Miecys Group Corporate presentation

Miecys Group
Marketing & Sales
Corporate presentation
www.miecys.lt
Miecys Group
Company profile
• Miecys is a privately owned pharmaceutical company established in
1992.
The Company provides full marketing and sales, logistic services to
the clients specialised in production of medicines, nutritional
supplements, health care and personal care products.
Miecys guarantees the distribution of products throughout
Lithuania, Latvia, Estonia and Byelorussia.
The Company has a manufacturing entity of healthy bars under the
brand names of HEMATOGENAS and HEMA2GENAS. New
production plant to be opened in March 2012.
Miecys Group
Marketing & Sales
Mission
To be premium pharmaceutical business
development solution provider in the Baltic States by
offering complete range of services to our clients.
Miecys Group
Marketing & Sales
Vision
Leading company applying modern technologies
in all aspects of the Business, providing the highest
level products, marketing and sales services.
Miecys Group structure
Lithuania
UAB Miecys
Lithuania
Latvia
Miezis Arts
Byelorussia
UAB Miecys
UAB CTO LT
(contracts)
MIECYS
BUSINESS
SOLUTIONS
Estonia
Miecys
Pharm
Miecys Group structure
Miecys Group consists of independent Companies :
UAB Miecys Business Solutions – responsible for the development and
implementation of producers marketing and sales strategies in the Baltic
States and Byelorussia.
Responsible for Business Development of Miecys Group.
UAB Miecys – Sales and marketing company in Lithuania and Byelorussia
Miezis Arsts SIA – sales and marketing company in Latvia
Miecys Pharm OU – sales and marketing company in Estonia
All 3 companies report to UAB Miecys Business Solutions
UAB Mogemas – manufacturer of healthy bars
Miecys Group
Today
Leading company in pharmaceutical marketing & sales business in the
Baltic States
Market leader with successful business development strategy
A company built around people with real experience and success with
the trade sector, who understand the markets and will provide the
highest standard of distribution & customer service in the region
Generated sales of 15 M€ (2011) with yearly 10% growth
Miecys Group service
offering
Miecys Group provides full service to International Manufacturers
desiring :
to access Baltic and Byelorussian markets without having
their own structure
to outsource part of their existing portfolio in this region
Miecys Group service
offering
Professional and effective Marketing and Sales services
Full product management
Product registration services and pharmacovigilance
Sales coverage, control and training
Sales analysis and reports
Key account negotiations
All logistical services including the warehousing
Miecys Group capabilities
Lithuania
Baltic States marketing and sales team :
1 Marketing and Sales Manager Baltic States
3 Brand Managers Baltic States
Local marketing and sales team :
1 Sales and key account Manager
4 Product Managers
9 Field Medical/Sales representatives
Regulatory Affairs service
Own warehouse and import/wholesale license of pharmaceutical products
GMP and ISO-9001-2001 certificates
Coverage 100% of wholesalers and pharmacies
Miecys Group capabilities
Latvia
Local marketing and sales team :
1 Sales and Key Account Manager
2 Product Managers
5 Field Medical/Sales representatives
Regulatory Affairs service
Own warehouse and import/wholesale license of pharmaceutical products
GMP and ISO-9001-2001 certificates
Coverage 100% of wholesalers and pharmacies
Miecys Group capabilities
Estonia
Local marketing and sales team :
1 Sales/Field Manager
1 Product Manager
3 Field Medical/Sales representatives
1 person involved in Regulatory Affairs
Own warehouse and import/wholesale license of pharmaceutical products
GMP and ISO-9001-2001 certificates
Coverage 100% of wholesalers and pharmacies
Miecys Group capabilities
Byelorussia
Local marketing and sales team :
1 Sales and Key Account Manager
1 Product Manager
7 Field Medical/Sales representatives
Regulatory Affairs service
Coverage 80% of private pharmaceutical market and 80% of public
pharmaceutical market
Miecys Group
Business Clients
Manufactures
Wholesalers
Pharmacies
Retail outlets
Doctors
Pharmacists
Government Institutions
Other entities related to the business
Miecys Group
is expert in the
categories :
Cold and flu
Gastroenterology
Gynecology
Ophthalmology
Dermocosmetics
Sedatives preparations
Plasters
Pediatric etc.
Miecys Group
Business Partners
Miecys Group
Success stories
Boiron – is strategic partner since 1997. All products are market
leaders in their categories:
Sedatif PC – No 1 with 32% of MS among natural sedatives
preparations,
Stodal – No 3 with 16% of MS in cough syrups market,
Oscillococcinum – No 3 with 12% in cold and flu preparations market
Coryzalia is the market leader with 250% growth in units in 2011
Boiron
together with Miecys is yearly organizing conferences for
specialists and pharmacists what leads the brands to success.
Miecys Group
Success stories
Urgo – is strategic partner since 1996.
Humer sea water nasal sprays are No 1 with 47% of MS in the
category in the Baltics.
Humer 050 hypertonic has increased by 185% in units in 2011.
Urgo plasters are market leaders in the category; according to official
RAIT survey on brand awareness, for 70% of the target group, Urgo
plasters are products of first choice and associated to high quality.
Miecys Group
Success stories
• Hematogenas and Hema2gen brands are market leaders in
the category of all hematogen (Russian and Byelorussian) with 80% of
MS in the Baltic States.
• Hematogenas is a fudge candy bar, considered as a food
supplement helping anemia treatment.
Success stories:
brand marketing
Short profile of the Baltic States
Lithuania
Latvia
Estonia
Population in Millions
3,1
2,2
1,3
Average monthly
salary in Eur
660
650
850
Unemployment levels
14%
17%
14%
Inflation rate
4,2%
4,8%
5,3%
Number of
pharmacies
1400
846
400
130,04
68,62
35,65
Turnover in OTC
market (million Eur)
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