Case Study - Innovation720

Case Study
Program Type:1SPNP30.™
Retail Partner:5BSHFU'PPE"WFOVF
Content Partner:8BSOFS#SPT
Beverage Partner:$PDB$PMB
Highlights:MJGUJOCFWFSBHFTBMFT
HBNFDPVQPOBDUJWBUJPO
i5BSHFUBEWFSUJTFEUIF*O-JE$%)BSSZ1PUUFS$PDB$PMB
QSPNPUJPOJODPOKVODUJPOXJUIUIFMBVODIPGUIF)BSSZ1PUUFS
&"WJEFPHBNF"TBSFTVMUPGUIJTQSPNPUJPO5BSHFUFYDFFEFE
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FYDFFEFE TBMFT QMBO CZ PWFS BOE IBE QPTJUJWF NBUVSF
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UIFFMFDUSPOJDTEFQBSUNFOU/PUPOMZEJEUIFZFYDFFEUIFJS
GPSFDBTUGPSUIFXFFLUIFZCFBUUIFJS1MBZTUBUJPOGPSFDBTUCZ
PWFS5IJTXBTHSFBUDPOTJEFSJOHUIBUUIFZBMSFBEZIBE
BOBHHSFTTJWFQMBOUPPWFSDPNFw
(&3"3%+(*645*/0
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Case Study
Program Type:1SPNP#PPL™
Retail Partner:".$5IFBUFST
Content Partner:$#4
Beverage Partner:$PDB$PMB
Highlights:MJGUJOMBSHFCFWFSBHFTBMFT
NJMMJPOQSFNJVNCPPLMFUT
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EJTUSJCVUFEBTQBSUPGBOBUJPOBMQSPNPUJPOBU".$UIFBUSF
DPNQMFYFT5IFDPMPSGVMQBHFCPPLMFUXBTEFTJHOFEXJUI
BOBDDPSEJPOGPMEUPåUJOUPUIFQBUFOUFE1SPNP#PPL™MJE
5IFCPPLMFUGFBUVSFEQSPNPUJPOTGPSUXPPG$#4TUPQTJUDPNT
i&WFSZCPEZ-PWFT3BZNPOEwBOEi5IF,JOHPG2VFFOTwBT
XFMMBTBTXFFQTUBLFTFOUSZGPSN5IFQSPHSBNSFTVMUFEJOBO
MJGUJOMBSHFCFWFSBHFTBMFTBUQFSVOJU
Case Study
Program Type:-JE3PDL®1SPNP30.™
Retail Partner:4CBSSP3FTUBVSBOUT
Content Partner:-JGFIPVTF
Beverage Partner:1FQTJ
Highlights:MJGUJOUSBOTBDUJPOT
MJGUJOBWFSBHFPSEFS
XFFLQSPHSBNTPMEPVUJOXFFLT
"OUIPOZ .JTTBOP BO FYFDVUJWF BU 4CBSSP XBT
MPPLJOHGPSBXBZUPBUUSBDUUFFOTUPUIFQJ[[BBOE
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JOKVTUXFFLTBOEJOUIFQSPDFTTSBJTFEESJOLSFWFOVF
.JTTBOPIBTPSEFSFENJMMJPONPSFPGUIFNJOJ$%T
UIFMBUFTUBOFYDMVTJWFNJYPGNVTJDGSPN#SJUOFZ4QFBST
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BOENVTJDw.JTTBOPTBZTi*UTFYDJUJOHw
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Consumer
Housewares
Award
(0-%5IF3FDPSEJOH*OEVTUSZ
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Case Study
Britney Spears
Black Eyed Peas
Bubba Sparxxx
5IFåSTUPGUXP#SJUOFZ4QFBST-JE3PDL®FOIBODFE$%30.T
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FYDMVTJWFTOFBLQFFLPGi#SBWF/FX(JSMwGSPNIFSFBHFSMZ
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BMUFSOBUJWFIJQIPQDSFX#MBDL&ZFE1FBTBOEUIFUJUMFUSBDL
