MEDIALOGIC MONTHLY REVIEW April 2015

MEDIALOGIC MONTHLY REVIEW April 2015
The Only Overnight TAM data providing Company in Pakistan.
CONTENTS ……..
Ratings
oMarket Share%| By Genre
oTime Band Utilization
oTarget Group Share Ratings
oTop 15 channel Overall C&S | Total Ind
oChannel-wise Breakup by Genre
oTop programs C&S | Total Ind
oTop 10 Talk Shows
oTop Morning Shows
Slide #
3
4
5
6
10
CAT (Commercial Airtime )
CAT Comparison by Genre
Top 10 Categories
Top 10 Advertisers
Top 10 Brands
Channel-wise Breakup By Genre
Slide #
26
27
28
29
30
18
21
24
Data Source:
2
MARKET SHARE% | BY GENRE
Local Ent
News
Foreign Ent
Kids
Sports
Movie
Music
Regional
Cooking/Food
Religious
Health
4%
2% 0%
0%
1%
3%
2% 1%
Total Ind
7%
9%
47%
25%
26%
Day-wise Progression | Top (5) Genre
60.0
50.0
40.0
40.0
30.0
30.0
20.0
20.0
10.0
10.0
0.0
0.0
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29--Apr
Apr-30
50.0
News
Foreign Ent
44%
9%
Day-wise Progression | Top (5) Genre
Local Ent
0%
3% 0%
4%
4%
6%
C&S Ind
Kids
Sports
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29--Apr
Apr-15
60.0
3%
Local Ent
News
Foreign Ent
Kids
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable
channels is not included to calculate market share.
Sports
3
TIME BANDS UTILIZATION
Time Slot wise Viewership
35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0
Total
Gender wise Split of Viewership
30.0
26.6
25.0
22.6
20.0
15.0
10.0
13.1
10.2
9.6
10.8
14.5
11.8
14.3
24.5
Male
Female
28.3
24.9
20.8
15.7 15.6 15.9
15.6
13.0
5.0
0.0
Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 17:00
19:00
Total
Prime-Time 19:00 21:00
Male
Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00
23:00
Female
4
TARGET GROUP SHARE RATINGS
BY Age Group
BY SEC
4%
14%
7%
20%
SEC A
M/F | 05 to 14
SEC B
29%
17%
M/F | 15 to 25
SEC C
SEC D
SEC E
M/F | 26 to 45
33%
29%
M/F | 46 to 59
22%
25%
M/F | 60+
*TGSR is based on total usage ( 24 Hours avg ratings of all channels)
5
TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas ARY Digital lead on C&S
followed by Urdu 1.
Rank
Total Ind
C&S Ind
Apr.15
Apr.15
Channel Name
Ratings
%
Rank
Channel Name
Ratings%
1
PTV HOME
1.19
1
ARY DIGITAL
0.62
2
ATV
0.88
2
URDU 1
0.51
3
ARY DIGITAL
0.43
3
GEO KAHANI
0.45
4
URDU 1
0.35
4
COLORS
0.44
5
GEO KAHANI
0.31
5
GEO ENTERTAINMENT
0.41
6
COLORS
0.31
6
HUM TV
0.34
7
GEO ENTERTAINMENT
0.29
7
SAMAA
0.30
8
HUM TV
0.24
8
EXPRESS NEWS
0.28
9
SAMAA
