Fiat Automoveis

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Fiat Automoveis
Fiat Automoveis
Cledorvino Belini
April 21, 2010
Fiat Investor Day
1
...with Fiat achieving and retaining market leadership
Leading the way in the Brazilian automotive industry
98.4%
77.1%
TOP4
24.5%
15.2%
22.9%
1.6%
April 21, 2010
OTHERS
Fiat Investor Day
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The 4 keys to our success
 Product
 Dealer network
 Supply chain
 Brand
April 21, 2010
Fiat Investor Day
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Our product family...“Adventure”
Anticipating competition
 Opening new niches - Adventure Family
• Image: city car with off-road characteristics
• Premium price
• Equipped with Electronic Locker Differential
Palio Adventure
Strada Adventure
Idea Adventure
Doblo’ Adventure
70,000 Fiat Adventure family vehicles sold in Brazil in 2009
April 21, 2010
Fiat Investor Day
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...New Palio Adventure
Anticipating competition
 New Palio Adventure – great success
• First front-wheel drive car in market equipped with Electronic Locker
Differential
• Premium priced
• Palio Weekend has 51% of small station wagon segment in Brazil
(2009 market: 92k units)
April 21, 2010
Fiat Investor Day
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Our product: Strada
Anticipating competition
 Pick-ups
• First car derived pick-up in the world with double-cabin
• Premium priced
• Strada has 52% of small pick-up segment in Brazil
(2009 market: 162k units)
April 21, 2010
Fiat Investor Day
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Product development
Anticipating competition
 Quick response to market needs
 Brazilian social shift from lower- to middle-class
Our response
The New Fiat UNO
The future leader of compact cars
April 21, 2010
Fiat Investor Day
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New Fiat UNO
April 21, 2010
Fiat Investor Day
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Product development
Increasing profitability through version proliferation
Anticipating competition
 Quick response to market needs - New UNO WAY Version
• Image
• Premium priced
April 21, 2010
Fiat Investor Day
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A highly productive company
Cost competitiveness coupled with high quality
 808k units produced in 2009
• 729k vehicles produced at one location (Betim plant)
• 79k vehicles produced at Cordoba plant (Argentina)
 13 models
 69 versions
April 21, 2010
Fiat Investor Day
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Strengthening industrial context
Fiat Group Automobiles - Partnerships
Supply chain – 2nd industrial pole in Brazil
“Mineirização”
1990
2009
Production supply
Production supply
JUST IN TIME
20%
30%
70%
80%
Outside Minas Gerais
Inside Minas Gerais
Daily production: 3,000 vehicles (1 vehicle every 20 seconds)
April 21, 2010
Fiat Investor Day
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A strong and viable dealer network
 Full coverage
• 532 dealers
 Best annual sales per dealer
• 1,400 units / Dealer
 Good financial health
• Financing & insurance
• After sales
• Customer services
• Used cars
 Excellent partnership with Fiat
 In 2008 and 2009, Fiat awarded “Best relationship with dealer network”
April 21, 2010
Fiat Investor Day
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A great Brazilian brand
Fiat brand in Brazil
 Image of young, lively and innovative automotive company
 A recognized expert in small, light, compact and affordable cars and
light commercial vehicles
 A modern position and absolutely in line with environmental trends
 8-year leadership in passenger cars and light commercial vehicles
 Communication strategy
• Smart, fun, and intelligent advertising
April 21, 2010
Fiat Investor Day
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Our targets for Brazilian market
Passenger Cars & LCVs
2009
2014E
CAGR
2010-14
Total
Brazil market
3,010
4,300
+7.4%
Fiat volumes
737
1,025
+6.5%
Brazil
market share
24.5%
23.8%
(k Units)
April 21, 2010
Fiat Investor Day
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Our targets for the rest of LatAm
Passenger Cars & LCVs
(k Units)
Rest of LatAm
market
Fiat volumes
Rest of LatAm
market share
April 21, 2010
2009
2014E
CAGR
2010-14
1,995
2,790
+6.9%
62
100
+10%
3.1%
3.6%
Fiat Investor Day
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Fiasa’s 2014 volume objectives
Passenger Cars & LCVs
2009
2014E
CAGR
2010-14
Total LatAm
market
5,005
7,090
+7.2%
Fiat volumes
799
1,125
+6.8%
LatAm
market share
16%
15.8%
(k Units)
April 21, 2010
Fiat Investor Day
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Our goals for 2014
 Consolidate leadership position in Brazil and expand in Latin America
 Continue playing an important role in Fiat organization worldwide
 Contribute to development of global small car platforms
April 21, 2010
Fiat Investor Day
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Our overwriting objective is to preserve
our image
 Fiat in Brazil stands for innovative and modern
 Consumers are rewarding our pioneerism in the market, our courage
to dare, our energy in making the difference
April 21, 2010
Fiat Investor Day
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Fiat Group Automobiles in Brazil
A very high level of cultural and social integration achieved
Fiat is not viewed in Brazil as a multinational corporation, but a local
company that has grown over the years as part of Brazilian society,
facing difficulties and challenges together
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Fiat Investor Day
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