GSPN 4PVUIFSO SBQ TFOTBUJPO #VCCB 4QBSYYYT TPQIPNPSF
BMCVN%FMJWFSBODF
Program Type:-JE3PDL®1SPNP30.™
Retail Partner:4CBSSP3FTUBVSBOUT
Content Partner:+JWF3FDPSET
Beverage Partner:1FQTJ
Highlights:NJMMJPOVOJUTTPMEPVU
1-"5*/6.(0-%
5IF3FDPSEJOH*OEVTUSZ
"TTPDJBUJPOPG"NFSJDB3*""
Case Study
BRITNEY SPEARS
BOWLING FOR SOUP
NICK CANNON
LISTEN TO YOUR LID II, VOL 2
/PX#SJUOFZJTGFBUVSFEPOIFSTFDPOE-JE3PDL¥1BJSFE
XJUIBSUJTUT#PXMJOHGPS4PVQBOE/JDL$BOOPOUIJTTBNQMFS
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TXFFQTUBLFT XJUI UIF XJOOFS HFUUJOH B QBJS PG QSFNJVN
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1-"5*/6.(0-%
5IF3FDPSEJOH*OEVTUSZ
"TTPDJBUJPOPG"NFSJDB3*""
Program Type:-JE3PDL®1SPNP30.™
Retail Partner:4CBSSP3FTUBVSBOUT
Content Partner:+JWF3FDPSET
Beverage Partner:1FQTJ
Case Study
AVRIL LAVIGNE
LISTEN TO YOUR LID, VOL. III
"WSJM -BWJHOF JT GFBUVSFE JO UIJT -JE3PDL¥ UIBU MBVODIFE
FYDMVTJWFMZBU4CBSSPSFTUBVSBOUT
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FYDMVTJWF $% 5IF EJTD TUBSUT XJUI %POU 5FMM .F B USBDL
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GVSUIFSEFNPOTUSBUFTIPXUIJTQPXFSGVMZPVOHBSUJTUJTOPU
BGSBJE UP ESBX IFS MJOFT DMFBSMZ JO UIF TBOE (FU UIF CFTU
TFBUTBUUIFTIPXBTZPVFYQMPSFQPXFSGVMMJWFWFSTJPOTPG
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3PVOEJOHPVUUIJTEJTDJTFYDMVTJWFDPOUFOUJODMVEJOH"WSJM
-BWJHOFXBMMQBQFSTBOETDSFFOTBWFST
Program Type:-JE3PDL®1SPNP30.™
Retail Partner:4CBSSP3FTUBVSBOUT
Content Partner:"SJTUB3FDPSET
Beverage Partner:1FQTJ
1-"5*/6.(0-%
5IF3FDPSEJOH*OEVTUSZ
"TTPDJBUJPOPG"NFSJDB3*""
Case Study
5IJT 1SPNP30.™ DPOUBJOT BO FYDJUJOH TXFFQTUBLFT
ESJWJOH DPOTVNFST POMJOF $JOFNBSL SFNBSLFE UIBU
DPOTVNFST DPOUJOVFE UP BTL GPS UIF 1SPNP30.™
MPOH BGUFS UIF DBNQBJHO IBE FOEFE -BSHF ESJOL TBMFT
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Program Type:1SPNP30.™
Retail Partner:$JOF.BSL5IFBUFST
Content Partner:/JOUFOEP
Beverage Partner:$PDB$PMB
Highlights:QSPNPUJPOSFHJTUSBUJPOGSPN$%
MJGUJOMBSHFCFWFSBHFTBMFT
QBTTBMPOHSBUF
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JODSFBTF JO DPODFTTJPO TBMFT $JOFNBSL DPOTJEFST UIJT
QSPNPUJPOBIVHFTVDDFTT
Case Study
Program Type:1SPNP#PPL™
Retail Partner:4IFFU[3FTUBVSBOUT
Content Partner:4IFFU[$PVQPOT
Highlights:
Case Study
Program Type:1SPNP30.™
Retail Partner:8FOEZT3FTUBVSBOUT
Content Partner:4IBLJSB
Beverage Partner:1FQTJ
