Tqveni qseli 14 wlisaa

ufaso
marti, 2011, N3 (69)
Tqveni qseli
14 wlisaa
siaxleebiT savse kidev erTma
welma Caiara. jeoseli 14 wlisaa.
es ki niSnavs rom
teqnologiebis da novaciebis
samyaroSi Tqven,
Tqven qselTan erTad
kidev erTi, mniSvnelovani
nabiji gadadgiT.
yvelaferi ki 1997 wels daiwyo. am wels
jeoseli saqarTveloSi pirveli GSM operatori gaxda. man pirvelma SesTavaza
momxmareblebs SMS-servisi, xmovani
fosta, roumingi da sxva mravali servisi. es tendencia male tradiciad iqca;
jeoseli, rogorc umsxvilesi finurSveduri holdingis Teliasoneras wevri
kompania msoflioSi danergili mobiluri komunikaciis siaxleebs pirveli
awvdis Tavis abonentebs. pirvelad maTTvis akeTebs yvelaze saintereso aqciebs;
pirvelebi jeoselis abonentebi xdebian
Cveni qveynisTvis umniSvnelovanesi proeqtebis Tanamonawleni.
jeoseli saqarTvelos sakomunikacio bazris absoluturi lideri 2009
wels gaxda. 2011 wlidan ki, mobiluri
nomrebis portabelobis sistemis danergvis Sedegad, kompaniis sabazro
wili da lideroba mniSvnelovnad ga­
moikveTa. yoveldRiurad jeoselis
servisebiT sargeblobis survils Zalian bevri abonenti gamoTqvams.
jeoselis didi ojaxis wevrTa
raodenoba yovelwlierad izrdeba.
gazafxulis dawyebisTanave Tqveni
qseli dabadebis dRes zeimobs da
yvelas gepatiJebaT komunikaciis
did saxlSi.
korporaciuli momsaxurebis
ofisi
jeoselma dabadebis dRe axali korporaciuli momsaxurebis ofisis gaxsniT
aRniSna. axali ofisi 15 marts TbilisSi,
cincaZis 39-Si (saburTalos raioni) kompaniis generalurma direqtorma, osman
Turanma da jeoselis korporaciulma
momxmareblebma erTad gaxsnes.
aRsaniSnavia, rom korporaciu­
li
momsaxurebis ofisis arseboba saqarTvelos komunikaciis sferoSi uprecedento faqtia, romelsac dRemde
analogi ar hqonda.
axali ofisis mizania korporaciuli
klientebis momsaxureba kidev ufro
efeqturi da komfortuli gaxados. am
etapze jeoselis qselSi portirebis
Zalian didi moTxovnis gamo am ofiss
gansakuTrebuli datvirTvac aqvs.
jeoseli, yoveli axali ofisis gaxsnisas am sferoSi arsebul saerTaSoriso standartebs iTvaliswinebs.
Sesabamisad korporaciuli momsaxurebis axal ofisSi Zalian efeqturad
aris realizebuli brendis safirmo
stili, rac kompaniis imijsa da saqmianobis specifikas da individualobas
kidev ufro metad warmoaCens.
marti, 2011, N3 (69)
10 yvelaze iRbliani abonenti
*011# OK _ am nomerze jeoselis milionobiT abonentma gaiara
registracia, iRbliani ki mxolod is 10 abonenti aRmoCnda,
romlis bileTi 15 marts `rusTavi 2~-is pirdapir eTerSi
gaTamaSda. saeTero drois 35 wuTi sakmarisi aRmoCnda imisTvis,
rom 10 adamianis cxovreba radikalurad Secvliliyo.
