vicenzaoro`s makeover - Jewelry Showcase Magazine

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VICENZAORO’S
MAKEOVER
After four years in the planning and execution stages, the prominent Italian trade
fair of Vicenzaoro unveiled its new look, layout, and label. The response from both
buyers and exhibitors was overwhelmingly positive.
By Cynthia Unninayar
Colorful gemstone jewelry was popular at
The Boutique Show, as exemplified by these
diamond and gemstone rings set in 18K gold
by Roberto Coin.
T
he new format introduced at the January 2015
edition of Vicenzaoro, henceforth known as
VICENZAORO THE BOUTIQUE SHOW, met
with enormous favor on the part of industry players.
The new layout was especially appreciated since it was
designed to facilitate business between buyers and
exhibitors thanks to the show’s division into six highly identifiable and well-organized “districts.”
The show’s 1500 exhibitors from Italy and around
the world were divided into six main sections. The
most luxurious, Icon (pavilions 5, 6, and 7), comprised high-end finished jewelry. Creation (pavilions
2 and 4) and Look (pavilion 1) also featured finished
jewelry but mostly smaller branded and non-branded
companies. Loose gemstones, diamonds, and other
precious materials were grouped together in Essence
(pavilions 2 and 3), while Expression (pavilion 2)
included packaging, visual merchandising, and marketing materials. The prestigious T-Gold group was
combined with other processing technologies and
made up the Evolution section.
“We are extremely pleased with the results of this
edition of Vicenzaoro January 2015 and, above all,
with the positive feedback on our new format from the
exhibitors, buyers, and the media,” declared Matteo
Marzotto, President of Fiera di Vicenza, the show’s
organizer. “With Vicenzaoro The Boutique ShowTM,
we firmly believe that we have opened up new pros24 | MARCH 2015 | JEWELRYSHOWCASEMAGAZINE.COM
pects for the entire global gold and jewelry industry.
It is the fulfillment—but also the new beginning—of
a precise strategic plan, a courageous ‘small-big’ revolution made possible by Fiera di Vicenza’s investment, commitment, and vision.”
These positive impressions were backed up by positive numbers. The fair’s 1,500 exhibitors, from 30
countries, showcased their products to more than
33,000 visitors during the six-day show, an increase
of 13 percent compared to the 2014 edition. The
number of foreign visitors—8,361 from 122 countries—recorded an 8 percent increase, according to
fair officials. The number of Italian traders, up 18
percent, was also encouraging, and reflected a growing sense of optimism for the recovery of Italy’s
domestic market.
>>
The six pillars in front of The Boutique Show
representing its six well-defined “districts.”
Clearly, Vicenzaoro is no longer merely an Italian
show but one that has international appeal, both in
terms of products, exhibitors, and visitors.
Seen at the Show
Jewelry designs and styles seen at The Boutique
Show ranged from bronze and silver to gold and
platinum, with or without diamonds, colored gems,
pearls, and enamel, at just about every price point.
Color was everywhere, evoked primarily by gemstones and enamel, set in both gold and silver.
Nature-inspired pieces were a staple at many brands,
as were open and lacy designs that offered a bigger
look for less precious materials. Large center-stone
rings, stacked rings and bangles, and long loopy necklaces in pearls and metals were also part of the mix.
The trend towards multi-finger rings continued
more than ever, as did the ever-popular gothic motif.
Bracelets, cufflinks, and other masculine accessories
for men rounded out jewelry offer at Vicenzaoro The
Boutique Show.
The event also saw the launch of some new brands.
Among them was the very creative and prolific
Mokoso Atelier. With its strong brand identity, Thailand-based Mokoso offered a variety of delicate and
trendsetting pieces in gold, diamonds, and gemstones.
Another interesting launch was the new Italian brand,
Roma 1947, created by Better Silver. “1947 was an
invaluable year,” stated Paolo Bettinardi, the brand’s
CEO, “because it set off the distinctive Dolce Vita
phenomenon.” He added that the choice of the name
“Roma 1947” was his way of paying homage to his
grandparents who travelled to Rome in 1947 right
after the war. “We found an old photo of them with
the date and place on the back: Roma 1947.”
A few examples of the variety of delightful jewelry
by these new brands as well as many others showcased
at The Boutique Show are shown on these pages. >>
Men’s “8848” bracelet by Baraka that celebrates
the conquest of the 8848-m Mt Everest in 1953.
“Dreamcatcher” pendant in gems
and diamonds set in 18K gold
by Mokoso Atelier, a new brand
launched at The Boutique Show.
Gothic motifs, especially skulls,
continue in popularity. This
gemstone, diamond, and gold
bracelet is by Dada Arrigoni.
The new brand, Roma 1947, by
Better Silver was launched at the
show, with the name inspired from
an old photo.
Multi-finger rings have become a staple offering at many
fashion-forward brands. Shown here is an amethyst, diamond, and 18K gold three-finger ring by Casato Roma.