press kit - SIA Snow Show

2014
PRESS KIT
Pro Skier and Perpetual Cliff Hucker
Julian Carr, Founder of Discrete;
best known for throwing a flip off a
210-foot cliff in 2006.
MEET
discrete HEADWEAR
Discrete headwear is a network of athletes, artists,
and regular old ski bums launched in salt lake
city by pro skier julian carr. What started as a
few beanies has evolved into a full lineup of après
and casual apparel built on the philosophy that
loud, flashy fashion trends serve brands more
than they do customers.
Come by BOOTH 3511 and talk with us!
If you want to go formal, give George Rogers, our marketing guy, a call or email.
304 640 8291 // [email protected]
PARTNERSHIP WITH
PROTECT OUR WINTERS
WHAT’S IN
A NAME?
Founder Julian Carr was sitting in class
Winters are getting dryer and shorter every
We’re rallying skiers and boarders around the
at the University of Utah in 2003 where he
year due to climate change. Politics aside,
country to share their stories and love of
w i n t e r w i t h t h e h a s h ta g # U n i t e d W e P O W .
variables
The word discrete comes from the 15th century
that’s not good for anyone, especially skiers
that exist “in the sense of not support-
Latin word discretus, MEANING separate. Discrete
and snowboarders.
ing or requiring the notion of continuity.”
the company embodies separation from the
was
learning
about
discrete
They’re not only entered to win a killer
pack. We are unique; a concept and style
To combat this reality, Discrete has brought
This is where the name Discrete Headwear was
that follows no trends, opens the door to
t o g e t h e r a n a l l ­s ta r t e a m o f b r a n d s t o
born. A brand that compliments ones unique
individual perception, and keeps a steady
partner with the non­p rofit organization
personal style instead of owning it. Discrete
pulse on simplicity.
continues to grow its offerings based on
gear package, they’re also doing what they
can to keep winters strong for years to come.
Protect Our Winters
this founding principle, paying homage by
We invite you to experience
to unite the winter sports community
naming products after mathematical terms.
Discrete style.
i n t h e f i g h t a g a i n s t c l i m at e c h a n g e .
Learn more at
smarturl.it/UnitedWePOW
FORTAN
Feature Color: Olive
Shorter brim, shallower fit, and a classic solid look for a snapback
with the Discrete badge front and center. Stay classy Wasatch.
featured
PRODUCTS
FORTYONE MITTS
Four fingers plus one thumb equals the
Forty One Mitt. These full leather mitts
ship with Sno-Seal/Beeswax to keep
water out, the classic yet effective way.
Discrete was founded on the concept of
being subtle yet stylish and these
gloves nail that concept.
BERNIE
Feature Color: Jailhouse Stripes
Who’s Bernie? Well find out when you
pick up this extensively fresh pullover hoodie.
DROZ NECKTUBES
One of our most popular items in 2013
is getting a massive expansion in 2014
with over 10 new color options. It might
end up being the most versatile piece of
clothing you own.
Thin and breathable to cover your face
on cold days, double it up on super cold
days, or wear it on your dome to keep the
sweat off your brow as you hike the
ridge line to the next pow stash.
In 2014 this line will be greatly expanded.
DOYONATORS
Named after Discrete team member Brandon Doyon, the
Doyonator is one of our most popular items. It comes in over
five variations for endless style. Wear this beanie folded up,
watchcap-style or roll it all the way down.
Either way you rock this beanie it will
keep you warm and looking great.
VARMO
Feature Color: Olive
We’re getting the band back together and the popular Varmo is back in 2014!
This isn’t your ordinary beanie.
Its knit weave, pom-pom, and stylish side buttons show you’re moving up in the world.
14/15 Team
SKI
athletes
Brody Leven
John Collinson
Sierra Quitiquit
Rachael Burks
Hayden Price
Dash Longe
Cody Barnhill
Wiley Miller
Abe Kislevitz
Julian Carr
JT Holmes
Chris Logan
Dane Tudor
Colter Hinchliffe
Todd Ligare
Dania Assaly
Josh Daiek
Parker Cook
Keri Herman
Mirjam Jaeger
Trevor Akimoto
Walter Wood
Tyler Ceccanti
David Wise
Kalen Thorien
Griffin Siebert
Ross Baker
Erika Vikander
Celia Miller
JP Tomich
Matt Annetts
BOARD
Graham Banks
Hagen Kearney
Sam Taxwood
BASE
Matthias Giraud
Ted Davenport
MTN BIKE
Dustin Schaad
Amanda Cordell
Amanda Batty
Gabe Spotts
Shylio Sweat
SKATE
Matt Fisher