0.21
9
ARY NEWS
0.26
10
EXPRESS NEWS
0.20
10
EXPRESS
ENTERTAINMENT
0.25
11
ARY NEWS
0.18
11
A PLUS
0.24
12
EXPRESS ENTERTAINMENT
0.18
12
GEO NEWS
0.22
13
A PLUS
0.17
13
DISNEY CHANNEL
0.21
14
GEO NEWS
0.15
14
DUNYA NEWS
0.19
DISNEY CHANNEL
0.15
Note: Raking is based on 24 Hours Avg Ratings
15
STAR PLUS
0.18
15
6
TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
ARY Digital lead the overall top 15 channels charts on Total Ind and C&S Ind
Total Ind
C&S Ind
Apr.15
Apr.15
Rank
Channel Name
Ratings
%
Rank
Channel Name
Ratings%
1
ARY DIGITAL
0.56
1
ARY DIGITAL
0.60
2
GEO KAHANI
0.49
2
GEO KAHANI
0.53
3
URDU 1
0.48
3
URDU 1
0.52
4
COLORS
0.41
4
COLORS
0.44
5
GEO ENTERTAINMENT
0.37
5
GEO ENTERTAINMENT
0.39
6
PTV HOME
0.31
6
HUM TV
0.34
7
HUM TV
0.31
7
SAMAA
0.28
8
SAMAA
0.26
8
A PLUS
0.27
9
A PLUS
0.25
9
EXPRESS NEWS
0.26
10
EXPRESS NEWS
0.24
10
EXPRESS
ENTERTAINMENT
0.25
11
ATV
0.24
11
ARY NEWS
0.24
12
EXPRESS ENTERTAINMENT
0.23
12
DISNEY CHANNEL
0.23
13
ARY NEWS
0.22
13
GEO NEWS
0.22
14
DISNEY CHANNEL
0.21
14
DUNYA NEWS
0.20
GEO NEWS
0.21
Note: Raking is based on 24 Hours Avg Ratings
15
STAR PLUS
0.18
15
7
TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total
Rank
Channel
Pak Urban
Karachi
Lahore
Rating %
Channel
Rating %
Channel
Rating %
Channel
Non Metros
Rwp/Isl
Rating %
Channel
Rating %
Channel
Rating %
1
PTV HOME
1.19
ARY DIGITAL
0.56
ARY DIGITAL
0.79
COLORS
0.55
GEO KAHANI
0.66
GEO KAHANI
1.49
2
ATV
0.88
GEO KAHANI
0.49
COLORS
0.64
DISNEY
CHANNEL
0.46
PTV HOME
0.49
URDU 1
0.92
3
ARY DIGITAL
0.43
URDU 1
0.48
GEO Ent
0.59
Exp Ent
0.42
ARY DIGITAL
0.47
ARY DIGITAL
0.79
4
URDU 1
0.35
COLORS
0.41
URDU 1
0.55
URDU 1
0.40
URDU 1
0.42
A PLUS
0.78
5
GEO KAHANI
0.31
GEO Ent
0.37
SAMAA
0.49
ARY DIGITAL
0.38
ATV
0.35
Exp Ent
0.52
6
COLORS
0.31
PTV HOME
0.31
ARY NEWS
0.41
EXPRESS
NEWS
0.33
A PLUS
0.31
GEO Ent
0.50
7
GEO Ent
0.29
HUM TV
0.31
HUM TV
0.37
TV ONE
0.28
HUM TV
0.29
HUM TV
0.41
8
HUM TV
0.24
SAMAA
0.26
EXPRESS
NEWS
0.31
8XM
0.28
COLORS
0.26
EXPRESS
NEWS
0.38
9
SAMAA
0.21
A PLUS
0.25
STAR PLUS
0.30
HUM TV
0.27
GEO Ent
0.26
ARY ZINDAGI
0.34
10
EXPRESS
NEWS
0.20
EXPRESS
NEWS
0.24
GEO KAHANI
0.21
GEO NEWS
0.27
0.25
TV ONE
0.33
11
ARY NEWS
0.18
ATV
0.24
DUNYA
NEWS
0.21
GEO KAHANI
0.25
0.20
NICKELODEO
N
0.32
12
Exp Ent
0.18
Exp Ent
0.23
Exp Ent
0.20
GEO Ent
0.23
GEO NEWS
0.19
GEO NEWS
0.30
13
A PLUS
0.17
ARY NEWS
0.22
AAJ NEWS
0.20
A PLUS
0.23
CARTOON
NETWORK
