February 2016 - I

Transcription

February 2016 - I
February 2016
Data Summary Table
Data Point:
U.S.
CANADA
U.K.
FRANCE
BRAZIL
Data Contributors
3300
2600
170
200
70
Individuals
194 MM
16 MM
35 MM
22 MM
80 MM
Transactions
15 B
95 MM
150 MM
40 MM
NA
Dollars
$625 B
$4.0 B
£12.0 B
€3B
NA
Total Emails
425 MM
8.6 MM
25 MM
30 MM
15 MM
Permissioned Emails
160 MM
NA
4.5 MM
30 MM
15 MM
Phone Numbers
200 MM
3.0 MM
31 MM
NA
94 MM
LATAM
APAC
MARKETS
Services Supported
On-Boarding1
Audience Discovery2
Audience Extension
Audience Activation
Closed Loop Measurement3
North America
EMEA
New Market
US
Yes
Yes
Yes
Yes
Yes
Canada
Yes
Yes
Yes
Yes
Yes
UK
Yes
Yes
Yes
Yes
Yes
France
Yes
Yes
Yes
Yes
Yes
Brazil
Yes
Yes
Yes
Yes
Yes
Australia
Yes
Yes
Yes
Yes
Yes
Japan
Yes
Yes
Yes
Yes
Yes
Yes
Limited
TBD
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
–
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Limited
–
–
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
–
–
–
Yes
Yes
Yes
Yes
–
–
–
Yes
Yes
Yes
Yes
–
–
–
Yes
Yes
Yes
Yes
Yes
–
–
Yes
Yes
Yes
Yes
–
–
–
Yes
Yes
Yes
Yes
–
–
–
Yes
Yes
TBD
TBD
TBD
–
–
Media Activation Channels
Online
Facebook
Twitter
Mobile
Postal4
Email5
Data Available
1st Party Data Management
3rd Party Data Management
Geography
Twitter
Demographics
Retail Purchase
CPG/FMCG
TV Tuning
Other
1
2
3
2 Client Supplied Data (First Priority)
Need Third Party Partner
Client Supplied Data
4
5
Need Client or Third Party Partner
Need Client or Third Party Partner
Our Integrated DSPs and Ad Networks
3
Cookie Platforms
North America
EMEA
Latin America
4info
X
X
X
Acuity
X
Adobe
X
X
AppNexus
X
X
Bizo
X
BlueKai
X
X
Choozle
X
X
Collective
X
X
Crosswise
X
DataXu
X
X
Exponential
X
X
Facebook
X
Google
X
Live Intent
X
Lotame
X
X
MediaMath
X
X
X
Melt
4 Asia Pacific
X
X
X
X
X
X
Specific Media
X
X
The Trade Desk
X
X
Tube Mogul
X
Turn
X
Videoamp
X
Videology
X
X
Xaxis
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Millennial Media
Global Pixel
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Data Providers
North America
EMEA
Abril
X
ASL Marketing
X
CACI Limited
X
Conexance
X
DataPros
X
DataSift
X
X
Dunnhumby
X
X
X
Experian
X
Geoscape
X
HealthLink Dimensions
X
Infogroup
X
IPSOS
X
Kantar Media TGI *
X
X
X
X
Kantar Shopcom *
X
KBM Group/iBehavior *
X
LEAP Media
X
Lightspeed Research *
X
X
Marketing Source
X
MasterCard Europe
X
Millward Brown Digital *
X
NetProspex
X
Nielson
X
Predictys *
X
X
X
Royal Auto Club
X
StatSocial
X
The Futures Company
X
TNS Global *
X
TruSignal
X
Twitter
X
Webalytics
Asia Pacific
X
Analytics IQ
Rentrak/comScore *
Latin America
X
X
X
X
* Part of the WPP Network
5
Data
Universe
United States
Purchase Behavior / Consumer Demographics / Lifestyle & Specialty / B2B
Canada
Purchase Behavior / Consumer Demographics / Lifestyle & Specialty
United Kingdom
Purchase Behavior / Consumer Demographics / Lifestyle & Specialty
France
Purchase Behavior / Consumer Demographics / Lifestyle & Specialty
Brazil
Consumer Demographics / Lifestyle & Specialty
Australia
Lifestyle & Specialty
Japan
Consumer Demographics / Lifestyle & Specialty
6 United
States
7
U.S.
Purchase
Behavior
iBehavior Purchase Categories
KANTAR ShopCom CPG Categories and Brands
Active Retail Store Buyers
Credit Card Usage
IPSOS Affluent Survey
iBehavior Brands
8 U.S. Purchase Behavior
iBehavior Buyer Bubbles
Targetable Profiles ............................................................................................................................................................................................................92 MM
Channel Availability: Online
• Auto Whiz
• Craftsman
• Handyman
• Re-Gifters
• Bargain Hunters
• Developing Mind
• High-Minded
• Scrap & Sew
• Body Conscious
• Domestic Diva
• Holistic Healer
• Scrubs
• Boomers
• Faithful
• Home Decorator
• Sensible Dresser
• Chef
• Fine Diners
• Hunter-Gatherer
• Sensible Seniors
• Cinderella
• Fitness Fashionistas
• Music Snob
• Simple Life
• Club Member
• Gadget Heads
• New Age
• Teen Girls
• Collector
• Globe Trotters
• Pet’s Pal
• Urban Dweller
• Corner Office
• Green Thumb
• Plus Side
• Young Family
• Cowboys
iBehavior Purchase Categories
Targetable Profiles ............................................................................................................................................................................................................200 MM
Channel Availability: Offline, Online, Email
• Apparel
• Home & Garden
• Arts & Antiques
• Jewelry
• Lifestyles
• Music
• Automotive
• Membership Clubs
• Books/Magazines
• Not for Profit
• Children’s Products
• Pets
• Collectables
• Photography / Video Equipment
• Computing/Home Office
• Sports & Leisure
• Crafts/Hobbies
• Telecommunications
• Financial Services
• Tickets
• Food/Beverages
• Travel
• Gifts-Holiday Items
• Value-Priced General
• Health & Beauty
Merchandise
• Health Conscious
• Videos / DVD
• Home Electronics
• Home Furnishings
Additional Data Elements:
• First Order Date
• Last Order Date
• First Offline Order Date
• Last Offline Order Date
• # of Unique Sources
• Total Number of Orders
• Total Dollars
• Online Orders
• Online Dollars
• Offline Orders
• Offline Dollars
• Weeks Since First Order
• Weeks Since Last Order
• Weeks Since First Online Order
• Weeks Since Last Online Order
9
U.S. Purchase Behavior
iBehavior Purchase Categories (Additional Data Elements)…
• Weeks Since First Offline Order
• Online Order Dollar Ranges
• Weeks Since last Offline Order
• Offline Order Dollar Ranges
• Average Days Between Orders
• Number of Orders by Month
• Average Days Between Online Orders
• Dollar Value of Purchases by Month
• Average Days Between Offline Orders
• 0–6 Months Buyers (68 MM)
• Average Dollar Amount Per Order
• 0–12 Months Buyers (115 MM)
• Online Average Dollar Amount Per Order
• 0–24 Months Buyers (169 MM)
• Offline Average Dollar Amount Per Order
KANTAR ShopCom CPG Categories and Brands
Reach consumers who purchase brands within 130 CPG Categories
Reach Individuals who purchase specific Brands: 4,500 CPG Brand Names
Delivery Date
Targetable Profiles ............................................................................................................................................................................................................67
MM
3/16/16
5/29/16
Deliverable Timing:
The CPG PPS are
updated quarterly
accordingly to the
schedule on the right:
Scope of Delivered Data
104 Weeks Ending 12/31/15
8/31/16
11/30/16
104 Weeks Ending 3/31/16
104 Weeks Ending 6/30/16
104 Weeks Ending 9/30/16
Channel Availability: Offline, Online, Email
• Air Deodorizers & Fresheners
• All Other Condiments
• All Other Grains
• All Other Pickles, Olives & Relish
• All Other Snack Foods
• Allergy & Sinus
• Analgesics
• Antiperspirants & Deodorants
• Asian Dinners & Sauces
• Baby Feeding Accessories
• Baby Food & Beverage
• Baby Formula
• Bagels, Doughnuts, Muffins & Pastries
• Bakery Snacks
• Baking Mixes
• Baking Products
• Bath Care
10 • Batteries & Chargers
• Beers & Ales
• Body Care Accessories
• Bread, Buns & Rolls
• Butter, Butter Blends, Margarine & Dairy Spreads
• Cakes & Pies
• Candles
• Carbonated Beverages
• Cat
• Cereal & Energy Bars
• Cheese
• Chocolate
• Cigarettes
• Cleaning Supplies
• Cocktail Mixes
• Coffee
• Contraceptives, Family Planning & Sexual Wellness
U.S. Purchase Behavior
KANTAR ShopCom CPG Categories and Brands
(continued)
• Cookies
• Cooking Oils
• Cosmetics
• Cottage Cheese & Sour Cream
• Cough & Cold
• Crackers
• Cream Cheese
• Diapers
• Digestion & Nausea
• Dips
• Dish & Dishwasher Detergent
• Dog
• Ear & Nasal & Eye Care
• Eggs & Egg Substitutes
• Facial Tissue
• Feminine Care
• First Aid & Emergency Supplies
• Floral
• Foils, Wraps, Food Storage, Bags & Containers
• Foot Care
• Fruits
• Gelatin & Pudding Mixes
• General Pet
• Gift Wrapping Materials
• Grooming Kits
• Gum & Mints
• Hair Care
• Hispanic Dinners & Sauces
• Home Medical Care Accessories
• Hot Cereal
• Household Cleaners
• Ice Cream, Novelties & Sherbert
• Jams & Jellies
• Juices & Non-Carbonated Beverages
• Ketchup
• Laundry Detergent & Fabric Softener
• Liners & Filters
• Mayonnaise
• Meat
• Milk, Cream & Milk Substitutes
• Milk Modifiers
• Mustard
• Napkins
• Non-Chocolate
• Nut Butters
• Nutritional Supplements & Weight Control
• Nuts & Trail Mixes
• Olive Oils
• Olives
• Oral Care
• Other Medicines & Remedies
• Packaged Noodle Dishes
• Packaged Rice Side Dishes
• Pancake, Waffle & Biscuit Mixes
• Paper Towels
• Pasta
• Pasta Sauce
• Pickles
• Pizza
• Plates, Cups & Utensils
• Poultry
• Prepared Breakfast Food
• Prepared Lunches, Dinners & Sandwiches
• Prepared Snacks & Hors D’oeuvres
• Ready-To-Eat Cereal
• Relish
• Salad Dressings
• Salsa
• Salty Snacks
• Sauces & Gravy
• Seafood
• Shaving Care & Hair Removal
• Skin Care
• Sleeping & Snoring Aids
• Soup
• Spa & Massage Treatments
• Spices & Seasonings
• Spirits
• Stuffing Mixes & Bread Crumbs
• Sugars & Sweeteners
• Syrups & Molasses
• Teas
• Toaster Pastries
• Toilet Paper
• Trash Bags
• Vinegar
• Water
• Whipped Cream & Dessert Toppings
• Wine
• Wipes
• Yogurt
11
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
• 1800
• 14 Hands
• 1917 Il Conte D Alba
• 2000 Flushes
• 3M Nexcare
• 4 Grain
• 5-Hour Energy
• 8 Oclock
• 8th Continent
• 9 Lives
•A&W
• A-1
• Abreva
• Absolut
• Abuelita
• Acacia
• Accent
• Ace
• Acme Smoked Fish
• Act
• Act II
• Adams
• Adams Peanut Butter
• Adolphs
• Advil
• AFC Sushi
• Affresh
• Affy Tapple
• Afrin
• AG/Gibson
• Against the Grain
• Agave in the Raw
• Aidells
• Aim
• Air Heads
• Air Wick
• Airborne
• Ajax
• Al Cohens
• Al Fresco
• Alamos
• Alaskan Brewing
• Alba Botanica
• Alberto Vo5
• Alcon
• Alcon Icaps
• Alessi
• Aleve
• Alexia
• Align
• Alka Seltzer
12 • All
• Allegra
• Allegra-D
• Allegro
• Allergan
• Alley Cat
• Almaden
• Almay
• Almond Joy
• Alofa
• Alouette
• Alpenrose
• Alpina
• Alpine Lace
• Alpo
• Alta Dena
• Alter Eco
• Altman
• Altoids
• Alvarado Street Bakery
• Alvarez De Toledo
• Always
• Amazing Grass
• American Accent
• American Beauty
• American Crew
• American Greetings
• American Kennel Club
• American Licorice
• Amerifit
• Amorosos
• Amp
• Amport Foods
• Amscan
• Amstel
• Amys Kitchen
• Anbesol
• Ancient Harvest
• Anderson Dairy
• Anderson Pretzels
• Andersons Maple Syrup
• Andes
• Andre
• Andrew & Everett
• Andrew & Williamson
• Angel Soft
• Angies Artisan Treats
• Angry Orchard
• Animal Adventure
• Ann Maries Sugarless Bakery
• Annas
• Annes
• Annies Homegrown
• Annies Naturals
• Anthonys
• Antioch Farms
• Anzio & Sons Bakery
• Aosept
• Apothic
• Apple
• Apple & Eve
• Apple Country
• Apple Smoked Cheese Company
• Applegate Farms
• Aquafina
• Aquafresh
• Aquaphor
• Arbor Mist
• Archway
• Argo
• Arizona
• Arm & Hammer
• Arm & Hammer Essentials
• Arm & Hammer Simply Saline
• Armour
• Arnold
• Arnold Grains & More
• Arrid
• Arrowhead
• Arrowhead Mills
• Artisan Bistro
• Asian Gourmet
• Asian Style Sensations
• Aspercreme
• Astin Strawberry Exchange
• Astroglide
• Athenos
• Athens
• Atkins
• Atlanta Cheesecake Company
• Atlantic
• Audubon Park
• Aunt Bessies
• Aunt Jemima
• Aunt Millies
• Aunt Nellies
• Aura Cacia
• Aurora
• Aussie
• Avalon Organics
• Aveeno
• Awe Sum Organics
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Axe
• Ayr
• Azo
• Azteca Foods
• B & H Flowers
• Ba Tampte
• Baby Ruth
• Bacardi
• Bach
• Bachman
• Back To Nature
• Backyard Grill
• Bacos
• Badia
• Bagel Bite
• Bahlsen
• Bai
• Baileys
• Bake Shop
• Baken-Ets
• Bakers
• Bakery On Main
• Balance
• Balance Gold
• Ball
• Ball Park
• Ballards Farm
• Ballast Point
• Ballatore
• Ban
• Banana Boat
• Band-Aid
• Banfi
• Banner
• Banquet
• Banquet Homestyle Bakes
• Bantry Bay
• Bar Keepers Friend
• Bar S
• Barbaras
• Barbasol
• Barber Foods
• Barcel
• Bard Valley
• Bare
• Barefoot
• Barilla
• Barilla Plus
• Barleans
• Barney Butter
• Barnums
• Barqs
• Barrys Bakery
• Bartenura
• Bartles & Jaymes
• Basic Four
• Bass
• Bass Farm
• Bausch & Lomb
• Bayer
• Bays
• BC
• Beach Cliff
• Beanitos
• Beano
• Beanos
• Bear Creek
• Bear Naked
• Beaulieu Vineyard
• Becks
• Bee Sweet
• Beechnut
• Beefeater
• Beefsteak
• Bel Gioioso
• Bell & Evans
• Bella Sera
• Belle Gloss
• Bells
• Belly Washers
• Belmondo
• Belvedere
• Belvita
• Ben & Jerrys
• Bengay
• Benadryl
• Benecol
• Benefiber
• Beringer
• Berry Boss
• Berry Fine
• Berry Fresh Produce
• Bertolli
• Bertolli Organic
• Best Brands
• Best Foods
• Better’n Peanut Butter
• Better Oats
• Better Than Bouillon
• Betty Crocker
• Betty Crocker Gf
• Betty Lous
• Bic
• Big House
• Big M
• Big Red
• Big Sexy Hair
• Bigelow
• Biltmore Estate
• Bimbo
• Bionaturae
• Biore
• Biotene
• Birds Eye
• Biscoff Gourmet
• Biscos
• Bison
• Bisquick
• Bissell
• Black Box
• Black Forest
• Black Swan
• Black Velvet
• Blackbox
• Blackstone
• Blistex
• Blooming
• Blu
• Blue Bell
• Blue Bird
• Blue Bunny
• Blue Diamond
• Blue Diamond Almond Breeze
• Blue Diamond Nut Thins
• Blue Dog
• Blue Moon
• Blue Ribbon
• Blue Ridge Mountain
• Bluebonnet
• Blueprint Juice
• Bob Evans
• Boboli
• Bobs
• Bobs Red Mill
• Boca Foods
• Boddingtons
• Bodegas Escorihuela
• Body Benefits By Body Image
• Body Fortress
• Bogle
13
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Boiron
• Bold Organics
• Bold Rock
• Bolla
• Bolthouse Farms
• Bombay
• Bona
• Bonne Maman
• Bonnie Blue
• Bonterra
• Boones Farm
• Boost
• Booth Brothers Dairy
• Borax
• Borden
• Bosca
• Boss
• Boston Market
• Bota Box
• Botan
• Botticelli
• Bottos
• Bounce
• Bounty
• Boursin
• Brachs
• Brads Raw Foods
• Bragg
• Brancott Vineyards
• Brawny
• Breakstone
• Breath Savers
• Breathe Right
• Breyers
• Briannas
• Bridgford
• Bridlewood Estate Winery
• Brighams
• Bright & Early
• Bright Water Seafoods
• Brill
• Brillo
• Brimhall Foods
• Brisk
• Brooke Bond
• Brooklyn Brewery
• Brookside
• Brookwood Farms
• Brothers All Natural Crisps
• Brown Cow
14 • Brown Rice Snaps
• Brownberry
• Browns
• Browns Berry Patch
• Brummel & Brown
• Brunswick
• Bubba Burger
• Bubble Yum
• Buckley
• Bud Light
• Bud Light Clamato
• Buddig
• Buddy Fruits
• Budget Saver
• Budweiser
• Bugles
• Buitoni
• Bulls Eye
• Bumble Bee
• Bunker Hill
• Bunny
• Burpee
• Burts Bees
• Busch
• Bushs Best
• Butcher Block
• Butchers Best
• Butchers Brand
• Butchers Prime
• Butler
• Butler G-U-M
• Butterball
• Butterfinger
• Buttermilk Blue
• Butternut
• C K Mondavi
•C&H
• Cabo Fresh
• Cabot
• Cacique
• Cadbury
• Caesar
• Cafe Bustelo
• Cafe Escapes
• Cafe Valley
• Cains
• Cake Mate
• Calavo
• Calbee
• Calidad
• California
• California Giant
• California Goldminer
• California Olive Ranch
• California Pizza Kitchen
• Calise & Sons
• Caltrate
• Calypso
• Camarena
• Camel
• Campbells
• Campbells Spaghettios
• Campfire
• Campofrio
• Canada Dry
• Canadian Club
• Canadian Mist
• Canadian Rich & Rare
• Canfields
• Canine Carry Outs
• Cantina Zaccagnini
• Cape Cod Potato Chip
• Capn Crunch
• Capri Sun
• Captain John Dersts
• Captain Morgan
• Carapelli
• Carbona
• Cardini
• Carefree
• Caress
• Caribou Coffee
• Carlo Rossi
• Carmex
• Carnation
• Carolans
• Carolina
• Carolina Pride
• Carolina Smokies
• Carolina Treet
• Carrington Organic
• Carrs
• Carvel
• Cary Sugar Free
• Casa Del Sol
• Cascade
• Cascade Ice
• Cascadian Farm
• Caspari
• Caspers
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Castello Del Poggio
• Castleberrys
• Castor & Pollux
• Cats Pride
• Cavit
• Cayman Jack
• Caymus Vineyards
• Cedarlane
• Cedars
• Celentano
• Celeste
• Celestial Seasonings
• Celine
• Censea
• Cento
• Centrum
• Cepacol
• Cera Ve
• Certo
• Cesar
• Cetaphil
• Chabaso Bakery
• Challenge
• Chap Stick
• Charles Krug
• Charmin
• Charms
• Chateau Morrisette
• Chateau St Jean
• Chateau Ste Michelle
• Cheer
• Cheerios
• Cheerwine
• Cheese Nips
• Cheetos
• Cheetos Simply Natural
• Chef Boyardee
• Chef Net
• Chef Paul Prudhommes
• Chefs
• Chefs Net
• Chefs Requested Foods
• Chelada
• Cheribundi
• Chesters
• Chestnut Hill Farms
• Cheweez
• Chex
• Chi Chis
• Chiavettas
• Chi-Chis
• Chicken Helper
• Chicken Of The Sea
• Childress Vineyards
• Chilis
• Chill Out
• Chimay
• Chinet
• Chips Ahoy!
