2016 Girl Guide Biscuit Information Pack for Districts, Leaders

2016 Girl Guide Biscuit Information Pack
for Districts, Leaders & Support Groups
Girl Guide Biscuits are more than just a tasty snack they􀀁ve become an icon for Guiding throughout Australia.
Girl Guide Biscuits are more than just a tasty snack they’ve
become an icon for Guiding throughout Australia. For
nearly 30 years Girl Guides, with the enthusiastic support
of their families, have sold Girl Guide Biscuits to raise
funds for their units and districts; to cover the costs of new
equipment, camps, outings and adventures. Selling Girl
Guide Biscuits helps girls have fun, develop valuable life
skills, and make their communities a better place.
These tasty little delights have become such an important
part of our organisation, it is essential that like Guiding,
they continue to evolve, to move with the times, modernise
and respond to the changing tastes and expectations of our
community.
Following a comprehensive tender process, Girl Guides
Australia has developed a partnership with a new biscuit
supplier. The new supplier, Modern Baking Company
(MBC), is based in Melbourne, which means that the
biscuits will now be sourced from a company that is
both Australian-owned and locally based. GGA leaders
around Australia have been working closely with MBC
in developing this partnership, which will deliver many
additional benefits to GGA over the coming years.
One of the major benefits to GGA is that MBC came to us
with a comprehensive plan to grow sales of Girl Guides
biscuits over the next several years, which will in turn
help us grow as an organisation and provide greater
opportunities for our members. Our two organisations
are working closely together not only on developing
the biscuits, but on re-designing packaging, updating
marketing materials, and developing new and exciting
opportunities for girls as part of the biscuit campaign.
This information pack will help to answer your questions
about the new Girl Guide Biscuit range. We hope you are
as excited as we are about the next evolution in Girl Guide
Biscuits! if you have any questions please feel free to
contact your state Girl Guide office.
Modern Baking Company was established in the 1950s
as a specialist supplier of Italian biscuits but nowadays
specialises in the production of cookies, sweet biscuits,
pavlovas and vol au vents, supplying major supermarkets,
hospitals, cafés and restaurants. Since 1999 MBC has
produced ANZAC biscuits raising funds for the RSL’s many
community programs. Decades of experience allow MBC to
provide exceptional service and support to customers, both
large and small, and to not for profit organisations.
Like Girl Guides Australia (GGA), MBC is a values-driven
organisation. Staff at all levels are encouraged to live by the
core values of Integrity, Empowerment, Respect, Teamwork,
Courage and Innovation. These values align closely with
those of GGA, which helps create a strong partnership at all
levels.
The collaboration between MBC and GGA also provides
GGA with access to a range of resources in biscuit
marketing, which will help the campaign grow over time.
A number of exciting, innovative products are planned for
release over the course of the next three years, which will
re-invigorate the annual biscuit drive.
MBC have full understanding of the logistics required to
dsitribute the biscuits to all Girl Guide units throughout
Australia. With a designated team they have one
distributor to undertake all Girl Guide biscuit deliveries
with one point of contact and trackable orders.
“Everyone at MBC is excited to be working with the
team at Girl Guides Australia , and we look forward
to a long partnership that will grow this iconic
biscuit campaign” MBC Managing Director Greg Randle
Why did we pick MBC?
•
Manufactured right here in Australia!
•
Six decades of experience in making
biscuits
•
A quality culture of ‘aim to do it right the
first time’, backed up by stringent testing
of products every hour on the factory
line
•
Support for the local community,
notably for the RSL
•
A distribution model that will ensure
exceptional delivery service
•
Great values alignment with GGA
•
Desire to work with GGA as a partner
and add value to this fundraiserng event
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We’ve refreshed the range for 2016, keeping the 􀀀lagship biscuit while adding some new, exciting variants. You won’t be able to stop at one!
Traditional
The Australian classic Girl Guides vanilla biscuit, a traditional favourite of all Girl Guide biscuit
lovers. $3.50 RRP (230g packet /24 packets in a carton)
Triple choc
Meet the all NEW choc biscuit – a triple-choc cookie filled with a soft choc centre! It’s a triple
threat; crunchy, soft and indulgent … all at the same time.
$3.50 RRP (190g packet /24 packets in a carton)
Gluten free
NEW to the range this year is a delicious shortbread-style biscuit. A delectably buttery biscuit,
it’s a yummy treat everyone can eat! $4.00 RRP (160g packet /24 packets in a carton)
Bush Buddies
A deliciously cute creation, the NEW bite-sized Bush Buddies – choc biscuits baked in your
favourite Aussie animal shapes – come in a bag containing eight convenient sized snack packs.
$4.50 RRP (8 x 25g snack packs in each packet)/9 packets in a carton)
NEW! Look packaging
We’re still finalising the designs but
our new look biscuit packagaing
will be fun, modern and vibrant!
just like us!
•
Free from colours, preservatives, and artificial flavours
•
Australian ingredients
•
RSPO certified
The original biscuits use a natural vanilla 􀀀flavour (just like the vanilla extract you add to cookies you make at home) and the Bush Buddies contain a natural choc 􀀀flavour. More than 80% of the ingredients – and up to 100%, depending on the product, are sourced from Australia.
Where palm oil is used, it is RSPO certified, which means that it contributes to the production of sustainable
palm oil. MBC uses both the segregated and mass balance supply chain methods in sourcing palm oil. For more
information on the RSPO certification, visit www.rspo.org
Are they suitable for people with allergies?
