see our 2016 brand book

2016
Table of Contents
04
08
About Nemire
Nemire Products
06
10
Nemire Field Team
Nemire Live Motion
NEMIRE 2015
About
Nemire
Many products set out to capture a targeted market, but in rare instances, the
reverse is true. When the original Nemire lures landed in the hands of coastal
fishermen and guides, they were so innovative and so successful that people
everywhere demanded more. The market spoke. Today those original Nemire
products have become staples for every angler targeting redfish and speckled
trout. At Nemire, we don’t take this for granted. Using the same spirit of
innovation that brought us this far, we have taken this platform and created an
entirely new line of Nemire Fishing Products. Born and raised on the Gulf Coast,
the Nemire team has coupled experience with proven innovation to create the
most comprehensive offering of coastal fishing products available.
“While I have lived in many parts of the United States, I have never let go of my coastal
roots. Whether it was the mountains of Park City or the hustle and bustle of Chicago, I have
never let go of the lifestyle. It is my lifestyle; it is who I am and who I want to be. At Nemire,
when we say ‘Coast Through Life,’ we really mean it.”
​shane michelli
nemire fishing
www.nemirefishing.com
PAGE 4
NEMIRE 2015
NEMIRE LURES
TIDE RIPPER
CRIPPLE
NEMIRE IS MORE
THAN A BRAND
IT IS A WAY OF LIFE.
IT IS QUALITY, INNOVATION
AND PRODUCTS YOU CAN TRUST.
PAGE 6
This innovative twitch bait allows you to “walk
the dog” underwater. This lure perfectly mimics a
crippled baitfish and also features a unique weight
system that doubles as a rattle. As with all of the
Nemire line, we only use premium saltwater hooks.
NEMIRE 2015
NEMIRE LURES
NEMIRE LURES
NEMIRE LURES
TOP
RIPPER
TIDE RIPPER
JERK
TIDE RIPPER
CRANK
Walk the dog with this lure and draw a crowd. This
lure has the bulk, noise, and water displacement
to ensure topwater explosions.
One of the most effective techniques regardless
of species is suspending and twitching. Now you
can do it with some of the most electrifying colors
and patterns on the market. This lure comes in a
5” Big Jerk, and a smaller version for those times
conditions demand it.
This uniquely designed flatside crankbait has an
innovative weight transfer system that allows you
to hit your target even in the windiest conditions.
With a 2 foot to 4 foot depth, it is the perfect
shallow water cover searching bait.
PAGE 7
NEMIRE LURES
RED
RIPPER
The Nemire Red Ripper has been the most innovative spoon on the market, since its introduction.
No other spoon has anything like its patented metal sound chamber whichs fish can’t resist. The Red
Ripper has a unique left to right motion that mimics baitfish movements and an amazing 180-degree
wobble that helps accentuate the sound chamber in the bait. This is the lure that started the Nemire
Revolution.
NEMIRE 2015
NEMIRE LURES
SPIN
RIPPER
When it’s time to throw a spinner bait, the best
choice is the Spin Ripper. Our Spin Ripper employs
the same patented sound chamber as the Red
Ripper, but adds a Colorado blade spinner for
extra vibration and enticement.
NEMIRE LURES
BUZZ
RIPPER
We added an inline buzzer blade to the Red Ripper
and created top water madness. The 180-degree
wobble of the patented spoon along with the
buzzer blade will disturb the morning ritual of
even the most finicky fish.
PAGE 9
NEMIRE 2015
COMING
SOON!
COMING
SOON!
MORE SCIENCE.
LESS CHANCE.
COMING
SOON!
MORE SCIENCE.
LESS CHANCE.
PAGE 10
NEMIRE 2015
JOHN JACKSON
John Jackson is a Louisiana native and is an avid
outdoorsman. In his free time John is world-class
photographer, producer, storyteller, host of a television
show, shuttle driver for the Jackson clan, and is Carla’s
husband. John’s latest project is Out Da’ Bayou, a
television show that is based on Louisiana’s most
favorite things: food, outdoor adventure, and tourism.
John has been producing award-winning TV for the
past 16 years. He has worked with networks such as
HBO, ESPN, ABC, CBS, The Outdoor Channel, and the
Sportsman Channel and more personalities than we
have room to list.
“Throwing a Nemire Red Ripper at
a tailing redfish is like throwing a
cup of gasoline on a fire.”
NEMIRE FIELD TEAM LIASON
“John plays a key role in helping
our brands stay fresh, relevant,
and true to who we are. He is a
liaison with our field team, part
of our marketing and branding
think tank, and a tireless
outdoorsman. John is an asset
to our team and ultimately to
the customer’s we serve.”
- SHANE MICHELLI Nemire Fishing
- JOHN JACKSON, HOST OF OUT DA’ BAYOU TV PAGE 11
www.NEMIREFISHING.com
TNO FISHING FAMILY