• Chiquita
• Chivas Regal
• Chloraseptic
• Chobani
• Chock Full O Nuts
• Chocolove
• Cholula
• Christian Brothers
• Chungs
• Ciao Bella
• Ciba
• Cinnamon Toast Crunch
• Circle Sea
• Ciroc
• Citracal
• Citrucel
• Citrus Magic
• Citterio
• Claim Jumper
• Clairol
• Claritin
• Classico
• Claussen
• Claxton
• Clean & Clear
• Clear Eyes
• Clear Scalp & Hair Therapy
• Clearasil
• Clearwater
• Clem’n Tina’s
• Clif Bar
• Clif Builders
• Clif Crunch
• Clif Kid Zfruit
• Clif Kits Organic
• Clif Luna
• Clif Luna Protein
• Clif Mojo
• Clif Zbar
• Cline
• Clorox
• Clorox 2
• Clorox Green Works
• Clos Du Bois
• Cloud Star
• Clr
• Coast
• Cobblestone Mill
• Coca Cola
• Coco Libre
• Coco Lite
• Coco Pop
• Cocoa Puffs
• Coffeemate
• Coffeemate Natural Bliss
• Cohens
• Coke Zero
• Colace
• Colavita
• Cold-Eeze
• Coles
• Colgate
• College Inn
• Colonial
• Colorful Harvest
• Colt 45
• Columbia Crest
• Columbus
• Combos
• Comet
• Complete
• Compound W
• Comstock
• Conair
• Concannon
• Concha y Toro
• Concord Foods
• Connies
• Consort
• Contadina
• Contes
• Contessa
• Conti Torraiolo
• Cooked Perfect
• Cookie Crisp
• Cooks
• Cool Whip
• Coors
• Copco
• Coppertone
• Corbett Canyon
15
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Cordina
• Core Power
• Coricidin
• Corona
• Cortizone
• Costanzos
• Cottle Farms
• Cottonelle
• Country Acres
• Country Baker
• Country Crock
• Country Farms
• Country Fresh
• Country Kitchen
• Country Store
• Country Sweet
• Country Time
• Cover Girl
• Cozy Harbor
• Cracker Barrel
• Cracker Jack
• Crane Lake
• Crayola
• Crazy Cuizine
• Crazy Richards
• Cream Of Wheat
• Creamette
• Create A Treat
• Creative Converting
• Crest
• Crisco
• Cristalino
• Crock Pot
• Crofters
• Crosse & Blackwell
• Crowley
• Crown Jewels
• Crown Royal
• Crunch Master
• Crunch ‘n Munch
• Crunch Pak
• Crunchies
• Crush
• Cruz Garcia
• Crystal
• Crystal Farms
• Crystal Geyser
• Crystal Light
• Crystal Sugar
• Crystals Own
16 • Csm Bakery
• CTL BR
• Culturelle
• Cup O Noodles
• Cupcake Vineyards
• Curel
• Curlys
• Curry & Company
• Curtis
• Cut ‘N Clean Greens
• Cuties
• Cutter
• Cyrus Olearys Pie
• Da Vinci
• Da Vinci Gourmet
• Dads
• Dailys
• Daisy
• Daiya
• Dales Sauces
• Damp Rid
• Danactive
• Dancing Bull
• Dandrea
• Dandy
• Dannon
• Dannon Activia
• Dannon Oikos
• Dare
• Darigold
• Darling
• Darrell Lea
• Dart
• Dartagnan
• Dasani
• Daves Gourmet
• Daves Killer Bread
• David
• Dawn
• Dawn Pure Essentials
• De Cecco
• De Mets Turtles
• De Wafelbakkers
• Deans
• Deboles
• Decopac
• Deer Park
• Degree
• Dekuyper
• Del Monte
• Delallo
• Delaware Maid
• Delicious Fresh Pierogi
• Delimex
• Delite
• Delizza
• Delsym
• Deluxe
• Denali
• Dennisons
• Dentek
• Dentyne
• Depend
• Derma E
• Deschutes Brewery
• Desert Pepper
• Designer Whey
• Desitin
• Devils Backbone
• Dewars
• D-Hms Sandwiches
• Di Giorno
• Dial
• Diamond
• Diamond Crystal
• Diamond Of California
• Dianas Bananas
• Dickinson’s
• Diet Coke
• Diet Pepsi
• Diet Rite Pure Zero
• Dietz & Watson
• Digestive Advantage
• Diluigi Foods
• Dimetapp
• Dimpflmeier
• Dingo
• Dinosaur Bar-B-Que
• Dinty Moore
• Dippin Stix
• Disaronno Originale
• Disney
• Ditaliano
• Divine
• Dixie
• Dockside Classics
• Dofino
• Dogfish Head
• Dogsters
• Dogswell
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Dole
• Dole Organics
• Domaine Chandon
• Domino
• Don Franciscos
• Don Miguel
• Don Pancho
• Don Pepino
• Don Veijo
• Donkey
• Donut House Collection
• Donut Shop
• Doral
• Doritos
• Doritos Sabritas
• Dos Equis
• Double Q
• Dove
• Dove Bar
• Downy
• Dr Bronners
• Dr Kracker
• Dr Loosen
• Dr Mcdougalls
• Dr Pepper
• Dr Scholls
• Dr Teals
• Dr Wham
• Drakes
• Dramamine
• Drano
• Dr-Dough
• Dream Brands
• Dream Whip
• Dreamfields
• Dreaming Tree
• Dreft
• Dreyers Edys
• Driscolls
• Driscolls Organic
• Drumstick
• Dry Idea
• Dryel
• Dubble Bubble
• Duckhorn Vineyards
• Ducktrap
• Dukes
• Dulcinea
• Dulcolax
• Duncan Hines
• Dundee
• Dunkin’ Donuts
• Duplin
• Duracell
• Dutch Garden
• Dynamo
• Dynasty
•E&J
• Eagle
• Early California
• Early Times
• Earth Balance
• Earth Bound
• Earth Friendly Products
• Earth Source
• Earths Best
• Eas
• Easter Unlimited Inc
• Easy Cheese
• Easy Off
• Ecco Domani
• Eckrich
• Eclipse
• Ecotools
• Edna Valley Vineyard
• Edwards Baking
• Efferdent
• Egg Beaters
• Egg Innovations
• Eggland Best
• Eight O’Clock
• El Milagro
• El Molino
• El Monterey
• El Ranchero
• Emerald
• Emergen-C
• Emerils
• Emmi
• Empire
• Endangered Species
• Endust
• Ener-G Foods
• Energizer
• Enfagrow
• Enfamil
• Enjoy Life
• Ensure
• Entenmanns
• Eos
• e.p.t. Pregnancy Test
• Equal
• Era
• Erath
• Erewhon
• Essie
• Esskay
• Estancia
• Eucerin
• European Farmhouse
• Evan Williams
• Evercare
• Everstar
• Evian
• Evol
• Evolve
• Excedrin
• Excel
• Extra
• Fabuloso
• Fabulous Flats
• Fage
• Falls Brand
• Famiglie
• Family Tree Farms
• Famous
• Famous Amos
• Famous Daves
• Fancy Feast
• Fannie May
• Fanta
• Fantastik
• Fantini
• Farm Rich
• Farm Ridge Foods
• Farmer John
• Farmhouse
• Farmland
• Farmland Dairies Special Request
• Fast Fixin
• Father Sams Bread
• Febreze
• Fekkai
• Ferrari-Carano
• Ferrero
• Fetzer
• FF-Breakfast
• Fiber Choice
• Fiber One
• Fieldstone
17
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Fig Newtons
• Fiji Water
• Filippo Berio
• Final Touch
• Finish
• Fiorucci
• Fireball
• Firestone
• First Colony Coffee
• First Response
• Fish Eye
• Fisher
• Fisher Boy
• Fixodent
• Flame Lily
• Flanagan
• Flanders
• Flatout
• Flavor Aid
• Flavor Ice
• Flavor Originals
• Fleet
• Fleischmanns
• Fleischmanns Yeast
• Fletchers
• Flintstones
• Flipflop
• Flipz
• Flora
• Floridas Natural
• Flying Dog
• Foco
• Folatre
• Folgers
• Folie A Deux
• Follow Your Heart
• Food For Life
• Food Should Taste Good
• Foothills Brewing
• Foremost
• Formula 409
• Formulated P28
• Foster Farms
• Fosters
• Founders
• Four C
• Fowler Farms
• Foxhorn
• Francesco Rinaldi
• Francis Coppola
18 • Franciscan
• Francisco International
• Franco American
• Frank Corriher
• Franks Red Hot
• Franz
• Franzia
• Fre
• Freedent
• Freeds Bakery
• Frei Brothers
• Freihofers
• Freixenet
• Frenchs
• Fresca
• Freschetta
• Fresh
• Fresh Cuts
• Fresh From The Start
• Fresh Gourmet
• Fresh Step
• Fresh Tulips Usa
• Freshpet
• Friendlys
• Friendship
• Frigo
• Friskies
• Frito Lay
• Fritos
• Front Porch
• Frontera
• Frost
• Frosty Morn
• Fruit By The Foot
• Fruit Rollups
• Fruit Rush
• Fruit2o
• Fruitwater
• Fruttare
• Fudgsicle
• Fujisan
• Full Throttle
• Funyuns
• Fusion Sushi
• Fuze
• Gabbiano
• Gain
• Gallikers
• Gallo
• Gallo Family Vineyards
• Gamesa
• Gardein
• Garden Fresh Gourmet
• Garden Highway
• Garden Lites
• Garden of Eatin
• Gardettos
• Garelick Farms
• Garnier
• Garnier Fructis
• Garnier Fructis Style
• Garnier Nutrisse
• Garnier Nutritioniste
• Gas-X
• Gatorade
• Gatorade AM
• Gatorade G2 Perform 02
• Gatorade Perform 02
• Gatorade Prime 01
• Gatorade Rain
• Gaviscon
• GE-Boxed Potatoes
• GE-Coffee Premium
• GE-Cold Cereal
• GE-Cookies
• GE-Crackers
• Gehl’s
• GE-Juices Shelf Stable
• Gekkeikan
• General Electric
• General Mills
• Genesee
• Genesis
• Genteal
• GE-Nuts
• George Howe
• George Killians
• Georges
• Georges Duboeuf
• GE-Packaged Desserts
• GE-Pasta
• GE-Peanut Butter
• GE-Powdered Drink Mix
• Geraldines
• Gerber
• Gerber Good Start
• Gerber Organic
• GE-Snack Cakes
• GE-Soup
• Gevalia
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Gevalia Kaffe
• Ghirardelli
• Ghost Pines
• Gift Card
• Gillette
• Ginger Snaps
• Ginos East
• Giovanni Organic Cosmetics
• Giovanni Rana
• Girards
• Give & Go Prepared Foods
• Glad
• Glade
• Glass Plus
• Glenlivet
• Glenmark
• Glide
• Global Brands
• Glucerna
• Glutenfreeda’s
• Glutino
• Gnarly Head
• Go Veggie!
• Godiva Chocolatier
• Goetzes
• Gold Bond
• Gold Bond Ultimate
• Gold Leaf
• Gold Medal
• Gold Medal Bakery
• Gold Peak
• Golden
• Golden Blossom
• Golden Dipt
• Golden Forest
• Golden Gate
• Golden Grahams
• Golden Valley
• Gonnella
• Goobers
• Good & Plenty
• Good 4 U Fresh Fruit
• Good Earth
• Good Health
• Good Humor
• Good Karma
• Good Seasons
• Good Sense Snacks
• Goodbye Gluten
• Goodnites
• Goody
• Goody’s
• Goose Island
• Goraw
• Gordons
• Gordos
• Gortons
• Got2b
• Gourmet Dining
• Gourmet Garden
• Goya
• GPC
• Grainless Baker
• Grand Marnier
• Grandma Sycamores
• Grandma Utz
• Grandma’s
• Grandma’s Molasses
• Grandpa’s Garden Fresh Foods
• Granola Factory
• Gravy Train
• Greased Lightning
• Great American
• Great Fish
• Great Lakes
• Great Range Brand Bison
• Green & Blacks
• Green Belle
• Green Circle Growers
• Green Forest
• Green Giant
• Green Label
• Green Mountain
• Green Mountain Gringo
• Greens
• Greggs Gold N Soft
• Grey Goose
• Grey Poupon
• GT’s Kombucha
• Guayaki
• Guerrero
• Guestware
• Guinness
• Guldens
• Gulf Sweet
• Gumdrop
• Gunnoes
• Gwaltney
• Haagen-Dazs
• Haas Franziskus
• Habbersett
• Hagys
• Halls
• Halls Defense
• Hamburger Helper
• Hampton Farms
• Hand Craft
• Handi Foil
• Handi-Snacks
• Handy
• Hanks
• Hannahs
• Hapi
• Happy Family Brands
• Hardisons Carolina Bar B Q
• Haribo
• Harmless Harvest
• Harp
• Harpoon
• Harrys Fresh Foods
• Hartmanns
• Hartz
• Harvestland
• Hatfield
• Hawaiian
• Hawaiian Punch
• Hawaiian Tropics
• HBC-Cough Cold, Allergy
• Head & Shoulders
• Health Valley
• Healthy Choice
• Healthy Food Brands
• Healthy Life
• Heath Bar
• Hebrew National
• Hefty
• Hefty EZ Foil
• Heineken
• Heinemanns
• Heiners
• Heinz
• Heinz Pet Products
• Helens Kitchen
• Hellmanns
• Heluva Good
• Hennessy
• Henry
• Henry Weinhards
• Herb Pharm
• Herbal Essences
19
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Herb-Ox
• Herdez
• Hereford
• Heritage
• Herr’s
• Hershey’s
• Hess Collection
• Hi-C
• Hickory Farms
• Hickory Heritage
• Hidden Valley Ranch
• High Plains Bison
• Highland Sugarworks
• Hill & Valley
• Hillcrest Dairy
• Hills Brothers
• Hillshire Farm
• Hilton
• Hinckley Springs
• Hint
• Hob Nob
• Hobes
• Hoegaarden
• Hoffmans
• Hofmann
• Hogue
• Holland House
• Holloway House
• Holsum
• Home Accent
• Home Maker
• Home Run Inn
• Homestyle
• Honest Kids
• Honest Tea
• Honey Maid
• Hood
• Horizon
• Hormel
• Hormel Natural Choice
• Hormel Rev
• Hostess
• Hot Pockets
• Hot Tamales
• Hot to Trot
• House of Nobilo
• House of Tsang
• House-Autry
• Hrm Rex-Goliath
• Hubba Bubba
20 • Huggies
• Hungry Jack
• Hungry Man
• Hunts
• Hurricane
• Hursts
• Huy Fong
• Hydroxycut
• I Can’t Believe It’s Not Butter!
• Iams
• Iams Healthy Naturals
• Ians
• Ibc
• Ice Breakers
• Ice Mountain
• Icehouse
• Icy Hot
• Idahoan
• Ihop At Home
• Illy
• Imagine Foods
• Immaculate Baking Co
• Imodium
• Imperial
• Imperial Garden
• Indian River Select
• Indian Summer
• Ines Rosales
• Inglehoffer
• Inglenook
• Inkos Tea
• Inland Market
• Innovasian Cuisine
• Insomnia
• International Delight
• Interstate
• Interstate Meat Distributors
• Irenes Bakery
• Irish Spring
• Iron Chef
• Italia Garden
• Italian Village
• Ithaca Beer Company
• It’s A 10
• Ivory
• Izze
•JFG
• J Lohr
• J&J Snack
• Ja Ru
Jack Daniels
Jack Links
Jacks Pizza
Jacobs Creek
Jagermeister
Jamba Juice
James Skinner Baking
Jameson
Jamestown Brand
Jarlsberg
Jarritos
Jason Natural Cosmetics
Java Monster
Jays
Jello
Jelly Belly
Jenkins
Jennie O
Jennys
Jergens
Jersey Fruit Coop
Jesse Jones
Jessie Lord
Jfc
Jif
Jif Natural
Jif Whips
Jiffy
Jiffy Pop
Jim Beam
Jimmy Dean
Jjs
Joel Gott
John Boy & Billy
John Boy & Billys
John Frieda
John Morrell
John Soules Foods
Johnnie Walker
Johnny Appleseed
Johnson & Johnson
Johnsons Baby
Johnsonville
Jolly Rancher
Jolly Time
Jon Donaire
Jones Dairy Farm
Jones Dairy Farm Natural
Jonny Cat
Jose Cuervo
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Jose Ole
• Joseph Carr
• Joseph’s
• Josh Cellars
• Jovial
• Joy
• Joy Cone
• Juanitas
• Juicy Fruit
• Juicy Juice
• Julian Pie Company
• Julies Organic
• Jumex
• Junior Johnson
• Junior Mints
• Just Born
• Just For Men
• Justins
• Kaboom
• Kadoya
• Kahiki
• Kahlua
• Kanga Reserve
• Karo
• Kashi
• Kasias
• Kauai Coffee
• Kaukauna
• Kayem
• KC Masterpiece
• Kedem
• Keebler
• Keenan Farms
• Kelchners
• Kellers
• Kellogg’s
• Kellogg’s Cocoa Krispies
• Kellogg’s Fiber Plus
• Kellogg’s Krave
• Kellogg’s Nutri-Grain
• Kellogg’s Pop-Tarts
• Kellogg’s Rice Krispies
• Kellogg’s Special K
• Kellogg’s Special K Nourish
• Kemps
• Kendall-Jackson
• Kens Steak House
• Kentucky Legend
• Kenwood
• Keratin Complex
• Kernel Seasons
• Kerns
• Kerrygold
• Ketel One
• Kettle Brand
• Keurig
• Kevita
• Keystone
• Kibbles ‘n Bits
• Kid Cuisine
• Kikkoman
• Kim Crawford
• Kimberleys Bakeshoppe
• Kind
• King
• King Arthur
• King Cobra
• King Kiwi
• King Oscar
• Kings Hawaiian
• Kinnikinnick Foods
• Kirby & Holloway
• Kiss
• Kiss My Face
• Kit Kat
• Kit & Kaboodle
• Kitchen Basics
• Kitchen Boquet
• Kitchen Table Bakers
• Kix
• Klass
• Kleenex
• Kln Family Brands
• Klondike
• Knorr
• Knox
• Knudsen Dairy
• Koffee Kup
• Kokanee
• Kona Brewing
• Kontos
• Kool
• Kool-Aid
• Korbel
• Kotex
• Kozy Shack
• Kozy Shack Nsa
• Kraft
• Kraft Easy Mac
• Kraft Jet-Puffed
• Kraft Minute
• Kraft Shake’N Bake
• Krakus
• Kreher
• Kretschmar
• Kretschmer
• Krispy Kreme
• Krunchers
• Krusteaz
• Kunzler
• K-Y
• L A Colors
• La Banderita
• La Brea
• La Brees Bakery
• La Burrita
• La Choy
• La Costena
• La Crema
• La Croix
• La Tortilla Factory
• La Victoria
• Labatt
• Lactaid
• Lady Speed Stick
• Laffy Taffy
• Lagunitas
• Lakeview Farms
• Lakewood
• Lamarca
• Lancaster
• Lance
• Land O’Frost
• Land O’Lakes
• Land O’Lakes WWF
• Landshark Lager
• Langers
• Lar Mar Foods
• Larabar
• Larson
• Las Palmas
• Last Minute Gourmet
• Late July
• Laughing Cow
• Lauras Lean Beef
• Lavazza
• Lawrys
• Lays
• Lays Sabritas
• Lays Simply Natural
21
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Le Altane
• Le Bleu
• Lea & Perrins
• Lean Cuisine
• Lean Cuisine Veggie Cuisine
• Lean Pockets
• Ledbetter
• Lee Kum Kee
• Lehigh Valley Dairy Farms
• Leinenkugels
• Lenders
• Lesley Stowes
• Lesserevil
• Let’s Do Organic
• Lever 2000
• Levy’s
• Lewes Dairy
• Libbys
• Liberte
• Liberty Creek
• Libman
• Liebe
• Life
• Life Is Good
• Life Savers
• Life Styles
• Lifeway
• Lightlife
• Lindemans
• Lindt
• Lindys
• Lipton
• Lipton Pure Leaf
• Liquid Plumr
• Liscios Bakery
• Listerine
• Litehouse
• Little Debbie
• Little Hug
• Living Green
• Livingston Cellars
• Lloyds Barbeque Company
• Loacker
• Lofthouse Cookies
• Log Cabin
• Long Trail
• Loreal
• Lorna Doone
• Lotrimin
• Lou Ana
22 • Louis Jadot
• Louis Kemp
• Louis M Martini
• Louisiana Fish Fry
• Love Beets
• Lu
• Lubriderm
• Lucini Italia
• Lucks
• Lucky Charms
• Lucky Leaf
• Lucys
• Ludens
• Luigis
• Luisas
• Luna Di Luna
• Lundberg
• Luvs
• Luzianne
• Lysol
•M&M
• Macmurray Ranch
• Macs
• Maggio
• Magic Hat Brewery
• Magic Sizing
• Maglio
• Magnum
• Mahatma
• Maiers
• Mainland Farms
• Major
• Make’n Mold
• Makers Mark
• Makoto
• Malibu
• Malt-O-Meal
• Mama Lucia
• Mama Mary’s
• Mama Rosa’s
• Mama Rosie’s
• Mamma Bella
• Mandria Sangria
• Manischewitz
• Maola
• Maple Grove Farms
• Maranatha
• Marcal
• Mardi Gras
• Margaret Holmes
• Margaritaville
• Margherita
• Mariani
• Marie Callenders
• Maries
• Mario Batali
• Mario Olives
• Mark West
• Marlboro
• Mars
• Marshmallow Fluff
• Martha White
• Martinellis
• Martini & Rossi
• Martins
• Maruchan
• Marva Maid
• Mary B’s
• Mary Jane And Friends
• Mary’s Gone Crackers
• Marzetti
• Masa Brosa
• Maseca
• Mason
• Master Of Mixes
• Materne Gogo Squeez
• Matlaws
• Matrix Biolage
• Mattel
• Matthew Fox
• Matts Cookies
• Matua Valley
• Maverick
• Maxwell House
• Maybelline
• Mayfield
• Mazola
• Mccain
• Mccain Ellios
• Mccanns
• Mccormick
• Mccormick Organics
• Mckenzie Country Classics
• Mcvities
• Meadow Brook
• Meadow Gold
• Meadow Gold Viva
• Meaty Bone
• Mederma
• Melissas
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Melitta
• Melitta Natural
• Mello Yello
• Meninno Brothers
• Mentos
• Meow Mix
• Meridian Wines
• Merita
• Merkts
• Metamucil
• Method
• Met-Rx
• Mex America
• Meyenberg
• Mezza Luna
• Mezzacorona
• Mezzetta
• Michael Angelos
• Michael David
• Micheles Granola
• Michelinas
• Michelinas Budget Gourmet
• Michelob
• Mickeys
• Middle Sister
• Middleswarth
• Mi-Del
• Midnite
• Midol
• Mids
• Mighty Dog
• Mighty Leaf Tea
• Mike and Ike
• Mikes Hard
• Milk Bone
• Milk Duds
• Milka
• Milky Way
• Miller
• Millstone Coffee
• Milos
• Milos Kitchen
• Miltons