0.18
CARTOON
NETWORK
0.29
14
GEO NEWS
0.15
DISNEY
CHANNEL
0.21
GEO NEWS
0.18
DAWN NEWS
0.18
ABB TAKK
0.17
SAMAA
0.23
15
DISNEY
CHANNEL
0.15
GEO NEWS
0.21
DAWN NEWS
0.18
DUNYA
NEWS
0.17
SAMAA
0.17
ARY NEWS
0.21
DISNEY
CHANNEL
DUNYA
NEWS
8
TOP 15 CHANNELS BY REGION | C&S IND
Pak Total
Rank
Channel
Pak Urban
Rating %
Channel
ARY DIGITAL
Karachi
Rating %
Channel
Rating %
Channel
Rating %
Channel
Rating %
Channel
2
ATV
0.88 GEO KAHANI
0.49 COLORS
0.64 DISNEY CHANNEL
0.46 PTV HOME
0.49 PTV HOME
0.49
3
ARY DIGITAL
0.43 URDU 1
0.48 GEO Ent
0.59 Exp Ent
0.42 ARY DIGITAL
0.47 ARY DIGITAL
0.47
4
URDU 1
0.35 COLORS
0.41 URDU 1
0.55 URDU 1
0.40 URDU 1
0.42 URDU 1
0.42
5
GEO KAHANI
0.31 GEO Ent
0.37 SAMAA
0.49 ARY DIGITAL
0.38 ATV
0.35 ATV
0.35
6
COLORS
0.31 PTV HOME
0.31 ARY NEWS
0.41 EXPRESS NEWS
0.33 A PLUS
0.31 A PLUS
0.31
7
GEO Ent
0.29 HUM TV
0.31 HUM TV
0.37 TV ONE
0.28 HUM TV
0.29 HUM TV
0.29
8
HUM TV
0.24 SAMAA
0.26
0.31 8XM
0.28 COLORS
0.26 COLORS
0.26
9
SAMAA
0.21 A PLUS
0.25 STAR PLUS
0.30 HUM TV
0.27 GEO Ent
0.26 GEO Ent
0.26
10
EXPRESS
NEWS
0.20 EXPRESS NEWS
0.24 GEO KAHANI
0.21 GEO NEWS
0.27
0.25 DISNEY CHANNEL
0.25
11
ARY NEWS
0.18 ATV
0.24
0.20 DUNYA NEWS
0.20
12
Exp Ent
0.18 Exp Ent
0.23 Exp Ent
0.20 GEO Ent
0.23 GEO NEWS
0.19 GEO NEWS
0.19
13
A PLUS
0.17 ARY NEWS
0.22 AAJ NEWS
0.20 A PLUS
0.23
0.18 CARTOON NETWORK
0.18
14
GEO NEWS
0.15 DISNEY CHANNEL
0.21 GEO NEWS
0.18 DAWN NEWS
0.18 ABB TAKK
0.17 ABB TAKK
0.17
15
DISNEY
CHANNEL
0.15 GEO NEWS
0.21 DAWN NEWS
0.18 DUNYA NEWS
0.17 SAMAA
0.17 SAMAA
0.17
EXPRESS
NEWS
DUNYA
NEWS
0.21 GEO KAHANI
DISNEY
CHANNEL
DUNYA
0.25
NEWS
CARTOON
NETWORK
0.66
GEO KAHANI
Rating %
1.19
0.55
GEO KAHANI
Rwp/Isl
PTV HOME
0.79
COLORS
Non Metros
1
0.56
ARY DIGITAL
Lahore
0.66
9
ENTERTAINMENT CHANNELS – 24 HOURS
ARY Digital is Leading on both C&S and Total Ind.
Rank
Total Ind
C&S Ind
Apr.15
Apr.15
Channel Name
Ratings%
Rank
Channel Name
Ratings%
1
ARY DIGITAL
0.56
1
ARY DIGITAL
0.60
2
GEO KAHANI
0.49
2
GEO KAHANI
0.53
3
URDU 1
0.48
3
URDU 1
0.52
4
COLORS
0.41
4
COLORS
0.44
5
GEO ENTERTAINMENT
0.37
5
GEO ENTERTAINMENT
0.39
6
PTV HOME
0.31
6
HUM TV
0.34
7
HUM TV
0.31
7
A PLUS
0.27
8
A PLUS
0.25
8
EXPRESS ENTERTAINMENT
0.25
9
ATV
0.24
9
STAR PLUS
0.18
10
EXPRESS ENTERTAINMENT
0.23
10
TV ONE
0.16
10
ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
Urdu1 is leading on Prime Time followed by ARY Digital on both C&S Ind and Total Ind ………..
