed
as part of our plans.
Our Bridlington hotel will
provide 80 guest bedrooms as
well as a 200 cover restaurant.
You will not need to be a hotel
guest to use the restaurant.
The hotel will be
family friendly and
accessible.
The hotel will have the latest
specification Premier Inn
bedroom, complete with our
supportive Hypnos bed, flatscreen TV, en-suite bathroom and
air conditioning.
Wi-Fi will be free in the
hotel and the reception will
be staffed day and night.
You will not need
to be a guest to
visit the Brewers
Fayre restaurant.
Walk in to enjoy
classic pub food in
a top location.
The latest generation
Premier Inn bedroom.
CGI of how the
hotel will look from
Royal Crecsent
Approximately 45% of all Premier Inn
guests stay with us for short breaks and
staycations. We expect the figure to be
higher in Bridlington.
WHITBREAD: PREMIER INN, BRIDLINGTON, YORKSHIRE
ARTIST’S IMPRESSION - FOR ILLUSTRATIVE PURPOSES ONLY
VIEW 4
© ARCH-E-TECH DESIGN
ARTIST’S IMPRESSION ONLY / 2016 /C (NEW ENTRANCE)
All of our bedrooms will be available to book at the
hotel, over the phone or via the premierinn.com
website. Booking online is where you will be able to find
our cheapest rates.
Creating quality year
round jobs
Whitbread employs more
than 45,000 people and
the business is expanding.
We will start recruiting
approximately 3-4 months
before the site opens.
The Bridlington Premier Inn and Brewers
Fayre restaurant will create approximately
50 new jobs in a variety of roles.
All of the jobs will be permanent yearround positions.
Whitbread has committed
to creating 10,000 new jobs
over the next five years as
Premier Inn and Costa grow.
16-24 y/o
Targeted recruitment at
those not in education,
training or employment especially16 to 24 year olds.
We will work with the local Job
Centre Plus to ensure the job
opportunities in Bridlington are
marketed to local people.
We are a flexible employer and offer
our staff a range of shifts to suit their
availability. This is very popular with
our staff in other hotels.
We create Winning Teams and
better leaders by investing
significantly in training and
development programmes to help
our people build their skills
and careers.
The benefits we will bring
to Bridlington
CGI showing how the proposed hotel will look
WHITBREAD: PREMIER INN, BRIDLINGTON, YORKSHIRE
ARTIST’S IMPRESSION - FOR ILLUSTRATIVE PURPOSES ONLY
VIEW 6
© ARCH-E-TECH DESIGN
ARTIST’S IMPRESSION ONLY / 2016 /C (NEW ENTRANCE)
The strength of the
Premier Inn brand and
our customer marketing
campaigns will help to
bring additional visitors
to Bridlington.
We will provide a different
style of accommodation
in Bridlington and will
complement established
independent hotels, B&Bs
and guest houses.
The hotel will deliver a
significant boost to the local
economy as our guests go out
to eat, drink and be entertained
in the local area.
A new Premier Inn in Bridlington
will attract thousands of additional
visitors to the town each year.
A popular restaurant open
to everyone.
Strong year round
demand for our
bedrooms.
What happens next?
We are consulting on plans
as part of the development
process for the scheme.
We are interested in your
thoughts on our proposals for
Bridlington.
You can give us
your views on the
proposals by:
Speaking to a representative
here today
Emailing us at
pibridlington
@turley.co.uk
Filling out a
feedback form
Visiting us on our consultation website at:
www.pibridlington.co.uk
Calling us on
0808 168 8296
We welcome your
feedback by
20th February 2016