Case Study
Alanis Morissette
Ben Jelen
Tyler Hilton
ATVNNFSPGGVOXJUI#MJNQJFBOE-JE3PDL®XBTEFMJWFSFE
JO UIF åSTU GVMMTJ[F -JE3PDL $% 5IF $% GFBUVSFE USBDLT
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XBT QBDLFE XJUI DPODFSU JOGPSNBUJPO DPVQPOT BOE
EPXOMPBETTVDIBTXBMMQBQFSTDSFFOTBWFSTBOEFDBSET
4.00x MULTI PLATINUM
Program Type:-JE3PDL®1SPNP30.™
Retail Partner:#MJNQJF3FTUBVSBOUT
Content Partner:"MBOJT.PSJTFUUF
Beverage Partner:1FQTJ
1-"5*/6.(0-%
5IF3FDPSEJOH*OEVTUSZ
"TTPDJBUJPOPG"NFSJDB3*""
Case Study
Program Type:1SPNP30.™
Retail Partner:.D%POBMET3FTUBVSBOUT
Content Partner:&MFDUSPOJD"SUT
Beverage Partner:$PDB$PMB
Case Study
Program Type:1SPNP30.™
Retail Partner:7JMMBHF4LZ$JOFNBT
Content Partner:#MPDLCVTUFS
Beverage Partner:$PDB$PMB
Case Study
Program Type:1SPNP30.™
Retail Partner:%JTOFZ5IFNF1BSLT
Content Partner:%JTOFZ
Beverage Partner:$PDB$PMB
Case Study
Program Type:1SPNP30.™
Retail Partner:)PZUT$JOFNBT
Content Partner:9#PY5FMFDPN#PPTU.PCJMF
"UBSJ
Beverage Partner:$PDB$PMB
Highlights:.PWJF4BNQMFSXJUIB5951SPNPUJPO
0WFSMBZ
Case Study
Program Type:1SPNP30.™
Retail Partner:)BSEFFT3FTUBVSBOUT%VCBJ
Content Partner:
Beverage Partner:1FQTJ
Case Study
5IJT FEJUJPO PG -JE3PDL GFBUVSFE IVHF TBWJOHT GSPN
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QVUTMJWF/"4$"3BDUJPOJOUIFQBMNPGUIFJSIBOE
Program Type:-JE3PDL®1SPNP30.™
Retail Partner:3FHBM&OUFSUBJNFOU(SPVQ
Content Partner:%JTOFZBOE/FYUFM
Beverage Partner:$PDB$PMB
Case Study
Program Type:1SPNP%FDPEFS™
Retail Partner:7JMMBHF4LZDJUZ$JOFNBT
Content Partner:"UBSJ9#PYBOEUIF8BSFIPVTF
Beverage Partner:$PDB$PMB
Case Study
Three Doors Down
Busted
Jo Jo
5ISFF HSFBU BSUJTUT o UXP HSFBU EJTDT 5BDP #FMM BOE
-JE3PDL¥ MBVODIFE UXP EJTDT GFBUVSJOH TPOHT BOE
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BTXFMM
BTQIPUPTCJPTBMCVNOFXTBVEJPFDBSETXBMMQBQFST
BOETDSFFOTBWFSTGPSCPUIBSUJTUT
Program Type:-JE3PDL®1SPNP30.™
Retail Partner:5BDP#FMM3FTUBVSBOUT
6.00x MULTI PLATINUM
Content Partner:
Beverage Partner:1FQTJ
Highlights:
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1-"5*/6.(0-%
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Case Study
Elvis Presley
5XPEJHJUBMMZSFNBTUFSFE&MWJT1SFTMFZTPOHTi#MVF4VFEF
4IPFTwBOEi5SPVCMFwGSPNUIF#.(4USBUFHJD.BSLFUJOH
SFMFBTF &-7*4 /% 50 /0/& XFSF QSFSFMFBTFE PO B
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PG &-7*4 /% 50 /0/&w TBJE $MJGG .BSLT QSFTJEFOU