• Milwaukees Best
• Mineral Fusion
• Mini Babybel
• Minute Maid
• Minute Rice
• Mio
• Miracle Gro
• Miracle Whip
• Miralax
• Mirassou
• Miso Cup
• Miss Meringue
• Mission
• Mistic
• Misty
• Mitchum
• Modelo Especial
• Moet & Chandon
• Molson
• Mom N Pop
• Moms Best Naturals
• Monari Federzoni
• Mondo
• Monistat
• Monkey Bay
• Monks
• Monster Energy
• Montchevre
• Moon Pie
• Moores
• Mop & Glow
• Morabito
• Morans
• Morning Star Farms
• Morton
• Morton & Bassett
• Morty Pride
• Moss
• Mothers
• Mothers Cookies
• Motrin
• Motts
• Mounds
• Mountain Dew
• Mountain Dew Voltage
• Mountain High
• Mountain Ridge
• Mountain Rise
• Mozzarella Fresca
• M-Pork Chops
• Mr. & Mrs. T
• Mr. Clean
• Mr. Pibb
• Mrs. Budds
• Mrs. Butterworth
• Mrs. Campbells
• Mrs. Cubberson
• Mrs. Dash
• Mrs. Fields
• Mrs. Freshley’s
• Mrs. Grass
• Mrs. Kinser’s
• Mrs. Paul’s
• Mrs. Renfros
• Mrs. Richardson’s
• Mrs. Smith’s
• Mrs. T’s
• Mt. Olive
• Mucinex
• Muellers
• Mug
• Muir Glen
• Muller
• Multiple Brands
• Mumm Napa
• Munchies
• Munchkin
• Munchos
• Murphy
• Murphy-Goode
• Murray
• Murrys
• Muscle Milk
• Musco Family Olive Company
• Musselmans
• My Grandmas of New England
• Mychelle
• Nabisco
• Nair
• Nakano
• Naked Grape
• Naked Juice
• Nalley
• Nantucket Nectars
• Napa Valley Naturals
• Nasacort
• Nasoya
• Nathans Famous
• Native Forest
• Natra Taste
• Natrol
• Natty Greenes Brewing
• Natural Factors
• Natural Ice
• Natural Light
• Naturally Fresh
• Naturals From Purina
23
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Nature Made
• Nature Valley
• Natures Best
• Natures Bounty
• Natures Design
• Natures Earthly Choice
• Natures Elegance
• Natures Harvest
• Natures Own
• Natures Own Specialty
• Natures Partner
• Natures Path
• Natures Path Envirokidz
• Natures Plus
• Natures Twist
• Natures Way
• Natures Way Earth Products
• Naturipe
• Navitas Naturals
• Near East
• Nectresse
• Neeses
• Negra Modelo
• Neilmed
• Nellies Nest
• Neosporin
• Nescafe
• Nestea
• Nestle
• Nestle Crunch
• Nestle Nesquik
• Nestle Pure Life
• Nestle Toll House
• Neuro
• Neutra Air
• Neutrogena
• Neutrogena Naturals
• New Amsterdam
• New Belgium Brewery
• New England
• New England Egg Farms
• New Hope Mills
• New York
• New York Maple
• New York Style
• Newcastle
• Newmans Own
• Newmans Own Organics
• Newmans Own Wine
• Newport
24 • Nexium
• Nexxus
• Niagara
• Nicoderm
• Nicorette
• Nielsen-Massey
• Nilla
• Ninkasi
• Nishiki
• Nissin
• Nivea
• Nivea For Men
• Nixons
• No Yolks
• Noble
• Noble Vines
• Nong Shim
• Nonnis
• Noosa
• Nordic Naturals
• North Bay Produce
• North Coast
• North Star
• Northern Chef
• Northern Neck
• Northwest Finest
• Northwest Natural Products
• NOS
• Noxzema
• NP Cereal
• Nubian Heritage
• Nuby
• Nudges
• Nugo Nutrition
• Nuk
• Numi
• Nunaturals
• Nursery
• Nurserymens Exchange
• Nutella
• Nutiva
• Nutter Butter
• Nylabone
•ONE
• Oakhurst Dairy
• Oatmeal Crisp
• o.b. Tampons
• Oberlander
• Oberto
• Oberweis
• Ocean Choice
• Ocean Eclipse
• Ocean Market
• Ocean Spray
• O-Cel-O
• Odoms Tennessee Pride
• Odouls
• Odwalla
• Oetker
• Off
• O-Ke-Doke
• Olay
• Olay Regenerist
• Olay Total Effects
• Old Bay
• Old Dominion
• Old El Paso
• Old English
• Old London
• Old Milwaukee
• Old Neighborhood
• Old Orchard
• Old Orchard Cranberry Naturals
• Old Spice
• Old Style
• Old Wessex
• Old Wisconsin
• Olde Thompson
• Ole
• Olive Garden
• Olivio
• Olli Salumeria
• Ommegang Abbey
• Once Upon A Vine
• On-Cor
• One A Day
• Opi
• Oppenheimer
• Orajel
• Oral-B
• Orange Glo
• Orbit
• Orca Bay
• Orchid
• Oregon Chai
• Oreo
• Orgain
• Organic Root Stimulator
• Organic Valley
• Organix
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Original Pizza Logs
• Origine
• Oroweat
• Ortega
• Orville Redenbachers
• Orville Redenbachers Natural
• Oscar Mayer
• Oscar Mayer Selects
• Oskar Blues Brewery
• Osteo-Bi-Flex
• Otis Spunkmeyer
• Otterbeins
• Our Certified
• Our Specialty
• Ovaltine
• Oven Fry
• Oxi Clean
• Oxy
• Oyster Bay
•P&S
• Pabst
• Pace Foods
• Pacific
• Pacific Fresh
• Pacific Gold
• Pacific Natural Foods
• Pacific Rim
• Pacifico
• Pada
• Pagoda
• Palermos
• Pall Mall
• Palmer Candy
• Palmers
• Palmers Candies
• Palmetto Cheese
• Palmolive
• Pam
• Pam Organic
• Pamelas
• Pampers
• Pamprin
• Panera Bread
• Pantene Pro-V
• Papa Charlies
• Papa Nicholas
• Paradise Meadow
• Paramount Citrus
• Parkay
• Parliament
• Parmalat
• Parrot Bay
• Party Creations
• Party Essentials
• Paseo
• Pasta Prima
• Pasta Roni
• Pastabilities Daily
• Pastene
• Pataks
• Patron
• Patterson Farm
• Paul Mitchell
• Payday
• Pearsons Candy Co
• Pedia Care
• Pedialyte
• Pediasure
• Pedigree
• Peeps
• Peets Coffee
• Penders
• Penn Maid
• Pennant
• Pennsylvania Dutch
• Pepcid
• Pepperidge Farm
• Pepperidge Farm Baked Naturals
• Pepperidge Farm Goldfish
• Pepperwood Grove
• Pepsi
• Pepsi Max
• Pepsi One
• Pepto-Bismol
• Perdue
• Perfect Prawns
• Peroni
• Perri
• Perrier
• Perrys
• Pert Plus
• Pet
• Pet Brands
• Pete & Gerrys
• Peter Pan
• Peter Pan Natural
• Peter Vella
• Peteys Bing
• Petstages
• Pez
• P.F. Changs
• Philadelphia
• Philips
• Phillips
• Philly Gourmet
• Philly Swirl
• Phil’s
• Physicians Formula
• Pier 33 Gourmet
• Pierre
• Pigeon Cove
• Pilgrims Pride
• Pillar Rock
• Pillsbury
• Pilsner Urquell
• Pine Sol
• Pinecroft
• Pinnacle
• Pinot Evil
• Pioneer
• Pirates Booty
• Pizzeria Uno
• Plackers
• Plainville
• Planters
• Plantfusion
• Playtex
• Pledge
• Plugra
• Plum Organics
• Plumrose
• Poise
• Poland Spring
• Polaner
• Polar
• Polident
• Poligrip
• Polly-O
• Pom Tea
• Pom Wonderful
• Pompeian
• Ponds
• Pontchartrain Blues
• Pop Corners
• Pop Secret
• Popchips
• Popcorn Indiana
• Popsicle
• P-Organic Produce
• Post
25
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Power Crunch
• Powerade Ion4
• Powerade Ion4 Zero
• Powerbar Harvest
• Powerbar Performance
• Powerbar Protein Plus
• Powerbar Triple Threat
• Prairie Belt
• Prairie Farms
• Prairie Fresh
• Precious
• Prego
• Premier Nutrition
• Premio
• Premium
• Preparation H
• President
• Pretty Belle
• Pretty Nails
• Prevacid
• Prevail
• Prilosec
• Primal Roots
• Prime Cuts
• Primo
• Prince
• Pringles
• Produce Electronic Id Board
• Progresso
• Promax
• Promise
• Propel
• Puffs
• Pull-Ups
• Pupperoni
• Pure Love Vineyards
• Purell
• Pureology
• Purevia
• Purex
• Purex Natural Elements
• Purina
• Purina One Beyond
• Purina Yesterdays News
• Purity
• P-W-Produce Nuts
• Pyramid
•Q
• Q Tips
• Quaker
26 • Quaker Chewy
• Quality Chekd
• Quality Foods
• Quickie
• Quilted Northern
• Quorn
• R W Knudsen
• Rachael Ray Nutrish
• Ragu
• Rainbo
• Rainier
• Raisin Nut Bran
• Ranchers Selection
• Raos Homemade
• Rapa
• Rave
• Ravenswood
• Raymond
• Rc Cola
• Reach
• Ready Pac
• Real Lemon
• Red Baron
• Red Blossom
• Red Bull
• Red Diamond
• Red Jacket Orchards
• Red Lobster
• Red Oval Farms
• Red Rock
• Red Rose
• Red Star
• Red Stripe
• Redbarn
• Redbridge
• Redd Apple Ale
• Reddi-Wip
• Redhook
• Redi-Serve
• Redken
• Redwood Creek
• Redwood Hill Farm
• Reeds Original Brew
• Reese
• Reese’s
• Refresh
• Reggios
• Regina
• Relax
• Rembrandt
• Renew Life
• Renuzit
• Resers
• Resolve
• Revlon
• Rex Goliath
• Reynolds
• Rhodes
• Rice Thins
• Rice-A-Roni
• Riceland
• Riceselect
• Richards
• Richs
• Ricola
• Rid-X
• Riesen
• Right Guard
• Rimmel
• Rio Queen
• Ritz
• Riunite
• Robert Mondavi
• Robert Mondavi Private Selection
• Robitussin
• Roc
• Rockes
• Rockstar
• Rockwell Farms
• Rodney Strong
• Rogaine
• Roger Wood
• Rogue
• Rojos
• Rold Gold
• Rolling Rock
• Rolo
• Roman Meal
• Ron Vicaro
• Rondele
• Ronzoni
• Ronzoni Healthy Harvest
• Rooties
• Rose Acre Farms
• Rosenborg
• Roses
• Rosetto
• Rosina
• Roth Kase
• Rothbury Farm
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Roxy
• Royal
• Royal Dansk
• Royal Pink
• Rubschlager
• Ruby Bay
• Rudis Gluten Free Bakery
• Rudis Organic Bakery
• Ruffies
• Ruffino
• Ruffles
• Ruffles Simply Natural
• Rug Doctor
• Rumford
• Rusk
• Russell Stover
• Russer
• Ruths
• Rutters
• RW Garcia
•S&B
• S. Rosen’s
• Sabert
• Sabra
• Sabrett
• Saco
• Safeguard
• Sage
• Sahale Snacks
• Sahlen
• Sail
• Sailor Jerrys
• Saint Louis
• Salada
• Salamidas
• Salem
• Salerno
• Salix
• Salix Healthy Hide
• Sally Hansen
• Salmolux
• Salon Grafix
• Salonpas
• Sambazon
• Samuel Adams
• Samuel Smith
• San Francisco Bay
• San Giorgio
• San Luis Sourdough
• San Marcos
• San Pellegrino
• Sandwich-Mate
• Santa Barbara Salsa
• Santa Cruz Organic
• Santa Margherita
• Santitas
• Sapporo
• Saputo Stella
• Sara Lee
• Saran
• Saranac
• Sargento
• Sauers
• Sauza
• Savannah Classics
• Sbrocco
• Scaramuzzas
• Schar
• Schick
• Schiff
• Schilling
• Schlitz
• Schmidt
• Schmitt Sohne
• Schneider Valley Farms
• Schulze & Burch Biscuit
• Schweppes
• Scoop Away
• Scope
• Scotch
• Scotch-Brite
• Scotch-Brite Greener Clean
• Scott
• Scott Naturals
• Scott Petersen
• Scotties
• Scotts Sauce Co
• Screamin Sicilian Pizza
• Scrubbing Bubbles
• Scunci
• Sea Best
• Sea Bond
• Sea Choice
• Sea Cuisine
• Sea Gold
• Sea Pak Shrimp Co
• Seaglass
• Seagrams
• Seapoint Farms
• Season
• Seattle International Baking Company
• Seattles Best
• Sebastian
• Second Nature
• Secret
• Seeds Of Change
• Selsun Blue
• Seltzers
• Seneca
• Senokot
• Sensations
• Sensible Portions
• Sensodyne
• Serenity
• Sergeants
• Sesmark
• Setton Farms
• Seven Seas Berries
• Seven Up
• Seventh Generation
• SF-Misc Seafood
• SF-Surimi
• Shady Brook Farms
• Sheba
• Shedds
• Shelbys
• Shenandoahs Pride
• Shiner
• Shock Top
• Shore Lunch
• Shout
• Sicilia
• Sierra Madre
• Sierra Mist
• Sierra Nevada
• Siggis
• Signature
• Silk
• Silver Floss
• Silvergum
• Simi
• Similac
• Simple
• Simple Simon
• Simply
• Simply Asia
• Simply Goat
• Simply Naked
• Simply Organic
• Simply Potatoes
27
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Sinful Colors
• Sister Schuberts
• Six
• Six Star
• Skinny Girl
• Skinny Pop
• Skinny Water
• Skippy
• Skippy Natural
• Skittles
• Skol
• Skylark
• Skyy
• Slim Jim
• Slim-Fast
• Slim-Fast Optima
• Slimquick
• Slush Puppie
• Smart Balance
• Smart Juice
• Smart Puffs
• Smartfood Popcorn
• Smarties
• Smartwater
• Smirnoff
• Smirnoff Ice
• Smithfield
• Smiths
• Smithwicks
• Smoking Loon
• Smuckers
• Smuckers Natural
• Snack Factory
• Snackwells
• Snak Favorites
• Snapple
• Snausages
• Snickers
• Snikiddy
• Snow Legs
• Snows
• Snuggle
• Snyders Eatsmart
• Snyders Of Hanover
• So Delicious Dairy Free
• Sobe
• Sobieski
• Soft Scrub
• Softsoap
• Sol Pacifica
28 • Solgar
• Solo
• Somersaults
• Sonoma-Cutrer
• Sorrento
• Sos
• Sour Patch
• Sour Punch
• South Beach Diet
• South Organic Fruits
• South Pacific
• Southeastern Mills
• Southern Biscuit
• Southern Comfort
• Southern Fruit
• Southern Pride
• Southern Tier Brewing Co
• Southern Tsunami
• Soy Boy
• Soy Vay
• Spam
• Spangler
• Sparkle
• Sparkletts
• Sparkling Ice
• Specialty Bakers
• Spectrum Essentials
• Spectrum Naturals
• Speed Stick
• Spice Island
• Spice World
• Spinbrush
• Splenda
• Spot
• Spot Shot
• Spring Tree
• Sprinkle
• Sprite
• Sprout
• Squirt
• St. Francis
• St. Ives
• St. Joseph
• St. Pauli Girl
• Stacys
• Stagg
• Stags Leap
• Stans
• Star
• Starborough
• Starbucks Coffee
• Starburst
• Starfish
• Starkist
• Starr Hill
• Starr Ranch Growers
• Stars
• Stash Tea
• State Fair
• Stauffers
• Stayfree
• Ste Chapelle
• Steakhouse
• Steak-Umm
• Steaz
• Steel Reserve 211
• Stefanos
• Stella Artois
• Stella Doro
• Stella Rosa
• Stemilt
• Stemilt Growers
• Sterling Vineyards
• Sterling Vintners Collection
• Stevens
• Stevia In The Raw
• Stewart’s
• Sticky Fingers Ribhouse
• Stile
• Stolichnaya
• Stone Brewing
• Stone Cellars By Beringer
• Stones
• Stonewall Kitchen
• Stony Fork Farms
• Stonyfield Cropp
• Stonyfield Farm
• Store Brand
• Stouffers
• Stove Top
• Strauss Brands
• Streits
• Stremicks Heritage Organic
• Stride
• Stridex
• Stroehmann
• Stubbs
• Stuckey’s
• Suave
• Suavitel
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Success
• Sudafed
• Sue Bee
• Sugar In The Raw
• Summer Fresh
• Summers Eve
• Sumo Citrus
• Sun
• Sun Belle
• Sun Bird
• Sun Chips
• Sun of Italy
• Sun West
• Sunbeam
• Sunbelt
• Sunburst
• Sunbutter
• Suncrest Farms
• Sundia True Fruit
• Sundown
• Sundrop
• Sunflower
• Sunkist
• Sunlight
• Sun-Maid
• Sunny Delight
• Sunnyridge
• Sunshine
• Sunsweet
• Suntreat
• Suntree
• Superior Farms
• Superior Nut & Candy Company
• Superpretzel
• Sure
• Sure Jell
• Surf
• Sushi Avenue
• Sutter Home
• Svedka
• Svenhards
• Swaggerty
• Swans
• Swanson
• Swanson Organic
• Swedish Fish
• Sweet 2 Eat
• Sweet Baby Rays
• Sweet Darling
• Sweet Escapes
• Sweet Home Farm
• Sweet Life Farms
• Sweet’N Low
• Sweetleaf
• Sweetwater
• Swheat Scoop
• Swiffer
• Swiss Miss
• Swiss Premium
• Swisspers
• Switzerland
• Sylvan Meadows
• Sylvania
• Systane
• T O Williams
• Taaka
• Tab
• Tabasco
• Tabatchnick
• Taco Bell Home Originals
• Tahitian Treat
• Tai Pei
• Talenti
• Talk O’ Texas
• Talking Rain
• Tallutos
• Tampax
• Tampico
• Tang
• Tanqueray
• Tapatio
• Tastee Choice
• Tasters Choice
• Tasty Bite
• Tastykake
• Tates Bake Shop
• Taylor
• Taylor Farms
• Taylor Lake Country
• Taylor Provisions
• Tazo Tea
• TCBY
• Teas Tea
• Tecate
• Teddie
• Teddy Grahams
• Teddys
• Tenda Bake
• Teraswhey
• Terra Chips
• Terry Ho’s
• Tetley
• Texas Pete
• Texas Sweet Citrus
• T.G.I. Fridays
• Thai Kitchen
• The Bbq Bay Grilling Co
• The Carolina Nut Company
• The Fathers Table
• The Field Roast Grain Meat Co
• The Great Fish Co
• The Greek Gods
• The Little Penguin
• The Mediterranean Snack Food Co
• The Muffin Mam
• The Original Bp Spice Co
• The Path
• The Republic of Tea
• The Shipyard
• The Skinny Cow
• The Turkey Store
• Thera Tears
• Thermacare
• Thinkthin
• Third Shift
• Thomas
• Three Dog Bakery
• Three Little Pigs
• Three Musketeers
• Three Olives
• Three Thieves
• Tic Tac
• Tide
• Tidy Cat
• Tigi
• Tilex
• Tillamook
• Tillamook Country Smoker
• Tim Hortons
• Timberwood
• Tims Cascade
• Tinactin
• Tinas
• Tinkyada
• Tisdale
• Titos
• Toasted Head
• Toblerone
• Todays Temptations
• Tofurky
29
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Tofutti
• Tombstone
• Toms of Maine
• Tone
• Tony Chacheres
• Tony Romas
• Tonys
• Tootsie Roll
• Top Ramen
• Topps
• Torraiolo
• Torti Masa
• Tostitos
• Tostitos Simply Natural
• Total
• Totinos
• Toufayan
• Traders Choice
• Tradewinds
• Traditional Medicinals
• Trans-Ocean
• Trapiche
• Trappist
• Treasure Cave
• Treasured Harvest
• Trebor Allan
• Tree Top
• Tresemme
• Triaminic
• Tribe Hummus
• Trident
• Triscuit
• Trivento
• Trix
• Trojan
• Trolli
• Tropical
• Tropicana
• Tropicana Farmstand
• Tropicana Trop50
• Tru Ade
• Tru Moo
• True Blue Farms
• True Lemon
• Truvia
• Tucks
• Tullys
• Tumaros
• Tum-E Yummies
• Tummy Tickler
30 • Tums
• Tuna Helper
• Turano
• Turkey Hill
• Turning Leaf
• Tuscany Candle
• Twin Valley
• Twinings
• Twisted
• Twisted Tea
• Twix
• Twizzlers
• Ty
• Ty Ling
• Tylenol
• Tyson
• U By Kotex
• Udis Gluten Free Foods
• Umpqua
• Uncle Bens
• Uncle Lous
• Uncle Yammys
• Underwood
• Unique
• Unisom
• Upload
• Upstate Farms
• Utz
• Utz Natural
• Utz Organic
• Uv
• V&V Supremo
• V-8
• V8 Splash
• V8 V-Fusion
• V8 V-Fusion + Energy
• Vagisil
• Valentin Bianchi
• Valley Fresh
• Valleydale
• Van Camps
• Van De Kamps
• Van Hoekelen Greenhouses
• Van Ness Plastic Molding
• Vanity Fair
• Vans
• Variety Pet Foods
• Vaseline
• Vaseline Intensive Care
• Velveeta
• Vendange
• Verdi
• Vermont Bread Company
• Vermont Butter And Cheese Creamery
• Vernors
• Verole
• Veuve Clicquot Ponsardin
• Vicks
• Victoria
• Victory Brewing
• Vidal Sassoon
• Vienna
• Vigo
• Villa Jolanda
• Villa Roma
• Village Candle
• Village Market
• Vintage
• Virgils
• Virginia
• Visine
• Vita
• Vita Coco
• Vita Muffin
• Vitafusion
• Vitaminwater
• Vitaminwater Zero
• Viva
• Vlasic
• Voortman
• Voskos
• Wacky Mac
• Waggin Train
• Walden Farms
• Walkers
• Wampler Foods
• Wardynskis
• Wasa
• Waterfront
• Watermans Pride
• Way Better Snacks
• Weaver
• Weber
• Webers
• Wedderspoon
• Weight Watchers
• Weiman
• Welchs
• Well Pict
• Wente
U.S. Purchase Behavior
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
(continued)
• Werthers
• Wesson
• Westsoy
• Wet-n-Wild
• Wet Ones
• Wheat Montana Farms & Bakery
• Wheat Thins
• Wheaties
• When Pigs Fly
• Whink
• Whiskas
• Whisker Lickins
• White Castle
• White House
• White Lily
• Whitmans
• Whitmans Weight Watchers
• Who Nu?
