Little Black Book of Ravings

Little Black Book of Ravings
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
When It Comes to Jeans, Mother Knows Best
“It takes a lot to get a girl out of leggings and back into jeans!” laughs designer Tim Kaeding, who, along with business
partner Lela Tillem, is behind the new denim brand Mother. He should know; he’s spent the last two years developing
materials that look like denim but feel like cashmere with the aim of spearheading a denim revival. “For jeans to make a
comeback, technology has to step in,” Kaeding continues. “We weave in fibers more typically used in knits, then treat
them with fabric finishes—but those are secret!”
However, it’s not just texture that Kaeding prides Mother on: “We’re constantly devising new fits,” he says. “We started out
with three, but that soon grew to nine.” So with jeans making spring catwalk appearances (check out Stella McCartney
and Derek Lam’s multiple retro guises), this is your go-to brand for seventies styles with irresistible stroke-worthy appeal.
There’s the Curfew, the Drama, and, for the wide-leg beginner, the Runaway Skinny Flare—all titles relating to high
school or parental warnings and a far cry from naming them after cities or famous people, because everyone’s done that
already. Jeans aside, there’s the Straight A ankle skirt and a selection of chambray shirts, cotton T-shirts, and vests in the
mix. “After all,” says Kaeding, “it’s a little sad to just show bottoms; we wanted to create whole outfits.”
Mother’s Kaeding and Tillem’s relationship started out as far from familial. Initially, the two were denim rivals—Kaeding
used to design for 7 for All Mankind ,while Tillem worked in sales at Citizens of Humanity—but their relationship
evolved into a business partnership. Both profess to wearing jeans every day and say they have business “in their blood.”
“It got to the point where there was nothing clever about jeans anymore,” says Kaeding of the duo’s synchronized move.
“We wanted to go in a new direction with Mother.” And with their new venture pushing technological boundaries in
fabric-making, it’s clear they’re achieving their goal. So all that’s left to question is—what’s the meaning behind that
name? “Mother is an ironic play on a pretty strong word,” explains Kaeding. “It can be nurturing or a cuss, but it’s in your
face.” Sounds like the perfect fit for their supersoft, runway-relevant styles. Our verdict? We think both you and your
mother will approve.
VOGUE
Katie Holmes
Erin Wasson
Emma Stone
Rosie Huntington-Whiteley
Jourdan Dunn
Hilary Duff
Cara Delevingne
Jessica Alba
Giovanna Battaglia
Alessandra Ambrosio
Heidi Klum
Miranda Kerr
Emily Blunt
Kate Bosworth
Blake Lively
Alessandra Ambrosio
Jennifer Garner
Karolina Kurkova
Kate Beckinsale
Cameron Diaz
Karlie Kloss
Rihanna
Taylor Swift
Minka Kelly
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
VANITY FAIR | SEPTEMBER 2014 | DOUBLE FOXY, ANGEL AND THE OUTLAW & THE PIXIE, WHEN THE LOVIN GETS GOOD
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
VANITY FAIR | SEPTEMBER 2014 | THE HIGH WAISTED PATCHIE SKIRT, SMOKE AND MIRRORS
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
HARPER’S BAZAAR | SEPTEMEBER 2014 | THE CHARMER , DANCE OF THE MOCKINGBIRD
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
I N S T Y L E | S E P T E M E B E R 2 0 1 4 | T H E C H A M P, I N I T T O W I N I T
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
M A R I E C L A I R E | A U G U S T 2 0 1 4 | C A B I N F E V E R J A C K E T, A L W A Y S L O O K T W I C E
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
M A R I E C L A I R E | A U G U S T 2 0 1 4 | E A S Y A S K I R T, A L W A Y S L O O K T W I C E
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
COSMOPOLITAN | SEPTEMBER 2014 | THE RUNAWAY, GRAFFITI GIRL
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
C
C
G L A M O U R | A U G U S T 2 0 1 4 | F E AT U R I N G L E L A B E C K E R
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
W M AG A Z I N E | A U G U S T 2 0 1 4 | PATC H S L AC K E R , S M O K E A N D M I R R O R S
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
W H O W H AT W E A R | S E P T E M B E R 2 0 1 4 | T H E P H Y S . E D, S T I L L B E H I N D T H E H U S T L E
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
V O G U E | J U LY 2 0 1 3 | F R E J A C O L L A B O R AT I O N
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
THE COVETEUR | LELA BECKER
# M OT H E R LOV E SYO U | @ M OT H E R D E N I M | M OT H E R D E N I M .C O M
THE COVETEUR | TIM KAEDING