NBSLFUJOHBOETBMFT3FHBM$JOF.FEJB
Program Type:-JE3PDL®1SPNP30.™
Retail Partner:3FHBM$JOFNBT6OJUFE"SUJTUT
5IFBUSFT&EXBSET5IFBUSFTBOE
)PZUT$JOFNBT
Content Partner:#.(
Beverage Partner:$PDB$PMB
6.00x MULTI PLATINUM
1-"5*/6.(0-%
5IF3FDPSEJOH*OEVTUSZ
"TTPDJBUJPOPG"NFSJDB3*""
Case Study
Janet Jackson
+BOFU+BDLTPO-JE3PDL¥GFBUVSFEBOFYDMVTJWFi*
8BOU:PVwSFNJPYCZ&4NPPWFGSPNUIFBSUJTJUT
SFMFBTF Damita Jo UIF i* 8BOU :PVw WJEFP
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&EXBSET 5IFBUSFT OBUJPOBMMZ CMFOHJOH UPEBZT
NPTUQPQVMBSNVTJDXJUITQFDJBMDPOTVNFSPGGFST
UP DSFBUF WBMVBCMF BOE JOUFSBDUJWF DPOTVNFS
FYQFSJFODFT
Program Type:-JE3PDL®1SPNP30.™
Retail Partner:3FHBM$JOFNBT6OJUFE"SUJTUT
5IFBUSFT&EXBSET5IFBUSFTBOE
)PZUT$JOFNBT
Content Partner:7JSHJO3FDPSET
Beverage Partner:$PDB$PMB
1-"5*/6.(0-%
5IF3FDPSEJOH*OEVTUSZ
"TTPDJBUJPOPG"NFSJDB3*""
Case Study
5ISPVHI B SFHJPOBM -JE3PDL® QSPHSBN .D%POBMET
SFTUBVSBOUT PGGFSFE 5IF 4JNT GBOT UIF åSTU PQQPSUVOJUZ
UPFYQFSJFODFBOFYDMVTJWFJOTJEFHMJNQTFJOUP5IF4JNT
UIF NVDIBOUJDJQBUFE TFRVFM UP UIF UPQ TFMMJOH 1$
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DIBSBDUFST BOE BMNPTU BO IPVST XPSUI PG CFIJOEUIF
TDFOFTJOUFSWJFXTBOEJOTJHIUPOUIFHBNFTTFRVFM
Program Type:1SPNP30.™
Retail Partner:.D%POBMET
Content Partner:&MFDUSPOJD"SUT
Beverage Partner:$PDB$PMB
i5IF4JNTBQQFBMTUPBOFYUSFNFMZCSPBEDSPTTTFDUJPO
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Case Study
Program Type:1SPNP30.™
Retail Partner:3FHBM$JOFNBT
Content Partner:&MFDUSPOJD"SUT
Beverage Partner:$PDB$PMB
Case Study
MEDIA Case StudIES
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AWARDS
6.00x MULTI PLATINUM
6.00x MULTI PLATINUM
ELVIS PRESLEY
3 DOORS DOWN
A LITTLE LESS
CONVERSATION
HERE WITHOUT YOU
VIDEO SINGLE/GROUP
VIDEO SINGLE/SOLO
VARIOUS
MARY J. BLIGE
LISTEN TO YOUR LID II
NOT TODAY
SHORTFORMALBUM
VIDEO SINGLE/SOLO
VARIOUS
BUSTED
LISTEN TO YOUR
LID II, VOL 2
LISTEN TO YOUR
LID, VOL. IV
SHORTFORMALBUM
SHORTFORMALBUM/GROUP
VARIOUS
LISTEN TO YOUR LID
SHORTFORMALBUM
JANET JACKSON
I WANT YOU
(ESMOOVE REMIX)
SINGLE/SOLO
AVRIL LAVIGNE
LISTEN TO YOUR LID,
VOL. III
SHORTFORMALBUM/SOLO
Consumer
Housewares
Award
Noel
Horizon Awards
Best of Category
4.00x MULTI PLATINUM
ALANIS
MORISSETTE
EVERYTHING
VIDEO SINGLE/SOLO
Jesse McCartney
American Graphic
Design Award
Design Excellence