retailer - Maryland Lottery

RETAILERREPORT
MARYLAND LOTTERY
JANUARY/FEBRUARY 2014
A newsletter for Maryland Lottery retailers
MARYLAND LOTTERY OFFERS MOBILE APP
Spread the word! Your players can take the Maryland
Lottery everywhere they take their smart phones. Our
free mobile application is available for download from
the Apple or Android app stores or at mdlottery.com.
We launched the app in late fall to rave reviews.
In fact, through late December, 15,000 players had
downloaded the app. Players will still come to you to
buy their favorite Lottery terminal games and scratchoffs but you can direct them to the app as a great
resource for Lottery information. Players can use the
app to:
• Look up winning numbers.
• Check jackpot amounts.
• Set up phone alerts for jackpots that roll to a
specific level.
• Search for scratch-offs by name, start dates,
ticket descriptions and more.
• Randomly generate numbers for fun when
playing Mega Millions, Multi-Match or Powerball.
In February, players can download the app and
enjoy interactive play tied to a $3 scratch-off, Bonus
Crossword. The scratch-off will have a unique code
that entitles
players with
non-winning
tickets to
play a mobile
version of the
scratch-off on
their smart
phone. They
can play for
fun or for
prizes of cash
coupons or
points for the
My Lottery
Rewards program.
Be sure to instruct your employees to ask players
if they know about the mobile app and the extended
online play offered by the Bonus Crossword scratchoff. Detailed information on both the app and this new
scratch-off are on our website at mdlottery.com. We
look forward to your feedback!
RETAILER SPOTLIGHT: SHOP MART LIQUORS IN BALTIMORE
Friendly customer service, a
core group of loyal Maryland
Lottery players, strong product
merchandising and a great
business location are key factors
in the sales success story of Shop
Mart Liquors in Baltimore.
A Maryland Lottery retailer
CONTENTS
Regional Retailer Meetings
Medal Madness
Scratch-offs / Claim Dates
Winners
2
4
5
8
since January 2009, Shop Mart
Liquors is five years young and
going strong. The thriving business
is situated at 3581 Washington
Boulevard in a shopping center
with powerhouse neighbors such as
Walmart, Office Depot and Petco.
Heading up the 3,400-squarefoot operation are business partners
Rupen Desai of Elkridge and Ankit
Patel of Catonsville. The Lottery
selected their store for its first class
of SalesMaker sites. The two men
have nearly 35 years of combined
business experience and had already
Partner Ankit Patel awaits customers
set up a separate L-shaped Lottery
counter to give players room to
fill out playslips and buy terminal
games and scratch-offs.
(Continued on page 7)
RETAILER REPORT
1800 Washington Blvd., Suite 330
Baltimore, MD 21230
mdlottery.com
gaming.mdlottery.com
Extrema Lottery Terminal & Player
Activated Terminal (PAT)
888-427-7568
Instant Ticket Vending Machine (ITVM)
800-820-7406
Retailer Customer Service
410-230-8800
(Ask for your district manager by name)
Tel-Sell Orders
886-832-1477
24/7 Problem Gambling Helpline
1-800-522-4700
VOLUNTARY EXCLUSION
PROGRAM
The Lottery is strongly committed
to the promotion of responsible
gambling and encourages retailers
to display our Voluntary Exclusion
Program (VEP) brochure with your
Lottery merchandise. Questions?
Visit mdlottery.com/about-us/
responsible-play or contact Jennifer
Wetherell at 410-230-8798 or
[email protected].
MARYLAND LOTTERY AND
GAMING CONTROL AGENCY
Stephen Martino, director
Al Ringgold, director of sales
Retailer Report Contributors
Debbie McDaniel-Shaughney, editor
L. Sobon, graphic design
Connect with us:
DIRECTOR’S MESSAGE
I hope you had a pleasant start to the New Year
after a busy holiday season. The Maryland Lottery
had many important initiatives and promotions
running simultaneously leading up to and during
the holidays. Thanks to your dedication and hard
work, we accomplished all of this in a short period.
There are some great new initiatives planned
for this calendar year. Please take the time to read
about Medal Madness, the new Lottery mobile
app and other upcoming promotions so you can
best promote them within your store. Another
great way to stay up to date on the latest products
and promotions is to visit mdlottery.com regularly
for more information.
Stephen Martino
WRAP UP ON REGIONAL RETAILER MEETINGS
More than 65 retailers from around the state
joined Maryland Lottery officials this fall at
informational Regional Retailer Advisory
Board meetings. The five sessions gave key
retailers an overview of upcoming instant ticket
launches, new product promotions, draw game
enhancements, new Keno graphics and more. A
question-and-answer segment allowed retailers
to share suggestions and concerns.