10 axali `hiundai sonata~ jeoselma Tavis
dabadebis dReze gaaTamaSa.
studia, romelSic jeoselis gaTamaSeba Catarda, galaqtikas hgavda, Tavisi drois meqanizmiT kedelze, ucnauri ganaTebiT da uamravi varskvlaviT,
jeoselis 10 abonenti ki yvelaze bednieri adamiani aRmoCnda am galaqtikaSi.
arasodes araferi momigia. ar vici,
ra reaqcia meqneboda, im aT iRblian
adamians Soris rom vyofiliyavi, romlebmac 15 marts `hiundai sonata~ moiges. 13 bileTi mqonda. es ricxvi kargad
maqvs dacdili da balanss ganzrax ar
vavsebdi, magram kidev erTxel davrwmundi, rom iRbali araviTar kanonzomierebas ar eqvemdebareba. jeoselis
gaTamaSebaSi arc ricxvebis gamocnoba
iyo saWiro da arc bevri fulis daxarjva. mxolod erTxel unda agekrifa
*011#OK da Semdeg yovel daricxul
5 larze avtomaturad iRebdi erT bileTs. mogebulebs Soris or abonents
hqonda mxolod erTi bileTi. ase rom,
maTTan erTad mec kidev erTxel virwmune saswaulebis.
10 `hiundai sonata~ ukve dadis saqarTvelos quCebSi. Tu jer kidev ar xarT
jeoselis abonenti, gadmoerTeT Cvens
qselSi da daelodeT uamrav saCuqars
da siurprizs jeoselisgan.
tariel ivaniaZe vanis raionidan,
16 wlis: erTi bileTi mqonda da arc
mifiqria, rom movigebdi. RvTis wya-
lobiT, gamimarTla. dutas darekvidan
ramdenime wuTSi Cvens ezoSi uamravi
adamiani Seikriba. Cemi Zveli `volgis~
gasaRebi aviRe da visrole _ vinc daiWers, imisi iyos-meTqi. jeoselis gaTamaSebiT orma adamianma movigeT avto-
rom veRar vpasuxobdi dutas. erTaderTi, risi Tqmac movaxerxe, Cemi saxeli
iyo. sul sami bileTi mqonda. arasdros
araferi momigia. amitom jer kidev ar
movsulvar azrze.
samsaxurma moawyo lataria. manqana
movige. marti CemTvis iRbliani Tvea. Zalian bednieri var. vurCev yvelas, vinc
jer kidev ar aris jeoselis abonenti,
gaerTiandes jeoselis samyaroSi.
maria afanaseva moskovidan, 18
wlis: moskovidan var, Savi zRvis universitetSi vswav­lob. wina dReebSi vi-
rusudan SveliZe Tbilisidan, 17
wlis: wels vabareb universitetSi da
vmecadineobdi, amitom ver vuyurebdi
televizors. 5 bileTi mqonda. mogebaze
arc mifiqria, ubralod, angariSs rom
vavsebdi, dagrovda bileTebi. rodesac
oTaxidan gamovedi, davinaxe, rom viRa-
mobili: me _ `hiundai sonata~, xolo
Cemma mezobelma _ `volga~.
akaki sabaSvili yvarlidan, 27
wlis: axali Camosuli var evropidan.
adrec jeoselis abonenti viyavi da
axlac amave qselSi CaverTe. 3 bileTi
mqonda, Tumca, darwmunebuli viyavi,
rom movigebdi, radgan jeoseli mwya-
Racebi mirekavdnen da mexumrebodnen.
amitom ar davijere, dutam rom dareka. SokSi var. marTvis mowmoba jer ar
maqvs. axla vapireb aRebas.
vefxvia qoroRliSvili wavkisi­
dan, 25 wlis: namdvilad ar velodi, amden bileTSi Cemi nomeri Tu amovidoda.
ise vyvirodi, xma davkarge... 16 bileTi
lobs. 9 manqana rom gaTamaSda, imedi
gadamewura, magram kidev erTxel davrwmundi, rom jeoseli iRbliani qselia
CemTvis. 5 wlis win, dutas gaTamaSebaSi, televizori movige. maSinac ori nomeri iyo darCenili _ 4 da 7. me 7 nomeri
avirCie da 4 nomerSi aRmoCnda avtomobili. axla vapireb iRblian borbalSic
vcado bedi. didi madloba jeosels. me
mudam misi erTguli abonenti viqnebi.