Rank
Total Ind
C&S Ind
Feb.15
Feb.15
Channel Name
Ratings%
Rank
Channel Name
Ratings%
1
GEO KAHANI
1.85
1
GEO KAHANI
1.98
2
ARY DIGITAL
1.34
2
ARY DIGITAL
1.44
3
COLORS
1.29
3
COLORS
1.38
4
URDU 1
1.29
4
URDU 1
1.38
5
GEO ENTERTAINMENT
0.87
5
GEO ENTERTAINMENT
0.94
6
HUM TV
0.84
6
HUM TV
0.90
7
A PLUS
0.80
7
A PLUS
0.86
8
EXPRESS ENTERTAINMENT
0.54
8
EXPRESS ENTERTAINMENT
0.58
9
STAR PLUS
0.34
9
STAR PLUS
0.37
10
ARY ZINDAGI
0.33
10
ARY ZINDAGI
0.36
11
TOP NEWS CHANNELS - 24 HOURS
Samaa Is On Top followed by Express News on both Total and C&S Individuals.
Rank
Total Ind
C&S Ind
April-15
April-15
Channel Name
Ratings%
Rank
Channel Name
Ratings%
1
SAMAA
0.26
1
SAMAA
0.28
2
EXPRESS NEWS
0.24
2
EXPRESS NEWS
0.26
3
ARY NEWS
0.22
3
ARY NEWS
0.24
4
GEO NEWS
0.21
4
GEO NEWS
0.22
5
DUNYA NEWS
0.18
5
DUNYA NEWS
0.20
6
ABB TAKK
0.15
6
ABB TAKK
0.16
7
DAWN NEWS
0.11
7
DAWN NEWS
0.12
8
AAJ NEWS
0.10
8
AAJ NEWS
0.10
9
NEWS ONE
0.08
9
NEWS ONE
0.08
10
NINETY 2 NEWS
0.07
10
NINETY 2 NEWS
0.08
12
TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
Express News is on top during prime time followed by Samaa News.
Rank
Total Ind
C&S Ind
April-15
April-15
Channel Name
Ratings%
Rank
Channel Name
Ratings%
1
EXPRESS NEWS
0.61
1
EXPRESS NEWS
0.65
2
SAMAA
0.49
2
SAMAA
0.53
3
GEO NEWS
0.48
3
GEO NEWS
0.52
4
ARY NEWS
0.40
4
ARY NEWS
0.42
5
DUNYA NEWS
0.34
5
DUNYA NEWS
0.37
6
ABB TAKK
0.24
6
ABB TAKK
0.26
7
AAJ NEWS
0.24
7
AAJ NEWS
0.26
8
DAWN NEWS
0.24
8
DAWN NEWS
0.25
9
NEWS ONE
0.16
9
NEWS ONE
0.18
10
NINETY 2 NEWS
0.14
10
NINETY 2 NEWS
0.15
13
MUSIC CHANNELS
8XM*
C&S Ind
Captures the 1st position as the most
watched music channel with 61%
share in music Genre
Apr | 2015
Rank
Channel Name
TRPs
Relative Share%
1
8XM
206
61%
2
JALWA
117
35%
3
ARY MUSIK
8
2%
4
VIBE TV
Grand Total
4
335
1%
….
8XM is leading the genre with significant
lead…………………………
100%
14
SPORTS |PAKISTAN TOTAL
Total Ind
Apr -15
Channel Name
Rank
TRPs
Relative Share%
1
PTV SPORTS
185
13%
2
TEN SPORTS
102
7%
3
GEO SUPER
73
5%
TRPs
Relative Share%
C&S Ind
Apr-15
Channel Name
Rank
1
PTV SPORTS
157
11%
2
TEN SPORTS
146
10%
3
GEO SUPER
105
7%
PTV Sports is leading on Total Ind and on C&S Ind
15
SPORTS |PAKISTAN URBAN
Total Ind
Apr -15
Channel Name
TRPs
Relative Share%
PTV SPORTS
168
12%
TEN SPORTS
137
10%
GEO SUPER
101
7%
TRPs
Relative Share%
PTV SPORTS
162
11%
GEO SUPER
146
10%
TEN SPORTS
109
8%
C&S Ind
Apr-15
Channel Name
PTV Sports is leading on Total Ind and on C&S Ind
16
Movie Channels
Filmax captures 1st Position on both 24 hours and prime time
Rank
24 Hours | C&S Ind
Prime Time | 20.00-00.00 | C&S
Ind
Apr.15
Apr.15
Channel Name
Ratings%
Rank
Channel Name
Ratings%
1
FILMAX
0.07
1
FILMAX
0.14
2
FILMAZIA
0.06
2
FILMAZIA
0.11
3
FILM WORLD
0.06
3
FILM WORLD
0.08
4
HBO
0.04
4
HBO
0.06
5
RAAVI TV
0.02
5
RAAVI TV
0.04
6
ARUJ TV
0.01
6
ARUJ TV
0.02
7
WB
0.01
7
WB
0.02
8
STAR MOVIES
0.00
8
SILVER SCREEN
0.01
9
SILVER SCREEN
0.00
9
STAR MOVIES
0.01
10
AXN
0.00
10
AXN
0.00
17
FOOD CHANNELS
Masala tops the chart with 90 TRPs during the month of April
C&S Ind
Apr-15
Rank
Channel Name
TRPs
Relative Share%
1
MASALA TV
90
95%
2
ZAIQA
5
5%
..