• Whole Fruit
• Wholecare Pet
• Wholesome Harvest
• Wholesome Sweeteners
• Wholly Guacamole
• Wholly Guacamole Organic
• Wholly Wholesome
• Whoppers
• Widmer Brothers
• Wild Delight
• Wild Horse
• Wild Planet
• Wild Turkey
• Wild Vines
• Wilderness
• William Hill
• Willow Tree
• Wilson
• Wilson Creek Winery & Vineyard
• Wilton
• Windex
• Wingwalker
• Winston
• Winter Gardens
• Wired Energy Drink
• Wise
• Wish-Bone
• Wishnatzki Farms
• Wisk
• Wispride
• Wohler Bridge
• Wolf
• Wolfgang Puck Organic
• Wonder
• Wonder Fruit
• Wonderful
• Wonderful Almond Accents
• Wonka
• Woodbridge By Robert Mondavi
• Woodchuck
• Woodstock
• Woolite
• Woolwich
• World Harbors
• Worldwide
• Wow
• Wright
• Wrights
• Wrigleys
• Wylers
• Wymans Of Maine
• Xochitl
• Xtra
• Yanceys Fancy
• Yankee
• Yardley Of London
• Yasso
• Yellow Tail
• Yocrunch
• Yogi Tea
• Yoo Hoo
• Yoplait
• Yoplait Greek
• York
• Yosicle
• Young Pecan
• Yuban
• Yuengling
• Yumearth
• Yummy
• Yves
• Zantac
• Zatarains
• Zeiglers
• Zellies
• Zero
• Zest
• Zevia
• Zhenas Gypsy
• Zicam
• Zico
• Zing Zang
• Ziploc
• Zitner
• Zomicks
• Zone Perfect
• Zout
• Zukes
• Zweigles
• Zyrtec
31
U.S. Purchase Behavior
Active Retail Store Buyers
Targetable Profiles ............................................................................................................................................................................................................207 MM
Channel Availability: Online
• Baby Apparel
• Bath/Bedding/Kitchen
• Beauty Products
• Boy’s Apparel
• Children’s Apparel
• Cosmetics, Fragrances & Skincare
• Electronics
• Furniture
• Girl’s Apparel
• Home & Garden
• Home Decorations & Crafting
• Home Improvement
• Jewelry & Fashion Accessories
• Men’s Apparel
• Men’s Shoes
• Outdoor Sports
• Sports Equipment
• Stationary/Books/Cards
• Travel
• Women’s Apparel
• Women’s Shoes
Credit Card Usage
Targetable Profiles ............................................................................................................................................................................................................198 MM
Channel Availability: Offline, Online, Email
• Bank Card
• Premium Card (Gold , Platinum Card)
• Discover
• Visa
• American Express
• Mastercard
• Gas Card
IPSOS Affluent Survey
Targetable Profiles ............................................................................................................................................................................................................10 MM
Channel Availability: Online
• Alpha Affluents
• Emerging Alpha Affluents
• Globalists
• Homecentrics
• Individualists
• Dynamic Investors
32 • Luxury Auto Influencers
• Premium Travelers
• Style Setters
• Technology Pioneers
• Traditionalists
U.S. Purchase Behavior
iBehavior Brands:
300+ Segments
by Brand,
Including…
Targetable Profiles: 38 MM
Channel Availability:
Offline, Online, Email
• Adidas
• Adobe
• Aerosoles
• Allegra
• Amana
• Anne Klein
• Armani
• Asics
• Atari
• Atkins
• Audi
• Aussie
• Aveeno
• Avia
• Avon
• Barbie
• Baxter
• BCBG
• Bebe
• Betty Crocker
• Bianchi
• Bic
• Billabong
• Biolage
• Biosilk
• Birkenstock
• Bissell
• BlackBerry
• Blaupunkt
• Bob the Builder
• Bobcat
• Boppy
• Bosch
• Braun
• Brawny
• Breitling
• Breville
• Bridgestone
• Budweiser
• Bugatti
• Buick
• Bulgari
• Burberry
• Cadillac
• Calvin Klein
• Canon
• Carebear
• Carnegie
• Cartier
• Casio
• Caterpillar
• Chanel
• Charmin
• Cheap Monday
• Chevrolet
• Chuck Taylor
• Cisco
• Clif Bar
• Clinique
• Cocomat
• Coleman
• Compaq
• Conair
• Converse
• Cool Whip
• Coors
• Corona
• Crayola
• CVS
• Davidoff
• Delta
• Diadora
• Diaper Genie
• Dickies
• Diet Coke
• DiGi
• Dirt Devil
• Discovery Channel
• Disney
• Dixie
33
U.S. Purchase Behavior
iBehavior Brands: 300+ Segments by Brand
(continued)
• DKNY
• Dockers
• Dodge
• Downy
• Dr Pepper
• Durex
• Dyson
• Easy Spirit
• Eaton
• eBay
• Ecco
• Electrolux
• Energizer
• ESPN
• Etienne Aigner
• Fanta
• Farberware
• Ferrari
• Fiat
• Fila
• Fluor
• FrontLine
• Fuchs
• Garmin
• Gatorade
• George Foreman
• Geox
• Gerber
• GM
• Godiva
• Gold Medal
• Goody
• Goodyear
• Graco
• Gucci
34 • Guinness
• Haier
• Hallmark
• Hanes
• Hannah Montana
• Harry Potter
• Hasbro
• Hefty
• Hello Kitty
• Hilton
• Holden
• Homedics
• Honda
• Hoover
• Hot Wheels
• Huggies
• Hummer
• Hush Puppies
• Hydroxycut
• Infiniti
• Jack Daniels
• Jaguar
• Jameson
• Jeep
• Jelly Belly
• Jiffy
• Jockey
• John Deere
• JVC
• Kaiser
• Kappa
• KBC
• Keds
• Kenneth Cole
• KFC
• KitchenAid
• Klondike
• Kodak
• Kraft
• LaCoste
• Lamborghini
• Lancome
• LeapFrog
• Lee
• LEGO
• Lincoln
• Logitech
• Looney Tunes
• Luvs
• Mack
• Magic Chef
• Magnavox
• Malta
• Marmot
• Matchbox
• Maxxis
• Maybelline
• Maytag
• Memorex
• Merida
• Michael Kors
• Michelin
• Microsoft
• Midas
• Miele
• Milky Way
• Miller
• Milo
• Mini Cooper
• Monopoly
• Montblanc
• Moretti
• Moschino
• Motorola
• Motul
• Munchkin
• NASA
• NASCAR
• Naturalizer
• Nature’s Path
• Nautica
• NBC
• Nautica
• New Balance
• NFL
• Nike
• Nikon
• Nintendo
• Nokia
• Norton AntiVirus
• Oi
• Olympus
• Oprah
• Oster
• Outlook
• Oxiclean
• Pacsafe
• Pampers
• Panasonic
• Panasonic
• Park Avenue
• Patagonia
• Patron
• Pearson
• Pennzoil
U.S. Purchase Behavior
iBehavior Brands: 300+ Segments by Brand
(continued)
• Pepsi
• Peter Pan
• Peugeot
• PEZ
• Pfizer
• Phillips
• Pillsbury
• Pioneer
• Pixar
• Playtex
• Pledge
• Plymouth
• Polaroid
• Polo Ralph Lauren
• Pontiac
• Porsche
• PowerBar
• Prada
• Puffs
• PUMA
• Pyrex
• Quiksilver
• Rawlings
• Rayovac
• RCA
• Red Cross
• Reebok
• Rembrandt
• Remington
• Revlon
• Reynolds
• Road Runner
• Rockport
• Rogers
• Rolex
• Rowenta
• Roxy
• Samsonite
• Samsung
• SanDisk
• Saturn
• Schwinn
• Scrabble
• Sesame Street
• Sharpie
• Shimano
• Similac
• Sirius
• Skechers
• Snuggle
• Sony
• Spanx
• Speedo
• Sprint
• Sprite
• Squirt
• Stanley
• Star Wars
• Steve Madden
• Subway
• Super Bowl
• Suzuki
• Swanson
• Swarovski
• Swatch
• Swiss Army
• Sylvania
• Talbots
• Tang
• Teva
• The North Face
• Thermos
• Tic Tac
• Timberland
• Timex
• Tommy Hilfiger
• Toshiba
• Toy Story
• Tropicana
• TVS
• UGG
• Under Armour
• Valentino
• Versace
• Visa
• Vivo
• Vogue
• Volkswagen
• VTech
• Weight Watchers
• Whirlpool
• Winchester
• Winston
• Wonderbra
• Wrangler
• Xbox
• Yahtzee
• Yamaha
• Zippo
35
U.S.
Consumer
Demographics
Demographic Selects, Ethnicity/Religion, Geographic
Experian Mosaic / TrueTouch / ConsumerView Demographics
The Futures Company: LIVING Well / MindBase / Marketing Receptivity
Geoscapes
KBM Group AmeriLINK Consumer Database
TruSignal Digital Audiences
Vehicle Information
36 U.S. Consumer Demographics
KBM Group AmeriLINK: Demographic Selects
Targetable Profiles ............................................................................................................................................................................................................110 MM
Channel Availability: Offline, Online, Email
• Bankruptcy Suppression
• Mail-order Buyer
• Boat/RV
• Mail Responsive
• Census Data
• Marital Status
• Children’s Presence by Age
• Motorcycle
• Dual Income Index
• Net Worth
• Dwelling Type
• Number of Adults
• Estimated Age
• Number of Children
• Estimated Household Income
• Occupation
• Ethnic Code
• Race Code
• Exact Age (Date of Birth)
• Renters
• Family Position Code
• Telephone Numbers
• Gender• Geography (State, Zip, SCF, County)
• Vehicle Make/Model
• Homeowner
• Length of Residence
ASL Marketing
Targetable Profiles ............................................................................................................................................................................................................24 MM
Channel Availability: Offline
• College Students
• Hispanic Young Adults
• Parents of High School Students
• Parents of Teenagers
• Political
DataPros
Targetable Profiles ............................................................................................................................................................................................................98 MM
Channel Availability: Online
• Past Purchases
• Interest
• Demographics
• Categories
• Business Firmographics
37
U.S. Consumer Demographics
Ethnicity/Religion
Targetable Profiles ............................................................................................................................................................................................................425 MM Religion
338 MM Ethnic
Channel Availability: Offline, Online, Email
• Religion
• Ethnicity
• Language
• Country of Origin
Geoscape Ethnicity: 35 MM
Data Pros: 9 MM Ethnic / 3 MM Language
Geographic
Targetable Profiles ............................................................................................................................................................................................................541 MM
Channel Availability: Online
U.S. States & Territories
• Designated Market Areas (DMAs)
• 500-Portland-Auburn
• 501-New York
• 502-Binghamton
• 503-Macon
• 504-Philadelphia
• 505-Detroit
• 506-Boston (Manchester)
• 507-Savannah
• 508-Pittsburgh
• 509-Ft. Wayne
• 510-Cleveland-Akron (Canton)
• 511-Washington, DC (Hagrstwn)
• 512-Baltimore
• 513-Flint-Saginaw-Bay City
• 514-Buffalo
• 515-Cincinnati
• 516-Erie
• 517-Charlotte
• 518-Greensboro-H.Point-W.Salem
• 519-Charleston, SC
38 • 520-Augusta-Aiken
• 521-Providence-New Bedford
• 522-Columbus, GA (Opelika, Al)
• 523-Burlington-Plattsburgh
• 524-Atlanta
• 525-Albany, GA
• 526-Utica
• 527-Indianapolis
• 528-Miami-Ft. Lauderdale
• 529-Louisville
• 530-Tallahassee-Thomasville
• 531-Tri-Cities, Tn-Va
• 532-Albany-Schenectady-Troy
• 533-Hartford & New Haven
• 534-Orlando-Daytona Bch-Melbrn
• 535-Columbus, OH
• 536-Youngstown
• 537-Bangor
• 538-Rochester, NY
• 539-Tampa-St. Pete (Sarasota)
• 540-Traverse City-Cadillac
• 541-Lexington
• 542-Dayton
• 543-Springfield-Holyoke
• 544-Norfolk-Portsmth-Newpt Nws
• 545-Greenville-N.Bern-Washngtn
• 546-Columbia, SC
• 547-Toledo
• 548-West Palm Beach-Ft. Pierce
• 549-Watertown
• 550-Wilmington
• 551-Lansing
• 552-Presque Isle
• 553-Marquette
• 554-Wheeling-Steubenville
• 555-Syracuse
• 556-Richmond-Petersburg
• 557-Knoxville
• 558-Lima
• 559-Bluefield-Beckley-Oak Hill
U.S. Consumer Demographics
Geographic
(continued)
• 560-Raleigh-Durham (Fayetvlle)
• 561-Jacksonville
• 563-Grand Rapids-Kalmzoo-B.Crk
• 564-Charleston-Huntington
• 565-Elmira (Corning)
• 566-Harrisburg-Lncstr-Leb-York
• 567-Greenvll-Spart-Ashevll-And
• 569-Harrisonburg
• 570-Myrtle Beach-Florence
• 571-Ft. Myers-Naples
• 573-Roanoke-Lynchburg
• 574-Johnstown-Altoona-St Colge
• 575-Chattanooga
• 576-Salisbury
• 577-Wilkes Barre-Scranton-Hztn
• 581-Terre Haute
• 582-Lafayette, IN
• 583-Alpena
• 584-Charlottesville
• 588-South Bend-Elkhart
• 592-Gainesville
• 596-Zanesville
• 597-Parkersburg
• 598-Clarksburg-Weston
• 600-Corpus Christi
• 602-Chicago
• 603-Joplin-Pittsburg
• 604-Columbia-Jefferson City
• 605-Topeka
• 606-Dothan
• 609-St. Louis
• 610-Rockford
• 611-Rochestr-Mason City-Austin
• 612-Shreveport
• 613-Minneapolis-St. Paul
• 616-Kansas City
• 617-Milwaukee
• 618-Houston
• 619-Springfield, MO
• 622-New Orleans
• 623-Dallas-Ft. Worth
• 624-Sioux City
• 625-Waco-Temple-Bryan
• 626-Victoria
• 627-Wichita Falls & Lawton
• 628-Monroe-El Dorado
• 630-Birmingham (Ann And Tusc)
• 631-Ottumwa-Kirksville
• 632-Paducah-Cape Girard-Harsbg
• 633-Odessa-Midland
• 634-Amarillo
• 635-Austin
• 636-Harlingen-Wslco-Brnsvl-Mca
• 637-Cedar Rapids-Wtrlo-Iwc&Dub
• 638-St. Joseph
• 639-Jackson, TN
• 640-Memphis
• 641-San Antonio
• 642-Lafayette, LA
• 643-Lake Charles
• 644-Alexandria, LA
• 647-Greenwood-Greenville
• 648-Champaign&Sprngfld-Decatur
• 649-Evansville
• 650-Oklahoma City
• 651-Lubbock
• 652-Omaha
• 656-Panama City
• 657-Sherman-Ada
• 658-Green Bay-Appleton
• 659-Nashville
• 661-San Angelo
• 662-Abilene-Sweetwater
• 669-Madison
• 670-Ft. Smith-Fay-Sprngdl-Rgrs
• 671-Tulsa
• 673-Columbus-Tupelo-W Pnt-Hstn
• 675-Peoria-Bloomington
• 676-Duluth-Superior
• 678-Wichita-Hutchinson Plus
• 679-Des Moines-Ames
• 682-Davenport-R.Island-Moline
• 686-Mobile-Pensacola (Ft Walt)
• 687-Minot-Bismarck-Dcknsn (Wlstn)
• 691-Huntsville-Decatur (Flor)
• 692-Beaumont-Port Arthur
• 693-Little Rock-Pine Bluff
• 698-Montgomery-Selma
• 702-La Crosse-Eau Claire
• 705-Wausau-Rhinelander
• 709-Tyler-Longview(Lfkn&Ncgd)
• 710-Hattiesburg-Laurel
• 711-Meridian
• 716-Baton Rouge
• 717-Quincy-Hannibal-Keokuk
• 718-Jackson, MS
• 722-Lincoln & Hastings-Krny
• 724-Fargo-Valley City
• 725-Sioux Falls(Mitchell)
• 734-Jonesboro
• 736-Bowling Green
• 737-Mankato
• 740-North Platte
• 743-Anchorage
• 744-Honolulu
• 745-Fairbanks
• 746-Biloxi-Gulfport
• 747-Juneau
• 749-Laredo
• 751-Denver
• 752-Colorado Springs-Pueblo
• 753-Phoenix (Prescott)
• 754-Butte-Bozeman
• 755-Great Falls
• 756-Billings
• 757-Boise
• 758-Idaho Falls-Pocatello (Jcksn)
39
U.S. Consumer Demographics
Geographic
(continued)
• 759-Cheyenne-Scottsbluff
• 760-Twin Falls
• 762-Missoula
• 764-Rapid City
• 765-El Paso (Las Cruces)
• 766-Helena
• 767-Casper-Riverton
• 770-Salt Lake City
• 771-Yuma-El Centro
• 773-Grand Junction-Montrose
• 789-Tucson (Sierra Vista)
• 790-Albuquerque-Santa Fe
• 798-Glendive
• 800-Bakersfield
• 801-Eugene
• 802-Eureka
• 803-Los Angeles
• 804-Palm Springs
• 807-San Francisco-Oak-San Jose
• 810-Yakima-Pasco-Rchlnd-Knnwck
• 811-Reno
• 813-Medford-Klamath Falls
• 819-Seattle-Tacoma
• 820-Portland, OR
• 821-Bend, OR
• 825-San Diego
• 828-Monterey-Salinas
• 839-Las Vegas
• 855-Santabarbra-Sanmar-Sanluob
• 862-Sacramnto-Stkton-Modesto
• 866-Fresno-Visalia
• 868-Chico-Redding
• 881-Spokane
• State Specific
40 • Alabama
• Massachusetts
• South Dakota
• Alaska
• Michigan
• Tennessee
• Arizona
• Minnesota
• Texas
• Arkansas
• Mississippi
• Utah
• California
• Missouri
• Vermont
• Colorado
• Montana
• Virginia
• Connecticut
• Nebraska
• Washington
• D.C.