Our Girl Guide biscuits are produced in a factory that is free from
peanuts and sesame, so all of our biscuits are safe for people with
these allergies.
The new gluten-free biscuits are produced using processes that
ensure that they are safe for coeliacs.
Our vanilla biscuit still has the
same great flavour you love!
Our new biscuits give you more
choice and cater to different
tastes and dietary needs.
The biscuit shape will be
updated so that it is a perfect
representation of the Girl
Guides Australia Trefoil with the
seven-pointed star.
Allergens that are present in the factory include other tree nuts,
milk, egg and soy, and as such these are potential cross-contact
allergens that may be present in trace amounts in the biscuits.
Can I use the new biscuits in my favourite Girl Guide
biscuit recipes from previous years?
Yes you absoloutly can! We have maintained the original biscuit
recipe, so you can make all your favourite recipes.
How long do the biscuits keep?
Several months – so stock up now! The best before date will be
printed on the pack.
s
Q
FA
We know you’ll have lots of questions about this fabulous new initative so we
wanted to answer a few of the common ones here!
What are the differences between the new biscuits
and the previous ones?
Our Traditional biscuit is the classical vanilla biscuit with
an updated design so that it is a perfect representation of
the GGA trefoil with the seven-pointed star. There are three
fantastic NEW additions to the range this year:
•
Instead of a choc bottom dipped biscuit we have a
choc biscuit, choc chips and a soft filled choc centre - a
Triple Choc biscuit! YUM!
•
Replacing the choc top mini biscuits will be the fun
and friendly “Bush Buddies”, which are mini choc􀀁flavored biscuits in Australian animal shapes. Bush Buddies come in lunch-box-ready snack packs, making
them a convenient and yummy treat.
•
GLUTEN FREE biscuits! MBC are experts in the
delicious shortbread-style biscuit that is gluten
free. This biscuit’s rich 􀀁flavour comes from the high quality, pure Australian butter, making this a biscuit
everyone will enjoy.
Why did we change our biscuit range?
A change in suppliers gives us the opportunity to try new
ranges and offer more flavours and meet more dietary
requirements! In response to demand, we are thrilled to
offer - for the first time in Australian Girl Guiding Biscuit
history - a Gluten Free biscuit, a buttery shortbread and
the introduction of the Bush Buddies provide convenient
sized snack packs of mini biscuits – perfect for lunch boxes
and more. To get the right choc biscuit, our wonderful Girl
Guide tasters sampled a number of biscuits and the Triple
Choc biscuit was loved by all. “Delicious” was the feedback
so this year it is part of our new range. Our friends at MBC
are looking forward to working with us in the upcoming
years to create the best Girl Guide biscuit range. Who
knows we may even run a competition with our girls to
choose which flavours they would like to sell?
Why have the prices changed?
You will notice that the retail price has increased. Having
held prices consistent since 2012, we have increased the
prices to reflect the higher costs associated with producing
biscuits so we can maintain our ability to generate revenue
for our Girl Guide organisation. In comparison to other
great biscuits though,we think it is competitive especially
given the cause of Girl Guides that we are raising funds for!
Is there still a minimum carton order?
No! Two of the big advantages of our new supplier is
that they will be using one distribution company for all
deliveries and there are no minimum order for cartons
for each delivery point eg. there could be one carton of
Traditionals delivered to one address!. Previously the
distribution was run through several channels (a logistics
company and state contractors) which caused many
headaches and the minimum order was 20 cartons so these
are two huge pluses for Girl Guides.
TRADITIONAL
BISCUITS ORDER
24 packets per
carton
TRIPLE CHOC
BISCUITS
ORDER
24 packets per
carton
GLUTEN FREE
SHORTBREAD
ORDER
24 packets per
carton
BUSH BUDDIES
BISCUITS ORDER
9 packets per carton
Each packet has 8 x
25g
snack
packs
_____________________________________________________________________________
MEMBERS
Phone (day time):
_________________________________
Mobile:
________________________________
**** Note delivery is scheduled for April 2016 ***
Order Number:
Delivery confirmed:
NO Delivery advised:
Invoiced:
Office Use Only
Confirmation Sent:
NO PR Ordered:
QA – Errors:
Delivery comments: _______________________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________________
________________________________________________
Delivery Address:
Name:
2) Contact Person for delivery of biscuits
Phone (day-time): _____________________________
Mobile:
_______________________________
E-mail address:
______________________________________
District Delivery Instructions: Please note that the minimum order is 1 (one) carton per delivery point.
Please complete the following, noting that deliveries are made state wide, at no cost to individual Units/Districts.
Deliveries can be made to a Unit/District Hall or designated place (e.g. home/office/shop). Please use 1 (one) form or if more used please attach together per delivery point.
*Marketing Materials will be supplied
Name: ______________________________________
Postal Address:
TOTAL – please total each column
List orders for each group separately
GUIDE GROUP
1) Contact Person for biscuit order and PR Material enquiries *
Friday 30 October 2015
DEADLINE FOR ORDERS IS
DISTRICT:
REGION:
1
Girl Guide Biscuit Order Form for 2016
It’s Girl Guide biscuit time again!
Our mission is to empower girls and
young women to grow
into confident, self-respecting,
responsible community members
www.girlguides.org.au