Grand Total
95
100%
18
KIDS
Disney Channel Holds 44% Of Kids Channels Viewership
C&S Ind
Apr-15
Rank
Channel
TRPs
Relative Share%
1
DISNEY CHANNEL
328
44%
2
CARTOON NETWORK
247
33%
3
NICKELODEON
93
12%
4
POGO
79
11%
….
Grand Total
799
100%
19
TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN
Rank
Channel
URBAN PUNJAB
Rtg%
Channel
Rtg%
URBAN SINDH
Channel
URBAN KP
URBAN BALUCHISTAN
Rtg%
Channel
Rtg%
Channel
Rtg%
1
APNA CHANNEL
0.082
APNA CHANNEL
0.072
APNA CHANNEL
0.101
AVT KHYBER
0.251
PTV BOLAN
0.142
2
AVT KHYBER
0.019
PUNJAB TV
0.013
KTN
0.033
AVT KHYBER NEWS
0.074
KASHISH
0.026
3
KTN
0.014
KAY2
0.009
KTN NEWS
0.016
APNA CHANNEL
0.060
AWAZ
0.013
4
PUNJAB TV
0.007
PTV NATIONAL
0.005
KASHISH
0.013
PASHTO 1
0.032
AVT KHYBER
0.011
5
KTN NEWS
0.007
WASEB
0.003
MEHRAN TV
0.011
PTV NATIONAL
0.016
VSH NEWS
0.010
6
KAY2
0.006
AVT KHYBER
0.003
SINDH TV
0.008
PTV BOLAN
0.004
WASEB
0.009
7
AVT KHYBER NEWS
0.006
PTV BOLAN
0.002
AWAZ
0.006
WASEB
0.003
KAY2
0.009
8
KASHISH
0.006
PASHTO 1
0.002
SINDH TV NEWS
0.006
KAY2
0.003
AVT KHYBER NEWS
0.007
9
MEHRAN TV
0.005
KTN
0.001
PASHTO 1
0.004
AWAZ
0.001
SINDH TV
0.003
10
PASHTO 1
0.004
AWAZ
0.001
DHARTI TV
0.003
KASHISH
0.001
KTN NEWS
0.003
11
PTV BOLAN
0.004
AVT KHYBER NEWS
0.001
AVT KHYBER
0.003
KTN
0.001
PTV NATIONAL
0.003
12
PTV NATIONAL
0.004
KASHISH
0.001
KAY2
0.003
MEHRAN TV
0.001
PASHTO 1
0.003
13
SINDH TV
0.004
SINDH TV
0.001
AVT KHYBER NEWS
0.003
DHARTI TV
0.001
SINDH TV NEWS
0.002
14
AWAZ
0.003
KTN NEWS
0.000
VSH NEWS
0.002
SINDH TV
0.000
APNA CHANNEL
0.001
15
WASEB
0.002
MEHRAN TV
0.000
PUNJAB TV
0.002
PUNJAB TV
0.000
KTN
0.001
16
SINDH TV NEWS
0.002
DHARTI TV
0.000
PTV BOLAN
0.001
VSH NEWS
0.000
PUNJAB TV
0.000
17
DHARTI TV
0.001
SINDH TV NEWS
0.000
WASEB
0.001
SINDH TV NEWS
0.000
DHARTI TV
0.000
18
VSH NEWS
0.001
VSH NEWS
0.000
PTV NATIONAL
0.000
KTN NEWS
0.000
MEHRAN TV
0.000
20
TOP PROGRAMS | OVERALL
GEO Kahani’s Kumkum Bhagya Hits 5.38 ratings on total Ind on 9th April……….