• Nevada
• West Virginia
• Delaware
• New Hampshire
• Wisconsin
• Florida
• New Jersey
• Wyoming
• Georgia
• New Mexico
• Hawaii
• New York
• Idaho
• North Carolina
• Illinois
• North Dakota
• Indiana
• Ohio
• Iowa
• Oklahoma
• Kansas
• Oregon
• Kentucky
• Pennsylvania
• Louisiana
• Puerto Rico
• Maine
• Rhode Island
• Maryland
• South Carolina
U.S. Consumer Demographics
Experian Mosaic
Targetable Profiles ............................................................................................................................................................................................................70 MM
Channel Availability: Distribution through Xaxis and Videology only
• Aging in Place
• Aging of Aquarius
• American Royalty
• Babies and Bliss
• Balance and Harmony
• Birkenstocks and Beemers
• Blue Collar Comfort
• Bohemian Groove
• Boomers and Boomerangs
• Booming and Consuming
• Buy American
• Colleges and Cafes
• Cosmopolitan Achievers
• Countrified Pragmatics
• Couples with Clout
• Cul de Sac Diversity
• Dare to Dream
• Destination Recreation
• Diapers and Debit Cards
• Digital Dependents
• Everyday Moderates
• Expanding Horizons
• Families Matter Most
• Family Fun-tastic
• Family Troopers
• Fast Track Couples
• Footloose and Family Free
• Full Pockets, Empty Nests
• Full Steam Ahead
• Generational Soup
• Go with the Flow
• Golf Carts and Gourmets
• Gotham Blend
• Homemade Happiness
• Hope for Tomorrow
• Humble Beginnings
• It’s All in the Name
• Jet-Set Urbanites
• Kids and Cabernet
• Look at Me Now
• Metro Fusion
• Mid-Scale Medley
• Modest Metro Means
• Never Show Up Empty Handed
• No Place Like Home
• No Time Like the Present
• On the Road Again
• Penny Saved is a Penny Earned
• Picture Perfect Families
• Platinum Prosperity
• Progressive Potpourri
• Reaping Rewards
• Red, White and Bluegrass
• Rooted Flower Power
• Rural Escape
• Rural Southern Bliss
• Senior Discounts
• Settled and Sensible
• Settled in Suburbia
• Show Me the Money
• Silver Sophisticates
• Small Town Shallow Pockets
• Sports Utility Families
• Status Seeking Singles
• Steadfast Conventionalist
• Stockcars and State Parks
• Stop and Smell the Roses
• Striving Forward
• Striving Single Scene
• Suburban Attainment
• Tight Money
• Touch of Tradition
• Tough Times
• Town Elders
• True Grit Americans
• Unspoiled Splendor
• Urban Ambition
• Urban Edge
• Urban Survivors
• Wired for Success
• Work Hard, Pray Hard
41
U.S. Consumer Demographics
Experian TrueTouch
Targetable Profiles ............................................................................................................................................................................................................68 MM
Channel Availability: Online Distribution through Xaxis and Videology only
• Buy American
• On the Road Again
• Go with the Flow
• Penny Saved is a Penny Earned
• It’s All in the Name
• Show Me the Money
• Look at Me Now
• Stop and Smell the Roses
• Never Show Up Empty Handed
• Work Hard, Play Hard
• No Time Like the Present
Experian ConsumerView Demographics
Targetable Profiles ............................................................................................................................................................................................................69 MM
Channel Availability: Online Distribution through Xaxis and Videology only
• Age
• Household Income – Estimated
• Current Home Value – Estimated
• Length of Residence
• Dwelling Unit Size
• Marital Status
• Education
• New Homeowner
• Gender
• Occupation Group
• Homeownership
• Presence of Children (0–18 Years Old)
Geoscapes
Targetable Profiles ............................................................................................................................................................................................................35 MM
Channel Availability: Online
42 Asianicity
Hispanic Cultural Practices
Hispanic Language Use
• Bi-Cultural Asians
• Bi-Cultural Westernized Asians
• Bi-Cultural Hispanics
• Nueva Latina
• Hispano
• Americanizado
• Latinamericano
• Bi-Lingual, English Preferred
• Bi-Lingual, English & Spanish Use Equally
• Bi-Lingual, Spanish Preferred
• English Dependent
• Spanish Dependent
U.S. Consumer Demographics
The Futures Company: LIVING Well
Targetable Profiles ............................................................................................................................................................................................................180 MM
Channel Availability: Offline, Online, Email, Social
• Leading the Way
• In it for Fun
• Value Independence
• I Need a Plan
• Not Right Now
• Get Through the Day
The Futures Company: MindBase
Targetable Profiles ............................................................................................................................................................................................................166 MM
Channel Availability: Offline, Online, Email, Social
• Expressive
• Connected
• Driven
• At Capacity
• Rock Steady
• Down to Earth
• Sophisticated
• Measure Twice
• Devoted
The Futures Company: Marketing Receptivity
Targetable Profiles ............................................................................................................................................................................................................166 MM
Channel Availability: Offline, Online, Email, Social
• Expressive and Elusive
• Expressive and Evaluative
• Expressive and Exuberant
• Connected and Cautious
• Connected and Cool
• Connected and Conversant
• Driven and Deliberate
• Driven and Diligent
• Driven and Dynamic
• At Capacity and Autonomous
• At Capacity and Appraising
• At Capacity and Attentive
• Rock Steady and Reluctant
• Rock Steady and Rigorous
• Rock Steady and Responsive
• Down to Earth and Detached
• Down to Earth and Distinguishing
• Down to Earth and Daring
• Sophisticated and Self-Directed
• Sophisticated and Systematic
• Sophisticated and Synchronous
• Measure Twice and Mindful
• Measure Twice and Meticulous
• Measure Twice and Motivated
• Devoted and Distant
• Devoted and Discriminating
• Devoted and Deft
The Futures Company: Attitude Data
Targetable Profiles ............................................................................................................................................................................................................167 MM
Channel Availability: Online
• Captain Planet® Environment Savers
• Conscientious Savers
• Green for $Green Money Savers
43
U.S. Consumer Demographics
KBM Group AmeriLINK Consumer Database
Targetable Profiles ..........................................................................................................................................................................................................186 MM
Channel Availability: Online
• Age
• Children Age Groups
• Census Education
• Family Position
• Gender
• Generations – Gen Xer’s
• Generations – Leading Boomers
• Generations – Millennials
• Generations – Seniors
• Generations – Trailing Boomers
• Homeownership
• Household Income – Estimated
• Length of Residence
• Number of Adults in Household
• Number of Children in Household
• Occupation
• Political Affiliation
KBM Group Life Event Triggers
Targetable Profiles ..........................................................................................................................................................................................................23 MM
Channel Availability: Online, Offline
Equity Connections
New Homeowners
New Movers
• Equity Type
• Purchase Date
• Sale Amount
• Property Type
• Purchase Date
• Move Date
• Distance of Move
• Change of Geography
• Change of Dwelling
KBM Group Vehicle Data
Targetable Profiles ..........................................................................................................................................................................................................77 MM
Channel Availability: Online
Motorcycle Type
• All Terrain Vehicle
• Dirt Bike
• Moped
• Motocross
• Motor Bike
• Motor Scooter
44 Automobile Type
• Motorcycle
• Other
• Racing Cycle
• Snowmobile
• Car
• SUV
• Truck
• Van
U.S. Consumer Demographics
Millward Brown Digital
Targetable Profiles ..........................................................................................................................................................................................................4.2 MM
Channel Availability: Online
Emotion Based Targeting
• Demographics
• Marital Status
• Presence of Children
• Race
• Income - Estimate
• Gender
• Education Level
• Employment Status
• Age Range
Vehicle Information
Provides automotive, motorcycle and ATV ownership information on households
Targetable Profiles ............................................................................................................................................................................................................225 MM
Channel Availability: Online
Vehicle Type
• Car
• SUV
• Truck
• Van
Vehicle Makes
• Acura
• Alfa Romeo
• AM General
• AMC
• Aston Martin
• Audi
• Bentley
• BMW
• Bugatti
• Buick
• Cadillac
• Chevrolet
• Chrysler
• Daewoo
• Daihatsu
• Datsun
• Dodge
• Eagle
• Ferrari
• Fiat
• Fisker
• Ford
• Geo
• GMC
• Honda
• Hummer
• Hyundai
• Infiniti
• Isuzu
• Jaguar
• Jeep
• Kia
• Lamborghini
• Land Rover
• Lexus
• Lincoln
• Lotus
• Maserati
• Maybach
• Mazda
• McLaren
• Mercedes-Benz
• Mercury
• Merkur
• Mini
• Mitsubishi
• Nissan
• Oldsmobile
• Panoz
• Peugeot
• Plymouth
• Pontiac
• Porsche
• Ram
• Range Rover
• Renault
• Rolls-Royce
• Saab
• Saturn
• Scion
• Smart
• SRT
• Sterling
• Subaru
• Suzuki
• Tesla
• Toyota
• Volkswagen
• Volvo
• Yugo
Motorcycle Type
• All Terrain Vehicle
• Dirt Bike
• Moped
• Motocross
• Motor Bike
• Motor Scooter
• Motorcycle
• Racing Cycle
• Snowmobile
Motorcycle Makes
• Alpha
• AMC
• Aprilia
• Arctic Cat
• ATK
• Baja
• Big Bear
• Big Dog
• BMC
• BMW
• Bombardier
• Boss Hoss
• Bourgets
• Buell
• Cagiva
• Can Am
• Can-Am
• Cherokee
• CPI
• Cushman
• Custom
• Daelim
• Dazon
• Derbi
• Diamo
• Dinli
• Ducati
• Ecstasy
• Electric Vehicle
• Enfield
• E-Ton Dynamics
• Excelsior
• Geely
• Genuine Scooter
• Harley Davidson
• Homemade/
Assembled
• Honda
• Husaberg
• Husqvarna
• Hyosung
• Impulse
• Indian
• Italjet
• Jialing
• Jincheng
• Kasea
• Kawasaki
• Kazuma
• KTM
• Kymco
• Lifan
• Linhai
• Madami
• Malaguti
• Manco
• Meitian
• Moped
• Moto Guzzi
• Motorrad
Zweiradwerk
• MZ
• Pagsta
• Panda
• Panther
• Peugeot
• Piaggio
• Polaris
• Quingqi
• Reconstructed
• Rhino
• Ridley
• Roketa
• Royal Enfield
• Sinski
• Sun
• Sundiro
• Suzuki
• Taizhou Hisource
• TGB
• Thunder Mountain
• Titan
• Tomos
• Tri Ped
• Triumph
• Twister
• Ultra
• United Motors
• Ural
• Vengeance
• Vento
• Verucci
• Vespa
• Victory
• Whizzer
• Wildfire
• Xtreme
• Yamaha
• Zongshen
45
U.S.
Lifestyle &
Specialty
Analytics IQ
Book/Magazine Subscribers
Multi-Channel Audiences
Non-Profit Donors
LEAP Media Investments
Platform and Operating System Audiences
TNS Conversion Model
Twitter
Rentrak Networks
46 U.S. Lifestyle & Specialty
Analytics IQ: Spending and Interest Predictor Audiences
Targetable Profiles ............................................................................................................................................................................................................345 MM
Channel Availability: Offline, Online, Email
• Alcohol Buying Predictor
• Home Furnishings Spending Predictor
• Apparel Buying Predictor
• Home Market Value
• Big Dollar Donation Predictor
• Investible Household Assets Predictor
• Cash Value of Annuities Predictor
• Net Worth Predictor
• Cash Value of Life Insurance Predictor
• Personal Care Spending Predictor
• Checking Predictor
• Reading Products Spending Predictor
• Consumer Environmental Consciousness
• Savings Bonds Predictor
• Dining Out Predictor
• Savings Predictor
• Discretionary Spending Predictor Score Deciles
• Stocks Predictor
• Education Spending Predictor
• Total Entertainment Spending Predictor
• FICO Proxy Value
Book/Magazine Subscribers
Targetable Profiles ............................................................................................................................................................................................................69 MM
Channel Availability: Offline, Online, Email
• Books
• Home & Garden
• Books – Audio
• Magazines
• Business & Investing
• News & Politics
• Children’s
• Outdoors
• Entertainment
• Religions & Spirituality
• Food & Cooking
• Sports
• General Interest
• Travel
• Health
47
U.S. Lifestyle & Specialty
Multi-Channel Audiences
Targetable Profiles ..........................................................................................................................................................................................................782 MM
Channel Availability: Offline, Online, Email
Online Display ....................................................................................................................................................................................................................344 MM
Direct Mail ............................................................................................................................................................................................................................210 MM
Facebook .................................................................................................................................................................................................................................92 MM
Email Prospecting .............................................................................................................................................................................................................177 MM
Twitter .......................................................................................................................................................................................................................................27 MM
Mobile .......................................................................................................................................................................................................................................25 MM
Non-Profit Donors
Targetable Profiles .............................................................................................................................................................................................................51 MM
Channel Availability: Offline, Online, Email
• Non-Profit Donors – Category Unknown
• Non-Profit Donors – Animal Welfare
• Non-Profit Donors – Arts & Culture
• Non-Profit Donors – Environmental
• Non-Profit Donors – Health
• Non-Profit Donors – Human Services
• Non-Profit Donors – International Relief
• Non-Profit Donors – Political
• Non-Profit Donors – Religious
• Non-Profit Donors – Societal Benefit
LEAP Media Investments
Targetable Profiles .............................................................................................................................................................................................................33 MM
Channel Availability: Online
• Automotive
• Consumer Packaged Goods (CPG)
• Entertainment
• Telecom
48 • Television Networks
• Television Programming
• Travel
U.S. Lifestyle & Specialty
Platform and Operating System Audiences – Device Data
Reach mobile device and operating system users for digital targeting.
Targetable Profiles ............................................................................................................................................................................................................160 MM
Channel Availability: Offline, Online, Email
Platforms
• Samsung
• Sony Ericsson
• Android
• Apple: iPad, iPod, iPhone
• Blackberry
IBM Watson
Personality Insights.
Targetable Profiles ..................................................................................................................................................................................................................48 MM
Channel Availability: Online
• Achievement Striving
• Activity Level
• Adventurousness
• Agreeableness
• Altruism
• Anger
• Anxiety
• Artistic Interests
• Assertiveness
• Cautiousness
• Challenge
• Cheerfulness
• Closeness
• Conscientiousness
• Conservation
• Cooperation
• Curiosity
• Depression
• Dutifulness
• Emotionality
• Excitement
• Excitement-Seeking
• Extraversion
• Friendliness
• Gregariousness
• Harmony
• Hedonism
• Ideal
• Imagination
• Immoderation
• Intellect
• Liberalism
• Liberty
• Love
• Modesty
• Morality
• Neuroticism
• Openness
• Openness to Change
• Orderliness
• Practicality
• Self-Consciousness
• Self-Discipline
• Self-Efficacy
• Self-Enhancement
• Self-Expression
• Self-Transcendence
• Stability
• Structure
• Sympathy
• Trust
• Vulnerability
49
U.S. Lifestyle & Specialty
Twitter Categories
Reach mobile device and operating system users for digital targeting.
Targetable Profiles ..................................................................................................................................................................................................................28 MM
Channel Availability: Online
• Automotive
• Beauty
• Books & Literature
• Business
• Careers
• Education
• Events
• Family & Parenting
• Food & Drink
• Gaming
• Health
• Hobbies & Interests
• Home & Garden
• Law, Government & Politics
• Life Stages
• Movies & Television
• Music & Radio
• Personal Finance
• Pets
• Science
• Society
• Sports
• Style & Fashion
• Technology & Computing
• Travel
TNS Conversion Model: Evaluates Factors Affecting
Brand Choice
Targetable Profiles .................................................................................................................................................................................................................50 MM
Channel Availability: Online Only
• Analgesics/Pain Medications
• Chain Restaurants
50 • Hotels
• Quick Service Restaurants
U.S. Lifestyle & Specialty
Rentrak Networks
Channel Availability: Online
Daypart
Weekday (Mon - Fri) ............................................................................................................................................................ Early Morning (6A - 9A)
Weekday (Mon - Fri) .......................................................................................................................................................................... Daytime (9A - 4P)
Weekday (Mon - Fri) ................................................................................................................................................................... Early Fringe (4P - 7P)
Weekday (Mon - Fri) ................................................................................................................................................................ Prime Access (7P - 8P)
Weekday (Mon - Fri) .............................................................................................................................................................................. Prime (8P - 11P)
Weekday (Mon - Fri) ................................................................................................................................................................. Late Fringe (11P - 2A)
Weekday (Mon - Fri) ...................................................................................................................................................................... Overnight (2A - 6A)
Weekend (Sat - Sun) ............................................................................................................................................................ Early Morning (6A - 9A)
Weekend (Sat - Sun) .......................................................................................................................................................................... Daytime (9A - 4P)
Weekend (Sat - Sun) ................................................................................................................................................................... Early Fringe (4P - 7P)
Weekend (Sat - Sun) ................................................................................................................................................................ Prime Access (7P - 8P)
Weekend (Sat - Sun) .............................................................................................................................................................................. Prime (8P - 11P)
Weekend (Sat - Sun) ................................................................................................................................................................. Late Fringe (11P - 2A)
Weekend (Sat - Sun) ...................................................................................................................................................................... Overnight (2A - 6A)
Networks (Currently 256 – Subject to change based on Rentrak’s network
reportability criteria)
• 5StarMAX (5STAR)
• A&E (A&E)
• Aapka Colors (APCLR)
• ABC (ABC)
• ABC Family (ABCFAM)
• ActionMAX (ACTMAX)
• Al Jazeera America (AJAM)
6/30/2014 forward
• American Heroes Channel
(AHC)
• American Movie Classics (AMC)
• Animal Planet (APL)
• AXS TV (AXSTV)
• Azteca (AZA)
• Baby First TV Network
(BABYFIRST)
• Bandamax (BDMAX)
• BBC America (BBCA)
• BBC World News (BBCWN)
4/27/2015 forward
• beIN Sport (BEIN)
• BET: Black Entertainment
Television (BET)
• Big Ten Network (BTN)
• Bloomberg Television (BLOOM)
• Boomerang (BOOM)
• Bravo (BRAVO)
• BYU Television (BYU)
• Cartoon Network (TOON)
• CBS (CBS)
• CBS Sports Network (CBSSPT)
• Centric (CENTRIC)
• Centroamerica TV (CNTRO)
• Chiller (CHILL)
• Christian Television Network
(Broadcast) (CTN-B)
• Christian Television Network
(Cable) (CTN-C)
• Cine Mexicano (CINEMEX)
• Cinelatino (Español) (CINE)
• Cinemax (MAX)
• Classic Arts Showcase
(CLASS-ARTS)
• CMT: Country Music Television
(CMT)
• CNBC World (CNBCW)
12/1/2014 forward
• CNBC: Consumer News &
Business Channel (CNBC)
• CNN (CNN)
• CNN Español (CNNESP)
• Comcast SportsNet California
(CSNCAL) 4/27/2015 forward
• Comedy Central (COM)
• Cooking Channel (COOKING)
• Crime & Investigation Network
(CIN)
• CSPAN 2 (CSPAN 2)
• CSPAN: Cable Satellite Public
Affairs Network (CSPAN)
51
U.S. Lifestyle & Specialty
• DayStar Television Network
(DAYSTR)
• De Película (DEPEL)
• De Película Clásico (DEPELCLSC)
• Destination America (DESTAMER)
• Discovery Channel (DSC)
• Discovery Channel en Español
(DSC-ES)
• Discovery Familia (DFAM)
• Discovery Family Channel
(DFC)
• Discovery Life (DISCLF)
2/23/2015 forward
• Disney Channel (DIS)
• Disney Junior Channel
(DISNEYJR)
• Disney XD (DISNEYXD)
• DIY: Do-It-Yourself (DIY)
• E! - Entertainment Television (E!)
• Encore (ENC)
• Encore Action (ENCACT)
• Encore Black (ENCBLK)
• Encore Classic (ENCCLSC)
• Encore Family (ENCFAM)
• Encore Suspense (ENCSUS)
• Encore Westerns (ENCWES)
• Enlace (ENLACE-C)
• EPIX (EPIX)
• ESPN (ESPN)
• ESPN Deportes (ESPNDEP)
• ESPN2 (ESPN2)
• ESPNEWS (ESPNWS)
• ESPNU (ESPNU)
• Esquire Network (ESQTV)
• Estrella TV (Broadcast)
(ESTRTV-B) 9/1/2014 forward
• Eternal Word Television
Network (EWTN)
• EVINE Live (EVINE)
• Family Entertainment TV
(FETV) 9/29/2014 forward
• Flix (FLIX)
• Food Network (FOOD)
• FORO TV (FOROTV)
• FOX (FOX)
• Fox Business Network (FBN)
• FOX Deportes (FOXDEPORTE)
• Fox News Channel (FNC)
• Fox Soccer Plus (FSC+)
9/1/2014 forward
• Fox Sports 1 (FOXSP1)
52 • Fox Sports 2 (FOXSP2)
• FOX Sports Network Detroit
(FSNDET) 4/27/2015 forward
• FOX Sports Network San Diego
(FSNSD) 4/27/2015 forward
• FOX Sports Network
Southwest (FSNSW)
4/27/2015 forward
• FOX Sports Network West
(FSNWEST) 4/27/2015 forward
• Free Speech TV (FSTV)
• Fuse (FUSE)
• Fusion (FUSION)
6/30/2014 forward
• FX Movie Channel (FXM)
• FX Network (FX)
• FXX (FXX)
• FYI (FYI)
• Galavision (GALA)
• Game Show Network (GSN)
• GMA Pinoy (PINOY)
• God’s Learning Channel
(GODLEARN)
• GOL TV (Spanish) (GOL TVS)
9/29/2014 forward
• Golden Eagle Broadcasting
(GOLDEAGL)
• Golf Channel (GOLF)
• Great American Country (GAC)
• H2 (H2)
• Hallmark (HALL)
• Hallmark Movies & Mysteries
(HALLMM)
• HBO (HBO)
• HBO Comedy (HBOCOM)
• HBO Family (HBOFAM)
• HBO Latino (HBOLAT)
• HBO Signature (HBOSIG)
• HBO Zone (HBOZNE)
• HBO2 (HBO2)
• HDNet Movies (HDNTM)
• Headline News (HLN)
• HGTV: Home & Garden
Television (HGTV)
• History Channel (HST)
• History Channel en Español
(THCES)
• HITN TV (HITN)
• Horse Racing Television (HRTV)
• HSN (HSN)
• IFC (IFC)
U.S. Lifestyle & Specialty
Rentrak Networks
(continued)
• Independent (IND)
• IndiePlex (INDIE)
• INSP (INSP)
• Investigation Discovery (ID)
• ION (ION)
• Jewelry Television (JWLTV)
• LeSEA (LESEA)
• Life OK (LIFOK)
• Lifetime (LIFE)
• Lifetime Movie (LMN)
• Liquidation Channel (LIQUID)
• Logo (LOGO)
• Longhorn Network
(LONGHORN) 4/27/2015 forward
• MAV TV (MAVTV)
• Mexicanal (Cable (MEXICANALC)
9/29/2014 forward
• MGM (MGM)
• MHZ Networks (MHZ)
• MLB Network (MLB)
• MLB Strike Zone (MLBSZ)
9/29/2014 forward
• MoreMax (MORMAX)
• MSNBC (MSNBC)
• MTV Hits* (MTVHIT)
• MTV India (MTVINDIA)
• MTV Jams* (MTVJ-E)
• MTV Tr3s (MTV3)
• MTV: Music Television (MTV)
• MTV2 (MTV2)
• MundoFOX (MUNDOFOX)
• My Network TV (MyNet)
• Nat Geo Mundo (NGCMUNDO)
• National Geographic Channel
(NGC)
• National Geographic Wild
(NGEOWILD)
• NBA TV (NBA TV)
• NBC (NBC)
• NBC Universo (NBCU)
2/23/2015 forward
• NBCSN (NBCSN)
• Newsmax TV (NEWSMAX)
9/1/2014 forward
• NFL RedZone (NFLRED)
• NFL: National Football League
Network (NFLNET)
• NHL Network (NHLTV)
• Nick Jr. (NICKJR)
• Nickelodeon/Nick-at-Nite (NICK)
• Nicktoons (NKTN)
• nuvoTV (NUVOTV)
• Outdoor Channel (ODC)
• Ovation (OVATN)
• OWN: Oprah Winfrey Network
(OWN)
• Oxygen (OXGN)
• Palladia (PALLADIA)
• Pasiones TV (PSNES)
• PBS: Public Broadcasting
Service (PBS)
• Phoenix InfoNews (PHNEWS)
• Phoenix North America Chinese
Channel (PHNA)
• Pivot (PIVOT)
• Playboy en Español (PLBYSI)
• Playboy TV (PLBY)
• Pop Network (POP)
• Pursuit (PRST)
10/27/2014 forward
• QVC Plus (QVCPLUS)
1/26/2015 forward
• QVC: Quality. Value.