avTandil varSaniZe baTumidan, 26
wlis: me `hiundai sonata~ myavs, Zveli
modeli. gaTamaSeba daiwyo Tu ara,
pirveli Cemi nomeri amovida. Cemi megobris nomeric CemsaviT 200-ze iwyeba.
mqonda. cxovrebaSi araferi momigia.
ojaxSi yvela jeoselis abonenti varT.
didi madloba jeosels _ man sul ramdenime wuTSi gamabedniera.
cam moigo. ukan gasvlas vapirebdi. am
dros dutam amoiRo bileTi da Tqva, ra
magari nomeriao. wina ricxvebi daemTxva
da gavCerdi. ver gadmovcem im reaqcias,
rac im wuTebSi mqonda. CemTvis es pirveli manqanaa. jeoselTan da dutasTan
garkveulwilad dakavSirebuli var. `vabankSi~ 4 nomeri viyavi, xolo Cemi saqmro jeostareli dito qisiSvilia.
Tengiz gordiaSvili Tbi­
lisidan,
58 wlis: socialuri momsaxurebis saagentoSi vmuSaob. Cemma TanamSromlebma miTxres, aqamde kidev ar gvjeroda
gaTamaSebebis, axla davrwmundiT, rom
nebismier adamians SeuZlia moigos av-
natalia gurgenaSvili Tbi­li­si­
dan, 28 wlis: yvelani saxl­Si viyavi da
erTad vuyureb­diT gaTamaSebas. 11 bileTi mqonda, Tumca ar megona, rom movigebdi. zustad erTi wlis win, martSi,
tomobilio. 14 bileTi mqonda. daRlili viyavi da CameZina. roca gameRviZa,
3 manqana ukve gaTamaSebuli iyo. dutam
rom dareka, ZilburanSi viyavi. didi
madloba jeosels, aseTi saCuqriT rom
gamaxara.
vinatre, netav me viyo an Cemi megobarimeTqi da daireka kidec. ise avReldi,
dasasruli me-4 gverdze
2
marti, 2011, N3 (69)
jeoselis
socialuri
proeqti
SesaZleblobebi SeuzRudavia
naTia
gogolaSvili
usityvod
naTqvami
sanam am gzavnilis mTavar
Temas Sevexebode, minda oriode sityviT erT mniSvnelovan
da saTuT Temas Sevexo..
sul ramdenime wlis win
didi sabWoeTi Tamamad gaiZaxoda, rom mas invalidebi ar
hyavda. misi dangrevis Semdeg
ki aRmoCnda, rom, rogorc yvela sxva sistemas, masac bevri
hyavda da Tanac datyvevebulic. gavida dro. sazogadoebam
isini ki dainaxa, magram `daadgina~, rom invalidobas sqesi ar
gaaCnda.
ver vityvi, rom ana goguaZe
pirvelia am saqmeSi. adrec bevri mcdeloba iyo imisa, rom am
moZraobaSi qaluri da mamakacuri sakiTxebi erTmaneTisgan
gaemijnaT, magram, rogorc aRmoCnda, yvelafris kargad warmoCenas mxolod keTili neba
ver gansazRvravs.
rodesac proeqt `me anias~
SesaZlo gagrZelebis varianti
movismine, romlis mixedviTac
avtors Tavisi saTqmelis kidev
ufro gasamZafreblad amjerad
etlSi Zlieri sqesis warmomadgenlebi unda Caesva, guli damwyda. ratomRac megona, rom im
qalur elementebs, romlebic
am proeqtis Sedegad SeiZina
SezRuduli SesaZleblobebis
mqone pirTa moZraobam, raRac
mainc daakldeboda.