Top Programs | Total Individuals
April-15
*Top
Rank
Date
Channel
Program Title
1
Ratings% Ratings"000"
Market Share
9-Apr-15
GEO KAHANI
KumKum Bhagya
5.38
1,997
14.60
2
7-Apr-15
URDU 1
Diya Aur Bati Hum
3.78
1,548
11.20
3
3-Apr-15
ARY DIGITAL
Jeeto Pakistan
3.53
1,400
10.90
4
1-Apr-15
URDU 1
Sath Nibhana Sathiya
3.10
1,216
16.50
5
21-Apr-15
GEO KAHANI
Jodha Akbar
3.01
1,217
10.20
6
1-Apr-15
URDU 1
Yeh Hain Mohabbatein
2.95
1,239
13.30
7
20-Apr-15
URDU 1
Yeh Rishta Kia Kehlata Hai
2.88
1,121
7.60
8
24-Apr-15
GEO KAHANI
Doli Armanno Ki
2.85
1,118
8.90
9
25-Apr-15
A PLUS
Kaneez
2.83
1,036
8.80
10
29-Apr-15
HUM TV
Alwida
2.69
1,009
8.30
programs ranking is based on highest rated episode of each program during the reporting period
21
TOP PROGRAMS | C & S
GEO Kahani’s Kumkum Bhagya its 5.77 ratings on C&S Ind on 9th April…
Top Programs | C&S Individuals
April-15
Rank
Date
Channel
Program Title
1
Ratings% Ratings"000"
Market Share
9-Apr-15
GEO KAHANI
Kumkum Bhagya
5.77
1,997
15.60
2
7-Apr-15
URDU 1
Diya Aur Bati Hum
4.05
1,548
12.10
3
11-Apr-15
ARY DIGITAL
Jeeto Pakistan
3.78
1,400
11.50
4
1-Apr-15
URDU 1
Sath Nibhana Sathiya
3.32
1,216
17.30
5
21-Apr-15
GEO KAHANI
Jodha Akbar
3.23
1,217
11.10
6
1-Apr-15
URDU 1
Yeh Hain Mohabbatein
3.17
1,239
14.30
7
20-Apr-15
URDU 1
Yeh Rishta Kia Kehlata Hai
3.09
1,121
8.00
8
24-Apr-15
GEO KAHANI
Doli Armanno Ki
3.06
1,118
9.60
9
25-Apr-15
A PLUS
Kaneez
3.03
1,036
9.90
10
29-Apr-15
HUM TV
Alwida
2.89
1,009
9.20
*Top programs ranking is based on highest rated episode of each program during the reporting period
22
TALK SHOWS
Current Affairs Talk Shows | C&S Ind
Apr-15
Ratings%
Ratings"000"
Market
Share%
Sawal Yeh Hai
1.313
561.0
6.2
GEO NEWS
Aaj Shahzaib Khanzada Ke Saath
1.242
509.0
4.9
23-Apr-15
EXP NEWS
Kal Tak
1.075
406.0
3.9
4
1-Apr-15
ARY NEWS
Khara Sach
1.026
422.0
3.8
5
23-Apr-15
ARY NEWS
Andar Ki Baat
0.945
315.0
4.6
6
20-Apr-15
AAJ NEWS
Islamabad Tonight
0.938
273.0
2.3
7
2-Apr-15
DUNYA NEWS On The Front
0.933
387.0
3.3
8
27-Apr-15
DUNYA NEWS Mazaaq Raat
0.929
355.0
5.1
9
3-Apr-15
SAMAA
News Beat
0.903
334.0
3.0
10
3-Apr-15
EXP NEWS
G For Gharidah
0.861
328.0
2.8
Rank
Date
Channel
1
19-Apr-15
ARY NEWS
2
30-Apr-15
3
ARY News’ “Sawal Yeh Hai” Stands On Top
Program Title
23
MORNING SHOWS| FEMALE 15-45 ALL
ARY Digital’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by Geo Ent’s’ “Subha
Pakistan” ……
Rank
Time Slot
Days
Channel
ProgramName
Host
R%
RT
MS
1
09:00-11:30
Mon - Fri
ARY DIGITAL
Good Morning Pakistan
Nida Yasir
0.90
122
5.5
2
08.30-11.30
Mon - Fri
GEO ENT
Subha Pakistan