Convenience. (QVC)
• RCN Nuestra Tele (NUESTRA)
• Reelz (REELZ)
• RetroPlex (RETRO)
• Rural Free Delivery TV (RFDTV)
• Science (SCIENCE)
• SEC Network (SECNET)
12/1/2014 forward
• Shorts (SHORTS)
9/1/2014 forward
• Showtime (SHO)
• Showtime Beyond (SHOBYD)
• Showtime Extreme (SHOEXT)
• Showtime Showcase (SHOCSE)
• Showtime Two (SHO2)
• Smithsonian Channel
(SMITHSON) 9/1/2014 forward
• Sony Entertainment Television
Asia (SET)
53
U.S. Lifestyle & Specialty
Rentrak Networks
(continued)
• Tri-State Christian Television
(TCT)
• Trinity Broadcasting Network
(TBN)
• truTV (truTV)
• Turner Classic Movies (TCM)
• TV Asia (TV ASIA)
• TV Japan (TV-JPN)
• TV Land (TVLD)
• TV One (TVONE)
9/29/2014 forward
• TV5MONDE (TV5EU)
• TVE Internacional (TVE)
• UniMas (UNIMAS)
• Universal HD (UNI-HD)
• Univision (UNIV)
• Univision Deportes (UNIDEP)
• Univision tlnovelas (TLNOV)
• Up TV (UPTV)
• USA (USA)
• V-me TV (V-ME)
• Velocity (VELOCITY)
• VH1 (VH1)
• VH1 Classic (VH1C)
• ViendoMovies (VIENDO)
9/29/2014 forward
• WAPA America (WAPA)
• WGN America (WGN)
• Willow TV (WILLOW)
• Women’s Entertainment
Network (WE)
• World Fishing Network (WFN)
• Zee TV (ZEETV)
• Sony Movie Channel
(SONYMOV)
• Spike TV (SPKE)
• Sportsman Channel (SPTMAN)
• Sprout (SPROUT)
9/1/2014 forward
• STAR Plus (STAR+)
• Starz (STRZ)
• Starz Cinema (STRZCIN)
• Starz Comedy (STRZCM)
• Starz Edge (STRZED)
• Starz InBlack (STRZBK)
• Starz Kids & Family (STRZKF)
• SundanceTV (SUND)
• Syfy (SYFY)
• TBS: Turner Broadcasting
System (TBS)
• TeenNick (TEENNCK)
• Telehit (TELEHT)
• Telemundo (TELMUN)
• Tennis Channel (TENNIS)
• The Church Channel (Cable)
(TCCD)
• The CW (CW)
• The Movie Channel (TMC)
• The Movie Channel Xtra
(TMCXTR)
• The Weather Channel (WEATH)
• The Word Network (WORD)
9/29/2014 forward
• TLC (TLC)
• TNT: Turner Network Television
(TNT)
• Travel Channel (TRAVEL)
Genre
• Action/Adventure
• Animation
• Comedy
• Cooking
• Documentary
• Drama
• Educational
54 • Foreign Language
• Game Show
• Home & Garden/
Home Improvement
• Home Shopping
• Kids
• Movies
• Music
• News
• Paid Programming
• Politics/Public Affairs
• Reality
• Religious
• Science Fiction/Fantasy
• Soap Opera
• Sports
• Talk
• Thriller/Horror
• Travel
• Variety
U.S.
B2B
B2B Firmographic Data
B2B Purchase Categories
NetProspex
Business Newsletter Subscribers
55
U.S. B2B
B2B Firmographic Data
Targetable Profiles ..................................................................................................................................................................................................................8.2 MM
Channel Availability: Online
• Annual Sales Volume
• Business Title/Position
• Fortune Rank
• Life Cycle Predictor (Growth, Mature, etc)
• Location Operating Structure (Brand, Headquarter, Subsidiary)
• Number of Employees
• Ownership Code
• SIC Code
• Title
• Year Established
• Years in Business
B2B Purchase Categories
Predictive segments based on past purchase activity
Targetable Profiles .................................................................................................................................................................................................................30 MM
Channel Availability: Online
• Agricultural
• B2B Furniture
• Business Newsletters/Magazines
• Cards/Stationary
• Computers/Electronics
• Educational
• Food/Corporate gifts
• HR/Training
• Industrial Safety & Maintenance
• Office Supplies
• Promotional Products
• Restaurant/Hospitality Supplies
• Retail Supplies
• Seminars
• Uniforms/Workwear
56 Additional Data Elements:
• First Order Date
• Last Order Date
• First Offline Order Date
• Last Offline Order Date
• # of Unique Sources
• Total Number of Orders
• Total Dollars
• Online Orders
• Online Dollars
• Offline Orders
• Offline Dollars
• Weeks Since First Order
• Weeks Since Last Order
• Weeks Since First Online Order
• Weeks Since Last Online Order
• Weeks Since First Offline Order
• Weeks Since last Offline Order
• Average Days Between Orders
• Average Days Between Online Orders
• Average Days Between Offline Orders
• Average Dollar Amount Per Order
• Online Average Dollar Amount Per Order
• Offline Average Dollar Amount Per Order
• Online Order Dollar Ranges
• Offline Order Dollar Ranges
• Number of Orders by Month
• Dollar Value of Purchases by Month
U.S. B2B
NetProspex – B2B
Targetable Profiles .................................................................................................................................................................................................................28 MM
Channel Availability: Online
• C-Level Employees
• Company Size
• Computer and IT Staff
• Director-Level Employees
• Employees of Business Services Companies
• Employees of Financial Services Companies
• Employees of Healthcare Companies
• Employees of Large Enterprises
• Employees of Mid-size Businesses
• Employees of Not-for-Profit Organizations
• Employees of Real Estate Companies
• Employees of Small Businesses/SOHO
• Finance Staff
• General Management Staff
• General Managers
• HR Staff
• Industry
• Job Function
• Job Level
• Marketing Staff
• Research and Development Staff
• Sales Staff
• Technology Utilized
• Users of Bus. Intelligence Solutions
• Users of Data Management Software
• Users of Enterprise Business Solutions
• Users of HR Mgmt/Human Capital Mgmt Systems
• Users of Network Mgmt Hardware
• Users of Productivity Solutions
• Users of Visualization Software
• Users of Web Content Management Systems
• VP-Level Employees
Business Newsletter Subscribers
Active Business Newsletter Readers
Targetable Profiles ...................................................................................................................................................................................................................5 MM
Channel Availability: Offline, Online, Email
• Business Interest
• Business Services
• Colleges & Universities
• Corporate Revenue
• Doctors & Clinics
• Elementary & Secondary Schools
• Executive Newsletter
• Finance Newsletter
• HR Newsletter
• Industry Type
• Insurance Agents & Brokers
• Large Businesses
• Legal Services
• Management Consulting
• Management Newsletter
• Mid-Sized Businesses
• Number of Employees
• Occupational Title
• Real Estate Agents
• Sales & Marketing Newsletter
• Small Businesses
• Technical Newsletter
Health Link Dimensions
Targetable Profiles ...................................................................................................................................................................................................................2.4 MM
Channel Availability: Online
• Healthcare Professionals – Veterinarians
• Healthcare Professionals – Physicians
• Healthcare Professionals – Allied Professionals
For instant access to any of these audiences login now to Zipline.
57
Canada
58 Canada
Purchase
Behavior
iBehavior Purchase Categories
59
Canada Purchase Behavior
iBehavior Purchase Categories
Targetable Profiles ...........................................................................................................................................................................................................3 MM
Channel Availability: Offline, Online, Email
• Apparel
• Arts
• Automotive
• Books/Magazines
• Children’s Products
• Collectibles
• Computing/Home Office
• Crafts/Hobbies
• Financial Services
• Food/Beverages
• Gifts/Holiday Items
• Health Conscious
• Home
• Home Electronics
60 • Home Furnishings
• Jewelry
• Membership Clubs
• Music
• Not For Profits
• Pets
• Photography
• Sports
• Telecommunications
• Tickets
• Travel
• Value-Priced General Merchandise
• Videos
Canada
Consumer
Demographics
Geographic
Canadian Buyer Bubbles
Canada Consumer Demographics
Geographic
Targetable Profiles ...............................................................................................................................................................................................................14 MM
Channel Availability: Offline, Online
States/Territories/Provinces
• Alberta
• British Columbia
• Manitoba
• New Brunswick
• Newfoundland & Labrador
• Nova Scotia
• Ontario
• Prince Edward Island
• Quebec
• Saskatchewan
Buyer Bubbles
Targetable Profiles ...............................................................................................................................................................................................................640 M
Channel Availability: Offline, Online
• Bargain Hunters
• Handyman
• Body Conscious
• High-Minded
• Boomers
• Holistic Healer
• Chef
• Home Decorator
• Club Member
• Hunter-Gatherer
• Collector
• Music Snob
• Corner Office
• New Age
• Cowboys
• Pet’s Pal
• Craftsman
• Plus Side
• Developing Mind
• Re-Gifters
• Domestic Diva
• Scrap & Sew
• Fine Diners
• Sensible Seniors
• Fitness Fashionistas
• Teen Girls
• Gadget Heads
• Young Family
• Globe Trotters
62 Canada
Lifestyle &
Specialty
Multi-Channel Reach
Device Data
Twitter
Canada Lifestyle & Specialty
Multi-Channel Reach
Targetable Profiles ..............................................................................................................................................................................................................15 MM
Channel Availability: Offline, Online
• Direct Mail
• Online Display
• Facebook
• Twitter
Device Data
Targetable Profiles ......................................................................................................................................................................................................................7 M
Channel Availability: Online
• Android Users
• Blackberry Users
• iPad Users
• iPhone Users
• iPod Users
• Samsung Users
• Sony Ericsson Users
Twitter Categories
Reach mobile device and operating system users for digital targeting.
Targetable Profiles ..............................................................................................................................................................................................................21 MM
Channel Availability: Online
Automotive
Business
• Automotive News & General Info
• Car Culture
• Convertibles
• Hybrid & Electric Vehicles
• Luxury
• Minivans
• Motorcycles
• Offroad Vehicles
• Performance Vehicles
• Sedans
• SUVs
• Trucks
• Vintage Cars
• Advertising
• Biotech & Biomedical
• Business News & General Info
• Business Software
• Construction
• Entrepreneurship
• Government
• Green Solutions
• Human Resources
• Investors & Patents
• Leadership
• Marketing
• Nonprofit
• Organized Labor & Unions
• Small Business
• Technology
Books & Literature
• Biographies & Memoirs
• Books News & General Info
• Business & Finance
• Comics
• Cookbooks, Food & Wine
• Health, Mind & Body
• Mystery & Crime
• Nonfiction
• Politics & Current Events
• Romance
64 • College Life
• Education News & General Info
• Graduate School
• Homeschooling
• Language Learning
• Online Education
• Special Education
Events
• Entertainment Awards
• Holidays
• Movie Festivals
• Music Festivals & Concerts
• Political Elections
• Sporting Events
• Tech Tradeshows
Family & Parenting
• Career News & General Info
• Financial Aid & Scholarships
• Job Fairs
• Job Search
• U.S. Military
• Babies & Toddlers
• DayCare & Preschool
• Elder Care
• Parenting K-6 Kids
• Parenting Teens
• Pregnancy
• Special Needs Kids
Education
Food & Drink
Careers
• Adult Education
• American Cuisine
Canada Lifestyle & Specialty
Twitter Categories
(continued)
• Barbecues & Grilling
• Bars & Nightlife
• Beer
• Cajun & Creole
• Chinese Cuisine
• Cocktails & Beer
• Coffee & Tea
• Cooking
• Desserts & Baking
• Dining Out
• Ethnic Foods
• Fast Food
• Fine Dining
• Foodie News & General Info
• French Cuisine
• Italian Cuisine
• Japanese Cuisine
• Liquor & Spirits
• Mexican Cuisine
• Vegan
• Vegetarian
• Wine
Gaming
• Board Gaming
• Computer Gaming
• Console Gaming
• Gaming News & General Info
• Mobile Gaming
• Online Gaming
• Role-Playing Games
Hobbies & Interests
• Arts & Crafts
• Astrology
• Birdwatching
• Boating
• Cartoons
• Celebrity Fan & Gossip
• Chess
• Cigars
• Comedy
• Dance
• Design
• Drawing & Sketching
• Exercise & Fitness
• Freelance Writing
• Gambling
• Geneology
• Guitar
• Jewelry Making
• Modeling
• Needlework
• Painting
• Paranormal Phenomena
• Performance arts
• Photography
• Sci-fi & Fantasy
• Scrapbooking
• Screenwriting
• Shopping
• Stamps & Coins
Home & Garden
• Appliances
• Entertaining at Home
• Gardening
• General Info
• Home Repair
• Interior Decorating
• Landscaping
• Remodeling & Construction
Law, Government & Politics
• Commentary
• Conservative
• Government Resources
• Legal Issues
• Liberal
• Nonpartisan
• Politics
Life Stages
• Auto Intenders
• College Students
• Dads
• Empty Nesters
• Moms
• Newlyweds
• Veterans
Movies & Television
• Action & Adventure
• Animation
• Bollywood
• Business & News
• Comedy
• Documentary
• Drama
• Foreign
• Horror
• Independent
• Movie News & General Info
• Music
• Reality TV
• Romance
• Sci-fi & Fantasy
• Sports Themed
Music & Radio
• Alternative
• Blues
• Christian & Gospel
• Classical
• Country
• Dance
• DJs
• Electronic
• Hip Hop & Rap
• Indie Spotlight
• Jazz
• Latino
• Metal
• Music News & General Info
• Pop
• R&B & Soul
• Reggae
• Rock
• Talk Radio
• Venues
• World
Personal Finance
• Banking
• Beginning Investing
• Credit, Debt & Loans
• Financial News
• Financial Planning
• Hedge Funds
• Insurance
• Investing
• Mortgage
• Mutual Funds
• Options
• Real Estate
• Retirement Planning
• Stocks
• Tax Planning
Society
• Dating
For instant access to any of these audiences login now to Zipline.
65
United
Kingdom
66 U.K.
Purchase
Behavior
iBehavior Purchase Categories
FMCG
67
U.K. Purchase Behavior
iBehavior Purchase Categories
Targetable Profiles .............................................................................................................................................................................................................33 MM
Channel Availability: Offline, Online
• Arts & Antiques
• Automotive
• Books/Magazines
• Children’s Products
• Computing/Home Office
• Crafts/Hobbies
• Fashion
• Financial Services
• Food/Beverages
• Gifts-Holiday Items
• Health & Beauty
• Home & Garden
• Home Electronics
• Home Furnishings
• Jewelry
• Lifestyles
• Membership Clubs
• Music
• Pets
• Photography
• Sports & Leisure
• Telecommunications
• Tickets
• Travel
• Value-Priced General Merchandise
• Videos
Additional Data Elements:
• First Order Date
• Last Order Date
• First Offline Order Date
• Last Offline Order Date
• # of Unique Sources
• Total Number of Orders
• Total Dollars
• Online Orders
• Online Dollars
• Offline Orders
• Offline Dollars
• Weeks Since First Order
• Weeks Since Last Order
• Weeks Since First Online Order
• Weeks Since Last Online Order
• Weeks Since First Offline Order
• Weeks Since last Offline Order
• Average Days Between Orders
• Average Days Between Online Orders
• Average Days Between Offline Orders
• Average Dollar Amount Per Order
• Online Average Dollar Amount Per Order
• Offline Average Dollar Amount Per Order
• Online Order Dollar Ranges
• Offline Order Dollar Ranges
• Number of Orders by Month
• Dollar Value of Purchases by Month
FMCG
Targetable Profiles ..............................................................................................................................................................................................................2 MM
Channel Availability: Offline, Online
• Baby
• Bakery
• Beauty & Health
• Dairy & Eggs
• Drinks
• Frozen
68 • Fruit & Vegetables
• Household & Pets
• Meat, Fish & Poultry
• Packets & Cereals
• Snacks & Sweets
• Tins, Jars & Cooking
U.K.
Consumer
Demographics
iBehavior Demographics
High Net Worth Individuals
iBehavior: Consumer – In Market
Individual Risk Assessment Data
Experian Data
69
U.K. Consumer Demographics
iBehavior Consumer
Targetable Profiles ............................................................................................................................................................................................................58 MM
Channel Availability: Offline, Online, Email
Buyers
• Arts
• Automotive
• Books/Magazines
• Childrens Products
• Computing/Home Office
• Crafts/Hobbies
• Fashion
• Financial Services
• Food/Beverages
• Gifts/Holiday Items
• Health
• Home
• Home & Garden
• Home Electronics
• Home Furnishings
• Home: Housewares
• Jewelry
• Lifestyles
• Membership Clubs
• Music
• Pets
• Photography
• Sports
• Telecommunications
• Tickets
• Travel
• Travel: Vacation
• Value-priced General Merchandise
• Videos
Interest Data
Charity/Non Profit Donors
• Fashion & Homewares
• Loans: Auto
• Loans: Payday
• Loans: Personal
• Opp: Credit Scores
• Opp: Travel, Auto, Money
• Opp: Voucher
• Opportunity Seekers
• Travel: Tours
• General Donors
Automobile Insurance Renewal Month
Auto Ownership
• Car (Unclassified)
• Caravan
• Dual Purpose
• Executive
• Lower Medium
• Luxury Car
• Luxury Saloon
• Mini
• Motorbike
• MPV
• Specialist Sports
• Super Mini
• Unclassified
• Upper Medium
• Van/Lorry/Minibus
70 Homeowner Insurance Renewal Month
First Party Fraud Predictions
• Best
• Good
• Mixed
• Bad
• Worst
Demographics
• Ages 18 - 80+
U.K. Consumer Demographics
Experian Data
Targetable Profiles ............................................................................................................................................................................................................46 MM
Channel Availability: Online
• Accumulated Wealth
• Age Range
• Balancing budgets
• Bright Futures
• Children in Household
• Consolidating Assets
• Elderly Family Life Stage
• Employment Status
• Establishing Reserves
• Experian Demographic
• Experian FSS Groups
• Experian Mosaic Clusters
• Experian Mosaic Group & Type
• Family Interest
• Financial Strategy
• Gender
• Growing Rewards
• Housing Tenure
• Individual Saving Accounts
• Marital Status
• Mature Family Life Stage
• Older Family Life Stage
• Personal Income Band
• Platinum Pensions
• Property Value
• Seasoned Economy
• Single Endeavors
• Stretched Finances
• Sunset Security
• Traditional Thrift
• Young Essentials
• Young Family Life Stage
High Net Worth Individuals
Targetable Profiles ............................................................................................................................................................................................................27 MM
Channel Availability: Offline, Online
• £500+ Net Worth
• £300–500 Net Worth
• £200–300 Net Worth
• £100–200 Net Worth
71
U.K. Consumer Demographics
iBehavior Demographics
Targetable Profiles ............................................................................................................................................................................................................72 MM
Channel Availability: Offline, Online
• Affluence Indicators
• Age of Children
• Age Range
• Banking
• BBC Regions
• Census Data
• Charity Legacy
• Charity Supported
• Children’s Presence by Age
• Donate to Charity
• Dual Income Index
• Dwelling Type
• Estimated Age
• Ethnic Code
• Exact Age (Date of Birth)
• Financial Account Types
• Gender
• Geography (State, Zip, SCF, County)
• High Net Worth
• Hobbies/Interests
• Holiday Destination
• Holiday Frequency
• Holiday Spend
• Holiday Type
• Homeowner
72 • House Type
• Household Income – Estimated
• Household Size
• Length of Residence
• Life Assurance
• Loans/Debt
• Mail-order Buyer
• Mail responsive
• Marital Status
• Mortgage
• Newspaper Subscriptions
• Net Worth
• Number of Cars
• Number of Children
• Number of Individuals in Household
• Occupation
• Race Code
• Ready Meals
• Renters
• Residence Type
• Social Grade
• Supermarket Preference
• Telephone Numbers
• Weekly Supermarket Spend
U.K. Consumer Demographics
iBehavior: Consumer – In Market
Targetable Profiles ............................................................................................................................................................................................................2.3 MM
Channel Availability: Offline, Online, Email
Interest Categories
• Fashion
• Loans
• Opportunity Seekers
• Travel
Individual Risk Assessment Data
Targetable Profiles ............................................................................................................................................................................................................50 MM
Channel Availability: Offline, Online
• Low
• Good
• Moderate Good
• Moderate Bad
• Bad
• Very Bad
73
U.K.