“This was a great opportunity for retailers to
interact with Lottery senior management on a
variety of topics,” said John Martin, assistant
director of the Lottery. He led the sessions in
Annapolis, Hunt Valley, Rockville, Waldorf and
at Lottery headquarters in Baltimore. “We
introduced a number of new player promotions
at these sessions so these retailers can begin
sharing the news with their customers.”
For example, Martin presented features of the
new mobile phone app in detail and described
how this technology, in the future, will attract
players to the Lottery and generate more income
at the retail level. “By building a community of
mobile app users, we can drive these players to
your store by sending them coupons and special promotions,” he told the group.
Look for the next round of Regional Retailer Advisory Board meetings in April.
Want to make sure you get an invitation? Tell your district manager or email your
interest to [email protected]. We will alert those interested when
we schedule dates and locations. We hope to see you at a meeting in the spring!
RETAILER REPORT | JANUARY/FEBRUARY 2014 | PAGE 2
RETAILER SPOTLIGHT: SHOP MART LIQUORS
cascading waterfall displays of scratch-offs, a
wall of winners’ photos and winning tickets
and a counter with Lottery logos across the
front.
“They are great people to work with,”
Mack said. “They go above and beyond to sell
Lottery products.”
The partners even offer popular secondchance contests to benefit customers who
have non-winning scratch-offs. For the
last contest, the store gave away a book of
scratch-offs, a $100 gift certificate to redeem
in the store and a $50 gift certificate to a
restaurant in the shopping center.
“We had close to 1,000 entries,” Patel said.
Another reason for the store’s success is
that the partners and their employees do
Partners Ankit Patel (left) and Rupen Desai (center) with employee Amit Desai
far more than simply sell Lottery products,
provide superb customer service to keep their Lottery players coming back.
Mack said. “I’ve been in the store many times
when they are telling players about different
Lottery products. They market new products
(Continued from page 1)
to their customers and explain how to play different
“That was the first store I did,” said Lottery District
games. They have a great attitude.”
Manager Carolyn Mack. She handles Territory 43
Customer service representative Amit Desai, who
covering Anne Arundel County and Baltimore City
is not related to the owner, has been a member of
retailers. “There wasn’t too much to do,” she said.
the store’s sales team for about three years. A steady
“They had established a lot of effective product
stream of Lottery players and beverage shoppers keeps
displays on their own.”
everyone hopping. “Good luck,” he tells customers as
Like the 165 retailers enrolled in SalesMaker through
he sells them Lottery games. “Just one ticket today?”
November 2013, Shop Mart Liquors saw sales increase.
he asks a regular customer.
The store’s terminal game sales are up 75 percent
“We like to stay busy,” said Rupen Desai. “We
since SalesMaker redesigns were implemented. Both
constantly remind them about the jackpots.”
terminal and scratch-off sales are strong, with the
Those reminders and the friendly atmosphere keep
store reporting an improved 10-week average. Players
their loyal customers and new customers who drop in
who visit the store have multiple reminders to play
for the first time coming back day after day, six days
Lottery games as they walk across Lottery rugs, see two
a week.
2013 TEL-SELL HOLIDAY SCHEDULE
Nov.
Rugs bearing the Lottery logo and store are
strategically placed around the store.
Winning tickets line the wall above the
Lottery counter.
Ankit Patel finishes restocking scratchoffs for the next round of customers.
RETAILER REPORT | JANUARY/FEBRUARY 2014 | PAGE 7
RETAILER ROUNDUP
$1 Million Hit the Jackpot Scratch-off
Byers Stop-N-Go, Hagerstown
This Lottery retailer sold a Hit the Jackpot instant
ticket worth $1 million. District Manager LeRoy
Thorne (right), Region 1 Territory 11, unfurls one end
of the store banner proclaiming the win. Holding the
banner are retailer Michael Byers and clerk Shawna
Plunkett. The convenience store is at 152 North
Burhans Blvd.
Thanksgiving Gobbler Giveaway
Pikesville Mobil, Pikesville
Thanksgiving came early for 20 Lottery players who visit
the store at 1509 Reisterstown Road. District Manager
Vanessa Fountain, Region 4 Territory 51, reports
that her retailer gave away 20 turkeys to players who
entered non-winning tickets into the store’s secondchance promotion. “Customers loved it!” said retailer
Altaf Lakhani. “I can’t wait to do it again next year.”