2009 wlis 3 dekembers ganaxlebuli sakoncerto darbazi axla ukve im adamanebsac
epatiJeboda, romelTaTvisac
kari ki Riaa, magram xSir SemTxvevaSi am karamde misasvleli gza ar arsebobs. darbazSi asasvleli kibis gverdiT
dagebuli pandusebis daniSnulebisa da misi mniSvnelobis
ufro naTlad gacnobierebisTvis gamofenis avtorma damTvalierebeli `aiZula~ mSveniereba daenaxa iq, sadac mas
naklebad eloda. TiToeuli
foto iyo surviliT, grZnobiT da emociiT savse gzavnili
sazogadoebisTvis, gzavnili,
gaxdi Cemi-ani
3
romelic kidev erTxel adasturebda, rom mSveniereba da
silamaze
naklebad
hguobs
zRudeebs. ubralod, zogjer
misi gamoxatvis saSualebebi xelovnurad izRudeba.
imisTvis, rom uneburad ar
gavxdeT am xelovnuri barierebis Semqmnelebi, ana goguaZe
gamosavals gvTavazobs: `gaxdi
Cemiani~. swored ase hqvia axalgazrda xelovanis axal proeqts, romlic man jeoselis,
`nanukas Sousa~ da Tbilisis
meriis xelSewyobiT ganaxorciela. pirveli `anasianebi~ ki
yvelasTvis cnobili adamianebi
gaxdnen. Tu dRes is fotoebi,
romlebic maT SezRuduli SesaZleblobebis mqone bavSvebTan
erTad gadaiRes, mxolod problemis warmoCenas emsaxureba,
xval aucileblad waadgeba Tavad im sazogadoebas, romelmac gadawyvita srulyofili
gaxdes. manamde ki fotoebi
popularul SouSi gamoifina
da gadacemis Temac SezRuduli
SesaZ­
leblobebi iyo. mas Semdeg, rac proeqtSi monawile
adamia­
nebma sazogadoebas gaacnes TavianTi damokidebuleba am sakiTxisadmi, jeri midga
im kompaniebsa Tu saxelmwifo
dawesebulebebze,
rom­lebic
TavianTi saqmianobiT cdiloben fizikuri Tu fsiqologiuri barierebis daZlevas. am
sakiTxze jeosels sakmaod bevri ram aqvs mosayoli. rac mTavaria, kompaniam naTlad gaacnobiera, rom adamianis SesaZleblobebi SeuzRudavia, rom am
SesaZleblobebis gamosavlenad
ubralod saTanado pirobebia
saWiro. am pirobebis Seqmna ki
Tavisufali gadaadgilebis saSualebis SeqmniT unda daiwyos.
amitom kompaniaSi xan proeqt
`me - aniasa~ da `gaxdi Cemianis~
xelSewyobaze zrunaven, xan axlad Seqmnil ofiss ukeTeben
panduss.
Tavis mxriv, qalaqis meria
sazogadoebas hpirdeba, rom
municipalitetebsa da sazogadoebis TavSeyris adgilebSi
gazafxulidanve daiwyebs pandusebis dagebas.
`msgavsi proeqtebis Seqmna
iman ganapiroba, rom CvenSi arc
erT saxelmwifo da kerZo dawesebulebas ara aqvs pandusebi.
amitom Cveni mizania mudmivad SevaxsenoT es problemebi
im adamianebs, romelTac maTi
mogvareba SeuZliaT.~ es ana
goguaZis sityvebia. amas axalgazrda qalbatoni usityvod,
Tavisi xelovnebiT ambobs.
`zogierTisTvis fotografia mxolod aRbeWdili kadri
an SeCerebuli wami- mogonebaa...
CemTvis ki istoriaa Tavisi warsuliT, awmyoTi da momavliT.
Cemi yvela foto ase iqmneba.
yvela kadri Cemi cxovrebis esa
Tu is periodia. TiToeuli fotoTi me vyvebi ambavs...
es ambavi ki yvelasia.
marti, 2011, N3 (69)
10 yvelaze iRbliani abonenti
dasawyisi me-2 gverdze
Jana wurwumia Cxorowyudan, 32
wlis: amJamad TbilisSi vcxovrob Cems
SvilebTan erTad. arc erT gaTamaSe-
SemeSinda, rame ar damarTnodaT. Cemi
Svilebis dabadebis Semdeg aseTi bednieri wuTebi ar mqonia. didi madloba
dutas da jeosels.