Lifestyle &
Specialty
Multi-Channel Audiences
CACI Limited
Marketing Source
MasterCard Europe
RAC Automotive Data
Kantar Media TGI
Twitter
74 U.K. Lifestyle & Specialty
Multi-Channel Audiences
Targetable Profiles ...........................................................................................................................................................................................................111 MM
Channel Availability: Offline, Online, Email
Online Display ..............................................................................................................................................................................................................62 MM
Direct Mail ......................................................................................................................................................................................................................43 MM
Facebook .......................................................................................................................................................................................................................2.5 MM
Email Prospecting ...........................................................................................................................................................................................................2 MM
Twitter .............................................................................................................................................................................................................................1.3 MM
CACI Limited
Targetable Profiles .............................................................................................................................................................................................................69 MM
Channel Availability: Online
• Acorn
• Acorn Types by Group
• Affluence Data
• Automotive
• Demographics
• FRESCO
• Fresco Sub-Segments
• Gambling
• Holiday
• Household Acorn
• Insurance
• Lifestyle & Interests
• Magazines & Newspapers
• Personal Banking
• Product Switching
• Supermarkets
• Technology
• UK Towns
Marketing Source
Targetable Profiles ............................................................................................................................................................................................................42 MM
Channel Availability: Online
Buying & Shopping
Behavior
Supermarkets
• Top Tier
• Budget
• High Street
Online & Mail Order
• Buys via Mail Order
• Buys Online
Demographics
Type of House
• Detached
• Flat or Apartment
• Semi Detached
• Terraced
Tenure
• Council Renters
• Home Owners
• Living with Parents
• Private Renters
Council Tax Band
• Band - A
• Band - B
• Band - C
• Band - D
• Band - E
• Band - F
• Band - G
• Band - H
House Sales
• Sold in Last Year
• Sold 1-2 Years
• Sold 2-3 Years
• Sold 3-4 Years
• Sold 4-5 Years
• Sold 5+ Years
Age of Children
• 13-24 Months
• 25-36 Months
• 3-5 Years
Children at Home
• 1+ Children
• 2 Children
• 3 Children
• 4 Children
Geographic Region
• East Midlands
• London Area
• North East
• North West
• Northern Ireland
• Scotland
• South East England
• South West England
• Wales
• West Midlands
Age Band
• 18-24 Years
• 25-29 Years
• 30-34 Years
• 35-39 Years
• 40-44 Years
• 45-49 Years
• 50-54 Years
• 55-59 Years
• 60-64 Years
• 65-69 Years
• 70-74 Years
• Over 75 Years
75
U.K. Lifestyle & Specialty
Marketing Source
(continued)
Demographics
Marital Status
• Divorced/Separated
• Living with Partner
• Married
• Single
• Widowed
Gender
• Female
• Male
Insurance Renewal
Building, Home (Contents),
Motor Insurance,
• Jan
• Feb
• Mar
• Apr
• May
• Jun
• Jul
• Aug
• Sep
• Oct
• Nov
• Dec
Lifestyle
Pet Ownership
• Dog Owner
• Cat Owner
Hobbies & Interests
• Art, Antique, Literature
• Bingo & Lottery
• Cars & Motoring
• Cinema & Entertainment
• Computers & Internet
• Crosswords & Puzzles
• Current Affairs, News
• DIY & Home Improvement
• Fashion
• Gardening
• Golf
• Health & Fitness
• Music
• Nature, Environment
• Pets
• Pubs & Eating Out
• Reading
• Theatre
• Walking & Hiking
• Nature, Heritage,
Environment
• Old Age & Elderly
• Other
Holidays & Vacations
• European Holidays
• UK Holidays
• USA Holidays
• Worldwide Holidays
Appetite for Credit
• Appetite for Credit
Charity Support
• 3rd World & Disaster
• Animal
• Cancer Related
• Children
• Local Area
• Medical & Research
Personal Finance
Occupation
• Admin/Clerical
• Housewife
• Manager in Business
• Manual Worker
• Professional
• Retired
• Student
Income Band
• Under £15k
• £15k - £20k
• £20k - £25k
• £25k - £35k
• Over £35k
Vehicle Ownership
Motorcycle Make
• Yamaha
• Kawasaki
Car Make
• Alfa Romeo
• Audi
• BMW
• Citroen
• Daewoo
• Fiat
• Ford
• Honda
• Hyundai
• Jaguar
• Kia
• Land Rover
• Lexus
• Mazda
• Mercedes-Benz
• Mini
• Mitsubishi
• Nissan
• Peugeot
• Renault
• Rover
• Saab
• Seat
• Skoda
• Subaru
• Suzuki
• Toyota
• Vauxhall
• Volkswagen
• Volvo
Car Class
• A/B (Mini/Supermini)
• C (Lower Medium)
• D (Upper Medium)
• E+ (Exec/Lx/Spt/MPV)
MasterCard Europe
Targetable Profiles ............................................................................................................................................................................................................72 MM
Channel Availability: Online
Top Tier Spender
Retail
• Camera & Photography
• Children’s Fashion
• Computers & Software
• Department Stores
• Discount & Outlet
76 • Electronics/Appliance
• Family Fashion
• Gift/Card/Stationary
• Home Furnishing
• Home Improvement
• Large Discount Store
• Luxury Men’s Fashion
• Luxury Retailer
• Luxury Women’s Fashion
• Men’s Fashion
• Office Supplies
• Online Shop
• Online Shop Big Tix
• Sporting Goods
• Women’s Fashion
Service
• Delivery Services
• Online Dating
Telecommunications &
Cable
U.K. Lifestyle & Specialty
MasterCard Europe
(continued)
• Cable TV & Internet
• Mobile/Wireless
Travel
• Cruise Line
• Intl Airlines
• Luxury Travel
• USA Airlines
Grocery & Drug Store
• Grocery Store
• Drug Store
Hotel
• Hotel/Motel
• Upscale Hotel/Resort
Automotive
• New/Pre-Owned Sales
• Parts & Accessories
Restaurant
• Fine Dining
• Mid-Range Dining
• Quick-Service Dining
Restaurant
• Fine Dining
• Mid-Range Dining
• Quick-Service Dining
Frequent Transactor
Automotive
• New/Pre-Owned Sales
• Retail & Accessories
Hotel
• Hotel/Motel
• Upscale Hotel/Resort
Casinos & Gaming Resorts
• Casinos & Resorts
Casinos & Gaming Resorts
• Casinos & Resorts
Entertainment
• Cinema
• Concert/Theatre Tix
• Professional Sports
• Theme Parks
Entertainment
• Cinema
• Concert/Theatre Tix
• Professional Sports
• Theme Parks
Grocery & Drug Store
• Grocery Stores
• Drug Stores Chains
Retail
• Camera & Photography
• Children’s Fashion
• Computers & Software
• Department Stores
• Discount & Outlet
• Electronics/Appliance
• Family Fashion
• Gift/Card/Stationary
• Home Furnishing
• Home Improvement
• Large Discount Store
• Luxury Men’s Fashion
• Luxury Retailer
• Luxury Women’s Fashion
• Men’s Fashion
• Office Supplies
• Online Shop
• Online Shop Big Tix
• Sporting Goods
• Women’s Fashion
Service
• Delivery Services
• Online Dating
Telecommunications &
Cable
• Cable TV & Internet
• Mobile/Wireless
Travel
• Cruise Line
• Intl Airlines
• Luxury Travel
• USA Airlines
RAC Automotive Data
Targetable Profiles ............................................................................................................................................................................................................12 MM
Channel Availability: Online
Vehicle Age
0-5 Years
• Under 1 Year Old
• 1-2 Years Old
• 2-3 Years Old
• 3-4 Years Old
• 4-5 Years Old
Over 5 Years
• 5-6 Years Old
• 6-7 Years Old
• 7-8 Years Old
• 8-9 Years Old
• 9-10 Years Old
• Over 10 Years Old
In Market
Change Car
• Within 3 Months
• Within the Next Year
Vehicle Types
4x4 Large
• 4x4 Large Diesel
• 4x4 Large Petrol
• 4x4 Large Other
4x4 Medium
• 4x4 Medium Diesel
• 4x4 Medium Petrol
4x4 Small
• 4x4 Small Diesel
Convertible Large
• Convertible Large Petrol
Coupe Small
• Coupe Small Petrol
• Coupe Small Other
Convertible Medium
• Convertible Medium Diesel
• Convertible Medium Petrol
Estate Large
• Estate Large Diesel
• Estate Large Petrol
Convertible Small
• Convertible Small Diesel
• Convertible Small Petrol
Estate Medium
• Estate Medium Diesel
• Estate Medium Petrol
Coupe Large
• Coupe Large Petrol
Estate Small
• Estate Small Diesel
• Estate Small Petrol
• 4x4 Small Petrol
Coupe Medium
• Coupe Medium Diesel
• Coupe Medium Petrol
Large
• Large Diesel
77
U.K. Lifestyle & Specialty
RAC Automotive Data
(continued)
• Large Petrol
Lower Medium
• Lower Medium Diesel
• Lower Medium Petrol
Medium
• Medium Diesel
• Medium Petrol
• Medium Other
MPV Medium
• MPV Medium Diesel
• MPV Medium Petrol
• MPV Medium Other
MPV Small
• MPV Small Diesel
• MPV Small Petrol
Prestige Convertible
Medium
• Prestige Convertible
Medium Diesel
• Prestige Convertible
Medium Petrol
• Prestige Convertible
Medium Other
Prestige Convertible
Small
• Prestige Convertible
Small Diesel
• Prestige Convertible
Small Petrol
• Alfa Romeo Gt
• Alfa Romeo Mito
Prestige Estate Medium
• Prestige Estate Medium
Diesel
• Prestige Estate Medium
Petrol
Audi
• Audi 100
• Audi 80
• Audi A1
• Audi A2
• Audi A3
• Audi A4
• Audi A4 Allroad
• Audi A5
• Audi A6
• Audi A6 Allroad
• Audi A7
• Audi A8
• Audi Cabriolet
• Audi Coupe
• Audi Q3
• Audi Q5
• Audi Q7
• Audi RS4
• Audi TT
Prestige Large
• Prestige Large Diesel
• Prestige Large Petrol
• Prestige Large Other
Prestige Lower
• Prestige Lower Diesel
• Prestige Lower Petrol
• Prestige Lower Other
Prestige Medium
• Prestige Medium Diesel
• Prestige Medium Petrol
• Prestige Medium Other
Prestige Premier
• Prestige Premier Diesel
• Prestige Premier Petrol
Small
• Small Diesel
• Small Petrol
Supermini
• Supermini Diesel
• Supermini Petrol
• Supermini Other
Prestige Coupe Large
• Prestige Coupe Large
Diesel
• Prestige Coupe Large
Petrol
Upper Medium
• Upper Medium Diesel
• Upper Medium Petrol
• Upper Medium Other
Prestige Coupe Medium
• Prestige Coupe Medium
Diesel
• Prestige Coupe Medium
Petrol
Make & Model
Abarth
• Abarth 500
Prestige Estate Large
• Prestige Estate Large
Diesel
78 • Prestige Estate Large
Petrol
Alfa Romeo
• Alfa Romeo 147
• Alfa Romeo 156
• Alfa Romeo 159
• Alfa Romeo Giulietta
Austin
• Austin Mini
BMW
• BMW 1 Series
• BMW 3 Series
• BMW 4 Series
• BMW 5 Series
• BMW 6 Series
• BMW 7 Series
• BMW X1
• BMW X3
• BMW X5
• BMW X6
• BMW Z3
• BMW Z4
Chevrolet
• Chevrolet Aveo
• Chevrolet Captiva
• Chevrolet Cruze
• Chevrolet Kalos
• Chevrolet Lacetti
• Chevrolet Matiz
• Chevrolet Orlando
• Chevrolet Spark
• Chevrolet Tacuma
Chrysler
• Chrysler 300C
• Chrysler Grand Voyager
• Chrysler Neon
• Chrysler PT Cruiser
• Chrysler Voyager
• Chrysler Ypsilon
Citroen
• Citroen AX
• Citroen Berlingo
Multispace
• Citroen C1
• Citroen C2
• Citroen C3
• Citroen C3 Picasso
• Citroen C3 Pluriel
• Citroen C4
• Citroen C4 Grand Picasso
• Citroen C4 Picasso
• Citroen C5
• Citroen C8
• Citroen DS3
• Citroen DS4
• Citroen DS5
• Citroen Saxo
• Citroen Xantia
• Citroen Xsara
• Citroen Xsara Picasso
• Citroen ZX
Dacia
• Dacia Duster
• Dacia Sandero
• Dacia Sandero Stepway
Daewoo
• Daewoo Kalos
• Daewoo Lanos
• Daewoo Matiz
• Daewoo Tacuma
Daihatsu
• Daihatsu Charade
• Daihatsu Fourtrak
U.K. Lifestyle & Specialty
RAC Automotive Data
(continued)
• Daihatsu Sirion
• Daihatsu Terios
Fiat
• Fiat 500
• Fiat 500L
• Fiat Brava
• Fiat Bravo
• Fiat Cinquecento
• Fiat Doblo
• Fiat Fiorino
• Fiat Grande Punto
• Fiat Multipla
• Fiat Panda
• Fiat Punto
• Fiat Punto Evo
• Fiat Scudo
• Fiat Seicento
• Fiat Stilo
• Fiat Ulysse
Ford
• Ford B-Max
• Ford C-Max
• Ford Escort
• Ford Fiesta
• Ford Focus
• Ford Focus C-Max
• Ford Focus CC
• Ford Fusion
• Ford Galaxy
• Ford Grand C-Max
• Ford Ka
• Ford Kuga
• Ford Maverick
• Ford Mondeo
• Ford Puma
• Ford S-Max
• Ford Scorpio
• Ford Sierra
• Ford Streetka
Honda
• Honda Accord
• Honda Civic
• Honda CR-V
• Honda CR-Z
• Honda FR-V
• Honda HR-V
• Honda Insight
• Honda Jazz
• Honda Prelude
• Honda S2000
Hyundai
• Hyundai Accent
• Hyundai Amica
• Hyundai Coupe
• Hyundai Elantra
• Hyundai Getz
• Hyundai I10
• Hyundai I20
• Hyundai I30
• Hyundai I40
• Hyundai I800
• Hyundai IX20
• Hyundai IX35
• Hyundai Lantra
• Hyundai Matrix
• Hyundai Santa Fe
• Hyundai Sonata
• Hyundai Trajet
• Hyundai Tucson
• Kia Ceed
• Kia Cerato
• Kia Magentis
• Kia Picanto
• Kia Pro Ceed
• Kia Rio
• Kia Sedona
• Kia Sorento
• Kia Soul
• Kia Sportage
• Kia Venga
Land Rover
• Land Rover Discovery
• Land Rover Freelander
• Land Rover Range Rover
• Land Rover Range Rover
Evoque
• Land Rover Range Rover
Sport
Lexus
• Lexus CT
• Lexus GS
• Lexus IS
• Lexus LS
• Lexus RX
Isuzu
• Isuzu Trooper
Lotus
• Lotus Elise
Jaguar
• Jaguar S-Type
• Jaguar Sovereign
• Jaguar X-Type
• Jaguar XF
• Jaguar XJ
• Jaguar XJ6
• Jaguar XK
• Jaguar XK8
• Jaguar XKr
Mazda
• Mazda 2
• Mazda 3
• Mazda 323
• Mazda 5
• Mazda 6
• Mazda 626
• Mazda CX-5
• Mazda MX-5
• Mazda Premacy
• Mazda RX-8
Jeep
• Jeep Cherokee
• Jeep Grand Cherokee
• Jeep Patriot
Kia
• Kia Carens
MG
• MG MGF
• MG ZR
• MG ZS
• MG ZT
• MG ZT-T
Mini
• Mini First
• Mini Cooper
• Mini Cooper Clubman
• Mini Cooper S
• Mini Countryman
• Mini One
Mitsubishi
• Mitsubishi ASX
• Mitsubishi Carisma
• Mitsubishi Colt
• Mitsubishi Lancer
• Mitsubishi Outlander
• Mitsubishi Shogun
• Mitsubishi Shogun Sport
• Mitsubishi Space Star
• Mitsubishi Space Wagon
Nissan
• Nissan 350Z
• Nissan Almera
• Nissan Almera Tino
• Nissan Juke
• Nissan Micra
• Nissan Note
• Nissan Nv200
• Nissan Pathfinder
• Nissan Pixo
• Nissan Primera
• Nissan Qashqai
• Nissan Serena
• Nissan Sunny
• Nissan Terrano II
• Nissan X-Trail
Peugeot
• Peugeot 1007
• Peugeot 106
• Peugeot 107
• Peugeot 2008
• Peugeot 205
• Peugeot 206
• Peugeot 207
• Peugeot 208
79
U.K. Lifestyle & Specialty
RAC Automotive Data
(continued)
• Peugeot 3008
• Peugeot 306
• Peugeot 307
• Peugeot 308
• Peugeot 405
• Peugeot 406
• Peugeot 407
• Peugeot 5008
• Peugeot 508
• Peugeot 607
• Peugeot 806
• Peugeot 807
• Peugeot Partner Combi
• Peugeot Partner Tepee
• Peugeot RCZ
Porsche
• Porsche 911 Carrera
• Porsche 911 Carrera 2
• Porsche 911 Carrera 4
• Porsche 911 Turbo
• Porsche Boxster
• Porsche Cayenne
• Porsche Cayman
• Porsche Panamera
Proton
• Proton Persona
Renault
• Renault 5
• Renault Captur
• Renault Clio
• Renault Espace
• Renault Grand Scenic
• Renault Kangoo
• Renault Laguna
• Renault Megane
• Renault Megane Scenic
• Renault Modus
• Renault Scenic
• Renault Twingo
Saab
• Saab 9-3
• Saab 9-5
• Saab 900
• Saab 9000
80 Seat
• Seat Alhambra
• Seat Altea
• Seat Altea XL
• Seat Arosa
• Seat Exeo
• Seat Ibiza
• Seat Leon
• Seat Mii
• Seat Toledo
Skoda
• Skoda Citigo
• Skoda Fabia
• Skoda Felicia
• Skoda Octavia
• Skoda Rapid
• Skoda Roomster
• Skoda Superb
• Skoda Yeti
• Skoda Yeti Outdoor
Smart
• Smart Roadster
Subaru
• Subaru Forester
• Subaru Impreza
• Subaru Legacy
• Subaru Outback
Suzuki
• Suzuki Alto
• Suzuki Grand Vitara
• Suzuki Ignis
• Suzuki Jimmy
• Suzuki Liana
• Suzuki Splash
• Suzuki Swift
• Suzuki Sx4
• Suzuki Vitara
• Suzuki Wagon R
Toyota
• Toyota Auris
• Toyota Avensis
• Toyota Aygo
• Toyota Carina E
• Toyota Celica
• Toyota Celica Gt
• Toyota Corolla
• Toyota Corolla Verso
• Toyota IQ
• Toyota Landcruiser
• Toyota Landcruiser
Amazon
• Toyota Landcruiser
Colorado
• Toyota MR2
• Toyota Picnic
• Toyota Previa
• Toyota Prius
• Toyota Starlet
• Toyota Verso
• Toyota Yaris
• Toyota Yaris Verso
Vauxhall
• Vauxhall Adam
• Vauxhall Agila
• Vauxhall Antara
• Vauxhall Astra
• Vauxhall Astra GTC
• Vauxhall Calibra
• Vauxhall Cavalier
• Vauxhall Corsa
• Vauxhall Frontera
• Vauxhall Insignia
• Vauxhall Meriva
• Vauxhall Mokka
• Vauxhall Nova
• Vauxhall Omega
• Vauxhall Signum
• Vauxhall Tigra
• Vauxhall Vectra
• Vauxhall Vivaro
• Vauxhall Zafira
Volkswagen
• Volkswagen Beetle
• Volkswagen Bora
• Volkswagen Caddy Maxi
C20
• Volkswagen Caravelle
• Volkswagen CC
• Volkswagen Eos
• Volkswagen Fox
• Volkswagen Golf
• Volkswagen Golf Plus
• Volkswagen Jetta
• Volkswagen Lupo
• Volkswagen Passat
• Volkswagen Polo
• Volkswagen Scirocco
• Volkswagen Sharan
• Volkswagen Tiguan
• Volkswagen Touareg
• Volkswagen Touran
Volvo
• Volvo 440
• Volvo 740
• Volvo 850
• Volvo 940
• Volvo C30
• Volvo C70
• Volvo S40
• Volvo S60
• Volvo S80
• Volvo V40
• Volvo V50
• Volvo V60
• Volvo V70
• Volvo XC60
• Volvo XC70
• Volvo XC90
U.K. Lifestyle & Specialty
Kantar Media TGI
Total Universe ........................................................................................................................................................................................................52 MM
Channel Availability: Online
Auto
Intention to Purchase
• 3 Door Hatchback
• 4 Door Saloon
• 5 Door Hatchback
• Car Influencers
• Innovative Cars YES
• New Car 0-2 Years
Banking
Current & Savings
Accounts
• Barclays
• Halifax
• HSBC
• Lloyds Bank
• Nationwide
• NatWest
• Santander
• The Co-operative Bank
Big Ticket Purchase
Intention to Purchase
• Give Me Gadgets
• Mobile Ph
• Mobile Ph 0-18 Month
• TV 0-12 Month
• TV/Audio Visual
• Rent Home
Household Income
• HH Income £50,000+
Main Shopper
• HH Shopper with Kids 0-16
National Social Grade
• Social Grade A
• Social Grade B
• Social Grade C1
• Social Grade C2
• Social Grade D
• Social Grade E
TGI Lifestage
• Empty Nesters
• Nesters Minus Kids
DIY & Gardening Products
Last 12 Months
• B&Q
• Homebase
• Wickes
Entertainment
Favourite Cinema Films
• Action/Adventure
• Romantic Comedy
• Thrillers/Mystery
Detailed Demographics
Age Group
• Age 15-24
• Age 25-34
• Age 35-44
• Age 45-54
• Age 55-64
• Age 65+
Leisure Time
• Gambling 0-12 Months
• Theatre 0-12 Months
Gender
• Women
• Men
Home/Health/Life
Assurance
• Assurance Pol YES
• Finc Srvc Influence
• Have Mortgage
• Insurance Pol YES
Home Ownership
• Buying Home
• Own Home
Finance
Attitudes: Definitely Agree
• Insure EVERYTHING
• Non State Funded
Main Shopping
Store
• Aldi
• Asda
• Iceland
• Lidl
• Morrisons
• Sainsbury’s
• Tesco/Tesco Extra
• The Co-operative
Product Category
Alcoholic Beverage/Mixes
• Alcoholic Mixers
• Bottled Lager
• Canned Lager
• Gin
• Scotch Whisky
• Still & Sparkling Wine
• Vodka
Bread & Cereals
• Bread-Other Types
• Breakfast Cereals
• Cereal Bars/Biscuits
• Packaged Sliced Bread
• Porridge/Oats
Cough & Cold
• Boxed Tissues
• Cold & Flu Remedies
• Cough Mixtures
• Headache Remedies
• Pocket Tissues
• Sore Throat Remedies
Desserts & Sweets
• Chewing Gum
• Chilled Cakes
• Chocolate Asst/Boxes
• Chocolate Bars/Items
• Fresh/Packeted Cakes
• Frozen Cakes
• Ice Cream Bars/Cones
• Ice Cream-Tubs/Blocks
• Mints
• Other Sweets
• Ready to Eat Dessert
Health Care
• Antiseptics/Ointment
• Digestive Prob Prods
• Eye Lotion/Ointment
• Foot Care Products
• Insomnia/Stress Remeds
• Lip Balm
• Medicated Facial Prod
• Muscular & Joint Pain
• Vitamins & Supplements
Household Cleaning
Supplies
• Domestic Bleaches
• Fabric Conditioners
• Flush Treatment (Lav)
• Furn Polish & Dusters
• Household Cleaners
• Lavatory Cleaners
• Liquid Detergents
• Oven Cleaners
• Stain Removers
• Washing Powders
• Washing Up Liq/Det
Meat & Fish
• Cooked Meats
• Fresh Fish
Miscellaneous
• Air Freshener/Candles
• Baby Wipes/Tissues
Non-alcoholic Beverages
• Bottled Mineral Water
• Colas
• Cold Milk Drinks
• Energy Drinks
• Fizzy Soft Drinks
• Flav Water/Soft Drink
• Fresh Ground Coffee
• Fruit Squash/Cordial
• Instant Coffee
• Milk
81
U.K. Lifestyle & Specialty
Kantar Media TGI
(continued)
• Other Hot Drinks
• Tea
• Yogurt Drinks
Ready to Eat
• Chilled Ready Meals
• Frozen Chips
• Frozen Fish Prods
• Frozen Ready Meals
• Frozen Vegetables
• Pizza
Snacks
• Biscuits/Crackers
• Inst Snacks & Salads
• Nuts & Dried Fruit
• Potato & Corn Snacks
• Sweet Biscuits
• Yogurt & Fromage
Soups & Side Dishes
• Baked Beans
• Dry Packet Soup
• Other Cooking Sauces
• Pasta & Noodles
• Pasta Sauces
• Soup Tins/Pouches
Spreads & Condiments
• Artif. Sweeteners
• Butter
• Cheese-Blocks/Grated
• Cooking/Salad Oils
• Lo-Fat Spreads/Marg
• Mayonnaise
• Pickles & Chutney
• Salad Cream
• Sweet Spreads
• Tomato Ketchup
Retail & Shopping
Attitudes: Agree
• Buys New Brands
• Children Influence Brands
• Popular Brands Best
Food Shopping
• > £70 Weekly Shop
• Fair Trade Buyers
• Free Rng Buyers
• Premium Rng Buyers
Toys & Games (Not
Computer)
• £100+ 0-12 Months
TV Viewing
Weekly Viewing Weight
• Light/Non < 20 hrs
• Heavy - 40+ hrs
Utilities
Energy Suppliers
• British Gas
• E. On
• EDF Energy
• Npower
• Scottish Power
• Southern Electric
Internet Service Provider
• BT
• Providerky
• TalkTalk
• Virgin Media
Mobile Service Provider
• 3 Mobile
• EE/Orange/T-Mobile
• O2
• Tesco Mobile
• Virgin
• Vodafone
Twitter Categories
Reach mobile device and operating system users for digital targeting.