His brother, Zack Lakhani (standing), posed with happy
turkey winners.
RETAILER REPORT | JANUARY/FEBRUARY 2014| PAGE 6
$1 Million Powerball Winner
Food Lion #1664, Cockeysville
The Food Lion manager and employees gather
around their Lottery banner with District Manager
Roger Insley, Region 4 Territory 54. The store at
122 Cranbrook Road sold a $1 million second-tier
Powerball ticket on Nov. 9, earning an agent bonus
of $2,500.
Retailers Host Keno Parties
The Lottery brought Keno parties to nine retailers in
November and December. Participants were Dimitri’s
in Catonsville, Full Moon Pub and Grill in Reisterstown,
Glory Days Grill in Eldersburg, Main Street Tower in Bel
Air, Murphy’s Brass Rail in Pasadena, Padonia Station
in Timonium, Pimlico Check Cashing in Randallstown,
Romano’s in Glen Burnie and Stan & Joe’s Saloon in
Edgewater. The Lottery communications and sales
teams handed out Keno bucks, prize packs, scratch-offs
and conducted second-chance drawings.
NEWS ROUNDUP
MONOPOLY RETURNS
Monopoly scratch-off players can
win up to $50,000 instantly or enter
the second-chance contest for
more chances to win $50,000! This
$5 scratch-off launches Jan. 27 with
second-chance drawing deadlines
of Feb. 24, March 24, April 21, May
19 and June 16.
Players enter the secondchance contest through My
Lottery Rewards, which then
allows them to play an online
version of Monopoly. Those
completing the game earn up to
five free contest entries. Remind
players that the online version of
Monopoly will not work on iPads
or iPhones and is optimized for
play on personal computers.
HEAD FOR THE RACEWAY
Rev up your scratch-off players with details about this new My
Lottery Rewards
(MLR) trip promotion.
From Jan. 6-Feb. 16,
members can enter
50 MLR points from
their account for the
chance to win a trip for
four to the Bojangles’
Southern 500 in April
at Darlington Raceway.
The South Carolina
prize package includes
round-trip airfare, accommodations, $1,000 in spending money
and more. Send your players to mdlottery.com/rewards for specific
details.
RETAILERS SATISFIED
A Scientific Games customer satisfaction survey found the majority
of responding retailers gave high marks to their technicians. Surveys
went to 700 retailers; 210 retailers responded. They rated their
tech’s understanding of the task, courteousness, professionalism
and more.
WELCOME NEW RETAILERS!
(THIRD QUARTER 2013)
REGION 1
American Legion Cissel Saxon Post 41, Silver Spring
Middlebrook Sunoco, Germantown
Omar’s Fuel Mart, Catonsville
Pelican Pete’s, Germantown
Players Bar & Grill, Woodstock
Shoppers #2362, Germantown
Shoppers #2370, Kensington
REGION 2
Discount Liquor, Bel Air
Greensboro Deli, Greensboro
Kent Towne Liquors, Chester
Mister Paul’s Legacy, Salisbury
River Mart, Baltimore
Sun Gifts Tobacco, Glen Burnie
Tobacco Stop, Dundalk
White Marsh Gulf, White Marsh
7-Eleven #36092, Denton
7-Eleven #36809, Bel Air
REGION 3
Brinkley Market, Temple Hills
Clinton Valero, Clinton
El Patio Market, Jessup
Fox Run Liquors, Prince Frederick
KLB Convenience Store, Upper Marlboro
Shoppers #2339, New Carrollton
Shoppers #2342, Clinton
Shoppers #2349, Waldorf
Shoppers #2352, Landover
Shoppers #2353, Largo
Shoppers #2355, Hyattsville
Shoppers #2375, California
Shoppers #2383, Bowie
Tru Value Dollar Store, Bryans Road
REGION 4
Arbutus Bar & Tavern, Baltimore
Bristol Liquors, Baltimore
Food City, Baltimore
H & Z Grocery, Baltimore
Joppa Sunoco, Parkville
O’s Super Mart, Baltimore
Patapsco Mart, Baltimore
Royal Farms #169, Baltimore
Shop Express, Baltimore