Aamir Liaqat
0.74
100
4.7
3
09:00-11:30
Mon - Fri
EXPRESS ENT
Satrungi
Javeria Saud
0.58
79
3.6
4
09:00-11:00
Mon - Fri
HUM TV
Jaago Pakistan Jago
Sanam Jung
0.48
65
3.0
5
09:00-11:00
Mon - Fri
A PLUS
Good Morning Zindagi
Noor
0.42
57
2.6
6
09:00-11:00
Mon - Fri
PTV HOME
Morning With Juggan
Juggan Kazim
0.37
50
2.3
7
09:00-11:00
Mon - Fri
ARY NEWS
The Morning Show
Sanam Baloch
0.32
43
2.0
8
09:00-11:00
Mon - Fri
ATV
A Morning With Farah
Farah Hussain
0.28
38
1.7
9
09:00-11:00
Mon - Fri
SAMAA
Subha Saveray Samma Kay Sath
Sahir Lodhi
0.34
46
2.1
10
09:00-11:00
Mon - Fri
DAWN NEWS
Yeh Hai Zindagi
Saira Kabir
0.12
16
0.7
11
09:00-10:30
Mon - Fri
PTV NEWS
Subh-a-Nau
Nazia Malik
0.02
3
0.1
Ranking of morning shows is based on average ratings of the show for the reporting month.
24
MORNING SHOWS| FEMALE 15-45 C&S
ARY Digital’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by Geo Ent’s’ “Subha
Pakistan” ……
Rank
Time Slot
Days
Channel
ProgramName
Host
R%
RT
MS
1
09:00-11:30
Mon - Fri
ARY DIGITAL
Good Morning Pakistan
Nida Yasir
0.96
122
5.8
2
08.30-11.30
Mon - Fri
GEO ENT
Subha Pakistan
Aamir Liaqat
0.79
100
5.0
3
09:00-11:30
Mon - Fri
EXPRESS ENT
Satrungi
Javeria Saud
0.62
79
3.8
4
09:00-11:00
Mon - Fri
HUM TV
Jaago Pakistan Jago
Sanam Jung
0.51
65
3.2
5
09:00-11:00
Mon - Fri
A PLUS
Good Morning Zindagi
Noor
0.45
57
2.8
6
09:00-11:00
Mon - Fri
SAMAA
Subha Saveray Samma Kay Sath
Sahir Lodhi
0.36
46
2.2
7
09:00-11:00
Mon - Fri
ARY NEWS
The Morning Show
Sanam Baloch
0.34
43
2.1
8
09:00-11:00
Mon - Fri
DAWN NEWS
Yeh Hai Zindagi
Saira Kabir
0.13
16
0.8
9
09:00-11:00
Mon - Fri
ATV
A Morning With Farah
Farah Hussain
0.10
12
0.6
10
09:00-11:00
Mon - Fri
PTV HOME
Morning With Juggan
Juggan Kazim
0.08
10
0.5
11
09:00-10:30
Mon - Fri
PTV NEWS
Subh-a-Nau
Nazia Malik
0.01
1
0.1
25
COMMERCIAL AIRTIME SUMMARY |BY GENRE
Genre-wise Airtime Share%
1%
3% 1% 1%
News
Entertainment
Regional
7%
Music
Kids
3%
40%
13%
Movie
Sports
CAT Minutes | Thousands
Islamic
180
160
140
120
100
80
60
40
20
0
Food
164
31%
125
53
News
Entertainment
Regional
30
Music
13
13
Kids
Movie
3
3
2
Sports
Islamic
Food
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only
26
TOP 10 CATEGORIES
4%
Relative Share
3% 3%
Beverages
Cellular Communication
24%
6%
Detergents & Soaps
7%
Personal Products
Construction
7%
Food
17%
Home Appliances & Electronics
14%
Homecare Products
15%
Financial Services
90
80
70
60
50
40
30
20
10
0
300
244
167
146
128
32
53
46
44
250
Spot's Freq
200
150
65
76
Airtime (Mins)
23
22
56
18
Beverages Leading CAT Share Followed By Cellular Communication …….