Targetable Profiles ....................................................................................................................................................................................................................8.6 MM
Channel Availability: Online
82 Automotive
Books & Literature
• Automotive News &
General Info
• Car Culture
• Convertibles
• Hybrid & Electric Vehicles
• Luxury
• Minivans
• Motorcycles
• Offroad Vehicles
• Performance Vehicles
• Sedans
• SUVs
• Trucks
• Vintage Cars
• Biographies & Memoirs
• Books News & General Info
• Business & Finance
• Comics
• Cookbooks, Food & Wine
• Health, Mind & Body
• Mystery & Crime
• Nonfiction
• Politics & Current Events
• Romance
Business
• Advertising
• Biotech & Biomedical
• Business News & General Info
• Business Software
• Construction
• Entrepreneurship
• Government
• Green Solutions
• Human Resources
• Investors & Patents
• Leadership
• Marketing
• Nonprofit
• Organized Labor & Unions
• Small Business
• Technology
Careers
• Career News & General Info
• Financial Aid & Scholarships
• Job Fairs
• Job Search
• U.S. Military
Education
• Adult Education
• College Life
• Education News &
General Info
• Graduate School
• Homeschooling
• Language Learning
• Online Education
• Special Education
U.K. Lifestyle & Specialty
Twitter Categories
(continued)
Events
Gaming
• Entertainment Awards
• Holidays
• Movie Festivals
• Music Festivals & Concerts
• Political Elections
• Sporting Events
• Tech Tradeshows
• Board Gaming
• Computer Gaming
• Console Gaming
• Gaming News & General Info
• Mobile Gaming
• Online Gaming
• Role-Playing Games
Family & Parenting
Hobbies & Interests
• Babies & Toddlers
• DayCare & Preschool
• Elder Care
• Parenting K-6 Kids
• Parenting Teens
• Pregnancy
• Special Needs Kids
• Arts & Crafts
• Astrology
• Birdwatching
• Boating
• Cartoons
• Celebrity Fan & Gossip
• Chess
• Cigars
• Comedy
• Dance
• Design
• Drawing & Sketching
• Exercise & Fitness
• Freelance Writing
• Gambling
• Geneology
• Guitar
• Jewelry Making
• Modeling
• Needlework
• Painting
• Paranormal Phenomena
• Performance arts
• Photography
• Sci-fi & Fantasy
• Scrapbooking
• Screenwriting
• Shopping
• Stamps & Coins
Food & Drink
• American Cuisine
• Barbecues & Grilling
• Bars & Nightlife
• Beer
• Cajun & Creole
• Chinese Cuisine
• Cocktails & Beer
• Coffee & Tea
• Cooking
• Desserts & Baking
• Dining Out
• Ethnic Foods
• Fast Food
• Fine Dining
• Foodie News & General Info
• French Cuisine
• Italian Cuisine
• Japanese Cuisine
• Liquor & Spirits
• Mexican Cuisine
• Vegan
• Vegetarian
• Wine
Home & Garden
• Appliances
• Entertaining at Home
• Gardening
• General Info
• Home Repair
• Interior Decorating
• Landscaping
• Remodeling & Construction
Law, Government &
Politics
• Commentary
• Conservative
• Government Resources
• Legal Issues
• Liberal
• Nonpartisan
• Politics
Life Stages
• Auto Intenders
• College Students
• Dads
• Empty Nesters
• Moms
• Newlyweds
• Veterans
Movies & Television
• Action & Adventure
• Animation
• Bollywood
• Business & News
• Comedy
• Documentary
• Drama
• Foreign
• Horror
• Independent
• Movie News & General Info
• Music
• Reality TV
• Romance
• Sci-fi & Fantasy
• Sports Themed
Music & Radio
• Alternative
• Blues
• Christian & Gospel
• Classical
• Country
• Dance
• DJs
• Electronic
• Hip Hop & Rap
• Indie Spotlight
• Jazz
• Latino
• Metal
• Music News & General Info
• Pop
• R&B & Soul
• Reggae
• Rock
• Talk Radio
• Venues
• World
Personal Finance
• Banking
• Beginning Investing
• Credit, Debt & Loans
• Financial News
• Financial Planning
• Hedge Funds
• Insurance
• Investing
• Mortgage
• Mutual Funds
• Options
• Real Estate
• Retirement Planning
• Stocks
• Tax Planning
Society
• Dating
For instant access to any of these audiences login now to Zipline.
83
France
84 France
Purchase
Behavior
Etail/Catalog Buyers
Water/Yogurt Consumers
85
France Purchase Behavior
Etail/Catalog Buyers
Targetable Profiles ............................................................................................................................................................................................................22 MM
Channel Availability: Offline, Online, Email
• Arts and Crafts
• Apparel
• Automobiles
• Beverages
• Cooking and Food
• Cosmetics/Beauty
• Cultural Products
• Gardening
• Health and Well-Being
• High-Tech
• Items for the Home
• Large Appliances
• Outdoor Sports and Leisure
• Photography
• Services
• Tourism
• Watches and Jewelry
Water/Yogurt Consumers
Targetable Profiles ...............................................................................................................................................................................................................7 MM
Channel Availability: Offline, Online, Email
86 France
Consumer
Demographics
Conexance
iBehavior Demographics
87
France Consumer Demographics
Conexance
Using the first French Transactional and Digital Database, Conexance decodes the purchase patterns and enables
e-commerce players and retailers to increase targeting performances of best customers.
Targetable Profiles ............................................................................................................................................................................................................27.8 MM
Channel Availability: Online
Consumer
• Beverages
• Clothing
• Cultural Products
• Demographic & Lifestyles
• Family
• Gardening
• Gastronomy Purchase
• Health Wellness
• High Tech
• Housing
• Online
• Publications & Interests
Demographics
• Age
• Age of Children
• Household Composition
• Region
• Urban Unit
iBehavior Demographics
Targetable Profiles ............................................................................................................................................................................................................2.1 MM
Channel Availability: Offline, Online
Children Present
• 0-2 Years of Age
• 3-5 Years of Age
• 6-10 Years of Age
• 11-15 Years of Age
• 16-18Years of Age
Number of Adults in Household (1 – 9+)
Number of Children (0 – 6+)
88 Occupation
• Farmers
• Intermediaries
• Laborers
• Managers & Professionals
• Retired
• Self Employed
• White Collar
• Without Occupation
France
Lifestyle &
Specialty
Conexance
Predictys: Email Responders
89
France Lifestyle & Specialty
Conexance
Targetable Profiles ............................................................................................................................................................................................................38.2 MM
Channel Availability: Online
Publishing
• Cultural Magazine
• Family Magazine
• General Magazine
• Leisure Magazine
• News Magazine
Lifestyle
• Active Young Families
• City Household
• Countryside workers &
retired individuals
• Less Wealthy Youth
• Precarious Seniors
• Promising Active Youth
• Student Lifestyle
• Successful Mature Families
Predictys: Email Responders
Targetable Profiles ................................................................................................................................................................................................................36 MM
Channel Availability: Email
• France
• Spain
• Italy
• Brazil
• Canada
• Germany
• Argentina
20 MM
3.7 MM
3.5 MM
1.2 MM
.8 MM
.8 MM
.8 MM
• Belgium
• UK
• Mexico
• Switzerland
• Colombia
• Chile
.6 MM
.5 MM
.5 MM
.3 MM
.3 MM
.1 MM
For instant access to any of these audiences login now to Zipline.
90 Brazil
91
Brazil
Consumer
Demographics
Behavioral Targeting Segments
Experian Data
Consumer – Vehicle Ownership
Demographics
92 Brazil Consumer Demographics
Behavioral Targeting Segments
Targetable Profiles ............................................................................................................................................................................................................80 MM
Channel Availability: Online
• Aesthetics & Beauty
• Gastronomy
• Pets & Animals
• Age
• Gender
• Politics & Public Life
• Agriculture & Agribusiness
• Health & Wellness
• Region
• Business Management
• Homeownership
• Shopping/Consumption
• Cars
• Household Income – Estimated
• Sports
• Economy & Finance
• Income – Individual
• Technology
• Educational
• Internet & Digital World
• Travel & Tourism
• Entertainment & Leisure
• Marital Status
• Videogames
• Fun & Humor
• News & Updates
• Work & Vocational Education
Experian Data
Targetable Profiles ............................................................................................................................................................................................................32 MM
Channel Availability: Online
Company View
Classificação Nacional de Atividade Econõnica – Sector
• CNAE - A - Agricultura, Pecuária e Produção Florestal
• CNAE - B - Indústrias Extrativas
• CNAE - C - Indústrias de Transformação
• CNAE - D - Eletricidade e Gás
• CNAE - E - Água, Esgoto, Atividades de Gestão de Resíduos e Descontaminação
• CNAE - F - Construção
• CNAE - G - Comércio, Reparação de Veiculos Automotores e Motocicletas
• CNAE - H - Transporte, Armazenagem e Correio
• CNAE - I - Alojamento e Alimentação
• CNAE - J - Informação e Comunicação
• CNAE - K - Atividades Financeiras, de Seguros e Serviços Relacionados
• CNAE - L - Atividades Imobiliárias
• CNAE - M - Atividades Profissionais, Científicas e Técnicas
• CNAE - N - Atividades Administrativas e Serviços Complementares
• CNAE - O - Administração Pública, Defesa e Seguridade Social
• CNAE - P - Educação
• CNAE - Q - Saúde Humana e Serviços Sociais
• CNAE - R - Artes, Cultura, Esportes e Recreação
• CNAE - S - Outras Atividades e Serviços
• CNAE - T - Serviços Domésticos
• CNAE - U - Organismos Internacionais e Outras Instituições Extraterritoriais
93
Brazil Consumer Demographics
Experian Data
(continued)
Consumer View
• Aquisição de Cartões de Crédito
• Aquisição de Crédito Imobiliário
• Aquisição de Planos de Banda Larga
• Aquisição de Planos de TV por Assinatura
• Aquisição de Planos Pós-Pago de Telefonia
• Aquisição de Produtos Através de E-Commerce
• Aquisição de Produtos de Turismo
• Aquisição de Smartphone
• Atividade de Consumo
• Classe Social
• Estado Civil
• Escolaridade
• Faixa de Idade
• Flags Especiais
• Gênero
• Número de Pessoas na Residência
• Renda Familiar Estimada
• Renda Individual
• Risco de Crédito
• UF – Centro-Oeste
• UF – Nordeste
• UF – Norte
• UF – Sudeste
• UF – Sul
Mosaic
• Grupo A - Elites Brasileiras
• Grupo B - Experientes Urbanos de Vida Confortável
• Grupo C - Juventude Trabalhadora Urbana
• Grupo D - Jovens da Periferia
• Grupo E - Adultos Urbanos Estabelecidos
• Grupo F - Envelhecendo no Século XXI
• Grupo G - Donos de Negócio
• Grupo H - Massa Trabalhadora Urbana
• Grupo I - Moradores de Áreas Empobrecidas do Sul e Sudeste
• Grupo J - Habitantes de Zonas Precárias
• Grupo K - Habitantes das Áreas Rurais
Modelos de Afinidade
• Aquisição de Artigos de Luxo
• Aquisição de Crédito Consignado
Consumer – Vehicle Ownership
Targetable Profiles ............................................................................................................................................................................................................6.4 MM
Channel Availability: Online
94 Vehicle Make
Vehicle Purchase Year
• FIAT
• Audi
• BMW
• Citroen
• Ford
• General Motors - GM
• Honda
• Hyundai
• Kia
• Land Rover
• Mercedes Benz
• Mitsubishi
• Nissan
• Peugeot
• Renault
• Toyota
• VolksWagon - VW
• 2002
• 2003
• 2004
• 2005
• 2006
• 2007
• 2008
• 2009
• 2010
• 2011
• 2012
• 2013
Vehicle Type
• Commercial Light Vehicle
• Compact Sedan
• Entry Level
• Grandcab
• Large Pickup
• Large Sedan
• Large Station Wagon
• Medium Hatch
• Medium Sedan
• Medium Station Wagon
• Monocab
• Other Vehicles
• Small Hatch
• Small Pickup
• Small Sedan
• Small Van
• Sport
• SUV
• Van
Brazil Consumer Demographics
Demographics
Targetable Profiles ............................................................................................................................................................................................................55 MM
Channel Availability: Online
Education
• Doctoral Degree
• Elementary Complete
• Elementary Incomplete
• High School
• Illiterate(No Education)
• Masters Degree
• Middle School
• Other
• Postgraduate
• University
• University Incomplete
Gender
• Female
• Male
• Unknown
Age
• 18 - 24
• 25 - 29
• 30 - 34
• 35 - 39
• 40 - 44
• 45 - 49
• 50 - 54
• 55 - 59
• 60 - 64
• 65 - 69
• 70 - 75
• 76 - 79
• 80 +
Home Ownership
• Non Home Ownership
Household Income Estimated
• < R$1,090
• R$1,090 - R$2,180
• R$2,181 - R$5,450
• R$5,451 - R$8,175
• R$8,176 - R$13,625
• R$13,626 - R$19,075
• R$19,076 - R$24,525
• R$24,526 - R$35,425
• R$35,426 - R$46,325
• R$46,325 +
• Prefer Not to Say
• No Income
Income - Individual
• R$5,451 - R$8,175
• R$8,176 - R$13,625
• R$13,626 - R$19,075
• R$19,076 - R$24,525
• R$24,526 - R$35,425
• R$35,426 - R$46,325
• R$46,325 +
• Prefer Not to Say
• No Income
Marital Status
• Single
• Married
• Divorced
• Widow
• Other
Region
• Central-West
• North
• NorthEast
• South
• SouthEast
• < R$1,090
• R$1,090 - R$2,180
• R$2,181 - R$5,450
95
Brazil
Lifestyle &
Specialty
Consumer – Device Data
Twitter
96 Brazil Lifestyle & Specialty
Consumer – Device Data
Targetable Profiles ....................................................................................................................................................................................................................2.5 MM
Channel Availability: Online
Mobile Phones
• Android Users
• Blackberry Users
• Samsung Users
• Sony Ericsson Users
Twitter Categories
Reach mobile device and operating system users for digital targeting.
Targetable Profiles ....................................................................................................................................................................................................................5.4 MM
Channel Availability: Online
• Automotive
• Books & Literature
• Business
• Careers
• Education
• Events
• Family & Parenting
• Food & Drink
• Gaming
• Hobbies & Interests
• Home & Garden
• Law, Government & Politics
• Life Stages
• Movies & Television
• Music & Radio
• Personal Finance
• Society
For instant access to any of these audiences login now to Zipline.
97
Australia
98 Australia
Lifestyle &
Specialty
DataSift Demographics
Multi-Channel Reach
Twitter
Australia Lifestyle & Specialty
DataSift Demographics
Targetable Profiles .............................................................................................................................................................................................................238 M
Channel Availability: Online
• Account Type
• Age
• Category of Accounts Followed
• City
- Sydney
- Melbourne
- Brisbane
- Perth
- Adelaide
- Canberra
- Gold Coast
- St Albans
- Geelong
• Dressed By
• Eat & Drink At
• First Language
• Gender
• Large Accounts Followed
• Likes & Interests
• Profession
• Relationship Status
• Services
• Shop At
• Account Type
• Working Status
Multi-Channel Reach
Targetable Profiles ..............................................................................................................................................................................................................244 M
Channel Availability: Online
• Australia Online Display
Twitter Categories
Reach mobile device and operating system users for digital targeting.
Targetable Profiles ..............................................................................................................................................................................................................2 MM
Channel Availability: Online
• Automotive
• Books & Literature
• Business
• Careers
• Education
• Events
• Family & Parenting
• Food & Drink
• Gaming
100 • Hobbies & Interests
• Home & Garden
• Law, Government & Politics
• Life Stages
• Movies & Television
• Music & Radio
• Personal Finance
• Society
For instant access to any of these audiences login now to Zipline.
Japan
101
Japan
Consumer
Demographics
Geographic
102 Japan Consumer Demographics
Geographic
Targetable Profiles .............................................................................................................................................................................................................184 M
Channel Availability: Online
City
• Akita
• Aomori
• Asahi
• Chiba
• Chofu
• Fuchu
• Fuji
• Fujisawa
• Fukui
• Fukuoka
• Fukushima
• Funabashi
• Gifu
• Hachioji
• Hadano
• Hakodate
• Hamamatsu
• Hanno
• Higashiosaka
• Hino
• Hiratsuka
• Hiroshima
• Hitachi
• Ibaraki
• Ishikawa
• Isohara
• Kadoma
• Kagoshima
• Kanazawa
• Kanda
• Kariya
• Kashiwa
• Kasugai
• Kawasaki
• Kiryu
• Kitakyushu
• Kobe
• Kochi
• Kofu
• Komae
• Konan
• Kumamoto
• Kushiro
• Kyoto
• Maebashi
• Matsue
• Matsumoto
• Matsuyama
• Miki
• Misawa
• Mito
• Miyazaki
• Morioka
• Muroran
• Nagano
• Nagasaki
• Nagoya
• Naha
• Naka
• Nara
• Naruto
• Niigata
• Nisshin
• Oita
• Okayama
• Okazaki
• Okinawa
• Osaka
• Otsu
• Oyama
• Ritto
• Saga
• Saitama
• Sapporo
• Sendai
• Shibuya-ku
• Shinagawa-ku
• Shizuoka
• Suwa
• Suzuka
• Tachikawa
• Takamatsu
• Tama
• Tochigi
• Tokushima
• Tokyo
• Tottori
• Toyama
• Toyohashi
• Toyota
• Tsu
• Tsukuba
• Ube
• Utsunomiya
• Wakayama
• Yamagata
• Yamaguchi
• Yamanouchi
• Yokkaichi
• Yokohama
• Yokosuka
103
Japan
Lifestyle &
Specialty
Multi-Channel Reach
Twitter
104 Japan Lifestyle & Specialty
Multi-Channel Reach
Targetable Profiles ..............................................................................................................................................................................................................74 MM
Channel Availability: Online
• Japan Online Display
Twitter Categories
Reach mobile device and operating system users for digital targeting.
Targetable Profiles ................................................................................................................................................................................................................7 MM
Channel Availability: Online
• Automotive
• Books & Literature
• Business
• Careers
• Education
• Events
• Family & Parenting
• Food & Drink
• Gaming
• Hobbies & Interests
• Home & Garden
• Law, Government & Politics
• Life Stages
• Movies & Television
• Music & Radio
• Personal Finance
• Society
For instant access to any of these audiences login now to Zipline.
105
KBM Group®
2051 Dogwood Street, Suite 220
Louisville, CO 80027
Tel: 303-228-5000
www.kbmg.com
www.i-behavior.com
© KBM Group® , Inc. All rights reserved.

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