Shoppers #2290, Baltimore
Smiley’s Sports Bar, Baltimore
U.S. Fuel, Arbutus
RETAILER REPORT | JANUARY/FEBRUARY 2014 | PAGE 3
TOP FY 2013 RETAILERS
By Terminal Game Sales
(Sorted by FY 2013 five-region organization)
REGION 1
Aspen Hill Lottery, Beer & Wine,
Silver Spring
Colesville Beer & Wine, Silver Spring
Wheaton Winery, Silver Spring
Hillandale Beer & Wine, Silver Spring
29 Convenience Mart, Silver Spring
REGION 2
Quik Mart, Annapolis
Parks Liquors, Deale
Niki Food Mart and Lottery, Baltimore
Lothian Citgo, Lothian
Broadneck Exxon, Annapolis
REGION 3
Marlow Wings, Temple Hills
Express Mart, Bowie
Lucky Lottery, District Heights
S & W Liquors, Temple Hills
Holiday Liquors, Waldorf
REGION 4
Soda Pop Shop #8, Baltimore
Jolly’s Food Mart, Baltimore
Plaza Liquors, Baltimore
Sunrise Market & Deli, Beltsville
Downtown Tobacco Outlet, Baltimore
REGION 5
E-Z Convenience, Baltimore
Pikesville Chevron, Baltimore
8 Days A Week, Baltimore
Pantry One, Randallstown
Monument Street Shell, Baltimore
COMING NEXT ISSUE
• Orioles Scratch-off and
Second-chance Contest
• Spring Keno Screens
• Top Tech the Halls Retailers
by Price Point
RETAILER REPORT | JANUARY/FEBRUARY 2014 | PAGE 4
YOU ASK ... WE ANSWER!
RETAILER QUESTION:
I need to move my Lottery equipment because I am having a new store
countertop installed. Can my contractor move the equipment?
ANSWER:
No! Lottery retailers and
Have a Question?
contractors may not relocate
Email [email protected].
or remove Lottery sales or
communication equipment.
Notify your district manager
as soon as you begin planning roof work, interior remodeling or
construction that affects the equipment. Your district manager will alert
Scientific Games, which in turn will schedule a temporary or permanent
equipment relocation or a removal. This process takes several days.
If you must permanently move the equipment, we need time to
perform a site survey to detail the changes. Give your district manager
the date for completion of the work as well as any schedule changes.
In the event of an emergency such as a roof leak when equipment
must be moved or suffer damage call the hotline at 888-427-7568 and
report the problem. Next, please call your district manager!
CELEBRATE MEDAL MADNESS
Retailers and players
win big with our Jan.
20-Feb. 23 Medal
Madness promotion.
Players have three
ways to win when they
purchase a terminal
game during the fiveweek promotion. They
can win the actual game
or win instant free-play vouchers of $2, $5 and $10 on games of $1 or
more. They must redeem the vouchers within 60 days. They also can
enter the collect-to-win second-chance contest. Terminal tickets will
print with a gold, silver or bronze medal. Players collect all three medals
for each contest entry for cash prizes of $1,000 to $250,000. All entries
are due March 3 for the March 4 drawing.
Retailers win with commissions! Earn a commission of 3 percent
to cash free-play vouchers and 5.5 percent on games bought with
vouchers. Remind your players that vouchers expire in 60 days.
Remember, the more times they play the higher your commission
income may grow!
Questions? Contact your district manager today or email
[email protected].
POWERBALL CHANGES COMING
Your Powerball customers will enjoy the
change to the Power Play option effective with
the Wednesday, Jan. 22 drawing. Power Play
returns to a random multiplier (2X, 3X, 4X and
5X) for all prize levels below the jackpot and
second-tier prize, which remains at $2 million.
There is no change in playslips or in the $1
cost of adding Power Play.