Thousands
Thousands
Government
100
37
27
11
11
10
10
50
0
27
TOP 10 ADVERTISERS | IN TERMS OF CAT
5%
Relative Share
UNILEVER PAKISTAN LTD
4%
5%
PEPSI COLA INTERNATIONAL (PVT.) LTD.
PROCTER & GAMBLE PAKISTAN LTD
32%
6%
The Coca-Cola Export Corporation
7%
NESTLE PAKISTAN LIMITED
RECKITT BENCKISER PAKISTAN LTD.
8%
TELENOR PAKISTAN LTD
13%
8%
NEW ALLIED ELECTRONICS INDUSTRIES (PVT.) LTD.
12%
ARY COMMUNICATIONS (PVT.) LTD.
80
70
60
50
40
30
20
10
0
183
Airtime (Mins)
80
79
51
68
27
Spot's
25
16
54
16
40
15
25
12
40
16
11
10
27
9
For The Month Of Apr-15 Unilever Pakistan Led The CAT Share Followed By Pepsico Int’l
200
180
160
140
120
100
80
60
40
20
0
Thousands
Thousands
PAKISTAN MOBILE COMMUNICATIONS
28
TOP 10 BRANDS
8%
14%
8%
8%
Coca Cola
Sahulat Bazaar
Surf Excel
Lifebuoy
Mobilink Corporate
Q Mobile
Lux Soap
Head & Shoulder
11%
9%
11%
9%
Thousands
Dew
13%
9%
14
12
10
8
6
4
2
0
Pepsi
39
Airtime (Mins)
28
25
22
19
13
12
11
Pepsi
Dew
9
9
8
7
Spot's
22
24
7
7
24
7
18
6
Coca Cola Sahulat Surf Excel Lifebuoy Mobilink Q Mobile Lux Soap Head &
Bazaar
Corporate
Shoulder
Amongst Brands, Pepsi is Leading the Industry
45
40
35
30
25
20
15
10
5
0
Thousands
Relative Share
29
NEWS CHANNELS | CAT COMPARISON
Relative Share
9%
ABB TAKK NEWS
City 42
9%
34%
EXPRESS NEWS
DUNYA NEWS
8%
ARY NEWS
7%
SAMAA
AAJ NEWS
7%
6%
6%
7%
GEO NEWS
7%
DAWN NEWS
Thousands
Others
CAT (Minutes)
16
14
12
14
13
13
10
11
8
10
10
10
DUNYA
NEWS
ARY NEWS
SAMAA
9
9
9
6
4
2
0
NEWS ONE ABB TAKK
NEWS
City 42
EXPRESS
NEWS
AAJ NEWS GEO NEWS
Amongst News Channels Abb Tak News News Airing The Highest CAT………
DAWN
NEWS
30
ENTERTAINMENT CHANNELS | CAT COMPARISON
TV ONE
Relative Share
A Plus
ARY DIGITAL
11%
22%
URDU 1
10%
5%
GEO KAHANI
Express Ent
9%
5%
ATV
GEO ENTERTAINMENT
8%
7%
7%
8%
ARY ZINDAGI
8%
HUM TV
Airtime Minutes (Thousands)
Others
14
12
10
8
6
4
2
-
13
12
CAT (Minutes)
11
10
10
10
9
Amongst Entertainment Channels TV One is Airing The Highest CAT
9
7
7
31
MOVIE CHANNELS | CAT COMPARISON
Film World
Relative Share
0%
FILMAZIA
5%
Filmax
10%
29%
HBO
SILVER SCREEN
15%
WB
AXN
19%
4000
22%
CAT (Minutes)
3683
3500
2765
3000
2500
2363
2000
1953
1229
1500
1000
585
500
0
57
Film World
FILMAZIA
Filmax
HBO
SILVER SCREEN
Amongst Movie Channels Film World Airing The Highest CAT
WB
AXN
32
MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
CAT (Minutes)
0
5000
CAT (Minutes)
10000
15000
0
JALWA
13008
TEN SPORTS
8XM
12968
PTV Sports
THE MUSIK
500
500
658
CAT (Minutes)
1500
2000
171
0
2500
2000
MASALA
ZAIQA
1000
2000
1056
CAT (Minutes)
0
1500
1464
GEO SUPER
4506
1000
2000
4000
6000
NICKELODEO
N
CARTOON
NETWORK
8000
10000
8181
4589
33
Thank You------------