konstantine dmitrievi Tbili­
sidan, 30 wlis: arc erT gaTamaSebaSi
monawileoba ar mimiRia. samsaxurSi
viyavi, mesiji rom momivida. sruliad gulgrilad davregistrirdi da
iqve damaviwyda. gadacemis dros rom
damirekes, ver mivxvdi, raze melaparakebodnen. saerTod aRar maxsovda.
yurmili rom davkide, gavagrZele Cemi
saqme kompiuterTan. ga­mu­dmebiT rekavda telefoni, megobrebi milocavdnen
da meubnebodnen, rom namdvilad me vi-
baSi ar mimiRia monawileoba. jeoselis mesiji rom miviRe, ar davijere.
maRaziaSi vmuSaob da xmamaRla vTqvi
mesijis Sesaxeb. erT-erTma klientma
miTxra, marTalia, jeoseli 10 manqanas
aTamaSebs da SegiZliaT daregistrirdeTo. sxvaTa Soris avkrife *011#OK
da mas Semdeg arc gamxsenebia. mxolod
erTxel Cavricxe 5 lari. ase rom, erTi
bileTi mqonda. gaTamaSebis dros erT
Cvens axlobels vgulSematkivrobdiT,
radgan mas 24 bileTi hqonda. imdenad
ar mjeroda, rom aRarc ki maxsovs, ras
vlaparakobdi. dabneuli dutas veubnebodi, Tu namdvilad Sen xar, xeli
damiqnie-meTqi. bavSvebs ise gauxardaT,
`oqros brendi~ _ jildo
yvelaze warmatebul kompanias
yavi kote, romelmac manqana moigo. maSin mivxvdi, rom marTla movige manqana.
sami bileTi mqonda. arasdros myolia
avtomobili. axla jeoselis wyalobiT
es survili avisrule.
4
`oqros brendis~ dajildoebis ceremonia 2006 wlidan tardeba. is yvelaze
prestiJul da gavlenian biznesdajildoebad aris aRiarebuli.
jeoseli wels ukve meeqvsed gaxda
`oqros brendis~ mflobeli, xolo
ukve mesamed miiRo `platinis bren­
di~. SeiZleba amas tradiciuli gamarjvebac ewodos, radgan jeoseli mudam
xvdeba saukeTeso kompaniebs Soris da
imsaxurebs oqros brends.
komerciuli da samrewvelo organizaciebis dajildoeba da sazeimo
vaxSami 14 marts sasturmo `redisonSi~
korespondentebi: arCil xatiaSvili,
Tamar dvali
naTia gogolaSvili
foto: zviad nikolaiSvili
dakabadoneba da beWdva: Sps „sezani~
stili: ÍÀÍÀ ãÏáÀÒÉÞÄ
4
gaimarTa. `oqros brendi~ gamoavlens
da ajildoebs im kompaniebs, romlebmac brendingul saqmianobaSi gansakuTrebul warmatebebs miaRwies. nominant brendebs maTi popularobis da
kompaniis mier am brendTan dakavSirebiT warmoebuli kreatiuli sareklamo
kampaniis gaTvaliswinebiT arCeven.
rogorc dajildoebis ceremoniaze
saRamos organizatorebma ganacxades,
wlevandeli nominantebi ekonomikis
eqspertebma, finansistebma, savaWrosamrewvelo palatisa da amerikis savaWro palatis warmomadgenlebma SearCies.
ÂÀÌÏØÅÄÚÍÄÁÖËÉ ÌÀÓÀËÄÁÉÓ ÂÀÌÏÚÄÍÄÁÉÓ ÀÍ ÝÉÔÉÒÄÁÉÓ ÛÄÌÈáÅÄÅÀÛÉ ÂÀÆÄÈ
„ÃÉÀËÏÂÉ+~-ÉÓ
ÌÉÈÉÈÄÁÀ ÀÖÝÉËÄÁÄËÉÀ.
ISSN 1512-3049
`jeoselis~ korporaciuli komunikaciis ganyofileba
ÔÄË: 770100, ×ÀØÓÉ: 770104, e-mail: [email protected]