FINAL CLAIM DATE: FEB. 20
$2 – Double Jackpot (#889)
Wheelin’ & Dealin’ (#896)
Sapphire Blue 7s (#944)
$3 – Stacked With Cash (#956)
$5 – Extreme 8s (#935)
Payday Doubler (#939)
Ravens Cash Fantasy (#946)
Red Line Bingo Tripler (#947)
Cash Up Doubler (#950)
$10 – Diamond Dazzler Bingo (#914)
LAUNCH: JAN. 27
$1 – Roll ‘Em (#132)
$2,000 top prize
$2 – Sweethearts (#134)
$10,000 top prize
$5 – Monopoly (#135)
$50,000 top prize
More than $250,000 awarded
in second-chance contest
$10 – Metal Money Mania (#133)
$100,000 top prize
LAUNCH: FEB. 24
$1 – Blast of Cash (#141)
$1,000 top prize
$3 – Bonus Crossword (#137)
$30,000 top prize
Download app to play for
fun or cash prize
$5 – Red Hot Riches (#143)
$50,000 top prize
$20 – Lucky Millionaire (#138)
$1 million top prize
RETAILER REPORT | JANUARY/FEBRUARY 2014 | PAGE 5
A
$1,000,000
Byers Stop-N-Go C
B
TOWN
TICKET
Hagerstown
Hit the Jackpot
$100,000
Royal Farms #061
Baltimore
Lucky Lottery
District Heights
Y N S Check Cashing
Baltimore
Woodbridge Liquor MartEdgewood
Pantry 1 Food Mart
Annapolis Golden Bull Restaurant Adelphi
Double Cash
Great Big Bingo
Double Take
Great Big Bingo
$10 Tech the Halls
Green Streak
$77,700
Seat Pleasant BP
Royal Farms #056
Seat Pleasant
Edgewater
7X the Money
7X the Money
$50,000
Herling’s Grocery
Suitland Rd. Chevron
Marlboro Liquors
7-Eleven #32879
Colesville Beer & Wine
Annapolis Exxon
25th Street Market
Holiday Liquors
Baltimore
Tax Free $50,000
Morningside
Double Dice
Upper MarlboroGet Rich
Gaithersburg Hit the Jackpot
Silver Spring
Money Talks
Annapolis $5 Tech the Halls
Baltimore
$5 Tech the Halls
Waldorf
Big Cash Multiplier
$30,000
Scott Brothers
Wine & Spirits
Kennie’s Market
Pantry 1 Food Mart
Shoppers #2285
Royal Farms #010
Namco Market
GK #1352 (D)
Ocean Wine & Spirits
$25,000
Cheema Brothers BP
7-Eleven #11620
Novak Market
Your Wine & Spirit
Shoppe
Annapolis Rainbow Blackout Bingo
Taneytown
Annapolis Baltimore
Baltimore
Capitol Heights
Ellerslie
Glen Burnie
Bonus 3’s
Rack up the Cash
$3 Tech the Halls
Rainbow Blackout Bingo
Rainbow Blackout Bingo
Luck
Rack up the Cash
Baltimore
Bel Air
Baltimore
Woodstock
Champions
Champions
Cashword
Cashword
RETAILER REPORT | JANUARY/FEBRUARY 2014 | PAGE 8
D
TOWN
$20,000
Bermuda Bar
Baltimore
& Liquors (A)
Stevensville Citgo
Stevensville
TICKET
High Card
High Card
$10,000
DJ Liquors
Rosedale
Great Big Bingo
Mars #08
Lutherville
Double Dice
Best 1 Food Market
Capitol Heights $100,000 Richer
Hunt Valley Shell
Cockeysville
Hit the Jackpot
Rodman’s Discount
Silver Spring
Double Cash
Stores
Hi’s Food Market
Suitland
Fruit Twist Crossword
7-Eleven #26106
Ocean City
Rainbow Blackout Bingo
Olde Solomon’s
Edgewater
Double Dollar Fortune
Wine & Spirits
Giant #131
Baltimore
Platinum Crossword
Giant #366
Silver Spring
King Size Bingo
Safeway #1482
Baltimore
Green Streak
7-Eleven #26360
Gaithersburg Get Rich
First Field Beer & Wine Gaithersburg $100,000 Richer
Sheetz #210
Walkersville
Double Dice
Aspen Hill Citgo
Silver Spring
$100,000 Richer
Soda Pop Shop #8
Baltimore
Double Dice
Bossy’s Liquors
Upper Marlboro$2 Tech the Halls
Holiday Liquors
Waldorf
Winner’s Luck
Hughesville Sunoco
Hughesville
Green Streak
Lindy’s Market
Perryville
Hit the Jackpot
Ballenger Creek
Frederick
Hit the Jackpot
Pike Exxon
7-Eleven #33340
Sunderland
Lucky 7’s Game Book
Brighton Beer & Wine Gaithersburg King Size Bingo
Center Court
Baltimore
$10 Tech the Halls
Fruitland Exxon/
Fruitland
10X Cash
Wine Rack (B)
29 Convenience Mart Silver Spring
10X Cash
York Food Market
Baltimore
$10 Tech the Halls
Accokeek Wine & Spirits Accokeek
Diamonds
Route 50 Carryout
Ocean City
Platinum Crossword
Iva’s Market
Silver Spring
$100,000 Richer
Stadium Amoco
Baltimore
Platinum Crossword
7-Eleven #34366
Silver Spring
Money Multiplier
7-Eleven #34192
Baltimore
Winner’s Luck
Quick Save & Citgo (C) Laurel
10X Cash